Big shows - big potential - week 39 - RTL Group

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Big shows - big potential - week 39 - RTL Group
30 September 2010

                                                           week        39

Big shows – big potential
Patrick Schult on FremantleMedia’s business in Asia

Germany                       Luxembourg
Das Supertalent kicks off     RTL Group
better than ever              at the Berlin Marathon
France                        Germany
M6 Web offers US series       UFA Exchange
24 hours after US broadcast   takes a glimpse into the future
Big shows - big potential - week 39 - RTL Group
the RTL Group intranet
                                                                                                                       week 39

                                                      30 September 2010

                                                week         39

                                                                Cover:
                                                                Collage with Patrick Schult, CEO of FremantleMedia Asia, showing a selection of shows
                                                                FremantleMedia Asia produces.

Big shows – big potential                                                                                                                               2
Patrick Schult on FremantleMedia’s business in Asia
Big shows - big potential - week 39 - RTL Group
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                                                                                week 39

                                                          “Asia is a long term
                                                          play”
                                                          FremantleMedia produces and licenses its
                                                          brands all over the world. Backstage asked
                                                          Patrick Schult to explain how business is done
                                                          in Asia.
          Patrick Schult, CEO FremantleMedia Asia
                                                          Asia - 30 September 2010

“We are now well into the second half of 2010,”           One of the biggest formats in Asia is Take Me
Patrick Schult, CEO FremantleMedia Asia,                  Out. The concept: one single male enters an
tells Backstage. “Every month I send Europe               arena of 30 single women who are all looking for
an update of everything we are doing – and                the man of their dreams. Initially, the power rests
each month I am astounded by the breadth of               with the ladies as each has a light box in front
work we manage and the quality of our output.”            of her, and if at any point she doesn’t like what
FremantleMedia has had operations in the                  she sees or hears, she can extinguish her light
Asian region since the early 90’s and has been            – and the male’s chances of taking her out. Then
growing steadily ever since. “Our shows have              the tables are turned as the surviving guy has
been licensed into the Asian market since the             to choose his favourite lady. Their subsequent
mid 80’s, and in 1995, we started our first lo-           date is captured on camera and shown in the
cal production with Family Feud in Indonesia.             next programme.
This year, we expect to make approximately 40
different localised shows across Asia,” says
Schult.

With shows airing right across the region,
FremantleMedia Asia has key offices in India,
Indonesia and Japan with the headquarters in
Singapore. “We have a close relationship to our
clients,” Schult explains.“They appreciate the
value of the know-how we offer with our formats.”

Just recently, FremantleMedia Asia sold 130
episodes of Hole In The Wall into the Philip-
pines and made its first deal in Cambodia this                                  Take Me Out in the Philippines
year with this format. Local versions of the
show have also previously been made in India,             The Take Me Out format was developed by
Indonesia and Malaysia. The show was first                FremantleMedia in France, was first com-
broadcast and produced by Fuji TV in Japan.               missioned in Australia, and has been sold to
Today, FremantleMedia maintains close ties to             several countries in Asia, including South Korea
the broadcaster. “We set up a creative exchange           and Indonesia. “Starting off with Take Me Out in
with them,” Patrick Schult reports. “This alliance        Indonesia was a courageous move,” Schult
is truly ground-breaking and gets us one step             says. “The format was rejected by broadcast-
closer to developing a meaningful long-lasting            ers several times for cultural reasons. Now it is
relationship with a powerhouse of Japanese                on air in three different versions: Take Me Out,
creative talent. We have a lot to offer, as do they.      Take Him Out and Take A Celebrity Out. All three
We hope that one day soon, more formats from              versions are very popular.”
Asia will travel around the world.”

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                                                                    Speaking of the big talent shows like Idols,
                                                                    X Factor and Got Talent – how are they
                                                                    doing? In India, Idols has just finished its fifth
                                                                    season. It was the first season locally produced
                                                                    by FremantleMedia India, with 5.9 million
                                                                    viewers tuning in for the final. In Indonesia, the
                                                                    sixth season of Indonesian Idol has just finished,
                                                                    and outperformed the previous four seasons.
                                                                    And in Vietnam the third series is currently on air
                                                                    and doing well.

