The Great Victorian Bathing Trail* - VTIC

The Great Victorian Bathing Trail* - VTIC
The Great Victorian
                         Bathing Trail
 A blueprint for a Victorian hot springs and bathing tourism strategy

Written and compiled by Matt Sykes
Victorian Tourism Industry Council
Lynette Bergin Fellowship recipient 2018
(Experience Manager at Peninsula Hot Springs)
*Working title: Note dual-naming opportunity through collaboration with Koori Elders     project s
The Great Victorian Bathing Trail* - VTIC

           Executive Summary................................... 4
           Part 1: Situational Anaslysis.................... 8
                                                                           Victoria’s ecosystems                 Peninsula Hot Springs                  Guangdong Hot Springs
           Part 2: Benchmarks..................................32          Marine, aquatic and terrestrial       Especially Charles Davidson            Association

                                                                           Koori people of Victoria              Tourism Australia                      Transformational Travel
                                                                           Elders past, present and emerging     Especially John O’Sullivan             Council
           Part 3: Advisors...........................................70
                                                                           Family and friends                    Victorian hot springs                  Food Studio, Norway
                                                                                                                 community                              Especially Cecilie Dawes
           Part 4: 2030 Vision................................... 80       Lynette Bergin & her family           Metung Hot Springs, Nunduk Spa
                                                                                                                 Retreat, Gippsland Regional Aquatic
                                                                                                                                                        Design & Editing team
                                                                           Victorian Tourism                                                            Cat Martin, Tanya Whelan, Ally
                                                                                                                 Centre, Saltwater Springs, Peninsula
                                                                           Industry Council
           Part 5: Conclusion.....................................98                                             Hot Springs, 12 Apostles Hot Springs
                                                                           Especially Felicia Mariani
                                                                                                                 and Deep Blue Hot Springs

           Part 6: References................................... 102

           Part 7: Appendix...................................... 105

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The Great Victorian Bathing Trail* - VTIC
Executive Summary                                                                                                                   Definitions                               Definitions
          1. The Market: wellness                     2. The Opportunity: Victoria                 3. The Current Offering:
             tourism is a fast-rising                    has unrealised hot springs                   Peninsula Hot Springs &
             tourism trend                               tourism potential                            Deep Blue Hot Springs
              In 2017, the global wellness tourism       With subsurface geothermal                   Victoria currently has two estblished
              was valued at $US630billion and            water resources along its southern           hot springs destinations with a
              growing at 6.5%. Australia is well         coastline and a cool, temperate              combined annual visitation of more
              placed to develop a unique wellness        climate Victoria could gain a                than 533,000 bathers. There are
              brand based on its healthy aquatic,        competitive advantage as Australia's         also a wave of five developments at
              marine and terrestial environments.        hot springs tourism capital.                 construction or planning stage, from
                                                                                                      Metung Hot Springs in the east to 12
                                                                                                      Apostles Hot Springs in the west.

          4. Global Benchmarks:                       5. A Climate Emergency:                      6. 2030 Vision: A Great
             Iceland & the Nordic region                 shifting from the goal of                    Victorian Bathing Trail
              The research includes benchmarks           sustainability to triple-                    To create an iconic, world-class
              from hot springs and bathing tourism       bottom-line regeneration                     tourism trail linking hot springs and
              destinations in Iceland, Norway,                                                        bathing tourism destinations along
                                                         Businesses and governments are
              Denmark, Sweden, Finland, England,                                                      Victoria's southern coastline, from
                                                         facing increasing pressure from
              China and Japan. Bathing is a core                                                      Portland to Merrimbula, around
                                                         consumers and staff to show tangible
              pillar in each of these market's                                                        Nerm/Port Phillip Bay and even up
                                                         actions to improve their environmental
              brands.                                                                                 into the Yarra River.
                                                         and community impacts. Leaders at
                                                         the frontier are now looking to achieve
                                                         positive climate impacts.

          7. 2020 Recommedations:                     8. Industry toolkit: a headstart                                                                                                                                             Larapinta Trail,
             An Australian Wellness                      for enterpreneurs,                                                                                                                                                        Northern Territory,
             Tourism Strategy                            developers, designers and
              Tourism Australia could provide a          bathing geeks
              framework for state tourism bodies         In the Apppendix there is an extensive
              through the development of a national      list of bathing and wellness experience
              Wellness Tourism Strategy. Visit           resources based on industry best-                                                    Nature-Based Tourism                      Transformational                                Regenerative Tourism
              Victoria could then develop a Hot
              Springs & Bathing Tourism Strategy
                                                         practice. The idea is that if you were                                               Nature-based tourism is leisure travel    Tourism                                         ('Triple-Bottom-Line
                                                         looking to start your hot springs or                                                 undertaken largely or solely for the
              as part of a broader nature-based,         sauna project, this document would be                                                purpose of enjoying natural attractions
                                                                                                                                                                                        Transformational Travel (or TT) is              Surplus')
              wellness tourism plan.                                                                                                                                                    any travel experience that empowers             Regenerative tourism is travel that
                                                         a great headstart.                                                                   and engaging in a variety of nature-      people to make meaningful, lasting              actively regenerates the health of
                                                                                                                                              based activities – from scuba diving      changes in their lives. (Source:                degraded ecosystems, increases
                                                                                                                                              and bushwalking to simply going to the    Transformational Travel Council)                community wellbeing and promotes
                                                                                                                                              beach. (Source: Tourism Australia)
                                                                                                                                                                                                                                        regional financial growth through a
                                                                                                                                                                                        Sustainable Tourism                             nature-based economic model.
                                                                                                                                              Wellness Tourism
                                                                                                                                                                                        ('Less Harm')
                                                         Bathing numbers                                                                      Wellness tourism is travel associated
                                                                                                                                                                                        Tourism that takes full account of its
                                                                                                                                              with the pursuit of maintaining or
                                                      During my research I experienced                                                        enhancing one’s personal wellbeing.       current and future economic, social
                                                                                                                                              Primary and secondary (secondary –        and environmental impacts, addressing
                                                                                                                                              89% of trips, 86% of expenditures).       the needs of visitors, the industry, the
                 • 40 saunas & steam rooms                 • 6 ice pools                           • 2 mud baths                                                                        environment and host communities.
                                                                                                                                              (Source: Global Wellness Institute)
                                                                                                                                                                                        (Source: UN World Tourism
                 • 26 hot springs                          • 4 harbour baths                       • 1 river & 1 waterfall
                 • 9 beaches/seas                          • 3 lakes                               • 1 salt bath & 1 sand bath
                 • 8 forest baths                          • 2 sound baths

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The Great Victorian Bathing Trail* - VTIC


