There is a story that needs to be told - The Produce News

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There is a story that needs to be told - The Produce News
There is a story that needs to be told.
The story of a proud industry, steeped in family, pride and tradition. Hard working
people dedicated to the highest standards. Stewards of the land. Let’s tell the
story of the often under appreciated people who provide humanity with its
healthiest, safest, most delicious food ever. The fresh produce industry.

                   Let us tell your story.

THE PRODUCE NEWS | 2020 MEDIA KIT | PRODUCENEWS.COM/ADVERTISE

                                  FOUNDED IN NYC • 1897
There is a story that needs to be told - The Produce News
2   THE PRODUCE NEWS MEDIA KIT

      Engaging narratives of the people who
         produce the world's finest food.

                                                     NEXT

                                                                                                               GENERATION
                                        GENERATION

     GENERATION NEXT profiles industry members 30 years old

     with our newspaper, and it has   become     the most
                                                                  HERITAGE
     and younger. Its original intent was to involve younger readers
                                                              popular edi-
                                   THE   FAMILY        BUSINESS
     torial series The Produce News has ever produced. If you have
     a young staffer or family member you would like to see fea-   SPECIAL OFFER
     tured in GENERATION NEXT,Theplease
                                      Producelet us isknow!
                                              News
                                                                  TRIBUTE
                                                       pleased to offer
                                                             complimentary subscriptions to industry
                                                             members under age 30. Please contact
                                                          REMEMBERING                 A manager,
                                                              Susan Marcus, circulation PIONEER  at
                                                          201/986-7990 or marcus@theproducenews.com.

                                                         RECOGNITION
                                                                  NEXT
                                                                                                  GENERATION
                                                     GENERATION

                                                                   A JOB WELL DONE

     When a prominent member of the produce industry retires, a brief
     paragraph cannot do justice to a lifetime of accomplishments. Our
     RECOGNITION series aims to provide a comprehensive look at a
     career and the impact a person has had on the produce industry.
     Each RECOGNITION article will be in a full-page, four-color format
     with a pictorial emphasis on the retiree’s career. Here, too, we
     welcome input from our readers on people they would like to see
     receive RECOGNITION.

CONTACT YOUR PRODUCE NEWS REPRESENTATIVE • EMAIL: BRICKER@THEPRODUCENEWS.COM • 201-986-7990
There is a story that needs to be told - The Produce News
THE PRODUCE NEWS MEDIA KIT   3

  Only print can adequately chronicle
the history, legacy and accomplishments
         of the produce industry.

                                    HERITAGE
                                       THE FAMILY BUSINESS

Family businesses are the bedrock of the produce industry. The

                                        TRIBUTE
HERITAGE series chronicles the industry’s families — their
beginnings, their struggles, their victories and successes. If you
would like to see a family covered,   please contact
                            REMEMBERING            A us. We are
                                                     PIONEER
especially interested in stories about multi-generational compa-
nies and old photos. Each HERITAGE article will be laid out in a
                                  HERITAGE
four-color format on approximately three pages.
                                  RECOGNITION
                                       THE  FAMILY
                                         A JOB WELLBUSINESS
                                                     DONE

                                        TRIBUTE
                                   REMEMBERING A PIONEER

The TRIBUTE series salutes industry pioneers who are no longer

                                  RECOGNITION
with us. Too often, the passing of a prominent industry mem-
ber is quickly covered in an obituary and then life moves for-
ward. TRIBUTE will give these people
                                 A JOB  their due honor.
                                           WELL     DONE TRIBUTE
intends to be a “mini biography.” It will consist of milestone pho-
tos from the person’s life, as well as a written account of his or
her innovations and accomplishments. We welcome input from
our readers on who they would like to see covered. Each TRIB-
UTE will be in a four-color format on a full page.

           CONTACT YOUR PRODUCE NEWS REPRESENTATIVE • EMAIL: BRICKER@THEPRODUCENEWS.COM • 201-986-7990
There is a story that needs to be told - The Produce News
4    THE PRODUCE NEWS MEDIA KIT

      Print tells the produce industry's story.
                   THE CONVENTIONAL WISDOM IS THAT
                  EVERYTHING PRINT IS DEAD, BUT PLENTY
                    OF PEOPLE DIDN’T GET THE MEMO.
                     The Produce News has many digital products that offer
                         excellent exposure. Needless to say, we are fully
                      committed to the digital era. Yet, print still has some
                        characteristics that the web simply cannot match.

      Here are four advantages that print advertising has, even in the era of
      online everything.

      1. Print Has Gravitas
      Sure, being interviewed for a major newspaper or magazine’s website is a big deal,
      but it’s an even bigger deal for that interview to appear in print. Print – whether pro-
      motional or editorial in nature – has a tangibility that the web doesn’t. And marrying
      the solidity of print to the convenience of the web strengthens both media.

      2. Print Readers Are Focused
      Aside from brewing a pot of coffee, not that much multitasking goes on during news-
      paper reading. This only makes sense. If you’re browsing the web with six tabs open
      and the television on in the background, you may not be that receptive to all the
      advertising going on around you. But if you’re reading a newspaper, you’re generally
      focused on just that. Folio Magazine reports that a Ball State University study showed
      that when newspapers are used by consumers, they are the primary or exclusive
      medium 85% of the time. In other words, most of the time someone is reading a news-
      paper, they’re not multitasking.

      3. Sometimes Unplugging Is Very Appealing
      We’re creatures of our tech-saturated times, and that’s not going to change. However,
      people are starting to see the value of unplugging occasionally. New York Times best-
      selling author Baratunde Thurston unplugged for 25 days and chronicled his experi-
      ence for Fast Company. Most people won’t unplug for that long, but people are seeing
      the value in occasionally untethering themselves from their devices and the web, and
      print is there to engage people during these times.

      4. Print Offers Ad Buyers Flexibility and More Personal Attention
      If you’re advertising a new product in print, you can arrange to have your ad appear in
      an appropriate special section of a publication. Furthermore, with print, you can tailor
      the ad to your budget, with quarter-page, half-page, or full-page ads.

       The power of produce in print...
     Courtesy of http://blog.realmatch.com/trade-publishers/5-advantages-print-advertising/

CONTACT YOUR PRODUCE NEWS REPRESENTATIVE • EMAIL: BRICKER@THEPRODUCENEWS.COM • 201-986-7990
There is a story that needs to be told - The Produce News
THE PRODUCE NEWS MEDIA KIT               5

                 Print ads generate produce sales.

   JIM ALLEN (VICE PRESIDENT OF MARKETING)                                                       RICHARD RUIZ (PRESIDENT)
            NEW YORK APPLE SALES                                                                 RUIZ SALES • EDINBURG, TX
                                                                               “In this era of increased food safety and traceability, it is important for retailers
“The Produce News consistently covers current and newsworthy topics,           to buy only from trusted, PTI-compliant suppliers. Through its cost-effective
and always in a timely manner. Its team provides spot-on service, and is       advertising rates and excellent editorial coverage, The Produce News has
both proactive and reactive to our ever-changing industry. TPN’s audience      enabled Ruiz Sales to spread the message of our commitment to providing
is both Timely and Targeted, and perfect for our needs.”                       top-quality, safe and nutritious food that is fully traceable back to the source.”

