Your customer in focus - Eagle Eye

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Your customer in focus - Eagle Eye
Your customer
      in focus
     Eagle Eye Solutions Group plc
                Interim Report 2018
Your customer in focus - Eagle Eye
01
                                                                                                        Eagle Eye Solutions Group plc
                                                                                                        Interim Report 2018

                                                                                                        2018 highlights

                                                                                                                                                                                                                        OVERVIEW
Our SaaS technology                                                                                     Financial highlights                  Operational and
                                                              OVERVIEW
                                                              01 Highlights                             (based on unaudited figures):         commercial highlight                Post Period:
                                                              02 Eagle Eye at a glance
                                                              04 Connecting business to consumers

platform allows you                                           STRATEGIC REPORT
                                                              06 Chairman’s Review
                                                                                                        –– Group revenue increased by
                                                                                                           28% to £6.5m (H1 2017: £5.1m)
                                                                                                                                              –– Redemption volumes of 82.8m,
                                                                                                                                                 an increase of 228% year on
                                                                                                                                                 year (H1 2017: 25.2m) and an
                                                                                                                                                                                  –– Successful launch of Loblaw’s
                                                                                                                                                                                     new PC Optimum loyalty
                                                                                                                                                                                     programme on 1 February 2018,

to create a real-time
                                                                                                        –– Revenue from subscription fees
                                                                                                                                                 increase of 135% on H2 2017         using the Eagle Eye AIR platform
                                                              FINANCIAL STATEMENTS                         and transactions over the
                                                                                                                                                 (35.2m)
                                                              11	Consolidated unaudited interim           network up 44% to £4.8m (H1                                            –– After three weeks of operation,

connection with
                                                                  statement of total comprehensive
                                                                  income                                   2017: £3.4m) representing 75%      –– SMS volumes of 28.6m, an            PC Optimum has had more
                                                              12	Consolidated unaudited interim           of total revenue in H1 2018 (H1       increase of 50% year on year        than 6 million customer
                                                                  statement of financial position          2017: 66%)                            (H1 2017: 19.0m)                    conversions, with customers

your customers
                                                              13	Consolidated unaudited interim
                                                                  statement of changes in equity        –– Adjusted EBITDA loss for the       –– A total of 235 customers and        earning and redeeming points
                                                              14	Consolidated unaudited interim
                                                                                                           Period was £1.4m (H1 2017:            brands on the AIR platform (H1      more than 32 million times
                                                                  statement of cash flows
                                                              15	Notes to the consolidated unaudited      loss £0.9m)                           2017: 215), including 78 FMCG    –– New contract signed with
                                                                  interim financial statements                                                   brands (H1 2017: 70)                a European client through
                                                                                                        –– Cash position of £0.8m
                                                              COMPANY INFORMATION                          (June 2017: Cash of £3.7m)         –– Enhanced the AIR platform’s         the Group’s TCC European
                                                              17 Company information                       in addition to an unutilised £3m      capability to now deliver over      partnership
                                                                                                           bank facility as at 31 December       3,000 transactions per second    –– Global partnership signed
                                                                                                           2017                                                                      with Aptos to provide digital
                                                                                                                                              –– New product development to
                                                                                                                                                 allow customers to save offers      connection to customers
                                                                                                                                                 in either Apple or Google           without the need for till
                                                                                                                                                 wallets, encouraging wider          integration
                                                                                                                                                 consumer choice

                                                                                                        Group revenue £million                Gross profit £million               Redemption volumes £million

                                                                                                         7                                     7                                  90
                                                                                                         6                                     6                                  80
                                                                                                                                                                                  70
                                                                                                         5                                     5                                  60
                                                                                                         4                                     4                                  50
                                                                                                                                 6.5                                                                   82.8
                                                                                                         3         5.1                         3                       5.7        40
                                                                                                                                                        4.4                       30
                                                                                                         2                                     2
                                                                                                                                                                                  20       25.2
www.eagleeye.com
                                                                                                         1                                     1                                  10
For current information on Eagle Eye Solutions Group Plc,                                                0       H1 17         H1 18           0      H1 17           H1 18       0       H1 17       H1 18
including the Annual Report 2017, please visit our website.
Your customer in focus - Eagle Eye
02                                                                                                  03
Eagle Eye Solutions Group plc                                                                       Eagle Eye Solutions Group plc
Interim Report 2018                                                                                 Interim Report 2018

Eagle Eye at a glance                                                                                                                                                                                                For more information, please visit:
                                                                                                                                                                                                                     www.eagleeye.com

                                                                                                                                                                                                                                                                OVERVIEW
Our core purpose                                                                                    How we make money

To allow businesses to create a real-time
connection with their customers                                                                                            Imp
                                                                                                                              lementation
                                                                                                                                          fe
                                                                                                                         .
                                                                                                                                                                            1. One off implementation fee

                                                                                                                                                      e
                                                                                                                1
What we deliver

                                                                                                          4. R
                                                                                                                                                                            2. Recurring licence fee for access

                                                                                                                                                        2. Access fee
                                                                                                               e
                 One                          One                              Accurate                                  SaaS business                                          to Eagle Eye AIR

                                                                                                         de m ptio
                 platform,                    customer                         reporting                                    model
                                                                                                                                                                            3. Per issuance X pence – linked to value
                 many                         view

                                                                                                            nf
                 products                                                                                            e                                                      4. Per redemption 3-5 times issuance

                                                                                                                e
                                                                                                                          3.
                                                                                                                               I s s u a n c e fe e