                                                                    Finally, Got Talent has also made the leap to
                                                                    Asia. A second series has just launched in India,
                                                                    following season one’s success story in 2009.
                                                                    Earlier this year, The Philippines Got Talent was
                                                                    a smash hit, with the finale scoring audience
                                                                    shares of well over 40 per cent. In Indonesia the
                                                                    show is also making headlines. “Finally, Got Tal-
  Sreeram Chandra Mynampati, winner of this year’s Indian Idol
                                                                    ent has been sold into Thailand”, says Patrick
This reveals how Asian culture differs from                         Schult. “It is the first sale in this market for quite
that of Europe or the US and how audiences                          some time.”
differ as well. “We need to respect cultural
differences in order not to insult beliefs or                       So what’s next? In 2011, X Factor will
feelings,” says Schult. “In the localisation proc-                  launch in India, as a local production by
ess we adapt our international formats to suit                      FremantleMedia India. “There is also high
the tastes of the local viewers.” In terms of                       interest in the show in Indonesia and the
Asian audiences, “our shows are often more                          Philippines,” says Schult. Idols will continue
celebrity focused,” he says. “In Asia it was                        in India and return for a seventh season in
difficult to focus too much on regular people, like                 Indonesia. “Most of our shows all over Asia will
in Europe or the US. Even Family Feud, which                        be renewed,” he says happily. “And the classic
runs in prime time five days a week, still features                 game shows are continuing their comeback.”
a celebrity with his or her family.”

    Super Family is the Indonesian adaptation of Family Feud

Recently, FremantleMedia Asia sold How Clean
Is Your House into Vietnam as a fully advertiser-
funded programme (AFP). “It’s always great to
sell a format for the first time – and How Clean Is
Your House is in this category,” says Schult. “The
recently launched show has beaten the channel
                                                                                 The Prince Dance Group receiving the winner’s cheque
average share by over 25 per cent.” This marks                                                   at India’s Got Talent
the third significant AFP sale in the region after
Vietnam Idol and Thailand’s Got Talent.

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Big shows - big potential - week 39 - RTL Group
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                                                                At the Marathon
                                                                Not only was the Berlin Marathon a big topic in
                                                                the programming of N-TV and the Berlin radio
                                                                stations, but many RTL Group employees ran
                                                                the marathon themselves – despite the less than
                                                                cosy weather.
      The RTL Group team with a total of 42 runners from
    13 subsidiaries and the Corporate Centre in Luxembourg      Luxembourg / Germany - 27 September 2010

The day was unpleasant indeed: 13°C and
a constant drizzle literally put a damper on
everyone’s spirits. The RTL Group team, too,
with a total of 42 participants from 13 subsidiar-
ies and the Corporate Centre in Luxembourg,
struggled with the adverse conditions. But they
persevered and all of them crossed the finish
line.

Also, the celebrity group running for the ‘RTL
– Wir helfen Kindern’ foundation mastered the
route easily. The boxers Ina Menzner and Arthur
Abraham, high-jumper Carlo Thränhardt, foot-
baller Marco Rehmer, actor Götz Otto and                               The celebrity group running for the ‘RTL – Wir helfen Kindern’
N-TV’s Managing Director Hans Demmel and                                            foundation mastered the route easily
RTL presenters Ulrike von der Groeben and
Wolfram Kons each ran five kilometres for                       Regarding radio, the run was covered by
charity, then ran the last five kilometres of the               104.6 RTL and 105’5 Spreeradio. Both
‘Real – Berlin Marathon’ together, led by the                   channels also had set up stages at the event.
legendary boxing coach Uli Wegner. The                          On the RTL stage at Berlin’s Weltkugelbrunnen
organisers paid one euro for each metre of the                  (Globe Fountain), the Hermes House Band kept
run, so that in the end the team proudly accepted               things lively for the athletes and spectators, while
a cheque in the amount of EUR 42,195 for the                    the Spreeradio stage served to give the arriving
foundation.                                                     half-marathon runners a fitting welcome.

N-TV reported live from the event. Between 8:30                 N-TV’s Chief Editor Volker Wasmuth said:
and 12:00 the sports moderators Britta Hofmann                  “Broadcasting this kind of top event live was
and Nico Holter reported from the route, where                  a big challenge. I am especially proud of the
some 700,000 spectators cheered on the 40,945                   outstanding work done by the whole team and
runners from 122 nations. Broadcasting from                     the excellent cooperation with the organisers
the marathon was a special challenge this year                  SCC Running, the production firm Powerplay,
because the helicopters were grounded by                        and RTL Radio.“
the inclement weather, so that only part of the
planned footage could be shown.