        KURT CAPPELLUTI (SALES MANAGER)                                                     LINDSAY GIDDINGS (MARKETING)
        STELLAR DISTRIBUTING • MADERA, CA                                                  ALWAYS FRESH • WINTER HAVEN, FL
“It’s pretty simple. When I need to get information out, I know The Produce    "The Produce News offers a multitude of marketing opportunities, allowing
News is the place to go. Whether it’s an ad or an informative article we       for us to make connections with new customers all over the country. Since
need to get out, they work with us to get it out quickly and painlessly and    working with The Produce News, our website traffic has exponentially
that is not always the case with other companies. It’s a no brainer for us.”   increased! Great service. Great staff. Great publication!"

                   GRANT KITAMURA (CEO)                                        W. SHANNON RUTHERFORD (MARKETING DIRECTOR)
     BAKER & MURAKAMI PRODUCE • ONTARIO, OR                                            THERMAL TECHNOLOGIES, INC.
"As an onion shipper in Idaho-Eastern Oregon I understand the value in         “The Produce News plays an indispensable role in Thermal Tech’s inte-
both advertising and editorial coverage in The Produce News. Our cus-          grated global marketing strategy. We are proud to associate our brand
tomers can keep abreast of conditions in our area through the news sto-        with this high-quality trade publication, whose captivating and timely con-
ries, and our company information is available during shipping season."        tent make it one of the most relevant resources in the industry.”

HELEN L. AQUINO (DIRECTOR OF BRAND MARKETING)                                  JIMMY COPPOLA (ACCOUNT MANAGER/MARKETING)
  VILLAGE FARMS INTERNATIONAL • HEATHROW, FL                                   WESTMORELAND-TOPLINE FARMS • ONTARIO, CANADA

“Like all companies, Village Farms is concerned with image management.
Over the years I have come to depend on The Produce News for their con-        "Great staff, great information. The Produce News is always a pleasure to
                                                                               work with and a great place to get up to date, current information."
sistent delivery of quality journalism. Their high standards and integrity
set them apart as one of the leading trade publications in our industry.”

                              CONTACT YOUR PRODUCE NEWS REPRESENTATIVE • EMAIL: BRICKER@THEPRODUCENEWS.COM • 201-986-7990
There is a story that needs to be told - The Produce News
6   THE PRODUCE NEWS MEDIA KIT

           The power of produce in print...
            only print tells your full story.
                           2020 MARKS OUR LARGEST
                           PRINT CIRCULATION EVER.
         “The report of my death was an exaggeration.” – Mark Twain

     7,601 Retail chains, wholesale grocers, voluntaries,
     co-ops, wholesale clubs, top 100 c-stores
     This is the largest segment of our list, representing approximately half of our circulation. It is a
     hand-cultivated list consisting primarily of produce directors, produce merchandisers and produce
     buyers for retail organizations, plus the top 100 convenience chains. Our list also includes VPs of
     merchandising, procurement and perishables, as well as divisional VPs. Our upper management
     coverage includes the presidents or CEOs of the top 100 supermarket chains and wholesale grocers.
     In smaller chains where there is no produce title, we go to titles such as “head buyer,” “perish-
     ables buyer” or “owner and head buyer.” This list is not “padded” with subs to individual stores, or
     “multi-copy same addressee” subs.

     3,416 Major terminal market wholesalers, buying brokers
     The majority of these are large metropolitan terminal market wholesale operations that buy for small-
     er chains and supply shorts to larger chains. They also service and make buying decisions for the
     enormous foodservice operator industry. Also included in this list are terminal market buying brokers
     and shipping-point brokers.

     1,800 Foodservice distributors who handle fresh
     produce & buyers for top 100 restaurant chains
     We reach all foodservice distributors in the United States that carry fresh produce as part of their
     product line. In addition to our terminal market wholesale subscribers, these very important foodser-
     vice distributors buy for and supply the foodservice operator industry. Our list also includes the pro-
     duce buyers for the nation’s top 100 restaurant chains.

     3,183 Grower-shippers
     This is a hand cultivated list assuring you extensive coverage of the nation’s largest, most financially
     solid, grower-shipper operations. These firms grow, pack and ship the majority of the nation’s fresh
     produce.

     16,471 BPA-audited subscribers
     Also included in The Produce News’ circulation list are 325 transportation firms and 116 companies
     allied to the fresh produce industry (June 2019 BPA Circulation Statement). For a complete copy of
     our BPA Worldwide Circulation Statement, call 201-986-7990, log on to www.theproducenews.com.

CONTACT YOUR PRODUCE NEWS REPRESENTATIVE • EMAIL: BRICKER@THEPRODUCENEWS.COM • 201-986-7990
There is a story that needs to be told - The Produce News
THE PRODUCE NEWS MEDIA KIT                   7

    Print ads tell the buyer who you are.

   TOMMY COLLINSWORTH (DIRECTOR OF SALES)                                                        NICHOLAS M. PASCULLI (PRESIDENT)
      BAKER FARMS • NORMAN PARK, GA                                                                 TMD CREATIVE • SALINAS, CA
 “Produce News delivers results for Baker Farms. The PN team is great to work         "I have been blessed to have had an outstanding ‘partnership’ with the profes-
 with and we consider them a part of our media team. We are able to show-             sionals at The Produce News for nearly 30 years. They understand our industry
 case our premium greens offerings, from traditional bulk leafy greens to our tri-    and really care about the health and success of it. Their dedicated team is quick
 ple-washed bagged greens, directly to the trade. Industry feedback and our contin-   to respond with creative solutions to help drive our clients' messages."
 ual expansion in sales and offerings reflect the effectiveness of Produce News. ”

 ANTHONY SERAFINO (VP OF PUBLIC RELATIONS)                                                        HERB HAUN (CHAIRMAN)
     EXP GROUP LLC. • NORTH BERGEN, NJ                                                   IEOOC PROMOTIONS COMMITTEE • PARMA, ID
“The Produce News has given us the ability to expand our brand by reaching their      “On behalf of the Idaho-Eastern Oregon Onion Committee and our promo-
vast audience. We’ve seen exponential company growth, and that’s a testament to       tion subcommittee, we are so happy to celebrate our 60 th anniversary
the publication’s strength. I look forward to our company’s future with The Produce   with The Produce News. Thanks for the great personal articles of interest
News on our side.”                                                                    over the years, and great service to the produce industry. ”

JEFF WATKIN (GRAPHICS & MARKETING MANAGER)                                            CHARLOTTE VICK (SALES & ACCOUNTING MANAGER)
         SEV-REND • COLLINSVILLE, IL                                                        VICK FAMILY FARMS • WILSON, NC
                                                                                      “The Produce News is always there to help out Vick Family Farms with any marketing
 “The Produce News is an essential part of Sev-Rend’s marketing strategy.             we may need. They offer friendly, reliable service and have helped us reach the produce
 Both digital & print advertising platforms with The Produce News have                audience we were targeting. They always do a great job at delivering the message in a
 shown significant ROI for our communications to the produce industry.”               professional and timely manner. Being new to sales I know I can always trust their
                                                                                      honesty and guidance to get me the most coverage for my money.”

   CHRIS VEILLON (CHIEF MARKETING OFFICER)                                             ROBERT VON ROHR (DIR. OF CUSTOMER RELATIONS)
 PURE FLAVOR • LEAMINGTON, ONTARIO CANADA                                                    SUNNY VALLEY INTER. • GLASSBORO, NJ
 “The Produce News is an integrated & valuable media partner for Pure                 “In an age when timely and accurate information is crucial, The Produce News has
 Flavor ®. Their reach helps us promote our business, the team is always              always done an excellent job in getting the message out to the produce industry.
 looking for ways for us to reach more customers both in print and online.”           Whether it’s print ads, new items, market updates or promotional opportunities, they
                                                                                      have proven with confidence that all will be handled promptly and professionally.”

