STAY HOME STAY BEAUTIFUL - WITH BURDA
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STAY HOME
STAY BEAUTIFUL
WITH BURDA
a Burda company
MORE CONSUMPTION THAN EVER..
BENEFIT FROM IT
IN TIMES OF SOCIAL DISTANCING,
CLOSED RESTAURANTS, CANCELED
CONCERTS AND FOOTBALL GAMES THE
NEED FOR INFORMATION AND
ENTERTAINMENT IS HUGE.
2 BCN Burda Community Network GmbH a Burda company
WITH
26.49 MIO READERS PER MONTH
PRODUCTION AND DISTRIBUTION ARE ENSURED
✓ First sales figures of brand magazines are increasing
✓ Media usage of magazines are increasing and delivery capacity is guaranteed
✓ 95 % of the press retail may continue to open stores
✓ There are permits for extending the opening hours for grocery retail
INCREASING DEMAND
✓ Significant frequency intensification in grocery retail (60% turnover share Grosso of HBM brands)
✓ Increased demand for weekly magazines (e.g. BUNTE, FOCUS-MONEY)
✓ Increased sales of food magazines and children magazines (BOE-Magazine)
✓ In total a largely stable sales development
✓ Subscriptions of Burda magazines are increasing
✓ Positive Grosso news also for fashion magazines (e.g. Bazaar)
*The regulation of the federal government to combat the Corona pandemic applies since 18 March (closures of public locations, retail stores etc.). In addition to grocery stores and
petrol stations there is an exemption for kiosks, press retailers etc. that are also allowed to remain open for the basic care of the population.
3 BCN Burda Community Network GmbH Source: b4p 2019 II a Burda company
CROSS MEDIA NETWORKED
42.93 MIO UNIQUE USER PER MONTH AND EVEN MORE
MOBILE TV
INFLUENCER
SOCIAL MEDIA
EVENTS
DESKTOP
Source: HMB total, incl Burda Forward und Partner, AGOF digital facts, Ø Month (within the last 3 months (October - December 2019)
4 BCN Burda Community Network GmbH a Burda company
STATEMENTS OF OUR EDITORS IN CHIEF
BUNTE We have the responsibility to give people a bit of normality, something they can hold on to as
well as to find courage and confidence. Media like Bunte are of high social importance nowadays. Life is not
black or in colors of the Coronavirus but still colorful
InStyle our direct digital exchange with our readers we know that even now, in this
difficult time, they would like to receive the usual online content and magazine content like before.
We explicit placed a post to this topic (fashion in times of Corona) on our Instagram profile.
With more than 5k likes this post is one of the most liked posts in our profile (229k followers).
Everything about online shopping, curating the wardrobe, home spa tips was and is in InStyle topics
we are focusing on. In this way our target group receives content from us that fits into current
events without dealing with it again.
ELLE/ELLE DECORATION The exceptional situation gives people time. And we give them
a time out of this extraordinary situation. With ELLE and ELLE DECORATION we take
our readers to a wonderful inspired dream world. Exactly what everbody is yearning for.
5 BCN Burda Community Network GmbH a Burda company
KEEP IN CONTACT WITH YOUR
CUSTOMERS - EVEN NOW
6 BCN Burda Community Network GmbH a Burda company
STAY HOME
STAY BEAUTIFUL
Individuelles
The readers use our brands as inspiration source of their Themen-Bild
trust more than ever. Especially when work, leisure and
organization of life take place in front of the same backdrop
is this the time for Beauty Spa.
With recommendations from our brands for a DIY-Facial, the
right foot care for home or other tips for a perfect relaxing
bath.
Self isolation is time to take care of yourself.
7 BCN Burda Community Network GmbH a Burda company
STAY HOME STAY IN STYLE
STAY TOGETHER
OUR STRONG BRANDS SUPPORT YOUR SALE WITH OPTIMIZED
E-COMMERCE
✓ Curation of products via editorial department
✓ In this way we ensure a high level of credibility as well as a positive brand transfer!