          About The Author:                           Research Methodology                        2018 Lynette Bergin                       Peninsula Hot Springs                     2008: 'Designing The                        2017: Searching North,
          Matt Sykes                                  Beginning in August 2018 and                Fellowship                                Voted the global winner in the Luxury     Sustainable Landscape'                      South, East & West
                                                      finishing in August 2019, my research                                                 Mineral Spring Spa category at the
          Since childhood I’ve loved bathing.                                                     In 2018 I was fortunate to receive the                                              In 2008, for my final studio of             By 2017 I had found hundreds of
                                                      methodology involved three phases:                                                    World Luxury Spa Awards for 2019,
          Growing up in the rolling hills of                                                      Victorian Tourism Industry Council’s                                                landscape architecture at Melbourne         ways that Indigenous knowledge can
                                                                                                                                            Peninsula Hot Springs is arguably
          West Gippsland I have bathed in               1. Situational analysis of                Lynette Bergin Fellowship. The                                                      University we were asked to investigate     inspire life. Land management through
                                                                                                                                            Australia’s leading wellness tourism
          cattle troughs, tannin-rich creeks               developments, existing and             award honours a spirited lady who                                                   a ‘sustainable technology’. Instead of      controlled burning still sticks out as
                                                                                                                                            destination. Founded in 2005
          and neighbour’s hot tubs. What I love            emerging                               was renowned for supporting young                                                   choosing bioremediation, permaculture       the most profound, a lesson that Bruce
                                                                                                                                            by brothers Charles and Richard
          most is the way bathing connects                                                        Victorian tourism professionals                                                     or water-sensitive urban design             Pascoe articulates brilliantly in his book
                                                        2. Desk-based analysis of Nordic                                                    Davidson, the facility has grown from
          you to beautiful aquatic and marine                                                     in their career development. My                                                     like my peers, I chose songlines. My        Dark Emu.
                                                           wellness tourism industry,                                                       a Bath House and Spa to include a
          ecosystems. It reminds you of the                                                       original research proposal was titled                                               interpretation is that in Aboriginal           Along the way I spent four years
                                                           especially Icelandic hot springs                                                 custom-designed Wellness Centre,
          timeless hydrology cycle that defines                                                   ‘Transformational Travel – Nordic                                                   culture songlines represent the paths of    in Tasmania, the heart of Australia’s
                                                                                                                                            Fire & Ice (sauna) Area and bathing
          our Blue Planet. I also walked a lot,         3. In-field research travel through       benchmarks for future Victorian                                                     spiritual ancestors. These epic creation    ecotourism industry. After completing
                                                                                                                                            Amphitheatre. With an annual visitation
          along creek lines, through gardens,              Australia, Japan, China, England       tourism’ but took on a life of its own.                                             stories are literally embedded in the       Certificates 3 & 4 in Adventure Tour
                                                                                                                                            now exceeding 500,000 people,
          forests and farmland. Connecting to              and the Nordic region                  Consequently, the research puts                                                     land and sea, being kept alive by the       Guiding I was quickly out working on
                                                                                                                                            this project is a testimony of the
          the natural world through each of these                                                 forth a vision for a new signature                                                  seasonal ritual of walking and travelling   the Great Walks of Australia: Bay of
                                                         Data has been gathered in the                                                      transformational impacts that tourism
          simple rituals, bathing and walking,                                                    tourism experience coined the ‘Great                                                along them. The logic was simple, in        Fires Lodge Walk, Freycinet Experience
                                                      form of excel spreadsheets, interview                                                 can create for biodiversity, community
          influenced my decision to study a                                                       Victorian Bathing Trail’. The concept                                               order to achieve sustainability then        Walk and the Wineglass Bay Sail Walk.
                                                      transcripts, photo documentation,                                                     wellbeing and economic development
          Bachelor of Landscape Architecture at                                                   links hot springs and bathing tourism                                               we need to first become ‘aware’ of our      I eventually went on run operations for
                                                      sketches, diagrams, brochures,                                                        in regional areas.
          Melbourne University. After five years                                                  destinations along the whole of                                                     environment. How do you do that? One        the national pilgrimage icon, Cradle
                                                      annotated maps and even film. I                                                          As my employer and primary
          of practice I began a Postgraduate                                                      Victoria’s southern coastline with                                                  way as it turns out is through tourism.     Mountain Huts Walk which weaves
                                                      approached the research with the                                                      supporter of the research, a goal is to
          Diploma in Entrepreneurship at                                                          other nature-based experiences like                                                    So, on the recommendation of RMIT        through Tasmania’s UNESCO-listed
                                                      intention to create a bold vision as well                                             demonstrate how the Peninsula Hot
          Cambridge University because the                                                        our iconic walks, rail and food trails.                                             Professor Emeritus Jim Sinatra I joined     World Heritage Area. I was also
                                                      as practical tools which can guide the                                                Springs development model could be
          influence of business on culture                                                                                                                                            the Lurujarri Dreaming Trail, a subject     involved with the early development
                                                      strategic development of our industry.                                                replicated across the state.
          became increasingly apparent and                                                                                                                                            that runs annually where students           of the ground-breaking, Aboriginal-
                                                      The results should be viewed in this
          could be used to create positive, lasting                                                                                                                                   can immerse themselves in Aboriginal        owned ‘wukalina Walk’.
          social and environmental change.                                                                                                                                            culture while walking for nine days            Having become intertwined in
          I’ve been honing my tool kit for past                                                                                                                                       north of Broome. The songline               Australia's nation-wide network of
          five years while working with two of                                                                                                                                        experience was transformational and it      walking trails, in May 2017 I decided
          Australia’s leading tourism operators;                                                                                                                                      opened my eyes to a whole new way of        to embark on an unofficial celebration
          the Tasmanian Walking Company and                                                                                                                                           seeing the land and sea. It was along       (aka research trip) to the Nordic region.
          Peninsula Hot Springs. I’m excited by                                                                                                                                       those vast, open beaches that I met         After meeting industry leaders and
          the conversations and decisions this                                                                                                                                        Charles Davidson and his family. The        experiencing benchmark products
          research will inspire.                                                                                                                                                      rest, as they say, is history.              I returned to Australia, stopping off
                                                                                                                                                                                                                                  in Japan to walk the UNESCO World
                                                                                                                                                                                                                                  Heritage-listed Kumano Kodo, another
                                                                                                                                                                                                                                  significant source of inspiration .

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The Great Victorian Bathing Trail* - VTIC
Part 1 | Situational Analysis

                                                                                                     Market Landscape
                     Part 1:
                     Situational Analysis

                                                                                                     Behind (#1) Poverty and (#2) Hunger,                      In the 2019 World Happiness Report,                                              Mental illness is now a leading cause
                                                                                                     Good Health and Wellbeing is the most                     five out of the top ten countries are in                                         of death, so much so that a Royal
                                                                                                     important United Nations Sustainable                      the Nordic region. Could bathing be a                                            Commission is being undertaken into
                                                                                                     Development Goal.                                         key pillar in their wellbeing lifestyle?                                         Victoria’s Mental Health System. In
                                                                                                                                                                                                                                                the 2019 World Suicide Rankings
                                                                                                     (Source: United Nations, 2019)                            (Source: Helliwell, J. Layard, R. Sachs, J.,
                                                                                                                                                                                                                                                the Nordics sit high, as does Australia.
                                                                              GLOBAL WELLNESS ECONOMY:
                                                                                                                                                                                                                                                (Finland #24, Sweden #27, Iceland
                                                                                                                                                                                                                                                #32, Australia #38, Denmark #41,

                                                                             $4.2 trillion in 2017
                                                                                                                                                                                                                                                Norway #44)

                                                                                                                                                                                                                                                (Source: World Population Review, 2019)

                                                                                                                       Thermal/Mineral Springs Industry in 2017
                                                           Traditional &
                                                              $360b                  Wellness
                                                                                    Real Estate
                                                                                                                  Thermal/                                          Personal Care, Thermal/
                                                                                      $134b                   Wellness
                                                                                                               Mineral Springs                                    34.0%              Mineral Springs
                                                                                                                                                                        Beauty & WITH SPA SERVICES
                                                                                                                  NO SPA SERVICES
                                              Preventive &                                                      $639b$19.1b                                                    66.0%     $37.1b
                                              Personalized                           Workplace
                                                                                     Wellness                                     25,241                                 $1,083b          8,816
                                              Medicine and                            $48b                                        establishments

                                              Public Health                                                                                              /Mineral
                                                                                                                                                          Springs                                           WELLNESS
                                                                                                                                                                                                             36   Tourism Investment in Regional Australia
                                                                                                                                                                                                                                                                                             Sunrise yoga on the beach, Byron Bay, New South Wales

                                                                                                     Wellness tourism is becoming a form                   $56b
                                                                                                                                                              Hot springs are an excellent winter                               Wellness tourism can be an excellent
                                                                                                                    Note: The thermal/mineral springs revenue estimates include all revenues earned by these establishments, from bathing/swimming
                                                                                                     of DIY health care.  In  the  2018    Global                product     with the  ability  to  even     out                driver
                                                                                                                    offerings, spa/wellness services and other treatments, other recreational activities, food & beverage, lodging,      for regional
                                                                                                                                                                                                                                    and other             areas. The Tourism
                                                                                                                                                                                                                                              services. See
                                                                                                     Wellness Tourism      Economy
                                                                                                                    Appendix            Report,
                                                                                                                               A for additional                  shoulderofand
                                                                                                                                                definitions and descriptions       off-season lows. In
                                                                                                                                                                              categories.                                       Australia wellness report covering
                                                                                                     the global wellness tourism industry                              SpaGlobal Wellness Tourism
                                                                                                                                                                 the 2018                                                       statistics from 2012-2017 lists: 7.1%
                                                                      Healthy Eating,                         Fitness &
                                                                                                     registered a 6.5%      Global rate
                                                                                                                         growth     Wellness
                                                                                                                                          forInstitute,          Economy
                                                                                                                                              2017. Global Wellness
                                                                                                                                                                 Economy Economy

                                                                                                                                                                              Report,     Januaryis2017
                                                                                                                                                                                                      endorsed                  growth in visitation per annum; 700,000

                                                                        Nutrition &                  Accommodation ($130.5b), Food &
                                                                                                     Beverage ($111.5b), Retail ($98.3b)
                                                                                                                                                                 by the    Global  Wellness      Institute’s
                                                                                                                                                                 Springs Initiative, the global Thermal/
                                                                                                                                                                                                                Hot             visitors in 2017 engaged in wellness
                                                                                                                                                                                                                                tourism; 39% of all wellness tourists are
                                                                       Weight Loss                   and Activities & Tours ($99.7b) deliver                     Mineral Springs industry is valued at                          domestic day-trippers,

                                                                          $702b                                 $595b
                                                                                                     relatively even returns.                                    $58.2 billion, growing at 4.9%. 66% of
                                                                                                                                                                                                                                (Source: Tourism Australia & Colliers
                                                                                                                                                                 destinations include spas.
                                                                                                     (Source: Global Wellness Institute, 2018)                                                                                  Research, 2019)
                                                                                                                                                                 (Source: Global Wellness Institute, 2018)

                                            Note: Numbers do not add due to overlap in segments. Dark colored bubbles are the sectors
                                            for which GWI conducts in-depth, country-level primary research. Light colored bubbles are
8 | The Great Victorian Bathing Trail       sectors for which GWI aggregates global estimates only, drawing from secondary sources.                                                                                                                                     The Great Victorian Bathing Trail | 9

                                            Source: Global Wellness Institute, Global Wellness Economy Monitor, October 2018
The Great Victorian Bathing Trail* - VTIC
Part 1 | Australian Bathing Culture

                                                                                                                                                                                                                                                       Hot springs exist in

          Australian Bathing Culture
                                                                                                                                                                                                                                                       every Australian state

          Australia is world-renowned for its aquatic and marine ecosystems,
          while our beaches are regarded as some of the world’s best.

                                                                                                                     Image credits include Visit Victoria online, peninsula hot springs, Janis House Photography, YARRA POOLS & WOWOWA ARCHITECTS
                                                          Smiths Beach, Phillip Island;
                                                          a summer pilgrimage destination
                                                          for Victorians and international
                                                          travellers alike. Organising a
                                                          trip to the beach is a classic
                                                          Australian ritual.