                                 CONTACT YOUR PRODUCE NEWS REPRESENTATIVE • EMAIL: BRICKER@THEPRODUCENEWS.COM • 201-986-7990
There is a story that needs to be told - The Produce News
8        THE PRODUCE NEWS MEDIA KIT

                  Justifiable advertising rates enable
               successful produce marketing programs.
                                              Index Cover Leaderboard
                                                     10” x 1.25”

     Vol. 119, No. 4                                               FOUNDED IN NYC • 1897                                      February 22-March 7, 2016

                                 VISIT WWW.THEPRODUCENEWS.COM FOR THE LATEST INDUSTRY UPDATES

                                                                                   DRONING on for agriculture
       GENERATION NEXT                         FUELING CREATIVITY
       Alisha Albinder brings fresh            For the second straight year,
       perspective to family’s apple           Turbana has joined the University
       business. PAGE 20                       of Miami’s PhilADthropy event to
                                               support students. PAGE 22

                                                            Stickies

                                                                                   Steve Maxwell and the Precision Ag team will begin research and develop-
                                                                                   ment testing of cutting-edge drones designed to provide agricultural pro-
                                                                                   ducers with rapid response, cloud storable data to help them make quick

                                                                                                                                                                            Front Inside Cover
                                                                                   business decisions about the condition of their crops.
       SOUTHERN EXPOSURE                       NOGALES
       Companies gear up for another           Uncharacteristic weather poses
       fun-filled Southern Exposure
       conference and expo. PAGE 37
                                               challenges for Nogales distribu-
                                               tors. PAGE 86
                                                                                   SIGHTINGS
                                                                                   NJ ag industry meets for combined conventions, Pages 26-27
                                                                                                                                                                                10” x 15”
                                                                                   FPFC Luncheon features political chatter, Pages 28-29
                                                                                   Vidalia onion industry holds annual banquet, Pages 30-31
                                                                                   NEPC members ‘Rock the Night Away,’ Pages 32-34

                                                                                   26-27                                                             28-29

       NATIONAL WATERMELON ASSOCIATION CONVENTION
       This year’s NWA Convention will focus on labor and food-safety rules.
       PAGE 101

                                                                                   30-31                                                             32-34

                                                                                                                                                                                                              Second Front Teaser #1   Second Front Teaser #2
                                                                                           Index Cover Teaser                                                                                                    4.9375” x 1.75”          4.9375” x 1.75”
                                                                                             4.9375” x 1.75”

                                       INDEX COVER                                                                                                             FRONT INSIDE COVER                                    SECOND FRONT
                             The new front page of                                                                                                             The new high visibility page 2                    Our traditional front page,
                              The Produce News.                                                                                                                 of The Produce News. Faces                           now on page 3 of
                                       • Leaderboard – $5,815                                                                                                        the Second Front.                              The Produce News.
                                                  • Teaser – $4,815                                                                                             •   Earned page rate plus 25 percent                     • Teaser #2 – $3,815
                                                • Stickies – $4,815                                                                                                                                                      • Teaser #1 – $3,570

                                                                                                                 FREQUENCY DISCOUNTS AVAILABLE ON ALL POSITIONS

                                                                                                                                                                    2020 PRINT RATES

                                                                                                                     RATES ARE COMMISSIONABLE TO OUR
                                                                                                                FRIENDS IN THE ADVERTISING AGENCY BUSINESS

          FOUR COLOR AD RATES                                                                                                                                                             ONE PAGE INSERT RATES
          		                                                         1 Time                            3 Time                                   6 Time          12 Time 24 Time           1 Time    3 Time    6 Time     12 Time       24 Time
          Full Page                                                  $3,815                            $3,570                                   $3,450          $3,265     $3,025         $3,815     $3,570    $3,450   $3,265     $3,025
          Half Page                                                  $2,775                            $2,615                                   $2,520          $2,415     $2,255         Call for a quote on custom size inserts.
          Quarter Page                                               $1,945                            $1,855                                   $1,795          $1,735     $1,645

          FOUR PAGE CORPORATE BROCHURE                                                                                                                                                    FOR PRINT SPECIFICATIONS VISIT
          Four color format on your company only.                                                                                                                                         WWW.PRODUCENEWS.COM/ADVERTISE
          Equivalent of four full pages.
          Single large sheet $7,500 ($1,875 per page)

          FIRST PLACE GOLD AWARD
          Evergreen Printing in Bellmawr, NJ, printers of The Produce News, received a first place “GOLD
          AWARD” from the IAPHC for excellence in the print quality of The Produce News. The IAPHC is the
          leading national organization of the printing and graphic arts industry.

CONTACT YOUR PRODUCE NEWS REPRESENTATIVE • EMAIL: BRICKER@THEPRODUCENEWS.COM • 201-986-7990
There is a story that needs to be told - The Produce News
THE PRODUCE NEWS MEDIA KIT             9

                       Print ads pay for themselves.

             RAQUEL MELLO (SALES EXECUTIVE)                                                       SCOTT MARBOE (MARKETING DIRECTOR)
              HAPCO FARMS • RIVERHEAD, NY                                                  ONEONTA STARR RANCH GROWERS • WENATCHEE, WA
 “The Produce News is an extremely unique and efficient publication with                    “The Produce News is reaching a broad spectrum of top decision-makers
 a reliable reputation for cost-effective print and media distribution. Their               throughout our industry. I find it on almost every desk in every office I
 staff is wonderful to work with and helps keep our marketing efforts orga-
 nized and relevant to our customers. Our label ‘Fresh From The Start’ has                  visit. It offers a great value for our advertising dollars in these
 flourished with their help in reaching our target audience.”                               cost-efficient times.”

 DIANA HUNTER ( CREATIVE SERVICES MANAGER)                                                      ERICA BARAJAS (MARKETING MANAGER)
                     WESTROCK • NORCROSS, GA                                                   BOYETTE BROTHERS PRODUCE • WILSON, NC
 “WestRock has been advertising with The Produce News for several years                     “The Produce News has been instrumental in connecting Boyette Brothers
 and we’ve always found it to be a good value for our marketing dollars.
 Many of our customers are subscribers and advertisers to The Produce News                  Produce with new partners across the country and their team makes shar-
 and we’re always excited to learn that they saw our ad or feature article in a             ing our sweet potato news, effortless!”
 recent edition. Everybody wins with The Produce News!”

 CHARLIE EAGLE (VP OF BUSINESS DEVELOPMENT)                                                          JOHN G. SHUMAN (PRESIDENT)
  SOUTHERN SPECIALTIES • POMPANO BEACH, FL                                                        SHUMAN PRODUCE INC. • REIDSVILLE, GA
  “Southern Specialties’ exposure to the industry through The Produce                       “The Produce News provides unprecedented service to the produce indus-
  News has rewarded us with quantifiable results. Produce professionals                     try through custom advertising plans that fit any of your marketing needs.”
  let us know they read The Produce News.”

