SPRING TO LIFE INFLUENCER AND CHEF - Pure Flavor
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ALL-NEW CLOUD 9® • INSIDE OUR GREENHOUSES • SUSTAINABLE GROWING • SPRING IN GEORGIA
Spring 2021 | 2nd edition
We’re celebrating Spring with
fresh & tasty recipes, a tour of
our greenhouse, some reflections
on sustainability, a trip to
Georgia, and much more!
SPRING
TO LIFE
Experience a Tiny
Taste of Heaven™ with
INSIDER TIPS
TO SELECT THE
this Sweet Tomatoes MOST FLAVORFUL
& Scallops Recipe & SUSTAINABLE
p.14 VEGGIES
INFLUENCER
AND CHEF
RECIPES
WHAT’S
INSIDE 19
33
RedRoyals™ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Crop Update . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Cloud 9® . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 21
Cloud 9® Recipes . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Springtime Sustainability . . . . . . . . . . . . . . . . . . . . 16 15
Snacking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Cukes 101 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
UnoBites™. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Cucumber Recipes . . . . . . . . . . . . . . . . . . . . . . . . . . .24
Georgia Grown . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Georgia Grown Recipes . . . . . . . . . . . . . . . . . . . . . . 28
Organics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Organics Recipes . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
ARE YOU A TALENTED You could become a Pure Flavor®
RECIPE CREATOR AND brand partner and work with a forward-
FOOD PHOTOGRAPHER thinking brand to reach millions across
WITH A PASSION FOR North America with the goal of
HEALTHY LIVING? promoting healthy & active lifestyles!
As a brand partner, your tasty content can be a part of our social media, eNewsletters,
media publications, and, of course, the Live Deliciously® magazine – Pure Flavor
products were seen in brand partner content 185 million times in 2020 alone!
Send an email to: community@pure-flavor.com
CON Engage the conversation, no matter where you are:
NEC
TED PURE-FLAVOR.COM
A burst of sweet & unmistakable flavor
that creates an incredible experience like no
other. Discover RedRoyals™, the Majestically
Sweet Cherry Tomatoes On The Vine.
DISCOVER REDROYALS™
3
50
ACRES
OF FLAVOR
4
A
GREENHOUSE
Tour
We met with Head Grower Isaak Fast
in Leamington for an in-depth tour so
you can see exactly how Pure Flavor®
vegetables are grown every day,
365 days a year.
5
Q&A with Isaak
Another added efficiency is that, like any
heater, our water boilers produce carbon
dioxide – but we use this carbon dioxide to
help our plants grow. Plants are like lungs
that absorb CO2 and transform it into oxygen.
With the winter season coming to an end, Through much of the year, we only have to run
what was it like growing through the our boilers during the day so that the plants
coldest months of the year indoors? can absorb the CO2 while they’re active.
We store hot water produced during the day
This winter season, we had a really good in two 5-million litre tanks so we can heat
start to the year with a great crop. We have the greenhouse all night without the boilers.
artificial lights in our new Phase II greenhouse Additionally, we use specialized energy
that have helped us to grow a steady and screens to insulate our greenhouses while
consistent crop with a great end product also regulating how much sunlight enters.
coming off the vines. Outside light levels can It’s a really efficient process for maintaining
have an influence and levels have been very a climate our vegetables can thrive in.
consistent all winter long. Our Beefsteak
Tomatoes that we planted in September Can colder weather affect flavor, texture,
2020 have been growing really well and will and nutrition?
continue to yield delicious tomatoes until
September 2021. Our first crop of cucumbers We can grow year-round and produce tomatoes
in Phase II, which we planted in October, is from January through to December and ensure
coming to an end. We are then replanting a that it’s a very high-quality product. As far as
new Cucumber crop that will take us forward the consumer is concerned, the product we
in to the summer. With the ability to grow get today is the same as the product we get
crops year-round in Leamington, we have our in March, June and October. Flavor, nutrients,
hands full to ensure a consistent supply. appearance, texture – there’s no difference
between our tomatoes or cucumbers grown
We had some cold nights in Leamington throughout the year as we control every
this February, dropping to below -20C aspect of the growing process.
at night - how do temperatures like that
impact the crop?
