INFORMATION 2018 - Motivate Media Group

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INFORMATION 2018 - Motivate Media Group
M E D I A   I N F O R M A T I O N   2 0 1 8
INFORMATION 2018 - Motivate Media Group
ABOUT OPEN SKIES

                                                                                                   FRONT
           1
              The magazine creates a connection
              between Emirates and its loyal                                                       Carefully curated content, focused
              customers. It is a celebration of that
              relationship.                                                                        on unique experiences and offering
                                                                                                   personal insights.

            2
              Open Skies evokes the romance of air
              travel and represents a lifestyle that
              its readers can aspire to.

            3
              Radically redesigned for 2017, Open
              Skies is built around high-quality,
              contemporary photography, clean,
              minimal design and a soft, warm
              colour palette.
                                                        MAIN
                                                        Our stories focus on unique travel
                                                        and lifestyle experiences, exceptional
                                                        individuals, emerging scenes or trends
                                                        and innovative institutions.

            4
              With a stable of global contributors,
              Open Skies champions long-form
              journalism and world-class writing and
              photography, ensuring that it is always
              ahead of the competition.

                                                                                                 BRIEFING
OPEN SKIES IS EMIRATES’                                                                          Briefing welcomes readers into the
MULTI-AWARD WINNING                                                                              world of Emirates.

  INFLIGHT MAGAZINE
INFORMATION 2018 - Motivate Media Group
A B O U T E M I R AT E S

                                                                      EMIRATES IS
                                                                   CURRENTLY FLYING TO
                                                                 156 DESTINATIONS IN
                                                                  83 COUNTRIES FROM
                                                                         DUBAI
                                      79.6% SEAT                                                       THE LARGEST OPERATOR
                                OCCUPANCY ACROSS                                                       OF THE A380 AND
                                      EMIRATES FLIGHTS IN
                                                 2016/2017                                             BOEING 777 IN THE WORLD

                                    4.65MILLION                                                         14,000+ AVERAGE
                           PASSENGERS A MONTH                                                           FLIGHTS PER MONTH

                                 EMIRATES ADDED NEW DEDICATED                            56 MILLION PASSENGERS
                                       AIRPORT LOUNGES, TAKING                           CARRIED BY EMIRATES IN
                                INTERNATIONAL AIRPORT                                    2016-2017, GROWTH OF 4
                                        LOUNGES TO 39            257 PASSENGER           MILLION EXTRA PASSENGERS
                                                                                         IN JUST 12 MONTHS
                                                                     AIRCRAFT
                                                                     IN OPERATION

*SOURCE - THE EMIRATES GROUP ANNUAL REPORT 2016 -2017
INFORMATION 2018 - Motivate Media Group
A B O U T E M I R AT E S

                  EMIRATES IS A GLOBAL BRAND
                  NAME ASSOCIATED WITH SPORTING                                        IT IS THE WORLD’S MOST
                  CELEBRITIES, TEAMS AND ONE                                           VALUABLE AIRLINE BRAND
                  OF THE LEADING SPONSORS FOR                                          VALUED AT US$7.7 BILLION
                  MAJOR GLOBAL EVENTS

                   EMIRATES HAS 10 MILLION                                                 AVERAGE
                   SKYWARDS MEMBERS                                                        FLIGHT TIME OF
                   MAKING IT ONE OF THE WORLD’S MOST                                       6.5 HOURS
                   POPULAR REWARDS PROGRAMME

 EMIRATES’ CUSTOMER FOCUS, PRODUCT AND SERVICE INNOVATIONS, HAS EARNED AN ARRAY OF ACCOLADES IN 2017, INCLUDING FOUR
FROM BUSINESS TRAVELLER MIDDLE EAST — BEST AIRLINE WORLDWIDE, AIRLINE WITH THE BEST FIRST CLASS, AIRLINE
 WITH THE BEST ECONOMY CLASS AND AIRLINE WITH THE BEST CABIN STAFF. IN SEPTEMBER, EMIRATES SWEPT THE 2015
  APEX PASSENGER CHOICE AWARDS, CLINCHING SEVEN GONGS INCLUDING OVERALL PASSENGER EXPERIENCE. EMIRATES
 WAS ALSO NAMED AIRLINE OF THE YEAR AT THE ARABIAN BUSINESS ACHIEVEMENT AWARDS, AND FAVOURITE AIRLINE
           PREMIER CABIN MIDDLE EAST AT THE CONDE’ NAST TRAVELLER MIDDLE EAST READERS’ CHOICE AWARDS.
INFORMATION 2018 - Motivate Media Group
PASSENGER DEMOGRAPHICS

