2021 MEDIA GUIDE - Ellis County Press

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2021 MEDIA GUIDE - Ellis County Press
2021 MEDIA GUIDE
2021 MEDIA GUIDE - Ellis County Press
THE ELLIS COUNTY PRESS I About us
CONSIDERED TO BE THE PREMIER NEWSPAPER OF ELLIS COUNTY, The Ellis County Press is circulated throughout the entire
county and parts of southern Dallas County.

Our award-winning newspaper, whose motto is “Defending Truth and Freedom,” is the only independently-owned newspaper in Ellis County.

Hard-hitting county news, a conservative editorial page, a full inspirational page plus lifestyle, comics and community interest sections drive
sales. Plus, special sections, special interest newspaper and glossy tabloids increase weekly readership.

Established in 1992, The Ellis County Press has grown from a weekly paid circulation of less than 600 to a readership of more than 8,000 copies
monthly in print. And our online version, elliscountypress.com, is viewed more than 20,000 times a month.

                                     ECP PRINT                                                 ECP ONLINE
                               8,000 readers per month                                    20,000 views per month

                                                         READERSHIP PER MONTH

                                                               28,000

                                                                                                                   THE ELLIS COUNTY PRESS 2021 MEDIA GUIDE I 2
2021 MEDIA GUIDE - Ellis County Press
THE ELLIS COUNTY PRESS I Market at a glance
THE AWARD-WINNING Ellis County Press covers all of Ellis County                                                                               Ovilla
                                                                                                                                                                                  Ferris

and parts of southern Dallas County.                                                                                                 67                                Red Oak

                                                                                                                                       Midlothian

             POPULATION                                           MEDIAN AGE                                                                  287
                                                                                                                                                                  77
                 173,620                                                  36.1                                                                                                   Palmer
                                                                                                                                          Waxahachie
                                                                                                                                                                                                          Crisp   34
               GENDER                                    MEDIAN HOUSING VALUE                                                                                                      Garrett
              Men: 49.4%                                              $ 158,200
             Women: 50.6%                                                                                                                                                  287             Ennis
                                                           TOTAL HOUSING UNITS                                                     Maypearl
                 RACE                                                   58,592
                                                                                                                                                                          Bardwell                       Alma
               White: 66.6%
              Hispanic: 25.5%                            NUMBER OF COMPANIES                                                              Forreston
                                                                                                                                                                            34
          African American: 8.9%                                         12,813
                                                                                                                                                                         Avalon
             EDUCATION                                              VETERANS                                                                              Italy
  High school graduate and higher: 84.6%                                10,353                                                                 77
    Bachelor’s degree or higher: 21.9%
                                                                                                                                                Milford

                                                       ELLIS COUNTY CITY AND CENSUS COUNTY DIVISION POPULATION
								                                                                                                                                                                                                          Median
		 City Population Census County Division Population (CCD) 0 – 19 yrs. 20 – 39 yrs. 40 – 59 yrs. 60 – 80+ yrs.                                                                                                    Household Income

Ennis           19,261       27,473 (includes Alma, Garrett, parts of Palmer, Waxahachie, remainder of Ennis CCD)                     32%                 26%              25%                     18%            $46,234
Ferris           2,622       14,579 (includes Bristol, Palmer, parts of Red Oak, remainder of Ferris CCD)                             34%                 25%              25%                     17%            $57,768
Italy            1,935        3,988 (includes Milford, remainder of Italy CCD)                                                        26%                 25%              28%                     21%            $43,803
Maypearl         1,033        6,716 (includes parts of Midlothian, Venus, Waxahachie, remainder of Maypearl CCD)                      30%                 23%              31%                     17%            $63,269
Midlothian     25,234        24,828 (includes parts of Cedar Hill, Ovilla, Venus, remainder of Midlothian CCD)                        29%                 24%              30%                     17%            $76,875
Waxahachie     35,340        86,508 (includes Red Oak, Glenn Heights, Ovilla, Pecan Hill, Bardwell, remainder of Waxahachie CCD)      29%                 26%              26%                     18%            $57,887

