Winning at the Business of Sports and Entertainment
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Executive Overview
Sports and Entertainment Executive SAP Solutions SAP Innovations Why SAP? Contact Us
Summary
Winning at the Business of Sports and Entertainment
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Executive SAP Solutions SAP Innovations Why SAP? Contact Us
Summary
Gaining a Competitive Edge
Market Situation The name of the game is winning. How do organizations build and maintain
championship teams? And more important, how do teams, leagues, and venue
Maximizing Performance owners and operators grow revenue? By gaining a competitive advantage through
real-time, data-driven operations.
Business Priorities
SAP Innovations
The business of sports and entertainment is Successful sports enterprises are embracing
at an inflection point. New technologies are this new digital age. Find out how leading
driving significant changes to the business. sports and entertainment companies use
Yet they also present new opportunities to innovative technology solutions to:
those organizations willing to take advantage.
Build and maintain a winning team at the
The proliferation of mobile devices and new lowest possible cost and in compliance with
digital technologies are fundamentally changing Financial Fair Play rules instituted by the
sports. For example, sponsors and media can Union of European Football Association
shape the fan experience like never before. Maximize gate, media rights, sponsorship,
And fans’ and players’ voices are louder, and merchandise revenue
thanks to social media.
Identify individuals within the global fan base
and monetize their passion with better
There’s more data on players than ever before.
engagement, convenience, and recognition
It’s growing year over year and showing no
signs of slowing down, fueled by the advent of
Join the family – become a best-run sports and
new sensor and video collection technologies.
entertainment business.
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Summary
Maximizing Performance and Revenue
Market Situation Best-run sports and entertainment businesses embrace new technologies to
accomplish the following.
Maximizing Performance
Engage the fan
Business Priorities The global fan base is massive, and only a small percentage of fans actually attend the game.
Monetize them at their moment of passion – identify them, engage them, and make it convenient
SAP Innovations for them to interact with the brand. And once they are engaged, recognize and reward their loyalty.
Maximize player and team performance
Turn data into action. Quickly convert mountains of scattered player data into information and
insight that can increase player availability, reliability, readiness, and performance. Gain a
competitive edge by identifying and developing talent to generate the most wins at the lowest
possible cost.
Grow revenue
Player costs grow annually. Revenue must grow faster to afford the best talent. Maximize media
and rights fees, ticketing, sponsorships, premium seats, concessions, and merchandise revenue
streams. Tap into the passionate global fan base – not just those attending games.
In today’s digital world, best-run sports and entertainment businesses gain
a competitive advantage by adopting and innovating with new technology.
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Summary
Best-Run Sports and Entertainment Priorities
Market Situation Best-run sports and entertainment organizations consistently put a competitive
team on the field and maximize all revenue streams by focusing on these priorities:
Maximizing Performance
Business Priorities
SAP Innovations
Fan Engagement Human Resources
Team Performance Finance
Revenue Growth Procurement
Technology and Platform
Understanding the value drivers for each priority is key to executing as a best-run
sports and entertainment company.
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Summary
SAP Innovations
Market Situation Whether it’s 1 billion Facebook users, the rise of smartphones, or the widespread
use of tablet computers, technology adoption will continue to be driven by fans and
Maximizing Performance players. SAP technology helps teams, leagues, and venue owners and operators
take their brands literally into the hands of the fan and player.
Business Priorities
SAP Innovations
Sports and entertainment firms create vast amounts of qualitative and quantitative data that is
highly variable and sourced internally and externally. Breakthrough database and technology
solutions, such as the SAP HANA platform, provide instant access to this data at any level of
granularity for any business process. Decision makers can then run predictive models quickly –
enabling real-time action for the fan or player.
Flexible, scalable, and cost-effective analytics solutions enable evaluation of data scattered across
various internal and external sources. Intuitive dashboards let decision makers find insights within
mountains of data and visually present them in an easy-to-digest fashion. Better yet, they can
perform ad hoc analysis on their own without the need for IT expertise.
Fans, players, coaches, scouts, and employees are now mobile, connected, and always on.