                           SKIP CONSALO (CEO)
                                                                                             REBECCA SCOTT (GROWER ACCOUNTING & MARKETING MGR)
     THE FRESHWAVE & CONSALO FAMILY FARMS
                 VINELAND, NJ                                                                           NASH PRODUCE • NASHVILLE, NC
"The Freshwave and Consalo Family Farms count on The Produce News for the best com-        “It is always a pleasure to work with the editorial staff at The Produce News!
munication, marketing and advertising in the industry. The Produce News employs a stel-    Their knowledge in regards to produce marketing, advertisement, and overall
lar team that helps us reach readers in the best way possible. They have been a source     communication in an ever-changing industry allows for ease of mind on our end.
that our companies can rely on. The ever-changing trends of this industry require compa-   The consistency in their ability to generate quality publications makes it a no
nies to stay "in the know," and The Produce News is the source to go to, every time."      brainer for Nash Produce to utilize their marketing services year after year.”

                                   CONTACT YOUR PRODUCE NEWS REPRESENTATIVE • EMAIL: BRICKER@THEPRODUCENEWS.COM • 201-986-7990
There is a story that needs to be told - The Produce News
10 THE PRODUCE NEWS MEDIA KIT

                        Ad campaign or
                        "one and done"?
                                TOTAL AUDITED PRINT CIRCULATION

                          The Packer                                            17,084

                    The Produce News                                            16,471

                                  FULL PAGE FOUR COLOR RATES

                          The Packer                                           $10,005

                    The Produce News                                            $3,815

                       AD COST TO REACH 1,000 BUYER SUBSCRIBERS

                          The Packer                                        $680 C.P.M.

                    The Produce News                                        $298 C.P.M.

                         For $10,005 you get...
                     • One full page in The Packer ($10,005)
                            17,084 reader exposures

      • Three full pages in The Produce News ($3,335 each)
                     49,413 reader exposures*

                    *We do not inflate our retail print circulation numbers with
                     digital "subscribers" and single store circulation claims.

CONTACT YOUR PRODUCE NEWS REPRESENTATIVE • EMAIL: BRICKER@THEPRODUCENEWS.COM • 201-986-7990
THE PRODUCE NEWS MEDIA KIT   11

16,000 copies of your corporate brochure!
                FOUR PAGE INSERT TELLS YOUR STORY.
                                                                                                          Front of sheet 22 3⁄4” x 17”
                                                                                    PAGE 1                                                                                                                                                            PAGE 2
                                                                                                                                                                                                                                                                                                                                                                                  July 2013

                                                                                                                                                                                           Successful Ocean Spray marketing programs return in 2013
                                                                                                                                                                                                                                             “Three-quarters of Americans have never                                                             FACEBOOK
                                                                                                                                                                                                                                             heard of a cranberry bog, nor have witnessed                                                        Ocean Spray is now on Facebook,
                                                                                                                                                                                                                                             the beauty firsthand,” said Ken Romanzi,                                                            and consumers are encouraged to
                                                                                                                                                                                                                                             Ocean Spray’s Senior Vice President & Chief                                                         follow cranberries via the popular
                                                                                                                                                                                                                                             Operating Officer – Ocean Spray® Brands.                                                            social media platform.
                                                                                                                                                                                                                                             “Through our sponsorship with Walt Disney
                                                                                                                                                                                                                                             World Parks and Resorts, we are thrilled to                                                         Once again, show your love of Ocean Spray
                                                                                                                                                                                                                                             educate a whole new group of people who                                                             fresh cranberries by liking us on Facebook,
                                                                                                                                                                                                                                             might not otherwise understand the journey                                                          and we’ll give the love right back with a $1.00
                                                                                                                                                                                                                                             of their favorite Ocean Spray products, like                                                        off coupon. Simply click the “Like” button and
                                                                                                                                                                                                                                             Ocean Spray Craisins® Dried Cranberries,                                                            make sure your printer is turned on and ready
                                                                                                                                                                                                                                             from the bog to their favorite recipes.”                                                            to print the coupon, starting this September.
                                                                                                                                                                                           Ocean Spray is bringing back the iconic adver-
                                                                       A look at fresh produce offerings for                                                                               tising, along with many of its other successful   OCEAN SPRAY’S BIG APPLE BOG                                                                         GROWER PROFILE CARDS
                                                                                                                                                                                           marketing initiatives from past years, as part    Ocean Spray’s Big Apple Bog will be back in                                                         Ever wonder who grew the cranberries on
                                                                                                                                                                                           of its promotional plans for 2013.                New York City’s Rockefeller Center®, show-                                                          display in the produce department at your
                                                                                                                                                                                                                                             casing the taste, health and heritage of the                                                        favorite retailer?

                            Leading cranberry producer                                                                                                                                     The comical grower duo will again appear in
                                                                                                                                                                                           television spots set in a cranberry bog and at
                                                                                                                                                                                           special events to promote the health benefits,
                                                                                                                                                                                                                                             exceptional cranberry. Measuring 1,500
                                                                                                                                                                                                                                             square feet, the bog contains 2,000 pounds
                                                                                                                                                                                                                                             of fresh, floating cranberries, which will be on
                                                                                                                                                                                                                                                                                                                                                 To help educate consumers about how and
                                                                                                                                                                                                                                                                                                                                                 where cranberries are produced, Ocean Spray

                            is Quality Focused!
                                                                                                                                                                                           beauty and American heritage of cranberries       display in mid-October.                                                                             has created grower profile cards that include
                                                                                                                                                                                           using their unique brand of folksy humor.                                                                                                             a photo of the grower and a short description
                                                                                                                                                                                                                                             MACY’S THANKSGIVING DAY PARADE®                                                                     of the operation.
                                                                                                                                                                                           PARTNERSHIP WITH WALT DISNEY WORLD                With cranberries a staple on the Thanksgiving
                                                                                                                                                                                           PARKS AND RESORTS                                 dinner table at households across the United                                                        The cards are prominently hung next to fresh
                                                                                                                                                                                           Another popular marketing event that is           States, it is natural that they are represented                                                     fruit displays and feature growers from all
                                                                                                                                                                                           returning this season is Ocean Spray’s involve-   in the most celebrated parade in the world.                                                         production areas–Massachusetts, Wisconsin,
                                                                                                                                                                                           ment with Walt Disney World Parks and             Ocean Spray will again be among the dozens                                                          Quebec and the Northwest.
                                                                                                                                                                                           Resorts. Ocean Spray brought the first cran-      of floats and balloons that participate in this
                                                                                                                                                                                           berry bog exhibit to Walt Disney World Resort     uniquely American holiday tradition.                                                                           Meet One of Your Local
                                                                                                                                                                                           as part of the annual Epcot® International                                                                                                                           Ocean Spray Growers
                                                                                                                                                                                           Food and Wine Festival in Lake Buena Vista,
                                                                                                                                                                                           FL, to entertain and educate park visitors
                                                                                                                                                                                           about cranberries. The program, now in its
                                                                                                                                                                                           third year, is something visitors to the park
                                                                                                                                                                                           have mentioned as a “must see” during the
                                                                                                                                                                                           festival.                                                                                                                                                                      The Hatton Family of Washington
                                                                                                                                                                                                                                                                                                                                                                          “We’re proud members of the Ocean Spray cooperative,
                                                                                                                                                                                                                                                                                                                                                                          where the growers who harvest the cranberries also own
                                                                                                                                                                                                                                                                                                                                                                          the company.” Grower-Owners Wendy and Don Hatton
                                                                                                                                                                                                                                                                                                                                                                          have been growing fresh cranberries since 1970. The
                                                                                                                                                                                                                                                                                                                                                                          Hatton family is committed to delivering premium
                                                                                                                                                                                                                                                                                                                                                                          fresh cranberries for Ocean Spray.