                                                                                                                                                                                   THE ELLIS COUNTY PRESS 2021 MEDIA GUIDE I 3
2021 MEDIA GUIDE - Ellis County Press
THE ELLIS COUNTY PRESS I Advertising policy
   COUNTY PRESS ENTERPRISES LLC, parent            submitted advertising, these ads will be sub-       Ellis County Press to run advertising under         sation and/or permission of the publisher. The
company of The Ellis County Press, reserves        ject to photo and copy control standards.           the terms, conditions, rates, and frequency/        advertiser acknowledges he/she is purchasing
the right to edit or reject any advertising for        It is the policy of COUNTY PRESS ENTER-         volume stated above. It is understood adver-        space in The Ellis County Press and not pur-
any reason in The Ellis County Press, elliscoun-   PRISES LLC not to accept advertisements for         tising rates, based on number of times run (fre-    chasing artwork or design service unless oth-
typress.com or any of its affiliate products and    any tobacco products, except branding ads           quency) or volume are discounted. In the event      erwise noted.
their websites.                                    for tobacco and cigar retail establishments.        advertiser fails to complete the frequency/vol-
   Payment by advertisers receiving a month-       As with all submitted advertising, these ads        ume, the advertising rates will be SHORT-RAT-               PUBLISHER’S LIABILITY
end statement is due on or before the 10th of      will be subject to photo and copy control stan-     ED to the frequency/volume actually run and                      FOR ERROR
each month. Credit card payments are accept-       dards. The same tobacco policies apply to ellis-    will be charged the difference.
ed on outstanding monthly balances.                countypress.com or any of its affiliate products         It is understood and agreed all advertising,        In the event error or omission, publisher
   Ad copy relating or referring to other media,   and their websites.                                 when placed on open account is due and pay-         will, with due diligence upon notification by
online services, Internet addresses, amuse-            COUNTY PRESS ENTERPRISES LLC will ac-           able upon receipt at Ferris, Ellis County, Texas    ADVERTISER, correct the error in the next is-
ment or entertainment categories, etc., may be     cept alcohol advertisements, subject to photo       and is subject to the laws of the state of Texas.   sue. The publisher shall not be liable for slight
charged at established rates for those catego-     and copy control standards. The same alcohol            An account is considered past due if not re-    changes or typographical errors that do not
ries.                                              policies apply to elliscountypress.com or any of    ceived by the 10th of the month, and is subject     lessen the value of an advertisement. The pub-
   COUNTY PRESS ENTERPRISES LLC will at-           its affiliate products and their websites.           to a late charge of 5% per month. An additional     lisher’s liability for other errors or omissions
tempt to accommodate, position and/or color            It is the policy of COUNTY PRESS ENTER-         billing charge of $10 will be added to accounts     in connection with an advertisement is strict-
requests, but neither position nor color can be    PRISES LLC not to accept advertisements for         not paid within a current billing cycle. Accounts   ly limited to publication of the advertisement
guaranteed. Section and position premiums          gentlemen’s clubs, adult entertainment or re-       past-due 60 days are subject to cancellation,       in any subsequent issue or the refund of any
are charged in some cases. Please contact          tail establishments that provide adult products     re-billing at appropriate rates and/or turned       monies paid for the advertisement.
your representative for details.                   and/or services. Ads for adult services (e.g.,      over to collections. Contracted rates will not
   COUNTY PRESS ENTERPRISES LLC does               adult massage, phone and escort services) ads       be subject to change in the event of a rate in-                 INDEMNIFICATION
not assume any responsibility for an ad beyond     will not be accepted.                               crease during the contract period.
the cost of the ad itself. We are responsible          COUNTY PRESS ENTERPRISES LLC will                                                                      The advertiser and/or advertising agency
only for the first incorrect insertion of an ad.    not accept fortune teller, physic readers or any          INTELLECTUAL PROPERTY                         agrees to defend and indemnify the publisher
   Advertisers are advised to check their ad       occult ad in The Ellis County Press, elliscounty-                                                       against any and all liability, loss or expenses
immediately after it appears in the paper and      press.com or any of its affiliate products and          It is understood all advertising designs, lay-   arising from claims of libel, unfair competition,
to report any error found that same day. Errors    their websites.                                     outs, logos, etc., created by The Ellis County      unfair trade practices, infringement of trade-
in ads should be reported Monday morning                                                               Press or its agent, is the intellectual property    marks, copyrights, trade names, patents or
for correction. Claims for adjustment must be            ADVERTISING AGREEMENT                         of the COUNTY PRESS ENTERPRISES, LLC                proprietary rights or violation of rights of priva-
made within 30 days of error occurrence.                                                               and may not be used in any other manner ex-         cy resulting from the publication of the adver-
   It is the policy of COUNTY PRESS ENTER-           The above named advertiser authorizes             cept to be used exclusively by The Ellis County     tiser’s advertisement.
PRISES LLC to accept gun show advertise-           COUNTY PRESS ENTERPRISES, LLC dba The               Press. The design is the property of COUNTY
ments. Advertisements for rifles, shotguns and                                                          PRESS ENTERPRISES, LLC and may not be
related accessories are accepted. As with all                                                          reproduced by any means without compen-