        PASSENGER DESTINATIONS                                                           PASSENGER SPLIT                                   GENDER SPLIT

                         11%                                                 7%
                                                                           FIRST CLASS
                      AUSTRALIA & ASIA

                                            12%         FAR EAST                                       25%
  20%
   INDIAN
                                                                                                     BUSINESS CLASS

                                                 26%
SUBCONTINENT
                                                               EUROPE

  18%                                            8%                                                                                52%                     48%
 MIDDLE EAST
                                                            AFRICA
                                                                                                   68%                              MALE                     FEMALE

                         5%           AMERICAS
                                                                                                  ECONOMY CLASS

                   WHAT IS THE AUDIENCE THINKING ABOUT?                                                                             7%        8%
                                                                                                                                            24 YRS &
                                                                                                                                   65 + YRS LOWER

                                                                        PLANNING A HOLIDAY
                                                                                                                        13%
           BUYING A NEW CAR                                                                                            55-64 YRS
                                                                                                                                                        24%
                                                                             LOOKING FOR
                                                                                                                                                       25-34 YRS
              MOVING                                                        AN INVESTMENT                                          PASSENGER
                                                                             OPPORTUNITY
              HOUSE                                                                                                                   AGE
                                                                                                                      19%
                                                                                                                      45-54 YRS
          BUYING A                                                         PURCHASING AN
         NEW WATCH                                                        ENGAGEMENT RING
                                                                                                                                            29%
                                                                                                                                           35-44 YRS
*SOURCE - THE EMIRATES GROUP ANNUAL REPORT 2016 -2017
INFORMATION 2018 - Motivate Media Group
OUR AUDIENCE

       CAPTIVE AUDIENCE                                     ENGAGED AUDIENCE                                        DECISION MAKERS
With an average flight duration of 6.5 hours, you have   Passengers consider flight time their own leisure      Passengers flying in the premium cabins are
access to a unique and captive audience away from          time. An opportunity to switch off and relax.      more likely be CEO’s, Presidents, Directors, MD’s,
               distraction and work.                                                                           and board members, allowing you to target and
                                                                                                                       influence key decision makers.

                                          AFFLUENT                                            EARLY ADOPTERS
                          Just 2.2 per cent of the population has an income          Premium passengers embrace new technology and
                            greater than US$160,000. Passengers who fly               hardware sooner than their peers to help simplify
                         Emirates 6 or more times a year are 340% more likely              and make their lives more productive.
                                  to earn US$160,000 or more a year.
INFORMATION 2018 - Motivate Media Group
OUR AUDIENCE

PASSENGERS WHO FLY 6 OR
MORE TIMES PER YEAR ARE:                                                                        The Emirates
                                                                                               customer base
                                                                                               predominantly
                                                                                             consists of frequent
                                                                                                 travellers.

270% MORE LIKELY TO       240% MORE LIKELY TO    165% MORE LIKELY TO   400% MORE LIKELY TO
EARN US$100,000 TO        OWN A WATCH WORTH      OWN A CAR WORTH       HAVE A PRIVATE IN-
US$150,000 A YEAR         MORE THAN US$4,000     US$40,000 OR MORE     VESTMENT (EXCLUDING
                                                                       MORTGAGE) WORTH
340% MORE LIKELY TO       340% MORE LIKELY TO    200% MORE LIKELY TO   BETWEEN US$950,000
EARN US$150,000+ A YEAR   PURCHASE ANOTHER       SPEND US$40,000 OR    AND US$3,000,000
                          WATCH WORTH MORE       MORE ON THEIR NEXT
                          THAN US$4,000 IN THE   CAR
                          NEXT 12 MONTHS

                                                                                                  80%
                                                                                              OF EMIRATES
                                                                                              PASSENGERS
                                                                                                TAKE 3