✓ We provide guarantees!
✓ Through our ecosystems of e-commerce we offer you an additional sales channel e.g.
✓ Not available online shops
✓ Sell-off inventories
✓ We are fast as well as flexible and can go live within 5 days!1
WE RECEIVE AN INCREASING DEMAND
✓ And realised a turnover of around 6 mio in 2019
✓ By constantly optimizing our ecosystems we achieve a turnover increase of 50 % (2018 vs. 2019)
8 BCN Burda Community Network GmbH a Burda company
1 Total material of the customer must be available when booking
STAY HOME STAY IN STYLE
BRANDS WHICH TRUST US
9 BCN Burda Community Network GmbH a Burda company
STAY HOME STAY IN STYLE | INSPIRING SALES PLATFORMS
CREDIBLE ENVIRONMENTS AND SOCIAL REACH FOR YOUR BRAND MESSAGE
ONLINE ONLINE
Why e-commerce with us! Why e-commerce with us!
New useful contact expansion instead of The right targeting in the beauty environment with
customers: umpteenth contact via reatargeting purchase intention for a Sales Uplift.
Performance: Tests show 40% Uplift on sales Well-known product integration via affiliate links and
performance shopping widgets.
Affinity: The campaign runs in a 100% Add-on moduls ensure an independent brand
shopping and lifestyle presence!
environment
✓ Redaktionslieblinge
Credibility: By recommendation of a trusted ✓ Instagram Ad
brand + relevant storyteling
Social Instagram Ads Stand Alone Newsletter
High credibility with guaranteed reach on Communicate via our newsletter with more
impressions and Co-Branding with a trusted brand than 290k subscribers
A target group that has actively registered
Higher engagement rate and higher dwell time due to for advertising lifestyle information!
home isolation!1
We create a suitable subject line for a best
possible performance!.
!
1Nielsen:
Consumption of social media content increased by 60 % 60% Source
Agency Obviously: instagram usage as well as interaction are increasing enormously | Source
10 BCN Burda Community Network GmbH a Burda companySTAY HOME STAY IN STYLE
WE ARE A POWERFUL PARTNER | PRICING | PERFORMANCE
VALUES
E-COMMERCE ADVERTORIAL
1 2 2
Ad format: targeted Ad Ad format: Advertorial incl. shopping Ad format: Redaktionslieblinge
Period: 4 weeks widget Curation & selection by fashion
Performance: 1 Product 30.000 impressions Period: 4 weeks editor of Bunte.de
values: 3 Products 45.000 impressions Performance 400.000 teaser AIs Costs: up to 6 pieces possible
values: 100.000 social media impressions 2.000 3
5-8 Products 66.000 impressions
10 Products 124.000 impressions 5.000 views of the article Ad format: instagram ad
Media costs: 7.800 net/net1 + CPO Media costs: 22.800 gross2 Performance
Creation: 1.500 net/net3 values: 150.000 impressions
Creation: 2.000 net/net3
INSTAGRAM ADS STAND ALONE NEWSLETTER
34 4
5 6
Ad format: Sponsored post Brand: ELLE
• Photo or video ad - 1 posting Subscription / Costs: 58 tsd / 2.030 4 + 1.000 1
within the News Feeds Brand: InStyle
• 1 story ad as photo or video Subscription / Costs: 37 tsd / 1.260 4 + 1.000 1
Period: 1 week Brands : Freundin
Performance Subscription / Costs: 105 tsd / 5.000 4 + 350 1
values: 200.000 Impressions Brand: Bunte
Media costs: 2.400 4
Subscription / Costs: 97 tsd / 6.900 4 + 350 1
Creation: 500 net/net3
11 BCN Burda Community Network GmbH 1Attention:Performance Offer is not eligible for agency discount or rebate 2 agency discount and rebate eligible 3 Creation- / technical a Burda company
Costs / Production Costs are not discountable 4 agency discount eligible| Newsletter: 14 days lead time; BCN internal data 02/2020STAY HOME
STAY BEAUTIFUL
Individuelles
STAY@HOME powered by BUNTE & freundin Themen-Bild
We create a cross media concept with recognition value
through a specially made logo and create content with
recommendatory character as well as added value for our
readers.