                                                                                                                                                                                                                                                    Hot Springs of Australia
          For more than 60,000 years Aboriginal
          people have been and remain custodians                                                                                                                                                                                                    When you sit down and listen to
          of our beautiful, biodiverse water                                                                                                                                                                                                        Lower Southern Arrernte people talk
          Country. Now, our beach and bathing
          culture sits as a key pillar in Australia’s                                                                                                                                                                                               about their spiritual connection to
          national brand. (Just look at Tourism
          Australia’s Instagram feed for evidence.)
                                                                                             Peninsula Hot                                                                                                                                          Irrwanyere (Dalhousie Springs), you
                                                                                             Springs, the icon of
             Through the mid-1800s, public baths                                             Australia’s modern                                                                                                                                     realise that Australia’s hot springs
          provided vital infrastructure for Victorians                                       bathing culture. More
          to clean themselves but also to socialise.                                         than 100 people                                                                                                                                        culture is rich and ancient.
                                                                                             participated in Hot
          This practice was common through the
                                                                                             Springs Yoga for
          Nordic region as in other industrialising                                          World Wellness
          nations. Privately-owned sea baths                                                 Weekend 2018                                                                                                                                           Located in Witjira National Park, just south of the geographic
          were dotted around Port Phillip Bay,                                                                                                                                                                                                      centre of Australia, Irrwanyere is the world’s largest flow rate,
          from Sorrento to St Kilda and Geelong.                                                                                                                                                                                                    terrestrial hot springs. This extensive mound springs system
          These complemented urban baths like                                                                                                                                                                                                       produces enough water to fill an Olympic-sized swimming pool
                                                                                             Yarra Pools, an                                                                                                                                        in less than 60 seconds. It has flowed for millions of years and
          those that developed in Melbourne’s
                                                                                             innovative proposal
          inner suburbs. What is interesting to                                                                                                                                                                                                     depends on the vitality of the Great Artesian Basin.
                                                                                             to establish a public
          note is that in the Nordic region, public                                          swimming facility                                                                                                                                         Highlights in Australian geothermal tourism also include
          saunas and harbour baths are seeing                                                on the north bank                                                                                                                                      Peninsula Hot Springs (Vic) being awarded the global winner in
                                                                                             of Melbourne's                                                                                                                                         the Luxury Mineral Spring Spa category at the 2019 World Luxury                  Irrwanyere / Dalhousie
          a resurgence as people actively seek
                                                                                             Yarra River. The                                                                                                                                       Spa Awards. Wellness destinations like Mataranka Springs                              Springs produces
          social connection. Could we following                                              project is situated                                                                                                                                                                                                                         enough water to fill
          a similar trend? Could Victoria and                                                                                                                                                                                                       (NT) and Zebedee Springs (WA) are well-known to Top End                               an Olympic-sized
                                                                                             at the site of a
          Australia give its bathing culture a facelift                                      former waterfall                                                                                                                                       travellers, especially young families taking the ‘lap’ of Australia.              swimming pool is less
          as part of a joint public health and                                               which separated                                                                                                                                        Despite these credentials Australia’s hot springs industry is still in                 than 60 seconds.
                                                                                             fresh water and salt                                                                                                                                   its infancy, with relatively little market awareness.
          tourism strategy? Proposals for a Yarra
                                                                                             water from Nerm /
          River Bath suggest the potential is there.                                         Port Phillip Bay.

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The Great Victorian Bathing Trail* - VTIC
Part 1 | Hot Springs of Victoria

          Hot Springs of Victoria                                                                                                                                                                         victorian hot springs
                                                                                                                                                                                                                                                                                                                                    hot springs types

                                                                                                                                                                                                       industry development plan
          Boasting subsurface geothermal water right along its southern coastline,                                                                                                                                                                                                                                                   Thermal Water Park

          Victoria is uniquely positioned to define itself as the nation’s hot springs state.

                                                                                                                                                                                                                                                                                                                                    Thermal Rehabilitation

                                                                                                                                                                                                                                                                                                                                    Relaxation Hot Spring


                                                                                                                                                                                                          Bellarine Peninsula


                                                                                                                                             Port Fairy


                                                                                                                                                                                                                                Mornington Peninsula

                                                                                                                                                                                                                                                       Phillip Island
                                                                                                                                                                                       Port Campbell
                                                                                                                                                                                                                                                                                                                                    development key

                                                                                                                                                                                                                                                                                                                                    Planned Development
                                                                                                                                                                                                                                                                                                                                    Potential Development

          Conveniently located within reach of
          Melbourne’s multicultural communities,          Existing Victorian                 Victorian Geothermal
          many of which carry hot springs                geothermal industry                  Assessment Report
          traditions from their homelands,
          Victoria’s regional areas are poised
                                                             documents                        recommendations
          to greatly benefit from proposed             • Victoria’s geothermal and          (Melbourne Energy Institute, 2015)   Existing                                                               Emerging
          developments. The cool temperate
          climate and associated winter ‘off-
                                                         natural mineral water tourism
                                                         investment opportunities,
                                                                                            • Geothermal energy                  Hot Springs                                                            Hot Springs
                                                                                              can provide zero-emissions
          season’ periods can be flipped to our          Visit Victoria, 2005                 baseload power
             This research will outline two existing   • Victoria’s geothermal and          • Every commercial geothermal
          hot springs developments, as well as           natural mineral water tourism        power market in the world has
          advocating for the strategic support of        investment opportunities,            had dominant government
          five emerging developments. However,           Visit Victoria, 2007                 involvement in its early stages
          economic opportunities are not               • Victorian Geothermal               • Current geothermal legislation
          limited to tourism. Geothermal energy,         Assessment Report, Melbourne         in Victoria actively prevents
          agriculture and housing development            Energy Institute, 2016                                                  Peninsula Hot Springs,                                                 12 Apostles Hot Springs,                                                Saltwater Springs,                     Metung Hot Springs,
                                                                                              new entrants to the geothermal
          also hold significant power in Victoria’s                                                                              Mornington Peninsula                                                   Great Ocean Road                                                        Phillip Island                         Gippsland Lakes
                                                       • Victorian Hot Springs Industry       power sector
          transition to become a world-leading,
          renewable, nature-based economy.               Development Plan, Charles          • Known warm aquifers beneath
                                                         Davidson, 2016                       the Latrobe Valley could
                                                       • Hot Springs Australia –              provide cheap, reliable heat
                                                         Classification types,                for new industries to emerge in
                                                         Charles Davidson 2018                that region

                                                       • Hot Springs Australia – Victoria   • Ground source heat pumps
                                                         Chapter vision alignment, 2018       provide 30% to 60% savings
                                                                                              on running costs over roof-
                                                       • Australian Hot Springs Industry                                         Deep Blue Hot Springs,                                                 Gippsland Regional                                                      Nunduk Spa Retreat,
                                                                                              mounted systems
                                                         Charter, May 2018                                                       Warrnambool                                                            Aquatic Centre, Traralgon                                               Lake Wellington

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The Great Victorian Bathing Trail* - VTIC
Part 1 | Hot Springs of Victoria

          Historical Victorian Baths
          Acknowledgement: Prior to European settlement, Koori people recognised Port Phillip Bay as ‘Nerm’.                             In the 19th century, swimming from the open beach was prohibited
          Note that somewhere between 5000-7000 years ago this area consisted of a vast open plain due to lower sea levels and what is
          now the Yarra River met the ocean just off the northern coastline of Tasmania.                                                 during daylight hours, so bathers were compelled to keep within the baths.

          Sorrento Sea Baths,                         Sandringham Sea Baths,                      Brighton Sea Baths,                    St Kilda Sea Baths,                    Williamstown Sea Baths,                      Geelong Sea Baths,
          late 1800s - early 1900s                    1886 - 1919                                 1881 - present                         1860 – present.                        1888 - unknown                               1840s – present
          (Source: The Baths, 2019)                   (Source: Joy, S., unknown)                  (Source: Humans of Hampton, 2019)      In the 19th century, swimming from     (Sources: State Library of Victoria, 2019)   (Source: Victorian Heritage
                                                                                                                                         the open beach was prohibited during                                                Department, 2019)
                                                                                                                                         daylight hours, so bathers were
                                                                                                                                         compelled to keep within the baths.

                                                                                                                                         (Source: St Kilda Sea Baths, 2017)

          Contemporary Victorian Baths

          Peninsula Aquatic                           Liquid Room                                 Middle Brighton Baths,                 Melbourne Sports                       Williamstown Life                            Geelong Sea Baths,
          and Recreation Centre,                      (float therapy),                            Brighton                               and Aquatic Centre,                    Saving Club (floating                        Corio Bay
          Frankston                                   Sandringham                                                                        Albert Park                            pool), Williamstown
                                                                                                                                                                                (Source: WLSC Instagram)

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The Great Victorian Bathing Trail* - VTIC
Part 1 | Peninsula Hot Springs

                                                                                                                                                                                                                                    Most popular tour
                                                                                                                                                                                                                                    package: Horseriding
                                                                                                                                                                                                                                                                                                           Facility Map
                                                                                                                                                                                                                                    & Bathe, Gunnamatta
                                                                                                                                                                                                                                    Trail Rides.

