Person-centric clinical trials: defining the N-of-1 clinical trial utilizing a practice-based translational network

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Clinical Trial Perspective
& Ter-

         Person-centric clinical trials: defining the
         N-of-1 clinical trial utilizing a
         practice-based translational network

         A person-centric clinical trial is inclusive of both the investigator and the person and               Frederick A Curro*,1, Dennis A
         as such represents point-of-use data generated at the practice level and encompasses                   Robbins2, Frederick Naftolin3,
         both health and disease. Raising the clinical encounter to a research encounter and                    Ashley C Grill4, Don Vena5
         providing an infrastructure to support a level of quality assurance creates a synergy                  & Louis Terracio6
                                                                                                                1
                                                                                                                 PEARL, Translational Network, 3 Powell
         for efficiency for healthcare delivery. The interface of translational studies and clinical            Road, Emerson, N.J. 07630; New York
         research poses an opportunity, whereby person-centricity can support transparency,                     University, New York, NY 10010, USA
         facilitate informed consent, improve safety, enhance recruitment and compliance,                       2
                                                                                                                  PEARL, Translational Ethics & Policy,
         improve dissemination of results, implement change and help close the translational                    130 Evergreen Ave., Imperial Beach,
                                                                                                                CA 91932, USA
         gap. The model represents robust clinical data from persons of record allowing for                     3
                                                                                                                  PEARL, New York University School
         improved interpretation of drug/device side-effects and for regulatory reviewers to                    of Medicine, Department Obstetrics &
         expedite the approval process.                                                                         Gynecology 180 Varick Street, New York,
                                                                                                                NY 10014, USA
         Keywords: clinical trials • comparative effectiveness • healthcare infrastructure                      4
                                                                                                                  PEARL, 421First Ave., New York,
         • patient-reported outcomes • person-centric • regulatory change                                       NY 10010, USA
                                                                                                                5
                                                                                                                  The EMMES Corp., 401N. Washington
                                                                                                                St., Rockville, MD 20850, USA
         The US healthcare system is primarily focused       this process for as a person he/she can and        6
                                                                                                                  PEARL New York University,
         on managing disease and sickness, whereby a         should self-determine and shape their choices      421 First Ave., New York, NY 10010, USA
                                                                                                                *Author for correspondence:
         person comes to a provider or provider organi-      consistent with their self-interest. This shift
                                                                                                                Tel.: +1 212998 9219
         zation as a patient seeking care and treatment.     in mindset moves the person from a perspec-        fac3@nyu.edu
         This defines the clinical encounter an event        tive of sickness to a health-oriented paradigm.
         that should be directed at the person/patient       Self-determination logically entails personal
         but has been compromised with administra-           responsibility and is a consequence of a free
         tive and financial demands. The incentive           society. This is an essential component of
         for improved health for some time has been          person-centricity. Furthermore, an informed
         misdirected, whereby the provider is paid on        person is more likely to want to improve their
         the basis of what services and procedures are       own clinical outcomes and lives by partici-
         performed, rather than on the quality or focus      pating in clinical studies. This shared inter-
         of the condition as well as behavioral changes      est is core to the interface of practice-based
         to avoid recurrence. Moreover, in many cases,       healthcare delivery and in conducting clinical
         persons seek medications to essentially allow       studies. The person’s participation allows for
         themselves to continue to pursue a lifestyle        one on one interaction that keeps the person
         that created the condition and need for treat-      engaged as well as enhances their health lit-
         ment in the first place. Additionally, the pro-     eracy, transparency and self-determination.
         cess is designed to virtually exclude the person    This opportunity has obvious benefits to the
         (patient) from responsibility in determin-          person, clinician and researcher. Integrating
         ing their health and treatment. It is, for the      real-time clinical care with translational stud-
         most part a passive process with the majority       ies has profound implications for all stakehold-
         responsibility falling on the provider limiting     ers in closing the clinical and scientific gap
         the clinical encounter with the person. The         impacting the nation’s healthcare cost. Apply-
                                                                                                                                    part of
         person need not and should not be passive in        ing this dynamic person-centric conceptual

         10.4155/CLI.14.126 © 2015 Future Science Ltd       Clin. Invest. (Lond.) (2015) 5(2), 145–159          ISSN 2041-6792                     145
Clinical Trial Perspective        Curro, Robbins, Naftolin, Grill, Vena & Terracio

