ARCCANADA'S USED CAR CONFERENCE - Auto Remarketing Canada Conference
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WESTIN HARBOUR CASTLE | TORONTO
ARC CANADA’S
USED CAR
CONFERENCE
ARCANADA.AUTOREMARKETING.COM
19
AGENDA
In just two compact days, we’ll cover a wide array of topics within three content tracks —
Retail, Remarketing & Fleet and Auto Finance — including the growing demand for
certified pre-owned vehicles, automotive retail technology, forecasting trends for used supply,
changing automotive finance and subprime lending, digital marketing and more.
AUTO FINANCE
Content geared toward auto finance industry leaders including banks, lenders, Sponsored by
captive finance companies, consignors, dealers and analysts seeking information
about auto lending, compliance and regulations, and forecasting trends.
REMARKETING & FLEET Sponsored by
Content geared toward wholesalers, auto remarketers, OEMs and financiers
seeking data and analysis on the top trends impacting the business, including
vehicle supply, emerging technologies and price forecasting.
RETAIL Sponsored by
Content geared toward dealers and dealership employees seeking an in-depth
look at emerging retail technology, sales best practices and industry-wide trends
impacting retail markets.
arcanada.autoremarketing.com 9
19
TUESDAY MARCH 19
8:00 a.m.
11:15 a.m.
Registration Sponsored by
// Metro Foyer
Divide and Conquer:
3 Strategies for Dominating
Your Market Through Social Media
Meet & Greet Breakfast with Trainers // Metro East
// Expo Hall
Alan Dickie, Alan Dickie Inc.
8:45 a.m.
Conference Welcome 12:00 p.m.
// Metro East
Used Car Awards Lucheon
Bill Zadeits, Auto Remarketing Canada // Frontenac
1:30 p.m.
9:00 a.m.
Sponsored by
Canadian Auto Finance Credit Trends
Sellchology General Session // Metro East
// Metro East
Lisa Nelson, Equifax Canada
Jonathan Dawson, Sellchology
Adopting a 360 Approach for Sponsored by
9:45 a.m. Your Remarketing Strategy
// Regatta
Networking Break
Steve Langdon, TradeRev
// Expo Hall
The Multi-Platform Car
10:00 a.m. Shopping Evolution
Sponsored by
// Pier 2 & 3
Leveraging Your Way
Into Convenient Disruption Lilian Lau, TRADER Corp.
// Metro East
Michael Cirillo, FlexDealer/Dealer Playbook Podcast
Win the Trade, Win the Deal Sponsored by
// Queens Quay
10:45 a.m. Andrew Lemoine, CoverageCorp Group
Extended Networking Break
// Expo Hall
arcanada.autoremarketing.com 11
19
TUESDAY MARCH 19
2:00 p.m.
3:00 p.m.
Break
3 Key Process Changes to Sponsored by
Maximize Lead Handling
2:15 p.m. and Sales
// Metro East
Non-Prime: Yesterday, Today and Tomorrow!
Samantha Cunningham Zawilinski, Potratz
// Metro East
Paul Barnes, Carfinco
IARA Meeting (Consignors Only)
Sponsored by // Regatta
Used Car Market Outlook
// Regatta
Josiah Cimino, RVI Group 3:45 p.m.
Networking Break
// Expo Hall
How to Win More Trades: Sponsored by
Your Customer's Perspective
// Queens Quay
4:00 p.m.
Drew Harden, CARFAX Canada
Leveraging Video to Sponsored by
Dominate Your Market
Merchandising Your Sponsored by // Metro East
Inventory to Stand Out
Phil Sura, UnityWorks
on Online Marketplaces
// Pier 2 & 3
Rohn Jackson, Kijiji 5:00 p.m.
Opening Night Reception
2:45 p.m.
// Expo Hall
Networking Break
// Expo Hall
arcanada.autoremarketing.com 13
19
WEDNESDAY MARCH 20
8:00 a.m. 10:00 a.m. (continued)
Registration Drive With Caution: Sponsored by
// Metro Foyer Strategies for a
Slowing Loan Market
// Regatta
Breakfast
// Expo Hall Matt Fabian, TransUnion Canada
8:45 a.m. Picking Marketing Winners: Sponsored by
The Metrics that Matter
Conference Welcome Sponsored by // Queens Quay
// Metro East
Jeremy Sacco, CarGurus
9:00 a.m. 10:30 a.m.