                 Easy to                      At scale,                        Omni
                 integrate,                   securely                         issuance,
                 easy to use                  and real-time                    omni                 Our competitive advantage
                                                                               redemption
                                                                                                     1                                     2                                  3                        4                            5
Our strategy and progress
                                                                                                    Customer uses multiple                Data is fed into the retailers’    Customer receives        Retailer can track           This process can
                                                                                                    issuance channels                     CRM in real-time to analyse        offers via mobile,       customer activity through    happen multiple times
                                                                                                    and shops/dines in many               preferences and deliver            based on his interests   to redemption, optimising    during one shopping trip,
                  Win and bring           Transact driving             Deepen relationships         locations – online and in
                                                                                                    store, receiving multiple
                                                                                                                                          insight to target customers
                                                                                                                                          with truly relevant offers
                                                                                                                                                                             and saves them to his
                                                                                                                                                                             digital wallet
                                                                                                                                                                                                      campaigns in real-time to
                                                                                                                                                                                                      maximise success
                                                                                                                                                                                                                                   to truly capitalise on the
                                                                                                                                                                                                                                   customer engagement
                 customers onto           higher redemption             through the use of
  STRATEGY

                                                                                                    offer types along the way                                                                                                      opportunity

                  Eagle Eye AIR            volumes through              additional products
                                             the platform
                                                                                                                                                  AIR                                    AIR                                 AIR

                        235                      82.2
                                                                                                                                 CHANNEL       LOCATION           REWARD

                                                                                                                                                                        %
                       customers         million redemption volumes
                                                                                41%                                                                                     %                              % OFF
                                         Further capabilities added           F&B revenue
  PROGRESS

                                               to Sainsburys                                                                                                                         Your CRM
                                                                                                                                                                                                       £ OFF

                                                                                                                                                                                                           1
                                                                                                                                                                        1

                New contracts with
              Boparan and Greene King
                                          New agreements with
                                        Google, Groupon, Giftcloud
                                                                                50%
                                                                              sms volumes                                                                                                                                                        Next
                                           and Hospitality Line                                          Offer                                                                                                                                   best
                                                                                                                                                                                       “Brain”                                                  action

                                         Google campaign extended        Renewed contracts with
                                        with 100,000 redemptions and      Greggs, Mitchells and
               New contract with M&Co    25% redemption rate so far     Butlers and Pizza Express
Your customer in focus - Eagle Eye
04                                                                                                                          05
Eagle Eye Solutions Group plc                                                                                               Eagle Eye Solutions Group plc
Interim Report 2018                                                                                                         Interim Report 2018

Connecting businesses to consumers                                                                                                                                                                                       For more information, please visit:
                                                                                                                                                                                                                         www.eagleeye.com

                                                                                                                                                                                                                                                               OVERVIEW
                      Winning customers
                      through digital marketing

                                                             CUSTOMER JOURNEY
  EXAMPLE USE CASES

                      –   Bridge online to offline                              Targeted customer,   Sees offer on social   Clicks on                       Receives                Code is “read”       Customer ID now          Data is fed back into
                      –   Own marketing                                         preferred social     media that has been    advert and fills in             unique code             at POS (scanned,     known. “John”            the CRM system for
                                                                                channels             set up on the Eagle    personal details                                        keyed, NFC)          receives relevant        future remarketing
                      –   Brand campaigns                                                            Eye AIR platform by    on landing page                                                              future offers based
                      –   Promotion and games                                                        the brand                                                                                           on his profile
                      –   Bought and owned media
                      –   Real-time redemption

                      Developing customer                                                                                                                                                        Customer receives                      Customer can

                      services digitally                                                                                                                                                         receipt to his phone                   gain easy access
                                                                                                                                                                                                                                        to information for
                                                                                                                                                                                                                                        record or returns
                      –   Offers – next trip, next product
                                                                                                                                                                                                 Customer receives                      Customers leaves
                      –   Gift
                                                             CUSTOMER JOURNEY
  EXAMPLE USE CASES

                                                                                                                                                                                                 e-gift for spending                    happy and can
                      –   Customer survey                                                                                                                                                        over the threshold                     redeem gift during
                      –   eReceipt                                                                                                                                                                                                      next visit
                      –   Eliminate fraud
                                                                                Customer enters store and                   Customer scans his              Data sent to AIR in                  Customer receives                      Customer heads
                      –   Electronic coupon counting                            receives offer to his phone                 shopping at till along          real-time to validate                offer for favourite                    back into store to
                      –   Staff reward                                          through push notification                   with his offer                  and redeem offer and                 product based on                       redeem his offer for
                                                                                via beacon                                                                  capture basket data                  previous preferences                   favourite product
                                                                                                                                                                                                 and behaviour
                                                                                                                                                            Offer counted and
                                                                                                                                                            verified in real-time

                      Rewarding customers
                      through digital loyalty
  EXAMPLE USE CASES

                                                             CUSTOMER JOURNEY

                      –   Wallet
                      –   Offer and rewards
                      –   Affiliate marketing
                      –   Hyper personalisation                                 Customer enters                             Customer buys                       Through payment                 Customer receives                  Customer saves
                      –   Linking other wallets                                 store/café                                  coffee and uses app                 scan, customer                  reward to his phone                reward to the wallet
                                                                                                                            to pay for it at the till           fills last stamp                in real-time, specific             on his phone to use
                      –   Next best action
                                                                                                                                                                on his stampcard                to his preferences                 on his next visit
                      –   Social                                                                                                                                                                based on previous
                                                                                                                                                                                                purchases
Your customer in focus - Eagle Eye
06                                                                                             07
Eagle Eye Solutions Group plc                                                                  Eagle Eye Solutions Group plc
Interim Report 2018                                                                            Interim Report 2018

Chairman’s Review                                                                                                                                                                                 For more information, please visit:
                                                                                                                                                                                                  www.eagleeye.com