               framework to the drug development process provides an          son and is describing significant differences between the
               operational model that includes the ‘person’ thus broad-       patient and person. This shift is a significant departure
               ening the data input, being inclusive of the person and        from the passivity so often associated with the patient
               the investigator, on the outcome of the clinical study.        component of the doctor-patient (person) relationship
               Issues of clinical research such as recruitment, compli-       or even that of the consumer. The term consumer was
               ance to ensure data integrity and drug safety and loss         used for the person to be more discriminative about
               to follow-up can be improved by considering the role of        healthcare in a competitive market. Models of both
               the person. Healthcare delivery manifested at the prac-        patient and consumer engagement based thinking do
               tice level has many parallels to clinical research and the     not account for the complexity and comprehensiveness
               ‘person’ is pivotal in linking the two venues to optimize      of what falls under the broader umbrella of the person.
               similar clinical outcomes. Person-centric clinical trials      The person who comes to us to seek care, respite, treat-
               and its attendant infrastructure can provide a model           ment or advice unwillingly becomes transformed into
               that will provide real time point-of-use data (live ana-       someone other than the person they really are. This
               lytics) that will be more robust than that generated in a      is seen in managing chronic conditions such as pain.
               controlled environment as well as initiate the signaling       Each person defines him/herself by their past, their
               of drug side-effects, and in the long run, reduce black        values, preferences and aspirations. While some may
               box warnings. This paper discusses the rationale sup-          find this approach ‘too philosophical,’ we contend that
               porting the concept of person-centricity and its appli-        we have been too un-philosophical by reducing the
               cation to clinical research, its transition to healthcare      person to how others perceive him/her in terms of a
               and education and a proposal to include person-centric         particular temporary status they are assigned such as
               clinical trials in the clinical drug development program       patient reducing the person to a billing number or code
               for regulatory approval. Supporting the integration of         further distancing the person toward anonymity.
               the principles of clinical research to healthcare delivery        The cynosure of our model is the person and we
               can improve both quality and cost. Additionally, this          contend that decision-making must be person-based
               paper discusses the employment of a hybrid practice-           and driven. People are more likely to change than
               based translational network (PBTN) to support person-          patients. It must be reflective of how we actually
               centricity and to conduct clinical studies that are gen-       make decisions rather than some artificially imposed
               eralizable and suitable for regulatory submission as well      template or construct. All that happens must revolve
               as serve as a model infrastructure with the potential to       around the person and in this sense rather than speak-
               significantly influence healthcare delivery. The need to       ing of a person-centered approach we have replaced
               improve subject recruitment, accelerate the approval           ‘centered’ with the more dynamic term ‘centric’ drawn
               process and enhance safety is paramount to contain-            from the Greek word sentrikos in which all either
               ing cost. The cost/benefit ratio in healthcare is rapidly      comes from or to the person as the regulating fulcrum
               becoming a worldwide issue as budgets are constrained.         as choice and circumstance dictate. Person-centricity
               These concerns are exacerbated by rising costs of pre-         is a dynamic and transformative concept supporting
               ventable lifestyle related illness and non-compliance.         the person as the regulating fulcrum from multiple
               One attempt to address these multiple factors is illus-        pathways to self-determine his/her future, choices and
               trated in the Patient Protection and Affordable Care           destiny consistent with his/her personal preferences,
               Act (ACA) in the USA [1] . This piece of national leg-         values, beliefs and aspirations. Engaging as a person
               islation affects every citizen personally and financially.     rather than a patient profoundly transforms how we
               We have used the USA as an example to propose a new            perceive and interact with our world around us. The
               model that integrates clinical research, healthcare deliv-     role of the clinician or health coach or trusted guide
               ery and the concept of person-centric clinical trials.         would help us define options and make more informed
               We believe the model can be applicable for worldwide           decisions. The person’s self-determination acutely rep-
               healthcare systems reform. The model utilizes an exist-        resents the essence of personal involvement and choice
               ing infrastructure supporting the ‘person’ and merges          much more profoundly than models of consumer or
               the principles of clinical research with that of clinical      patient empowerment, centeredness, engagement and
               practice to create a continuous data base that facilitates     activation.
               best practice and the regulatory approval process.                Previously in our efforts to clarify and define patient-
                                                                              centered care we realized we needed to take the next
               Evolution of patient-centered to                               step and move from patient to person, consistent with
               person-centricity                                              the dynamic and continuous way that is relative to the
               The concept of patient-centered is evolving to accom-          person’s life space [2] . This shifts the mindset away
               modate the distinctiveness and importance of the per-          from unidimensional models of consumer or patient

146            Clin. Invest. (Lond.) (2015) 5(2)                                                                    future science group
Person-centric clinical trials    Clinical Trial Perspective

empowerment, which are too restrictive to accommo-              clear. Unlike the research subject, the person is no lon-
date the breadth of the person. Person-centricity pro-          ger a passive, anonymous participant without a voice.
motes enhanced decision-making resulting from both              Furthermore, if we perform research in a practice-based
self- determination and good counsel from professional          context dealing with familiar and known persons in
caregivers while ensuring that healthcare delivery is           a given medical practice we can derive results more
consistent with the wishes and best interests of the per-       reflective of what actually occurs in persons and popu-
son as they so choose, ultimately defined by the person         lations rather than prefiltered subjects with restrictive
himself. This process also minimizes any ethical issues         exclusion and inclusion criteria that are unreflective of
that are brought into question as we transition from            the real world. The interface of translational studies
healthcare to health by continuously having the person          and clinical research poses an opportunity, whereby
in the loop.                                                    the concept of person-centricity can be supportive of
   We need to move to a more intensive healthcare par-          transparency to facilitate the informed consent process
adigm and an immense need to change the trajectory              for both clinical care and research. Patient-centricity
of the aftermath of poor health and healthy behaviors           depends upon the triad of self-determination, trans-
in America. We contend that the core of these debates           parency and healthcare literacy together supported
must include a rethinking of moving from the patient            by an infrastructure that provides the person with the
to the person and changing the debate from discus-              information to make an informed or shared decision
sions of sickness and healthcare to health and well-            on their health or healthcare outcome (Figure 1) .
being. However, if our ultimate goal is to promote and             The clinical drug approval process in the USA con-
sustain healthy living change and have an impact on             sists of conducting a study against a placebo allowing
the rising trajectory of health and healthcare related          for a large number of drugs available for prescribers to
costs we need to promote a rethinking of personal               almost ‘personalize’ treatment. Although not cost-effec-
responsibility and personal choice and of changing the          tive it is an advantage for the person and for pharma-
culture of healthcare towards a healthier solution.             cological advancement [3] . For the treatment of hyper-
   The prescription for health, centers on meaning-             tension there are currently eleven therapeutic classes
ful changes in behavior in concert with person-centric          totaling 65 antihypertensive medications (American
solutions rather than impersonal ones. This important           Heart Association) [4] ; for treatment of diabetes there
person-centric nuance has significant implications for          are eight therapeutic classes with a total of 20 diabe-
research as well. The difference between an anonymous           tes drugs (American Diabetes Association) [5] ; and for
research subject versus a person is pretty intuitively          pain management there are three therapeutic classes

                    Physical
                                                        Differentiating person-centric and patient-centered
                   Emotional
         Mental/behavioral
                    Spiritual                      Health/wellness
                                                                                                                        Physicians
                  Readiness                Personalized prevention
                                                                                                                        Treatment
                                                                                                   Healthcare
                  Resilience                                                                                            Procedures
                                                   Social networks
                  Endurance                                                                        Prevention           Disease management
                                   Physical and social environment
                                                                                                   Mobile devices/telehealth
         Self-determination              Mobile devices/telehealth
              Health literacy                                                                      Research
              Transparency                Community infrastructire

                                Translational network infrastructure
           Translational gap
           Big data platform
                                                  Research/studies
          Quality encounter
 Comparative effectiveness