                                                                                                                                                                 THE ELLIS COUNTY PRESS 2021 MEDIA GUIDE I 4
2021 MEDIA GUIDE - Ellis County Press
THE ELLIS COUNTY PRESS I The business of business
    Businesses are a vital part of Ellis County        • Remodeling, expansion or relocation of an          • Significant charitable contributions, are           WHAT WE WILL NOT COVER
and surrounding areas. Our goal is to provide      existing business is news if it will involve some-    usually newsworthy.
news coverage of what is going on in business      thing visible to the public. If it has an effect on      • Training and education of employees is            • We will not cover sales events sponsored
in our service area. If news of a business is of   the public or provides better goods or services,      newsworthy. This includes seminars, meetings        by individual businesses or by smaller groups
significance to a large number of readers and      it merits coverage.                                   or classes an employee might attend to gain a       of businesses that are purely promotional in
to the community, it is news. Legitimate news          • Mergers, sales and annual meeting are of        higher certification in his or her field or to re-   nature.
deserves to be, and will be, published. There      interest and will be reported. The acquisition,       view information learned in a previous meeting         • We will not cover prize drawings or awards
is often a fine line between “news” and “ad-       merger or sale of local firms or parent compa-        or school.                                          presentations designed purely to draw cus-
vertising,” and this guide may be helpful in de-   nies is newsworthy.                                      • Community-wide sales events such as            tomers into a business. Such events are han-
fining that difference and explaining the proce-       • The sale and purchase of local businesses       those coordinated through a Chamber of Com-         dled in advertisements.
dures for getting business news published in       and quarterly and annual financial statements         merce are of interest to readers and will be
the paper.                                         of local firms or parent companies are also           published.
                                                   newsworthy because they reflect the economic
        WHAT WE WILL COVER                         condition of the community.

   • The announcement of new businesses, in-
cluding commercial housing developments, is
news.
   • The first announcement of plans to build                                                                                                                                            Ask the ECP manag-
or locate in an area is also news. And so is the                                                                                                                                     ing editor to arrange for
                                                                                                                                                                                     or discuss business news
start of construction on a major business or in-                                                                                                                                     coverage.
dustry.                                                                                                                                                                                  Advertising represen-
   • We’ll report a business’ opening. We do                                                                                                                                         tatives need to tell their
                                                                                                                                                                                     customers they are not
not cover grand openings unless advertising                                                                                                                                          reporters – and have no
for the business accompanies the event. The                                                                                                                                          authority to decide how
choice is theirs. Precise handling of news sto-                                                                                                                                      news will be covered or
                                                                                                                                                                                     displayed.
ries, including photos that might accompany                                                                                                                                              Instead, have them call
stories, will be determined by the editor and                                                                                                                                        ECP managing editor.
managing editor.
   • Change in top management personnel de-
serves mention and often accompanying pho-
tos. Usually, such a story would involve owners,
presidents, vice presidents or corporate offi-
cers. At times, a story might involve a non-man-
agement employee who meets the public.

                                                                                                                                                                  THE ELLIS COUNTY PRESS 2021 MEDIA GUIDE I 5
2021 MEDIA GUIDE - Ellis County Press
THE ELLIS COUNTY PRESS I Integrated marketing packages
REACH UP TO 28,000 READERS EACH MONTH with a print, online and social media package delivering your advertising message
seven days a week across multiple platforms.