                                                                                                                                                                                                                                        STRATEGIC REPORT
                                                 During the Period the                         WIN                                            users to earn chances to win instant prizes    For the F&B sector we have integrated
                                                                                               We made continued progress in adding           at five Eagle Eye participating merchants;     with Flypay to broaden our restaurant
                                                 Group’s proven strategy of                    new brands and retailers to the AIR            Greggs, Casual Dining Group, Mitchells &       app to support pay at table via a mobile
                                                 ‘win, transact, deepen’, has                  platform during the Period. At 31              Butlers, M&S and Pizza Express. This           application. In addition, we have
                                                 continued to deliver growth,                  December 2017 Eagle Eye had 235                campaign extension illustrates how             continued to develop deeper
                                                 resulting in a revenue                        customers and brands on the AIR                modern technology and appealing offers         segmentation controls within the app
                                                                                               platform, including 78 FMCG brands, up         drive increased and effective consumer         user base to enable more relevant
                                                 increase of 28% to £6.5m                      from 215 customers including 70 FMCG           engagement with Eagle Eye enabling over        consumer engagement. We have also
                                                 (H1 2017: £5.1m), in line with                brands at the end of H1 2017.                  100,000 redemptions through its customer       integrated with both Apple and Google
                                                 the Board’s expectations.                                                                    network and a conversion rate of over 25%      Wallets providing consumers with more
                                                                                               In October 2017, Eagle Eye signed              so far.                                        choice in how and where they save and
                                                 Post Period the business                      contracts with Scottish fashion chain                                                         redeem their coupons, stamp cards and
                                                 achieved a milestone event                    M&Co. and Greene King, the latter further      DEEPEN                                         gift vouchers.
                                                 with the launch of the PC                     cementing our position in the UK food          During the Period, revenue from the F&B
                                                                                               and beverage (“F&B”) market. These             sector grew by 41% against H1 2017. As
                                                 Optimum programme for                         contract wins also benefit our brand           our F&B clients experience of our digital
                                                 Loblaw, Canada’s largest                      partners as our extended redemption            marketing platform increases, there is a
                                                 retailer.

                                                                                                                                                                                             44%
                                                                                               network provides greater opportunities to      trend for them to use it more. As a result,
                                                                                               run measurable campaigns.                      we are seeing increased promotional
                                                 INVESTMENT                                                                                   activity across the sector.
                                                 Following the successful equity               In December 2017, Eagle Eye signed a
                                                 fundraising in June 2017, the first half of   contract with Boparan, a group owning          We are also pleased to announce the
                                                                                               brands such as Ed’s Easy Diner, Giraffe,       renewal of three longstanding clients          INCREASE IN REVENUE FROM
                                                 FY 2018 has been a period of investment                                                                                                     SUBSCRIPTION FEES AND
                                                 for our next phase of growth.                 Harry Ramsden’s and Fishworks to               within our F&B sector: Greggs (five-year       TRANSACTIONS
                                                                                               deliver digital promotions and gift            contract), Mitchells & Butlers (three-year
                                                 The platform has been enhanced to now         capability through the Eagle Eye AIR           contract) and Pizza Express (one-year
                                                 offer world class digital loyalty services,   Platform. The platform will enable             contract). In all cases the Eagle Eye AIR
                                                 which are now live with Loblaw. In            Boparan to deliver the same streamlined        platform is being used to power an
                                                 addition, we have integrated new              digital promotion capabilities across its      enhanced digital experience for the
                                                 technology and issuance partners,             brands to ensure consistent service            customer. These renewals reflect the
                                                 continuing to build out our network and       levels for all customers. In addition, Eagle   value and strength of Eagle Eye’s offering
                                                 audience reach.                               Eye will replace all existing paper gift       as well as our lasting client relationships.
                                                                                               schemes with a digital offering.
                                                 Investment in operational capability in                                                      There has also been strong growth in
                                                 Canada was made to support both               TRANSACT                                       SMS volumes which increased 50% to
                                                 performance requirements of our               Total redemption volumes for the Period        28.6m (H1 2017: 19.0m) due to additional
                                                 biggest client Loblaw and the Group’s         increased by 228% to 82.8m (H1 2017:           services provided for JD Sports and
                                                 growth within the Canadian market,            25.2m) which was primarily driven by           Paragon. Revenue growth was limited to
                                                 where we see significant opportunity.         Sainsbury’s going live in H2 2017. During      18% due to price pressures in a
                                                 We have begun to explore the market           the Period further capabilities were added     competitive and maturing market.
The first six months of FY18 has seen steady     outside of Canada and have had initial        to the Sainsbury’s programme helping to
financial progress with planned investment for   conversations with Tier 1 retailers across    increase redemption volumes by 135%
                                                                                               from H2 2017 to H1 2018 (H2 2017: 35.2m).
                                                                                                                                              INNOVATION
                                                                                                                                              With the launch of PC Optimum with
                                                 North America. This focussed approach
the next phase of growth.                        will continue whilst we build on the                                                         Loblaw, we have confirmed our position
                                                 success of Loblaw.                            Issuance Partners                              as a leading provider of digital loyalty
                                                                                               Issuance partners form a key part of our       services, in addition to the personalised
                                                 We have expanded our ‘win’ resource           ‘transact’ strategy and remain a               promotion services we have offered until
                                                 both in sales and operations, to reflect      significant channel for brands to run          now. Underpinning our strategy to
                                                 the right combination of commercial           innovative campaigns and extend their          become a global leader in digital
                                                 management and product skills required        audience. During the Period we were            marketing, the Group remains committed
                                                 to successfully win new customers and         delighted to sign several new framework        to product leadership and innovation.
                                                 deepen existing relationships. To             agreements, including contracts with
                                                 support Europe, we have created a TCC         Hospitality Line and Giftcloud.                Since the start of FY 2018 we have
                                                 ‘win’ and presales team.                                                                     transformed the AIR platform’s capability
                                                                                               Our two key partners, Groupon and              to increase its performance to deliver
                                                 We have upskilled our senior                  Google, have started to build momentum         over 3,000 transactions per second,
                                                 management layer and now have                 during the Period utilising the benefits of    this transforms the scalability and
                                                 subject matter experts in loyalty, FMCG       the merchant network to extend their           availability of our Tier 1 clients.
                                                 brands and product marketing to ensure        redemption capability across multiple          For Loblaw we are servicing millions of
                                                 we continue to be relevant in today’s         sectors. The Google ‘Visa tap & win’           customers with approximately 150
                                                 market and help us take our proposition       campaign has been extended due to              million personalised offers each week,
                                                 to the market quicker.                        high engagement from consumers                 supporting a loyalty scheme with vast
                                                                                               enabling new Visa and Android Pay              scale and personalisation.
08             Imagine if...                                                                                                                            09
        Tesco Clubcard and Boots
Eagle Eye Solutions Group plc
Interim Report 2018
                                                                                                                                                        Eagle Eye Solutions Group plc
                                                                                                                                                        Interim Report 2018

