31ST JULY TO 8TH AUGUST 2021 - SPONSORSHIP, BRANDING AND COMMERCIAL SITE SPACE PROSPECTUS
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SPONSORSHIP, BRANDING AND COMMERCIAL SITE SPACE PROSPECTUS 31ST JULY TO 8TH AUGUST 2021 OPEN FOR BOTH COWES WEEK AND THE START OF THE ROLEX FASTNET RACE
REGATTA VILLAGE, COWES PARADE 2021
Sponsorship, branding and commercial site spaces are now available on The Parade at
the World’s most famous regatta, Cowes Week.
Cowes Week offers a great spectacle and a great commercial opportunity, with:
• International reach and acclaim
• Worldwide media coverage
• Highly popular amongst the corporate market
• More than 250,000 visitors during 8 days
• Over 8,000 sailors, on more than 800 yachts
• A minimum of 200 races and 34 classes of boats
• Spectacular first Saturday fireworks display
• Continuous coverage on Cowes Live and the big screens
The Regatta Village on Cowes Parade is to enjoy a renaissance in the coming years, with For exhibitors and retailers, the Regatta Village will include both marine displays, relevant
the objective being to enhance the overall event experience for competitors and to the sailing fraternity, as well as the eclectic and fun participants who have supported
spectators. the village over the last two decades.
Most notably, the Regatta Village will be home to the Cowes Week Clubhouse and Crew The Regatta Village will continue to provide great food offerings, from breakfast onwards
Bar, providing a welcoming hub for all. The Clubhouse will be an exclusive area for and in the evenings, the Crews will be able to reserve their tables in advance, to enjoy
owner’s, competitors and organisers, providing a smart lounge, to meet, relax and review great food and entertainment every night..
the day’s proceedings.
Other features of the Parade include:
Meanwhile, the Crew Bar will continue to be popular and will now benefit from a large
covered marquee, providing protection from inclement weather and enabling the party • Highly visible waterfront location at the heart of Cowes
to go on, no matter. • Clubhouse
• Crew Bar
The stage and screen, will be contained inside the covered area, and open daily to • Cowes Week Regatta Centre
everyone from 1000hrs to 1800hrs; providing entertainment and a comfortable • Daily race results & Weather Reports
environment in which to take a breather from the hustle and bustle of the event. • Retail village & food court
• Main stage – with live entertainment
The evenings will be more focused on the competitors; the stage will be used for
presentations and prize-giving’s after which there will be live music until 2230hrs.
OPPORTUNITIES
The Regatta Village offers the ideal location for companies to get involved in Cowes Week and benefit from:
Prominent seafront location for retail & trade promotions
High footfall of both competitors and visitors in the village
Excellent branding visibility from the busy harbour approach
Options for hospitality onshore and afloat
Tented display areas or space only options available
Thousands of spectators & participants
This year during Cowes Week there is the opportunity for your company to increase exposure and awareness of your name
and/or products to the public. There are a number of sponsorship and promotional options available, which are detailed
within this document.
REGATTA VILLAGE SPONSORSHIP Title sponsorship of the entire Regatta Village is available. The package will include, but is not limited to the following: Naming rights for “____________” The Regatta Village at Cowes Week Your sponsorship will be officially recognised and communicated extensively. Also included in the package are: • Display areas at either end of Regatta Village 4m x 6m dims • 50% of all branding on entrances, balustrade and stage • 1/3rd of all toblerone display panels • Exposure on giant screen and on Clubhouse Screen • Exposure through Regatta Village website Options for hospitality onshore and afloat, including race viewing. Activate can supply sail or power vessels to support any promotional programme.
TOTEM DISPLAYS: New for this year will be 20 Totems situated along the Parade and Esplanade. These structures can offer exposure on 2 or 3 sides. Dimensions 3m high x 1m wide. This is a fantastic opportunity to gain awareness in the busiest parts of Cowes during the busiest time of the year with a potential audience of over 10,000 people per day for 10 days. Price £350 + VAT. (per side) REGATTA VILLAGE BANNERS: Upto 300 metres of banner space available on the Balustrades at Cowes Week. The banners will remain visible for the duration of Cowes Week and will offer your company additional exposure to compliment your retail stand on the Parade. The banners will be visible from the water and ashore, as the banner frames are attached to both sides of the seawall. Banners dimensions 3.6m x 0.6m Price £350 +VAT Banners also available through Cowes Business Association in Cowes High Street. FLAGS: 40 flag poles along the waterfront – 6.5 metre with 4 metre flag. We ship these enormous flagpoles in from the mainland, so the cost is high, but so is the impact! The current price per flagpole including flag is £450 +VAT
COWES WEEK CLUBHOUSE & HOSPITALITY
Situated on Cowes Parade the Cowes Week Clubhouse is the ideal place from which to entertain and enjoy the atmosphere of this fantastic regatta.