  MONTHLY RATES PER MONTH                        COMMISSIONS/DISCOUNTS                            will be priced accordingly. Annual volume con-     with approved credit with a signed a yearly
                                                       Discounts are not available                tracts are available.                              contract. Payment is required by 10th of the
    1/16 PAGE (3 x 2 1/2") PACKAGES                     on local advertising rates                                                                   month following publication.
                                                                                                        •       Open: $85 per thousand
      • 3 months: $ 189 per month                   LOCAL RETAIL DISPLAY RATES                          • 6x per year: $75 per thousand                  • 301-500 total inches: $12 per c.i.
      • 6 months: $ 172 per month                                                                       • 12x per year: $65 per thousand                 • 501-900 total inches: $ 11 per c.i.
      • 12 months: $ 138 per month                 • Open (non-contract): $15 per c.i.                  • 26x per year: $50 per thousand                 • 901-1,200 total inches: $10 per c.i.
                                                   • National:            $15 per c.i.                                                                   • 1,201-1,500 total inches: $ 9 per c.i.
      1/12 PAGE (2 x 5") PACKAGES                  • Civic/Church:        $10 per c.i.              Preprints may be delivered 9 a.m. to 5 p.m.          • 1,501-2,000 total inches: $ 8 per c.i.
                                                   • Political (prepaid): $10 per c.i.            Monday through Friday to:                              • 2,001 and up total inches: $ 7 per c.i.
      • 3 months: $ 473 per month
      • 6 months: $ 430 per month                Add additional 10% per c.i. for placement ads.            The Greater Dallas Press                     Failure to complete volume purchases will
      • 12 months: $ 344 per month                                                                   601 Shepherd Dr., Garland, TX 75042             result in all ads ran priced at next higher rate.
                                                           FREQUENCY RATES                                     972-926-6062
 1/8 PAGE (3 x 5" or 6 x 2 1/2") PACKAGES                                                                                                                  ADVERTISING DEADLINES
                                               Local display rates are based on number of                      SPOT COLOR RATES
      • 3 months: $ 710 per month           times ad runs consecutively. Rates apply only                                                                    NEWSPAPER TO CREATE AD
      • 6 months: $ 645 per month           to accounts with approved credit with a signed           Color is available every issue. Please submit
      • 12 months: $ 516 per month          contract. Payment is required by 10th of the          your copy one day earlier than regular dead-         Insertion order must be received Thursday
                                            month following publication.                          lines.                                             noon before Thursday publication date.
  1/4 PAGE (3 x 10" or 6 x 5") PACKAGES
                                               Total Runs Per C.I. Flat Rate                       1 color: $90 • 2 colors: $175 • 3 colors: $225           CLIENT SUPPLIED DIGITAL AD
      • 3 months: $ 1183 per month             • 6x        $14      1/4 p. (30 c.i.)     $420
      • 6 months: $1075 per month              • 13x		     $12      1/2 p. (60 c.i.)     $720               PROCESS COLOR RATES                        300 ppi digital file must be received Mon-
      • 12 months: $ 968 per month             • 26x		     $10      2/3 p. (80 c.i.)     $800                                                        day noon before Thursday publication date.
                                               • 52x       $8       Full page (120 c.i.) $960                    Full-color: $275
 1/2 PAGE (3 x 20" or 6 x 10") PACKAGES                                                                                                                             CLASSIFIED AD
                                                     PREPRINTED INSERT RATES                         ANNUAL VOLUME CONTRACT RATES
      • 3 months: $1935 per month                                                                                                                      Digital copy file must be received Tuesday
      • 6 months: $1828 per month              Insert rates are based on full-run circulation.      Local display rates are based on advertising     noon before Thursday publication date.
      • 12 months: $1720 per month          Prices are based on cost per thousand and             bought each year. Rates apply only to accounts
                                            weight/size of inserts. Larger, heavier inserts

                                                                                                                                                           THE ELLIS COUNTY PRESS 2021 MEDIA GUIDE I 6
2021 MEDIA GUIDE - Ellis County Press
THE ELLIS COUNTY PRESS I Advertising rates
        BUSINESS DIRECTORY                              INSPIRATIONAL PAGE ADS                                 WEB ADVERTISING                           SATURATION MAILING (EDDM)

