#CantonForward ETOWAH TO THE LOOP - Livable Centers Initiative Plan Update, June 2016 - The Shumacher Group

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#CantonForward ETOWAH TO THE LOOP - Livable Centers Initiative Plan Update, June 2016 - The Shumacher Group
#CantonForward
ETOWAH TO THE LOOP
Livable Centers Initiative Plan Update, June 2016
#CantonForward ETOWAH TO THE LOOP - Livable Centers Initiative Plan Update, June 2016 - The Shumacher Group
// ACKNOWLEDGEMENTS

    #CantonForward is a collaborative effort
    between the Atlanta Regional Commission,
    the City of Canton, a consultant team,
    and the people of Canton. The study was
    funded by the Livable Centers Initiative
    and the City of Canton.

    The consultant team was lead by TSW and
    also included Southeastern Engineering,
    Noell Consulting Group, and Morris &
    Fellows.

                                               “ T HE CI T Y OF CA N T ON WIL L NUR T URE A L L RE SIDEN T S ,
                                               BUSINE S SE S , A ND CULT UR A L INS T I T U T IONS BY L INK ING
                                               T HEIR RE S OURCE S T OGE T HER A ND P ROVIDING NE W
                                               INNOVAT IVE OP P OR T UNI T IE S T O P URS UE A HIGHER
                                               QUA L I T Y OF L IF E WHIL E P RE SERVING OUR HERI TAGE A ND
                                               N AT UR A L RE S OURCE S” // Vision f or the Fu t ur e of Can ton
                                               f r om the Can ton Compr ehensive Plan, 2008

2   #CANTONFORWARD // ETOWAH TO THE LOOP
#CantonForward ETOWAH TO THE LOOP - Livable Centers Initiative Plan Update, June 2016 - The Shumacher Group
// CONTENTS

CHAPTER 1: WHAT’S IN CANTON?               4
// Progress to Date                        6
// What’s Driving Canton’s Future?         12
// What Does Canton Look Like Today?       26
// What Could Canton Look Like Tomorrow?   28

CHAPTER 2: WHAT WE HEARD                   30
// Community Events                        32
// Surveys                                 33
// Community Workshop                      36
// Public Open House                       38

CHAPTER 3: CANTON FORWARD                  40
// #CantonForward Framework Plan           42
// River Mill & Downtown Concept Plan      46
// Proposed Connections                    48
// Public Space & The Arts                 50
// History & Appropriate Growth Patterns   51
// Economic Growth                         52
// Local Businesses                        53
// River Mill District                     54
// Downtown Area                           56

CHAPTER 4: FROM VISION TO REALITY          58
// Overview & Timeline                     60
// LCI Consistency                         62
// Action Matrix & Priority Projects       64

                                                #CANTONFORWARD   3
#CantonForward ETOWAH TO THE LOOP - Livable Centers Initiative Plan Update, June 2016 - The Shumacher Group
4   #CANTONFORWARD // ETOWAH TO THE LOOP
#CantonForward ETOWAH TO THE LOOP - Livable Centers Initiative Plan Update, June 2016 - The Shumacher Group
CHAPTER 1 // WHAT’S IN CANTON?
// Progress to Date
// What’s Driving Canton’s Future?
// What Does Canton Look Like Today?
// What Could Canton Look Like Tomorrow?

                                           #CANTONFORWARD   5
#CantonForward ETOWAH TO THE LOOP - Livable Centers Initiative Plan Update, June 2016 - The Shumacher Group
Strategic Action Plan //
    PROGRESS TO DATE                                RIVER MILL DISTRICT LCI                              35 projects in categories: Land Use &

    Several previous planning studies in the
                                                    // 2001                                              Housing; Transportation; Parks and Open

    City of Canton are the foundation for                                                                Space; Local Initiatives
                                                    Vision //
    #CantonForward, the 2015 Livable Centers
                                                    To create an attractive, dynamic, and
    Initiative (LCI) Plan Update, and key points
                                                    economically successful community in
    are summarized on the following pages.
                                                    Downtown Canton.

                                                    Goals & Objectives //
                                                    •      Increase accessibility and availability
                               Components                  of transportation options in and around
                               applicable to               Downtown
                               #CantonForward
                                                    •      Provide open space and recreation
                               Study Area
                                                           opportunities near the Etowah River
                                                    •      Provide attractive and safe commercial
                                                           and residential areas
                                                    •      Create an active Downtown

        #CantonForward
                                                   PRIORITIES

                                                                Commuter Rail Station       Transportation Options         Development Opportunities