           Advantage merged?
               Effectively, from a volume and scale perspective, that’s

Chairman’s Review what Loblaw has just achieved by merging two of
                                                   continued
                 Canada’s most popular loyalty programs,   PC Plus
                                                                                                                                                                                                                                                             For more information, please visit:
                                                                                                                                                                                                                                                             www.eagleeye.com
                   and Shoppers Optimum into one: PC Optimum

                                                                                                                                                                                                                                                                                                          STRATEGIC REPORT
                                                                                                        POST PERIOD                                     The Eagle Eye AIR platform sits at the         Key performance indicators
                                                 da                                                                                                     heart of the PC Optimum programme                                                                                          2018        2017
                                               na                                                       Loblaw                                          ecosystem and is integrated with Loblaw’s
                                                                                                                                                                                                       Financial                                                                   £000        £000

     Who is                               Ca                                                            Loblaw successfully launched its new PC         channels and systems, enabling a single        Revenue                                                                  6,458        5,064
                                                                                                        Optimum programme on 1 February 2018,           customer view across Loblaw’s varying          Adjusted EBITDA loss                                                     (1,446)        (879)

     Loblaw?
                                                                                                        using the Eagle Eye AIR platform to deliver     businesses, including Loblaw                   Loss before interest and tax                                            (2,267)       (1,815)
                                                                                                        personalised, valuable and convenient           supermarkets, Shoppers Drug Mart, PC
                                                                                                        rewards to millions of Canadians.               Financial and Joe Fresh.                       Cash and cash equivalents                                                   767         324

     Loblaw Companies Ltd is                                                                            The PC Optimum programme has                    Jim Noteboom, Senior Vice President,           Non-financial                                                               2018            2017

     Canada’s food and                                                                                  combined two of Canada’s most loved             Loyalty and Consumer Insights, Loblaw          Number of redemptions and interactions                                  82.8m         25.2m
                                                                                                        loyalty programmes PC Plus and                  Companies Limited said: “We couldn’t           Number of SMS sent                                                      28.6m         19.0m
     pharmacy leader, with a                                                                            Shoppers Optimum, to become one of              have achieved this milestone without Eagle
     network of stores under                                                                            Canada’s largest loyalty programmes. The        Eye’s commitment and flexible approach.        Percentage of subscription transaction revenue                             75%         66%
     several different banners                                                                          two programmes had 8 million and 11             With their proven success in the UK and        Customers and brands on the AIR platform                                    235             215
     across Canada.                                        ®
                                                                                                        million members respectively. Merging           unique offering, they were the right           Customer churn by value                                                   1.5%         2.8%
                                                                    Discount
                                                                                                        these two programmes creates a                  company to deliver against our plans both
                                                                                                        state-of-the-art loyalty programme and          today and for the future.”                     Activity with our brand partners continues      Revenue generated from subscription
                                                                                                        brings more redemption options and                                                             to progress, most recently in a campaign        fees and transactions over the network
                                                                                                        greater convenience to Canadians. This          Partner updates                                with Diageo and its Gordon’s Gin brand,         represented 75% (H1 2017: 66%) of total
                                                                                                        relationship marks the first time two loyalty   We are delighted to announce a new             which aims to reward delayed rail               revenue for the first half of FY 2018. This
                                                                                                        programmes with customer data of this           European retail client, that was signed in     passengers with either a half price or a        reflects the start of the transition of our
                                                                                                        magnitude have been successfully                March 2018, won through our European           free gin and tonic. The service, called         key Tier 1 customers into the next phase
                                                                                                        integrated into one programme, making it        TCC partnership. The programme,                #YayDelay, uses an intelligent algorithm to     of their contracts which helped to drive a
                                                                                                        one of the largest in Canadian history.         expected to go live later this year, will be   monitor real-time train delays. When            31% increase in revenue from our Tier 1
                                                                                                                                                        led by TCC and will see the Eagle Eye          consumers’ trains are delayed they are          clients to £3.4m (H1 2017: £2.6m).
                                                                                                        Since the launch of PC Optimum on 1             AIR platform underpinning the TCC              encouraged to tweet the hashtag phrase
        Canada’s           Canada’s food                Purpose:               Owned by                 February 2018, more than 6 million              smart connect proposition to deliver           to be given access to the offer. The Eagle      Customer churn fell in the Period to 1.5%
         largest            & pharmacy                  Live Life               George                  customers have already converted to the         24-7 shopper engagement through their          Eye AIR platform then activates this            (H1 2017: 2.8%) reflecting the uniqueness
         retailer              leader                     Well                 Weston Ltd               new programme, with customers earning           digital campaigns.                             campaign by delivering unique coupons           and robustness of the Eagle Eye AIR
                                                                                                        and redeeming points more than 32 million                                                      to individuals initially at London’s Waterloo   platform as well as its value to the
                                                                                                        times in the first three weeks. The             An important part of our growth strategy       station with potential roll out nationally,     Group’s customers. The high degree of
                                                                                                        programme, which engages consumers              is extending our network through               redeemable in select venues.                    stickiness once a customer has been
                                                                                                        digitally but gives them choice on              relevant integrations with both                                                                won enhances the opportunities to