   For service business wanting to reach po-      For businesses to sponsor a weekly inspiration       With analytics, we can determine article          What is EDDM? Every Door Direct Mail ser-
tential customers, the Business Directory pro-    message. Rates are per column inch.               views per day, plus click-thru to your website.   vice is an easy, cost-effective way to reach
vides a cost-effective way of having a contin-                                                                                                        potential customers near your business. We’ll
ued message throughout the year. Rates are             6x: $10 • 13x: $9 • 26x: $8 • 52x: $7        Leaderboard (above menu, below menu)              create your mail pieces however you like, then
per column inch.                                                                                      • 940 x 90 ppi                                  help you select postal routes and pay for post-
                                                              FRONT PAGE ADS                          • 70k max file size (gif, jpg or HTML)          age online. Next, we’ll bring your mailing to
     6x: $12 • 13x: $10 • 26x: $9 • 52x: $8                                                           • $1OO per week*                                your local Post OfficeTM for delivery to every
                                                     (Minimum run of 13 weeks for maximum                                                             household on your chosen routes.
          BUSINESS CARD AD                                      effectiveness)                      Skyscraper (right side of the page)                  Planning a marketing mailing? The online
                                                                                                      • 300 x 600 ppi                                 mapping tool is designed to help you find the
   Each ad measures 2 columns wide by two         Top of Page                                         • 70k max file size (gif, jpg or HTML)          potential customers near your business who
inches deep for a more comprehensive cus-           • 2 Col. x 1.5 Inches                             • $75 per week*                                 matter most. Using the tool, you can choose
tomer oriented message.                             • $75 per week when available                                                                     among postal routes based on demograph-
                                                                                                    Sidebar (right side of page)                      ics, then we deliver to every address on your
     6x: $12 • 13x: $10 • 26x: $9 • 52x: $8       Bottom of Page                                       • 300 x 250 ppi                                selected routes. There’s no need to purchase
                                                    • 2 Col. x 2 Inches                                • 70k max file size (gif, jpg or HTML)         mailing lists, and with Every Door Direct Mail
   With a minimum 13x run, ads will run in full     • $50 per week when available                      • $25 per week*                                service, you reach potential customers for as
color when available.                                                                                                                                 low as 17.5¢ per mail piece for postage. We’ll
                                                               LEGAL NOTICES                                    *Discount – 12+ weeks = 20%           even calculate the printing cost of mail piece
           CLASSIFIED RATES                                                                                                                           and produce it.
                                                     State law determines the lowest rate for
   The first 10 words are $15 and each addi-      legal notices as the lowest classified rate. We
tional word is 50¢.                               calculate cost by the number of words @ 50¢
   For BOLD FACE or underline, add $2. Boxed      per word.
ads are $15 per column inch.                         A notarized Publisher’s Affidavit is provided
   Classified must be pre-paid before publica-     at a cost of $10.
tion. Credit card payments are accepted.             Deadline is Tuesday at 10 a.m. for Thurs-
   Deadline is Monday Noon for Thursday’s is-     day‘s issue.
sue.
                                                            SPECIAL SECTIONS

                                                     Throughout the year, we produce Special
                                                  Sections for festivals and events. Rates are
                                                  provided in a separate sheet.

                                                                                                                                                            THE ELLIS COUNTY PRESS 2021 MEDIA GUIDE I 7
2021 MEDIA GUIDE - Ellis County Press
THE ELLIS COUNTY PRESS I Broadsheet ad sizes

      FULL PAGE                   3/4 PAGE                   1/2 PAGE            1/4 PAGE VERTICAL        1/4 PAGE HORIZONTAL       1/8 PAGE VERTICAL       1/8 PAGE HORIZONTAL        1/12 PAGE VERTICAL
    6 col. (10") x 20"         6 col. (10") x 15"         6 col. (10") x 10"       3 col. (4.93") x 10"        6 col. (10") x 5"      3 col. (4.93") x 5"       6 col. (10") x 2.5"       2 col. (3.23") x 5"
        $1,200                      $875                       $600                       $325                      $325                    $200                      $200                       $125

1/12 PAGE HORIZONTAL       1/16 PAGE HORIZONTAL       1/24 PAGE HORIZONTAL       2x4 NON-STANDARD         2x2 BUSINESS CARD            FULL PAGE                  1/2 PAGE                  1/4 PAGE
   4 col. (6.62") x 2.5"      3 col. (4.93") x 2.5"      2 col. (3.23") x 2.5"     2 col. (3.23") x 4"      2 col. (3.23") x 2"    PHOTO SPONSORSHIP        PHOTO SPONSORSHIP         PHOTO SPONSORSHIP
           $125                        $90                        $75                     $100                      $50               6 col. (10") x 4"       3 col. (4.93") x 4"       3 col. (4.93") x 2"
                                                                                                                                          $500                      $300                       $175

                                                                                                                                                                 THE ELLIS COUNTY PRESS 2021 MEDIA GUIDE I 8
THE ELLIS COUNTY PRESS I Newsprint tab ad sizes

       FULL PAGE                 2/3 PAGE            1/2 PAGE VERTICAL        1/2 PAGE HORIZONTAL      1/3 PAGE VERTICAL        1/3 PAGE HORIZONTAL      1/4 PAGE VERTICAL        1/4 PAGE HORIZONTAL
     3 col. (10") x 10"       2 col. (6.6") x 10"      2 col. (6.6") x 7.5"        3 col. (10") x 5"     1 col. (3.23") x 10"       2 col. (6.6") x 5"    1 col. (3.23") x 7.5"       3 col. (10") x 2.5"
BP: $1,250 I INP: $1,000            $750                      $500                      $500                     $325                    $325                     $200                      $200

  1/6 PAGE VERTICAL        1/6 PAGE HORIZONTAL
    1 col. (3.23") x 5"       2 col. (6.6") x 2.5"
           $125                      $125

1/12 PAGE HORIZONTAL
   1 col. (3.23") x 2.5"
            $75
                                                                                   The Ellis County Press publishes a variety of tabloid newsprint magazines
                                                                                several times a year to highlight county and local city celebrations and holidays.