12 BCN Burda Community Network GmbH a Burda companySTAY HOME - STAY BEAUTIFUL
POWERED BY BUNTE & FREUNDIN
PRINT ONLINE
Co-branded Print Advertorial Co-Branded Online Advertorial
Exclusive offer for all sprinter: For all new bookings in the Currently we are spending more time at home than ever and
magazines of April and May, the gross price of a ½ page are thinking about how we can make it as beautiful as
applies for a 1/1 ad (discount advantage of 33%).1 possible for ourselves.
Just take some time for wellness in your own home and
Logo can be integrated in a image motif or within an spend it on beauty and body care.
advertorial.
Example
freundin.de /
bunte.de
1 Offersare exclusively possible for additional bookings. Rebookings Text production is the responsibility of the customer / is
are not permitted. Prices are discount-forming and discountable compiled by Content Creation for an additional charge.
as well as AE-eligible. E-commerce advertorial also possible with cooperation logo
ONLINE ONLINE
(Mini) Native Artikel Stand Alone Newsletter
We are offering you a co-branded standalone newsletter
Finally, time for yourself again - so many things come to that brings your products even closer to the target group.
mind that you have wanted to do for a long time. In the Use our newsletter to address the potential of more than
context of a co-branded native article, we start right here 200.000 subscribers!
and give our readers suggestions on how they can spend
their free time for themselves now. This includes, for A target group that has actively registered for advertising.
example, devoting themeselves to hair / foot care or DIY lifestyle information!
facial. We put your product in the foreground and show We create a suitable subject line for the best possible
which added value it offers our users. performance!
13 BCN Burda Community Network GmbH a Burda companySTAY HOME STAY BEAUTIFUL
WE ARE A POWERFUL PARTNER | PRICING | PERFORMANCE
VALUES
PRINT CO-BRANDED ADVERTORIAL
1 2 2
Ad form: 1/1 page Ad form: Co-branded Online Advertorial Ad form: Co-branded Online Advertorial
On sale date: freundin #11/20 / Bunte 17/20 Period: 4 weeks Period: 4 weeks
Sold Performance Performance 1.5 Mio. Teaser Ais
circulation: freundin 219.314 copies* Value: 300.000 Teaser AIs Value: 5.000 guaranteed views
Bunte 404.209 copies* Promo Teaser Promo Teaser
Mediawert: freundin 28.600 gross instead of Integration in the red. Newsletter Integration in the red. Newsletter
42.400 gross** fixed advertising material fixed place advertising material
Bunte 27.200 gross instead of Final reporting Final reporting
40.600 gross** Media value: 13.500 gross1 Media value: 33.750 gross1
Creation: 2.200 net/net2 (optional) Set up: 1.100 net/net2 Set up: 800 net/net2
* IVW IV/2019 |**Offer applies for line-extension
BUNTE Gesundheit #3/2020 with AS on 8th March 2020, for
discounts and offers as well as for AE
(MINI-) NATIVE ARTIKEL STAND ALONE NEWSLETTER
34 3 4
6
5
Ad form: Min native article Ad form: Native article Brand : Freundin
Period: 2 weeks Period: 2 Wochen Abo / Costs: 105 Tsd. / 5.000 3 plus
Performance Performance 350 2
Value: 8.000 guaranteed views Value: 20.000 guaranteed views
Facebook Push + sponsored Post Facebook Push Brand: Bunte
Integration in the red. Newsletter Integration in the red. Newsletter Abo / Costs: 97 Tsd. / 6.900 3 plus
fixed place advertising material fixed placed advertising material 350 2
Final reporting Final reporting
Media value: 9.000 net1 Media value: 16.000 net1
14 BCN Burda Community Network GmbH Creation: 3.000 net/net2 Creation: 3.500 net/net2 a Burda company
1 AE-eliglble, discountable 2 Creation costs/technical costs/production costs neither discountable nor AE-compatible 3 | Newsletter: 14 days lead time; BCN internal data 02/2020STAY HOME STAY BEAUTIFUL
REACHABLE EDITIONS
Title Advertising Format On sale Advertising
date Deadline
extended Deadline for
Freundin #11/20 Ad (only 1/1 possible) Advertorial not possible anymore 29.04.2020
image motif: 06.04.