                                                        Loblaw at
                                                                                                        redemption, generated on average more           technology and issuance partners.              FINANCIAL RESULTS                               deepen existing client relationships.
                                                                                                        than 1.5 million PC Optimum app or web          Integrations matter as they create             During the Period, the Group delivered a

                                                         a glance...
                                                                                                        visits every day since launch. According to     ubiquity, increase ease of use for our         revenue increase of 28% to £6.5m (H1            Gross profit grew 30% to £5.7m (H1
           1,797
                                                                                                        Loblaw’s internal customer net promoter         retailers and make Eagle Eye a natural         2017: £5.1m). AIR platform revenue of           2017: £4.4m) and the gross margin
          pharmacies                                                                                    score (NPS) survey, 80% of customers            choice as a digital marketing platform.        £5.6m represented 86% of total revenue          increased by a further 2ppts to 89% (H1
                                                                                                        were very satisfied with the new                                                               (H1 2017: 85%) and AIR transactional            2017: 87%). Gross margin improved due
                                                                                                        programme specifically highlighting ease        In March 2018 we also signed a global          revenues grew 52% against the prior             to the continued improvement in AIR
                                                                                                        of converting points and participation.         partnership with Aptos. Aptos is a global      year to £4.0m (H1 2017: £2.6m), driven          margin to 96% (H1 2017: 95%), reflecting
                                                                                                                                                        leading retail technology solutions provider   primarily by the deepening of our Tier 1        the lessening requirement for revenue
                            198,000                                                                     Activity since launch is in line with the       to more than 1,000 retail brands across 55     customer relationships and increased            share agreements with partners and
                            employees
                                                                                                        Board’s expectations and the revenue            countries. The agreement will see us work      transaction revenue from existing               lower levels of outsourcing of non-core
                                                                                                        generated from this contract will shift         collaboratively with a pre-integrated          customers. Although SMS volumes                 bespoke development work.
                                                                                                        significantly from initial implementation       solution to provide digital connection to      increased significantly by 50% in the
                                                                                                        fees to recurring transaction fees in H2        customers without the need for till            Period, the overall messaging revenue
                                                                                                        2018.                                           integration. We currently have four joint UK   increase was limited to 18% to £0.9m
                                                                                                                                                        customers, Clarks, Thomas Pink, M&Co           (H1 2017: £0.8m), reflecting price
            2,400+
                                                                                                                                                        and Pets at Home. As a result of this          pressures in a competitive and
                                                                                                                                                        partnership we will look to expand our
           stores under
           more than 20
                                        C$46 billion                                                                                                    footprint in speciality retail globally.
                                                                                                                                                                                                       increasingly mature market.
             banners                       revenue
                                           (CAD 2016)

                                                                       each year,
                                                                    Canadians make
                                                                    1bn transactions
                                                                        in stores
                                                                       (majority of which are tied to
                                                                         their loyalty programs)

                                Last year customers
10                                                                                        11
Eagle Eye Solutions Group plc                                                             Eagle Eye Solutions Group plc
Interim Report 2018                                                                       Interim Report 2018

                                                                                          Consolidated unaudited interim statement
Chairman’s Review continued                                                               of total comprehensive income                                                                                      For more information, please visit:
                                                                                                                                                                                                             www.eagleeye.com