The seasons outside don’t matter quite so
much once you step inside a Pure Flavor®
greenhouse – especially in Phase II under
lights. We have a constant, consistent and
stable climate even in winter that we control
100% with our integrated management
systems.
How do you heat greenhouses efficiently
during the winter?
It’s not like heating your home; we don’t use
furnaces with forced air or even electric heat
for that matter. Instead, we use high-efficiency
water boilers that circulate hot water in tubes
right where they’re needed: at the base of
each plant, which is radiant heat.
6
Talking about attention to detail, what are
the details you’re looking for when inspec-
ting each plant?
For example, we take plant measurements
every week. We measure the thickness of the
heads, the number of fruits that we set, the
length of the leaves, the growth of everything
on the plant and the size of the product itself
that we pick. I take that data and compare to
previous weeks and to benchmarks to ensure
consistency. That’s how we ensure we deliver
a product out to the customer with the consis-
tency they expect, and to be honest, deserve
That’s a lot of fresh veggies to manage. from a greenhouse grown vegetable.
How do you keep track all these different
crops that have their own requirements,
grow times, pick times, water needs, light
needs – all grown in the same space all
year-round?
Technology is an incredible asset when it
comes to managing the needs of our crops.
We have a system that tracks climate,
temperature and irrigation in the greenhouse.
I monitor that system throughout the day to
see the trends in real time, to check if we
are venting, heating or watering enough.
As a Grower, I need to understand the needs
of every plant – a beefsteak tomato has
different needs than our nano cucumber
plants – so I go out and monitor the plants
myself to see how they’re reacting to
You mentioned you planted in Phase II this irrigation, temperature and more – we need
past fall. What’s growing and how does this to create optimal growing environments:
crop look? happy plants produce great product! If needed,
I make changes based on what I see and what
It’s an exciting time in the greenhouse – the computer data tells me. It comes down
we have many different varieties coming to to attention to detail and comparing what we
life in various stages of growth. Beefsteak see with our own eyes with the data from our
Tomatoes, Tomatoes on-the-Vine, Cocktail climate systems. Technology can sometimes
Tomatoes, Long English Cucumbers and only take us so far.
Nano Cucumbers are all growing right now.
The quality we are seeing is really good!
We had good amounts of natural sunlight
all winter and that helped our supplemental
lighting. In total, between Phase I and Phase
II, we have plants that will produce over 26 « Technology is an incredible asset when it comes
million lbs of veggies.
to managing the needs of our crops. »
7
What’s the benefit of lowering the
cucumbers down to eye-level?
It’s much more efficient for us to lower the
cucumbers to us and it’s much better for our
team. When we can harvest 18 crates of
cucumbers in a single row, we want to make
the cucumbers we’re picking as easy to
access as possible.
What are the differences between growing
cucumbers and tomatoes?
Cucumbers require quite a bit more water
than tomatoes and they each have different
nutrient requirements that we need to monitor.
What exactly do those measurements Another difference is that, for tomatoes, we
tell you? have bumblebees that help us naturally
pollinate. Cucumbers, meanwhile, are self-
Just like us, we need balance between work pollinating. That means they have male and
and life – a plant needs balance too. By female flowers on each plant – so they don’t
balance, I mean the ratio of fruit on the plant need bumblebees to help out. Interestingly,
– the tomatoes or cucumbers we pick – to the the cucumbers themselves are part of the
vegetation, like leaves, flowers, and stems. female flower! Another big difference is how
Remember: for the most sustainable and quickly cucumbers grow. Our Nano Cucumbers
efficient growing, we need our tomato plants are ready to start picking less than two weeks
to produce for roughly eleven months. If the When a plant first arrives, we plant it in our after planting – and they grow so quickly we
plant isn’t balanced, it might produce a lot of growing media made of recycled fibers or actually have to pick twice a day!
tomatoes early on but then it might not have coconut husks. We then push irrigation
the vegetation to properly sustain it for the drippers into the media so they can start
rest of the growing season. Is there a growing getting water & nutrients. The next step is
strategy? Absolutely! We need to make sure to go to each plant and attach it to a string,
we are creating a positive environment for so it grows upwards. Every other day we go
our crops to consistently produce the product. back to the plant to twist it, clip it and prune
it. Cucumbers typically grow up to 14 metres
What is the process for growing a (40+ feet) long and our greenhouses aren’t 14
cucumber plant from the time it arrives at metres high. So, after the first couple weeks
the greenhouse to the time it is picked? of harvesting from the bottom of the plant,
we can start to lower the vines from the string
so we can keep picking at a comfortable and
ergonomic height.