Figure 1. Person-centricity creates a more dynamic and involved approach to a person’s health and disease. When a person is
perceived as a patient, the focus is on the disease not the person who becomes passive with little or no participation in their health
and wellness outcomes.

    future science group                                                                            www.future-science.com              147
Clinical Trial Perspective        Curro, Robbins, Naftolin, Grill, Vena & Terracio

               with a total of 74 analgesic drugs with NSAIDs alone             PBRNs are survey oriented responding to local prac-
               having three therapeutic classes totaling 61 medications         titioner interests and for trend analysis and limited in
               as an example (Arthritis Foundation) [6] . The numer-            conducting clinical studies whose findings are gener-
               ous drugs per category allows a prescriber the choice            alizable as they do not follow the principles of Good
               of a medication ultimately winding up with the most              Clinical Practice (GCP).
               effective drug that the person is compliant with to                 This paper addresses the formation of a hybrid net-
               take, given the pharmacokinetics and side effects over           work model that can conduct clinical studies that are
               a period of time. This broad spectrum of choice is seen,         generalizable and suitable for regulatory submission
               for example, in nonsteroidal analgesics where in one             as well as serve as a model infrastructure that has the
               chemical class there may reside a number of different            potential to change healthcare delivery in the USA and
               compounds but each compound has its own effect on                significantly influence the health of the nation.
               that one person [7] . The wide choice of medications by
               some can be construed as a form of personalized medi-            Person-centric clinical trials: defining
               cine where one can search for the drug with the best fit         the N-of-1
               or effect for that person. In some cases the multiplicity        The ACA centerpiece term of ‘patient-centered care’
               of medications defined alternative pathways, for exam-           first described in the 1980s is limiting [12] . The term
               ple, cox 2 inhibitors, to improve drug development as            ‘patient’ places the person in a subservient position
               in the case of analgesics and cardio protective medica-          and for the most part does not invite or allow them
               tions. However, it is the area of clinical outcomes that         to participate in their own clinical outcome. Clinical
               the focus of drug effectiveness is now manifested in the         research now recognizes the importance of the person
               term ‘comparative effectiveness research’ (CER). Clini-          significantly contributing to their clinical outcome.
               cal effectiveness research can be described as primary           Having the principal investigator interpret the clinical
               referring to direct generation through experimental              data is one thing but to have them interpret for the
               methodology or secondary by a systematic gathering               person interjects a loss of objectivity from the person
               and evaluation of primary research information [8] .             to contribute to the outcome as to the effect the medi-
               Pragmatic trials also measure effectiveness and the              cation is having on them. Patient reported outcomes is
               benefit the treatment produces in routine clinical prac-         now recognized by the FDA and described in a guid-
               tice and the term is often used interchangeably. Drug            ance document for industry to make label changes of
               efficacy in drug development is compared in the USA              already marketed drugs [13] . Thus for the purposes of
               against a placebo in the early phases and its effective-         clinical research the person becomes part of the clini-
               ness is determined once approved for market distribu-            cal team but in the healthcare context the team sup-
               tion in studies termed ‘comparative effectiveness stud-          ports the person in challenging assumptions, weighing
               ies.’ CER studies have been the mainstay of economies            alternatives and identifying or suggesting best prac-
               that have fixed cost national formularies such as in             tices and best products. After evaluating options alter-
               socialized countries in Europe. Every new drug must              natives and counsel the person ultimately makes the
               show its effectiveness over existing drug(s) in the for-         decision. Without the person having ultimate author-
               mulary and if approved less effective drugs are removed          ity, the team concept is insufficient as a model for
               to maintain or limit cost increases. For the purpose of          person-centricity. The team can help but not absorb
               this manuscript a ‘clinical trial’ is for a study that is part   the person as an equal partner for the person always
               of a drug development program for regulatory submis-             trumps the team. A distinguishing characteristic from
               sion and the term ‘clinical study’ is for an approved            the clinical research environment where the person
               drug in a Phase IV, pharmacovigilance or CER study.              does not trump the principal investigator but their
               Comparative effectiveness studies to determine best              input is considered.
               practice for already approved drugs are designed to                 The N-of-1 defines that ‘one person’ involved in
               fit the criteria for practice-based research networks.           a clinical trial or study and their clinical outcome
               PBRNs were a concept initiated in the UK circa 1900              described for that person (personalized) which can be
               and first presented in the USA by Dartmouth Medical              summed for all persons in the study for a cumulative
               School [9,10] . PBRNs gained interest in the late 70’s and       effect. Person-centric clinical trials provides meaning
               today there are over 150 PBRNs mainly with central               to the N-of-1 study and places limits on the involve-
               funding through American Healthcare Research Qual-               ment of the person in a study while recognizing the
               ity (AHRQ) [11] . The PBRNs work with practitioners in           importance of getting directly from the person the
               the community and respond to issues and/or questions             effect of the drug and not an interpretation by the
               raised by the practitioners usually through a medical            investigator of that effect. It is inclusive of the person
               school, university or health science center. Many of the         and refers back to the statement of Hippocrates “It is

148            Clin. Invest. (Lond.) (2015) 5(2)                                                                     future science group
Person-centric clinical trials   Clinical Trial Perspective