6   #CANTONFORWARD // ETOWAH TO THE LOOP
#CantonForward ETOWAH TO THE LOOP - Livable Centers Initiative Plan Update, June 2016 - The Shumacher Group
LCI Completed Projects Checklist //             Land Use & Housing
                                                                                            HIS T ORIC DIS T RIC T DE SIGN
                                                      Changes to Zoning and Land Use        GUIDEL INE S // 2 015
Transportation                                        River Mill District Enterprise Zone
     Hickory Flat Rd. Streetscape (I-575 to           Preserve Residential Integrity        B o u n d a r i e s //
                                                                                            The railroad, Waleska Street, North Street,
     Marietta Road)                                   CDBG Funding Allocation
                                                                                            East Main Street, Dr. John T. Pettit Street,
     Hickory Flat Rd. Extension                       Assess Water & Sewer Infrastructure
                                                                                            West Marietta Street, Marietta Road.
     Marietta Rd. Streetscape (Old Marietta           Increased Code Enforcement
     to E. Marietta)                                  Building Materials Standards
     Railroad St. Streetscape (E. Marietta to         Railroad Street Townhomes
     Waleska)                                         The Mill Development
     Main St. Streetscape                             Restaurants
     Waleska St. Streetscape
     W. Marietta St. Streetscape                Park, River, Stream Improvements
     E. Marietta S. Streetscape                       Riverfront Park
     Riverdale Circle Enhancements                    Etowah River Streambank Restoration
     Intersection of Hickory Flat Rd. &               Canton Creek Streambank Restoration
     Marietta Rd.
     Intersection of W. Marietta St., E.        Local Initiatives
                                                                                            P u r p o s e //
     Marietta St., Marietta Rd., etc.                 Host Developers Day
                                                                                            To help protect and enhance the historic
     Railroad St. & Waleska St. Intersection          Development Incentives
                                                                                            character and traditional development
     Waleska St., Main St., & North St.               Support Mayor’s Youth Design Team     patterns of Downtown Canton, and to
     Intersection                                     Boys and Girls Club Activities        protect history and support positive
     Pedestrian Corridor                              Provide Environmental Education       community change.

     Bus System Service Expansion                     Improve Police Enforcement
     Commuter Rail & Train Station                    Support Downtown Events

                                                                                                                            #CANTONFORWARD   7
#CantonForward ETOWAH TO THE LOOP - Livable Centers Initiative Plan Update, June 2016 - The Shumacher Group
G ui d i n g P r i n c i pl e s //
                                                      HORIZON 2030 // 2008                          Issues & Opportunities //
                                                                                                    These were defined for different categories
    •     Retain a sense of place:
          Preserve the existing building stock                                                      for the City of Canton. This section
                                                      Vision //
          and ensure that new development                                                           describes those applicable to Downtown
                                                      •    Create vision for where and how growth
          contributes to the area’s history by                                                      and the River Mill District.
                                                           should occur
          respecting building types, styles,
                                                      •    Revitalize the Downtown core and
          materials, placement.
                                                           support new job opportunities in other
                                                           employment centers
    •     Recognize change:                                                                          Land Use
          Find a balance between old and
                                                      Points Applicable to #CantonForward //
          new by accommodating change
                                                      •    Character Areas created (Historic
          with appropriate new construction to
                                                           Canton, Central City, Neighborhood
          generate new investment.
                                                           Living - Sunnyside, Emerald Trail)
                                                                                                                  Redevelop Downtown and
                                                      •    Growth Boundary established to
    G ui d elin e F e a t u r e s //                                                                              River Mill District for mixed-use
                                                           encourage compact development
    •     Design Review Process                                                                                   and high-density development
                                                      •    Focus development on Downtown core
    •     Character Definition (materials, building                                                  Housing      and add affordable housing.
                                                           and continue implementing projects
          types, etc.)
                                                           from 2001 LCI Study
    •     Site Design Guidelines (for example:                                                                            Provide opportunities
                                                      •    Balance growth with protecting natural
          setbacks; development patterns;                                                                                 for all ages, lifestyles,
                                                           resources and maintaining existing
          spacing and orientation; building                                                                               abilities
                                                           character
          heights, landscaping)                                                                     Population
                                                      •    Community Assessment of DCA quality
    •     Architecture Guidelines (for example:
                                                           community objectives
          commercial buildings; entrances and
                                                      •    Analysis of existing and changing
          storefronts; façade treatments)
                                                           Demographics, Housing, Economic
    •     New Construction / Additions /                                                                          Etowah River corridor should
                                                           Development, Land Use, Natural
          Conversions Guidelines (for example,                                                                    be reserved for recreation.
                                                           Resources, Cultural / Historic
          building placement; height, width,                                                                      Water supply watersheds
                                                           Resources, Transportation, Community
          scale; style elements)                                                                     Natural      should meet minimum
                                                           Facilities / Infrastructure
    •     Sign Guidelines                                                                           Resources     criteria. Protect wetlands,
                                                                                                                  steep slopes, floodplains, and
                                                                                                                  habitat.