8
There’s a new grape tomato you’re How do you ensure that consistency?
growing this year – the award-winning
Cloud 9®, where does that award-winning We have trained specific team members to
flavor come from? harvest them according to specific guidelines,
looking for those markers of quality. We closely
There’s a reason why we say Cloud 9® Tomatoes monitor them to ensure only the ones meeting
are “a tiny taste of heaven™” and you’ll know that criteria are picked. The Cloud 9® Standard
as soon as you taste one for the first time. is always on our minds – everyone knows that
picking the highest quality tomatoes is our top
We’ve carefully selected this variety because priority every morning when we get to the
it is so much sweeter and grows well in a greenhouse. Each tomato needs to be perfectly
closely controlled greenhouse environment. ruby red and to have that iconic shape. We may
Pure Flavor® greenhouse grown vegetables You definitely couldn’t grow a product like or may not taste test quite a few of them, too –
are known for their great flavor. In your this outside of a greenhouse where there’s just to make sure that fruity sweetness comes
opinion as a grower, what’s the magic recipe no control of climate or precise irrigation. through.
for getting great flavor out of these plants? You need that precision that comes from
advanced technology. We have strict quality
The two things that contribute most to that control to make sure every tomato that gets
amazing flavor is plant nutrition & climate. shipped out is consistent. In every pack
Our 24-hour temperature, night-time we ship out across the country, we want
temperatures and daytime highs, all need to to ensure that consumers will enjoy the
be monitored closely to bring customers that sweetness they crave and the quality
consistency in flavor. All the technology in they deserve.
our greenhouse is there to create the perfect
environment to bring out the flavor in each
variety we grow, regardless of the season.
« We closely monitor our Cloud 9® Tomatoes to ensure only
the ones meeting that highest level of criteria are picked. »
It’s exciting to see a premium greenhouse
grown product like Cloud 9® receive such
attention – from chefs, consumers, trade
partners. So, naturally, I have to ask:
what’s next?
That’s top secret! But I can say that there
are exciting times ahead. We’re always
testing new varieties that we think consumers
will love. Our acreage continues to grow –
Phase III is well on its way and will be
completed in late summer for us to plant in
early Fall 2021. There’s a lot to look forward
to here in Leamington!
9
Award-
Winning
Flavor
INTRODUCING 200 jury members comprised
of head-Sommeliers and chefs
from Michelin-starred restaurants
recently awarded the International
Taste Institute’s 2021 Superior
Taste Award to Cloud 9® Tomatoes.
The world’s most professional jury
of taste experts rendered their
decision after blind sensory tests
resulted in an impressive total
score of 84.3%.
84.3%
Bite-Sized
Fruity Tomatoes
The bite-sized blast of fruity flavor in every Cloud 9®
Tomato makes life’s sweetest moments even sweeter.
Hand-picked by our family of growers, only the finest fruit
are selected to meet the quality your family deserves.
10How We
Grow A
Sweeter
Hand-selected to Snacking
meet the highest
standard
Tomato
When the first Cloud 9® Bite-Sized Fruity Tomatoes
hit grocery store shelves earlier this year, people
across North America got their first chance to enjoy
of “a tiny taste of heaven™.”
After years of development, we’re excited You see, there are a few things that make With precise control of everything from
to share this truly unique variety of grape Cloud 9® Tomatoes exceptional in addition the climate of the greenhouse to the exact
tomato with the world. While there are a to their incredible sweetness and full, nutrition and plant-specific irrigation, our
lot of red grape tomatoes to choose from, balanced flavor. You can tell there’s family of growers are able to ensure this
there’s only one Cloud 9®. That’s because something special about them just by the unique variety thrives year-round in multiple
this is no ordinary tomato – it’s a sweet way they look. They shine with vibrant red growing regions throughout North America.
snacking experience with a rich and and burgundy hues that indicates they’ve
vibrant story. reached maximum sweetness, and each Once the fruit is ripe for picking, growers are
has an elegant teardrop shape. trained to carefully hand-select the tomatoes
The Cloud 9® story begins in the greenhouse. following very specific criteria. Only the very
In the early stages of development, we To grow a sweeter snacking tomato that best are selected to bear the Cloud 9® name.
recognized that a highly detailed growing meets this high standard and signature That’s what the Cloud 9® Standard is all about.
process was needed to bring out the best profile, Pure Flavor® controls every aspect
of the variety. of the plant’s growth journey using
advanced, sustainable greenhouse
growing technology.