more important to know what sort of person has a disease    cost only increases if toxicity is identified in the later
than to know what sort of disease a person has.”            stages of clinical development. Incorporating the con-
   The personalization of therapeutics although now         cept of signaling early on in the clinical program can
being driven by cost and an enhanced understanding          only be cost effective. Additionally, drug development
of how human genetic variation affects an individual’s      should be including both predictive toxicology and
response to a drug or treatment may prove to be cost        pharmacology to maximize cost savings. Many of the
effective. Developing therapeutics aimed at discrete        side effects can only be seen at the clinical level, such
groups of patients appear to be particularly timely,        as drug distribution and binding, metabolism, sensitiv-
given that an estimated 55% of drugs consumed in            ity reactions etc. Any model designed to improve the
the USA, including as many as 80% of approved anti-         current system should at least improve recruitment,
cancer therapies are thought to be ineffective in the       lessen dropout rate, identify side effects early on in the
patients who receive them [14] . The estimated annual       clinical process and allow for better interpretation of
cost for such unwarranted or ‘wasted’ care ranges from      those side effects. People recruited from a practice have
$250 billion to $325 billion [15] . The primary goal of     known medical histories reducing the subjective inter-
personalized therapeutics is to minimize side effects       pretation by the investigator for what are a true drug
and optimize efficacy which will contribute to reduc-       side effect and/or adverse event. Long-standing per-
ing healthcare costs. A personalized N-of-1 clinical        sons of a practice have a sense of loyalty to the practice,
study requires that providers know intimately the per-      which should improve lost-to-follow up and dropout
sons health history and record which is an advantage        rates. Engaging the whole practice and their persons to
for practice-based conducted studies.                       assist in medical advancements only benefits the nation
   Traditional definition of the N-of-1 trials in clini-    as a whole.
cal medicine are for multiple crossover trials, usually        The Patient Centered Outcomes Research Institute
randomized and often blinded, conducted in a single         (PCORI) supports the ‘person’ with assuming a level of
patient. N-of-1 trials are a specific form of random-       involvement, participation and responsibility for their
ized or balanced designs characterized by periodic          treatment outcome in clinical research [20] . Person-
switching from active treatment to placebo or between       centricity as applied to clinical studies should improve
active treatments (‘withdrawal-reversal’ designs) [16] .    study compliance, a variable for a study considered for
Our definition of ‘person-centric’ as applied to clini-     regulatory submission which should be at least 80%.
cal trials is inclusive of the traditional N-of-1 defini-   However, the question remains how much compliance
tion. Person-centric clinical studies are a continuum of    should there be in healthcare and what should be done
the study by the person beyond the time frame when          for a person who is recalcitrant to comply? However,
they come in for data collection. It is the contribution    the more meaningful the study is to the person, the
by the person to optimize the clinical study outcomes       more likely they are to care about the outcome and
by being an active participant and adhering to study        comply accordingly.
compliance. Person-centric clinical trials are exempli-        The standards for conducting clinical research are
fied by studies for chronic conditions, studies assess-     considered higher than for a practitioner practicing in
ing over-the-counter medications and any ambulatory         their offices and the question remains should that be
study which requires the patient to continue the study      the case. The difference between the two is that one
in an unsupervised environment.                             has accountability for treatment in an audit trail for
                                                            clinical research and responds to any questions arising
Person-centricity: fulcrum for clinical                     during the study and in its final assessment, as que-
research & health                                           ries. However, practicing medicine has responsibilities
Patient recruitment is considered the most challeng-        beyond the practitioner as it involves the government
ing aspect of conducting a clinical study (Lasagna’s        and private payers for reimbursement. The variables
Law) [17] . Equally important is the dropout rates and      may differ between clinical research and private prac-
lost-to-follow up for patients can be very costly. Attri-   tice but the outcomes should have the same result. The
tion in drug development is still cripplingly high,         patient/provider encounter should be defined by qual-
with approximately 16% of the compounds making it           ity standards enough for that encounter to be uploaded
through, with toxicity the leading cause at all stages      in the ‘big data concept.’ Why should the patient pro-
in the drug development pipeline [18] . It has been esti-   vider encounter be any less than any other encounter
mated that a 10% improvement in predicting failure          including a clinical research encounter using that as the
before the initiation of expensive and time-consuming       gold standard? Accountable care organizations (ACOs)
clinical trials could save upwards of $100 million in       involved in overseeing quality of the patient/provider
the costs associated with drug development [19] . This      encounter provide administrative oversight designed to

    future science group                                                                        www.future-science.com            149
Clinical Trial Perspective        Curro, Robbins, Naftolin, Grill, Vena & Terracio

               fill a void in the quality of that encounter and adds          practice-based studies as they are already marketed
               additional cost to the healthcare system. To date there        products used for standard of care studies such as CER
               are almost 500 public and private models of ACOs,              and translational studies moving drugs/devices used
               and increasing in number, whose focus is quality but           by specialists to primary care providers to increase use
               more often they operate on the less is more paradigm           and reduce cost. This terminology is more descriptive
               trying to limit costs. The goals of ACOs are to improve        for the review process by Institutional Review Boards
               quality outcomes, improve the experience of care and           in facilitating the approval process for PBTN studies.
               lower costs. ACO agreements are currently blended
               into existing contractual relationships between payers         PBTN: infrastructure for change
               and providers and differentiate various health plans.          The ACA has created to date, as part of the process of
               ACOs are provider based where the financial and qual-          change, many disparate sources and pieces of what is
               ity responsibility lies in the hands of the people who are     to become a new healthcare paradigm. In this selec-
               delivering the care as opposed to those who are paying         tion of the fittest, notwithstanding political lobbyists,
               for it [21] . To complicate the matter as of 2012 a US         it is hoped that a new healthcare to health system will
               News & World Report analysis identified nearly 6000            emerge. Part of this change is the commoditization
               health insurance plans marketed to individuals and             of healthcare where cost will eventually influence the
               their families differing in the types of coverage such as      treatment outcome and where patients will be seen by
               prescription drugs, maternity, etc. [22] . It is clear that    clinics and/or pharmacies designed for screening and
               the ‘person’ needs to step up and take control of their        categorizing certain conditions from identifying HIV
               own health [23] . The variables in private practice are        infection to checking fertility levels to giving memory
               accountability and controlling costs due in large part         tests for early signs of Alzheimer’s by ancillary health-
               to defensive medicine, waste, redundancy and espe-             care personnel much like the CVS Minute Clinics that
               cially fraud estimated to be some 65 billion per year          presently exist [27] . The Nation can no longer view
               [24] . Additionally, with the concept of ‘big data’ where      healthcare as an infinite resource for the treatment of
               clinical outcomes are based on a large number of clini-        its populace. Moreover there are increasing discussions
               cal inputs every person becomes accountable for their          of changing our focus from sickness care to ways in
               clinical outcome and treatment result [25] . If the con-       which we can promote and sustain healthy behaviors
               cept of shared decision making and/or responsibility is        and lifestyle changes. Whatever shape, form or design
               the focus then every person’s encounter, whether it is         the new healthcare model takes there will be a need for
               for research or an annual visit should be a data point         an infrastructure to optimize and support a person’s
               with ensured integrity. Such data manifested as clinical       healthcare delivery, provide oversight for the treatment
               outcomes for the patient would be worthy of real time          outcomes, provide a means whereby a person’s data can
               input into a ‘big data’ assessment and for its response        be utilized for the greater good, provide continued sur-
               as best practice at that moment for the patient. Stud-         veillance of drugs for improved drug safety programs,
               ies conducted for clinical research purposes follow the        minimize fraud in the system and not be at odds with
               principles of GCP as described in the Code of Federal          the healthcare providers. What is this infrastructure
               Regulations (CFR) [26] . Incorporating these principles        and what role will it have in this new system is still to
               into private practice would greatly improve the qual-          be determined. We are proposing an infrastructure in
               ity of medical records, accountability for treatment           this manuscript for consideration and discussion but
               by both provider and person which could lessen mal-            whatever shape it takes some infrastructure needs to be
               practice complaints and limit fraud, and overall set a         in place such that persons, providers and payers can go
               national standard of care that would be transparent for        to for the resolution of treatment outcomes.
               every practitioner. The goal would be that every medi-             Originally a PBRN was defined as a group of ambu-
               cal or healthcare encounter/event would be account-            latory practices devoted principally to the primary care
               able and usable as data for best practice outcome by a         of the person, affiliated with each other (and often
               big data platform. The person becomes the fulcrum for          with an academic or professional organization) in
               research and in health as well as in sickness and they         order to investigate questions related to community-
               become integral parts for the success of the treatment         based practice. PBRNs typically draw on the experi-
               outcome. Certainly, if the person is to be included in         ence and insight of practicing clinicians to identify and
               research protocols from start to finish then they can          frame research questions whose answers can improve
               be naturally and seamlessly included as part of their          the practice of primary care. By linking these questions
               own treatment. For our discussion the term subject is          with rigorous research methods, the PBRN can pro-
               used for a clinical trial describing the various phases        duce research findings that are immediately relevant
               of drug development. The term patient is used for              to the clinician and, in theory, more easily assimilated