8   #CANTONFORWARD // ETOWAH TO THE LOOP
Economic                        DOWN T OWN PA RK ING A N A LYSIS                       URBA N REDE VELOPMEN T P L A N
             Development                     // 2 014                                               // 2 014
                                             This plan took a comprehensive look                    V i s i o n //
Add more jobs so that people do not          at the Downtown parking system and                     •     Maintain the character of the
leave Canton, and build on environmental,    made operational and management                              community
human, technology resources. Emphasize       recommendations for existing and future                •     Provide affordable housing and
corporate, professional, technical job       parking developments. The study included                     balanced land use mix
creation with redevelopment of Downtown.     an analysis of existing parking operations             •     Create economic development
                                             and potential future parking needs. A                        opportunities
             Community                       steering committee and public involvement              •     Protect environmental and historical
             Facilities                      was used to gain input from the community.                   resources

Expand waste water treatment capacity        There is and will continue to be a surplus of          •     Expand and enhance community

and infrastructure, add new reservoir on     parking spaces Downtown.                                     facilities and services

Hickory Log Road, increase police staff,                                                            •     Improve the City’s transportation
                                             IMP L EMEN TAT ION P ROJEC T S                               network for automobiles and
3 police substations and fire station, no
immediate expansion of parks.                R E C O MME ND AT I O N             C O MP L E T E ?         pedestrians

                                             Create a Parking Manager            No
                                                                                                    •     Ensure that future development

             Historic                        Position within the City                                     patterns and infrastructure are fiscally

             Resources                       Manage parking duration /           In progress              sustainable
                                             allocation through signage and
                                             parking management
Properties, including the Canton                                                                    K e y P o in t s //
                                             Hire Parking Enforcement Officers   Yes                •     Strong economic outlook because
Commercial Historic District, are on the
National Register of Historic Places. Some   Create Parking Fine Structure       Yes                      of development potential as an
properties are on the Cherokee County        Make pedestrian improvements        In progress              employment center, availability
                                             (ADA, landscaping, aesthetic)
Historical Society Database.                                                                              of workforce housing, and local
                                             Add bike racks and marketing to     No
                                                                                                          revitalization projects
                                             promote bicycle ridership
            Transportation                                                                          •     Policies complement the development
                                             Improve signage location,           In progress
                                                                                                          strategies of Character Areas outlined
                                             spacing, marketing
                                                                                                          in the Comprehensive Plan
                                             Marketing strategies to attract     In discussion
Incorporate pedestrian & bike facilities
                                             and direct people Downtown
with new roads, commuter rail station in
                                             Add more public parking and less    In discussion
Downtown, and balance land use with
                                             private parking
transportation.

                                                                                                                                    #CANTONFORWARD   9
G o al s S u m m a r y //                          E T OWA H RIVER GREENWAY
     •      Support a growing economy offering          M AS T ER P L A N // 1999
            high-wage jobs and ensuring a high-         This plan recommends a greenway and
            level of workforce adequacy                 recreation along the Etowah River from
     •      Provide infrastructure, community           I-575 to Boling Park. Recommendations
            facilities, and public services             include regional and city-wide connections,
     •      Ensure access to adequate and               stream buffers, and trails along the
            affordable housing options                  river and through Downtown and other
     •      Coordinate planning efforts with other      parts of the city. The plan also includes
            local service providers, authorities,       recommendations for memorializing and
            neighborhoods, state / regional             honoring the Cherokee history and sites
            planning agencies                           with educational plaques and trailheads.
     •      Ensure growth occurs in a well-             Other features include mixed-use
            integrated manner to protect                development fronting the river, pedestrian
            resources, promote efficient use of         bridges, a park with a large amphitheater,
            infrastructure and transportation           retaining existing retention ponds, a
            facilities, support quality economic        nature center, a canoe and kayak launch,
            development                                 observation towers, and ball fields for
     •      Provide for the continued protection of     Cherokee High School.
            natural and cultural resources
     •      Coordinate land use and transportation      The Etowah River Park, part of the
            planning to support sustainable             Conceptual Plan for the I-575 to Mill #2
            economic development                        area, and accessible from Brown Industrial
                                                        Parkway, opened in summer 2015. Heritage
     Im pl e m e n t a t i o n S t r a t e g i e s //   Park, which was part of the Concept Plan
     •      Opportunity Zone designation                for the Mill #2 to Waleska Street area, is
     •      Main Street Corridor project                also open.
     •      Repair broken sidewalks
     •      Provide public water and sewer
            services

10       #CANTONFORWARD // ETOWAH TO THE LOOP
“ T HE UNIQUE P H YSICA L CH A R AC T ERIS T IC S OF T HE E T OWA H
RIVER WAT ERSHED M A K E I T ONE OF T HE MOS T BIODIVERSE RIVER
SYS T E MS IN T HE U.S . I T S P ROX IMI T Y T O ONE OF T HE COUN T RY ’ S
MOS T R A P IDLY GROWING URBA N A RE AS M A K E S I T ONE OF T HE
MOS T T HRE AT ENED” // Can ton Compr ehensive Plan, 2008

                                                                   #CANTONFORWARD   11
#CANTONFORWARD:
     ETOWAH TO THE LOOP
     STUDY AREA
     The 2001 LCI study area (shown in the
     dashed light green line on the map on
     the adjacent page) focused primarily
     on the River Mill District. As noted in the
     previous planning studies section, many
     of these projects have been implemented
     since the adoption of the plan due to the
     emphasis placed on these projects in the
     2008 Comprehensive Plan (Horizon 2030)
     and Zoning Ordinance. #CantonForward:
     Etowah to the Loop, the 2015 LCI Update,
     expands on the 2001 LCI. The new
     boundary is shown in the thick black line
     on the map and includes all of the 2001
     LCI study area and the Historic Downtown
     District.