                                                                                                                                        5
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                                                                                                   week 39

                                                                      Off to a brilliant
                                                                      Saturday start
                                                                      Das Supertalent began the new season with
                                                                      outstanding ratings: On 25 September, the talent
                                                                      show attracted more viewers than ever before.
  The Jury: Bruce Darnell, Sylvie van der Vaart and Dieter Bohlen
                                                                      Germany - 27 September 2010

Viewership for the second episode of Das
Supertalent peaked at 8.87 million on Saturday
evening, with an average 7.74 million viewers
tuning in throughout the show. The popular talent
show attracted an excellent 38.8 per cent share
of the 14 to 49 viewer market, a market share
that is not only above that of last December’s
finale, but also the highest market share Das
Supertalent has achieved among young
audiences to date.
                                                                                             Ryan Lam (in the back) with his assistant
The premiere of the new season had already
done well the evening before, with as many as
8.73 million viewers tuning in to watch. On aver-
age, 7.43 million viewers watched Dieter Bohlen
worry about his arm when Ryan Lam gave his
Samurai sword performance. Overall, the show
scored an excellent market share of 36.8 per
cent among 14- to 49-year-old viewers.

RTL Television’s daily market shares among
14- to 49- year-olds were also well above that
of the competition: 20.6 per cent on Saturday
and 23.3 per cent on Friday. Das Supertalent –
Backstage the magazine show tying in to Das
Supertalent, started on Super RTL on 27 Sep-
tember at 20:15. Presenter Nina Moghaddam
got up close and personal with the would-be
supertalents to report on their hopes, fears and
the stories that led up to their performances. She
also reported on candidates who didn’t make it
to the show despite having an unusual talent –
and interviewed the star-makers as well: how
do they see the contenders and who are their
favourites?

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A service that is unique in Europe
M6 Web launches the “Pass Séries VIP”, a subscription video on demand service with
24-hour access to US TV series at a cost of EUR 9,99 per month.
France - 30 Septembre 2010

                                                                                                   check o
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                                                                                                           ut
                                                                                                            6vod.fr
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After the successful launch of the “Pass Séries”       Every episode in the TV series concerned is
in March 2010 (unlimited viewing of the best of        available in its original version with subtitles and
M6 series at EUR 5,99 per month), Groupe M6            in HD. Subscribers also have access to the
enhances its video on demand (VoD) service and         entire M6 “Pass Séries Classique” VoD service,
launches a product that is unique in Europe: the       which offers 800 episodes of series the day after
“Pass Séries VIP”. By making unlimited viewing         their broadcast on M6. This service is available
of TV series quickly available to viewers who are      on the Internet (www.M6vod.fr) and through the
anxiously waiting for them, the group hopes to         IPTV services of Free and SFR.
offer a real alternative to Internet pirating.

Subscribers to this service can watch, exclu-
sively in VoD and the day after they are broad-
cast in the United States, new seasons of NCIS:
Naval Criminal Investigative Service, NCIS: Los
Angeles, Medium and 90210, as well as the
first season of four new series broadcast in the
United States starting in September 2010
and never seen before on French television:
Blue Bloods, with Tom Selleck, The Defen-
ders, with James Belushi, The Good Wife, with
Julianna Margulies and Hawaii Five-O, a muscular
remake of the original TV series of the same
name.

                                                                                                                   7
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Sites made to entertain and simplify life
M6 Interactions launched two new sites, one making a boutique of derivative products
available to Internet users and the other an online guide to events.
France - 27 September 2010

                                        M6Store.fr and M6Evenements.fr

The objective of M6 Interactions, which is a              The second site, M6Evenements.fr, offers a
subsidiary of Groupe M6, is to enhance the                selection of not-to-be-missed outings in partner-
value of the channel’s brands and to market them          ship with Groupe M6 channels, along with many
as well as other group activities and a certain           other events. Concerts, musical comedies,
number of derivative rights of audiovisual assets         theatre, one man shows, dance, opera, sporting
for which it has acquired the rights directly. Tak-       events, museums and other exhibitions – it’s
ing this into account, it launched M6Store.fr and         all there. Each referenced event benefits from
M6Evenements.fr on 24 September.                          a dedicated page, with information, videos and
                                                          press reviews as well as an interactive zone
The first, M6Store.fr, brings together all the prod-      where users can post comments. The role of
ucts published or distributed by M6 Interactions          M6Evenements.fr is to highlight cultural news,
for the first time in a single space. There are, for      make it easier for Internet users to choose
example, DVDs and Blu-ray discs of the entire             outings and allow them to reserve seats while
M6 Vidéo catalogue with its 700 references                taking advantage of exclusive offers like
including films distributed by SND, a Groupe              meeting artists, backstage passes, VIP seats and
M6 subsidiary. These include Twilight, Iron Man,          privileged rates.
Hulk, Prédictions, Underworld, The Reader and
Nine, to name a few.                                      M6 Interactions was created in 1992 at a time
                                                          when the group was already deciding to invest in
                                                          markets other than television by launching itself
                                                          into publishing, publicity events, shows, publica-
                                                          tions and games as well as licensing activities.