DISCOVER CLOUD 9®
11#flavorUP
This recipe is a sensation on
social media. Make sure to
tag @pureflavor when you
cook with your favorite
Pure Flavor® veggies!
TOMATO
FETA JENAN ZAMMAR @jenan_zammar
PASTA
You’ve seen it on social media, but you’ve never seen
it like this before. Sweet, fruity Cloud 9® tomatoes
and feta cheese baked in the oven to create a flavorful
sauce to toss with pasta. A quick and easy dinner on
the table in 30 minutes!
35 min 4 easy MAKE THIS TRENDY DISH TONIGHT
12CAPRESE
STUFFED
Perfect as a snack or appetizer, these Caprese
Stuffed Mushrooms are loaded with fresh Cloud 9®
tomatoes and drizzled with balsamic reduction.
MUSHROOMS SEE THE FULL RECIPE
15 min 6 easy
CHEF’S TIP
Buy fresh mozzarella and fresh basil for a
delicate flavor that just screams springtime
and perfectly complements the sweetness of
Cloud 9® Bite-Sized Fruity Tomatoes.
13COOKING WITH SCALLOPS
Scallops are easy to make in only ten minutes, but you
want to select them carefully for the best flavor. Make
sure to buy “dry-packed” scallops that have a uniform,
pearly white color. When preparing, there may be a side
muscle that you can easily pull off.
SWEET
TOMATOES
& SCALLOPS
25 min 4 easy
ENJOY THIS RECIPE TONIGHT
Equal parts casual and elegant, this dish is perfectly
complemented by Cloud 9® Bite-Sized Fruity Tomatoes.
14CHEF’S TIP
A perfect recipe for the start of
grilling season! Instead of cooking
in your oven, get outside and fire up
the grill for maximum flavor.
TOMATO
BALSAMIC
CHICKEN 45 min 6 easy
MARY HARP @healthychristianhome
This ultra-flavorful chicken is elegant enough for a special FIRE UP THE GRILL
occasion and simple enough for everyday dinners!
SAY ALOHA! TO FLAVOR
HAWAIIAN
CHICKEN
SALAD
TROPICAL PAIRINGS
Make a kid-friendly cocktail 35 min 4 easy
that transports you to a resort
in Hawaii by blending your This Hawaiian-inspired salad is the
favorite fruit juice with coconut perfect side dish any time of the year!
water and fresh pineapple.
15THE MINDFUL EATING SERIES:
SPRINGTIME
SUSTAINABILITY
Can you feel it? Spring is in the air!
It’s a refreshing time of year when families are outside enjoying
picnics in the park, going for bike rides and planting flower beds.
Spring is also a time when fresh vegetables are in abundance.
With so many vegetables to choose from in
the produce aisle, we can often find ourselves
racing through our grocery list.
Mindful eating can mean a lot of things, particularly
reflecting on the eating experience – savoring
every flavor and noticing the colors, textures, and
smells of every ingredient. It also encompasses
the cooking process and the many ways we can
use our time in the kitchen to benefit our well-
being, reduce waste, or spend time with family
and friends. It’s important to remember that
mindful eating really starts here in the
grocery store. So, we should always
take the time to think carefully
about the food we’re putting
in our bodies before we
get to the cash register.
16One important factor to consider, not With fresh produce like tomatoes, It’s so important to know where your food
only for our own nutrition but for the cucumbers and peppers, there is one comes from. Learning about the growing
health of our planet, is sustainability. simple way to know you’re buying process can help you to reconnect with
With some products, it can be confusing – sustainably grown and healthy food and become more mindful about
although it’s getting easier every day! products: look for the little logo that the water, energy and work that has
With fresh meat, you’ll often want to says Greenhouse Grown. brought it to your plate. With greenhouse
look for labels like “Free-Range,” growing, you can know exactly how your
“Grass-Fed,” or “Pasture-Raised.” favorite veggies are produced.