                                                   “ T HE CI T Y NEEDS T O F OCUS ON
                                                                                          Above Left: The Canton Cotton Mill
                                                   T HE RE VI TA L IZ AT ION OF T HE
                                                   DOWN T OWN CORE A ND S UP P OR T ING   Above Right: Historic Downtown District

                                                   T HE DE VELOPMEN T OF NE W JOB
                                                   OP P OR T UNI T IE S IN. . .O T HER
                                                   E MP LOYMEN T CEN T ERS” // C an ton
                                                   Compr ehensive Plan, 2008

12    #CANTONFORWARD // ETOWAH TO THE LOOP
0 ft   450 ft   900 ft   1,800 ft
                                    #CANTONFORWARD   13
The City of Canton has 1,093
     THE RIVER & STEEP                                                                                          acres of land located in the
     SLOPES                                                                                                     floodplain, making up 9%
                                                                                                                of the city’s total land area.
                                                                                                                However, the study area
                                                                                                                has 194 of the acres (18% of
                                                                                                                the total acres for the city),
                                                                                                                and this makes up more
                                                                                                                than 43% of the land area
                                                                                                                of the study area, limiting
                                                                                                                the amount and types of
     T HE RIVER
                                                                                                                development that can occur.
     The #CantonForward Study Area is
     bounded to the west and north by the
     Etowah River, which also has significant
     floodplains that comprise many acres in the
     study area and a required 100 foot buffer
     on both sides of the banks that prevents
     certain types of development. The Etowah      The Etowah River requires a 100 foot stream buffer from development on each side of the
     River qualifies as a protected river, and     banks. The study area has 194 acres of land located in flood plain, removing a significant
     could be used as an asset for the City with   amount of land from intense development. Finally, slopes of 25% change in elevation or
     recreation and appropriate development.       greater require protection from development, and a significant amount of undeveloped land
                                                   in the study area falls under this category.
     The dark green on the map to the right
     shows which land is within the 100-year
                                                   Etowah River
     floodplain.

     S T EEP SLOP E S
     Canton was developed on top of a hill, and
     much of the study area and city still have
     hills with slopes preventing connectivity
     and development. Hills with a slope of 25%
     or greater are protected from development
     (shown in the map to the right in light
     green).

14    #CANTONFORWARD // ETOWAH TO THE LOOP
THE RIVER & STEEP
                                    SLOPES MAP

0 ft   450 ft   900 ft   1,800 ft
                                           #CANTONFORWARD   15
HISTORY IN PLACE

     CA N T ON HIS T ORY BRIEF
     Canton became an industrial town because
     of the railroad and the opening of the
     Cotton Mill in 1899. Canton Cotton Mill #2
     opened in 1924, and the city became a
     manufacturer of denim. The mills were the
     primary employers and they built homes
     for employees, schools, and community
     facilities before closing in 1981.

     BUIL DINGS & P ROP ER T IE S
     Downtown Canton and the River Mill
     District have retained many of the historic
     buildings that are important to the city’s
     character. Many buildings within the
                                                     “OVER T HE Y E A RS , CA N T ON
     Canton city limits are listed on the National                                           Canton Mill #1 and the adjacent
     Register of Historic Places, and others are     E VOLVED F ROM UNSE T T L ED            railroad tracks
     listed on the Cherokee County Historical        T ERRI T ORY T O A P ROSP EROUS
     Society (CCHS) database (Horizon 2030,
                                                     MIL L T OWN K NOWN T HE WORL D
     2008). Additional buildings and sites,
     particularly within the Historic District       OVER F OR I T S ‘CA N T ON DENIM’”
     boundary, are noted as significant by the       // Cher okee Coun t y Historical
     CCHS, including Riverview Cemetery,
                                                     S ociet y Historic Down town Walk ing
     Brown Park, the Mill houses, and many
     commercial buildings along the Loop.            Tour Br ochur e, 2008

