2018 COMMERCIAL EXHIBITOR PROSPECTUS - AUSTRALIA'S LARGEST TICKETED EVENT - Mudgee Region

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2018 COMMERCIAL EXHIBITOR PROSPECTUS - AUSTRALIA'S LARGEST TICKETED EVENT - Mudgee Region
2018
COMMERCIAL
EXHIBITOR
PROSPECTUS

AUSTRALIA’S LARGEST TICKETED EVENT
2018 COMMERCIAL EXHIBITOR PROSPECTUS - AUSTRALIA'S LARGEST TICKETED EVENT - Mudgee Region
2018 COMMERCIAL EXHIBITOR PROSPECTUS

                                                         SYDNEY ROYAL
                                                         EASTER SHOW

THE 2018 SYDNEY ROYAL EASTER SHOW WILL BE HELD FROM FRIDAY 23 MARCH
TO TUESDAY 3 APRIL AT SYDNEY SHOWGROUND, SYDNEY OLYMPIC PARK.

The Sydney Royal Easter Show is Australia’s largest      75% of all attendees spend six hours or more with an
annual ticketed event, attracting an average of over     average spend of $330 per group (constituted of
838,000* attendees. It is a true celebration of          3 people).
Australian culture, from our rural traditions to our
modern day lifestyles, providing unique experiences      This is a once-a-year opportunity for exhibitors to
for everyone.                                            generate direct sales and leads, gauge first-hand
                                                         response to new products, boost brand awareness
Each year the country and city join together to enjoy    and showcase your products and services to the
animal experiences, agricultural competitions,           largest audience in the country.
carnival fun, entertainment, shopping and
much more.                                               The Show is run by the Royal Agricultural Society of
                                                         NSW (RAS), which is a not-for-profit organisation
Over 12 days, this iconic Show hosts over 400            that has been celebrating excellence in Agriculture
exhibitors within our pavilions and around the           since 1822.
grounds. The diversity and appeal of our exhibitors is
in fact one of the key drawcards for attendance to       By exhibiting at the Show, you are contributing to
the Show.                                                the agricultural prosperity of New South Wales.

                                                         * Average Show attendees 2013-2017
2018 COMMERCIAL EXHIBITOR PROSPECTUS - AUSTRALIA'S LARGEST TICKETED EVENT - Mudgee Region
2018 COMMERCIAL EXHIBITOR PROSPECTUS

WHY EXHIBIT

OUR EXHIBITORS REACH HUNDREDS OF THOUSANDS OF CUSTOMERS AT
AUSTRALIA’S LARGEST TICKETED EVENT. THE SHOW PROVIDES THE PERFECT
PLATFORM FOR BUSINESSES TO:

• Make immediate sales and generate             • Sampling opportunities to a broad cross-section
  leads to over 838,000* new customers            of consumers.

• Build brand awareness and educate customers   • Demonstrate the features and benefits of
  about your product                              your product

• Build a database of prospective customers     • Gain additional exposure with exclusive
                                                  promotional opportunities

* Average Show attendees 2013-2017
2018 COMMERCIAL EXHIBITOR PROSPECTUS - AUSTRALIA'S LARGEST TICKETED EVENT - Mudgee Region
2018 COMMERCIAL EXHIBITOR PROSPECTUS

   OUR AUDIENCE - 2017
   ATTENDEES GENDER                                                                       ATTENDEES ORIGINS
                                                                                          (NUMBER OF UNIQUE INDIVIDUALS)
            Total                        Male
         Attendees

                                        27%
                                                                                                                                     Overseas

 922,827                                                                                                                             (28,000+)

        Avg. 838,000                            Female
        over the last 5
            years
                                              73%                                                      NSW – Regional
                                                                                                          21.9%
                                                                                                        (173,826)

   AGE GROUPS
                                            75%                                                                               NSW – Metro
                                                                                                                                75.7%
                                                                                                                                 (601,826)
                          43%                of attendees
                                            spent 6+ hours
                                             at the show
                                                         Average hours
             18%                           15%            spent at the
10%                             13%                          show

                                                             7.9                          KEY CUSTOMER SEGMENTS
16-24      25-34      35-49     50-59       60+
                                                                                                                                  Parents with
                                                                                                                               pre-school children

   HOUSEHOLD INCOME                                                                                                                   30%

                                        $80k - $100k
                     $60-$80k
                                           (10%)                                                                           Parents with primary school
                       (8% )
      $40k-$60k                                                                                                                     children
        (9% )

Under $40k
                                                                                                                                      21%
  ( 8%)

                                                               >$100k
                                                                (30%)                                                           Empty Nesters

                                                                                                                                      22%
                                                  Don't Know
          Refused to Answer                         ( 3% )
               ( 32%)