                         Ocean Spray is quality focused for 2013 cranberry crop                                                                                                                                                              CONCORD FOODS
                                                                                                                                                                                                                                             Also returning this year is
                                                                                                                                                                                                                                                                                                                                                             Meet One of Your Local
                                                                                                                                                                                                                                                                                                                                                                 Ocean Spray Growers

                         MIDDLEBORO, MA - Ocean Spray, an agricultural cooperative with more than 700 cranberry grower-                                                                                                                      Ocean Spray’s partnership      1 OFF
                                                                                                                                                                                                                                                                           $ 00

                                                                                                                                                                                                                                                                            NOW

                                                                                                                                                                                                                                                                                                                                         Pe re
                                                                                                                                                                                                                                             with Concord Foods, where-

                                                                                                                                                                                                                                                                                                                                          He
                         owners, is placing a strong emphasis on the quality of its fruit in 2013.

                                                                                                                                                                                                                                                                                                                                           el
                                                                                                                                                                                                                                             by customers will be offered
                         “Early indications are that supply looks very good this year and will meet or exceed last year’s levels,”
                                                                                                                                                                                                                                                                               ON A 12 OZ

                                                                                                                                                                                                                                             a $1 discount on bags of        FRESH CRANBERBAG OFF OCEAN
                                                                                                                                                                                                                                                                                                        SPRAY ®
                                                                                                                                                                                                                                                                                            RIES WHEN
                                                                                                                                                                                                                                                                                  THIS                 YOU BUY
                         said Scott Simmons, Senior Manager of Global Produce and Commodity.                                                                                                                                                                                 For
                                                                                                                                                                                                                                                                               additional            ITEM
                                                                                                                                                                                                                                             fresh cranberries with the
                                                                                                                                                                                                                                                                                            recipe ideas
                                                                                                                                                                                                                                                                                                           visit www.oceans
                                                                                                                                                                                                                                                                                                                              pray.com                                    The Morse Family of Massachusetts
                                                                                                                                                                                                                                                                                                                                                                          “We’re proud members of the Ocean Spray cooperative,

                                                                                                                                                                                                                                             purchase of a box of Cranberry Bread Mix
                                                                                                                                                                                                                                                                                                                                                                          where the growers who harvest the cranberries also own

                         A new component to the quality initiative has been the addition of David Nolte, a plant scientist with 25                                                                                                                                                                                                                                        the company.” The Morse family has grown cranberries
                                                                                                                                                                                                                                                                                                                                                                          for Ocean Spray for 5 generations. Howard, son Chip,

                                                                                                                                                                                                                                             & Sweet Potato Casserole Mix.
                                                                                                                                                                                                                                                                                                                                                                          and grandsons Patrick and Sam are committed to

                         years of experience in cranberries.                                                                                                                                                                                                                                                                                                              providing premium fresh cranberries from their farm
                                                                                                                                                                                                                                                                                                                                                                          in Massachusetts.

                         Nolte’s experience is a great addition to the quality focused fresh fruit team at Ocean Spray.

                         “I will be a resource for our growers to optimize fruit quality all the way through the process,” said Nolte.                                                     Four distinct growing regions ensure consistent supply of fruit
                         Knowing that quality goes hand-in-hand with food-safety, Ocean Spray has been working with its
                                                                                                                                                                                           Ocean Spray will continue sourcing cranber-       ager of Global Produce and Commodity, the                                                           “Most customers appreciate the additional
                                                                                                                                               In this issue:
                         growers and retail customers to ensure that all food-safety protocols are in place. In fact, the
                         cooperative has earned PrimusLabs, Global GAP and SQF certifications, and its Wisconsin co-packers                                                                ries from four distinct growing regions as a      “Fresh From” seals were applied to domestic                                                         information about the source of their cran-
                         recently completed a three-day HACCP training seminar.                                                                                                            way of protecting against weather-related         bags last season, which was very well                                                               berries,” said Simmons. “It’s another way for
                                                                                                                                                • Successful marketing                     issues to ensure a consistent supply of fruit     received by consumers.                                                                              us to educate the consumer about our prod-
                         Ocean Spray will again source from four distinct regions–Massachusetts, Wisconsin, Quebec and the
                                                                                                                                                  programs return                          throughout the season.                                                                                                                                ucts.”
                         Northwest–which protects against volume fluctuations due to weather-related issues and provides a
                         consistent supply of fruit throughout the season.
                                                                                                                                                • New fresh fruit packer                   Again this season, the cooperative will                                                                                                                   But the information exchange works both
                         Finally, the Oppenheimer Group will once again serve as the broker for Ocean Spray’s fresh cranberries,                  comes aboard                             receive fruit from Massachusetts, Wiscon-                                                                                                                 ways.
                         and representatives began meeting with customers in late June to set up programs to help move the                                                                 sin, Quebec and the Northwest (Washing-
                         2013 crop.                                                                                                             • Four growing regions
                                                                                                                                                                                           ton state and British Columbia).                                                                                                                          “We have been able to collect data and
                                                                                                                                                  ensure consistent supply                                                                                                                                                                           feedback from our customers and con-
                                                                                                                                                                                           Additionally, Ocean Spray will continue its                                                                                                               sumers, and we pass that along to our
                                                                                                                                                                                           “Fresh From” labeling program, which uses                                                                                                                 growers to help them manage their crop
                                                                                                                                                                                           a seal on cranberry bags to specify where                                                                                                                 expectations from a quality standpoint,”
                                                                                                                                                                                           the fruit was grown.                                                                                                                                      said Simmons. “It is valuable information
                                                                                                                                                                    July 2013                                                                                                                                                                        for the growers to have a better idea of
                                                                                                                                                                                           According to Scott Simmons, Senior Man-                                                                                                                   how the fruit is received by consumers.”

                                                                                                                                                                                           Page 2

                                                                                                          Back of sheet 22 3⁄4” x 17”
                                                                                    PAGE 3                                                                                                                                                            PAGE 4
                                                                                                                                                                     July 2013                                                                                                                                                                                                                     July 2013

                   Plant scientist brings experience to Ocean Spray
                                                                            The recent addition of David Nolte as Princi-                safety,” said Nolte. “We are really pushing
                                                                            pal Scientist-Fruit Quality is a key element in              the entire quality program. We want quality
                                                                            Ocean Spray’s on-going quality focus.                        to start on the farm and continue all the
                                                                                                                                         way through the packing operations. We
                                                                            Nolte, an Illinois native, earned his Master’s               have been putting the program in place for
                                                                            degree in plant disease management from                      the last couple of years, and it is really com-
                                                                            the University of Illinois and spent time as a               ing together now.”
                                                                            Departmental Assistant in Plant Pathology at
                                                                            the University of Massachusetts, where he                    Among Nolte’s tasks is helping Ocean Spray
                                                                            worked on biological disease and weed                        evaluate new cranberry varieties.
                                                                            control in small fruits. In all, he has more
                                                                            than 25 years of experience working with                     “There are quite a few new varieties coming
                                                                            fresh cranberries.                                           out of the university breeding programs. We
                                                                                                                                         are evaluating several new varieties that we
                                                                            “I was hired by Ocean Spray to focus on                      hope will allow us to ship high-quality fruit
                                                                            fresh and processed fruit quality and food                   throughout an extended season,” he said

                   Ocean                                                                                                                                                                                 Tastes good. Good for you.                                                                                                      TM

                   Spray HQ
                   Located in the eastern Massachusetts town of
                   Lakeville-Middleboro, the Ocean Spray headquar-
                   ters sits majestically in front of a cranberry-filled
                   bog. The grower-owned cooperative was founded
                   in 1930 and has more than 700 cranberry grow-
                   er-owners.