                                                                                                                    Source: Emirates research 2017
                                                                                               OR MORE
       300%                   250%                  250%                   240%                FLIGHTS
   MORE LIKELY TO OWN     MORE LIKELY TO OWN A     MORE LIKELY TO      MORE LIKELY TO HAVE
   A DESIGNER SUIT        HANDBAG WORTH           OWN JEWELLERY        ANNUAL GOLF CLUB         A YEAR
    COSTING OVER            OVER US$500          WORTH MORE THAN         MEMBERSHIP
      US$1,000                                       US$1,500
E M I R AT E S G L O B A L D E S T I N AT I O N

                                                EUROPE
                                                Amsterdam          Frankfurt                Manchester          Prague
                                                Athens             Geneva                   Madrid              Rome
                                                Barcelona          Glasgow                  Malta               St Petersberg
                                                Birmingham         Hamburg                  Milan               Stockholm
                                                Bologna            Istanbul                 Moscow              Venice
                                                Brussels           Larnica                  Munich              Vienna
                                                Budapest           Lisbon                   Newcastle           Warsaw
                                                Copenhagen         London Gatwick           Nice                Zurich
                                                Dublin             London Heathrow          Oslo                                                     MIDDLE EAST
NORTH AMERICA                                   Dusseldorf         Lyon                     Paris                                                    Amman             Jeddah             Medina
Boston                          New York- JKF                                                                                                        Baghdad           Kabul              Muscat
Chicago                         Orlando                                                                                                              Basra             Kuwait             Riyadh
Dallas                          San Francisco                                                                                                        Beirut            Manama             Tehran
Fort Lauderdale                 Seattle                                                                                                              Damman            Mashhad
Houston                         Toronto
Los Angeles                     Washington DC

                                                                                                                                                           ASIA
                                                                                                                                                           Bali                  Nagoya
                                                                                                                                                           Bangkok               Osaka
                                                                                                                                                           Beijing               Phuket
                                                                                                                                                           Cebu                  Seoul
                                                                                                                                                           Clark                 Shanghai
                                                                                                                                                           Guangzhou             Singapore
                                                                                                                                                           Hanoi                 Taipei
                                                                                                                                                           Ho Chi Minh City      Tokyo
CENTRAL AMERICA                                                                                                                                            Hong Kong             Yinchuan
Panama City                                                                                                                                                Jakarta               Yangon
                                                                                                                                                           Kuala Lumpur          Zhengzhou
                                                                                                                                                           Manila

SOUTH AMERICA                                                                                            SOUTH ASIA
Buenos Aires                                                                                             Ahmedabad              Kolkata
Rio de Janeiro                                                                                           Bengaluru              Kozhikode
Sao Paulo                                                                                                Chennai                Lahore
                                                                                                         Colombo                Maldives
                                                                                                         Delhi                  Multan
                                                                                                         Dhaka                  Mumbai
                                                                                                         Hyderabad (India)      Peshawar
                                                                                                         Islamabad              Sialkot
                                                AFRICA                                                   Karachi                Thiruvananthapuram
                                                Abidjan       Conakry          Lagos
                                                                                                         Kochi
                                                Abuja         Dakar            Luanda
                                                Accra         Dar Es Salaam    Lusaka
                                                Addis Ababa   Durban           Mauritius                                                               OCEANIA
                                                Algiers       Entebbe          Nairobi                                                                 Adelaide               Melbourne
                                                Cairo         Harare           Seychelles                                                              Auckland               Perth
    Correct as of August 2015                   Cape Town     Johannesburg     Tunis                                                                   Brisbane               Sydney
                                                Casablanca    Khartoum                                                                                 Christchurch
D U B A I A I R P O R T, T H E A V I A T I O N H U B

                    Dubai has become a global aviation hub, for many of the world’s leading brands,
                       Dubai Airport is an incredibly important part of their marketing channel:

   ONE THIRD                            DUBAI                    PASSENGER TRAFFIC                   RETAIL TRAFFIC UP
   OF THE WORLD’S POPULATION
                                    INTERNATIONAL                  THROUGH DUBAI AIRPORT HAS                 7%
 LIVES WITHIN 4 HOURS OF DUBAI         AIRPORT                            GROWN BY
                                                                                                        WITH FOOTFALL OF 80 MILLION
                                       BECAME THE WORLD’S              7.2% IN 2017                          CUSTOMERS IN 2017
                                      BUSIEST AIRPORT IN 2015

