Seriously Good News! - FY19 Media Kit eternity.news/mediakit - Eternity News
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Eternity | Media Kit 2019
Seriously
Good News!
1
FY19 Media Kit
eternitynews.com.au | advertising@eternitynews.com
eternity.news/mediakit
Eternity | Media Kit 2019
From the editor
John Sandeman, Editor
W ell, this is a letter
I never thought I
would write. The
big news is that Eternity turns
ten and 100 this year. 2019
Strangely enough, the task
of Eternity remains the same
as it was at our beginning– to
tell the stories of what God is
doing in Australia. It’s not that
always welcome.
In this newspaper and
website the good news will
massively outweigh the bad.
This is not an abandonment
will mark 10 years of Eternity we have not learned anything of journalistic standards. It is
in September and the March in ten years, but that task not an attempt to downplay
edition will be … drumroll … remains essential. One thing events that convince us of
number 100. we have learned is that we the reality of sin. We do cover
Ten years, or 100 editions – will never capture all that our “bad” news. But it is only
it doesn’t matter which you heavenly Father is doing in part of the larger picture that
measure – is a long time in the this nation and beyond. He is we see – and sadly mostly
life of a monthly newspaper. doing so much! the mainstream media
So, 2019 promises to be a very We’ve seen enough of his cannot see. God’s word is
special year for our humble work to remain optimists. proclaimed. Tens of thousands
publication. We are confident that our of Australians are saved each
Some of you, our advertisers, tagline ‘seriously good news’ year. Lives are changed.
will have journeyed with us is wearing well. Disciples are formed. Culture
from the start, and others will • We take journalism is influenced.
have joined the fun later. To seriously.
all, our hearty thanks. • God is seriously good. We Good news.
A special thanks to Bible are sure about that. Seriously good news.
Society Australia, which became • So, we feature lots of good
our owner after a year and a news. It’s our job to go out John Sandeman
half and helped us to grow up. and get it. And news tips are Editor of Eternity
“ An exciting deal for FY19’s Print and Digital rate card, if you buy a sponsored
page in print and on digital for the same month, we will discount the price by
25 percent. This offer is only for the first 3 packages to run in FY19.”
Advertisers can look forward to some Eternity innovation this year - stand by
for a new media kit mid year.
2 eternitynews.com.au | advertising@eternitynews.com
Eternity | Media Kit 2019
Eternity
Eternity is published online daily and in print on the first Sunday of each month from February
to December. The paper is delivered FREE to churches, schools, colleges, universities, charities,
mission agencies, bookshops, cafés, retirement homes and other organisations on request.
Published by Bible Society Australia, Eternity brings readers local and global news and
commentary with a Christian world view aimed at encouraging them in their faith.
Eternity assures Christians they are not alone, that God is active in Australia and bringing
people into his kingdom. They are encouraged by the mission of our advertisers as well as
our editorial content.
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3 eternitynews.com.au | advertising@eternitynews.com
Eternity | Media Kit 2019
Eternity Newspaper Audience
Eternity has been published since 2009 delivering 100,000 copies each
month to a mostly church-based audience. Advertisers have found
Eternity to be an effective way to move across denominational lines and
reach a general Christian audience.
Chur
REACH
300,000*
ch of
Catholic 2%
Chris
Pr
*Based on a readership
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by
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were handed out an
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average of four times,
%
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ecost 33%
al 13
%
CHURCH
DISTRIBUTION DENOMINATIONS
100,000
%
11.5
er
20%
h
Ot
Bap
t
ist
HOUSE HOLD INCOME
HOUSEHOLD INCOME
100k + 20%
56k – 100k 39%
Under 55k 41%
4 eternitynews.com.au | advertising@eternitynews.com
Eternity | Media Kit 2019
Eternity Digital Audience
Eternity is committed to providing daily positive news and stories that
inspire Australians as they explore life with Jesus. Our mobile and
social friendly Eternity digital service open the opportunity for selected
partners to feature their sponsored stories and digital ads.
Online audience analysis
Each month GENDER
Eternity reaches more than
250,000
Australians on social media and 43% 57%
the web.
Male Female
And sends more than
30,000
emails per month
AGE
18 to 24 7%
25 to 34 23%
35 to 44 22%
45 to 54 18%
55 to 64 17%
65+ 13%
5 eternitynews.com.au | advertising@eternitynews.com
Eternity | Media Kit 2019
Digital - Sponsored story
BENEFITS
• Sponsored stories gain a high level of engagement as they are
presented in a similar format to editorial.