                   Monson Fruit Co. is                                      Grower profile:
                   Ocean Spray’s newest                                     Bob Duckart, Jacob Searls Cranberry Co.,
                   fresh fruit packer                                       Wisconsin Rapids, WI
                   Monson Fruit Co. in Selah, WA, is Ocean                  Bob Duckart has been surrounded by cran-                     cranberries, Duckart said that as an Ocean
                   Spray’s newest co-packer. The company                    berries his entire life, and that suits him just             Spray grower-owner, he takes a great deal
                   joined the Ocean Spray family in 2012, mak-              fine.                                                        of pride in what goes into each bag of fruit.
                   ing this its first year producing finished cases
                   of fresh fruit for the cooperative.                      “I am a fourth-generation member of our                      Duckart is proud to provide fresh cranberries
                                                                            family business, Jacob Searls Cranberry Co.,                 with the Ocean Spray name on the bag.
                   Ocean Spray has ten co-packing facilities                and I have been working as a fresh cranber-                  “Customers deserve to get the very best fruit
                                                                            ry grower for 40 years, since just after I fin-              when they buy Ocean Spray, and that is my                  The Walker family of Wisconsin
                   located around the country, which helps to
                   ensure a consistent supply of fruit through-             ished high school,” said Duckart, 59. “I just                goal every day as a grower for the co-op,”
                                                                                                                                                                                                                                                                                                                                                            (302)533-0779
                   out the season.                                          love being on the farm and living in the                     he said.
                                                                                                                                                                                                                                                                                                                                                            www.oppyproduce.com
                                                                            country. I wouldn’t have it any other way.”
                   Scott Simmons, Senior Manager of Global
                   Produce and Commodity at Ocean Spray,                    The vast majority of Duckart’s cranberry crop
                   characterized Monson as an “experienced                  sells as fresh fruit. He will be planting about
                   and highly capable” operation that has had               40 new acres to his 265-acre farm this sea-
                   a great deal of success growing and packing              son.
                   cherries and apples for years.
                                                                            “My family has been growing cranberries for
                   “Monson Fruit is a forward-thinking compa-               Ocean Spray since the late 1950s or early
                   ny that is taking some of the key successes              1960s,” he said. “We have always been part
                   in packing other fruits and applying it to               of Ocean Spray, and we were one of the
                   cranberries,” said Simmons.                              first Midwest growers to join the coopera-
                                                                            tive. We don’t grow fruit on contract for any-
                                                                            one else. My father always believed that
                                                                            Ocean Spray was very good to us, and that
                                                                            was passed down to me as well.”

                                                                            And with his sons, Jon and Erik, working in
                                                                            the business, Duckart is pleased that the
                                                                            affiliation with Ocean Spray will be solidly in
                                                                            place for years to come.

                                                                            Regarding his philosophy about growing

                                                                                                                                                                                 Page 3         Page 4

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The Produce News • Publication Calendar
JANUARY-JUNE
JANUARY

 	 6 Floral Marketing • Asian Produce • Super Bowl Section • Florida Strawberries Section • In Memoriam Section
		 Chilean Fruit Section • National Winter Apples Section & Directory • Fruit Logistica Section
20 Wisconsin Potatoes Section • Detroit Marketrack • Winter Citrus Section • All-Mexico Section
		 Michigan Winter Apple Section & Directory • Red River Valley Potatoes Section • Northwest Potatoes Section

FEBRUARY
 	 3 Floral Marketing • Colorado Potatoes Section • Organic Produce Section
		 Packaging & Equipment Section • Offshore Produce Section • Spring Sweet Potatoes Section
		 Southern California Strawberries Section & Directory
17 Nogales Spring Produce Section & Directory • National Watermelon Association Convention (Distributed at Convention)
		 Southeast Produce Council Expo Section (Distributed at Expo — February 27-29 in Tampa, FL)

MARCH
 	 2 Floral Marketing • Mexican Mangos Section & Directory • Greenhouse Produce Section • Packaged Produce/Value-added Meals Section
		   Hunts Point Marketrack • Dressings, Toppings & Dips Section
 16 Vidalia Onions Section • Pompano Beach Marketrack • Texas Onions Section • Technology Section
		 California Avocados Section • Florida Peaches Spotlight
 30 Floral Marketing • Santa Maria Produce • Tropicals & Pineapples Section • Chilean Spring Fruit Section • Cinco de Mayo section
		 Texas Onions, Melons & Tropicals Section • California Strawberries Section & Directory • Transportation & Logistics Section
		 California Onions • Florida Marketrack

APRIL

 	 13 Viva Fresh Expo (Distributed at Expo — April 30-May 2 in San Antonio, TX) • Lemons & Limes Section
		    Mexican Grapes Section & Directory • Specialty Produce • Florida Spring Produce Section • California Cherries Section & Directory
		 Apricot Directory • Sustainability Section • Watermelons Section & Directory
 27 Georgia Produce Section • Coachella Valley Produce Section & Directory • Floral Marketing • Western Desert Melons Directory
		 California New Potatoes Section • California Stone Fruit Section & Directory • Northwest Spring & Summer Produce Section
		  Canadian Produce Marketing Association Convention (Distributed at Convention — May 12-14 in Toronto)

MAY
 11 Philadelphia Marketrack • New Zealand Fruit Section • South Carolina Produce Section • Rocky Mountain Marketrack
		 California Fresh Figs Section • Ohio Marketrack & Vegetable Directory • Berry Marketing Section
 25 New Jersey Produce Section • Watermelons Section • Northwest Cherries Section & Directory
		 Floral Marketing • Mango Section & Directory • Summer Mushroom Directory • Avocados from Peru Section
		 North Carolina Produce Section • California Raspberries Directory • Urban Agriculture Section

JUNE
 8 United Fresh (Distributed at Convention — June 16-18 in San Diego) • New Jersey Blueberry Section
		 West Side Melons Section & Directory • California / Baja Tomatoes Section & Directory
		 Early San Joaquin Valley Grapes Section & Directory • Northwest Stonefruit Spotlight
		 Central California Onions Section • Eastern Shore Section • Walla Walla Onions Spotlight
22 New York State Produce Section • Northwest Blueberries Spotlight • Michigan Produce
		 Summer Citrus Spotlight • Floral Marketing Section • Bell Peppers Directory • New Jersey Peaches Section
		 Los Angeles Marketrack (Distributed at Fresh Produce & Floral Council Expo) • Garlic Directory

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THE PRODUCE NEWS MEDIA KIT     15

The Produce News • Publication Calendar
JULY-DECEMBER
JULY

 6 Indianapolis Marketrack • California Pears Spotlight & Directory • Colorado Produce Section & Directory • Organic Produce Section
		 Los Mochis Mangos Section • Guanajuato Produce Section • Greenhouse Produce Section
 20 PMA Foodservice Conference Section (Distributed at PMA Foodservice Conference & Expo – Date TBD)
		  Ports of the Delaware River Section • California Grapes Section & Directory
		 Online Grocery Section • Prepared Foods Section • Back to School Section