                                                                                                                                                            THE ELLIS COUNTY PRESS 2021 MEDIA GUIDE I 9
THE ELLIS COUNTY PRESS I Glossy tab ad sizes

      FULL PAGE                  2/3 PAGE            1/2 PAGE VERTICAL        1/2 PAGE HORIZONTAL          1/3 PAGE VERTICAL        1/3 PAGE HORIZONTAL        1/4 PAGE VERTICAL        1/4 PAGE HORIZONTAL
   3 col. (8.29") x 11"      2 col. (5.48") x 11"     2 col. (5.48") x 8.2"      3 col. (8.29") x 5.4"       1 col. (2.66") x 11"      2 col. (5.48") x 5.4"    1 col. (2.66") x 8.2"      3 col. (8.29") x 2.6"
BP: $1,250 I IP: $1,000             $750                      $500                       $500                       $225                       $225                     $150                       $150

 1/6 PAGE VERTICAL        1/6 PAGE HORIZONTAL             1/12 PAGE
  1 col. (2.66") x 5.4"      2 col. (5.48") x 2.6"    1 col. (2.66") x 2.6"
          $125                       $125                      $75

                                                                                                       Each year, The Ellis County Press publishes several high quality,
                                                                                                    premium magazines celebrating the students and cities of Ellis County.

                                                                                                                                                                 THE ELLIS COUNTY PRESS 2021 MEDIA GUIDE I 10
THE ELLIS COUNTY PRESS I Digital ad sizes

             LEADERBOARD (ABOVE MENU, BELOW MENU)
                           940 x 90 ppi
                        $100 per week*

                                  SIDEBAR
                                300 x 250 ppi
                               $50 per week*

                                 *Discounts
                              20% (12+ weeks)
                                     or
                            25% (web and print ad)

 SKYSCRAPER
  300 x 600 ppi
 $75 per week*

                                                     The Ellis County Press’s online version receives more than 20,000 views a month.

                                                                                                             THE ELLIS COUNTY PRESS 2021 MEDIA GUIDE I 11
THE ELLIS COUNTY PRESS I Video production
         VIDEO PRODUCTION

  Cost includes all studio fees, cameraman,
sound engineer and editing.

             :30 TV      = $150
             :60 TV      = $225
            5:00 Podcast = $225

  ADVERTISING ON ELLIS COUNTY
        PRESS WEBSITE

            Frequency   Price per week
             1 week     $75
             4 weeks    $60
             6 weeks    $50
            13 weeks    $40

           SPECIAL EFFECTS

   All special effects fees will be based upon
project needs.

                                                 The “ECP-TV News Update” with Tommy Scott and Rita Cook is just one of the YouTube Channel
                                                          shows produced at The Ellis County Press’ in-house video production studio.

                                                                                                             THE ELLIS COUNTY PRESS 2021 MEDIA GUIDE I 12
THE ELLIS COUNTY PRESS I 2021 advertising calendar
		             Event 		                       Insertion Date      Description			                                                               Ad Type

 JANUARY       Tax Time		                     Selling space       Display ad			                                                                Broadsheet

		 2020 Ellis Co. Graduation Tab Selling space                    Congratulatory ads for special 40-page + glossy tab with                     Tab
					                                                             graduating Ellis County seniors
		 Martin Luther King Jr. Day    Jan. 14                          Display ad			                                                                Broadsheet

		             Groundhog Day		                Jan. 28             Display ad			                                                                Broadsheet

 FEBRUARY      Valentine’s Day		              Feb. 11             Display ad			                                                                Broadsheet

 MARCH         St. Patrick’s Day		            Mar. 11             Display ad			                                                                Broadsheet

		 Ferris Newcomer’s Guide Selling space                          Ads for special 32-page + glossy tab with Ferris historical information,     Tab
					                                                             maps and demographics

		             Ennis Bluebonnet Trails		      Mar. 25 – Apr. 29   Display ad			                                                                Broadsheet

APRIL Ennis Don’t Mess with Texas Trash Off Apr. 1                Display ad			                                                                Broadsheet

		             Easter		                       Apr. 1              Display ad			                                                                Broadsheet
		             Easter		                       Apr. 8              Photo page sponsorship			                                                    Sponsorship

		             Ellis County Youth Expo        Apr. 8              Photo page sponsorship			                                                    Sponsorship