150            Clin. Invest. (Lond.) (2015) 5(2)                                                                   future science group
Person-centric clinical trials   Clinical Trial Perspective

into everyday practice [28] . One aspect of PBRNs that         group with the advantages of what a PBRN can deliver
has become a foundation for decision-making in clini-          such as patients of record, interested practitioners in
cal practice and health policy are comparative effec-          advancing the knowledge base for treatment and data
tiveness reviews. Comparative effectiveness reviews            eligible for the ‘big data concept.’ This hybrid network
are summaries of available scientific evidence in which        has also modified some terms to clarify its operations
investigators collect, evaluate and synthesize studies         and expedite approval by local IRBs. The PEARL
in accordance with an organized, structured, explicit          Network is the first PBTN built on the principles of
and transparent methodology. They provide clinicians           GCP such that the studies it conducts are in compli-
with scientifically rigorous information for compar-           ance with regulatory agencies and can be submitted to
ing the effectiveness and safety of alternative clinical       satisfy drug development requirements primarily in
options. Further, they approach the evidence from a            the spaces of Phase III and Phase IV. Design of stud-
patient-centered perspective; explore the clinical logic       ies allows for the persons to have input in accordance
underlying the rationale for a service; cast a broad net       with the FDA guidance document for patient reported
with respect to evidence; assure internal validity; and,       outcomes including quality of life for person-centric
present benefits and harms for treatment and tests in          assessment. N-of-1 person-centric clinical trials can
a consistent way [29] . The two operational phrases are        be grouped by treatments since they are standard of
‘scientifically rigorous’ and ‘internal validity’ which        care for equipoise and adopted to implement creative
becomes somewhat difficult to assure in a review. A            changes in clinical design. Equipoise is reached when
network capable of conducting the study itself can             a rational, informed person has no preference between
assure the science and validity of the data and when the       two (or more) available treatments [31] .
practitioners generate the data than they have the con-           PEARL has conducted some 20 studies over the
fidence to incorporate change in their practices. For a        funding period ranging from observational, retrospec-
network to conduct a study to satisfy the above criteria       tive, prospective and randomized controlled clinical
as well as generalizability it must have an infrastructure     studies and has partnered/affiliated with other medi-
to ensure data integrity.                                      cal/dental based PBRNs. It is presently conducting
   The Practitioners Engaged in Applied Research &             a practitioner/patient survey study with the FDA to
Learning (PEARL) Network was designed to incorpo-              assess the use of an Opioid Patient Provider Agreement.
rate ‘rigorous research methods’ into the private prac-        A designed infrastructure for healthcare can provide
tice setting by following the principals of GCP and            regulatory agencies with assistance in their initiatives
screening and educating practitioners to conduct clini-        to protect the populace. The FDAs Safe Use Initiative
cal studies capable for regulatory submission which            is an example of how large-scale practitioner input can
is the benchmark for internal validity and rigorous            make a difference in the amount of data collected to
research methods. Since the studies conducted are pri-         make meaningful decisions [32] . The largest study to
marily standard of care the word ‘research’ was changed        date that PEARL has conducted consisted of almost
to ‘translational’ as it is more relevant and descriptive      1900 patients and for the randomized controlled clini-
since the goal is to have the findings assimilated into        cal studies it conducted had a patient compliance rate
everyday practice as well as technology translated from        as high as 98%. The advantage of PEARL lies in its
specialists to primary care physicians. Other changes          ability to recruit highly motivated practitioners who
include use of the term ‘person’ instead of subject and        are screened to ensure no licensure limitations, recruit
defining the use of clinical trial versus clinical study.      long-standing patients of record that have a known
Standard of care in this context is defined as the use of      medical history to identify early side effects (signaling)
a drug, device or treatment that has regulatory approval       and provide real-use data, which is more robust than
and a risk profile for use in ambulatory persons.              that generated from a controlled environment.
   The PEARL Network was initiated as a grant pro-                PEARL’s scope broadened when it moved beyond
posal funded by the NIDCR/NIH in 2005 and was                  its origin and roots in dentistry to an interdisciplinary
supported for a total of 7 years [30] . The objective of the   practice-based network which has expanded its infra-
grant was to build a Practice Based Research Network           structure into healthcare with a published philosophy
(PBRN) for the dental profession similar to medi-              based on the concept of Person-Centricity conduct-
cal PBRNs that were supported by AHRQ. The one                 ing Person-Centric Clinical Trials [33] . The PEARL
exception and point of differentiation was that the data       infrastructure allows for every clinical encounter to be
generated by PEARL was to be ‘generalizable’ and that          considered a data point [8] . PEARL is an added value
the practitioners be continuously engaged.                     entity that brings together persons and practitioners
   The infrastructure of PEARL is designed by merg-            with entities interested in advancing healthcare such
ing the merits of a pharmaceutical industry clinical           as academic centers, payers and the pharmaceutical

