2022 MEDIA KIT - INTHEBITE
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2022 MEDIA KIT
“In The Bite” is a term used by professional boat captains to describe
fishing success in terms of how many “bites” are produced on a given
day. The publication’s point of difference lies in the quality and scope
of its content. The InTheBite brand of print and electronic media is
committed to providing timely news, useful and substantive content to
professional captains, boat owners, crew and anglers. This commitment
results in a strong following in the professional sportfishing community
and extensive market penetration.
WHY ADVERTISE WITH INTHEBITE?
• A professional captain is to a $2 million fishing investment what a Charles Schwab advisor is to an
investment portfolio.
• InTheBite is the only magazine of its kind. It is equal parts fishing magazine (where to fish, how
to fish); trade publication (lifestyle and career development), and; technical resource for boat
ownership (maintenance, operation, and employment of crew).
• Those who hire professional captains and crews are greatly influenced by their expertise.
• A captain’s budget is the boat’s budget.
• Print magazines experience long shelf life aboard boats—a copy of InTheBite may be found on
most vessels.
• InTheBite’s magazine content doesn’t expire.
• InTheBite is distributed to more tournaments than any other magazine.
“As a company building boats for over 50 years, we value the owners who
purchase our products and the captains who operate them. We know our
investment in InTheBite complements our mission by branding our company as
part of this highly targeted demographic.”
– Pat Healey, President of Viking Yachts
InTheBite advertiser since 2003
PRINT CIRCULATION STATISTICS
READERSHIP: 25,000
FREQUENCY: 6 Weeks/8x per year
PAID CIRCULATION: 4,000
CIRCULATION: 6,000
KEY DEMOGRAPHICS FOR BOAT OWNERS AND CAPTAINS
• Average New Boat Cost: $2.5 Million Plus
• Male Age: 35-65
• Average Investment in Boat-Related Expenses: $100,000-$400,000
• Boat Owners Rely on Hired Crew for Expertise with Operating and Purchase Decisions
• Median Captain’s Salary: $70,000-$110,000
• Average Boat Employs Full Time Captain and Mate
• Owners exit the industry regularly, while captains make it a career
PRINT Advertising within the pages of InTheBite carries
numerous advantages. There is an established
readership. There is no question that this readership
fishes. There is no question that they are experienced in
the sportfish boating market—either as an owner or as
a captain. A strategic, technically minded pitch detailing
a product or company is an investment before perhaps
the most highly qualified, target-rich market on the
sportfishing landscape.
2022 ADVERTISING RATES
AD SIZE 1X 4X 8X
Inside Cover 1 $1,690 $1,500
Inside Cover 2 $1,690 $1,500
Inside Back Cover $1,690 $1,445
Back Cover $1,610
Full Page $1,665 $1,490 $1,300
1/2 Page Vertical $1,040 $930 $795
1/2 Page Horizontal $1,040 $930 $795
1/4 Page $730 $620 $485
MARINE SERVICE DIRECTORY
AD SIZE 4X 8X
1/12 Page $565 $935
1/6 Page $1,120 $1,770
2022 SCHEDULE
ISSUE AD CLOSE ART DUE DISTRIBUTION
January/February November 9, 2021 November 16, 2021 January 2022
March January 4, 2022 January 11, 2022 March 2022
April/May February 8, 2022 February 15, 2022 April 2022
June April 5, 2022 April 12, 2022 June 2022
July/August May 10, 2022 May 17, 2022 July 2022
September** July 5, 2022 July 12, 2022 September 2022
October/November August 9, 2022 August 16, 2022 October 2022
December*** October 4, 2022 October 11, 2022 December 2022
PREFERRED POSITION // 10% subject to availability
ARTWORK & AD CREATION // $125.00/hr
*Based on publishers approval **Captain & Owner’s Guide
*Agency commissions must pre-approved ***Refit Guide
WEBSITE
ROS BANNERS (min 50k impressions)
LARGE RECTANGULAR BANNER– $25 CPM
336w x 280h 40kb static/80kb animated max
Run of Site (ROS) random rotation
LEADERBOARD BANNER – $20 CPM
728w x 90h 40 kb static/80kb animated max
Run of Site (ROS) random rotation.
Banners sold capped at four.