		             Earth Day		                    Apr. 16             Display ad			                                                                Sponsorship

		             Ennis Bluebonnet Festival      Apr. 22             Photo page sponsorship 		 Sponsorship

                                                                                                                          THE ELLIS COUNTY PRESS 2021 MEDIA GUIDE I 13
THE ELLIS COUNTY PRESS I 2021 advertising calendar (cont.)
		                Event 		                           Insertion Date   Description			                                                              Ad Type

  APRIL (cont.)   Ferris Brick Festival		            Apr. 23          Display ad			                                                               Broadsheet
		                Ferris Brick Festival		            Apr. 30          Photo page sponsorship			                                                   Sponsorship

   MAY            Cinco de Mayo		                    May 6            Display ad			                                                               Broadsheet

		                Mother’s Day		                     May 6            Display ad			                                                               Broadsheet

		     Ennis Polka Fest		 May 27                                      Display ad			                                                               Broadsheet

  JUNE Memorial Day		     June 3                                      Special section with the names of all Ellis County veterans                 Broadsheet
					                                                                 who gave their lives for their country
		     Memorial Day		     June 3                                      Photo page sponsorship			                                                   Sponsorship

		     Ennis Polka Fest		 June 3                                      Photo page sponsorship			                                                   Sponsorship

		                Gingerbread Trail Celebration      June 7           Photo page sponsorship		                                                    Sponsorship

		                Father’s Day		                     June 17          Display ad			                                                               Broadsheet

   JULY           Red Oak White & Blue		             July 1           Photo page sponsorship 		 Sponsorship

		                Ennis Freedom Fest		               July 1           Photo page sponsorship			                                                   Sponsorship

		                July 4 Independence Day            July 1           Display ad			                                                               Broadsheet

		                July 4 Independence Day            July 8           Photo page sponsorship			                                                   Sponsorship

		                Waxahachie Crape Myrtle Festival   July 9           Photo page sponsorship			                                                   Sponsorship

                                                                                                                             THE ELLIS COUNTY PRESS 2021 MEDIA GUIDE I 14
THE ELLIS COUNTY PRESS I 2021 advertising calendar (cont.)
		            Event 		                          Insertion Date     Description			                                                            Ad Type

 AUGUST       High School Football Preview      Aug. 27            Special section with local schools schedules and team rosters             Broadsheet

SEPTEMBER Football weekly scoreboard Sept. 3 – Nov. 12             Previous week’s scores and stats. Ads appear each week                    Broadsheet
					                                                              of the 2020 High School football season

		            High School Homecomings           TBD Sept. – Oct.   Photo page sponsorship			                                                 Sponsorship

		            Labor Day		                       Sept. 2            Display ad			                                                             Sponsorship

		            Red Oak Founder’s Day		           Sept. 3            Newspaper special section		                                               Newsprint tab (TBD)

		            Warbirds on Parade		              Sept. 9            Photo page sponsorship			                                                 Sponsorship

		            Red Oak Founder’s Day		           Sept. 17           Photo page sponsorship			                                                 Sponsorship

 OCTOBER      Ennis Hay Maze & Pumpkin Patch    Oct. 1 – 31        Display ad			                                                             Broadsheet

		            Ovilla Heritage Day		             Oct. 7             Photo page sponsorship			                                                 Sponsorship

		            Red Oak Hawktoberfest             Oct. 7             Photo page sponsorship 		 Sponsorship

		            Waxahachie Oktoberfest            Oct. 14            Photo page sponsorship			                                                 Sponsorship

		            Wilmer Pioneer Day		              Oct. 21            Newspaper special section		                                               Newsprint tab (TBD)

		            Texas Country Reporter Festival   Oct. 28            Photo page sponsorship			                                                 Sponsorship

		            Wilmer Pioneer Day		              Oct. 28            Photo page sponsorship			                                                 Sponsorship

		            Red Oak Fall Fest		               Oct. 28            Photo page sponsorship			                                                 Sponsorship

                                                                                                                        THE ELLIS COUNTY PRESS 2021 MEDIA GUIDE I 15
THE ELLIS COUNTY PRESS I 2021 advertising calendar (cont.)
		          Event 		                         Insertion Date   Description			                                     Ad Type

 NOVEMBER   Ennis Hay Maze & Pumpkin Patch   Nov. 4           Photo page sponsorship			                          Sponsorship

		          Ferris Founder’s Day		           Nov. 4           Newspaper special section		                        Newsprint tab (TBD)

		          Halloween		                      Nov. 4           Photo page sponsorship			                          Sponsorship