• Your story will be optimised for mobile, tablet and desktop
and with special publication as a Facebook “instant article”++
PLUS sponsored stories are promoted
to reach more people:
• Social Post: Eternity News on Facebook & Twitter.
• Your story will be included in our e-newsletter.
• Promoted at the bottom of 1 in 5 articles
on site for 30 days from publish date.
PRICING
(per month)
*excludes GST
1 month $3135*
6 months $2835*
12 months $2520*
There are a maximum of 5
sponsored stories per month.
These opportunities are
allocated on a first come first
served basis. Confirm your
slot now to guarantee your
desired month(s).
++ Eternity News is an approved Facebook instant article publisher
TIPS REPORTING REQUIREMENTS
You will receive • Article title*: max 10 words
• Profile or first person stories reports with • Story*: max 700 words
are more engaging and fit the Eternity’s • Lead image*: High-resolution landscape,
Eternity style digital reach 1000px wide minimum in 16:9 ratio
• Lively and attention grabbing and how many Caption and source details must be
headline people viewed provided for all images
• Video increases engagement and read your Optional URL link to source
with the story. Shorter videos story for the • Byline* - the story’s author (a person)
work better. period that it is • Video: Maximum length 3 mins, Vimeo
• Three to four images spread published. or Youtube (Using Vimeo will
throughout the story copy avoid Ads from Youtube.)
• Clear and singular call to ac- • 1-line caption
tion, limit number of links • Choice of your special action
(with details) (* compulsory)
6 eternitynews.com.au | advertising@eternitynews.com
Eternity | Media Kit 2019
Digital - Advertising
BENEFITS
You will have an average
audience of 60,000 people
per month, appearing on 1
in 6 stories they read.
REQUIREMENTS
Please supply medium
rectangle sized ads
(MREC 300x250px) to be
displayed on 1 in 6 stories*
on mobile and web. We
accept file formats JPG,
PNG, GIF maximum 50kB.
You have the choice of
upper or lower position
on the page, priced
px differently.
Please also supply a link
to the landing page of
your choice alongside your
artwork.
*excluding sponsored
px stories
PRICING (per month)
**excludes GST
Upper Position Lower Position
1 month $1095** 1 month $520**
6 months $985** p/m 6 months $465** p/m
12 months $875** p/m 12 months $415** p/m
Ad Refresh: Change your ad creative during the run for only $150 per additional creative.
State Specific Create: Vary creative for specific states for only $150 per additional creative.
7 eternitynews.com.au | advertising@eternitynews.com
Eternity | Media Kit 2019
Digital - Email Newsletter
BENEFITS
Your advertisement in our weekly E news updates is on board with one of the
fastest-growing subscriptions to Eternity. Using this as part of your promotional
mix allows you to be promoted in over 30,000 emails each month.
REQUIREMENTS PRICING (per month)
Please supply medium rectangle sized *excludes GST
ads (MREC 300x250px). We accept
file formats JPG, PNG maximum 50kB. 1 month $540*
Please note the change in format from 6 months $490* p/m
previous email newsletter banner 12 months $435* p/m
ads. Please also supply a link to the
landing page of your choice alongside $150 per creative refresh
your artwork. during the month
8 eternitynews.com.au | advertising@eternitynews.com
Eternity | Media Kit 2019
Print - Ad Sizes
QUARTER
PAGE
FULL PAGE PORTRAIT
260 x 375
HALF PAGE
128 x 183
260 x 183
1 month $5900* 1 month $3015* 1 month $1850*
6 months $5305* p/m 6 months $2715* p/m 6 months $1670* p/m
12 months $4720*p/m 12 months $2405* p/m 12 months $1480* p/m
QUARTER
PAGE 1/8 LARGE STANDARD
LANDSCAPE LANDSCAPE 1/16
62 x 90
260 x 90 128 x 90
1 month $1850* 1 month $1100* 1 month $570*
6 months $1670* p/m 6 months $990* p/m 6 months $515* p/m
12 months $1480* p/m 12 months $880* p/m 12 months $460* p/m
CLASSIFIED CLASSIFIED CLASSIFIED
ADVERTISING ADVERTISING ADVERTISING
LARGE
SMALL MEDIUM 62 x 90
62 x 60
62 x 30
1 month $125* 1 month $255* 1 month $345*
6 months $115* p/m 6 months $230* p/m 6 months $315* p/m
12 months $100* p/m 12 months $205* p/m 12 months $275* p/m
*excludes GST
9 eternitynews.com.au | advertising@eternitynews.com
Eternity | Media Kit 2019
Print - Special Feature
Special Feature sections OCTOBER 2017
9 E
boost reader interest E EDUCATION
Targeted special features on key topics
draw reader attention.