                                                                                                                                                                                                                                                        FINANCIAL STATEMENTS
FINANCIAL RESULTS continued                 Post Period, the launch of the new PC         FOR THE SIX MONTHS ENDED 31 DECEMBER 2017
Operating expenses of £7.2m (H1 2017:       Optimum programme with Loblaw is a
£5.3m) increased primarily as a result of   significant milestone in the Group’s
                                                                                                                                                                                                          Unaudited        Unaudited         Audited
the investment in people for our planned    progress. This scale positions us as a                                                                                                                      6 months to      6 months to          Year to
strategic growth, together with             legitimate loyalty service provider for any                                                                                                                31 December      31 December          30 June
incremental costs linked to revenue         retailer in the world and demonstrates                                                                                                             Note
                                                                                                                                                                                                              2017
                                                                                                                                                                                                              £000
                                                                                                                                                                                                                               2016
                                                                                                                                                                                                                               £000
                                                                                                                                                                                                                                                2017
                                                                                                                                                                                                                                               £000
growth and ensuring the robustness,         the strengthened operational capability
scalability and security of the Eagle Eye   of the business. This success, coupled        Continuing operations
AIR platform. Within staff costs of £5.7m   with the win with TCC Global as well as       Revenue                                                                                                3         6,458            5,064           11,058
(H1 2017: £4.3m), spend on product          the new Aptos partnership demonstrates        Cost of sales                                                                                                     (725)            (653)          (1,297)
development increased 19% to £2.0m          that the Eagle Eye AIR platform is
(H1 2017: £1.6m). The number of             gaining scale internationally.
                                                                                          Gross profit                                                                                                     5,733             4,411           9,761
employees at the end of the Period
increased to 129 (H1 2017: 98).             In the third quarter the Group has seen       Adjusted operating expenses(1)                                                                                  (7,179)          (5,290)        (11,530)
                                            an increased rate of growth driven by         Loss before interest, tax, depreciation, amortisation and share-based
Adjusted EBITDA loss for the Period was     increased volumes from key existing           payment charge                                                                                                  (1,446)            (879)          (1,769)
£1.4m (H1 2017: loss £0.9m), as a result    clients, the launch of PC Optimum for         Share-based payment charge                                                                                        (135)              (77)            (431)
of the increased investment in the          Loblaw and further deepening of existing      Depreciation and amortisation                                                                                     (686)            (859)          (1,643)
business despite the higher gross profit    relationships. This increase in rate is
delivered during the Period. To provide a   expected to continue aided by the recent
better guide to the underlying business     new wins, partnerships announced today        Operating loss                                                                                               (2,267)  (1,815)  (3,843)
performance, adjusted EBITDA excludes       and conversion of some of the advanced
share-based payment charges along           strategic opportunities in the Group’s        Finance income                                                                                                     –       3         –
with depreciation, amortisation, interest   pipeline. This all gives the Board
and tax from the measure of profit.         confidence in meeting its expectations for    Finance expense                                                                                              –                       (15)            (67)
                                            the financial year ending 30 June 2018.
At the end of the Period, the Group held
                                                                                          Loss before taxation                                                                                            (2,267)          (1,827)          (3,910)
cash of £0.8m (June 2017: cash of
£3.7m) and its £3m revolving credit         Malcolm Wall                                  Taxation                                                                                                            429             432              391
facility with Barclays Bank Plc remained    Non-executive Chairman
unutilised. The movement in cash                                                          Loss after taxation for the financial period                                                                    (1,838)          (1,395)          (3,519)
reflected an operating cash outflow of                                                    Foreign exchange adjustments                                                                                          8              29               33
£2.0m (including £0.6m of working
capital outflow due to an increase in
debtors as a result of the increase in                                                    Total comprehensive loss attributable to the owners of the parent for
revenue) and the capital investment in                                                    the financial period                                                                                            (1,830)          (1,366)         (3,486)
the Eagle Eye AIR platform of £0.9m.
                                                                                          Loss per share
The Group had net assets of £7.2m at                                                      From continuing operations
the end of the Period (June 17: £8.9m),                                                   Basic and diluted                                                                                      4        (7.24)p          (6.30)p        (15.73)p
the expected reduction in net assets
reflecting the EBITDA loss. The current
                                                                                          (1) Adjusted operating expenses excludes share-based payment charge, depreciation and amortisation
tax receivable of £0.4m relates to a
research and development tax credit,
received in January 2018.

Outlook
The first six months of FY18 has seen
steady financial progress with planned
investment for the next phase of growth.
The Group’s revenue growth of 28% in
H1 2018 coupled with continued
success in winning new customers,
deepening customer relationships and
driving increased transactions through
the platform demonstrates the continued
momentum of the business.
12                                                                                      13
Eagle Eye Solutions Group plc                                                           Eagle Eye Solutions Group plc
Interim Report 2018                                                                     Interim Report 2018

Consolidated unaudited interim                                                          Consolidated unaudited interim
statement of financial position                                                         statement of changes in equity                                                                                                              For more information, please visit:
                                                                                                                                                                                                                                    www.eagleeye.com

                                                                                                                                                                                                                                                                               FINANCIAL STATEMENTS
AS AT 31 DECEMBER 2017                                                                  FOR THE SIX MONTHS ENDED 31 DECEMBER 2017

                                                 Unaudited      Unaudited     Audited                                                                                                                                              Share
                                              31 December    31 December      30 June                                                                            Share                Share                Merger                 option         Retained
                                                     2017           2016         2017                                                                           capital            premium                 reserve               reserve           losses             Total
                                                     £000           £000        £000                                                                              £000                 £000                   £000                  £000             £000             £000

Non-current assets                                                                      Balance at 1 July 2016                                                    222              10,991                  3,278                 1,230           (9,852)            5,869
Intangible assets                                  5,148          4,704       4,838
Property, plant and equipment                        250            256         246     Loss for the period                                                          –                     –                     –                     –          (1,395)         (1,395)
                                                   5,398         4,960        5,084
                                                                                        Other comprehensive income
                                                                                        Foreign exchange adjustments                                                 –                     –                     –                     –              29                  29
Current assets                                                                                                                                                       –                     –                     –                     –          (1,366)         (1,366)
Trade and other receivables                        4,885         3,606        3,576
Current tax receivable                               415             –            –     Transactions with owners
Cash and cash equivalents                            767           324        3,724     Share-based payment charge                                                   –                     –                     –                   77                 –                 77
                                                   6,067         3,930        7,300                                                                                  –                     –                     –                   77                 –                 77
                                                                                        Balance at 31 December 2016                                               222              10,991                  3,278                 1,307          (11,218)            4,580
Total assets                                     11,465          8,890       12,384     Loss for the period                                                                                                                                       (2,124)         (2,124)
                                                                                                                                                                     –                     –                     –                     –
                                                                                        Other comprehensive income
Current liabilities                                                                     Foreign exchange adjustments                                                 –                     –                     –                     –                4                  4
Trade and other payables                         (4,105)         (4,177)     (3,348)
                                                                                                                                                                     –                     –                     –                     –          (2,120)         (2,120)