Freundin #12/20 Ad /Advertorial not possible anymore 13.05.2020 for image motif: 09.04.
for image motif: 15.04.
Freundin #13/20 Ad /Advertorial 27.05.2020 for advertorial: 01.04.
Ad /Advertorial not possible anymore extended Deadline for
Bunte #17/20 16.04.2020
image motif: 06.04.
Bunte #18/20 Ad /Advertorial not possible anymore extended Deadline for
23.04.2020
image motif: 09.04.
Bunte #19/20 Ad /Advertorial extended Deadline for
29.04.2020
image motif: 16.04.
Bunte #20/20 Ad /Advertorial extended Deadline for
07.05.2020
image motif: 27.04.
Bunte #21/20 Ad /Advertorial extended Deadline for
14.05.2020
image motif: 04.05.
Bunte #22/20 Ad /Advertorial extended Deadline S for
20.05.2020
image motif: 11.05.
Bunte #23/20 Ad /Advertorial extended Deadline for
28.05.2020
image motif: 18.05.
15 BCN Burda Community Network GmbH a Burda company
* For an advertorial of Bunte applies a lead time of at least 5-7 days. Longer lead times for individually designed advertorials possible. Advertising Deadline = Material DeadlineSTAY HOME
STAY BEAUTIFUL
Individuelles
My -Challenge Themen-Bild
Under the headline "#stayhomeandbeautiful - the self-care
highlights for the home" we are calling for the Challenge.
Consumer- & Micro-Influencer show their very personal
Home-Spa area and share their special beauty moments. For
this they receive a specially created incentive from the
customer (e.g. beauty package).
in Kooperation mit
16 BCN Burda Community Network GmbH a Burda company#STAYHOMEANDBEAUTIFUL THE SELF-CARE HIGHTLIGHTS FOR THE HOME
WITH BRANDS YOU LOVE AND BUNTE | BUNTE.DE
SOCIAL MEDIA ONLINE
Up to 999 Consumer- & Micro-Influencer receive the Call and review on bunte.de within the stay home stay
product/beauty package for testing, show their personal beautiful channel. Prominent integration and promotion of
beauty moment and recommend it to others. Call, action, the campaign via display as well as illustration via
follow-up report & handling included. articles/advertorials possible.
Ad form: Social Challenge Ad form: Branded Hub S
Period: 4 weeks Period: 6 weeks
Reach: 2,35 Mio. contacts1 Reach: guaranteed 40.000 Visits
Costs: 18.060 2 Costs: 36.380 gross
Productions: plus shipping costs Production: 3.500
2Gross reach (with BUNTE as a Brandpartner; 3 Price valid for one implementation in Q1/Q2 2020; n/n . Price
includes 15% Special-discount and 15% agency commission
Can also be implemented with other Burda brands
ADDRESSABLE TV PRINT
Ad form: 1/1-page Advertorial
Ad form: Switch In XXL Period: on sale date 28.05
Perios: 4 weeks Paid
Reach: 500.000 AI Circulation: 404.209 Ex.1
Costs: 42.500 gross Reach: 3,37 Mio.2
Creation: 1.850 Costs: 40.600 gross
Creation: plus 2.200
Extension of the promotion to Pro7Sat1 with a co- Call and/or follow-up report in BUNTE, prominently placed
branded TV cut-in, played out as a digital ad. Various on a 1/1 with co-branded sign.
targeting and interaction possibilities via Smart TV
possible. Affordably into TV without spot!