TOPICS
Our focus areas for FY19 at the moment
are:
• MARCH - 100th Edition
& 10th Birthday +
Brian Rosner
on the books
that are in
the Bible
• JUNE - Charity
Tim Argall with year 10 and 11 students at Donvale Christian College
• SEPTEMBER - Education Why I love working in a Christian School!
TIM ARGALL mum I’ve just met. (*BTW, Jez’s Christian school. all bought with a price. – that’s why I love working in a
name has been changed.) “These young people at times Christian school.
• DECEMBER - Missions / Charity
I’m wandering across the school’s Suddenly, I feel a tug on the I’m sitting at the information have the confidence of giants and
campus on a cold Melbourne corner of my coat. We look down – evening for year 9, 2018. The year 9 within a second can feel fragile Jess, my eldest, gives me a big bear
March morning, making a beeline it’s Jez. He is beaming. “Mr Argall, coordinator introduces the evening and isolated. Our role is to educate hug – one of the deep ones she has
to the prep grade building. I Mr Argall – I prayed for you this as follows: them to see the world through a been known for over her 23 years
enter the foyer – four prep grade morning.” “Probably the best question to biblical lens that equips them to be of life.
classrooms open into this space. I “Thanks Jez, you’re a legend. ask at this stage is … What does in the world but not of the world. “I have never seen you so happy
get distracted by a mum (volunteer Bless you,” I reply. God say? One that teaches them to recognise in your work,” she says. “Yeah –
helper) introducing herself to me – “No, no – you don’t understand” “He says that he knew these kids their value and identity in Christ. it’s been a good day”, I reply. “No
I’m still “the new principal.” he says insistently. “I prayed for before they were in your womb. To know they are made for a Dad – not today – every day”. I
Little Jez* wanders across the you … out loud!” he finishes with That they were made in the image purpose.” share this with Mary (our younger
foyer – I catch his movement out a cheeky grin, as he shouts the last of Christ. He says that each one of The freedom to articulate this daughter) on Skype. “Dad – it’s
of the corner of my eye. Then he three words. them has a part to play in the body paradigm shift we seek to embed ridiculous. I live 15000km away,
disappears. I keep chatting to the That’s why I love working in a of Christ. He tells us that we were as our definition of education continued page 6
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and desire to grow in God.
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for leaders who want to make an impact
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Education Special Feature Example
Eternity plans more Special features in FY19 than ever before. Advertisers responded well when we ran three
of them in 2018. The editorial copy will treat the topic in a generic way – having a sponsored page within
a special feature is a good opportunity to get a specific message about your ministry or organisation to an
audience primed to read more about the featured topic. But we are always keen to get tips about testimonies
that relate to the topic.
10 eternitynews.com.au | advertising@eternitynews.comEternity | Media Kit 2019
Print - Sponsored page
BENEFITS
NOVEMBER 2017
E 8
CBM SPONSORED PAGE
Love in action Sponsored pages are a great way to communi-
We live in interesting times. On
one hand we’re experiencing
unprecedented convenience –
Now, think of Regina, who must
complete this long journey with her
physical impairment. But CBM’s
cate your message to our readers. Stories will
be written by the advertiser on a topic close
cars with cameras, TV on demand, response is ready.
unlimited internet. CBM is positioned, across
And on the other hand – our Africa, to reach children most
world is in turmoil. We’re living in danger – those with chronic
during a time of devastating crises. hunger, disability, or from a family
to their heart. The advertising section may be
The scale of the famine in Africa is with a parent who has a disability.
on a scale so large that the United Our partners are busy providing
Nations is calling it the worst survival support to meet people’s
humanitarian crisis since 1945. basic needs. Support which
More than 20 million people are can include rice, cooking oil and
their own or these can be on-sold to your sup-
facing starvation and famine. medical screening.
Imagine, almost the entire CBM’s work is motivated by
population of Australia facing love. We are moved to action by
starvation. the words of our founder, Ernst
Across several African Christoffel, who dedicated his life
porters to help cover the cost of the page.
countries, drought has a choking to serve others.
grip on peoples’ lives and futures. He said, “The deed of love is
In many of these places, families the sermon that everyone can
rely on farming as a way of life. understand”.