Reach, engage, and satisfy them with mobile solutions.
Cloud solutions support lean IT staffs and budgets. They offer low-cost, low-risk deployments
within existing IT landscapes while providing flexibility and scalability as needs change over time.
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Summary
Sports and Entertainment Value Map
SAP Solutions SAP solutions address requirements for maximizing performance and
revenue in sports and entertainment.
Fan Engagement
Fan Engagement Team Performance Revenue Growth
Team Performance
Fan Insight and Identity Team Management Marketing
Revenue Growth
Fan Interaction Scouting Customer Relationship Management
Human Resources
Fan Convenience Player Development and Performance Ticketing
Finance Membership and Rewards Merchandise and Licensing
Procurement Broadcast and Media
Technology and Platform Human Human Resources Talent
Resources and Payroll Management
Financial Planning Accounting and
Finance and Analysis Financial Close
Travel Management
Strategic Sourcing and
Procurement Supplier Management
Procure to Pay
Enterprise
Technology Real-Time Real-Time Enterprise Application
Big Data Information Cloud Solutions
and Platform Enterprise Analytics Mobility Integration
Management
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Summary
Fan Engagement
SAP Solutions There is a lot of competition for a fan’s wallet. How do
sports and entertainment firms win their fair share? By
Fan Engagement knowing each fan’s identity and providing personalized
Priorities engagement, convenience, and recognition. As a result,
the entire fan base is engaged – not just those at the
SAP Solutions
game.
Connected fans are redefining sports and Deepening engagement entices fans to share
entertainment by transforming interactions opinions in person and online, providing
through mobile, social, digital, and second- valuable intelligence. Tap into and mine that
screen technology. intelligence to provide what fans want. Drive
targeted marketing. Learn what they like and
Fans are engaging with each other – before,
dislike, and encourage them to return again for
during, and after the event. This gives a unique
memorable experiences.
opportunity to capture fan identity, which
“By 2016, use of mobile apps enables brands to get closer to fans and Expectations have never been higher for sports
will surpass that of Internet monetize their passion. When fan engagement, and entertainment enterprises to deliver an
domain names, making convenience, and recognition increase, spend- engaging, unified experience through online
mobile apps the dominant ing per fan is higher across the global fan base. channels, mobile technology, social networks,
means of engaging with and second-screen technology. And this
brands.” applies not only to the fans attending events
but to the entire global fan base.
Source: Gartner Inc.
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Summary
Fan Engagement
SAP Solutions Grow the global fan base and deepen loyalty – in good times and bad.
Capture fan identify within the global base to provide a personalized experience.
Fan Engagement
Priorities
SAP Solutions Gain deeper insight into the social sentiment of the brand. Identify fans. Capture and
Fan Insight
understand their preferences and purchasing behaviors. Segment the fan base for
and Identity
targeted marketing.
Execute targeted marketing to monetize every fan’s moments of passion. Empower
Fan Interaction marketing, sales, and customer service to respond to fan conversations quickly and
appropriately on social media channels.
Improve the in-event experience. Make it easier for fans to do business with you
Fan Convenience
across any channel or device.
Membership and Recognize and reward fans for their loyalty, while making them want to come back
Rewards for more. Enable member management. Manage points and reward redemption.
Benefits
Capture fan identity and preferences Improve brand control
Increase fan loyalty Enable targeted marketing
Grow the fan base
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Summary
Team Performance
SAP Solutions It’s not easy to build and maintain a winning team when
player costs rise each year. Even though leagues are
Team Performance imposing rules – such as Financial Fair Play – to attempt
Priorities to level the playing field, successful teams turn player
performance and financial data into action to gain a
SAP Solutions
competitive advantage.
Coaches, scouts, players, trainers, and medical And just as important, decision makers have
staff are buried under a mountain of data. solutions that can help increase player
availability, reliability, readiness, and
Teams must use everything at their disposal to
performance.
drive performance and optimize spending on
talent. This includes using the latest technol- Winning championships today requires a
ogies to help ensure they can identify, acquire, commitment to work not just harder but smarter
develop, and maintain the best personnel. and faster across all team operations.