17 BCN Burda Community Network GmbH a Burda company
Can also be implemented with other Burda brands
¹IVW IV/2019, ²MA 2020 I TotalSTAY HOME
STAY WELL
Individuelles
WE CARE FOR YOU Themen-Bild
In times like these, where hygiene is very important, we offer
you an extraordinary AdSpecial.
We care for you are not just words but a message that is
directly noticeable and above all applicable to our readers.
Be with us now first mover for caring.
18 BCN Burda Community Network GmbH a Burda companySTAY HOME WE CARE FOR YOU
AD SPECIAL SOAP PAPER
USP
✓ First Mover: this AdSpecial has never been implemented before!
✓ High quality: Production of the soap strips are to 100% natural and pure coconut oil; free of animal fat,
sulfate and parabens, environmentally friendly and easy biodegredable.
✓ Hands hygiene at any time and any place where water is available.
✓ One envelope contains 10 strips of soap (size 85x55mm); a strip of soap is enough for 1 hand wash.
✓ Personalization and individual printability are possible on the front and back of the envelope (mimimum
print run: 5000 envelopes)
✓ Optional: Cover consisting of recylced paper or cardboard.
✓ Recommendation: Foil packaging of the individual soap strips to ensure 100% protection against moisture.
19 BCN Burda Community Network GmbH a Burda companySTAY HOME WE CARE FOR YOU
AD SPECIAL SOAP PAPER
MECHANICS
✓ The soap paper dissolves on contact with cold or warm water (the instructions for use on the inside of the
envelope can be printed upon request ).
✓ The soap has a stable lather; cleans gently and leaves a supple skin feeling after rinsing.
✓ The soap is well tolerated by all skin types and provides sensitive and demanding skin with extra care.
✓ The following standard scents are available without extra charge: blue lily, cologne, grape, green apple,
green orchid, jasmine, lavender, lemon, orange, peach, pineapple, rose, saffron, sandalwood, strawberry,
Indian basil, turmeric.
20 BCN Burda Community Network GmbH a Burda company
1 Bei Buchung muss das gesamte Material von Seiten des Kunden vorliegenIn consultation
with the
publisher
STAY HOME WE CARE FOR YOU
WE ARE A POWERFUL PARTNER | PRICING
1 2
Ad form: Printed subscription cover sheet Ad form: Printed shipping envelope with
with soap paper as an accessories kit soap paper as an accessories kit
Print run: National subscription only Print run: National subscription only
70.000 copies* 42.832 copies*
Media costs: 41.250 1 (fixed price)
Media costs: 28.300 net1 (fixed price)
Production 38.996 2 Production 32.807 net/net1
costs: costs:
Total costs: 67.296 net Total costs: 74.057 net
* Publishing forecast
* Publishing forecast
4
Implementation
example of a printed
subscription cover
sheet
Implementation example
of a shipping envelope +
accessory kit
1not eligible for discounts but eligible for Agency commission 2 production costs are not eligible for discounts or Agency Commision
21 BCN Burda Community Network GmbH a Burda company
Due to the thickness of the envelope, it is not possible to place the ad special in the inside of the magazine, e.g. as an insert on a carrier ad. Upon request other titles / costs.In consultation
with the
publisher
STAY HOME WE CARE FOR YOU
WE ARE A POWERFUL PARTNER | PRICING
14
3 4
2 National print
run without
reading
Ad form: Loose insert up to 20g with soap Ad form : Loose insert up to 20g with soap circle/Board
paper as an accessories kit paper as an accessories kit
Print run: National Print run without reading Print run: National print run without reading
circle/ board 167.518 copies* circle/Board 93.079 copies*
National subscription National subscription
70.000 Ex.* 25.900 Ex.*
Media costs: Circulation excl. subscription Media costs : Circulation excl. Subscription
21.442 gross/CPM 1281 27.365 gross/CPM 2941