Hospitality Packages include
• Food & Drink
• Champagne reception
• 3 course lunch with wine
• Pimms, beer, wine & soft drinks all day, cash bar serving spirits
• Traditional English afternoon tea
• Dedicated table service
• Optional high speed RIB ride to see the racing up close
To find out more please contact: joe@activateswitch.com
PARADE VILLAGE RETAIL TENTS Site spaces are available as follows: 6m x 3m tented units - End - £3,850+VAT / Middle - £3,300+VAT 3m x 3m tented units @ North (front facing) - £2,750+VAT 3m x 3m tented units @ South (front facing) - £2,200+VAT / (Rear Facing) £1,925+VAT > Parade Village marquees are provided by and come complete with: > Wooden floor, carpet & lining > One double socket supply & light REGATTA VILLAGE SPACE ONLY SITES Limited space only sites are available for bespoke structures or displays to suit your exact needs. Lighting and electricity can be provided for a small additional charge. Site space only is available @ £137.50 +VAT per sqm (Min booking 3m x 3m space) ESPLANADE SPACE ONLY SITES Site space only is available @ £99, +VAT per sqm (Min 3m x 3m space)
LARGE SCREEN PROMOTIONS: A large screen will be located behind the main stage along with 2 plasma screens within the Crew Bar & Club House. This is a fantastic opportunity to increase awareness of products, offers and services to a vast array of people visiting the parade during Cowes Week. Bundles are available on a daily basis – screens run from 0800hrs to 2330hrs daily. Screen packages available: £POA STAGE BRANDING & PROMOTION The central feature of the Regatta Village is the main stage in the Crew Bar. Viewed by thousands of people, this an amazing space on which to promote your company. Stage sponsorship for the event, or daily promotional options available. £POA COWES RADIO: Cowes Week radio offers a fabulous advertising platform as it is played live throughout the town and along the Parade and seafront. Listened to daily by all the sailors; for live results, weather and information, Cowes Week Radio is the perfect promotional platform to work in conjunction with your presence on Cowes Parade. For more details and pricing regarding advertisement and on-air space please contact Cowes radio direct at: steve@cowesradio.co.uk or on 07860 446003, quoting PARADE.
REGATTA VILLAGE | PARADE OVERVIEW
VENUE: The Parade, Cowes, Isle of Wight
Key:
Entrance
Decked Area
Tented Area
Seaward facing Trinity Landing
banner space
Lanward facing
banner space
Entry / Exit Point
Totem
display
Street Light
Cowes Week Clear
Flag Clubhouse Stage
Roof Tent
Crew
Bar
Retail Unit B Retail Unit C
Space Only Retail Unit D
Retail Unit A (MARINE) Retail Unit E
(21m x 6m)
Retail Unit F
Cowes
Esplanade Licensed Area
4 5 6 7 8 10 11
9 14 16 17 18
12 13 15
2 3 19 20 21 22
23 24 25
Back of
1 House
26 27 28
29 30 31
32 33 34
Food
Court
Public
Toilets
Ba
th
Ro
adREGATTA VILLAGE | ESPLANADE OVERVIEW
VENUE: The Esplanade, Cowes, Isle of Wight
Key:
Seaward facing
banner space
Flag
Cowes Parade Village
Banners
2000 x 800mm Free-standing Royal Yacht
6.5m Flag poles Squadron
ll
Hi
tle
as
C
e
ad
lan
Esp
RYS Pavillion
d
R oa
ns
ee
Qu
Vantage PointREGATTA VILLAGE | RESERVATION FORM 2021
Company Branding Requirements:
Name on banner head for Tented Units
Contact name / Position
Banners @ £350+VAT Seaward Facing = Landward Facing =
Flags @ £450+VAT No. Required:
Address
Totem Displays @ £350+VAT per side No. Sides required:
Note: All branding prices include production cost. A full graphic design service is available @ £60 / hr
Payment
Terms:
Total Site Space £ A non returnable deposit of 15% is payable with your
Phone number Mobile number
completed booking form. The balance of payments will be
Total Branding £ due as follows: 35% payable before the 30th April and the
50% balance before the 31st July.