16    #CANTONFORWARD // ETOWAH TO THE LOOP
HISTORY IN
                                    PLACE MAP

0 ft   450 ft   900 ft   1,800 ft
                                           #CANTONFORWARD   17
CONNECTIVITY
                                                     in the future, it will be necessary to add    PA RCEL S & DE VELOPMEN T
                                                     complete street and sidewalk networks to      Connectivity is reduced due to the
                                                     connect the new development internally        presence of parcels that are vacant or
                                                     and to Downtown. Large travel lanes and       underdeveloped, which create “holes” in
                                                     few to no sidewalks currently encourage       the urban fabric or function as barriers to
                                                     higher travel speeds for drivers and reduce   accessibility to other areas. Examples of
                                                     pedestrian safety.                            this are the empty parcels and surface
     T R A NSP OR TAT ION NE T WORKS                                                               parking lots along the streets in the
     The street network dissolves outside of
                                                                                                   Downtown core, and the large fields
     the Downtown core. In the blocks adjacent
                                                                                                   adjacent to the Etowah River that prevent
     to the one-way pair of E. Main Street
                                                                                                   access to the river. Adding development,
     and North Street, the street network
                                                     CONNEC T IVI T Y BA RRIERS                    which could include additional streets
     is well-connected, and the pedestrian
                                                     The railroad, wide rights-of-way, and         and sidewalks to key areas needing
     environment is inviting with wide,
                                                     steep slopes on much of the undeveloped       connectivity, would enhance the walkability
     connected sidewalks. The one-way pair
                                                     land create barriers to connectivity. The     and connectivity visually and physically.
     presents connectivity barriers for vehicles
                                                     railroad has few crossings for both drivers
     and forces drivers around Downtown,
                                                     and pedestrians, which blocks access
     rather than connecting easily through the
                                                     to the Etowah River and developments
     existing street grid. Some streets cannot
                                                     west of the railroad tracks. West Marietta
     support the addition of sidewalks because
                                                     Street and Hickory Flat Road south of the
     of the right-of-way width or proximity of
                                                     Downtown area have large rights-of-way
     the buildings to the street edge, but some
                                                     and turning radii that increase driving
     streets lack sidewalks on both sides of
                                                     speeds, effectively eliminating pedestrian
     the street or have interruptions in the
                                                     safety.
     network, and could support the addition of
     sidewalks.
                                                     Steep slopes over 25% in grade cover
                                                     large tracts of land within the study area.
     South of the Downtown area, minimal
                                                     They are protected hillsides and cannot
     connectivity exists, particularly surrounding
                                                     be developed, which reduces the number
     the undeveloped woodland parcels. If
                                                     of parcels available for new streets,
     development is appropriate in this area
                                                     sidewalks, and development.

18    #CANTONFORWARD // ETOWAH TO THE LOOP
CONNECTIVITY
                                    MAP

0 ft   450 ft   900 ft   1,800 ft
                                           #CANTONFORWARD   19
WHAT COULD CHANGE?

                                                                                                      Surface parking
                                                                                                      lots and vacant
     Canton has many opportunities to                                                                 structures
     potentially change the use of parcels and                                                        present
     buildings. The map to the right shows                                                            immediate
     the susceptibility to change by parcel                                                           opportunities for
                                                                                                      redevelopment.
     for the #CantonForward study area. The
     susceptibility to change is divided into
     three categories, which are:

     P a r c el s N o t S u s c e p t ibl e t o C h a n g e //   P a r c el s Hig hl y S u s c e p t ibl e t o C h a n g e //
     Parcels not susceptible to change either                    Parcels marked as highly susceptible
     have historic structures on them, newly-                    to change have surface parking, vacant
     constructed buildings, single-family                        structures, or uses that could relocate
     housing, or the land use is a public facility,              given a larger development goal.
     such as a park or the courthouse.                                                                                          Top: This image shows the former
                                                                 Although noted as “not susceptible                             Cherokee County Courthouse
     P a r c el s S o m e w h a t S u s c e p t ibl e t o        to change,” historic structures that                           and the Town Square. These
     C h a n g e //                                              are underutilized could be potential                           are examples of parcels that
     Parcels that are somewhat susceptible to                    opportunities for adaptive re-use while                        are not susceptible to change
                                                                                                                                (Akhenaton06, Wikimedia).
     change generally have structures that are                   maintaining the character of the area.
     not historically significant, land uses that
                                                                                                                                Middle: This image shows the
     can relocate, or older multi-family housing.                                                                               Canton Village Shopping Center,
                                                                                                                                which is an example of a parcel
                                                                                                                                highly susceptible to change
                                                                                                                                because of the prevalence of
                                                                                                                                surface parking and vacant
                                                                                                                                structures.
20    #CANTONFORWARD // ETOWAH TO THE LOOP
SUSCEPTIBILITY
                                    TO CHANGE MAP

0 ft   450 ft   900 ft   1,800 ft
                                           #CANTONFORWARD   21
THE ARTS                                            CA N T ON T HE AT RE                              SERVICE L E AGUE OF CHEROK EE
                                                         T h e a t r e Hi s t o r y //
                                                                                                           COUN T Y
                                                         The theatre opened in 1911 and showed             R i v e r F e s t //
                                                         silent movies and magic lantern slide             The service league of Cherokee County
                                                         shows, then, later, moving pictures.              hosts RiverFest at Boling Park each year.
                                                         The theatre was sold in the 1930’s and            The event is a well-attended arts and
                                                         underwent extensive remodeling before             crafts festival with hundreds of vendors,
                                                         re-opening as the Canton Theatre in 1940.         entertainers (music, dancing, etc.), and
     CHEROK EE A R T S CEN T ER                          The theatre’s popularity declined by the          concessions. This is a juried show and
     The Cherokee Arts Center is located in
                                                         1970’s, and for many years, the building sat      a fundraising effort for the children of
     Downtown Canton, occupying a historic,
                                                         idle. The theatre was restored in 1994 and is     Cherokee County (Service League of
     former church building on North Street. The
                                                         currently owned by the City of Canton.            Cherokee County, 2015).
     organization aims to provide high-quality
     arts and cultural events and programs.
                                                         E v e n t s & P r o g r a m s //                  O t h e r A r t s E v e n t s & P r o g r a m s //
     The classes include visual arts, dancing,
                                                         The Theatre showcases numerous live               •     Annual Ball and Celebrity Dance
     and children’s classes. The facility includes
                                                         performances produced by the Cherokee                   Challenge Competition
     a gallery, 220-seat theater, and a small
                                                         Theatre Company and Reinhardt University.
     meeting room (Cherokee Arts Center, 2015).
                                                         It currently seats 170.