Subscription 12.530 gross /CPM 1791 Subscription 9.868 gross /CPM 3811
Production 141.096 2 Production 80.985 2
costs: costs:
Total costs: 175.068 gross Total costs: 118.218 gross
* Publisher forecast * Publisher forecast Print run
national
subscription
Ad form : Loose insert up to 20g with soap paper Ad form : Loose insert up to 20g with soap
as an accessoires kit paper as an accessoires kit
Print run: National subscirption only Print run: National subscription only
70.000 Ex.* 25.900 Ex.*
Implementation
Media costs : 33.500 net (fixed price)3 example of an
Media costs : 39.700 net (fixed price)3
accessories kit on title
Production 40.895 2 2
Production 21.949
costs: costs:
Total costs: 74.395 net Total costs: 61.649 net
* Publisher forecast * Publisher forecast
22 BCN Burda Community Network GmbH 1 eligible for discounts but eligible for Agency commission2 production costs are not eligible for discounts or Agency commission 3 only agency commission eligible| a Burda company
Please note the production time of 6 weeks for the the soap paper
Due to the thickness of the envelope, it is not possible to place the AdSpecial in the inside of the magazine, e.g. as an insert on a carrier ad. Other titles / costs on requestSTAY HOME
STAY BEAUTIFUL
Individuelles
TOPICS
Themen-Bild
23 BCN Burda Community Network GmbH a Burda companyOVERVIEW OF TOPICS
WELLBEING @ HOME
Title Content On Sale Print / Digital
Date
Esquire.de Beauty from now on Digital
Focus Wellness at home tbd Print
Frau im Trend Fixed living category weekly every HF Print
As of 17/20 one additional double page of advices. Left side:
topics such as tidying up, cleaning, gardening in the tightest
of spaces etc. as well as important tips for corona-afflicted
Freizeit Revue weekly Print
people. Right: Entire page with entertainment weekly one
big topic including tips for TV / media libraries and
streaming.
Freundin Home Office; Comfort Reading 15.04.2020 Print
Live more in the now 20 small things with a big impact,
Freundin 13.05.2020 Print
pedicure guide
"Why we can't sleep"- what women in the middle of life
Freundin 27.05.2020 Print
concerns nowadays"
24 BCN Burda Community Network GmbH a Burda companyEDITORIAL CALENDAR
WELLBEING @ HOME
Titel Content On sale Print / Digital
Date
Freundin Shaping, waxing, epilation 24.06.2020 Print
Harper's
Beauty from now on Digital/Print
BAZAAR.de
InStyle tbd Print + Digital
Lisa The grand cleaning plan for apartment, body & soul 30.04.2020 Print
Lisa Wohnen und
Wellness for at home: coconut 10.06.2020 Print
Dekorieren
my life Stress/relaxation in times of Corona 02.05.2020 Print
mylife balance channel:Topics will be complemented step by
already online with
mylife.de step/ and extended to time management, mediation, Digital
ongoing adaption
establishment,nerves, calming etc.
25 BCN Burda Community Network GmbH a Burda companyAPPENDIX
Individuelles
Themen-Bild
26 BCN Burda Community Network GmbH a Burda companySTAY HOME STAY IN STYLE
GOOD TO KNOW
BURDA STYLE
✓ Price of the products has to be competitive
✓ Customer specified product category but product selection takes place through editors
✓ Products should not cheaper than 30
✓ We recommend for expensive products a discount or an attractive offer for the consumer in order to
generate spontaneous purchases
BUNTE.DE
✓ In order to guarantee a maximum sale, an exclusive price discount has to exist on BUNTE.de
✓ In best-case there are top seller/high run rate from the respective customer collection
✓ Free shipping
✓ Indivative value at least 20% discount
27 BCN Burda Community Network GmbH a Burda companyWHY E-COMMERCE ADVERTORIAL WITH US
New customers Affinity
Useful contact expansion The campaign runs in a
instead of umpteenth 100% shopping and lifestyle
contact via retargeting Classic
Display Model
Classic
Performance Model
ELLE
E-Commerce
environment
Advertorial
.