Non-current liabilities                                                                 Transactions with owners
Deferred tax liability                             (159)           (133)       (174)    Issue of share capital                                                      27               5,973                       –                    –                –            6,000
                                                                                        Issue costs                                                                  –                (240)                      –                    –                –            (240)
                                                                                        Exercise of share options                                                    4                 284                       –                    –                –              288
Total liabilities                                (4,264)        (4,310)      (3,522)    Fair value of share options exercised                                        –                    –                      –                (319)              319                –
Net assets                                         7,201         4,580        8,862     Fair value of share options lapsed                                           –                    –                      –                 (39)               39                –
                                                                                        Share-based payment charge                                                   –                    –                      –                 354                 –              354
Equity attributable to owners of the parent                                                                                                                         31               6,017                       –                    (4)            358            6,402
Share capital                                        254           222           253    Balance at 30 June 2017                                                   253              17,008                  3,278                 1,303         (12,980)             8,862
Share premium                                     17,041        10,991        17,008
Merger reserve                                     3,278         3,278         3,278    Loss for the period                                                          –                     –                     –                     –          (1,838)         (1,838)
Share option reserve                               1,438         1,307         1,303    Other comprehensive income
Retained losses                                 (14,810)       (11,218)     (12,980)    Foreign exchange adjustments                                                 –                     –                     –                     –                8                  8
Total equity                                       7,201         4,580        8,862                                                                                  –                     –                     –                     –          (1,830)         (1,830)

                                                                                        Transactions with owners
                                                                                        Exercise of share options                                                    1                   33                      –                    –                 –              34
                                                                                        Share-based payment charge                                                   –                    –                      –                  135                 –             135
                                                                                                                                                                     1                   33                      –                  135                 –             169
                                                                                        Balance at 31 December 2017                                               254               17,041                 3,278                 1,438          (14,810)            7,201

                                                                                        Included in “retained losses” is a cumulative foreign exchange balance of £57,000 (June 2017: £49,000) which could be recycled to profit and loss.
14                                                                                                             15
Eagle Eye Solutions Group plc                                                                                  Eagle Eye Solutions Group plc
Interim Report 2018                                                                                            Interim Report 2018

Consolidated unaudited interim                                                                                 Notes to the consolidated unaudited
statement of cash flows                                                                                        interim financial statements                                                                      For more information, please visit:
                                                                                                                                                                                                                 www.eagleeye.com

                                                                                                                                                                                                                                                        FINANCIAL STATEMENTS
FOR THE SIX MONTHS ENDED 31 DECEMBER 2017                                                                      1. Basis of preparation                      The loss before interest, tax, depreciation,   2. Going concern basis
                                                                                                               The Group’s half-yearly financial            amortisation and share-based payment           As part of their going concern review the
                                                                                                               information, which is unaudited,             charge is presented in the statement of        Directors have followed the guidelines
                                                                        Unaudited      Unaudited    Audited
                                                                      6 months to    6 months to     Year to
                                                                                                               consolidates the results of Eagle Eye        total comprehensive income as the              published by the Financial Reporting
                                                                     31 December    31 December     30 June    Solutions Group plc and its subsidiary       Directors consider this performance            Council entitled “Guidance on Risk
                                                                            2017
                                                                            £000
                                                                                           2016
                                                                                           £000
                                                                                                       2017
                                                                                                      £000
                                                                                                               undertakings up to 31 December 2017.         measure provides a more accurate               Management and Internal Control and
                                                                                                               The Group’s accounting reference date        indication of the underlying performance       Related Financial and Business
Cash flows from operating activities                                                                           is 30 June. Eagle Eye Solutions Group        of the Group and is commonly used by           Reporting’’. The Directors have prepared
Loss before taxation                                                    (2,267)        (1,827)     (3,910)     plc’s shares are listed on the Alternative   City analysts and investors.                   detailed financial forecasts and cash
Adjustments for:                                                                                               Investment Market of the London Stock                                                       flows looking beyond 12 months from
    Depreciation                                                             65             46         104     Exchange (AIM).                              While the financial information included       the date of this half-yearly financial
    Amortisation                                                           621             813      1,539                                                   has been prepared in accordance with           information. In developing these
    Share-based payment charge                                              135             77         431     The Company is a public limited liability    the recognition and measurement                forecasts, the Directors have made
    Finance income                                                             –            (3)          –     company incorporated and domiciled in        criteria of IFRS, as adopted by the            assumptions based upon their view of
    Finance expense                                                            –            15          67     England & Wales. The presentational          European Union, these interim financial        the current and future economic
Increase in trade and other receivables                                 (1,310)        (1,526)     (1,496)     and functional currency of the Group is      statements do not contain sufficient           conditions that will prevail over the
Increase in trade and other payables                                        757          1,271        954      Sterling. Results in this consolidated       information to comply with IFRS.               forecast period.
Income tax paid                                                              (1)              –         (1)    financial information have been prepared
Income tax received                                                            –           346        346      to the nearest £1,000.                       The comparative financial information for      On the basis of the above projections,
                                                                                                                                                            the year ended 30 June 2017 has been           the Directors are confident that the
Net cash flows from operating activities                                (2,000)          (788)     (1,966)     Eagle Eye Solutions Group plc and its        extracted from the annual financial            Group has sufficient working capital to
Cash flows from investing activities                                                                           subsidiary undertakings have not             statements of Eagle Eye Solutions Group        honour all of its obligations to creditors
Payments to acquire property, plant and equipment                          (69)            (59)       (107)    applied IAS 34, Interim Financial            plc. These interim results for the period      as and when they fall due. In reaching
Payments to acquire intangible assets                                     (930)          (679)     (1,539)     Reporting, which is not mandatory for        ended 31 December 2017, which are not          this conclusion, the Directors have
                                                                                                               UK AIM listed Groups, in the preparation     audited, do not comprise statutory             considered the forecast cash headroom,
Net cash flows used in investing activities                               (999)          (738)     (1,646)     of this half-yearly financial report.        accounts within the meaning of section         the resources available to the Group and
Cash flows from financing activities                                                                                                                        434 of the Companies Act 2006. The             the potential impact of changes in
Net proceeds from issue of equity                                            34               –     6,048      The accounting policies used in the          financial information does not therefore       forecast growth and other assumptions,
Proceeds from borrowings                                                      –           800       5,600      preparation of the financial information     include all of the information and             including the potential to avoid or defer
Repayment of borrowings                                                       –          (300)     (5,600)     for the six months ended 31 December         disclosures required in the annual             certain costs and to reduce discretionary
Interest paid                                                                 –             (4)        (67)    2017 are in accordance with the              financial statements.                          spend as mitigating actions in the event
Interest received                                                             –              3            –
                                                                                                               recognition and measurement criteria of                                                     of such changes. Accordingly, the
                                                                                                               International Financial Reporting            Full audited accounts of the Group in          Directors continue to adopt the going
Net cash flows from financing activities                                     34            499      5,981      Standards (‘IFRS’) as adopted by the         respect of the year ended 30 June 2017,        concern basis in preparing this half-
Net (decrease)/increase in cash and cash equivalents in the period      (2,965)        (1,027)      2,369      European Union and are consistent with       which received an unqualified audit            yearly financial information.
Foreign exchange adjustments                                                  8            29          33      those which will be adopted in the           opinion and did not contain a statement
Cash and cash equivalents at beginning of period                          3,724         1,322       1,322      annual financial statements for the year     under section 498(2) or (3) of the
                                                                                                               ending 30 June 2018.                         Companies Act 2006, have been
Cash and cash equivalents at end of period                                  767            324      3,724                                                   delivered to the Registrar of Companies.
16                                                                                                                                                17
Eagle Eye Solutions Group plc                                                                                                                     Eagle Eye Solutions Group plc
Interim Report 2018                                                                                                                               Interim Report 2018

