2022 Print | Digital - Powder Coating Institute
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2022
® Media Kit
Print | Digital
A NOTE FROM
THE PUBLISHER
I had the privilege
of speaking before
the combined
PCI/CCAI Annual
THE ONLY U.S. PUBLICATION DEDICATED
Meeting in EXCLUSIVELY TO POWDER COATING TECHNOLOGY
Whitefish, MT, in
June 2021. It was
the first PCI event
As the official publication of the Powder Coating Institute, Powder Coated
held since Powder
Coating Week
Tough magazine has a dedicated audience of OEMs, custom coaters & job shops,
in February 2020. Looking out over PCI member company personnel, academia, trade associations, consultants
the audience, I saw plenty of familiar and manufacturer’s reps. Powder Coated Tough is a subscription requested
faces. Faces of women and men who publication that is distributed to more than 27,000 industry professionals.
together possess centuries of collective
wisdom and have guided and shaped
our industry. I also saw numerous new Powder Coated Tough subscribers Our top industries represented by
faces, eager to consume knowledge include: readers include:
and experience and set forth to make • Account Executive/Sales Managers/ • Aerospace/Aviation
their own substantial contributions Business Development Officers • Agricultural
to the powder coating industry. It was • Accounting Professionals • Appliance
gratifying over the course of the event • Applicators & Spray Booth Operators • Architectural
watching those two groups come • Business Owners/General & Plant • Automotive
together to share ideas and personal Managers • Construction
experiences. • Business & Technical Directors • Electrical
• Chemists • Furniture
That is where the mission of Powder • Consultants
Coated Tough (PCT) intersects with the • General Metal Products
• Distributors • HVAC
pulse of the powder coating industry. As
• Finishing System Managers • Lawn & Garden
the official publication of the Powder
• Industrial Designers/Engineers • Oil and Gas Pipelines
Coating Institute, PCT provides original,
non-commercial editorial content • LEAN & Continuous Improvement • Transportation
Managers
designed to bring the industry together
to learn, stimulate innovation, advocate • Marketing Professionals
Powder Coated Tough is read by the
for quality, and promote powder coating • Purchasing/Supply Chain Professionals
manufacturers you want to reach!
as the economical, non-polluting, • QC/QA Managers
highest quality finish for your industrial • Technical Directors
and consumer products. Economies, • Technical Service Professionals
technologies, and times may change,
but our commitment to these ideals will
never waver. OUR EDITORS EDITORIAL MISSION
As the world rapidly changes around Powder Coated Tough’s As the official publication of the
us, there remains one constant: powder editorial content is Powder Coating Institute, whose
coating professionals need a reliable
developed and written mission is to promote the benefits
source of unbiased information to
continue their growth. They keep up
by industry experts who of powder coating technology,
with the times by reading Powder are powder coating Powder Coated Tough magazine is
Coated Tough. veterans. Editor Sheila SHEILA LAMOTHE
the best resource for current users of
LaMothe has worked powder coatings, those considering
on manufacturing a conversion to powder, and industry
publications since suppliers. Powder Coated Tough does
1999. Technical Editor this through unique and thought-
Kevin Biller provides provoking articles about powder
Troy Newport, Publisher our readers with the application, case studies, industry
Powder Coated Tough latest in powder coating KEVIN BILLER news, and trends.
innovations.
2022 EDITORIAL CALENDAR
January/ March/ May/ July/ September/ November/
February April June August October December
Feature Powder Cost Powder Raw Powder Buyers Guide
Editorial Coating Across Reductions Coating Materials and Coating in
Generations for a Lean Around the Manufacturing Sports
Company World Powder
Coatings
Spotlight Auxiliary Part Application Powder Ovens &
Profiles Equipment Preparation Equipment Producers/ Systems
(Testing, (Masking & Distributors & Houses
Software, Pretreatment) Raw Materials
Robotics)
Ad Closing 12/01/2021 02/01/2022 04/04/2022 06/04/2022 08/01/2022 09/26/2022
Date
Ad Materials 12/03/2021 02/04/2022 04/08/2022 06/10/2022 08/05/2022 09/30/2022
Deadline
Bonus PCI PCI PCI PCI PCI PCI
Distribution Workshops Workshops Workshops Workshops Workshops Workshops
Powder Powder FABTECH FABTECH
Coating Week Coating Week 2022 2022
2022 2022
Powder
Coating Week
2023
Other magazine highlights: Technology Interchange, Ask Joe Powder, Tough Talk, Pop Quiz, Coaters Corner, Did You Know?,
Success Stories, and Preferred Suppliers Guide.