Coaches get the intelligence they need to
create winning strategies. Teams access tools
to rapidly evaluate in-game situations and
execute on those strategies no matter what
situations arise.
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Summary
Team Performance
SAP Solutions Gain insight to outprepare and outexecute the competition.
Win more games at a lower cost.
Team Performance
Priorities
SAP Solutions Gain a single, unified view of each player and the overall team by consolidating
Team
game, training, medical, injury, and contractual data scattered across the
Management
organization. Meet financial reporting requirements.
Use intuitive tools to collect and review scouting input. Turn raw data into usable
Scouting information. Compare players and assessments. Collaborate on evaluation and
ratings.
Player Turn raw data into effective action by quickly converting mountains of
Development and scattered player data into insight – increasing player availability, reliability,
Performance readiness, and performance.
Benefits
Get a unified view of players Turn raw data into valuable insight
Improve player and team performance Simplify data through visualization
Meet fair-play requirements Drive in-event action from Big Data
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Summary
Revenue Growth
SAP Solutions Player salaries and operational costs are increasing every
year. Maximizing gate, media rights, sponsorship, and
Revenue Growth merchandise revenue is critical to help offset these rising
Priorities costs. By monetizing the global fan base at their moment
of passion, sports and entertainment organizations can
SAP Solutions
speed revenue growth.
Sports are more than the game. They are big For example, ticket sales and seat utilization
business, and the ability to grow revenue has can be maximized throughout the season.
become vital. Merchandise and digital assets also offer
revenue potential year round. They provide
A team’s financial health tends to run parallel
simple, low-cost revenue opportunities within
with the results on the field. The economy can
16% also influence revenue by impacting a fan’s
discretionary spend on sporting events and
the global fan base.
Best-run teams have passionate fans. These
Of organizations have a merchandise. As a result, clubs can experience clubs make fan engagement convenient, and
360-degree view of customers large revenue differences when comparing they translate fan passion into revenue by
to optimize interactions in themselves with their peers. making it easy for fans to buy what they want,
marketing when they want, and how they want.
Best-run teams are able to maintain and grow
Source: SAP Performance revenue, even in down years. They build their
Benchmarking brands globally. Plus, they position themselves
to monetize their global fan base across all
revenue streams – all year round.
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Summary
Revenue Growth
SAP Solutions Monetize the global fan base.
Understand fan needs to increase brand awareness, drive sales, and utilize
Revenue Growth
interaction channels that are consistent, personalized, and enjoyable.
Priorities
SAP Solutions Analyze and segment the fan base. Provide personalized, relevant offers consistently
Marketing
across all channels. Measure marketing effectiveness for continuous improvement.
Customer
Improve the productivity of sales and customer service by enabling immediate access
Relationship
and analysis of relevant customer data.
Management
Maximize ticket revenue for every season and event, including single, season, and
Ticketing
resale tickets.
Merchandise and Maximize the stream of merchandise revenue while increasing brand control across all
Licensing channels.
Broadcast and Create new revenue streams by monetizing digital media assets across all potential
Media channels.
Benefits
Drive new revenue streams Grow revenue and maximize sales
Control the brand across all channels Maximize ticketing revenue
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Summary
Human Resources
SAP Solutions People and talent are key competitive advantages in
today’s global and fast-changing world of sports and
Human Resources entertainment. A new generation of people and talent
Priorities requires a new work environment, and organizations that
embrace this will outinnovate the competition.
SAP Solutions
Consumer technologies are making people The nature of business is also shifting. Rising
more mobile, networked, and empowered. player salaries, economic swings, and a rapidly
Embracing this new style of work gives changing global fan base are forcing organiza-
companies the opportunity to become more tions to become flat, global, and fast-moving.
nimble, productive, and innovative. Having the right talent in the right place
38% Connected consumer-grade enterprise tools
empower people and talent to self-organize,
becomes critical in making businesses agile
enough to grow.