                                                                                                               8
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On Monday, only one was left
From 16 at the start of the culinary adventure, only two amateur chefs remained
standing. Competing against Coralie, the North region’s representative Reynald won
the Combat des régions on M6 and the EUR 10,000 prize that went with it.
France - 29 September 2010

        They had to rise to the most outrageous challenges: the two finalists did their cooking high in the air, aboard a gondola
                                                  that swayed in the gusts of wind

On 23 August, Backstage reported on the                                Arriving in Brussels, it was a gondola suspended
return of France’s famous amateur culinary                             50 metres above the ground that served as their
competition: Le Combat des régions returned to                         kitchen for the second test. Even the chefs did
French TV for its second edition.                                      not feel too reassured to find themselves so high
                                                                       in the air and swinging in the wind. Reynald won
The finale aired on M6 on Monday 27 Septem-                            the event, but he was not out of the woods yet
ber in the first and second parts of the evening.                      as he still had to confront Grégory, who was last
An average of 3.2 million viewers followed the                         year’s big winner. It was time for the second
most outrageous challenges set for Coralie and                         show, Le Choc des champions, the battle of the
Reynald. The chef judges spared them nothing.                          champions, and Reynald took the prize.
The first big surprise was to meet at the Gare du
Nord for immediate boarding of a Paris-Brussels                        The show posted a total audience share of 17.5
TGV. The chefs had to prepare the first menu in                        per cent that night, the best audience share of
the tiny kitchen of the bar car on the TGV. The                        the season. M6 was also ranked number one
higher-ranking Reynald took the initiative but                         among viewers under 50 with an audience share
nothing was decided yet.                                               of 23.3 per cent, and number one as well among
                                                                       housewives under 50 with an audience share of
                                                                       26.0 per cent.

                                                                                                                                    9
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                                                      “Let’s dare to take
                                                      more risks”
                                                      At the UFA Exchange convention in Berlin,
                                                      numerous top media executives ventured a peek
                                                      into the future and discussed users of the future
                                                      and the adaptability of traditional media in the
                                                      Digital Age.
           Terry von Bibra (left) and Wolf Bauer
                                                      Germany - 29 September 2010

A good 100 UFA staff members and guests had            Struve noted: “There is no content market for
braved Berlin traffic to come to the UFA Exchange      online content yet. Major productions will
at Bertelsmann Unter den Linden 1. “We want            continue to be financed by the well-known
to look into the future,” said the event emcee         broadcasters in the future.” Waitz emphasised
Leo Busch, an N-TV presenter, opening the first        that young people in particular like to experience
discussion panel. Although there were no crys-         the feeling of community created by major TV
tal balls in evidence, Busch had brought along         events such as Deutschland sucht den Super-
a deck of Lenormand Oracle cards to help her           star – perhaps even while simultaneously using
guests peer into the future –                                          other media. Berger agreed,
but of course this was intended                                        but specified: “There will still be
more as a joke. Katharina                                              huge blockbusters, but lots of
Behrends of NBC Universal in                                           small productions as well – but
Germany, Joel Berger, Man-                                             anything in between could run
aging Director of MySpace                                              into problems.“
in Germany, Markus Brunne-
mann, Managing Director of                                            Towards the end of the discus-
Phoenix Film, Günter Struve,                                          sion, Struve concluded: “What
media consultant and former                                           has changed least are human
Programme Director at ARD,                                            beings: they still react to various
and creative brand consultant                                         basic stimuli.” Only some trends
Carsten Waitz discussed view-                                         in the programming shift over
ers of the future and quickly                                         time, he pointed out – from love
came to the conclusion that                                           stories to crime to comedy or
they are difficult to predict.                                        vice versa. In the end the panel
Struve pointed out that to learn                                      remained divided in its opinions.
what viewers want to see, one has to combine           A member of the audience summed up the
mathematics, like results from viewer research         discussion: “What do users want in the future?
and instinct.                                          We don’t know, as users frequently orientate
                                                       themselves by what is already there.”
In the near future, Berger predicted, viewers
won’t so much actively decide what they watch,         The second panel, comprised of ProSiebenSat1
as by perusing a TV guide, but will above all          Media AG board member Andreas Bartl, ZDF
rely on the recommendations of their friends,          Programme Director Thomas Bellut, Christian
so the thesis. Waitz took a different view: “I’ve      Illek, Managing Director Marketing at Deutsche
always tried to see people as people and not           Telekom, Sebastian Turner of the agency Scholz
as viewers or customers. The basic idea is that        & Friends, Terry von Bibra, Managing Director
people want to be happy – sometimes this               of Yahoo Germany and Wolf Bauer, Chairman
requires a good show on television, and some-          & CEO of UFA, discussed the adaptability of the
times a new T-shirt, because it makes the person       media.
look good.”
                                                                                                             10
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 Presenter Claus Strunz, ProSiebenSat1 Media AG board member Andreas Bartl, ZDF Programme Director Thomas Bellut, Christian Illek,
                   Managing Director Marketing at Deutsche Telekom, Sebastian Turner of the agency Scholz & Friends,
            Terry von Bibra, Managing Director of Yahoo Germany and Wolf Bauer, Chairman & CEO of UFA (From left to right)