Digital Retailing: Extended Networking Break
Separating the Facts from Fiction // Expo Hall
// Metro East
Andrew Tai, MotoInsight 11:00 a.m.
Best CPO Value in Canada Sponsored by
9:45 a.m. // Metro East
Break
11:15 a.m.
10:00 a.m. The Pulse on CPO: A Snapshot of the
Canadian Certified Market
Canadian Wholesale Perspective: // Metro East
Strong New-Vehicles Sales Bode
Well for Future Supply MODERATOR: Joe Overby, Auto Remarketing Canada
// Metro East
PANELISTS: James Ackerman, Mazda Canada
Stephane Lubin, Kia Canada
MODERATOR: Bill Zadeits, Auto Remarketing Canada
Jaime Tekela, Pfaff Automotive Partners
PANELISTS: Jerome Dwight, Cox Automotive Canada
Matt Rispin, North Toronto Auction and TireKicker Inspections
Gary Rubenstein, Harvard Auto Sales Fighting Financial Crime - Sponsored by
Chris Stickley, ADESA Combating Synthetic
Identity Fraud
// Queens Quay
Leading the Pace of Change Sponsored by
// Pier 2 & 3 Adam Davies, FICO
Michael Rothe, Canadian Finance & Leasing Association
Sponsored by
Speaking the Language
of Today’s F&I Buyer
// Pier 2 & 3
Jeremy Belanger, F&I Marketing Specialist
arcanada.autoremarketing.com 15
19
WEDNESDAY MARCH 20
11:15 a.m. (continued) 2:00 p.m.
3 Key Components to Sponsored by Extended Networking Break
Pre-Owned Success // Expo Hall
// Regatta
2:30 p.m.
Joe Basil, NCM Associates
Q1 IARA Canada Committee Meeting
11:45 a.m. & Intro to IARA
// Metro East
Break
Eric Janca, IARA
Richard Pasta, IARA
12:00 p.m.
Safeguarding Yourself Sponsored by
Under 40 Luncheon from Fraud while Improving
// Frontenac the Customer Experience
// Queens Quay
1:30 p.m.
Priyanka Parakarama, Equifax Canada
The New Auto Fin Horizon:
New Tech & Changing Tides Managing Big Data for Sponsored by
// Metro East Greater Marketing ROI
// Pier 2 & 3
MODERATORS: Brian Murphy, Canadian Black Book;
Ray O'Kane, MotoInsight Heather Garand, Nielsen
PANELISTS: Paul Barnes, Carfinco
Howard Cobham, GM Financial 30 Tips in 30 Minutes for Sponsored by
Shannon Friesen, Canada Drives Using AI to Sell More
Paul Hunsley, Bank of Montreal
// Regatta
Sponsored by Alexi Venneri, Digital Air Strike
2019: The Year Ahead
// Regatta 3:00 p.m.
Robert Karwel, J.D. Power
Networking Break
// Expo Hall
Ranking Beyond First: Sponsored by
3:15 p.m.
Conquering Google's Local Pack
// Queens Quay The Changing Canadian Automotive
Melina Beeston, Strathcom Media Consumer Landscape
// Metro East
Raving Fans Move Metal: Sponsored by
Ryan Robinson, Deloitte
How Customer Satisfaction
Drives Stock Turn 4:00 p.m.
// Pier 2 & 3
Second Night Reception
Neil Addley, JudgeService
// Expo Hall
arcanada.autoremarketing.com 17
SPEAKER FACULTY
Neil Addley Paul Barnes Joe Basil
Managing Director AVP, Business Development Moderator/Consultant/
JudgeService Carfinco Instructor
NCM Associates
Melina Beeston Jeremy Belanger Josiah Cimino
Lead Organic Strategist F&I Marketing Specialist Manager,
Strathcom Media Passenger Vehicle
RVI
Michael Cirillo Howard Cobham Jonathan Dawson Alan Dickie
CEO/Founder & Host Senior VP, Founder/President President
FlexDealer/ Canadian Dealer Services Sellchology Alan Dickie Inc.