Lower HR costs for HR collaborate, and work toward their business Success in this new way of working requires a
organizations with a high and career goals without ongoing supervision strong talent strategy; technology innovations
degree of internal integration or orchestration from the organization. that attract, empower, develop, and motivate
the best people and talent; and capabilities that
Source: SAP Performance enable the business to become a true people-
Benchmarking driven enterprise.
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Summary
Human Resources
SAP Solutions Engage the people that drive the brand.
Market leaders find, develop, motivate, and retain the best people and talent.
Human Resources
Priorities
SAP Solutions Human Resources Automate processes to support the entire employee lifecycle – from hire to retire –
and Payroll for a global workforce. Process and enable accurate, on-time payrolls.
Talent Increase productivity and accelerate results by identifying, developing, motivating,
Management and retaining talent.
24%
Higher HR productivity and
more employees supported
per HR FTE with automated
reporting
Source: SAP Performance Benefits
Benchmarking Improve employee productivity Support operations in global markets
Reduce employee turnover Reduce HR cost per employee
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Summary
Finance
SAP Solutions With player costs rising annually, winning requires
managing the top line, the bottom line, and everything in
Finance between. Revenue, costs, profitability, and compliance –
Priorities every facet of a best-run sports and entertainment
enterprise requires input, transparency, and oversight
SAP Solutions
from finance.
Delivering greater value while consistently universal understanding of business strategies
reducing the cost of finance is a key objective and how they are measured. They also call for
for finance executives as they work as strategic efficient and effective planning and budgeting,
partners to the business. detailed reporting of costs and profitability, and
quick scenario analysis.
Complying with regulations and effectively
44% managing risk require timely financial reporting,
comprehensive external reporting, and careful
Delivering superior service at reduced cost
demands streamlined financial functions for
Fewer finance FTEs in control. efficient transaction processing with minimal
transactional processes with error rates and self-service reporting for
Outperforming financial expectations and
streamlined, automated, and business users.
creating sustainable value necessitate a
integrated core finance
processes
Source: SAP Performance
Benchmarking
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Summary
Finance
SAP Solutions Use best practices to help financial organizations excel.
Organizations that use 360-degree financial processes enable their staff to
Finance
collaborate more efficiently and use business insight more effectively.
Priorities
SAP Solutions Financial Planning Manage financial performance, budgeting, and planning to execute organizational
and Analysis strategies and control costs.
Accounting and
Deliver a fast, accurate, and compliant close with less cost and effort.
Financial Close
Travel
Manage travel expenses for team members and staff.
Management
26%
Fewer days to close annual
books in an integrated G/L
system, so that no reconcili-
ations are necessary
Source: SAP Performance Benefits
Benchmarking Compliance Outperform financial objectives
Create sustainable value Reduce costs
Support operations in global markets
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Summary
Procurement
SAP Solutions While sports and entertainment businesses often focus on
revenue, procurement savings can increase profits about
Procurement five times more. The key to maximizing success in
Priorities procurement’s critical role is to deliver consistent quality,
savings, and compliance over time.
SAP Solutions
The first step in identifying opportunities for Another step is to implement solutions that help
cost savings and revenue impact is to under- cut costs, add value, and support procure-to-
stand the organization’s spending. Using pay processes including spend analysis,
software to aggregate, cleanse, enrich, and sourcing, contract management, operational
evaluate spending data can uncover issues procurement, supplier information manage-
17% such as maverick spending, fragmented
spending across too many suppliers, purchase
price variances, and supply risks.
ment, and invoicing.
Lastly, managing supplier performance and risk
Higher annual savings where – and collaborating closely with suppliers over
organizations monitor supplier Pursue savings opportunities by efficiently time – will boost a company’s top line, as
compliance with contract collaborating with business stakeholders, suppliers bring new ideas that support growth
terms and perform regular discovering new sources of supply, and rapidly initiatives.
reviews of contracts conducting requests for information and
proposals. Execute low-risk contracts by using
Source: SAP Performance a standardized process.