                                                                                                                                                                                                                                    Defining regenerative
                                                                                                                                                                                                                                    principle: Hand-weeding,
                                                                                                                                                                                                                                    natural recruitment and
                                                                                                                                                                                                                                    planting of more than
                                                                                                                                                                                                                                    100,000 indigenous plant
                                                                                                                                                                                                                                    species has transformed
                                                                                                                                                                                                                                    degraded farmland into an
                                                                                                                                                                                                                                    ecological sanctuary. PHS
                                                                                                         Guests celebrating World                                                                                                   is also exploring Benefit
                                                                                                           Bathing Day on June 22,                                                                                                  Corporation, Carbon
                                                                                                     while Lionel Lauch performs a                                                                                                  Neutrality and Zero
                                                                                                     didgeridoo sunrise ceremony.                                                                                                   Landfill accreditations.

          Peninsula Hot Springs                                                                                                                                                                                                      Stakeholders
                                                                                                                                                                                                                                     Charles                                                            Recommendations for emerging hot springs
                                                                                           Economic impact: (EY, 2018)                                                                                                                                                    Top 5 favourite
                                                                                           • Increase in direct expenditure:                                                                                                         Davidson                               hot springs
                                                                                                                                                                                                                                                                                                        Work together and collaborate – We should refer business
                                                                                             $53.5m (FY17), $969.2m (Net                                                                                                                                                                                to each other all the time and ask 'how can we contribute to the
                                                                  Region:                                                                                                                                                            Co-founder,                                                        communities in which we are fortunate to engage with?'
                                                                                             Present Value, FY 17 – FY 36)                                                                                                                                                Kusatsu Onsen, Japan
                                                        Fingal, Mornington Peninsula                                                                                                                                                 Creative Director
                                                                                           • Direct and indirect jobs supported:                                                                                                     and Group Chairman                    Blue Lagoon, Iceland         Shared community responsibility – The currency of wellness
                                                          Aboriginal community:              481 jobs (FY17), 764 jobs (FY-                                                                                                                                                                             is connection; with people, ourselves and nature. We’ve found

                                                                                                                                     Image credits include Gunnamatta Trail Rides, peninsula hot springs, Janis House Photography
                                                        Boon Wurrung and Bunurong                                                                                                                                                    “I would like to see hot                  Esalen, USA
                                                                                             FY36, average annual)                                                                                                                                                                                      benefits for mental health and people dealing with arthritis. What
                                                                                                                                                                                                                                     springs trails right across the
                                                               Founded: 2005               • Total specific and extended                                                                                                                                                   Mission Hills Haikou         could that mean for Victoria’s health system as a whole?
                                                                                                                                                                                                                                     country, people coming to
                                                                 Owners:                     stay visitors to the region:                                                                                                                                                     Resort, China
                                                                                                                                                                                                                                     Australia to visit hot springs                                     Keep the fire burning through our shared ability to make a
                                                     Charles Davidson and Bharat Mitra       236, 427 (FY17)                                                                                                                         as a signature experience.”           Maruia Hot Springs,          difference. It is very rare in life where you have an opportunity to
                                                     Distance from Melbourne: 100km        Community impact:                                                                                                                         (Sykes, May 8 2019)                     New Zealand                effectively help create culture, a new Australian bathing culture
                                                             Annual visitation:            • More than 500,000 members                                                                                                                                                                                  that brings the best elements from all corners of the earth together.
                                                         500,000+ guests (FY18/19)           of Melbourne’s multicultural
                                                                                             community promoting wellbeing
                                                           Core product price:
                                                         Bath House bathing pass,                                                                                                                                                   Greg Burgess                                                        Jarrod Ruch
                                                        MON-FRI $45, SAT/SUN $55           • Nearly 100 tour package partners
                                                                                             focused within Mornington
                                                                                                                                                                                                                                    Architect, Gregory Burgess Architects                               Land & Environment Manager, Peninsula Hot Springs
                                                      Growth statistics: Average Bath
                                                                                             Peninsula region                                                                                                                       “The first step was travelling to Japan with Charles and Richard    “There’s been a process of constant observation of what’s
                                         AFTER        House bather growth over last 5
                                                                                           • Partnerships with purpose:                                                                                                             in August 1998. I remember the anxiety, thinking 'Are Australians   naturally regenerating, supporting that through hand weeding and
                                                       years (11%). Aiming for uplift of
                                                                                             Mental Health Australia, Mentis                                                                                                        going to take to this?' … Humility and restraint, inner calm and    nurturing seed stock that is already in the soil.” Key ideas include:
                                                              5-16% in 2019/20
                                                                                             Assist (Mornington Peninsula),                                                                                                         peace are very important to reinforce peoples’ capacity to          organic land management (chemical-free), rabbit control,
                                                        Staff employed: 320 people                                                                                                                                                  rejuvenate through architecture.”                                   biodiversity auditing and a three-pronged attack via Grounds,
                                                                                             Musculoskeletal Australia, Willum
                                                                                             Warrain Aboriginal Association                                                                                                         (Sykes, March 19 2019)                                              Aesthetics and Food production teams. (Sykes, May 7 2019)

                                                                                           Ecological impact:                                                                                                                       Martin Pujol                                                        Matt Colston
                                                                                           • 100,000+ indigenous plants
                                                  BEFORE – 1997                                                                                                                                                                     Senior Geothermal Hydrogeologist, Rockwater Pty Ltd                 Associate Partner, Sports Events and Venues Advisory, EY
                                                  Brothers Charles and Richard               established over 20- year period
                                                  Davidson purchased 40 acres of                                                                                                                                                    “Victoria has really good resources for energy production           “The push for government is the dispersal of visitors to promote
                                                                                           • Endangered Ecological
                                                  horse paddocks with a dream.                                                                                                                                                      through heat exchange. District heating is very common in           regional growth. We need unique experiences to act as a
                                                                                             Vegetation Community ‘Coast
                                                                                                                                                                                                                                    Paris and other countries. In Western Australia, reinjected         magnet and appropriate infrastructure to get people there
                                                                                             Alkaline Scrub’ described and
                                                  AFTER – 2018                                                                                                                                                                      water results in operators maintaining 100% credit with no net      … Having a suite of hot springs across the state is important
                                                  More than 100 people
                                                                                                                                                                                                                                    volumetric loss and pressure is maintained. i.e. a water license    and they encourage people not just to travel to a region for
                                                  participate in a yoga class for          • 80 acres of landscaped grounds
                                                                                                                                                                                                                                    can be 0 litres per year … The risks are water pollution through    one destination … If you want these developments they won’t
                                                  World Wellness Weekend while               managed without use of chemicals
                                                  being immersed in a new hot                                                                                                                                                       peoples’ natural oils, incontinence, sun creams and vegetation.”    happen without support. Private investors can get better returns
                                                  springs amphitheatre.                                                                                                                                                             (Sykes, May 7 2019)                                                 elsewhere.” (Sykes, May 13 2019)

16 | The Great Victorian Bathing Trail                                                                                                                                                                                                                                                                                                          The Great Victorian Bathing Trail | 17
The Great Victorian Bathing Trail* - VTIC
heading | heading                                                                                                                                                                                                                                                                           Part 1 | Deep Blue Hot Springs

                                                                                                                                                                                                                                        TOP LEFT: Tour
                                                                                                                                                                                                                                        package opportunity -
                                                                                                                                                                                                                                        Worn Gundidj (Tower
                                                                                                                                                                                                                                        Hill) Aboriginal Walk
                                                                                                                                                                                                                                        and Bathe
                                                                                                                                                                                                                                        BOTTOM LEFT: Cave
                                                                                                                                                                                                                                        Pool within Deep Blue’s
                                                                                                                                                                                                                                        new outdoor bathing
                                                                                                                                                                                                                                        landscape, July 2019
                                                                                                                                                                                                                                        RIGHT: Aerial view -
                                                                                                                                                                                                                                        entrance at left,
                                                                                                                                                                                                                                        Cave Pool at right
                                                                                                                                                                                                                                        (March 2019)

                                                                                   Concept proposal for
                                                                                   Deep Blue Hot Springs
                                                                                   sanctuary of hot spring
                                                                                   pool’s and enhanced
                                                                                   bathing experiences.