      DUBAI
  INTERNATIONAL
    TERMINAL 3                                                        84 MILLION
 IS THE WORLD’S LARGEST AIRPORT
  TERMINAL BUILT EXCLUSIVELY FOR
                                    DUBAI DUTY FREE                  PASSENGERS                     AVERAGE SALE
   EMIRATES AND ITS CODE SHARE       ARE EXPECTING SALES OF      EXPECTED TO HAVE PASSED THROUGH            PER PASSENGER AT
PARTNER QANTAS. IT HAS AN ANNUAL     OVER US$2 BILLION IN 2017            DUBAI AIRPORT             DUBAI DUTY FREE IN 2017 WAS US$70
CAPACITY OF 43 MILLION PASSENGERS
OPEN SKIES ENGLISH EDITION

KEY FACTS:
LANGUAGE:                              REACH:
English                                4.65 million passengers
                                       a month and growing
CIRCULATION:
Available in the seat pocket of        BPA AUDIT:
Emirates flights in all cabins and     133,435 copies per month
distributed through the complete       (BPA report Jan-Jun 2017)
Emirates lounge network
                                       CIRCULATION BREAKDOWN:
CONTENT:                               130,766 Emirates
A contemporary based travel            In-flight 98%
magazine written by the world’s        2,669 Emirates
leading travel writers and including   Lounges 2%
world class photography
                                       20 Royal Flight
AUDIENCE:
Economy, Business                      FREQUENCY:
and First Class                        12 issues per year
Passengers

PRINT RUN:
142,000 copies
OPEN SKIES ARABIC EDITION

KEY FACTS:
LANGUAGE:                               AUDIENCE:
Arabic                                  Economy, Business
                                        and First Class Passengers
CIRCULATION:
Available on-board Emirates flights     PRINT RUN:
across MENA routes and distributed      16,000 copies
across the Emirates lounge network
                                        FREQUENCY:
CONTENT:                                12 issues per year
Written for the needs and tastes
of the Arabic traveller, it provides
invaluable content, news, stories and
features relating the Middle East,
Africa and the rest of the world.
A D V E R T I S I N G R AT E S

OPEN SKIES ENGLISH                                                    OPEN SKIES ARABIC EDITION
EDITION
                                                                       REGULAR POSITION                               US$
 REGULAR POSITION                              US$                    Full page                                      5,000
Full page (ROP)                              16,500
                                                                      Double Page Spread                             9,250
Double Page Spread (ROP)                     31,500
                                                                      Half Page                                      2,900

                                                                      Half Page Solus                                3,700
 PREMIUM POSITIONS                             US$
Outside Back Cover                           36,500
Inside Front Cover Spread (2 pgs)            64,750                    PREMIUM POSITIONS                              US$

Inside Back Cover                            33,500                   Outside Back Cover                            10,900
Full Page (opposite contents)                19,000                   Inside Front Cover Spread (2 pgs)             17,900

                                                                      Inside Front Cover                             8,900
 DPS POSITIONS                                 US$
                                                                      Inside Back Cover                              8,400
1st Double Page Spread                       46,950
2nd Double Page Spread                       45,250
                                                                      Page One                                       8,900
                                                                                                                                                         FULL PAGE:
3rd Double Page Spread                       42,250
                                                                      Full Page (opposite contents)                  5,700
                                                                                                                                                      Open Skies English
4th Double Page Spread                       40,500
                                                                                                                                                              +
5th Double Page Spread
6th Double Page Spread
                                             39,000
                                             35,850
                                                                                                                                                      Open Skies Arabic
7th Double Page Spread                       34,250                                                                                                      18,500 USD
8th Double Page Spread                       32,800
                                                                                                                                                         Circulation of 142,000
SPECIAL REQUESTS                                 US$                                                                                                     Open Skies English &
Bound Insert                                  49,500                                                                                                   16,000 Open Skies Arabic

          ALL INVOICE AMOUNTS ARE EXCLUSIVE OF VAT AND SHALL BE PAID IN FULL, FREE OF ANY DEDUCTIONS, WITHHOLDING TAXES, AND ANY OTHER CHARGES INCLUDING BUT NOT LIMITED TO BANK CHARGES.
S P E C I F I C AT I O N S