     E v e n t s & P r o g r a m s //
     •      Annual Canton Festival of the Arts,
            which is a juried show for fine arts and   Canton Theatre (City of Canton)                   Cherokee Arts Center
            crafts held in the Spring
     •      Weekly classes
     •      Comedy shows, music performances,
            plays

22       #CANTONFORWARD // ETOWAH TO THE LOOP
UNIQUE BUSINESS MIX
                                                               High-quality restaurants serve as regional       to people of the millennial generation. In
                                                               attractions for people from Atlanta and          addition, offices and retail in the Downtown
                                    Canton is                  north of Canton. Northside Hospital,             core serve daily needs and provide
                                    home a unique              currently under construction, will bring         professional services.
                                    business mix,              a significant number of jobs, including
                                    including retail,          nursing jobs, to Canton and the surrounding      CA N T ON MIL L #1
                                    manufacturing, and         area. The Jones Building may be purchased        Creative and boutique industrial businesses
                                    potential for the          for a film industry-related employer, which      in Canton Mill #1 serve unique markets.
                                    film industry.             could bring high-quality, well-paying jobs       The businesses located in this property
                                                                                                                include a furniture maker, concrete product
                                                                                                                manufacturer, and a church.
 Proposed Northside Hospital

                                                                                                                NOR T HSIDE HOSP I TA L
                                                                                                                CHEROK EE // REP L ACEMEN T
                                                                                                                FACIL I T Y
                                                                                                                The Northside Hospital Cherokee
                                                                                                                Replacement Facility is currently under
                                                                                                                construction and is set to open in 2017.
                                                                                                                The new facility is located off I-575 on the
                                                                                                                new Northside Cherokee Boulevard. The
                                                                                                                50-acre complex will include the hospital,
                                                                                                                medical office building, and 900 parking
                                                                                                                spaces, but will eventually expand to 300
image courtesy Northside Hospital

                                                                                                                acres with more facilities. This new facility
                                              Canton Mill #1                              Downtown Businesses   will generate 300 more jobs and add 21
                                                                                                                beds to the hospital bed count.

                                                                                                                                              #CANTONFORWARD    23
POPULATION
                                                 Canton’s 2013 median household
                                                 income ($50,900) is very close
                                                 to the Atlanta Region’s median
                                                 household income ($55,295).

     R ACE / E T HNICI T Y
     Canton has a much larger Hispanic
     population than the region, but the white
     population is the predominant race /
     ethnicity.
                                                 The age cohort data represent
                                                 the age of householders in the
                                                 City of Canton. More than 50%
                                                 of the householders are in the
                                                 Millennial and Baby Boomer
                                                 generations.

     AGE
     The Baby Boomer and Millennial
                                                 In both the Atlanta Region
     generations make up the largest age
                                                 and the City of Canton, most
     cohort groups for households in Canton.
                                                 households are married couples
                                                 / families, at around 50% for both
     See infographics to the right and more      areas. The next most common
     information on pages 25 to 29 to see how    household type is individuals
     the demographics affect the housing and     living alone (singles).
     retail demand for the study area and the
     whole city.

24    #CANTONFORWARD // ETOWAH TO THE LOOP
HOUSING
                                                 of housing offered in the study area while
                                                 retaining historic character.

                                                 As stated previously, over 50% of the City
                                                 of Canton’s households are part of the
                                                 Baby Boomer and Millennial generations.
                                                 Generally, these populations seek
The #CantonForward study area lacks a
                                                 mixed-use, walkable environments. The
diversity of housing options, and generally,
                                                 addition of multi-family housing options,           Just over half of the households in Canton
has a low number of housing units.
                                                 particularly in the Downtown core,                  are owner-occupied, leaving a fairly
Downtown does not have any housing                                                                   substantial rental unit percentage.
                                                 would accommodate the growing senior
units; the addition of housing could
                                                 population and the millennial generation.
support existing and future commercial
                                                 The senior population is currently served
development. The primary type of housing
                                                 outside the study area by multiple senior
in the study area is single-family detached
                                                 living communities and facilities.
housing. However, many of the historic mill
houses north and south of Downtown are
                                                 More household information and market
used for rental units and are in deteriorating
                                                 possibilities are on pages 28 to 29.
conditions. Rehabilitation and preservation
of the houses would increase the quality