		          Veteran’s Day		                  Nov. 11          Newspaper special section		 Broadsheet
		          Veteran’s Day		                  Nov. 18          Photo page sponsorship			   Sponsorship

		          Thanksgiving		                   Nov. 25          Display ad			                                      Broadsheet

 DECEMBER   Ferris Christmas on the Square   Dec. 9           Newspaper special section		 Broadsheet

		          Waxahachie Candlelight Tour      Dec. 9           Photo page sponsorship 		 Sponsorship

		          Ennis Christmas Parade           Dec. 23          Photo page sponsorship			                          Sponsorship

		          Christmas Greetings		            Dec. 23          Newspaper special section		 Broadsheet

		          Midlothian Christmas		           Dec. 23          Photo page sponsorship			                          Sponsorship

		          Ovilla Christmas		               Dec. 23          Photo page sponsorship			                          Sponsorship

		          Red Oak Christmas		              Dec. 23          Photo page sponsorship			                          Sponsorship

		          Waxahachie Christmas		           Dec. 23          Photo page sponsorship			                          Sponsorship

		          Wilmer Christmas		               Dec. 23          Photo page sponsorship			                          Sponsorship

		          Happy New Year		                 Dec. 30          Display ad			                                      Broadsheet

                                                                                            THE ELLIS COUNTY PRESS 2021 MEDIA GUIDE I 16
THE ELLIS COUNTY PRESS I Information
OUR MISSION: The First Amendment right to free speech and the Press is under attack. The Ellis County Press stakes its foundation on the re-
public, not a “democracy” where opinion and thought are beholden to “the group.” The Ellis County Press exists solely to establish the foundations
of a free press to allow for the free exchange of ideas – without the fear of retaliation, intimidation or oppression by government officials. We are
pro-life, pro-liberty, pro-property rights and are ardent defenders of the Second Amendment’s right to carry and fire arms – not for hunting, but for
protection against a tyrannical government. Our only agenda is the truth and nothing but the truth, but in a context of individual rights and liberty.

                    EDITORIAL                                                           SALES                                                       CONTACT                                                           ABOUT

           CHARLES D. HATFIELD, JR.                                            SHIRLEY HABBINGA                                                MAIN OFFICE                                      The Ellis County Press (USPS 009-713) is
              Owner / Publisher                                            shabbinga@elliscountypress.com                           208 S. Central St., Ferris, Texas 75125                   published weekly on Thursday at 208 S. Central
              charles@elliscountypress.com                                                                                                                                                    St., Ferris, TX 75125-2622 by COUNTY PRESS
                                                                                                                                             LOCAL OFFICE                                     ENTERPRISES L.L.C.
                  GREG CHAPMAN                                                ROUTE MANAGER                                    1040 Cedar Valley Dr., Lancaster, Texas 75134
                  Creative Director                                                                                                                                                                   ANNUAL SUBSCRIPTION RATES
               greg@elliscountypress.com                                          TIM O’CONNOR                                                       EMAIL                                                    (By US Mail)
                                                                                                                                          press@elliscountypress.com
                      RITA COOK                                                                                                                                                               Ellis County: $42 • Texas: $54 • Out of State: $76
                      News Editor                                              LEGAL COUNCIL                                                       WEBSITE
                  rcook13@earthlink.net                                                                                                    www.elliscountypress.com                             Periodical postage paid at Ferris, TX 75125
                                                                                 RODNEY RAMSEY                                                                                                and additional post offices. Postmaster, send
                STEVE PATTERSON                                                                                                                       PHONE                                   address changes to:
                     Sports                                                                                                                        972-544-2369
             moving_pictures@sbcglobal.net                                                                                                                                                                       CIRCULATION
                                                                                                                                                       FAX                                                   The Ellis County Press
                                                                                                                                                   972-544-8150                                                208 S. Central St.
                                                                                                                                                                                                             Ferris, TX 75125-2622

COPYRIGHT © 2021 – THE ELLIS COUNTY PRESS. All rights reserved. No part of this publication may be reproduced, in whole or in part, without the express permission of the publisher of THE ELLIS COUNTY PRESS or his duly appointed agent. All advertising
created by THE ELLIS COUNTY PRESS is the intellectual property of the creator and is the property of THE ELLIS COUNTY PRESS and may not be reproduced in whole or part without written permission of the THE ELLIS COUNTY PRESS and compensation to
the creator. The publisher reserves the right to reject any advertising for any reason.

Cover photo courtesy Deon Grandon / Deon Grandon Photography                                                                                                                                        THE ELLIS COUNTY PRESS 2021 MEDIA GUIDE I 17
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