Claus Strunz, who moderated the second round                         The panel was divided on how content should
of discussions, began by presenting three                            be financed, with Wolf Bauer advocating a paid
provocative thesis. One of them: “TV channels                        model while others preferred to rely on adver-
will become superfluous by 2020: anyone with                         tising. However, advertising too will have to
good content will post it on the Net themselves.                     change. “Advertising is literally a turn-off: you
If they’re good enough, they can even demand                         live by chasing away your viewers,” Turner told
money for it.” This thesis was met with vehement                     Bartl. “You have to get agencies and advertis-
disagreement. “Television is the only medium                         ers to improve their quality and integrate the
that creates a kind of simultaneity of experience                    turn-off factor in the pricing.” Advertising that
that people talk about,” said Bartl and added:                       keeps people watching can be priced higher
“Even on the Net, TV content in particular is a                      than advertising that causes viewers to switch
key growth driver. Ultimately, the important thing                   off. Bartl agreed but expressed concerns as
is always a good story – and a good story will                       to whether this could be asserted. “Of course,
always find its way. We believe in the combi-                        they’re in the same boat,” countered Turner. Von
nation of television and online. Nevertheless,                       Bibra noted that “in the end, users always pay
television will remain the leading medium.” Wolf                     – the question is: how do we get to the money.”
Bauer agreed: “If one views programme combin-                        He said that the sheer size of the established
ing as the TV broadcasters’ key competency,                          channels could become a problem when trying
it’s clear that TV channels will still be around in                  out new ideas or revenue models. “Start-ups
the year 2020. Our content will be present on                        have it much easier – they have nothing to lose,
all platforms.” Bellut took a similar view: “I don’t                 while the big broadcasters do.”
expect a revolution. However, viewers won’t
watch content that is hard to digest, they prefer                    The upshot of the discussion: new ideas and
the chocolate – or even the forbidden fruit.” It will                more courage to take risks are needed, as Wolf
become more difficult to retain viewers over a                       Bauer said in conclusion: “We can only explore
longer period of time said Bellut, adding: “The                      the future in concert. We must share the risk.
important thing is to design the programming                         If we want to try things out, we have to invest.
line-up. Daytime television is hell right now –                      I appeal to everyone: let’s dare to experiment
there is simply no reputable remedy for RTL                          and take more risks.”
Television or Sat1’s programming at this point.”

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                                                                  Start the new season
                                                                  with a splash
                                                                  Fun Radio harnesses digital technology in order
                                                                  to be accessible in all media at all times, while
                                                                  RTL 2.
                                                                  France - 24 September 2010
  Jérôme Fouqueray, Managing Director of Fun Radio and RTL 2

On Thursday 23 September, Jérôme Fouqueray,                       of the projects that are to be launched.” Jérôme
Managing Director of Fun Radio and RTL 2,                         Fouqueray reminded the press audience that
welcomed journalists in an original fashion to                    in the last three seasons, Fun Radio achieved
mark the start of the 2010/11 season, with a                      10 of its 13 highest audience ratings ever. He
press conference aboard “Le Paquebot”, a yacht                    underlined the fact that his station finished the
of the Parisian fleet. The rendez-vous at the                     season beautifully, achieving its highest ratings
Javel port in the 15th arrondissement was set                     ever since the creation of the Médiamétrie 13+
for 19:00, setting sail immediately for the new                   tool, with more than 3,839,000 listeners per day.
season with RTL Group’s two French music
radio stations.

“By the end of the 2009/10 season, Fun Radio
and RTL 2 had never weighed so much in the
French music radio market, achieving the high-
est ratings ever. For a few years we have been
hearing everywhere that music radio stations
are doomed to fade away, and yet since 2006,
Fun Radio and RTL 2’s market shares have
leapt 35 per cent, going from 15.9 per cent to
21.0 per cent of the music radio market,” Jérôme
Fouqueray said to the press audience. “Since
2006, Fun Radio has gained 750,000 listeners
and RTL 2 has gained 250,000.” In terms of
strategy, he added that, for this season, “the
objective is to continue increasing audiences
and accelerating the development of brands
with stronger positions in digital technology and
diversification.”