Benchmarking
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Summary
Procurement
SAP Solutions Engage the people that drive the brand.
Drive cost savings, procurement compliance, and process efficiency by integrating
Procurement
sourcing and procurement to maximize cost savings across all areas of spend.
Priorities
SAP Solutions Strategic Sourcing
Quickly identify and assess new sources of supply, rapidly onboard approved
and Supplier
suppliers, and gain a 360-degree view of supplier information.
Management
Procure to Pay Realize savings with compliant, user-friendly, self-service procurement.
25%
Lower PO error rate where
contract compliance is
directed, or even mandated,
by system controls
Source: SAP Performance Benefits
Benchmarking Increase average annual savings Automate procure-to-pay processes
Negotiate better terms Enable corporate compliance
Reduce cost and risk Accelerate negotiation processes
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Summary
Technology and Platform
SAP Solutions Thriving sports and entertainment organizations are real-
time enterprises. To gain a competitive advantage, they
Technology and Platform know how to leverage large volumes of data and unwire
Priorities the business to power compelling new fan experiences
and improve team performance.
SAP Solutions
In this new digital age, technology solutions can These applications must be supportable by a
make the difference between surviving and lean IT staff yet keep up with changes like
thriving. As employees, fans, and partners never before – all while leveraging existing IT
become savvier, their needs escalate. They investments.
expect real-time insights and predictive
Today’s challenges are more complex than
analysis from the latest mobile devices plus
ever. The window to optimize opportunities is
seamless integration of these capabilities with
shrinking. Sports and entertainment businesses
their favorite social platforms.
can gain a competitive advantage through the
Data volumes are exploding. Valuable data is innovative use of technology to become real-
scattered everywhere. Users need insights time, data-driven enterprises.
buried in this data to be unlocked by a new
class of applications.
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Summary
Technology and Platform
SAP Solutions Use technology to gain a competitive advantage.
Connect disparate data sources, empower new experiences, and unwire the business.
Technology and Platform
Priorities Connect and streamline applications and all Big Data business scenarios on a
Big Data
single in-memory platform for maximum processing speed.
SAP Solutions
Provide a foundation for consolidating and processing data in real time and
Real-Time Enterprise
integrating the enterprise.
Increase the value of data by using dashboards, visualization, and real-time
Real-Time Analytics
predictive analytics and business intelligence for optimal decision making.
Unwire employees, fans, and partners with proven and highly rated mobile
Enterprise Mobility
solutions.
Enterprise Information Zero in on the right information at every level of the enterprise. Manage
Management critical data with scalability, confidence, and unmatched performance.
Enable your organization to run enterprise-class applications to quickly adapt to
Cloud Solutions changing technologies in the marketplace with lean IT staffs and budgets.
Develop applications and innovation rapidly in a mobile, always-on world of
Application Integration business networks for secure, cloud-scale applications.
Benefits
Connect and operate in real time Turn data into an enterprise asset
Adapt to digital age change more quickly Unwire to innovate engagement
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Summary
SAP Innovations
SAP Innovations In sports and entertainment, the competition isn’t just at
the game. Organizations compete with one another for
Applications mindshare of fans, sponsors, and media. Proper use of
the latest technologies can make the difference it takes to
SAP HANA win both on the field and off.
Mobile
Analytics Fans, sponsors, and partners expect instant technology is needed to combine these
access to information and consistent massive data pools and generate instant
Cloud availability. They expect a unified experience results.
across all touch points. The digital age is
Cloud technology can provide the flexibility to
pushing the sports and entertainment industry
scale and adapt quickly with a small IT staff
36% to adopt technology at a faster pace than ever
before, presenting the opportunity for a greater
competitive edge to those who keep up.
while complementing traditional business
systems.
Increase in operating margin For the last 40 years, SAP has been an innova-
when organizations use IT Proper fan engagement requires and generates
tion leader. Now we offer a new generation of
to enable strategic and significant data. In addition, traditional player,
technology that enables businesspeople to
competitive advantages game, ticketing, and point-of-sale data sources
better understand and serve the needs of their
are exploding in both volume and richness.