Story
+
ELLE Environment
Performance Credibility
Tests show 40% Uplift on By recommendation of a
sales performance trusted brand.
28 BCN Burda Community Network GmbH a Burda companyDELIVERABLES
CUSTOMER DELIVERABLES:
• For direct to shop:
Product images (600 x 600 jpg), product name, links to the detailed product page of the products, product price,
briefing for the products (descpription, UPS etc.), Integration of the Facebook pixel
• For affiliate:
Products have to be available as well as up-to-date on Tracdelight or amazon; Integration of Facebook pixel
• Via tipser:
Registration as retailer on tipser (all information on the internet at www.tipser.com/instyle); products have to be
uploaded on tipser
• For all set ups: Mood images for the campaign products
PUBLISHER DELIVERABLES:
• Creation of content with products; Campaign management
• Reporting of product impressions
29 BCN Burda Community Network GmbH a Burda companyINTEGRATION FACEBOOK PIXEL
Why do we need a Facebook pixel?
The results of our performance campaign on Facebook or Instagram can only be measured correctly with a working
conversion tracking. The Facebook pixel is the basis for a successful campaign set up and enables us to optimize the
delivery of the ads for the conversions and is not just for clicks.
1. Opportunity: You share your Facebook pixel of the duration of the campaign with us
Sharing the pixel and the revocation after the campaign period is explained in detail (in English) on:
https://www.facebook.com/business/help/325556018234068
Our Partner ID is: 2152629774970388
2. Opportunity: You integrate our Facebook pixel for the campaign duration in your Checkout
Instructions for integrating the Facebook pixel on your
website: https://www.facebook.com/business/help/952192354843755
Our InStyle facebook pixel has the following ID: 213097906178690
30 BCN Burda Community Network GmbH a Burda companyE-COMMERCE | FASHION MEETS CONTENT
DELIVERABLES
CUSTOMER DELIVERABLES PUBLISHER DELIVERABLES
• For affiliate: • Creation of the advertorial
Products have to be available as well as up-to-date on Tracdelight or
• Campaign management
Amazon. Alternatively the items must be listed in the customer shop.
• Final reporting
• Delivery of press and image material
•
bcn.campaigning@adtechfactory.com.
31 BCN Burda Community Network GmbH a Burda companyDELIVERABLES
CUSTOMER DELIVERABLES : PUBLISHER DELIVERABLES:
• Content for the article / video and possibly background • Creation of the articles/videos in coordination with
information the customer but subject to the editorial authority of
publishers
• Logo as a pure SVG file
(as little white space as possible) • Creation of Teaser Ads
We recommend the following advertising media for the respective
end device:
• For desktop:
Billboard (800x250 or 970x250; max 200 KB), Halfpage Ad
(300x600; max 200 KB)
• For mobile:
MCA 2:1 (320x150; max. 80 KB) AND/OR
Medium Rectangle (300x250; max 200 KB) in the article. When
MCA and Medium Rectangle are delivered, only one advertising
media slot is used and only one of the two formats is delivered
alternately.
32 BCN Burda Community Network GmbH a Burda companyDELIVERY CONDITIONS 1/2
Delivery of advertisment material
Delivery of the basic media advertising material or redirects has to take place at least 3 working days and for special advertising forms at
least 5 working days before the campaign starts.
.
The delivery takes place exclusively to the following e-mail adress bcn.campaigning@burda.com
Desired details in the e-mail:
· name of the customer
· name of the campaign
· booking period
· booked website and placement
· advertisement formats
· contact person for inquiries
Please send 3rd party redirects as a separate file in the attachment (text or Excel file). All redirects must be SSL-capable.
Third-party tracking and view-time measurements are permitted but must also be SSL-capable. Only image tracking pixels are allowed,
no JS pixels.
FILE FORMATS
· HTML5 advertising material can only be delivered as a redirect! Fallbacks as JPG, GIF or PNG files are also required.