    ANIMALS AND
      LIVESTOCK                                                                                                           AUSTRALIA’S
    ARE THE MAIN                                                                                                           LARGEST
   REASONS PEOPLE                                                                                                       TICKETED EVENT
     COME TO THE
                                                       CELEBRATING EXCELLENCE IN
         SHOW
                                                         AGRICULTURE SINCE 1822

                                                                Source – IER Attendees Research 2017
2018 COMMERCIAL EXHIBITOR PROSPECTUS - AUSTRALIA'S LARGEST TICKETED EVENT - Mudgee Region
2018 COMMERCIAL EXHIBITOR PROSPECTUS

 OVERALL ENJOYMENT OF THE SHOW                                                                             AVERAGE SPEND BY ATTENDEES
                                                                     THE SHOW
                                                                      RECEIVED
              Very enjoyable            Quite enjoyable         $33 MILLION WORTH                                    Spend Per Person                Spend Per Group
                                                                      OF MEDIA                                                                       (Avg. group 3 people)
                                               59%
                                                                     EXPOSURE
       52%                53%
                                                                                                                  $326                    $327                     $331

              34%                 34%
                                                       27%

                                                                                                                         $113                    $117                      $112

         2015                  2016               2017
                                                                                                                      2015                   2016                    2017

                                                                eastershow.com.au

 ADVOCACY – NET PROMOTER SCORE                                 25 MILLION BREAKDOWN OF SPEND IN 2017
                                                               PAGE VIEWS       Showbags                                                                                     30%
                                                + 23
                          + 21
       + 16                                                                                                    Food & Beverages                                       24%

                                                                                                           Commercial Exhibitor
                                                                                                                                                              18%
                                                                                                               Products

       2015                2016                  2017                                                      Rides & Amusements                                 17%

                                                                                                                                Other                   11%
 LIKELIHOOD OF RETURN VISITATION
 IN 2018                                                                                                   MOTIVATIONS FOR ATTENDANCE IN 2017
         Definitely will return         Probably will return

                                                                                                                    Primary School           Pre-School            Empty
                                                                                                                    Families                 Families              Nesters

2017                                            65%
                                                                                                                                                                 4.1
                                                                                                              To visit the variety of
                                                                                                                                                               3.8
                                                                                                             exhibits in the Pavilions
                                                                                                                                                                   4.5
2016                                            62%
                                                                                                                                                            3.3
                                                                                                           To sample award-winning
                                                                                                                                                           3.2
                                                                                                            food and wine products
                                                                                                                                                             3.4
2015                                            61%
                                                                 9/10 ATTENDEES                               To experience country
                                                                                                                                                              3.6
                                                                   VISITED THE                                    life in the city
                                                                                                                                                              3.6
                                                                                                                                                               3.8
                                                                 WOOLWORTHS
                                                                   FRESH FOOD
                                                                       DOME                                     It's an experience                                   4.4
                                                                                                                   I would like to                                   4.5
                                                                                                              pass on to my children                          3.5

                                                                 Source – IER Attendees Research 2017                        0 = strongly disagree          5 = strongly agree
2018 COMMERCIAL EXHIBITOR PROSPECTUS - AUSTRALIA'S LARGEST TICKETED EVENT - Mudgee Region
2018 COMMERCIAL EXHIBITOR PROSPECTUS

                                       HEAR FROM A
                                       SELECTION OF
                                       OUR EXHIBITORS

                                       YMCA
                                       “YMCA NSW had an overwhelmingly positive
                                       experience at the 2017 Sydney Royal Easter Show.
                                       As a first time exhibitor, there’s a lot of trust involved
                                       and we were really happy with what the
                                       organisers delivered.

                                       We engaged with around 150,000 people over the
                                       entire show and generated over 2,000 leads. It would
                                       normally take us more than a year to generate that
                                       many leads!

                                       The service from show staff was great. It was also
                                       quite a surprise (and an honour) to win the Best in
                                       Show for the Commercial Exhibitor Awards.
                                       I can definitely recommend the Sydney Royal Easter
                                       Show for any organisation wanting to raise its profile
                                       with a specific audience.”

                                       TEA TONIC
                                       “The Sydney Royal Easter Show is the largest and
                                       most exciting Show in our calendar year. Every year
                                       we launch a new product, and after 15 years of
                                       exhibiting it still gives us nervous butterflies on
                                       opening day.

                                       With our biggest stand to date, greatest number of
                                       tea ladies to serve with a sparkly smile, tea pots on
                                       heads and lashes that flash, 2017 was our biggest
                                       show ever.

                                       We love the Show, we love our loyal customers and
                                       love meeting new ones every year. We are eager to
                                       surprise and delight our customers at the
                                       2018 Show.”
2018 COMMERCIAL EXHIBITOR PROSPECTUS - AUSTRALIA'S LARGEST TICKETED EVENT - Mudgee Region
2018 COMMERCIAL EXHIBITOR PROSPECTUS

WINE SELECTORS
“2017 for us was the most exciting year in the 11
years we have attended the Sydney Royal Easter
Show. Face-to-face selling is paramount for our
business and the Sydney Royal Easter Show gives us
the opportunity to interact with thousands of
customers every day.