Jérôme Fouqueray then went into detail about
each of the two radio stations. Starting with
RTL2, the radio station with the “pop-rock sound”,
he enumerated all the latest ratings successes
for this station targeting young adults, with the                        Fun Radio concludes partnership deals with the biggest stars
continuation of its music strategy being the order                                            of the moment

of the day. For Fun Radio, the station with the
“dance floor sound”, its manager talked about a                   “Fun Radio is a modern and positive brand
new season that is “very important in the scope                   that corresponds to the current aspirations
of the station’s successful ratings and the size                  of the young generation,” Jérôme Fouqueray

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                                                                     Fun Radio has also discovered a talent for
                                                                     organising major event shows. “Fun Radio’s
                                                                     current development is based on positioning,
                                                                     top artists and digital technology. The Starfloor
                                                                     event makes it possible to crystallise these
                                                                     positive aspirations and offer the audience the
                                                                     opportunity to share a live experience that is
                                                                     powerful, unique and completely consistent with
                                                                     Fun Radio’s values,” said Jérôme Fouqueray.

                                                                     Also, Fun Radio joins Crédit Mutuel Arkéa to
                                                                     launch the first online bank entirely dedicated to
                                                                     13 to 25 year-olds. New on the banking market,
  Fun Radio is known for its partnership deals with the biggest      this service by Crédit Mutuel Arkéa and Fun
              contemporary stars – in this case U2
                                                                     Radio will offer on the one hand, financial
explained, before enumerating the stars that                         services entirely adapted to the needs of
have concluded partnership deals with Fun                            younger people and, on the other hand,
Radio in the last four years, from Britney Spears                    activities that correspond to their desires. The
and Madonna, to David Guetta and most recent-                        service will be available starting the first half of
ly Lady Gaga, who was discovered in France by                        2011, Jérôme Fouqueray.
Fun Radio and with whom the station has since
formed strong personal ties.

Fun Radio is also the station in France that
benefits the most from the emergence of new
listening media and has best seized the oppor-
tunities offered by the digital revolution. Three
examples illustrate this fact: first, its free iPhone
application has enjoyed spectacular success
with more than one million applications down-
loaded, and it has even successfully launched
a premium space. Next, in all new media, Fun
Radio surpasses its main competitor with larger
audiences on mobile phones, personal multi-                                                The Fun Radio credit card
media devices, computers and even television
stations. Thirdly, Fun Radio is one of the ten                       Already a trailblazer in online banking services,
most active French brands on social networks                         Crédit Mutuel Arkéa will continue to apply its
Facebook and Twitter. Within these communities,                      expertise to meet the new needs of younger
Fun Radio is in the number one position among                        people. Fun Radio, a pioneer in organising
French as well as European radio stations.                           activities, exclusive events and music partner-
                                                                     ships, will host a fidelity programme based on
Jérôme Fouqueray now wants to accelerate                             numerous activities, including backstage visits
this development by launching Playfun, a free                        to the station, participation in radio shows,
radio-on-demand streaming portal that will be                        privileged access to Fun Radio events and
accessible online and on all mobile media, in                        contests.
December. “At all times, internet radio users will
have access to about a hundred hours of music                        Jérôme Fouqueray says: “We are very happy
to listen to and share. They will have an enriched                   about the collaboration with Crédit Mutuel Arkéa,
listening experience with the possibilities of                       which will allow the Fun Radio brand to initiate
commenting, voting, recommending and above                           real diversification that goes far beyond the
all distributing content bearing the Fun Radio                       areas of activity that have already been
trademark on all social platforms,” he explained.                    explored, like music, digital technology and
                                                                     events. Our knowledge of young audiences is an
                                                                     important asset in helping us succeed in this fi-
                                                                     delity programme, particularly with services that
                                                                     correspond to the hopes and real expectations
                                                                     of 13 to 25 year-olds.”

                                                                                                                            13
the RTL Group intranet
                                                                              week 39

                                                       Awards in September
                                                       As the summer drew to a close, numerous
                                                       RTL Group companies received awards or were
                                                       nominated for them. Ren-TV won a Tefi Award,
                                                       while Teamworx scored three trophies at the
                                                       World Film Festival in Montréal.
              Antonia Rados in Afghanistan
                                                       Luxembourg - 30 September 2010