          Deep Blue Hotel and Hot Springs                                                                                                                                            Stakeholders
                                                                                                                                                                                     Gene Seabrook                                  Challenges:                                 Contractor profile:
                                                                                                        Economic impact:                                                                                                            • Converting short-team (1-night stay)
                                                                                                                                                                                     Director                                                                                   Hot springs development creates
                                                                                                        • $843,130 annual revenue (2018,                                                                                              visitors to longer-term (2-3 night)
                                                                                                                                                                                     “As the first hot springs hotel in Victoria,                                               opportunities for skilled professionals
                                                                                                          Day Spa and Bath House)                                                                                                   • Converting day-trippers to 12 Apostles
                                                                    Region:                                                                                                          we aim to re-establish Warrnambool as            to overnight stays.
                                                                                                        • Greater than $5 million (inclusive
                                                           Warrnambool, Great Ocean Road
                                                                                                          of hotel accommodation and
                                                                                                                                                                                     a key bathing destination. By creating the
                                                                                                                                                                                                                                    • Changing consumer mindset of              Marshall Judd
                                                                                                                                                                                     Hot Springs Sanctuary we hope to help
                                                               Aboriginal community:                      restaurant revenue)                                                                                                         Warrnambool being a summer                Director, Rock n Water Landscapes
                                                                                                                                                                                     encourage the phsyical and emotional
                                                               Peek Whurrung people,                    • Projected combined revenue                                                                                                  destination
                                                                                                                                                                                     wellbeing of our community as well as                                                      (Judd, April 10 2019)
                                                                    Maar Nation                           greater than $10 million                                                                                                  • Distance from Melbourne
                                                                                                                                                                                     provide a high-quality tourism experience                                                  Scope of works relating to
                                                                   Founded: 2009                        Community impact:                                                            for visitors to Victoria and the Great Ocean   • Maintaining the integrity of the hot
                                                                                                                                                                                                                                                                                Deep Blue Stage 1:
                                                                                                        • Annual visitation: Bath House &                                            Road region” (Sykes, March 18 2019)              springs industry and defining common
                                                                                                                                                                                                                                      standards                                 • Stage 1 ground-level design concept
                                                              Gene and Bec Seabrook,                      Day Spa (33,000 visitors pa -
                                                                                                          approx. 60% locals, 40% tourists)                                                                                                                                       of outdoor hot springs pools &
                                                                Michael Townshend                                                                                                    Project Timeline                               Opportunities:                                enhanced bathing experiences
                                                                                                        • Tour package partners: Under
                                                          Distance from Melbourne: 258km                                                                                             2007    Hotel construction commenced           • Budj Bim National Park announced as
                                                                                                          development                                                                                                                                                           • Work with the client to provide a
          MARCH 2019 – Aerial view of Deep Blue’s                 Annual visitation:                    • Community organisation                                                     2009    Opened to public                         World Heritage Area                         specific mood and experience to suit
          new development, showing relationship              Bath House bathing MON-FRI                   partners: State, regional and                                              2012    Purchased by current owners            • Collaboration opportunities with            the overall relaxation/wellness theme.
          with Warrnambool Bay foreshore                                                                                                                                             2013    Began exploring expansion                local Peek Whurrung community and
                                                           $15, SAT/SUN $20 (Hotel: Average               local tourism partnerships
                                                          room rate $154) (Projected bathing                                                                                                 opportunities                            Elders like Uncle Locky, for example,
                                                                                                        Ecological impact:                                                                                                                                                      How many full-time equivalent staff
                                                             sanctuary entry: average $55)                                                                                           2014    Decided on rock and cave                 with culturally-safe design or spa
                                                                                                        • 60% indigenous plantings                                                                                                                                              are involved?
                                                                                                                                                                                             concept. Engaged Marshall                treatments incorporating Traditional
                                                               Core product price:                      • Other credentials? Eg: building                                                                                                                                       We have a full-time team of four; three
                                                                                                                                                                                             Judd, an artificial rock specialist.     Indigenous Knowledge
                                                               Bath House bathing,                        energy rating etc
                                                                                                                                                                                                                                    • New scientific findings at Point Richie   tradesman and one in admin
                                                             MON-FRI $15, SAT/SUN $20                                                                                                        Co-funded James White to
                                                                                                                                                                                             conduct global hot springs               suggesting evidence of Aboriginal
                                                                  Growth statistics:                                                                                                                                                  occupation exceeding 100,000 years        What kinds of accumulated knowledge
                                                                                                                                                                                             industry research
                                                            Consistent strong growth, with                                                                                                                                                                                      and skills are you gaining through
                                                                                                                                                                                     2015    Secured $650K through the              • The Logan’s Beach Whale Nursery for
                                                                                                                                                   Image credits include Deep Blue

                                                           69% lift between 2013 and 2014.                                                                                                                                                                                      projects like DBHS and PHS?
                                                                                                                                                                                             state government’s Tourism               Southern Right Whales is active from
                                                             Bathing alone contributed a
                                                                                                                                                                                             Demand Driver Infrastructure             May to September (perfect alignment       We are learning that it is an extremely
                                                             revenue of $448K in 2018.
                                                                                                                                                                                             funding program                          to prime bathing season!)                 popular experience and there is a
                                                                  Staff employed:                                                                                                    2016    Engaged architect                                                                  definite market for these therapies.
                                                             Bath House & Day Spa (8                                              Regenerative
                                                                                                                                     principle -                                     2017    Planning, permits and financing        “We want to bring                           We see it as the tip of the ice berg for
                                                            inc. casuals), Hotel (45 inc.
                                                                                                                                  Collaboration                                                                                                                                 the industry and can only see it getting
                                                            casuals), Bathing Sanctuary                                               with local
                                                                                                                                                                                     2018    Started construction in April          ocean-view hot springs
                                                                                                                                                                                     2019    Launch scheduled for Spring,                                                       bigger. For us personally, being a family
                                                              (projected additional 20)                                              producers,
                                                                                                                                                                                             planning commenced for Stage 2
                                                                                                                                                                                                                                    to the bathing world.”                      business, we hope to continue in this
          Under construction, including view of star-                                                                            including craft
          gazing pool (mid-distance on right hand side)                                                                            beer makers                                               (inc. rooftop pools) & 3.              – Gene Seabrook                             profession for another generation.

18 | The Great Victorian Bathing Trail                                                                                                                                                                                                                                                          The Great Victorian Bathing Trail | 19
heading | heading                                                                                                                                                                                                                                                                                                     Part 1 | Metung Hot Springs

                                                                                                                                                                                                             “This is one of the most
                                                                                                                                                                                                             naturally spectacular
                                                                                                                                                                                                             sites I have seen.”
                                                                                                                                                                                                                                                                                                                            Proposed development
                                                                                                                                                                                                             – Charles Davidson                                                                                          site, originally earmarked
                                                                                                                                                                                                                                                                                                                          in the 1986 Storth Reyes
                                                                                                                                                                                                                                                                                                                            Residential Resort plan

                                                                                                                                                                                                       Adrian and Rachel Bromage                       The Gunai Kurnai community is currently         offset by young peoples’ needs for
                                                                                                                                                                                                                                                       exploring development ideas for the             work opportunities for intergenerational
                                                                                                      Concept proposal for                                                                             Co-founders, Managers at
                                                                                                                                                                                                                                                       Forestec site including: virtual reality        collaboration. (Sykes, February 18 2019)
                                                                                                      Metung Hot Springs,                                                                              The Riversleigh boutique
                                                                                                                                                                                                                                                       storytelling facilities, a cultural gathering
                                                                                                          including future                                                                             accommodation in Bairnsdale
                                                                                                        waterfront marina                                                                                                                              space/amphitheatre, a bush food/café            Tim McAuliffe
                                                                                                                                                                                                       “We come with decades of experience in
                                                                                                                                                                                                                                                       facility and mountain biking trails. (Sykes,    Acting Regional Director
                                                                                                                                                                                                       the hospitality industry and people have
                                                                                                                                                                                                                                                       February 19 2019)                               for Gippsland, Regional
                                                                                                                                                                                                       been screaming out for things to do. Hot
                                                                                                                                                                                                                                                                                                       Development Victoria
                                                                                                                                                                                                       springs present an opportunity to grow          Darren Chester                                  “In the late '70s and early '80s I went

          Metung Hot Springs
                                                                                                                                                                                                       the local tourism industry using something
                                                                                                                                                                                                                                                       Federal Member for Gippsland,                   down to Chinaman’s Creek as a kid. [The
                                                                                                                                                                                                       that fits our natural, picturesque
                                                                                                                                                                                                                                                       The Nationals Party                             site of the original Metung Hot Springs]
                                                                                                                                                                                                       landscape. It fits what the region is known
                                                                                                                                                                                                       for. Metung was actually the first hot          “The recent drought is having a severe          There were 10-12 people in each of the
                                                                                                                                                                                                       springs in Victoria, dating back to the         impact and I believe it’s important to grow     three pools and it was open 24 hours
                                                                                                                                                                                                       1930s … Something of this scale is only         our tourism industry as a way to ensure         7 days a week, free to the public … If

                                                                                   Tour package opportunity –
                                                                                   Buchan Caves & Bathe. With                                                                                          possible with the support and backing of        the economic viability of the region. I         you look at Gippsland with its natural
                                                                                   more than 70,000 people visiting                                                                                    the Peninsula Hot Springs team.” (Sykes,        have provided my full support to the            environment … aside from Phillip Island
                                                                                   this National Trust-listed site,                                                                                                                                    establishment of the hot springs project        Nature Park, nothing else exists. [In
                                               Region: Lake King, Gippsland                                                                                                                            February 18 2019)
                                                                                   Buchan currently sits as the most                                                                                                                                                                                   relation to the proposed development],
                                                                                                                                                                                                                                                       … [and] I am ensuring the proponents
                                           Aboriginal community: Gunai Kurnai      significant regional attraction.
                                                                                                                                                                                                       Charles Davidson                                are aware of all funding opportunities          detailed environmental planning will be
                                                Founded: (Concept stage)                                                                                                                                                                               available through the Federal Government        critical but I don’t see any obvious show-
                                                                                                                                                                                                       Co-founder, Founder and
                                                       Developers:                                                                                                                                                                                     and will continue to raise awareness            stoppers.” (Sykes, February 18 2019)
                                                                                                                                                                                                       Chairman Peninsula Hot Springs,
                                             Peninsula Hot Springs Group with                                                                                                                          Mornington Peninsula                            of this project with my Parliamentary
                                               Adrian and Rachel Bromage                                                                                                                                                                               colleagues.” (Chester, March 4 2019)            Richard Elkington
                                                                                                                                                                                                       “Metung in particular, but also the
                                            Distance from Melbourne: 311km                                                                                                                                                                                                                             Committee Chair for Gippsland,
                                                                                                                                                                                                       whole of the Gippsland Lakes, is one            Natalie O’Connell                               Regional Development Australia
                                            Annual visitation: 117,000 in Year 3                                                                                                                       of the hidden jewels in the Victorian
                                                                                                                                                                                                                                                       Mayor of East Gippsland                         With his experience in Gippsland’s energy