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Clinical Trial Perspective        Curro, Robbins, Naftolin, Grill, Vena & Terracio

               industry. The pivotal component of the model is that           clinical testing process and accelerating the continu-
               practitioners are themselves generating the data allow-        ous process of drug safety especially by having a study
               ing for them to be their own best advocate for change          become a part of the sentinel program benefiting both
               within their office environment. The collaboration             the regulatory agency by early detection of side effects
               may reduce the translational gap, allow academic cen-          and the pharmaceutical company by lessening liability
               ters to market a real-time curriculum reflective of treat-     after the drug is marketed. In 2007, Congress passed
               ments based on clinical evidence, develop a pool of            the FDA Amendments Act (FDAAA), mandating the
               practitioners interested in becoming faculty members,          FDA to establish an active surveillance system for
               benchmarking of the practitioners who participate in           monitoring drugs, using electronic data from health-
               a clinical study to improve their skills, conduct CER          care information holders. The FDA launched the Sen-
               studies, provide information dissemination to both             tinel Initiative with the goal to build and implement
               practitioners and patients and function as the infra-          an active surveillance system that will eventually be
               structure for healthcare delivery based on the principles      used to monitor all FDA-regulated products. The
               of Person-Centricity: self-determination, transparency         program, it is hoped, may reduce the size and scope
               and healthcare literacy.                                       of late stage clinical trials and of post-approval stud-
                  PBTN creates an opportunity for continuous learn-           ies consistent with the goals of person-centric clinical
               ing for both clinicians and students. If students are          studies [35] .
               trained with the concept of quality integrated into               The current system of the clinical trial approval pro-
               each encounter, it is a natural next step to base deci-        cess resides in negotiating with the regulatory agency
               sions on patient specific measures. Providers trained          on the design of the Phase III studies. Currently two
               with the understanding that every person has a basic           randomized controlled clinical trials are required to
               right to n = 1 treatment, beyond the public health             establish safety and efficacy. The safety component is
               prevention model which would support the founda-               continuous and on-going but may be missed in a con-
               tion of a healthy community. The individual’s health           trolled study that is limited and does not reflect real
               responsibility needs to be acknowledged, translated            use data. The efficacy component as well may not be
               and communicated for improved outcomes. To accom-              reflective of real use as every aspect of the study is opti-
               plish this, there is a need for collaboration throughout       mized and controlled from the investigator, patient and
               the health industry beginning with the schools. Cli-           healthcare environment, again not reflective of how the
               nicians practicing under the concept proposed should           drug may be ultimately used in a practice setting. The
               strengthen the educational aspect of training for both         randomized controlled trial (RCT) designs and hege-
               shared decision making and a quality person provider           mony around systematic reviews have worked well to
               encounter. Generating continuous data for improve-             create an initial body of research but have not worked
               ment in both treatment and healthcare delivery would           for producing replicable results that matter or trans-
               produce a more concerned provider and in the process           late [36] . The system that has been built stifles creativity
               create a reservoir of potential clinical faculty for the       and thinking by holding that efficacy RCTs are always
               medical center [34] .                                          the highest or only type of evidence considered [37] .
                                                                                 The infrastructure of a PBTN can function as the
               Person-centric clinical trials: drug                           operational structure to suggest some changes and
               development, regulatory change & early                         improvements in the Phase III and IV requirements
               signaling for drug safety                                      of the clinical development process. For the Phase IV
               Accelerating the time frame and improving the qual-            postmarketing commitment that a company has with
               ity of clinical trials has been an elusive but sought          a regulatory agency to conduct drug safety surveillance
               after goal and the profession/industry has not chal-           reported by the annual reports having a network that
               lenged the present model proposed by regulatory                providers can continuously monitor their patients and
               agencies. Change can be limiting as the temporal and           be discriminative about the quality of the drug side
               side effects of the drug can vary. The pharmaceutical          effects becomes essential to data integrity support-
               companies are not in a position to challenge govern-           ing the package insert and in monitoring of the drug.
               ment agencies as they oversee every aspect of the drug         The percentage of marketed drugs approved and out
               being approved as well as marketed. Change in the              of Phase IV compliance is estimated to be more than
               clinical drug development process can be in quality            70% [38] . Pharmaceutical companies will be able to
               of the data collected, improvement in patient recruit-         complete their Phase IV commitments and be in com-
               ment and in the kind of patients being recruited to the        pliance with government agencies. Phase IV studies on
               study, the ability to collect robust data in real-time, the    already approved drugs become standard of care are in
               ability to improve ‘signaling’ of side effects during the      the domain of a PBTN.