KEEP READING
Sign up for the Pure Flavor® Monthly Newsletter
to receive more blogs, including the next in our
Mindful Eating Series.
SIGN ME UP NOW
17A BETTER
WAY TO
SNACK
THIS SPRING
HEALTHY SNACKING COMES IN ALL SHAPES AND SIZES.
Find the fresh flavors that energize your family so you
can enjoy them wherever you go this spring and summer.
CLOUD 9® SNACKING UNO BITES™ AURORA
TOMATOES TOMATOES CUCUMBERS BITES
There’s a new, award- There’s something for kids Crunch into freshness The perfect peppers for
winning snacking of all ages to enjoy in all the with super hydrating popping, dipping and
tomato in town! vibrant colors of the rainbow. snacking cucumbers. stuffing, all day, every day.
18DON’T
FORGET TO
PACK THE
PEPPERS When adventure calls this Spring,
don’t set out until you’ve packed your
MORE VITAMIN C THAN AN ORANGE
Aurora Bites Mini Sweet Peppers –
That’s right! For a mind that’s quick as a whip, fill your they’re a family favorite on road trips,
lunchboxes with foods rich in Vitamin C, A and E like Aurora nature walks and trips to the park.
Bites Mini Sweet Peppers. Each one contains powerful
antioxidants that help contribute to heart and brain health. Naturally sweet and colorful, these
bite-sized peppers are kid-friendly
and family favorites all year-round.
MEXICAN
BUDDHA
BOWLS
25 min 4 easy
COOKING TIPS
Aurora Bites are a great
fresh snack that you can
cook with in the kitchen too!
Slice these peppers in half
and dunk them in your
favorite cheesy dips for a
sweet alternative to
traditional nacho chips. TRY THE RECIPE
19CUKE
101
THE
DEFINITIVE
GUIDE
HEALTHY SNACKING COMES IN ALL SHAPES AND SIZES.
Cucumbers come in all shapes and sizes, yet no two are
alike. There’s a different cucumber for every situation.
Sometimes a salad calls for simplicity, while other times
you need a bit of WOW! to make things more exciting.
Do you want long, wavy ribbons of fresh flavor?
There’s a cucumber for that.
Do you want crisp and crunchy bite-sized snacks for your next outing?
There’s a cucumber for that.
Do you want the perfect post-workout snack?
Yep, there’s a cucumber for that too.
20LONG ENGLISH
CUCUMBERS
LARGE & JUICY
Enjoy this refreshing seedless
cucumber as a light sandwich
topping or in a Mediterranean salad.
SEE MORE
MINI CUCUMBERS
MEDIUM & MILD
Super crunch with a boost of hydration
for a quick lunch snack. Slice some up
in a fruit & veggie tray.
EXPLORE MINI CUCUMBERS
POCO BITES®
COCKTAIL
CUCUMBERS
SMALL & CRISP
Hold off hunger until dinner by
pairing Poco Bites® with hummus
or cheese & crackers.
DISCOVER POCO BITES®
LEARN ABOUT UNO BITES™
UNO BITES™
NANO CUCUMBERS
NANO & CRUNCHY
The perfect snack-attack solution.
These bite-sized nano cukes are made for dipping!
21Uh ohu, nk
we shrukes!
the c
A NEW GENERATION OF
SNACKING HAS ARRIVED!
Introducing Uno Bites™ Nano Cucumbers that are so small that they are
out of this world! From kids to grandparents and everyone in between, its
unanimous: Uno Bites™ are the perfect snack-attack solution. Sooooo small
you would think they were destined for the International Space Station!
22Their nano size makes them a perfect treat
for snacking by the handful or enjoying with
your favorite dip. Kids enjoy them especially
because they have a mild, balanced flavor.
One creative and simple way to add Uno
LEARN TO MAKE A FRESH
Bites™ to your healthy diet is to make a
& EASY NANO CUCUMBER Cucumber Pico de Gallo. That’s exactly what
PICO DE GALLO Laurel Perry from Darn Good Veggies did
when she put together her recipe for
A tiny little snacking cucumber can sure Cucumber Pico Tostadas.
bring a ton of fresh flavor. Uno Bites™
have arrived – no, not from outer space, These tostadas are quick, easy, tasty, and
but from Pure Flavor’s® high-tech healthy – all the good things you want in a
greenhouses. Now that they’re here, recipe! Keep reading for the full Cucumber
they’re making their mark in the world Pico de Gallo and Tostadas recipe.
of healthy snacking.