Source: SAP Performance customers and give employees the information
Analytics must be easy to access, intuitive to
Benchmarking they need to run the business better.
use, and available in real time, even if this
means from a mobile device. Advanced
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Summary
SAP Business Suite powered by SAP HANA
SAP Innovations SAP Business Suite software powered by SAP HANA
enables sports and entertainment firms to grow revenue
Applications while running the business and venue operations at the
lowest possible cost.
SAP HANA
Mobile
Analytics Revenue Growth
Help monetize the global fan base at its moment of passion by providing personalized, relevant
Cloud offers and messages consistently across all channels. Improve productivity of sales and customer
service personnel by enabling immediate access and analysis of relevant customer data.
Finance
Manage financial performance, budgeting, and planning to execute organizational strategies and
control costs. Accelerate financial close cycles by accessing corporate and company data in a
single, real-time, consolidated environment – with deeper and faster insight down into the lowest
level of detail.
Procurement
Quickly identify and assess new sources of supply, rapidly onboard approved suppliers, and gain a
360-degree view of supplier information. Realize savings with compliant, user-friendly, self-service
procurement. Drive invoice automation and exception management.
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Summary
SAP HANA
SAP Innovations Most sports and entertainment firms have fragmented IT
landscapes and data sources, which can hamper efforts
Applications for maximizing team performance and revenue. The SAP
HANA platform provides a foundation for consolidating
SAP HANA and processing data in real time and integrating the
enterprise.
Mobile
Analytics Fan Engagement
Act in real time to impact the fan experience and monetize their moments of passion. Based on the
Cloud identity of millions of global fans, organizations can target and personalize interactions with them –
driving more revenue through improved engagement, convenience, and recognition.
68% Team Performance
The volume, velocity, and variety of player data are exploding. Teams must quickly combine,
analyze, visualize, and predict against that mountain of data in time to drive action during the event
Greater ability to use Big Data
and before the next event. Those with the best insights and ability to drive immediate action win.
for organizations with a well-
defined, enterprise-wide, Revenue Growth
high-performance analytics
Critical ticketing, concession, and merchandising data is scattered across various systems, both
strategy
internal and external. Combining and analyzing this customer and sales data provide insight into
Source: SAP Performance revenue opportunities and the proof to sponsors that their investments are worth it.
Benchmarking
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Summary
Mobile
SAP Innovations Mobile fans demand content and interaction relevant to
their immediate context. Mobile access helps establish
Applications more intimate relationships with fans. Better understand
and deliver what fans want. Connect, inform, and engage
SAP HANA with fans throughout their path to purchase anytime,
anywhere.
Mobile
Analytics Fan Engagement
The previously unattainable level of intimacy reachable through mobile access enables
Cloud organizations to target, promote, and engage in increasingly compelling ways. Mobile solutions
offer a direct channel to fans.
Provide fans with mobile applications, helping ensure that the organization has a place in the
7% pocket and remains top of mind among supporters. Companies can create new interactive
advertising opportunities that advertisers are willing to pay well for.
Higher customer satisfaction
when profiles, transaction and Team Performance
interaction histories, and Deliver scouting, player performance, and other analytics-driven information to coaches, players,
preferences are maintained scouts, trainers, and management anytime, anywhere, and on any device.
and available at the point of
interaction Revenue Growth and Business Operations
Source: SAP Performance
Give executives and users responsible for the business greater transparency and access into the
Benchmarking day-to-day business, as well as profit-and-loss data from events and programs.
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Summary
Analytics
SAP Innovations Everyone wants answers faster than ever before. Data is
exploding in volume, velocity, and variety, scattered
Applications across diverse silos. To create a competitive advantage,
analytics and data management systems must deliver
SAP HANA superior performance, reliability, and value anytime and
anywhere.
Mobile
Analytics Fan Engagement
Fan and sales data can originate in many different applications or in public sources on the Web.
Cloud Analytics solutions from SAP help generate an understanding of what’s relevant – enabling
innovation in new fan engagement models to drive more revenue per fan.