152            Clin. Invest. (Lond.) (2015) 5(2)                                                                     future science group
Person-centric clinical trials   Clinical Trial Perspective

   The process of a Phase III commitment becomes                       trolled by the principles of GCP, and most likely will
contingent upon the risk potential of the drug, predic-                identify drug side effects earlier compliant with the
tive pharmacology of the molecule and overall safety                   FDA sentinel program and lessen postmarketing issues
of the drug to be allowed use in a practice setting. We                for the pharmaceutical industry. Safety is the essential
are suggesting that a more robust presentation of the                  directive for a study to be considered for a practice-
safety and efficacy of the drug being reviewed by regu-                based network. The combination for one randomized
latory agencies would be better served by conducting                   controlled clinical study plus a practice-based clini-
one traditional randomized clinical trial and the sec-                 cal study offers advantages over the existing protocol
ond study to be conducted by a GCP practice-based                      for drug development for regulatory agencies such as
network. Variations of this combination of studies can                 the FDA. The model should shorten the clinical time
be further constructed with the PBTN study eventu-                     in development, identify side effects more efficiently,
ally confirming the robustness of the RCT data gener-                  make practitioners aware of the drug prior to market
ated. A practice-based network study can be viewed as                  and be cost effective by reducing the size of the RCT
the antithesis of the RCT in that it uses a large number               Phase III studies due to their broad based clinical
of investigators each recruiting a relatively small num-               design to capture adverse side effects.
ber of patients, whereas the RCT uses a small number                      Operationally a practice-based translational study
of investigators each recruiting a large number of sub-                requires a central infrastructure to ensure that regu-
jects. During the early phases of drug development the                 latory requirements are being adhered to, protocol
RCT takes precedence but for later phases of clinical                  compliance is maintained such as randomization and
development where a large amount of safety and robust                  patient blinding. Randomization is best performed by
point of use data can be generated the pendulum shifts                 the data coordinating center but can be done with an
to conducting a PBTN study (Table 1) . The same prin-                  experienced site. Some studies randomize the sites if
ciples (GCP) apply to limit bias and ensure data integ-                the outcome is based on a procedure, device or a spe-
rity as in an RCT study.                                               cific drug that a physician may prescribe. The bound-
   PBTN clinical studies can be viewed as comple-                      ary parameter for a PBTN study is standard of care.
mentary to the traditional RCT and of adding value                     Patients are asked if they want to participate in a study
in generating a large robust dataset that is quality con-              and each patient is formally enrolled as per the proto-
 Table 1. Relative differences between the operations of a randomized controlled clinical trial versus
 practice-based translational network conducted clinical trial.
                                                         RCT                                      PBTN
Number Investigators                                     Limited                                  Less limited
Sample size                                              Smaller                                  Larger
Population                                               Restricted                               Broader base
Medical history                                          Not always known                         Typically known
Clinical outcome                                         Efficacy                                 Efficacy/effectiveness
Generalizability                                         Lesser                                   Greater
Data source                                              Controlled                               Point-of-care
Data integrity                                           GCP procedures                           GCP procedures
Bias prevention                                          Blinding                                 Blinding (patient and practice
                                                                                                  level)
Outcomes                                                 Limited                                  Broader
Type of study                                            Investigator centered                    Person-centered
Scope of study                                           Low margin of drug safety                High margin of drug safety
Safety data                                              Limited                                  Broad
Adverse drug reactions/events                            Many unexplained                         Explained/known history
Screen failures                                          Greater                                  Lesser
Recruitment                                              Public                                   Practice
Study commitment/compliance                              Lesser                                   Greater
GCP: Good Clinical Practice; PBTN: Practice-based translational network; RCT: Randomized controlled trial.

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Clinical Trial Perspective        Curro, Robbins, Naftolin, Grill, Vena & Terracio

               col. Blinding of the study is best ensured by the data         chronic conditions, with considerable savings to the
               coordinating center but can be performed by the site as        healthcare system [3] .
               well as a caregiver, for example, a caregiver can place           The magnitude of all these moving parts requires a
               pills in numbered envelopes to be opened on consecu-           robust infrastructure to support them and maximize
               tive days maintaining the blind. The infrastructure            the patient/provider encounter. Healthcare plans dif-
               is always present to support operational steps that are        fer in the number of minutes allowed for patient face
               protocol specific. Persons can be monitored through            time with the provider and even that is questionable
               mobile health technology and even by remote entry of           as they are mostly looking at a computer screen. Pro-
               their improvement and/or worsening of their condi-             vider time can be available directly, via phone and/or
               tion. The infrastrucuture with clinical research asso-         telemedicine and by mobile health (m-Health) devices
               ciates can ensure the proper oversight of the patient.         for 24/7 monitoring whereby the information can be
               Data integrity and all the controls associated with an         summarized on a daily, weekly or monthly basis for
               RCT are in place for a PBTN study such as queries              transmission to the practitioner. Infrastructures such
               and close-out procedures. Bias is minimized by the             as Kaiser Permanente which is a closed healthcare sys-
               same blinding procedures that would be applicable to           tem approaches such an infrastructure but do not opti-
               an RCT at either the patient or practice level with the        mize the person/provider encounter to the level of a
               infrastructure overseeing compliance.                          data point.