Questions? Email editor@powdercoatedtough.com
MAGAZINE SPECIFICATIONS ADVERTISING BONUS PROGRAM
Trim Size: 8" x 10.75" Advertisers in Powder Coated Tough earn credit toward free digital advertising
Colors: 4-Color Process Throughout (CMYK based on their total ad spend for the year.
Only; No Pantones)
Cover Stock: 80# Gloss Cover ADVERTISERS WHO RECEIVE FREE DIGITAL
Body Stock: 60# Gloss Text SPEND... ADVERTISING CREDITS...
Binding Method: Saddle Stitch $3,000 - $5,500 up to $500
Ad Specifications:
Please supply files as PDF/X4. All fonts must
$5,501 - $10,500 up to $1,000
be embedded, image resolution should be
300dpi, and all colors must be converted to
process. $10,501 - $15,500 up to $1,500
File Transmission: $15,501 - $21,000 up to $2,000
Email ad materials (print and digital) to sales@
powdercoatedtough.com. For files too large to More than $21,000 up to $2,500
email, contact us for additional options.
PRINT RATES* AND SPECIFICATIONS
AD SIZE DIMENSIONS COLOR 1X RATE 3X RATE 6X RATE PREMIUM FULL
PAGE AD POSITIONS
TWO PAGE SPREAD 16.25” x 11” (Bleed) 4/C $8,865 $8,625 $8,410
16” x 10.75” (Trim) 2/C $7,045 $6,835 $6,670
Inside Front Cover
B/W $5,145 $5,010 $4,905
10% Additional Premium
FULL PAGE 8.25” x 11” (Bleed) 4/C $4,660 $4,530 $4,420
Back Cover
8” x 10.75” (Trim) 2/C $3,695 $3,590 $3,510
10% Additional Premium
B/W $2,705 $2,625 $2,575
Inside Back Cover
TWO THIRDS PAGE 4.625” x 9.125” 4/C $4,125 $4,020 $3,935 5% Additional Premium
2/C $3,325 $3,215 $3,160
B/W $2,520 $2,415 $2,385
HALF PAGE 4/C $3,590 $3,485 $3,400
Island 4.625” x 6.875” 2/C $2,950 $2,865 $2,815 PCI MEMBER
B/W $2,280 $2,200 $2,170 DISCOUNT
HALF PAGE 4/C $3,375 $3,270 $3,190 PCI Members receive a
Vertical 3.4375” x 9.125” 2/C $2,705 $2,625 $2,575 20% discount on all
Horizontal 7” x 4.5” B/W $2,170 $2,115 $2,065 advertising opportunities.
Not a member?
THIRD PAGE 4/C $2,950 $2,840 $2,815
Vertical 2.25” x 9.125” 2/C $2,385 $2,305 $2,250 Join now at
Horizontal 7” x 3” B/W $1,740 $1,690 $1,620 www.powdercoating.org.
Square 4.625” x 4.5”
QUARTER PAGE 3.4375” x 4.5” 4/C $2,600 $2,515 $2,465
2/C $2,065 $2,010 $1,955
B/W $1,635 $1,580 $1,555
*All rates net
ADDITIONAL PRINT OPPORTUNITIES
Product Launch Package: $9,125 (a $13,880 value!) Reprints
• Cover Corner Cut. Companies editorially featured in Powder Coated Tough
• Two-page spread in print & digital editions. (center spread or far forward) can choose:
• Featured position in one eNews email blast. Extra Magazine Copies: starts at $185
• Must be ordered in quantities of 50 before issue goes to print.
• Website banner ad for one month.
Article Reprint (with ads): starts at $160
Cover Corner Cut: $4,180 (5% discount available for 6X advertisers) • Print-quality PDF containing article as it appears in the
• Appears on bottom right corner on the cover. magazine.
• Can be a stand-alone message or direct readers to your ad
inside the issue. Article Reprint (without ads): starts at $260
• Print-quality PDF containing article with ads removed and
Integrated Sponsorships (exclusive per issue; appears in print and digital content reflowed/redesigned for continuity.
editions of Powder Coated Tough)
Ask Joe Powder: 3X - $5,150 | 6X - $7,725
2022 Buyers Guide Enhancements
Pop Quiz: 3X - $5,150 | 6X - $7,725 Product Ad: $220
• Banner ad in print & digital editions and email blasts. • 2.25" x 1.75" ad in one Category Listing section.
(email blasts for Pop Quiz only)
• Ability to reprint with permission. Enhanced Listing Package: $285
(FREE for advertisers running any size print ad in Buyers Guide)
Quarter Page Profile Spotlights • Boldfaced listings.