                                                                                                                             Image credits include Peninsula Hot Springs Group,
                                                  Core product price: $38                                                                                                                              and Australian tourism landscape. The
                                                                                                                                                                                                       undulating hills and natural topography         “A proposal of this type would be an ideal      sector, Richard encourages exploration
                                              Growth statistics: Not supplied                                                                                                                                                                                                                          about the potential for geothermal
                                                                                                                                                                                                       of the site and spectacular views lend          fit for Metung Village, and boost business
                                                     Staff employed:                                                                                                                                   themselves perfectly to the serenity of hot     confidence in investment for the wider          business within the region, including in
                                              77 growing up to 179 in 10 years                                                                                                                         springs bathing. I have visited thousands       East Gippsland region. The opportunity          tourism. In discussion, he also highlighted
                                                                                                                                                                                                       of hot springs sites across the globe on        for collaboration between the Metung            the politics associated with sub-ground
                                                                                                                                                                                                       research missions to 51 countries during        Hot Springs and businesses all over East        resources and community concerns
                                                                                                                                                                                                       the past 21 years and in my mind, this is       Gippsland is significant.” (Sykes, February     around environmental impacts. (Sykes,
                                                                                                                                                                                                       one of the most naturally spectacular sites     18 2019)                                        February 18 2019)
                                                                                                                                                                                                       I have seen.” (Sykes, August 8 2019)
                                                                                                                                                                                                                                                       Joe Rettino                                     Jon Hutchins
                                                                                                                                                                                                       Roger Fenwick                                   Partnership Broker,                             CEO of Mt Hotham Resort
                                                                                                                                                                                                       CEO of Gunaikurnai Land and Waters              Gippsland Resilience Strategy,                  Management Board
                                         TOP LEFT: Before – 2018
                                         Drone photo of proposed                                                                                                                                       Aboriginal Corporation (GLaWAC)                 Federation Training                             Jon noted that hot springs and alpine
                                         ‘green field’ site, west of                                                                                                                                                                                   The potential for hot springs to combat         regions have always been connected,
                                                                                                                                                                                                       Key messages from meeting (19.2.2019)
                                         Metung township.                                                                                                                                                                                              the winter seasonality of East Gippsland        citing Australians travel to Japan for
                                                                                                                                                                                                       - Before exploring any partnership
                                                                                                                                                                                                                                                       tourism, the opportunity to connect             snowboarding and skiing. He emphasised
                                         BOTTOM LEFT: Hilltop                      Regeneration opportunity –                                                                                          opportunities it is important to have
                                                                                   collaboration with Gunai Kurnai                                                                                                                                     different areas and experiences within          that the Metung Hot Springs development
                                         – Co-founders Charles                                                                                                                                         an understanding of the Aboriginal
                                         Davidson, Adrian                          community, especially in the                                                                                                                                        the region, increasing length of stay,          must be world-class in order to lure
                                                                                                                                                                                                       community, its history and ambitions. Then
                                         Bromage and Rachel                        rehabilitation of the site's                                                                                                                                                                                        tourists beyond the “2-hour bubble”
                                                                                   freshwater wetland. Cultural                                                                                        after listening to the community’s priorities   economic development through tour
                                         Bromage discuss ideas for                                                                                                                                                                                                                                     surrounding Melbourne. (18.2.2019)
                                         geothermal pools which                    heritage surveying will be an                                                                                       and commercial goals, there is scope to         packaging (for example, with Buchan
                                         allow bathers to look out                 important foundation activity.                                                                                      look for mutual connections. The first step     Caves), challenging the existing image of
                                         over the Gippsland Lakes.                                                                                                                                     could be a cultural survey of the site.         Metung as a peaceful retirement village,

20 | The Great Victorian Bathing Trail                                                                                                                                                                                                                                                                                The Great Victorian Bathing Trail | 21
heading | heading

                                                                                                                                                                                                                                                                                LEFT: Tour package
                                                                                                                                                                                                                                                                                opportunity – Bataluk
                                                                                                                                                                                                                                                                                Cultural Trail & Bathe.

                                                                                                                                                                                                                                                                                RIGHT: Regeneration
                                                                                                                                                                                                                                                                                opportunity – Integrated
                                                                                                                                                                                                                                                                                development incorporating
                                                                                                                                                                                                                                                                                6-Star Green Star building
                                                                                                          Concept proposal for                                                                                                                                                  design, solar energy and
                                                                                                           Nunduk Spa Retreat                                                                                                                                                   ecosystem rehabilitation.

          Nunduk Spa Retreat                                                                                                                                                                                                     Stakeholders
                                                                                                                                                                                                                                 Harry Troedel                                  Dominique Hes

                                                                                       Economic impact:                                                                                                                          Director at Seacombe West                      Regenerative design specialist,
                                                                                       •   $140m (region)                                                                                                                                                                                                                           Project Team
                                                                                                                                                                                                                                 “Tourism isn’t going to stop, we have          Thrive Research Hub,
                                                                                       •   $160m (state-wide)                                                                                                                                                                   University of Melbourne
                                                        Region:                                                                                                                                                                  to go beyond sustainability and work                                                               Perry Lethlean,
                                                                                       •   $120 million investment
                                               Lake Wellington, Gippsland                                                                                                                                                        towards a positive impact. We can              “The project will be a multifaceted               Landscape Architect,
                                                                                       •   $28m GSP increase (Deloitte
                                                                                                                                                                                                                                 show people positive techniques in             development currently planned to be               Taylor Cullity Lethlean

                                                                                                                                 Image credits include Seacombe West,, Atelier Ten & Seacombe West
                                                 Aboriginal community:                     Access Economics)
                                                                                                                                                                                                                                 regenerative development and building          6-star Green Star, including using
                                                      Gunai Kurnai
                                                                                                                                                                                                                                 design, things that people can take back       geothermal heat for spas and associated               Jose Alfano,
                                                       Founded:                        Community impact:                                                                                                                         home with them.”                               agricultural activities as well generating       Architect, Alfano Studio
                                            (Concept stage, scheduled 2021)            • 5% Indigenous employment                                                                                                                   “Nunduk (pronounced ‘noon dook’) is         its own power and water and taking
                                              Developers: Seacombe West                  target                                                                                                                                  a Gunai word meaning ‘bark of a tree’. It      care of its waste. This project aims to               Paul Paton,
                                                                                       • Indigenous culinary / medicinal                                                                                                         fits the protective, restorative, dare I say   address the three pillars of sustainable        Aboriginal cultural advisor,
                                           Distance from Melbourne: 252km
                                                                                         experiences                                                                                                                             regenerative nature of the project.”           development to provide positive                     Dinadj Consulting
                                               Annual visitation: 20,000
                                                                                       • Education through a place-                                                                                                              (Sykes, March 5 2019)                          environmental, social and economic
                                              additional visitor nights a year                                                                                                                                                                                                                                                       Nick Glasson,
                                                                                         based cultural perspective                                                                                                                                                             outcomes.
                                                       (projected)                                                                                                                                                                                                                                                                Civil engineer, Cardino
                                                                                       • Cultural and Natural Heritage                                                                                                                                                             The site is significantly degraded from
                                                Growth statistics: $140m                 Plan developed in collaboration                                                                                                                                                        salt water entering the Gippsland Lakes
                                                economic impact (region)                                                                                                                                                                    Development                         system and the degradation is continuing             David Provis,
                                                                                         with Gunaikurnai Land and
                                                                                                                                                                                                                                             Overview                           rapidly. The development plans to use            Oceanographer, Cardino
                                                    Staff employed:                      Waters Aboriginal Corporation
                                             105 Staff directly employed, 200            (GLaWAC) late 2018                                                                                                                                                                     a touch lightly approach preserving                Dominique Hes,
                                                                                                                                                                                                                                               200-acre site                    significant and valuable habitat and
                                                       indirect jobs                                                                                                                                                                                                                                                          Regenerative design specialist,
                                                                                                                                                                                                                                             36 guest rooms                     restore some degraded areas to create           University of Melbourne &
                                                                                       Ecological impact:                                                                                                                                                                       land with improved ecological value.              Thrive Research Hub
                                                                                       •   Regenerative design approach                                                                                                                      45 private villas                  Lifted above the salt layer this land will
                                                                                       •   Ecosystem restoration                                                                                                                                                                support a broader diversity and vitality in          Aaron Organ,
                                                                                       •   Zero carbon emissions                                                                                                                           60C expected water                                                                  Ecology & Heritage Partners
                                                                                                                                                                                                                                                                                the natural environment.”
                                                                                       •   Off-grid, geothermal energy                                                                                                                        temperature                       (Seacombe West, May 20 2018)
                                                                                       •   100% self-sufficient water supply                                                                                                                                                                                                          David Ritter,
                                                                                                                                                                                                                                      Nestled between National &                                                                 Atelier 10 Sustainability
                                                                                                                                                                                                                                            Coastal Parks
                                                                                                                                                                                                                                                                                                                                Graham Beardsmore,
                                         TOP &                                                                                                                                                                                           East Gippsland Council
                                                                                 This project aims... to provide                                                                                                                                                                                                                Hot Dry Rocks, Geothermal
                                         BOTTOM LEFT:                                                                                                                                                                                      approval, July 2019
                                         Architecture, by
                                         Studio Alfano, to
                                                                                 positive environmental, social
                                         blend seamlessly                             and economic outcomes.
                                         into regenerated
                                         coastal marshland.                                            – Dominique Hes