               Person-centric clinical trials: optimizing                     Person-centric clinical trials: managing
               chronic disease outcomes                                       big data
               The concept of person-centricity is best exemplified           The ‘Big Data’ concept or a National Medical Grid as
               by an individual diagnosed with a chronic condition            the repository for healthcare data and treatment out-
               where they themselves become pivotal in shaping the            comes is a concept used to align the many moving parts
               outcome of their condition and future [39] . The role          of the system. However, this requires an infrastruc-
               of the person mandates moving beyond the passivity             ture to ensure that the data going into the system has
               of the patient to the self determination of the person         been vetted and meets the conditions of data integrity
               reflected in their own treatment choices and desired           and verification. This is the basis for optimizing the
               outcome, essential to optimizing person-centricity. It         patient–provider encounter satisfying the parameters
               places the person in the forefront of accountability           of a data point making this point worthy of being part
               and responsibility for compliance of their treatment,          of the big data platform. Encounters based on quantity
               behavioral modifications to make substantive changes           over quality can be misleading for a person wanting
               in their lifestyle, which led up to their condition in         to participate in the program and expecting a quality
               the first place and initiates the process of the person        decision from their provider on the best practice treat-
               thinking about their health rather than their condi-           ment for their condition which may or may not be evi-
               tion. Healthcare today is directed toward chronic              dence based at that moment. The data would become
               treatment and essentially maintaining the status quo           ‘evidence based’ as the data trends and would be most
               of the person allowing them to continue to pursue a            evident when presented as a comparative effectiveness
               life style without changing the underlying causative           study otherwise the data are presented to the patient
               factors to alter the course of the disease process and/        as ‘best practice’ at that moment in time. A subtle but
               or maximize the treatment prescribed. Obesity and its          distinguishing feature between the terms best practice
               sequelae such as hypertension and diabetes are obvious         and evidence based. The ethics of practitioners recruit-
               examples where the philosophy of person-centricity             ing persons (patients) to such studies has been recently
               can alter significantly the outcome of the treatment.          reported on in the literature [24] .
               This also produces a halo effect for the people around            The concept of a ‘Big Data’ platform or medical
               this person and directly and mutually benefits, for            cloud or ‘National Medical Grid’ is consistent with
               example, not only the person but the family and com-           closing the translational gap. The idea of designing a
               munity. Family support as reported by the Institute            practical framework that allows for real time compari-
               of Medicine can be very influential and cost effective         son of clinical outcomes creates a portal for the latest
               for the Nation in managing a chronic condition [40] .          information to be incorporated into healthcare and
               Other conditions such as chronic pain, drug addic-             would facilitate change. The infrastructure is essential
               tion and depression may have an improved outcome               for responsible sharing of clinical trial data [41] .
               under person-centricity in conjunction with family                The use surveys and administrative datasets for pol-
               support and behavioral intervention. The N-of-1 trials         icy analysis and policy development is an important
               as defined by person-centric are particularly suited for       first step in decision making about how to best spend

154            Clin. Invest. (Lond.) (2015) 5(2)                                                                  future science group
Person-centric clinical trials   Clinical Trial Perspective

healthcare dollars. However, the process requires a           basis for person-centric healthcare relies on the same
level of consistency in terminology across all healthcare     foundation as person-centric clinical trials: transpar-
disciplines [41] . Whatever the format, it is the quality     ency, healthcare literacy and self-determination as well
of the input that we are discussing when applying the         as having an infrastructure to support the ‘person’ on
philosophy of person-centricity.                              its foundation. This shifting of healthcare on indi-
   Point-of-use data generated by a GCP practice-based        vidual self-reliance rather than on medical paternalism
network as well as administrative and claims datasets         is consistent with the essence of person-centricity and
have a role to play in the conduct of CER provided            consistent with the American principles. The concept
the data has been subjected to some standard of qual-         is transformative in that the person is no longer passive
ity assurance. The use of CER is an important strat-          in the process but becomes their advocate for them-
egy to improve health outcomes decisions and balance          selves to improve their own clinical outcome. This
healthcare spending. The potential pitfall of CER             is truly the N = 1 or what personalized medicine or
is that if policy makers and benefit providers (in an         care should be, going beyond the traditional definition
attempt to contain costs) use CER-generated results to        reserved for medicine, related to personalized drug
choose services based on price alone, they may restrict       development. Person-centric healthcare as it relates
patient access to necessary care [42] . Providing an infra-   to personalized medicine embodies not only the drug
structure to function as a scaffold for healthcare can        development component but the ‘persons’ active role in
improve data quality and utility and be the interface         the treatment to make it ‘personalized’ and to improve
to research [43] .                                            their health.
   Large healthcare datasets primarily consist of claims          Making each person – encounter a quality encoun-
and/or hospital datasets that are based on diagnosis          ter as governed by the principles of GCP can be cost
codes. They lack objective point-of-use data such as          effective and streamline a number of organizations
person (patient) reported outcomes, disease activity          that have been built on top of this encounter. The
and other measures of health, that could be provided          principles of GCP can be the common thread of qual-
by a GCP PBTN/PBRN.                                           ity that creates an audit trail to minimize redundancy
   Currently ACOs are limited to claims and diagnosis         of treatment, overtreatment, treatment of a question-
data, and use administrative datasets to measure out-         able nature and healthcare fraud. Practicing at a level
comes. These administrative datasets are a proxy for          below GCP where the encounter now becomes less
point of use data. The hundreds of ACOs around the            than acceptable as a data point compromises the data
country attempt to measure quality of care, accepting         inclusion into the Big Data platform, requiring vari-
the limits of existing infrastructures and by relying on      ous levels of oversight to ensure ‘some level of quality.’
administrative data.                                          A GCP infrastructure would provide practitioners
                                                              the ability to integrate research principles for quality
Person-centric clinical trials: transition                    improvement [44] .
to healthcare for collaboration between                           A coordinated effort by all stakeholders could lead
person, provider, payer & industry                            to a meaningful, cost-effective and within-reason,
The current healthcare system is not sustainable and          a profitable healthcare system for all stakeholders.
does not adequately consider all of the variables from        Healthcare has not made use of the efficiency and
the person, provider, payer and the pharmaceutical            economy of scale that it requires if the system is to be
industry and their common interests. To unravel this          meaningful, lean and efficient. Healthcare plans differ
complex system would be a burdensome task for any             on face time that the person has with the provider with
individual. The attempt to re-direct healthcare to the        some so limited that you are encouraged to see some-
‘person’ through the ACA may be the path of least             one other than the primary care physician. In a mini-
resistance. The many disparate parts of the health-           mal time period one is to familiarize themselves with
care system do not even communicate with each other           the person by reviewing the past medical history, listen
making improvements and optimization very diffi-              to the person for their chief complaint, examine the
cult if not impossible. The concept of expanding the          person, assess the person and findings and make a deci-
principles of person-centric clinical trials to person-       sion on treatment. Would it not be better to build the
centric healthcare and providing an infrastructure of         quality up front within the encounter and limit all of
inclusion for all stakeholders is an approach which can       these points of potential problems on the quality of the
only benefit each person and the community at large.          encounter? Differences in quality can be seen in the
Person-centric healthcare shifts the healthcare cost          current system as variability in comparative datasets
curve so that the person assumes some accountability          ([Electronic Health Record] vs claims data) have dif-
and responsibility for their treatment outcomes. The          ferent end points but should be complementary to each

    future science group                                                                          www.future-science.com            155
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