2017 brought droves of customers into The
Woolworths Fresh Food Dome to sample and
purchase the fine products on offer. My entire team
love exhibiting at the Show and it remains as the
most important date on our promotional calendar
every year. Bring on 2018!”
2018 COMMERCIAL EXHIBITOR PROSPECTUS - AUSTRALIA'S LARGEST TICKETED EVENT - Mudgee Region
2018 COMMERCIAL EXHIBITOR PROSPECTUS

     EXHIBITOR
     OPPORTUNITES

         8          7
                                                        6       5
9

                                                4

10                                          1       2       3
                              11
2018 COMMERCIAL EXHIBITOR PROSPECTUS - AUSTRALIA'S LARGEST TICKETED EVENT - Mudgee Region
2018 COMMERCIAL EXHIBITOR PROSPECTUS

1. WOOLWORTHS FRESH FOOD DOME                              6. SPORTS & ADVENTURE
With 87% of Showgoers visiting The Woolworths Fresh        Located on the concourse around Spotless Stadium,
Food Dome every year, it is the most visited pavilion at   Sports & Adventure is home to sporting clubs, clothing
the Show. Home to the most popular attraction, the         and equipment, sporting products and the Sports &
District Exhibits is an iconic showcase of Australian-     Adventure Bar.
made agricultural produce. The Woolworths Fresh Food       Space Only $515/sqm
Dome includes fine food, wine, dairy products, tea,
coffee, condiments, confectionary, herbs, spices, and
much more. The Australian-made guidelines are in           7. SHEEP & FLEECE PAVILION
accordance with the ACCC’s regulations.                    Here you will find high-quality products, clothing and
Shell Scheme $850/sqm                                      accessories made from wool and other natural fibres
Space Only $710/sqm                                        alongside the interactive exhibits and sheep-shearing
                                                           demonstrations.
(Excludes main aisle stands. Enquire for rates)
                                                           Shell Scheme $700/sqm

2. HOME, GARDEN & LIFESTYLE
                                                           8. WORLD BAZAAR
75% of attendees visit Home, Garden & Lifestyle
Pavilion. This pavilion showcases an array of products     World Bazaar provides a multicultural shopping
such as boutique giftware and decor, gardening tools,      bonanza, showcasing a range of exotic, unusual and
cookware, spas, pool supplies, bedding and home            intriguing products from around the globe.
appliances. This destination also offers a dedicated       Shell Scheme $725/sqm
Government Department area. New in 2018,                   Space Only $640/sqm
the Home Garden and Lifestyle stage will feature
a range of demonstrations and DIY talks.
                                                           9. KIDS’ WORLD
Shell Scheme $800/sqm
                                                           Kids’ World showcases a diverse range of products
Space Only $660/sqm
                                                           including interactive and educational games, toys and
                                                           entertainment.
3. PET PAVILION                                            Shell Scheme $725/sqm
Adjacent to the Home, Garden & Lifestyle Pavilion, the     Space Only $640/sqm
Pet Pavilion offers a wide range of pet care products,
insurance, food and entertainment exhibits.
                                                           10. AROUND THE GROUNDS
Shell Scheme $420/sqm
                                                           Outdoor spaces with high volume traffic provide
                                                           amazing exposure and sales potential for promotional
4. FASHION & STYLE                                         pop up stands, vans, marquees and trailers.
Located in the central district of Sydney Showground,      Space Only $555/sqm
the Fashion & Style Pavilion offers a stunning array of    (Space Only Grand Parade $600/sqm)
boutique clothing, homewares, jewellery, cosmetics and
beauty products. Featuring the Natural Fibre Showcase,
which includes a daily high-end fashion parade of          11. THE ZONE
Australian-grown natural fibres. Plus there is a Pamper    A tween and teen favourite, this location showcases on-
Me area where you can receive tips, handy hints and buy    trend jewellery, clothing, gadget and accessories.
the latest beauty products.                                Shell Scheme $640/sqm
Shell Scheme $755/sqm                                      Space Only $555/sqm
Space Only $660/sqm

5. HERITAGE PAVILION                                       Please note: Prices include GST. Shell scheme is a
A celebration of the rich heritage of the Easter Show      minimum of 9sqm. Space Only minimum 18sqm
and RAS since it began in 1822. Stands include displays    (excludes outdoor sites). If allocated a corner site,
of trophies, memorabilia, horse-drawn carriages and        an additional charge of $860 for each corner will be
vintage showbags. Exhibition stands include Make-          charged. Correct as of August 2017.
Your-Own Cupie Dolls, the Royal Australian Mint and a
range of associated products and services.
                                                           This information is subject to change.
Shell Scheme $310/sqm