People farm their land to grow It is this simple principle that
food for their family but also to drives us to reach out to those
sell produce to create income. most vulnerable in times of
Families use this money to pay for emergency.
school fees, purchase equipment While the situation is sobering
or farming supplies for their land, and the facts hard to comprehend;
and importantly plan for the future. Children in Ethiopia hold up water containers they bring to school each day to ensure there will be enough water. the good news is that we can be
PRICING
But consecutive failed rainy part of the solution.
seasons, combined with changing to make you feel hopeless; hidden or forgotten. nothing. You can be part of CBM’s
weather patterns, means millions it’s simply a real perspective People with disabilities. Regina was forced to travel five emergency response – your
are facing failed crops and this into the experiences of people People just like Regina from kilometres to get water to use. action can generate love, and give
results in no money to purchase living through incredibly difficult Zimbabwe. Regina has a physical It’s hard to put yourself in that people who are living in desperate
what they need to survive. times. impairment that makes it difficult to situation – not being able to turn need the hope that they are not
These children in Ethiopia are As you can imagine, aid and walk long distances. the tap on and have water run forgotten.
caught in the devastating famine. humanitarian agencies around the She, and her two children, were freely. Be part of love in action and
Their school has no water; so each
student must bring three litres of
water to ensure the school has
enough for the day.
Sharing this reality isn’t meant
world are responding to this huge
crisis.
But CBM’s response is
unique.
caught in a severe food crisis.
Regina had relied on her farm to
produce food for her family and to
help with income. But after three
Instead you have to pack up a
bucket, travel five kilometres, fill
your bucket up, and then travel
back. Anytime you needed more
share the sermon that everyone
understands.
Visit cbm.org.au/ActNow/donate
for more information or call our team
1 month $4620*
We look for those who are years of drought, she was left with water; day after day. on 131 226.
6 months $4155* p/m
Famine crisis in Africa: 12 months $3695* p/m
20 million risk starvation
*excludes GST
Sudan
Niger
South Ethiopia
Nigeria Sudan
Kenya Somalia
Malawi
REQUIREMENTS
• 600 – 700 words
With your help today, CBM will find children in the most
famine-devastated places, like Niger. Our long-standing
• ½ page ad
• High-resolution landscape image
teams there will provide vulnerable families with an
Emergency Package containing items like:
25 kilograms rice
• 1-line caption
10 kilograms cow pea (a local bean)
5 litres of oil.
Donate Now 131 226
cbm.org.au/ActNow/donate • 3-7 word article title
1,2 page.indd 1 23/10/2017 10:39:42 AM
Sponsored Page Example
2-Page Spreads
PRICING BENEFITS Spreads of 2 and 4 pages
1 month $9725* 2-page spreads provide ample are ideal for promoting
6 months $8755* p/m space to present your message in a major sponsor advertisers,
12 months $7780* p/m compelling way. catalogues, conference
*excludes GST notes, camp directories,
trade shows and expo
guides. Limited to one
4-Page Lift-Outs advertiser per issue.
PRICING BENEFITS Additional copies of
1 month $12150* 4-page lift-outs are a great way of Eternity can be delivered
6 months $10940* p/m obtaining maximum exposure for your to the advertiser/venue
12 months $9725* p/m financial outlay. You will be surprised for a small cost.
at how economical these can be.
*excludes GST
11 eternitynews.com.au | advertising@eternitynews.comEternity | Media Kit 2019
Print - Inserts
WEIGHT AND SPECIFICATIONS
STOCK WEIGHT DIMENSIONS
PAGES MINIMUM MAXIMUM MINIMUM MAXIMUM
SINGLE SHEET 120 gsm 180 gsm 210 mm x 148 mm 390 mm x 285 mm
4 – 6 PAGES 100 gsm 180 gsm 210 mm x 148 mm 390 mm x 285 mm
8 – 10 PAGES 80 gsm 120 gsm 210 mm x 148 mm 390 mm x 285 mm
12 – 16 PAGES 60 gsm 120 gsm 210 mm x 148 mm 390 mm x 285 mm
18 – 24 PAGES 54 gsm 80 gsm 210 mm x 148 mm 390 mm x 285 mm
Note: The fold must be situated on the longest side of the product, i.e. Insert 200mm x 180mm wide, 200mm must be the fold (spine of the product).
Basic and roll folds accepted. All other specifications available upon request.
FOLD SPECIFICATIONS
Four types of folds are acceptable for inserts – 4-page
fold, roll fold, French fold and gate fold. In the case of roll
fold and gate fold, the turned-back folds are to the inside 4-page Fold Roll fold French fold Gate fold
and within 20mm from the spine.
UNACCEPTABLE FOLDS
We cannot handle any insert with opposing sides open.
HANDLING OF INSERTS Concertina Map fold
Fold
All inserts are mechanically inserted and must comply with
the technical specifications and criteria outlined above.