In Russia, the Ren-TV documentary Country               Miniseries’ award. The movie Frauen in Angst
of Soviets, broadcast as part of the Reporters          – Antonia Rados trifft die Opfer des Taliban-
series, won the Tefi Award for ‘Best Special            Terrors (Women In Fear – Antonia Rados Meets
Report’. In the programme, the journalists inves-       The Victims of Taliban Terror) has been tapped
tigated the extent to which values from its Soviet      for ‘Best Reportage’, while RTL’s broadcasts
past still shape modern-day Russia, and how.            of the 2010 Football World Cup are nominated
Marianna Maksimovskaya, the project manager             for ‘Best Sports Program’. RTL is also pleased
at Reporters, said that the channel is working          to have two nominees for ‘Best Docutainment’:
on further expanding the ‘special reports’ genre,       Rach, der Restauranttester (Rach, Restaurant
though this is a very laborious process.                Tester) and Rachs Restaurantschule (Rach’s
                                                        Restaurant School) are jointly nominated here,
At the World Film Festival in Montréal, Florian         along with Raus aus den Schulden (Get Out Of
Cossen’s movie Das Lied in mir (The Song In-            Debt) hosted by Peter Zwegat. RTL’s comedy
side Me) starring Jessica Schwarz and Michael           show Cindy und die jungen Wilden (Cindy And
Gwisdek was a co-winner of both the Audience            The Wild Young Things) is nominated for ‘Best
Award and the Ecumenical Jury award, and also           Comedy’.
won the Fipresci Critics’ Prize. Das Lied in mir
is a Teamworx production co-produced with the
Filmakademie Baden-Württemberg, Bayrischer
Rundfunk and SWR, sponsored by the MFG
Filmförderung Baden-Württemberg. Florian
Cossen directed the film to a screenplay he co-
wrote with Elena von Saucken. Jochen Laube
is the executive producer, Fabian Maubach the
producer.

RTL Group companies have good reason to
hope for a Deutscher Fernsehpreis (German
Film Award). In all, productions by RTL Televi-
sion, Vox, Teamworx, Phoenix Film and Grundy                                       Dutschke
Light Entertainment received 18 nominations, if
you count double nominations. RTL Television            Two comedy shows have been nominated
alone was nominated for eight different German          in    the    ‘Best  Entertainment’    category:
Film Awards 2010, making the Cologne-based              Willkommen bei Mario Barth (Mario Barth
broadcaster the most-nominated commercial               Welcomes You) and X Factor – The Auditions,
channel. The two-part event movie Vulkan                the latter a co-nomination with Vox. The talent
(Volcano) is in the running for the coveted ‘Best       show is produced by Grundy Light Entertain-

                                                                                                          14
the RTL Group intranet
                                                                             week 39

ment. Vox has another nominee as well: the
Spiegel TV documentary Eingesperrt um
frei zu sein – Die geheimen Schicksale der
DDR-Frauen (Locked Up To Be Free – The
Secret Fate Of Women In The GDR) is a
contender for ‘Best Documentary’. The
programme was a ‘Big Saturday Documentary’
on Vox.

Apart from the channels, the Group’s production
companies also have hopes of an award. Team-
worx, for instance, garnered four nominations:
Die Grenze (The Border; Sat 1) and Vulkan
(Volcano; RTL Television) for ‘Best Miniseries’;                                Danni Lowinski
and in the actors’ categories Christoph Bach           Niki Stein, author and director of the Teamworx
as Dutschke in the eponymous film (ZDF) and            production Bis nichts mehr bleibt (Till Nothing
Thomas Kretschmann in Die Grenze.                      Remains) is nominated for the Norddeutscher
Kretschmann was also nominated for his role in         Filmpreis Authors’ Prize in the category ‘Best
the Phoenix Film made-for-TV production Romy,          Screenplay’, while the film’s producers Nico
and Phoenix Film also has Danni Lowinski               Hofmann and Benjamin Benedict are in the
(Sat 1) in the running for ‘Best Series’.              running for ‘Best TV Film’ (Producers’ Award).
                                                       Another Producers’ Award contender is
The awards will be presented on Saturday               Norbert Sauer for Bella Block – Vorsehung
October 9 at the Coloneum in Cologne. Not              (UFA Fernsehproduktion). The Norddeutscher
until then will the judges decide which of the         Filmpreis awards come with total prize money
nominated programmes and TV achievements               of 75,000 EUR and will be presented on
will receive an award. A recording of the awards        6 November 2010 at the Filmpreisnacht (Film
ceremony will be broadcast on ARD a day later          Awards Night) of the 52nd Nordische Filmtage at
at 21:45 on 10 October.                                the Theater Lübeck.

The UFA Cinema production Die kommenden
Tage (The Days Ahead) was nominated for
the Hessischer Filmpreis. “This powerful
mixture of apocalyptic vision of the future and
science fiction, about two sisters caught between
bourgeoisie and terrorism is compelling thanks
to its fabulous cast,” wrote the judges. The
Hessischer Film- und Kinopreis (Film and
Cinema Award of the State of Hesse) will be
presented in Frankfurt on 8 October.