Notes to the consolidated unaudited
interim financial statements continued                                                                                                            Company information                                     For more information, please visit:
                                                                                                                                                                                                          www.eagleeye.com

                                                                                                                                                                                                                                                FINANCIAL STATEMENTS
3. Segmental analysis                                                                                                                             Directors                       Malcolm Wall
The Group is organised into one principal operating division for management purposes. Revenue is analysed as follows:
                                                                                                                                                                                  Tim Mason
                                                                                                 Unaudited       Unaudited             Audited                                    Steve Rothwell
                                                                                               6 months to     6 months to              Year to
                                                                                              31 December     31 December              30 June                                    Lucy Sharman-Munday
                                                                                                     2017            2016                 2017                                    Bill Currie
                                                                                                     £000            £000                £000
                                                                                                                                                                                  Sir Terry Leahy
                                                                                                                                                                                  Drew Thomson
Development and set up fees                                                                        1,614          1,698                3,512
Subscription and transaction fees                                                                  4,844          3,366                7,546      Secretary                       Lucy Sharman-Munday
                                                                                                   6,458          5,064               11,058
                                                                                                                                                  Company number                  8892109
                                                                                                 Unaudited       Unaudited             Audited
                                                                                               6 months to     6 months to              Year to
                                                                                              31 December     31 December              30 June    Registered office               5 New Street Square
                                                                                                     2017            2016                 2017
                                                                                                     £000            £000                £000
                                                                                                                                                                                  London
                                                                                                                                                                                  EC4A 3TW
AIR revenue                                                                                        5,575           4,314               9,426
Messaging revenue                                                                                    883             750               1,632      Nominated adviser and broker    Investec Bank plc
                                                                                                   6,458          5,064               11,058                                      2 Gresham Street
                                                                                                                                                                                  London
4. Loss per share                                                                                                                                                                 EC2V 7QP

The calculation of basic and diluted loss per share is based on the result attributable to ordinary shareholders divided by the                   Bankers                         Barclays Bank plc
weighted average number of ordinary shares in issue during the period. The weighted average number of shares for the purpose                                                      27 Soho Square
of calculating the basic and diluted measures is the same. This is because the outstanding share options would have the effect of                                                 London
reducing the loss per ordinary share and therefore would not be dilutive.                                                                                                         W1D 3QR
                                                                                Unaudited
                                                Unaudited                           H1 2018      Unaudited                           Unaudited    Solicitors                      Taylor Wessing LLP
                                                  H1 2018      Unaudited         Weighted          H1 2017      Unaudited              H1 2017
                                                      Loss       H1 2018   average number              Loss      H1 2017      Weighted average                                    5 New Street Square
                                                 per share          Loss        of ordinary       per share         Loss     number of ordinary                                   London
                                                    pence           £000             shares          pence          £000                shares
                                                                                                                                                                                  EC4A 3TW
Basic and diluted loss per share                  (7.24)        (1,838)    25,403,284              (6.30)        (1,395)        22,158,286
                                                                                                                                                  Independent auditor             RSM UK Audit LLP
5. Availability of this Interim Announcement                                                                                                                                      Chartered Accountants
Copies of this announcement are available on the Company’s website, www.eagleeye.com.                                                                                             Ninth Floor
                                                                                                                                                                                  3 Hardman Street
                                                                                                                                                                                  Manchester
                                                                                                                                                                                  M3 3HF
www.eagleeye.com
Eagle Eye Solutions Group plc
Customer service enquiries:     Tel: 0844 824 3699
Sales and general enquiries:    Tel: 0844 824 3686
Email: info@eagleeye.com

Head Office:
31 Chertsey Street
Guildford
Surrey
GU1 4HD
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