Email address Extras £ If an exhibitor cancels the space reserved or withdraws from
the Event for any reason, all fees paid shall be forfeited,
Total £ whether the site is re-let or not. All prices quoted are subject
to VAT.
Tents - Including banner head, floor, carpet and 16A Electricity provision & light:
VAT £ Our terms (section 8a T&Cs) for this event are that refunds will
6m x 3m Unit 3m x 3m Unit be given if the show is cancelled because of the Corona
End £3,850+VAT North Front £2,750+VAT 10% Earlybird discount* virus or transferred onto the 2022 event.
Middle £3,300+VAT South Front £2,200+VAT
*Less 10% early booking discount before 31st March 2021
Preferred site number South Rear £1,750+VAT Total Amount inc VAT £
Preferred site number
Note: Activate reserve the right to amend the site plan and tent locations at anytime. In doing so site numbers 15% Deposit: 35% due 50% due TOTAL AMOUNT VAT TOTAL AMOUNT Inc VAT
may change, however we will endeavour to meet your expectations at all times. by 30/04/21 by 30/06/21
Space Only - Electricity not included £ £ £ £ £ £
Parade @ £137.50 /sq m +VAT Sq m req - = £
Esplanade @ £99.00 /sq m +VAT Sq m req - = £ Checklist
Trading Licenses @ £100.00 each Qty - = £ Ensure you have enclosed a copy of your Public Liability Insurance
certificate for a minimum of £5,000,000
Food Court - Electricity not included:
I/We have read and agree to abide by the terms and conditions as set out by
Space only site @£4,400 each +VAT Mainsail Limited.
Additional no. of sockets @ £150 + VAT each
Signed Date
Higher power requirements of up to 120A are available and will be quoted on request
Print Name Position
Description electrical equipment kW
Please return a copy of the form to:
Note: All portable electrical equipment must have a valid appliance test certificate Activate, 56 Mill Hill Road, Cowes, Isle of Wight, PO31 7EQ
Certificate number: Telephone 01983 200901 Email joe@activateswitch.comREGATTA VILLAGE & ESPLANADE TERMS AND CONDITIONS 2021 14/ Under the new food hygiene laws we need to ensure we have copies of the following
31st July to 8th AUGUST 2021 documentation or evidence of:
> Public, product and employers liability insurance to at least £5 million and £10 million
Food Concessions & Tented Sites respectively. Public liability insurance on its own is now insufficient.
1/ Site space is available for set-up on Thursday 29th July from 1000 hours and each trader > All food handlers on site are adequately trained, with copies of their training certificates
will be given a time slot. Promotional activity and trading can take place from Friday 30th July > Evidence that you are operating a written HACCP systems and that someone in the
1500hrs onwards until closing on Sunday 8th August from 1500hrs. organisation is trained in its use.
2/ Food concessions: > That you are registered with the local environmental health department.
Food concessions must supply all catering facilities, which must be compliant with current Health > That you have carried out a health and safety risk assessment in addition to the HACCP.
and Safety standards. Space for each concession will be approx 5m X 3m. A small, storage 15/ All activities must be contained within the site space dedicated to that concession as
area will also be made available. No preparation or extra storage area outside these parameters indicated on the site plan.
will be allowed within the Food Court area. 16/ The Food Court is to be kept clean and tidy at all times and the hirer will be responsible
Tents – tented sites will be supplied in either 6m x 3m OR 3m x 3m dimensions as ordered. All tents for their own refuse collection arrangements. Waste should not be left outside the catering unit or
come with an integral wooden floor & carpets, banner frames, light and 1 16A power socket. along the Parade at any time. The catering concessions are expected to keep their designated
Entrances are laced or zip vinyl walls. Additional power can be supplied on request. area free from waste and tidy at all times.