Advertisers: $450* | Non-Advertisers: $1,100 • 4/C logo in Supplier Directory section.
Spotlights contain a short title, 40-70 words, company logo or picture, • Hyperlink to your URL each time you are listed.
and contact information. Spotlights subject to editing. PCI members who (digital edition only)
advertise with at least a half page ad in the issue where their product
category is featured will receive a free spotlight in that issue. Deluxe Listing Package: $450
*Advertisement must be in the same issue to receive advertiser rate. • Receive all Enhanced Listing Package items plus a Product Ad.DIGITAL RATES* AND SPECIFICATIONS
1 MONTH 6 MONTH 12 MONTH
AD TYPE SPECIFICATIONS RATE RATE RATE
(per month) (per month) (per month)
Mutli-Channel Advertising
NATIVE ADVERTISING
See Below $2,625 n/a n/a
(exclusive each month)
DIGITAL EDITION SPONSORSHIP
See Below $925 $825 n/a
(exclusive each issue)
Website Advertising
LEADERBOARD AD 728px x 90px $510 $455 $430
SKYSCRAPER AD 160px x 600px $510 $455 $430
RECTANGLE AD 250px x 200px $455 $430 $405
ROADBLOCK Leaderboard/Skyscraper/ Rectangle $1,475 $1,400 $1,350
VIDEO AD YouTube embed $200 $180 $160
FEATURED PRODUCT AD 180px x 150px $270 $245 $220
CATEGORY SPONSORSHIP AD 160px x 600px $220 $200 $160
Email Advertising
INDUSTRY ENEWS SPOTLIGHT –
TOP POSITION See below $595 $540 $500
(exclusive each month)
INDUSTRY ENEWS SPOTLIGHT See below $325 $300 $275
Digital advertising is managed through Google’s Ad Manager platform. Advertisers receive monthly impression and click-through *All rates net
reporting.
DIGITAL ADVERTISING DETAILS
MULTI-CHANNEL ADVERTISING WEBSITE ADVERTISING
Native Advertising Leaderboard Ad Category Sponsorship
Supply an article to be exclusively featured • 3 rotating positions available; appears Skyscraper ad on category page of your
on the Home page of the Powder Coated at top of Home page. choice. Choose from: Powder Coating
Tough website for one month. The article Materials; Application & Systems;
Skyscraper Ad
will remain on the website afterwards. Pretreatment & Surface Prep; Curing/
Article will be promoted in an Industry • 3 rotating positions available; appears Ovens; Racking & Masking; Substrates;
eNews Spotlight, and to PCI’s social media in right column of Home page. Raw Materials; Testing Equipment.
when it’s posted. Rectangle Ad Website ad files must be .jpg or .png with a
• Between 1,000-1,500 words, the spot • 3 rotating positions available; appears file size of less than 150KB.
can be a case study, promote products just below fold of Home page.
or services, or other interesting content. Roadblock EMAIL ADVERTISING
• Up to 3 accompanying photos. • 1 position available per month; Industry eNews Spotlight
(advertiser must own rights to photos and A success story, product or technology
leaderboard, skyscraper, and rectangle
complete a photo permissions form)
banner ads all display simultaneously. profile, or other informative content to be
• Content subject to editorial approval. (This placement is not exclusive.) emailed to over 16,000 opt-in subscribers.
Video Ad Up to 12 entries contained in each
Digital Edition Sponsorship month’s email blast. eNews entry will
Sponsor the digital edition and receive: • 3 rotating positions available; appears
contain:
• Full page ad appearing adjacent to digital just below fold of Home page; video
must be supplied as YouTube embed. • Up to 50-word description.
edition front cover.
• Logo or accompanying image;
• Two display ads in digital edition email Featured Product Ad 250px x 250px.
blast. (468px x 150px and 250px x 250px) • 8 rotating positions available; appears • Link and contact information.
• “Sponsored By” logo and link on Home below fold of Home page.
page of Powder Coated Tough website. eNews images must be .jpg or .png with
• Limit 3 sponsorships annually. a file size of less than 60KB.SAVE ON ADVERTISING!
PCI Members receive a 20% discount on all advertising opportunities, including digital.
Not a PCI Member?
Visit www.powdercoating.org today to read about all the membership benefits and to join!
®
CONTACT US
sales@powdercoatedtough.com
mediakit.powdercoatedtough.com | 859-525-9988
Powder Coated Tough | The Powder Coating Institute
PO Box 110578
Lakewood Ranch, FL 34211
859-525-9988
www.powdercoatedtough.com | www.powdercoating.orgYou can also read