LARGE BUTTON BANNER – $10 CPM
300w x 100h 20 kb static/40kb animated max
Run of Site (ROS) random rotation
THEMED DAILY BLOG
Minimum 10x $99 Cost Per Post (Min 50k impressions guaranteed)
Monday: Tournament News
Tuesday: Boat News
Wednesday: Product News
Thursday: Destination News
Friday: Food/Contributor
GOOGLE ANALYTICS
BRAND BLOCKING JULY 2020 – JULY 2021
$750 Per Week Homepage Takeover
Billboard (1) Half Page (2) Large Button
296, 848 USERS
811,495 PAGE VIEWS
CLASSIFIEDS SECTION SPONSOR
320 x 100 Banner (Min 50,000 page-views
guaranteed)
$600 6 Months
$1000 Per Year
SECTIONS: Boat Parts, Electronics, Engines,
Propellers, Tackle, Real Estate, Misc, Wanted,
Boats
EMAIL
NEWSLETTER
7,000+ opt-in users
Surpasses average industry open rate
Delivered every three weeks
OPTION SIZE RATE
E-News Banner 540 x 150 $275
E-News Contribution 500 words 3x images Featured in all four assets $500
MARKETING PARTNERS CONTENT NEWSLETTER
E-News up to 300 words (ITB editor approved),
2x images, featured in all four assets $75 per 1,000
2022 NEWSLETTER SCHEDULE
MATERIAL DUE DELIVERY DATE
Jan 11 Jan 18
Feb 1 Feb 8
Feb 22 March 1
March 15 March 22
April 5 April 12
April 26 May 3
May 7 May 24
June 7 June 14
June 29 July 6
July 19 July 26
Aug 9 Aug 16
Aug 30 Sept 6
Sept 20 Sept 27
Oct 11 Oct 18
Nov 1 Nov 8
Nov 22 Nov 29
Dec 13 Dec 20
MAIL TO: info@inthebite.com
FILE TRANSFER SERVICE: You may use your choice of
service (Dropbox, WeTransfer, InTheBite FTP, etc.)
SOCIAL
The source for substance
and authentic content for
the offshore sportfishing
community.
SOCIAL MEDIA PACKAGES
$299/ea. All four assets
WEBSITE 40,000+ monthly viewers
FACEBOOK 24,981 fans
INSTAGRAM 48,000 followers
TWITTER 4,595 Followers
EMAIL TO: info@inthebite.com
FILE TRANSFER SERVICE: You may use your
choice of service (Dropbox, WeTransfer,
InTheBite FTP, etc.)
SPECS
FACEBOOK/TWITTER VIDEO: 720p H.264
FACEBOOK/TWITTER PHOTO: 1200x900px
(non-linked) 1200x630px (linked)
INSTAGRAM PHOTO: 1080x1080px (or any
high-resolution photo)
CONTACT
info@inthebite.com
561-529-3940
VIDEO & PHOTOGRAPHY DOCK TALK: Video for the passionate big game sportfishing community DOCK TALK: New Product, Company or Boat Showcase $3000 PRODUCT VIDEO: 30 seconds, up to 5 professional images and published in product showcase in print $1000 PRODUCT PHOTOGRAPHY: $20 - $200 up to 5 professional images DOCK TALKS MICHAEL RYBOVICH: Building Rybovich Today A GUIDE TO OUTRIGGER TUNE UP & SERVICE DIY TEAK DECK SANDING FURUNO OMNI DIRECTIONAL SONAR: Everything You Need to Know CONTACT: info@inthebite.com / 561-529-3940
InTheBite Captain of the Year Champion’s Cup
TOURNAMENT SPONSOR PACKAGE
January 1, - December 31
5 DIVISIONS (HAWAII - FLORIDA - GULF COAST - EAST COAST - INTERNATIONAL)
90 TOURNAMENTS
Presenting Sponsor $20,000 Diamond Sponsor $15,000
1800 TEAMS
Company inclusion on event materials including Company inclusion on event materials including
10,000 PARTICIPANTS
promotional emails, social media and tournament promotional emails, social media and tournament
collateral collateral
Since 2003, it’s the only award of its kind showcasing tournament
Sponsor name publicized on scoring app, website
achievements across the
Sponsor name publicized on scoring app, website
globe. Captains, crews and boat owners look for updates
and print magazine viaprint
and all magazine
assets of InTheBite throughout
the year. The
Full-page profile
ad annual and
run (8x)exclusivity
in InTheBite of Half-page ad annual run (8x) in InTheBite
the awards provides distinct exposure
Magazine Magazine
toTournament
its sponsors.
shirts for each registered team Logo on tournament shirts for each registered
Sponsor promotional items included in boat gift team
The award for each division is one of
Invitation to all awards presentations Sponsor promotional items included in boat gift
the highest honors a crew can achieve
in sportfishing.