                                                                                                         15
Need a ride?
                         ease of the Oliver
To mark the French rel t: Money Never
  Stone film “Wall Stree ance is offering
  Sleeps”, RTL Radio Fra Yellow Cab, in
 Parisians a free ride inion. Available to
   pure New York tradit rolet Cruze are
                          ev
 everyone, a fleet of Ch ts of Paris from
  crisscrossing th e stree
                                tober.
       27 September to 2 Oc
the RTL Group intranet
                                                              week 39

Collective negotiation saves costs
RTL Group New Media signed a Group-wide framework agreement with Level 3
for the provision of Internet transit. This gives any profit centre the advantage
of vastly reduced bandwidth costs. The first to benefit: RTL Radio in France.
Luxembourg - 24 September 2010

“By Mintus, by Transmitus, by Reparus”
Since Sunday 26 September, children can discover the literary phenomenon
Tara Duncan, adapted for M6 as an animated series on M6 Kid.
France - 24 September 2010

Bel RTL went to work for its listeners
On Tuesday 28 September, Belgians looking for work listened to Bel RTL,
which devoted an entire day on the air to them.
Belgium - 24 September 2010

A 40 per cent leap
In August, RTL.fr is still France’s number one radio website: 2,293,000 unique
visitors were recorded that month.
France - 27 September 2010

Early-morning news now on air from new broadcasting
centre
After the main news programme RTL Aktuell and the late-night RTL Nachtjournal took
up their broadcasting operations at the new, fully digitised broadcasting centre in
Cologne-Deutz, the RTL early-morning news has now followed suit.
Germany - 27 September 2010

                                                                                    17
the RTL Group intranet
                                                             week 39

Now in high definition
As of the 28 September, Antena 3 began broadcasting in high definition (HD).
Spain - 28 September 2010

To help and inform
Given that unemployment figures rose by 0.6 per cent in the month of August,
RTL Radio France attempted to provide solutions to this worrisome topic in society by
dedicating an entire day on the air to the business of looking for work. Almost 10,000
job offers were posted on RTL.fr.
France - 28 September 2010

Going up as the weather turned hot
A new record was set for RTL Group’s radio stations in France: with a 20 per cent
share of the audience this summer, the group’s three French stations have a 55 per
cent lead over the second group of private radio stations.
France - 29 September 2010

The most influential revolution in Turkish pop culture
Arte is showing Arabesk – Gossensound and Massenpop, a film about Istanbul’s
vibrant pop-cultural diversity, on 30 September at 22:50. The documentary was
produced by Teamworx.
Germany - 30 September 2010

                                                                                     18
the RTL Group intranet
                                          week 39

                    People

                    Eleni Menegaki
                    Greece - 29 September 2010

                    Alpha TV has decided to continue its coopera-
                    tion with Eleni Menegaki, presenter of Greece’s
                    most watched morning show for another three
                    seasons.

                    Every day millions of Greeks start off their day
                    with Eleni Menegaki and her morning show
                    Kafes me tin Eleni (Coffee with Eleni). Viewers
                    enjoy watching her show because of her sponta-
                    neity, joyfulness, charisma and her dynamic way
                    of talking about daily life issues. Rightfully, she
                    has earned the title of “Queen of the morning
                    zone” and became a point of reference in Greek
                    television.

                    Nearly a year before the expiration of her exist-
                    ing contract, Alpha TV has decided to extend it
                    and carry on with this fruitful collaboration. Eleni
                    Menegaki will continue to host Greece’s most
                    popular daytime show until 2013.

                    Eleni Menegaki commented: “I am grateful for
                    Alpha’s trust and support and absolutely delight-
                    ed to be renewing my cooperation with Alpha and
                    to be having the opportunity to communicate,
                    through my favorite channel, with the TV viewers
                    who are always the warmest company for me”.

                    Christoph Mainusch, CEO of Alpha Media Group
                    stated: “I am very happy about our long-term
                    cooperation with Eleni Menegaki and our exten-
                    sion of this cooperation until 2013. We are very
                    satisfied and proud to have her in our team for
                    the next three TV seasons in which Kafes me
                    tin Eleni will stay the number one in the morning
                    zone.”
Eleni Menegaki

                    The new season of the show premiered on
                    27 September and attracted an audience share
                    of 31.6 percent among 15 to 44 year olds, while
                    the show on Antenna TV, the rival channel which
                    also premiered at the same time was watched by
                    22.6 per cent of viewers.

                                                                           19
http://backstage.rtlgroup.fr
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