Note: Space only – sites will be allocated on request only and come with no additional services, which 17/ Activate Switch Limited will provide overnight security on the Parade and Esplanade, (if required)
can be booked separately. although the hirer will be
3/ The concessions may not open before 0900 hours and must close no later than 2300 hours responsible for the content of the concession or tented unit including its security.
each day. Each concessions must be open for a minimum period of 1000 -1900 daily. 18/ The concession holder is to be contactable by mobile telephone during all of the
4/ The concession may only be used for the purpose stated on the booking form, which must scheduled opening times. The hirer must notify the Activate Switch Limited of the contact number at
be in accordance with Activate Switch Limited’s consent. least 72 hours in advance of the hire period. A telephone contact number must be provided for
5/ All concessions for hire are subject to Activate Switch Limited's approval, who reserve the right to contact outside of opening hours, so that the hirer can be contacted in an emergency.
refuse or cancel any application without explanation. Site positions cannot be guaranteed from 19/ General Conditions:
year to year, although every effort will be made to meet Hirer’s requests. a) Where applicable the hirer will comply with statutory and Activate Switch Limited’s requirements for:
6/ Applications from any Political Party or Organisation cannot be accepted, nor any i) Fire and Emergency Procedure
political activity on the Parade tolerated. ii) Accident, Incident and Dangerous Occurrence Reporting Procedure
7/ No hirer will be permitted to sub-let or share a portion of their site space without the prior iii) Risk Assessments (hirer to provide)
written consent from Activate and any article exhibited in such space contrary to this rule will be removed iv) Manual Handling Assessments (hirer to provide)
from the Parade. Any Hirer infringing this rule will be considered a trespasser and expelled v) COSHH Assessments (hirer to provide)
from the Parade. vi) Relevant Food Hygiene Regulations
8/ A non-returnable deposit of 15% is payable with your completed booking form. The vii) Wind calculations for space only units must be provided
balance of payments will be due as follows: 35% payable before the 30th May and 50% b) Consideration will need to be given to all Public Entertainment, Performing Rights and
balance before the 30th June. If an exhibitor cancels the space reserved or withdraws from the Event Phonographic Performance Licence requirements and all other necessary consents and licences
for any reason, all fees paid shall be forfeited, whether the site is re-let or not. All prices quoted are subject that may be required (where applicable). These will be the responsibility of the hirer.
to VAT. c) Activate Switch Limited will undertake to provide a Premises Licence for late night refreshments
8a/ COVID-19 – The Organiser shall confirm to the Exhibitors in writing or by email, the status of the Regatta within the Food Court. The sale of alcohol is STRICTLY prohibited.
Village, on or before the 30th June. The Confirmation Notice shall contain confirmation whether the d) Comply with local inspecting authorities and run services with assured good practise.
Regatta Village is proceeding on its original date, or is to be moved to an alternative date or is cancelled. e) The playing of music will not be permitted without the written permission of License holder.
In the event that the Organiser confirms in the Confirmation Notice that the Regatta Village is cancelled f) The hire arrangement may be cancelled forthwith and the hirer required immediately to
or postponed to an alternative date the Exhibitor may by writing to the Organiser within 30 days of vacate the Regatta Village should in Activate Switch’s opinion there has been a breach of any of these
receiving the Confirmation Notice: request a refund, pursuant to the Agreement or request to transfer their conditions of hire. There will not be a refund of fees paid.
reservation of the Space to the alternative date proposed by the Organiser in the Confirmation Notice. g) Activate Switch Ltd shall not be responsible for any injury to any person nor damage to any property
Nothing in this clause shall affect any other condition within these Terms and Conditions. For the avoid- caused as a result of this agreement.
ance of doubt any refunds payable under this condition shall not apply in circumstances where the
Exhibitor cancels or gives notice to cancel their reservation of the Space. All hirers should note that times of use and access to Regatta Village, are correct at the time of going
9/ The selling of goods by shouting or other behaviour perceived as annoying to visitors and to print. These may be subject to last minute alterations by the emergency services for reasons of
other hirers is strictly prohibited. health and safety. All hirers will adhere to any changes made which are enforced for reasons of
10/ Power requirements must be detailed on the Utilities Application Form. Any electrical health and safety.
appliances must be tested and certified and detailed on the form. The operation of generators by
hirers is NOT permitted without permission. There will be a provision for drinking water based by the
bandstand. There is no provision for waste water and traders should make their own arrangements
for its disposal.
11/ It is a requirement of Environment Health that each catering unit be self sufficient in hand
washing facilities.
12/ No vehicle may be parked on The Parade at any time. Vehicles may deliver or collect
from the Food Court between up until 1000 hours Friday to Thursday. Any further deliveries and
collections will be solely at the discretion of the barrier staff in line with health and safety requirements,
due to accessing a pedestrian area.
13/ Branding and advertising may be attached to the Catering Unit or tented unit, BUT is
subject to the prior consent of Activate Switch Limited.You can also read