22 | The Great Victorian Bathing Trail                                                                                                                                                                                                                                                                                                  The Great Victorian Bathing Trail | 23
heading | heading                                                                                                                                                                                                                                                                                                                             Part 1 | Gippsland Retional Aquatic Centre

                                                                                                                                                                                                                                                       Tour package
                                                                                                                                                                                                                                                       opportunity –
                                                                                                                                                                                                                                                       Latrobe Creative
                                                                                                                                                                                                                                                       Precinct & Bathe

                                                                                                         Concept proposal for                                                                                                                                                             Regeneration opportunity –
                                                                                                          Gippsland Regional                                                                                                                                                            Renewable geothermal energy             Project
                                                                                                             Aquatic Centre.                                                                                                                                                          supply via heat exchange system           masterplan

          Gippsland Regional Aquatic Centre                                                                                                                                                                                                            Stakeholders

                                                                                                                                Image credits include Peddle Thorp Architects & Latrobe City Council,,
                                                                                                                                                                                                                                                       Luke McGrath                                  Jackson Architecture +

                                                                                      Economic impact:                                                                                                                                                 Senior Project Manager                        Katsieris Origami,                                   Development
                                                                                      • $57 million government funding                                                                                                                                                                               Architects in Association
                                                                                                                                                                                                                                                       Luke’s family is originally from Droitwich                                                          Overview
                                              Region: Traralgon, Gippsland                                                                                                                                                                             Spa in England, so geothermal energy          Architects for Latrobe
                                                                                      • Estimated $370K saved in
                                                                                                                                                                                                                                                       runs in his blood. He has researched          Creative Precinct                               Competition pool: 8 Lane x
                                                 Aboriginal community:                  operating costs annually through
                                                                                                                                                                                                                                                       examples of best practices for aquatic        “Our vision for the Latrobe Creative             51.5 metre with moveable
                                                      Gunai Kurnai                      geothermal energy use
                                                                                                                                                                                                                                                       centres across Australia and is working       Industries Precinct is two-fold: Firstly        boom to make 2 x 25 metre
                                             Founded: (Construction stage,                                                                                                                                                                             through the logistical and engineering        to draw upon the Latrobe Valley’s rich           pools or variable options
                                            scheduled to open January 2021)           Community impact:                                                                                                                                                challenges associated with sourcing           timber history and, in partnership with
                                            Developers: Latrobe City Council          • State-of-the-art community                                                                                                                                     geothermal water. Latrobe City Council’s      local industry across all scales, create           500 spectator seats
                                            Distance from Melbourne: 164km              leisure facility catering to broad                                                                                                                             geothermal project will deliver long-term     an exemplar precinct of iconic timber
                                                                                                                                                                                                                                                       economic, environmental and wellbeing                                                        Large indoor water play zone
                                                   Annual visitation:                   user groups                                                                                                                                                                                                  construction that demonstrates a new
                                                                                      • Adjacent to proposed ‘Latrobe                                                                                                                                  benefits to the Latrobe Valley community.     era of engineered timber capability,                  Toddlers pool
                                               Approx. 400,000 from year 3
                                                                                        Creative Precinct’ development,                                                                                                                                   There is the potential for hot springs     imagination, industry, production and
                                                 Core product price:                                                                                                                                                                                                                                                                                  Large warm water therapy
                                                                                        includes 756 seat theatre                                                                                                                                      bathing in subsequent stages. The water       construction in the Latrobe Valley and
                                             Assumed adult swim entry
heading | heading                                                                                                                                                                                                                                                                                           Part 1 | Saltwater Springs

                                                                                                                                                                                                                                                                       opportunity – Land
                                                                                                                                                                                                                                                                       enhancement through
                                                                                                                                                                                                                                                                       wetland development
                                                                                                                                                                                                                                                                       and revegetation.

                                                                                                       Concept proposal
                                                                                                            for Saltwater
                                                                                                       Springs with views                                                                                                                                                                young people through job creation.
                                                                                                            to Bass Strait
                                                                                                                                                                                                Jodie Vogt                                   Steve Parker
                                                                                                                                                                                                                                                                                         Destination Phillip Island is currently
                                                                                                                                                                                                Founder                                      Director, Millowl Dreaming
                                                                                                                                                                                                                                                                                         working on a ‘Global Sustainable
                                                                                                                                                                                                Testimony to their perseverance,             Millowl Dreaming offers cultural            Tourism Certification’ and is “keen to
                                                                                                                                                                                                Jodie and her partner Mark started the       education, smoking ceremonies               see the hot springs project commence”.
                                                                                                                                                                                                project 10 years ago including a tough       and Wayapa meditation around the

          Saltwater Springs
                                                                                                                                                                                                                                                                                         (Sykes, March 5 2019)
                                                                                                                                                                                                18-month planning period. Now, the           Bass Coast. Steve has a history of
                                                                                                                                                                                                pilot bore has been completed and            collaboration with Cape Kitchen.
                                                                                                                                                                                                                                                                                         Catherine Basterfield
                                                                                                                                                                                                Stage 1 is scheduled to open mid-2021.       He was also instrumental in establishing
                                                                                                                                                                                                After being actively encouraged to look      the Australian Indigenous Surfing Titles    CEO of Phillip Island Nature Parks
                                                                                                                                                                                                for potential development sites on the       and an Indigenous surfing program           When asked about her future vision

                                                    Snapshot                                                                                                                                    west coast, Jodie and her partner Mark
                                                                                                                                                                                                settled on the current location of Cape
                                                                                                                                                                                                                                             supported by Vic Health and the state
                                                                                                                                                                                                                                             government, which extended from
                                                                                                                                                                                                                                                                                         for the Island, Catherine replied “I
                                                                                                                                                                                                                                                                                         see it as a much wilder place, much
                                                                                                                                                                                                Kitchen in Newhaven. “Wellness should        Portland to Mallacoota.                     more vegetated, appreciated as an
                                             Region: Phillip Island, Gippsland
                                                                                                                                                                                                be something that people can access             “This was a place where our warriors     ecotourism destination known for
                                                 Aboriginal community:                                                                                                                          easily, so we decided to meet people         were on a journey, a place of visiting      its environmental values.” She sees
                                               Boon Wurrung and Bunurong                                                                                                                        where they already are.”                     and a place of healing to an extent.        the opportunity to tailor more niche
                                                Founded: (Concept stage,                                                                                                                           Their goal is to offer broader benefits   We ask people who visit to respect our      products and eco-style accommodation
                                                  scheduled mid-2021)                                                                                                                           to the community (by generating off-         Country and children because Bunjil         aiming at higher yielding travellers.
                                                                                                                                                                                                season demand) as well as aligning with      [our creator spirit] is always watching.”   (Sykes, March 5 2019)
                                             Developers: Jodie and Mark Vogt
                                                                                                                                                                                                their farsighted environmental values.          “The baths here are an amazing
                                            Distance from Melbourne: 131km                                                                                                                                                                   opportunity to make people think more
                                                                                                                                                                                                “Our immediate focus will be outside                                                     Peter Francis &
                                                     Annual visitation:                                                                                                                         bathing facilities, providing larger space   sustainable and connected … I’m trying
                                                                                                                                                                                                                                                                                         Cr Pam Rothfield
                                                     150K to 220K YR1                                                                                                                           for big groups as well as more intimate      to build pathways. My surfing program
                                                                                                                                                                                                                                             started with a $1200 budget and ended       Economic Development Manager
                                              Core product price: Based on                                                                                                                      spaces for small groups, and then quite
                                                                                                                                                                                                                                                                                         & Councillor, Bass Coast Shire

                                                                                                                             Image credits include,
                                               opening 2021 (and subject to                                                                                                                     a separate area for families (mindful of     with a $1 million budget.” Steve sees
                                              review) Peak Adult $65 Ch $45                                                                                                                     noise). We’ve already put 30,000 trees       Saltwater Springs as a complement to        (Sykes, March 5 2019)
                                                                                                                                                                                                in and will be planting another 10,000       the surf marine reserves surrounding        Key themes:
                                           Growth statistics: Will be reliant on
                                                                                                                                                                                                next month (June 2019).”                     Phillip Island. (Sykes, March 4 2019)       • Balancing growth, urbanisation/
                                            introduction of additional capacity
                                             and experiences - assuming 20%                                                                                                                        “I always thought we could be an                                                        housing/tourism
                                                                                                                                                                                                island ark, in the same way Kangaroo
                                                                                                                                                                                                                                             Kim Storey
                                                Staff employed: Currently          Tour package                                                                                                                                                                                          • Environment is our asset, even
                                                                                                                                                                                                Island has been positioned - different,      General Manager at Destination
                                              (TCK 12 - 15) mix of FT, PT and      opportunity – Penguin                                                                                                                                                                                   for the Grand Prix, it’s the beauty of
                                                                                                                                                                                                soft and gentle, not intimating … not        Phillip Island
                                               Casual - Opening No. 60 - 90        Parade & Bathe                                                                                                                                                                                          the landscape'
                                                                                                                                                                                                everyone’s up for the wilderness, we         Kim explained that the Island’s roads
                                                                                                                                                                                                need them to feel safe and secure. That      and assets reach their capacity in          • Phillip Island has a summer persona,
                                                                                                                                                                                                way we can encourage them gently, hold       peak season. The population swells            not yet a winter persona
                                                                                                                                                                                                their hand, go deeper and bolder, allow      from 12,000 to 50,000 people and            • Spa, wellness, lifestyle fits with
                                                                                                                                                                                                them to develop that understanding to        this creates friction with the local          place identity – the missing
                                                                                      “Wellness should be                                                                                       care. We believe that is the only way to     community. The major supply gap is in
                                         BEFORE                                                                                                                                                                                                                                            ingredient?
                                         TOP LEFT: Development                      something that people                                                                                       do it.”                                      high-end accommodation while the key
                                         site, former grazing land                                                                                                                                 “Victoria has the opportunity to          challenges are increasing length of stay    •   Saltwater Springs developers have
                                                                                   can access easily, so we                                                                                     position itself as the hot springs           and evening out seasonality. She sees           a good reputation, “just need to get
                                         AFTER                                     decided to meet people                                                                                       destination of Australia, developments       Saltwater Springs as an opportunity for         on with it!”
                                         LEFT: Concept design,
                                                                                                                                                                                                need to come through in a wave. For us,      the fox-free island to go beyond Phillip
                                         by Tract Consultants,                     where they already are”                                                                                      this is a legacy project.”                   Island Nature Parks and the Grand Prix.
                                         showing strong integration
                                         with indigenous landscape.                                        – Jodie Vogt                                                                         (Sykes, May 20 2019)                         There is also the chance to attract more