                                  Mill Houses                     Recent Single-Family Development

                                                                                                                                 #CANTONFORWARD   25
WHAT DOES CANTON LOOK
     LIKE TODAY?
     Canton is home to a diverse population
     with retail nodes outside the study area
     that provide adequate access to daily
     needs and services. However, few people
     who live in Canton, also work in Canton. The
     adjacent infographics show how Canton             Canton has a larger percentage of white population than the Region, and the Census tract
     compares to the Atlanta 28-County Region          containing the study area is comprised of 73% white residents. Canton has a much lower
                                                       Black population percentage than the Region, but a significantly higher percentage of
     (Region) and state in terms of educational
                                                       Hispanic residents.
     attainment, household characteristics,
     race and ethnicity distribution, and other                                                                There are 8,090 households
     demographic indicators. Generally, Canton                                                                 within the City of Canton, and
     has the following characteristics:                                                                        approximately 300 (4%) of them are
     •      Most of the City’s population falls into                                                           located within the #CantonForward
                                                                                                               study area.
            the “Baby Boomer” and the “Millennial”
            generations (over 50% of households)
     •      Much higher Hispanic and White
            populations than the Region average
     •      Slightly more families with children
            than the Region
                                                                                                              The City of Canton’s population is
     •      Adequate retail service within a 3-mile
                                                                                                              made up of 38% of households with
            radius of the #CantonForward study
                                                                                                              children under 18, comparable to
            area for chain and big box stores                                                                 the Atlanta Region’s percentage of
     •      Lower educational attainment levels                                                               34%.
            for people over the age of 25 than
            the Region, but quality primary and
            secondary schools

26       #CANTONFORWARD // ETOWAH TO THE LOOP
Residents within 5 miles of the
#CantonForward study boundary
commute throughout the Atlanta
Region. Approximately 34% of
these people commute to North
Fulton, Marietta, Woodstock, and
Kennesaw. More than 20% of the
residents commute even farther
to Atlanta business districts.

The study area has adequate                                  Overall, the schools
access to retail establishments,                             in Canton serve their
particularly within a 3-mile radius.                         populations well. The
Big box retailers are located                                Study area has 24% of
close to the study area limits, and                          residents over 25 with
grocery stores expand farther,                               a bachelor degree,
closer to the 3-mile boundary.                               lower than the Atlanta
Some mom and pop / local                                     28-county Region at
stores provide access and some                               35% and the State at
of the retail buildings on the south                         28%.
side sit primarily vacant.

                                       Downtown Canton received a “Walk Score”
                                       of 51, which is higher than the rest of the
                                       City and many suburban areas. This is due
                                       to the access to different types of retail and
                                       uses.

                                                                     #CANTONFORWARD     27
WHAT COULD CANTON                                                                                      NO T E:
                                                                                                            •      Demand could grow as Downtown
     LOOK LIKE TOMORROW?                                                                                           Canton becomes more of a regional
                                                                                                                   draw, and “steals” demand from other
     RE TAIL & RE SIDEN T I A L                                                                                    places because of the addition of
                                                                                                                   unique retail uses.
     The infographics on these pages show
                                                                                                            •      These numbers show what the market
     how Canton and the #CantonForward
                                                                                                                   supports and does not consider the
     study area can grow in the future. Canton
                                                                                                                   possibility of pioneering individuals
     is well-served by retail and grocery
                                                                                                                   and go-getters.
     stores; however, most of the stores are
                                                                                                            •      The housing demand numbers do not
     outside of Downtown. Downtown primarily
                                                                                                                   indicate that someone will build that
     includes local businesses and restaurants,     The colors of the “40,000 SQ FT” show the
                                                                                                                   number in a given year, but it is the
                                                    percentage breakdown for the types of
     a strength for creating a distinct identity.
                                                    businesses in demand in the study area.                        average over time.
     Both the City and study area have market
     demand for additional housing units and
     retail opportunities. Despite current retail                                                     Full-Service Restaurant

     square footage at 2.2 million, more demand
                                                    RE TAIL T Y P E DE M A ND
     exists; this demonstrates that Downtown
     Canton could serve as a regional draw with
                                                    Canton has a market demand for an
     local, unique businesses. The potential
                                                    additional 40,000 sq. ft. of retail space. This
     development for the study area includes:
                                                    retail demand is made up of industries that
     •      For-sale attached townhomes,
                                                    can easily become local businesses. These
     •      For-sale detached homes,
                                                    are:
     •      Rental apartments with parking lots,
                                                    •      Special Food Service (food trucks, food
     •      Independent / assisted living,
                                                           carts, establishments providing food
     •      For-sale attached condos with parking                                                     Food Truck
                                                           services at the customer’s location),
            lots,
                                                    •      Drinking establishments,
     •      Single-story commercial buildings,
                                                    •      Full-service restaurants,
     •      Multi-story or mixed-use commercial
                                                    •      A florist,
            with parking lots
                                                    •      Clothing / shoe stores.

28       #CANTONFORWARD // ETOWAH TO THE LOOP
POTENTIAL DEMAND FOR RETAIL & HOUSING

                                        For-Sale Attached Townhomes

                                        For-Sale Detached Homes

                                        Apartments w/ Parking Lots
                                        Mixed-Use

                                                                      #CANTONFORWARD 29
30   #CANTONFORWARD // ETOWAH TO THE LOOP
CHAPTER 2 // WHAT WE HEARD
// RiverFest, Share Your Care, Concert
// What do the People of Canton Want?
// What Are the Priorities?