SHOW ME MORE
23CUCUMBER SUB THE SHRIMP
If you don’t have any shrimp
PEANUT at home and want to make
this recipe tonight, or if
SALAD you’re just not much of a fan
of shrimp, baked or grilled
chicken breast is a lean and
protein-rich alternative that
can be really flavorful too.
15 min 4 easy
HEATHER ENGLUND @fitmamarealfood visit website
A great go-to salad for busy weeknights, this Cucumber Peanut Salad
is loaded with crispy crunchiness thanks to fresh Mini Cucumbers.
LET’S GET COOKING!
Easy lunches and dinners aren’t always the It’s the kind of salad you might find in the
most elegant. They’re quick and do the trick – restaurant at a luxurious spa retreat, except you
but, all too often, they also leave a lot to be can enjoy it every day! It’s pretty incredible Add to that the smooth homemade peanut
desired in the flavor department. Once in a how just a few simple ingredients can combine dressing and seasoned jumbo shrimp and
while, the perfect recipe comes along that’s so perfectly in a dish that tastes this exquisite you’re ready to sit back and enjoy a truly
flavorful, healthy, and incredibly simple to and looks this chic! elegant salad.
prepare.
The delicate flavor of Mini Cucumbers, Most importantly, you can achieve that
This Cucumber Peanut Salad from Heather combined with creamy avocado and fresh elegance in only three steps!
Englund at Fit Mama Real Food is everything herbs, will help you feel completely refreshed
you need on a busy day to indulge yourself whether you’re on your lunch break or
while enjoying a healthy, invigorating meal. enjoying dinner after a long day. KEEP READING!
24TOMATO
CHICKEN
SCAMPI
20 min 4 easy
MEGAN HUTSON @mamaofwholelittles
You’ll easily get hooked on the incredible flavors this Tomato Chicken
Scampi, featuring delicious Juno® Bites Red Grape Tomatoes.
READY, SET, SCAMPI!
LUNCHTIME
LEFTOVERS
Make extra – lots! –
so everyone in the
family can enjoy
tomorrow for lunch.
25This spring,
EVERYTHING’S
A LITTLE
SWEETER
IN GEORGIA
After over three seasons in the heart of Georgia, Pure Flavor®
has shown that the fresh produce brand continues to grow
its strong presence across the Southeast.
LOOK FOR GEORGIA GROWN ON THE LABEL
Product packaging, labels and PLUs designed
WHAT’S
GROWING IN
GEORGIA?
specifically for the Georgia Grown program.
JUNO® BITES
GRAPE TOMATOES
Grab a handful to experience a new kind
of healthy snack. These small bursts of
candy-like sweetness are the natural
TOMATOES ON-THE-VINE boost your family needs throughout the
Nurtured on the vine for fresh flavors that day. As a lunchtime pick-me-up or after
continue to flourish from farm to kitchen, school snack, Juno® Bites offer a pop of
our award-winning Tomatoes on-the-Vine juicy flavor that can’t be beat.
make for the perfect companion in a fresh
garden salad or grilled cheese sandwich.
26“Georgians are very passionate about the
products grown in their great state,” he
added, “so we’re thankful that the local
community has embraced us. We’re glad
Pure Flavor’s® growth in the southern to be able to offer a great selection of
United States is matched by a sharp healthy local Georgia Grown tomatoes &
rise in consumers seeking out locally cucumbers year-round.”
grown products, one of the biggest
trends to emerge in the past year. By Pure Flavor® investing in a high-tech
greenhouse operation in the state, it
Data from the IRI Fresh Center for not only satisfied the need for more
Excellence shows that product origin for fresh, locally grown produce in the
claims for domestically produced food winter months but has also reduced food
increased in dollar sales growth by as miles, something that wasn’t a possibility
much as 17% in 2020. before in Georgia.
Chris Veillon, Chief Marketing Officer at “Georgia has an incredibly rich agriculture
Since breaking ground in Peach County Pure Flavor®, says this trend underscores heritage,” said Veillon. “We are the next
with their state-of-the-art greenhouse, the strong consumer demand for locally generation of vegetables growers and
the grower has continued to expand grown produce – and Pure Flavor® we’re proud to be able to bring fresh
its Georgia Grown product offering and is in a position to meet that demand greenhouse grown vegetables to over
develop strong distribution channels with their Georgia Grown products 80 million people in the southeast in less
across the region. throughout the southeast. than 24 hours.”