                                                           Click here for Terms and Conditions.
2018 COMMERCIAL EXHIBITOR PROSPECTUS - AUSTRALIA'S LARGEST TICKETED EVENT - Mudgee Region
2018 COMMERCIAL EXHIBITOR PROSPECTUS

WHAT’S                                               A number of options are available
                                                     to ensure your exhibition space
INCLUDED                                             meets your objectives
                                                     and requirements.
IN MY STAND

1. SHELL SCHEME EXHIBITION SPACE                     2. SPACE ONLY EXHIBITION SPACE
Shell scheme exhibition space inside our pavilions   Space only consists of bare floor space inside one of
includes carpeted floor space, walls, fascia board   our pavilions. This option is best suited to companies
bearing your company name and two spotlights per     who wish to construct their own exhibition stand.
3m x 3m stand. The minimum size available is 9sqm.   Space only exhibits must provide their own flooring,
                                                     walls and lighting. The minimum size space available
                                                     is 18sqm.

                           Woolworths Fresh Food Dome Shell Scheme
2018 COMMERCIAL EXHIBITOR PROSPECTUS

Space Only Provisions
The provision of approved walling is a
requirement for all stands. Shell scheme
from neighbouring exhibits cannot be used
for display purposes or rigging. The RAS
recommends the use of professional stand
designers and construction specialists. We have a
number of preferred suppliers to recommend
upon request.

                                                      Other Pavilion Shell Scheme
Please contact the RAS Operations
Team for more information,
02 9704 1368.

3. OUTDOOR EXHIBITION SPACE ONLY
Outdoor exhibition space only consists
of an identified bare space that must be filled     Space Only Custom Built Stand
by a stand structure arranged by the Exhibitor
through the RAS Operations Team. Pagoda
structures can be hired through the RAS.
Alternatively, if building a structure you must
adhere to the SOPA guidelines, which can be
provided to you by the RAS Operations Team.

Power, plumbing and other requirements can be
organised through the RAS’ preferred suppliers
for an additional charge.

                                                            3m x 3m Pagoda
2018 COMMERCIAL EXHIBITOR PROSPECTUS

WHAT’S NEXT
1. APPLY FOR A STAND
       To start the process of applying for a stand,
                                                         3. SECURE YOUR STAND
                                                              Successful applicants are required
       download the 2018 Exhibitor Application from           to pay a 35% non-refundable deposit
       www.eastershow.com.au/partnerwithus                    to confirm their stand and its location.
       or contact Diana Saloum on 02 9704 1421.

2. HAVE YOU BEEN SUCCESSFUL?                             4. FINAL INVOICE
                                                              After the deposit has been received,
       If your application has been successful, you’ll        the final invoice will be sent to you.
       receive a Show Licence and other paperwork
       which needs to be returned to the RAS. This
       will also include the Event Manual that lists

                                                         5. IT’S TIME TO GET EXCITED
       key dates and requirements and is compulsory
       reading for exhibitors.

                                                              From 9 March you can pick up your
                                                              exhibitor pack from the Exhibitor Services
                                                              Centre at Sydney Showground. It’s filled
                                                              with everything you will require for the
                                                              Show including entry tickets, staff IDs,
                                                              bump in/out passes and maps.
2018 COMMERCIAL EXHIBITOR PROSPECTUS

6. SHOWTIME
       It’s time to enjoy everything Australia’s
                                                   7. MAKE YOUR STAND, STAND OUT!
                                                          The Commercial Exhibitor Awards
       largest ticketed event has to offer!               acknowledge and reward exhibitors who
                                                          demonstrate high standards in presentation,
                                                          appeal and personnel at the Sydney Royal
                                                          Easter Show. Bring your creative flair to
                                                          make your stand unforgettable!

KEY DATES
Exhibitor Service Centre Opens:                    Commercial Exhibitor Awards Judging:
9 march 2018                                       26-27 March 2018

Bump-in:                                           Commercial Exhibitor Awards
Space only - 13 March 2018                         Presentations: 29 March 2018
Shell Scheme – 20 March 2018
                                                   Bump-out: 4 April 2018
Sydney Royal Easter Show:
23 March – 3 April 2018
MESSAGE FROM THE EXHIBITION SALES MANAGER
  Thank you for your interest in being part of the 2018 Sydney Royal Easter Show.
      If you would like to reserve exhibition space or receive more information
about the largest ticketed event in Australia, please do not hesitate to make contact.

                    We look forward to seeing you at the Show!

                                  Diana Saloum
                            Exhibition Sales Manager
                         Royal Agricultural Society of NSW

                                    CONTACT
                                 02 9704 1421
                           dsaloum@rasnsw.com.au
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