AUGUST

 3 Garlic Merchandising Section • Fall Berries Section & Directory • California Apples Section & Directory
		 Northwest Onions & Potatoes Section & Directory • Global Avocado Marketing Section
		 Quebec Produce Section (Distributed at QPMA Convention – Date TBD)
		 California/Baja Tomatoes Section & Directory • National Mushroom Month Section & Directory • Northwest Pears Section & Directory
		 Connecticut Marketrack • Floral Marketing Section • Back To School Section
 10 IEOOC Special Issue
 	 17 San Joaquin Valley Fall Fruit & Grapes Section • Eastern Apples Section • Peruvian Onions Section
		    New England Produce Council Expo Section (Distributed at Expo — August 25-26 in Boston, MA)
		 Transportation & Logistics Section • Michigan Apples Section & Directory • Skagit Valley Section • Food Safety Section
 	 31 Colorado Potatoes Section & Directory • Wisconsin Potatoes Section • New Jersey Fall Produce Section • FFVA Convention Section
		 Washington Apples Section & Directory • Pomegranate Section • Peruvian Asparagus Section ¨• Floral Marketing Section
		 United Fresh Washington Public Policy Conference (Distributed at conference – Date TBD)

SEPTEMBER

 14 Cranberries Spotlight • Baltimore Marketrack • Idaho Potatoes Section • Imported Berries Section • South American Mangos Section
		  SEPC Southern Innovations Organics & Foodservice Expo Section (Distributed at expo — September 17-19 in Savannah, GA)
		 Dates, Nuts & Dried Fruit Section • Specialty Produce Section • Idaho-Eastern Oregon Onions Section • Kiwifruit Section & Directory
		 Branded Produce Section • Organic Produce Section
 28 Pre-PMA Convention issue • Red River Valley Potatoes Section • Mushroom Marketing Section
		 Sweet Potatoes Section & Directory • Floral Marketing Section

OCTOBER

 	 12   PMA Fresh Summit Convention Issue (Distributed at Convention October 15-17 in Dallas)

 26     Post-PMA Fresh Summit Convention Issue • Maine Potatoes Section • Northwest Marketrack
		 Floral Marketing Section • Holiday Dates, Nuts & Dried Fruit Section • Atlanta Marketrack • Ethnic Marketing Section

NOVEMBER

 9 New York Produce Show Section • Rio Grande Valley Section • California Citrus Section
		 Winter Desert Vegetables Section & Directory • Florida Fall Produce Section • Mexican Avocados Section
 23 Chilean Fruit Section & Directory • Nogales Produce Section & Directory • Floral Marketing • Organic Produce Section

DECEMBER
   7 Potato & Onion Marketing Section • Holiday Produce Section • Boston Marketrack
 14 Idaho Potato Commission Special Issue

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      Detailed layout instructions and example ad available at www.theproducenews.com/background_ad_specs.pdf
      NOTE: Viewable area is dependent on the persons browser, screen resolution and size. For that reason, it is advised that the ad message not be
      dependent on the viewing area because the display of some elements could be obscured by the website margins.
      WILL NOT SEE BACKGROUND AD ON MOBILE DEVICE OR TABLET.

CONTACT YOUR PRODUCE NEWS REPRESENTATIVE • EMAIL: BRICKER@THEPRODUCENEWS.COM • 201-986-7990
THE PRODUCE NEWS MEDIA KIT   19

                       Produce News Daily
Produce News Daily e-newsletter is delivered twice a day, 5 days a week to 92,000+ recipients for a
total of 460,000+ recipients per individual daily, per week. This content-rich product includes the most
important news of the day as well as commentary from industry experts, people in the news, company
profiles, event coverage and more. Now twice a day, each daily edition now includes NEW advertising
sizes. Ten, IAB standard ad units. Digital “Advance Edition” version of print issue included.

            #1 Leaderboard
                                                        TWO DAILIES PER DAY
                                             INDIVIDUAL DAILY ADVERTISING RATES & SIZES
                                                                                 Gross Rates, Frequency (Weeks), One Daily

                                            Position          Ad Size (pixels)    1x         4x          26x          52x
            #1A Leaderboard
                                            #1 Leaderboard    728x90              $3,080     $2,930      $2,770       $2,470

                                            #1A Leaderboard   728x90              $3,080     $2,930      $2,770       $2,470

                                            #2 Banner         300x250             $3,080     $2,930      $2,770       $2,470

                                            #3 Banner         728x90              $2,560     $2,430      $2,310       $2,050
       #2
                                            #4 Banner         300x250             $2,560     $2,430      $2,310       $2,050

                                            #5 Banner         728x90              $2,220     $2,110      $2,000       $1,780

                                            #6 Banner         300x250             $2,220     $2,110      $2,000       $1,780
                  #3
                                            #7 Banner         728x90              $2,220     $2,110      $2,000       $1,780

                                            #8 Banner         300x250             $2,220     $2,110      $2,000       $1,780

       #4                                   #9 Banner         728x90              $2,220     $2,110      $2,000       $1,780

                                           Updated numbers from The Produce News !
                  #5
                                                E-NEWSLETTER DATABASE DEMOGRAPHICS

                                               39,136
       #6                                     • 31,214 — retail chains, wholesale grocers,
                                                voluntaries, co-ops, wholesale clubs and c-stores
                                                1 1 , 424
                  #7                          • 8,921 — wholesalers and brokers
                                                19,934
                                              • 17,870 — foodservice distributors, management
                                                 operators and restaurant chains
       #8
                                                1 6 ,224
                                              • 13,221 — growers and shippers
                                                5,987
                  #9                          • 4,582 — allied industry members
                                                92,705
                                              • 75,808 — TOTAL E-NEWSLETTER RECIPIENTS

                             Contact Ryan Beckman, Digital Sales Manager
                         beckman@theproducenews.com, 201-986-7990 or your
                                     Produce News representative.
                       FOR DIGITAL SPECIFICATIONS VISIT: WWW.PRODUCENEWS.COM/ADVERTISE

                   CONTACT YOUR PRODUCE NEWS REPRESENTATIVE • EMAIL: BRICKER@THEPRODUCENEWS.COM • 201-986-7990
20 THE PRODUCE NEWS MEDIA KIT

      The Produce News E-Newsletters
              #1 Leaderboard                HERITAGE-THE FAMILY BUSINESS
                                            Family businesses are the bedrock of the produce industry. The HERI-
                                            TAGE series chronicles the industry’s families — their beginnings, their
                                            struggles, their victories and successes. If you would like to see a family
                                            covered, please contact us. We are especially interested in stories about
                                            multi-generational companies and old photos.

                                                         HERITAGE ADVERTISING RATES & SIZES
                                                                                       Gross Rates, Frequency (Months)
                                              Position         Ad Size (pixels)        1x             6x             12x

                                              #1 Leaderboard   728x90                  $3,815         $3,450         $3,265

              #1 Leaderboard
                                            GENERATION NEXT
                                            GENERATION NEXT profiles industry members 30 years old and young-
                                            er. Its original intent was to involve younger readers with our newspaper,
                                            and it has become the most popular editorial series The Produce News
                                            has ever produced. If you have a young staffer or family member you
                                            would like to see featured in GENERATION NEXT, please let us know!