READ THE REST
REDROYALS™
CHERRY TOMATOES
Bursting with rich, supremely sweet
flavor, RedRoyals™ complement any LONG ENGLISH
CLOUD 9® BITE-SIZED eating occasion from a bite-sized snack CUCUMBERS
FRUITY TOMATOES to an appetizer or as an ingredient in a Mild, but not meek, our seedless Long
The bite-sized blast of fruity flavor of the main dish. Slice them up or roast them, English Cucumbers add crisp, fresh fla-
award-winning Cloud 9® tomato makes their unmistakable flavor elevates both vor to your day. Slice them up as a light
life’s sweetest moments even sweeter. sweet and savory dishes. sandwich topping, or dice in a classic
Hand-picked by our family of growers, Mediterranean salad. Not only do they
only the finest fruit are selected to taste great – they hydrate to keep you
meet the quality your family deserves. feeling great all day.
27THAT
SWEET
GEORGIA
Flavor
These tasty recipes are inspired by the
rich culinary and agricultural heritage of
Georgia. Try them yourself today!
SAVORY
CUCUMBER
AND PEACH
SALAD
15 min 6 easy
SEE THIS RECIPE
28TOV &
PEACH
CAPRESE
SALAD
20 min 6 easy
SEE THIS RECIPE
GEORGIA
40 min 6 medium
GOLD BBQ
CHICKEN
SEE THIS RECIPE
29EXPLORE
THE FRESH ™
FROM WITHIN
WITH PURE FLAVOR® ORGANIC PRODUCE
EXPORE ORGANICS
FAMILY FIRST. From seed to harvest, our family of growers control everything
from temperature and humidity to the nutritional profile of
ALWAYS. each plant. It’s the next generation of sustainability.
30Our lineup of greenhouse grown
Healthy organic vegetables contains vitamins
and minerals you need to lead the
ORGANICS
happy, healthy life you want. We polled
hundreds of people across the United-
States to find out why they eat organic
greenhouse grown produce.
80%
ORGANIC buy organic produce
TOMATOES
every month
76%
say buying organic shows
they take care of their body
ORGANIC
CUCUMBERS 75%
agree that eating organic
produce is a healthy lifestyle choice
74%
ORGANIC
PEPPERS enjoy snacking on organic
produce every month
31
Source: Pure Flavor® Organics Questionnaire Results, Fall 2020ORGANIC TRY VIETNAMESE
To make this dish vegan,
VERMICELLI simply substitute soy sauce
instead of fish sauce.
SALAD
30 min 4 easy
A refreshing meatless main inspired by Vietnamese cuisine and full of rich flavor. SAVOR THE FLAVOR
GRILL IT UP NOW
GRILLED
CAULIFLOWER
STEAKS
LUNCHTIME LEFTOVERS 25 min 4-6 easy
To boost the flavor of cauliflower,
soak the full head of cauliflower in Create a gourmet vegan grilling experience with meaty
a 5% brine overnight in the fridge cauliflower steaks topped with rich and juicy Organic
using 2 tbsp. salt to 2.5 cups water. Juno® Bites Red Grape Tomatoes.
32FRESH
VEGGIE
BARLEY
BOWL
45 min 4-6 easy NO SUBSTITUTIONS NEEDED
This flavorful recipe is 100%
organic and vegan.
A savory and satisfying barley soup that is
topped off with bright and colorful Sangria®
Organic Medley Tomatoes.
EAT ORGANIC TONIGHT
ROASTED SIMPLY ORGANIC
Roast everything all
SWEET in one pan for quick &
easy cleanup.
PEPPER AND
ORANGE
SALAD
30 min 4 easy
This gorgeous organic salad is everything you need this Spring. Sweet
oranges and Organic Aurora Bites Mini Sweet Peppers combine with
ENJOY THIS RECIPE roasted carrots and pistachios for pure deliciousness.
33Pure Hothouse Foods Inc. | PO Box 607 | Leamington, ON | N8H 3X4 | PURE-FLAVOR.COM
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