Team Performance
Scouting, player development, and team performance are the lifeblood of the sports business.
Analytics solutions from SAP help discover hidden insights quickly and simply. Respond to
opportunities and risks as they unfold to foresee and influence future outcomes. Meet league
reporting and compliance requirements.
Revenue Growth and Business Operations
Maximizing revenue while minimizing costs is critical to maintaining winning teams and increasing
team valuation. Analytics solutions provide up-to-the-minute visibility into key performance
indicators across every facet of business. They enable real-time monitoring, root cause analysis,
risk mitigation, predictive modeling, and revenue optimization.
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Summary
Cloud
SAP Innovations Sports and entertainment companies have limited IT
resources, making it a challenge to keep up with rapid
Applications changes in technology. Cloud solutions from SAP enable
organizations to run enterprise-class applications to
SAP HANA quickly adapt to changing technologies in the marketplace
with lean IT staffs and budgets.
Mobile
Analytics Fan Engagement
Deliver cloud-based applications to fans to better engage, provide convenience, and recognize
Cloud loyalty.
Team Performance
85% Provide scouting, player development, and coaching staffs, as well as players, with access to
secure proprietary data, models, scenarios, dashboards, and statistics through cloud applications.
Of companies believe cloud Revenue Growth and Business Operations
computing will have a major
Deploy cloud-based applications to meet all core business needs. Deliver transparency into the
impact on their organization
business across end points, with secure access anytime and anywhere in the cloud. Maximize the
through efficiencies,
use of technology for a competitive advantage at the lowest possible cost.
innovation, or competitive
differentiation
Source: SAP Performance
Benchmarking
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Summary
Why SAP?
SAP solutions help sports and entertainment organizations gain a competitive edge
globally by delivering technological innovations. As a result, they can create new
compelling value for their fans, players, team operations, business operations, and
partners.
Delivering 40 Years of Value from Enterprise-Strength Solutions
The world’s leading firms across every major industry rely on SAP software to run their business.
SAP can introducing tried-and-tested best practices from industries – such as retail, consumer
products, media, and professional services – to infuse innovation and efficiency into the business
of sports and entertainment.
Leverage Key Breakthrough Innovations
Based on the industry’s most innovative technology foundation, SAP solutions include the SAP
HANA platform, mobile solutions, analytics, and cloud solutions to help maximize performance and
revenue. Our innovations are integrated into best-in-class solutions to help you run like never
before.
Broad Solution Portfolio From a Trusted Global Partner
Sports and entertainment businesses need to focus resources on the business – not IT. SAP has a
broad and deep portfolio, allowing you to support your business needs with a single, stable, global
vendor versus a series of small niche vendors who could be gone tomorrow.
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Summary
Find Out More About How Your Organization Can
Become Best-Run
Benchmark Your Performance
Position your organization for dominance in this new economy with the business performance
benchmarking program from SAP – available free to SAP customers and select prospects.
The SAP benchmarking program has helped more than 3,000 organizations assess their
strengths, uncover areas for improvement, and identify best practices and IT strategies that
generate clear, tangible value – not someday, but today.
Visit valuemanagement.sap.com >>
Go Live in Weeks
Here’s the fastest way to run your business better: our rapid-deployment solutions. In one
package, you get everything you need to be up and running quickly – including preconfigured
software and implementation services – in just weeks. With a defined scope and predictable
costs, there are no surprises.
Visit sap.com/solutions/rds >>
Join Your Community of Practices
Every day, SAP Community Network (SCN) changes the way that thousands of SAP users work.
It lets members help one another solve problems, learn, and invent new ways to get things
done – faster. Find out how to connect with people, content, and resources.
Visit scn.sap.com >>
© 2014 SAP AG or an SAP affiliate company.
28 / 29 All rights reserved.Executive Overview
Sports and Entertainment Executive SAP Solutions SAP Innovations Why SAP? Contact Us
Summary
CMP 29494 (14/01)
Go for a test-drive.
Visit us online at www.sap.com/sports.
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