                                                        OPEN SKIES ENGLISH & ARABIC
TECHNICAL SPECIFICATIONS                                                         DIGITAL MEDIA FORMAT
                                                                                                                                                                            DEADLINES
		                                                     (mm) H x W                			PDF (Portable Document Format)                                                              Booking 10th of month prior to publication
                                                                                                                                                                                Material 12th of month prior to publication
                                                                                    The artwork should be a press ready PDF file
                                                                                    (version 1.3) generated through Illustrator/ Quark                                          Cancellation 5th of month prior to publication
                                                                                    Xpress or InDesign, saved on maximum
                                              DPS                                   resolution (300 dpi) in actual size with bleed and                                      SERIES DISCOUNT
                                              Trim: 260		 x 390                     crop marks.
                                                                                                                                                                                 3-5 insertions 5%
                                              Bleed: 266		 x 396                    All files must be CMYK format and all black text as
                                              Type: 224		 x 370                     over print.                                                                                  6-9 insertions 10%
                                                                                    A colour printout of the saved artwork should be                                             10+ insertions 15%
                                                                                    sent for reference along with the CD. However,
DPS ads need to be given as 2 single pages after                                    please note that colour prints/digital proofs
7mm tiling is done on both sides of the spine                                                                                                                               GENERAL INFORMATION
                                                                                    supplied will be used only as a guideline and the
                                                                                    advertisements will be reproduced as per the data
                                                                                                                                                                                12 issues per year
                                                                                    specifics supplied on the CD.                                                               Standard agency commission rates apply
                                                                                                                                                                                Release date 1st of the month
                                                                                    For bleed size add 3mm extra on all four sides
                                                                                    after the trim marks.
                                              Full Page
                                              Trim: 260		 x 195                     Image loss in the gutter 3mm either side.
                                                                                                                                                                            Cancellation
                                              Bleed: 266		 x 201                    For full page ads ensure that the text is 10 mm
                                                                                                                                                                                 Prime Position
                                              Type: 224		 x 173                     away from the crop marks on all four sides.
                                                                                                                                                                                 minimum 3 months prior to publication (90 days)
                                                                                    If text runs across a DPS please ensure that the
                                                                                                                                                                                 Standard Advertising
                                                                                    text is 10mm away from the gutter on either side.
                                                                                                                                                                                 minimum 1 month prior to publication (30 days)

 INTERNATIONAL MEDIA REPRESENTATIVES
 AUSTRALIA/NEW ZEALAND Okeeffe Media; Tel + 61 894 472 734, okeeffekev@bigpond.com.au, +61 412 080 600, Licia@okm.com.au CHINA Publicitas Advertising; Tel +86 10 5879 5885 HONG KONG/THAILAND Sonney Media Networks; Tel +852 2151 2351, hemant@
 sonneymedia.com INDIA Media Star; Tel +91 22 4220 2103, ravi@mediastar.co.in SWITZERLAND, FRANCE/ITALY & SPAIN IMM International; Tel +331 40 1300 30, n.devos@imm-international.com JAPAN Tandem Inc.; Tel + 81 3 3541 4166, all@tandem-inc.com
 NETHERLANDS giO media; Tel +31 (0)6 22238420, giovanni@giO-media.nl TURKEY Media Ltd.; Tel +90 212 275 51 52, mediamarketingtr@medialtd.com.tr UK Spafax Inflight Media; Tel +44 207 906 2001, nhopkins@spafax.com USA WorldMedia; Tel +001 212 244 5610,
 conoverbrown@worldmediaonline.com
FOR ADVERTISING ENQUIRIES CONTACT:
 +9714 427 3000 or sales@motivate.ae

Head Office, Dubai        Abu Dhabi                      London

                                                                                        MPMK_OS:26JAN2017
PO Box 2331, Dubai, UAE   PO Box 43072, Abu Dhabi, UAE   Motivate Publishing Ltd Acre
Tel: +971 4 427 3000      Tel: +971 2 677 2005           House, 11/15 William Road,
Fax: +971 4 428 2261      Fax: +971 2 677 0124           London, NW1 3ER, UK
sales@motivate.ae         motivate-adh@motivate.ae       motivateuk@motivate.ae
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