26 | The Great Victorian Bathing Trail                                                                                                                                                                                                                                                                   The Great Victorian Bathing Trail | 27
heading | heading                                                                                                                                                                                                                                                                                    Part 1 | 12 Apostles Hot Springs

                                                                                                                                                                                                                                                                        TOP LEFT: Tour
                                                                                                                                                                                                                                                                        package opportunity
                                                                                                                                                                                                                                                                        – Great Ocean Walk
                                                                                                                                                                                                                                                                        & Bathe, including
                                                                                                                                                                                                                                                                        12 Apostles Lodge
                                                                                                                                                                                                                                                                        Walk partnership

                                                                                                                                                                                                                                                                        BOTTOM LEFT:
                                                                                                                                                                                                                                                                        opportunity – Goal to
                                                                                                                                                                                                                                                                        create a zero-waste
                                                                                                                                                                                                                                                                        café inspired by the
                                                                                                                                                                                                                                                                        work of Joost Bakker

                                                                                                                                                                                                                                                                        RIGHT: Proposed

                                                                                                 Concept proposal
                                                                                                   for 12 Apostles
                                                                                                       Hot Springs

          12 Apostles Hot Springs                                                                                                                                                                                      Stakeholders
                                                                                   “The concept of a                                                                                                                   Guy Obeid

                                                   Snapshot                      bathing trail is very                                                                                                                 Transaction Manager, CMFC
                                                                                                                                                                                                                       Regarding the challenges of
                                                                                                                                                                                                                                                                      Project overview                 Project Team
                                                                               exciting, especially in                                                                                                                 developing hot springs I would say           #1 Product – Public Cafe      Rocdon Development,
                                                Region: Great Ocean Road
                                                                              the context of a young                                                                                                                   that there is considerable comparative        (average spend at $15),              Developer

                                                                                                                     Image credits include, Charles Davidson,
                                                 Aboriginal community:                                                                                                                                                 data for accommodation offerings.            including farmers market
                                                    Kirrae Wurrung                 bathing industry.”                                                                                                                  So where, for accommodation, our                                              Slattery Australia,
                                                       Founded:                                     – Guy Obeid                                                                                                        consultants have been able to rely on       #2 Product – Public Bathing
                                                                                                                                                                                                                                                                     ($50 off-peak, $55 peak),         Quantity Surveyor
                                                (Concept stage, scheduled                                                                                                                                              a large pool of regional data to arrive
                                                     January 2022)                                                                                                                                                     at average room rates and occupancy          including arts amphitheatre
                                                                                                                                                                                                                                                                                                  Savi Communications,
                                                                                                                                                                                                                       rates, the pool of data for a hot springs
                                                      Developers:                                                                                                                                                                                                  #3 Project – Wellness Resort
                                                                                                                                                                                                                       operation is more limited. This has                                             Branding Agency
                                                   Rocdon Development
                                                                                                                                                                                                                       made it more challenging for us to, for      (with scheduled activities
                                            Distance from Melbourne: 227km                                                                                                                                             example, predict capture rates from           that people can opt into)             CMFC,
                                                  Core product price:                                                                                                                                                  the 5.6 million people that visit the                                         Transaction Manager
                                               $50 bathing pass (off-peak)                                                                                                                                             region and the 2.6 million that attend       Benchmarks - Shambala
                                                                                                                                                                                                                       the visitor centre. If operators in the      Oceanside Retreat & Mesa      Biofilta Water Solutions,
                                                                                                                                                                                                                       industry to work together to pool this        Stila Resort, Indonesia
                                                                                                                                                                                                                       type of data, it could certainly help the                                  Project & Water Management
                                                                                                                                                                                                                       industry's development.
                                                                                                                                                                                                                          Regarding a bathing trail, I think                                        Kalus Kenny Intelex,
                                                                                                                                                                                                                       the concept of a bathing trail is very                                           Legal Advisors
                                                                                                                                                                                                                       exciting, especially in the context of a
                                                                                                                                                                                                                       young bathing industry in Victoria. The                                       Neil Architecture,
                                                                                                                                                                                                                       ability to create such a proposition and
                                                                                                                                                                                                                       team it with complimentary attractions
                                                                                                                                                                                                                       and dining experiences is an exciting
                                                                                                                                                                                                                                                                                                     Dransfield Hotels
                                         BEFORE                                                                                                                                                                                                                                                        and Resorts,
                                         TOP LEFT:                                                                                                                                                                     (Sykes, March 26 2019)
                                         Drone photo
                                                                                                                                                                                                                                                                                                       Agent and Resort
                                         of proposed                                                                                                                                                                                                                                                 Development Advisor
                                         development site
                                         AFTER                               Concept proposal
                                         LEFT: Concept                       for the stairs to                                                                                                                                                                                                         Communications
                                         design by Neil                      the changerooms

28 | The Great Victorian Bathing Trail                                                                                                                                                                                                                                                                    The Great Victorian Bathing Trail | 29
Part 1 | Geothermal Victoria

          Geothermal Victoria                                                                                                                                    Example of
                                                                                                                                                                 geothermal power
                                                                                                                                                                 station pipelines

          Extract from the 2016 Victorian Geothermal Assessment Report,
          Melbourne Energy Institute, University of Melbourne

                                                                                                                                                                                                                                                                Geothermal power
                                                                                                                                                                                                                                                                plant at Wairakei,
                                                                                                                                                                                                                                                                New Zealand

                                                                                                                                                      Geothermal heat
                                                                                                                                                      supply, Korean
                                                                                                                                                      Institute of
                                                                                                                                                      Geoscience and
                                                                                                                                                      Mineral Resources
                                                                                                                                                      (Daejeon, Korea)

          Map showing geothermal
          water resources,
          concentration along                                                                                                                                                                                                                    Geothermally heated
          southern coastline.                                                                                                                                                                                                                    greenhouse, Turkey

                                                              'The use of geothermal energy is                                                     locations. Warm aquifers are known           rates, and a lack of public awareness of   established energy supply network
                                                                                                       Source: Melbourne Energy Institute, 2016)

                                                              increasing around the world in order                                                 to underlie many parts of the state          the possibilities.                         represents a barrier to the development
                                                              to achieve C02 emissions reduction,                                                  including the Bellarine and Mornington          The Victorian climate everywhere        of geothermal power generation in
                                                              reduce energy costs, and improve                                                     Peninsulas, the Werribee Plains, and         lends itself to the deployment of energy   Victoria … However, unlike other parts
                                                              energy security and energy efficiency.                                               the Latrobe Valley. There is strong          efficient ground source heat pumps.        of Australia, geothermal energy also
                                                                 While these same drivers apply in                                                 technical potential for harvesting the       GSHPs provide efficient heating in         represents an opportunity to ‘repurpose’
                                                              Victoria, Victoria’s unique geological                                               heat in these aquifers, with little impact   winter and cooling in summer, with         existing energy infrastructure and
                                                              and economic conditions require                                                      on the quantity and quality of the           additional environmental and public        expertise in Victoria. For example,
                                                              a unique consideration of how                                                        water itself, for direct use in a range of   health benefits, compared to roof          skilled power industry personnel, drilling
                                                              geothermal energy might cost-                                                        industrial applications. Identification      mounted HVAC systems. The challenge        contractors, transmission lines and large
                                         Cover of Victorian   effectively address these drivers.                                                   of economic geothermal resources             to developing a sustainable GSHP           energy consumers are all co-located
                                         Geothermal              Geothermal energy already                                                         is currently limited by inadequate           industry in Victoria lies largely in       in the Latrobe Valley, which is also one
                                         Assessment Report
                                                              represents an economic resource for                                                  knowledge of aquifer temperature and         overcoming initial high capital costs      of the most prospective locations for
                                         2016, Melbourne
                                         Energy Institute     direct heat in a number of Victorian                                                 distribution, sustainable extraction         through economies of scale … The           geothermal energy in the state.'

30 | The Great Victorian Bathing Trail                                                                                                                                                                                                                    The Great Victorian Bathing Trail | 31
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