· Redirects
· JPG/GIF/PNG
· All MEW advertising materials can be delivered in double resolution for an improved display on retina displays. Example:
A Medium Rectangle 600x500 is displayed in the delivery on 300x250 (note the weight limits of the advertising material!).
33 BCN Burda Community Network GmbH a Burda companyDELIVERY CONDITIONS 2/2
HTML5
BCN only accepts HTML5 advertising material as redirect. The physical delivery is currently excluded.
The file weight for HTML5 advertising media must not exceed 200 KB, neither for standard nor for special advertising formats. BCN does not recommend
using an HTML5 converter. The creative agency has to test the advertising material on all common browsers. The creator of the advertising material is
responsible for browser compatibility.
BCN asks for attention of the BVDW and IAB guidelines on delivery of HTML5 advertising material:
https://www.bvdw.org/presseserver/HTML5_Richtlinie/bvdw_ovk_html5%20richtlinie_final_20150720.pdf
BCN only checks the browser compatibility on a random basis.
Redirects as script tags are allowed. With script tags, there is a greater risk of collisions with the page than with iFrame tags. This is
particularly the case of
improper or negligent implementation of HTML5 advertising material codes. Through technical measures such as namespaces, prefixes or
encapsulation by iFrame collisions are avoidable. There BCN reserves the right to insist on the delivery of redirects as iFrame tags in
individual cases.
Each image may be max 800KB heavy. For each image a link URL is required.
34 BCN Burda Community Network GmbH a Burda companyDELIVERABLES CO-BRANDED ONLINE ADVERTORIAL
CUSTOMERS DELIVERABLES: PUBLISHER DELIVERABLES:
• Press material for the article and desired • Creation of Advertorials based on the press materials
background information 7 days before go live
• Creation of the editorial newsletter
• Framing Ads: Billboard (800x250 or 970x250)
or Superbanner (728x90), Halfpage Ad
(300x600) and /or Medium Rectangle in
desktop article MCA 2:1 (320x150) or Medium
Rectangle (300x250) in a mobile atricle;
Promo teaser: corresponds to the formats of
the Medium Rectangle
• Delivery of the advertising material 3 working
days before go live
35 BCN Burda Community Network GmbH a Burda companyDELIVERABLES NATIVE ARTICLE
CUSTOMERS DELIVERABLES: PUBLISHER DELIVERABLES:
• Press material for the article and desired background • Creation of native articles
information 14 days before go live
• Creation of the editorial newsletter or Facebook post
• Billboard (800x250 or 970x250) or Wallpaper
(728x90+160x600 or Superbanner (728x90) Halfpage
Ad (300x600) or Skyscraper (160x600) and/or
Medium Rectangle in desktop article MCA 2:1
(320x150) or Medium Rectangle (300x250) in a mobile
atricle;
Promo teaser: corresponds to the formats of the
Medium Rectangle
• Delivery of the advertising material 3 working days
before go live
36 BCN Burda Community Network GmbH a Burda companySEPERATION OF ADVERTISING AND EDITOR DEPARTMENT-
OUR PROMISE OF INDEPENDENCE
All publisher of Hubert Burda Media keep to their legal and ethical obligation to separate journalistic content between
advertising and to prevent an unfairly influence on the editorial part of your publication. If necessary paid publications
will be marked. We are defending the credibility of our journalistic products that are the value of our advertising
medium.
The following principles and reservations apply to all information and statements relating to this offer
▪ The design of the journalistic editorial part takes constantly place at the discretion of the concerned editorial
department
▪ The exchange of likely topics is intend to enable our advertising customer for proper planning of their advertising
measures but does not entail an obligation to create or publish certain content.
▪ The booking of paid advertising types does not have any influence on the content of journalistic articles for the
customer.
▪ Editorial mentions of products in reports are only made in the context of readers interest in information. They may
not exceed the surreptitious advertising limit and are not linked to a payment or advertising.
▪ Representations of examples in this offer are non-binding and are subject to the implementation of conditions
mentioned above.
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