                                                         HERITAGE ADVERTISING RATES & SIZES
                                                                                       Gross Rates, Frequency (Months)
                                              Position             Ad Size (pixels)     1x                 6x              12x

                                             #1Leaderboard         728x90               $3,815             $3,450          $3,265

                                            TIM LINDEN’S RETAIL VIEW
              #1 Leaderboard                Experienced pro Tim Linden’s “Retail View” is a respected and widely
                                            followed front-page staple of The Produce News. Tim doesn’t make his
                                            living beating up on retailers, he just covers them. Tim’s column always
                                            delivers the latest trends and behind-the-scenes developments in the
                                            retail sector of fresh produce. If you are a marketer seeking exposure to
                                            retailers, “Retail View,” in an e-newsletter format, gives you an opportu-
                                            nity to get your message in front of retailers in an editorial environment
                                            tailored specifically to them. This e-newsletter publishes once a month
                                            and offers a unique opportunity for a single sponsorship.

                                                    RETAIL VIEW ADVERTISING RATES & SIZES
                                                                                            Gross Rates, Frequency (Months)

                                             Position            Ad Size (pixels)           1x         6x             12x

                                             #1Leaderboard       728x90                     $3,815     $3,450         $3,265

              #1 Leaderboard
                                            PRODUCE NEWS CANADA
                                            A unique e-newsletter covering Canada. Publishes twice a month.
                                            Distribution includes our custom Canadian email database.

                                              PRODUCE NEWS CANADA ADVERTISING RATES & SIZES
                                                                                            Gross Rates, Frequency (Months)
                                             Position               Ad Size (pixels)         1x                 6x                  12x

                                             #1Leaderboard          728x90                   $3,815             $3,450              $3,265

                                            FOR DIGITAL SPECIFICATIONS VISIT: WWW.PRODUCENEWS.COM/ADVERTISE

CONTACT YOUR PRODUCE NEWS REPRESENTATIVE • EMAIL: BRICKER@THEPRODUCENEWS.COM • 201-986-7990
THE PRODUCE NEWS MEDIA KIT   21

Event Photo Coverage – Sightings
            OUR MOST VIEWED E-NEWSLETTER!
YOUR MONTHLY BUY INCLUDES FOUR SEPARATE SIGHTINGS SENDS!

      #1 Leaderboard                                SIGHTINGS ADVERTISING RATES
                                            Four sends per month • Gross Rates, Frequency (Months)
                                        Position          Ad Size (pixels)   1x        6x        12x

     #1A Leaderboard                    #1 Leaderboard    728x90             $5,500    $4,675    $4,400

                                        #1A Leaderboard   728x90             $5,250    $4,460    $4,200

                                        #2 Banner         728x90             $3,500    $2,975    $2,800

                                        #3 Banner         728x90             $2,975    $2,530    $2,380

                                        #4 Banner         728x90             $2,500    $2,125    $2,000

                                        #5 Banner         728x90             $2,250    $1,915    $1,800

           #2                                      FREQUENCY & IMPRESSIONS DATA

                                        SIGHTINGS glues readers’ eyes to your
                                        advertising message! And here’s why...
                                        Year after year our Sightings newsletter proves to be the
                                        most-engaging digital product we have, sporting a 50% high-
                                        er click rate than any other e-newsletter we send out. At a
                                        frequency of four Sightings per month, your marketing mes-
           #3                           sage is sure to engage readers once it hits their inbox.

                                      Updated numbers from The Produce News !

                                        E-NEWSLETTER DATABASE DEMOGRAPHICS

                                            39,136
                                          • 31,214 — retail chains, wholesale grocers,
                                            voluntaries, co-ops, wholesale clubs and c-stores
           #4                               1 1 , 424
                                          • 8,921 — wholesalers and brokers
                                             19,934
                                          • 17,870 — foodservice distributors, management
                                            operators and restaurant chains
                                             1 6 ,224
                                          • 13,221 — growers and shippers
                                            5,987
                                          • 4,582 — allied industry members
                                           92,705
           #5                             • 75,808 — TOTAL E-NEWSLETTER RECIPIENTS

                                            Contact Ryan Beckman, Digital Sales Manager
                                           beckman@theproducenews.com, 201-986-7990 or
                                                 your Produce News representative.

         CONTACT YOUR PRODUCE NEWS REPRESENTATIVE • EMAIL: BRICKER@THEPRODUCENEWS.COM • 201-986-7990
22 THE PRODUCE NEWS MEDIA KIT

         Video stands out from the crowd!
          VIDEO SIGHTINGS WITH MAGGIE GIUFFRIDA & COURTNEY BUCHANAN
    YOUR TRADE SHOW MARKETING MESSAGE IN A HIGH-VISIBILITY VIDEO ENVIRONMENT
      YOUR SOLE SPONSORSHIP FOUR-VIDEO PACKAGE GIVES YOU 360,000+ EXPOSURES

                                              YOUR FOUR VIDEO EVENT SPONSORSHIP PACKAGE
                                              Sponsorship package is $10,000 for four videos. $2,500 per video.
                                              360,000+ exposures (92,705 email recipients X 4 VIDEO SIGHTINGS newsletter sends).
                                              See demo on left at www.producenews.com/videos/22302
                                              As sponsor of the event package, you receive:
                                              1. Recognition as sponsor on VIDEO SIGHTINGS inbox email tag
                                              2. Sole leaderboard ad message on VIDEO SIGHTINGS newsletter
                                              3. Your logo shown full screen as sponsor on opening of each video
                                              4. Voice mention of your sponsorship by video host at opening of video
                                              5. Your logo appears at bottom of screen throughout each video
                                              6. Your logo shown full screen again as sponsor at end of each video
                                              7. Your company will be covered in one of the four event videos

                                                        VIDEO SIGHTINGS EVENTS PACKAGES
                                                                  One event package includes four videos.
                                             • Southeast Produce Council Expo, Feb. 27-29, Tampa, FL
                                             • Women’s Fresh Perspectives Conference, April 26-28, San Antonio, TX
                                             • Viva Fresh Expo, April 30-May 2, San Antonio, TX
                                             • Canadian Produce Marketing Association Convention, May 12-14, Toronto
                                             • United Fresh, June 16-18, San Diego
                                             • Organic Produce Summit, July 8-9, Monterey, CA
                                             • PMA Foodservice Conference & Expo, July 24-25, Monterey, CA
                                             • New England Produce Council Expo, dates and location TBD
                                             • Southern Innovations Organics & Foodservice Expo, dates and location TBD
                                             • PMA Fresh Summit Convention & Expo, Oct. 15-17, Dallas, TX

          MAGGIE GIUFFRIDA
     Social Media Editor & Video Host             VIDEO SIGHTINGS DATABASE DEMOGRAPHICS
         giuffrida@theproducenews.com
                                             • 39,136 — retail chains, wholesale grocers,
                                               voluntaries, co-ops, wholesale clubs and c-stores
                                             • 11,424 — wholesalers and brokers
                                             • 19,934 — foodservice distributors, management
                                               operators and restaurant chains
                                             • 16,224 — growers and shippers
                                             • 5,987 — allied industry members
                                             • 92,705 — TOTAL E-NEWSLETTER RECIPIENTS

                                             370,820 — exposures per event package buy
                                                                     (92,705 x 4 video sends)

                                               For sponsorship availability and more information, contact
        COURTNEY BUCHANAN
                                                         Jack Bricker, President, 201-986-7990
           Video Producer
                                                           brickerproducenews@gmail.com
             hello@ctbcreatives.com
                                                        or your Produce News representative.

CONTACT YOUR PRODUCE NEWS REPRESENTATIVE • EMAIL: BRICKER@THEPRODUCENEWS.COM • 201-986-7990
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