Dealer Playbook Podcast GM Financial
arcanada.autoremarketing.com 19
SPEAKER FACULTY
Jerome Dwight Matt Fabian Shannon Friesen
VP, Financial Services and Director, Financial Services VP Dealer Services
Inventory Solutions Research & Consulting Canada Drives
Cox Automotive Canada TransUnion Canada
Heather Garand Drew Harden Paul Hunsley
Director, Manager, VP, Head of
Nielsen Marketing Cloud Research & Insights Auto Retail Finance
Nielsen CARFAX Canada Bank of Montreal
Rohn Jackson Eric Janca Robert Karwel Steve Langdon
Head of Analytics Canada Committee Chair Senior Manager, VP, Dealer Sales
Kijiji IARA Power Information TradeRev
Network Automotive
Division - Canada
J.D. Power
arcanada.autoremarketing.com 21
SPEAKER FACULTY
Lilian Lau Andrew Lemoine Stephane Lubin
VP, Marketing CEO & President Manager, National
TRADER Corp. CoverageCorp Group Remarketing & CPO
Kia Canada
Brian Murphy Lisa Nelson Ray O'Kane
VP, Editorial and Research President Executive Chair
Canadian Black Book Equifax Canada MotoInsight
Joe Overby Richard Pasta Matt Rispin Ryan Robinson
Auto Remarketing Canada Canada Committee Chair Partner/Co-Founder & Global Automotive
Senior Editor IARA Managing Director Research Leader
Cherokee Media Group North Toronto Auction/ Deloitte
TireKicker Inspections
arcanada.autoremarketing.com 23
SPEAKER FACULTY
Michael Rothe Gary Rubenstein Jeremy Sacco
CEO and President President Senior Content Strategist
Canadian Finance & Harvard Auto Sales CarGurus
Leasing Association
Chris Stickley Phil Sura Andrew Tai
Senior Director of VP, Sales CEO & Co-founder
Dealer Sales & Marketing UnityWorks MotoInsight
ADESA
Jaime Tekela Alexi Venneri Bill Zadeits Samantha
Director, CEO and Co-founder President & Auto
Cunningham
Pre-Owned Operations Digital Air Strike Remarketing Canada Zawilinski
Pfaff Automotive Partners Conference Chair
Cherokee Media Group VP of Accounts
Potratz
arcanada.autoremarketing.com 25DEALER TRAINING
TUESDAY
Since the Auto Remarketing Canada Conference first launched in 2000,
one of the core focuses of the event has always been providing actionable,
worthwhile takeaways for the nation's leading automotive dealers. But this
year, we've taken it a step further. Sales training is a valuable, crucial tool
for dealership success in today's ever-changing market. But there's not
always time to take away from the business to research training options or
commit to a program. In light of this, the team at Auto Remarketing Canada
has brought together some of today's top dealership sales trainers in one
place — for one day — to bring you tips and tools for your business that
make a difference. From social media, digital marketing and video strategy,
to disruption analysis, digital retailing, lead handling and more, the Dealer
Training Tuesday team of experts cover it all.
DEALER TRAINING TUESDAY SPONSORED BY:
DEALER TRAINING
DEALER TRAINING
arcanada.autoremarketing.com 37JONATHAN
DAWSON
Join Jonathan Dawson on Dealer Training Tuesday at the 2019 Auto
Remarketing Canada Conference to learn how Sellchology has helped
dealerships and sales teams improve their processes and dealership
performance. As founder and president of Sellchology, Dawson has
helped dealerships grow their sales for over 14 years.
38 #ARCcon2019
DTUESDAY, MARCH 19 // 9:00-9:45 A.M. // METRO EAST
Tip the Scales in Your Favor –
5 Strategic Advantages
Five strategic advantages to out-experience your competition, create raving fans and
increase profits in a price-driven marketplace.
If you feel you’re losing the price war, tip the scales in your favor by increasing your
dealership’s value through these 5 strategic advantages: ease of the sale, exclusivity,
expertise, effort and the experience. Maximize these factors in your marketing, online
communication and daily client interactions, and you will dominate your marketplace.