Platinum Sponsor $10,000 Gold Sponsor $5,000
PRESENTING SPONSOR — Not Available
Company inclusion on event materials including Company inclusion on event materials including
DIVISION SPONSOR — $5,000
promotional emails, social media and tournament promotional emails, social media and tournament
Logo on all collateral digital and web
collateral collateral
Presentation
Sponsor name opportunity
publicized on scoring app, website Sponsor name publicized on scoring app, website
Geo
and branding
print magazine and print magazine
Full page ad in annual
Quarter-page COTY run
ad annual Cup(8x)
Guide
in InTheBite ⅙-directory page ad annual run (8x) in InTheBite
Magazine Magazine
CUP
LogoALLIANCE PARTNER
on tournament shirts $2,500
— for each registered Logo on tournament shirts for each registered
Logo
teamon all collateral digital and web team
Logo in print
Sponsor section of magazine
promotional items included in boat gift Sponsor promotional items included in boat gift
½ page ad in annual COTY Cup Guide
CUP PARTNER — $1,000
Silver
LogoSponsor
on collateral $2,000 Bronze Division Sponsor $1,000
⅓ page ad in annual COTY Cup Guide
Company inclusion on event materials including Company inclusion on event materials including
Logo on websiteemails, social media
promotional and tournament promotional emails, social media and tournament
collateral collateral
ABOUT THE CHAMPION’S CUP
Sponsor name publicized on scoring app, website Sponsor name publicized on scoring app for a
and print magazine specific division, website and print magazine
The Champion’s Cup is the world’s most exclusive marlin tournament. The event is by invitation
Logo on tournament shirts for each registered Logo on tournament shirts for each registered
only—the
team only way to stamp your invite is to win an InTheBite
team Captain of the Year Award.
The tournament
Sponsor is champion
promotional fishing
items included against
in boat gift champions Sponsor
in a field composed
promotional of included
items some ofinthe
boat gift
greatest tournament captains and owners in the world. More than just another tournament,
the Champion’s Cup is a celebration. Showcasing the most successful captains and crews in
tournament sportfishing, the event is equal parts tournament and reward for all of the hard work
and dedication necessary to be recognized as a Captain of the Year. What better way to celebrate
than a trip to Hawaii to wrangle giant blue marlin?
Register online at www.reeltimeapps.com InTheBite Captain of the Year Campion’s Cup
To become a sponsor, contact Matt White 561.529.3940 | matt@inthebite.com For information regarding the event, email info@inthebite.com
MECHANICAL SPECS
InTheBite Magazine LLC.
342 Toney Penna Drive, Suite 5 • Jupiter, FL 33458 • Phone: 561.529.3940 • Fax: 561.529.3943
InTheBite Magazine Insertion Order
®
Magazine Insertion Order
Fax signed insertion order to: 561.863.1363
Fax signed insertion order to: 561.529.3943
Payment must accompany insertion order. All ads will be prepaid prior to publication. Payment should be made out to InTheBite in the form
of U.S. funds – Check or Money Order. No Terms will be provided for the current calendar year.
Name: Date:
Company Name:
Address:
City:
State: Zip Code:
Email:
Phone: Fax:
Contract: p (8) Issues p (4) Issues p (1) Issues p Captain’s Guide
Ad Size: p Full Page p 1/2 Page Vert. p 1/2 Page Horiz. p 1/4 Page
p 2 Page Spread Marine Service Directory — p 1/6 or p 1/12
Ad Color Format: p Process Color p Black & White
Create Ad: p Yes ($125.00/hr) p No
Start Issue: ____________________________ End Issue: ___________________________
Internet Advertising: p Package 1 p Package 2
Total: $_______________x_______________ Issue = $_______________
Additional Information:
Sales Rep:
InTheBite Policies: InTheBite will not be responsible for errors appearing in the ads that have a signed proof authorized by the advertiser. InTheBite will be responsible for
errors appearing in ads only to the extent of correcting the same ad size in the following issue. InTheBite reserves the right to refuse, cancel or edit advertising at anytime.
Rates: Rates are published per issue. Rates are NET. Commissions to be added by agency.
Deadlines: Ad copy must be received 10 business days prior to publication date. In the event that changes are needed to an existing ad and are not delivered to InTheBite
in writing 14 days prior to publication date, the advertiser agrees to the insertion of a previous issue ad.
Cancellations: Contracts canceled before fulfillment of ads may result in additional charges based on a rate for the actual number of ads run to date. Cancellations must
be received in writing 2 weeks prior to the next publication.
Customer Submitted Art Files: Any files sent in any other way than listed on the “Mechanical Specifications” guidelines will be subject to a $65 art charge to convert
to the specified size, file type, or color mode.
Advertiser Signature: Date:
*All payments are due upon receipt to avoid disruption in your service. Payments not received within 30 days are subject to a finance charge.
I n T h e InTheBite
B i t e MMagazine
a g a z iLLC.
ne LLC.
InTheBite Magazine LLC.
2 0 7 342
E . Toney
B l u Penna
e H eDrive,
r o nSuite
B l v d . , S FL u i33458
t e 2• Phone:
• R i v i e r a B e• Fax:
ach, FL 33404
342 Toney Penna Drive, Suite 55 •• Jupiter,
Jupiter, FL 33458 • Phone: 561.529.3940
561.529.3940 • Fax:561.529.3943
561.529.3943
Phone 561.863.1330 • Fax 561.863.1363You can also read