PRICING Address and send inserts to:
13-18 cents per insert. Attention: Manager
Bundled papers only. Inserts for Eternity Newspaper, Melbourne
Minimum of 10,000 inserts. Distribution Company (MDC) Fairfax MDC
89 Derrimut Drive
*excludes GST
Derrimut VIC 3030
Onserts
BENEFITS PRICING
Onserts may be any flat item placed on top of Contact us for a quote.
bundles. These are a great tool for getting a
new-release book or CD into the hands of church
pastors or organisational leaders who can
recommend them to their followers. Limited to
one advertiser per bundle.
12 eternitynews.com.au | advertising@eternitynews.comEternity | Media Kit 2019 Print - Design Specifications • Please supply artwork as a colour, High resolution print-ready PDF. • Supply with embedded fonts and images in process colour (CMYK). • Black colour should be single 100% black. (C=0, M=0, Y=0, K=100%) • Spot colour must be converted to process. • There should be no transparency in any supplied PDFs. Photos and graphics must be at least 300 dpi. • Maximum ink density should be 240%. • Reversed type should be bold enough to cope with coldset newsprint printing registration and dot gain. • Reversed/overprint type minimum 11pt. • Layout preferences will be accommodated on a first-come first-served basis and cannot be guaranteed. Loyalty discounts: 10% off 6 months of bookings, 20% off 12 months and 25% off total spend over $25,000 Premium advertising: 10% surcharge on pages 2 and 3 and back pages. State-based page advertising State editions carry editorial focused on their respective states, including state news and popular columnists. As well as regular advertising options, the state sections carry classified ads and paid events listings. Find out more by emailing advertising@eternitynews.com.au 13 eternitynews.com.au | advertising@eternitynews.com
Deadlines 2018
Month Issue Print & Inserts Print Digital On In
Digital Material Material Digital Churches
Booking Deadline Deadline
Deadline
February 99 14 Jan 10 Jan 18 Jan 24 Jan 1 Feb 3 Feb
March 100 11 Feb 7 Feb 15 Feb 22 Feb 1 Mar 3 Mar
April 101 18 Mar 14 Mar 22 Mar 25 Mar 1 Apr 7 Apr
May 102 15 Apr 11 Apr 18 Apr 24 Apr 1 May 5 May
June 103 13 May 9 May 17 May 24 May 1 Jun 2 Jun
July 104 17 Jun 13 Jun 21 Jun 24 Jun 1 Jul 7 Jul
August 105 15 Jul 11 Jul 19 Jul 25 Jul 1 Aug 4 Aug
September 106 12 Aug 8 Aug 16 Aug 23 Aug 1 Sep 1 Sep
October 107 16 Sep 12 Sep 20 Sep 24 Sep 1 Oct 6 Oct
November 108 14 Oct 10 Oct 18 Oct 25 Oct 1 Nov 3 Nov
December/ 109 11 Nov 7 Nov 15 Nov 22 Nov 1 Dec 1 Dec
January 20
Buy December and get January 2020 for free (Same creative)
Special online and print offer
An exciting deal for FY19’s Print and Digital rate card,
if you buy a sponsored page in print and on digital for
the same month, we will discount the price by 25 percent.
This offer is only for the first 3 packages to run in FY19.
Advertisers can look forward to some Eternity innovation
this year - stand by for a new media kit mid year.
eternitynews.com.au | advertising@eternitynews.comEternity | Media Kit 2019 Contact for bookings Please contact Wild Hive Studios Sherina Swan Mobile: 0414 291 273 Email: advertising@eternitynews.com Address: 99 Macquarie St, Sydney, NSW 2000 Terms and Conditions All advertising must comply with the Trade Practices Act and must not be misleading, false or deceptive. All advertisements are subject to the approval of the publisher, Bible Society Australia, and may be withdrawn without notice. Acceptance of artwork does not constitute approval to print or digital placement. Advertising agencies and advertisers accept full responsibility for the contents of all advertisements and agree to indemnify the publishers against any claim or proceeding arising out of the publication of the advertisements. Provision of the material or copy for publication constitutes acceptance by the advertiser and advertising agent of these conditions. Telephone instructions are accepted but the publisher is not liable for error or misunderstanding if instructions are not confirmed in writing prior to publication deadline. No responsibility is accepted by the publisher, proprietor or editor for the accuracy of details supplied in any advertisements appearing in Eternity. The publisher, proprietor and editor will not be liable for any loss caused by late publication, error or failure of an advertisement to appear. 14 eternitynews.com.au | advertising@eternitynews.com
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