Sponsored by
DEALER TRAINING
DEALER TRAINING
arcanada.autoremarketing.com 39MICHAEL
CIRILLO
If you’re a dealership looking to thrive, look no further than Michael Cirillo, host of
“The Dealer Playbook” Podcast. The podcast’s 150+ episodes are listened to around
the world, and cover everything from car sales training to the culture and develop-
ment of your dealership. Catch Cirillo on Dealer Training Tuesday at the 2019 Auto
Remarketing Canada Conference.
40 #ARCcon2019
DTUESDAY, MARCH 19 // 10:00-10:45 A.M. // METRO EAST
Leveraging Your Way
Into Convenient Disruption
Stressed about economic unknowns? Wondering what disruption truly means for the
automotive industry? Discover how to leverage your way into convenient disruption,
and prepare now for the challenges facing the future of retail automotive.
Takeaways:
• How to utilize existing resources to future-proof your business
• Dominate the competition.
• Position your dealership at the forefront of the industry's changing landscape.
Sponsored by
DEALER TRAINING
DEALER TRAINING
arcanada.autoremarketing.com 41ALAN
DICKIE
Known for his mantra, “Attitude – Conviction – Energy,” president of
Alan Dickie, Inc., Alan Dickie embodies the three. Join Dickie on Dealer
Training Tuesday at the 2019 Auto Remarketing Canada Conference to
learn how to staff your dealership with employees that have what it takes
to make your business successful and achieve your social media goals.
42 #ARCcon2019
DTUESDAY, MARCH 19 // 11:15 A.M. - 12:00 P.M. // METRO EAST
Divide and Conquer:
3 Strategies for Dominating Your
Market Through Social Media
Takeaways:
• How to source new and develop current talent for your dealership
to achieve your social media marketing goals
• How to effectively onboard innovative social media marketing
practices for your team
• A series of creative and effective approaches that will both deliver
leads and sold units the very same day
Sponsored by
DEALER TRAINING
DEALER TRAINING
arcanada.autoremarketing.com 43SAMANTHA CUNNINGHAM
ZAWILINSKI
Samantha Cunningham Zawilinski, the senior vice president of accounts
at Potratz, knows how new technology in the media world can grow your
business' sales and views. Learn how video and other media platforms
can change how your customers see you and your dealership on Dealer
Training Tuesday at the 2019 Auto Remarketing Canada Conference.
44 #ARCcon2019
DTUESDAY, MARCH 19 // 3:00-3:45 P.M. // METRO EAST
3 Key Process Changes to Maximize
Lead Handling and Sales
Implement these 3 never talked about processes into your dealership, and watch your
income rise immediately.
Takeaways:
• Define key responsibilities and success measurement reporting.
• Devise new pay plans that match responsibilities and reward success.
• Drive new profits with new processes.
Sponsored by
DEALER TRAINING
DEALER TRAINING
arcanada.autoremarketing.com 45PHIL
SURA
Learn how to disrupt the dealer market using video with Phil Sura, the
vice president of sales at UnityWorks, on Dealer Training Tuesday at the
2019 Auto Remarketing Canada Conference. Many large companies have
experienced an improvement in sales by incorporating video into their
sales strategies.
46 #ARCcon2019
DTUESDAY, MARCH 19 // 4:00-5:00 P.M. // METRO EAST
Leveraging Video to
Dominate Your Market
Creating a video strategy is no longer an option for dealers interested in dominating
their market. Video is more emotionally engaging and as a result, drives traffic, leads
and additional sales. This session will focus on how dealers should be leveraging video
with digital advertising, on the website and sales communications. We will review
examples of video ads that are working with both YouTube and Facebook. We will
review successful opportunities associated with adding video on dealer websites and
how video lead responses are impacting closing ratios for dealerships.
Takeaways:
• You will learn how dealers are leveraging video campaigns to drive results
with Google and Facebook. This will include a discussion on key metrics and
understanding what a successful campaign looks like.
• You will learn how to leverage VLR (Video Lead Responses) to impact
your closing ratios.
• You will learn how you can leverage video content on your website to
drive engagement.
Sponsored by
DEALER TRAINING
DEALER TRAINING
arcanada.autoremarketing.com 47You can also read