                                         #CANTONFORWARD 31
OUTREACH // EVENTS
                                                      The most frequently chosen
                                                      improvements for Canton’s
                                                      Future during the Ball / Basket
     SH A RE YOUR CA RE                               activity were festivals / events
     The TSW team visited the City of Canton at       and places to walk or bike.
     Fincher-Adkins Park on September 9, 2015,
     for the “Share Your Care” event. The team
     provided background information on the
     #CantonForward project and encouraged
     citizens to participate in the forthcoming
                                                      Below: The Booth at the Rockin’
     outreach and input opportunities.
                                                      the River concert event.

     RIVERF E S T
     The TSW team set up a booth during
     RiverFest on September 27th, 2015, to
     gain the first round of input for the project.
     The booth included paper surveys, and
     an interactive activity to determine what
     people want to see in Canton in the future.
     Visitors could toss a ball into a basket with
     labels for different options and provide
     other feedback if their ideas were not
     represented.

     ROCK IN’ T HE RIVER
     The TSW team set up a booth during the
     concert and festival to gain similar input
     as received during RiverFest. The booth
     included paper surveys and the same
     interactive activities. Between both events,
     354 balls were tossed into the baskets
     (visitors could toss more than one).

32    #CANTONFORWARD // ETOWAH TO THE LOOP
OUTREACH // SURVEYS
#CantonForward outreach efforts included
an online survey, which received 239
responses. The survey questions were
written to gain an understanding of how

                                                                                                                                     CANTON TODAY
people use Downtown Canton and the
River Mill District now, and what would
enhance their experience or bring them
back to the area. Most questions were
in multiple choice format, but allowed
open-ended responses if a respondent
had other ideas. Most survey respondents
live in the City of Canton city limits (71% of
those who provided an answer) and 37% of
respondents visit the study area more than
5 times per month.

                                                                                                                                     CANTON TOMORROW
                                                 The first two questions of the online survey asked “What’s one word to describe Canton
                                                 today?” and “What’s one word to describe Canton tomorrow?” The above graphics
                                                 illustrate the words that people wrote more than once. The size of the words represents
                                                 how frequent that word was written relative to the others. Although many of the initial
                                                 words have a negative connotation, the most commonly noted words were “Historic”
                                                 and “Potential,” showing an optimistic outlook for Canton’s Future. The second question
                                                 uncovered respondents’ increased optimism for Downtown and the River Mill District.

                                                                                                                           #CANTONFORWARD              33
O T HER P OIN T S T O NO T E                                                         The top 3 choices for
                                                                                          reasons that people visit
     The last survey question asked for final
                                                                                          Downtown and the River Mill
     thoughts to be included in the planning                                              District were the restaurants,
     process. The most frequently noted “other                                            festivals and events, and
     thoughts” were:                                                                      shopping.
     •      Add Restaurants
     •      Add Shopping / Retail
     •      Make the study area similar to
                                                                                          The top choices for reasons
            Woodstock, Georgia
                                                                                          people would come back
     •      Keep Canton Family-Friendly                                                   to Downtown and the River
     •      Allow River Access                                                            Mill District would be to add
     •      Add Walking & Biking Trails                                                   more restaurants, host more
     •      Maintain the “Old Town Feeling” with                                          festivals and events, create
                                                                                          more nightlife, and add
            Modern Considerations
                                                                                          walking and biking options.
     •      Add In-town Housing

     The key points to note are that:
     •      Residents realize the potential for the
            study area
     •      Restaurants, shopping, bars /
            breweries are and will continue to be a
            major draw to the area
     •      Events are popular, and people would
            attend more
     •      Walking and biking trails are desired
            throughout town
     •      Residents recognize the importance of     Respondents said that to revitalize the River Mill District, the
                                                      City should focus on attracting restaurants (both fine and
            the Etowah River and want to access it
                                                      casual dining), bars and breweries, hosting more festivals
     •      In-town housing is desired
                                                      and events, and maintaining the existing infrastructure. Other
     •      Parking, sidewalk maintenance, and        options that scored close percentages include attracting the
            more sidewalks are important              arts, adding parks, and offering housing options at various
                                                      income levels.

34       #CANTONFORWARD // ETOWAH TO THE LOOP
T R A NSP OR TAT ION
                       IS S UE S

                                                                                    IMP ROVE MEN T S
                       Many people said that parking was the biggest                Many respondents said that to improve walking and biking in the study
                       transportation issue in the study area, while others noted   area, trails throughout town and along the Etowah River would be the
                       walkability and bike-ability as issues. Respondents could    best enhancement. Others noted a need for more and wider sidewalks
                       write more than one.                                         or that additional parking is necessary. Respondents could write more
                                                                                    than one issue.
HOUSING

   The survey asked if respondents would
   choose to live in the Downtown and River
   Mill District; 38% said they would if the
   option was available.

   Respondents stated preferences for
   single-family homes, townhomes, and
   condominiums as the preferred unit types
   to live in (they could choose more than one
   type). If they owned the unit, most would
   be willing to spend between $100,000 and
   $250,00 in the study area. If renting, most
   would be willing to spend $500 to $800 per
   month for a one-bedroom unit (they could
   choose one option only).

                                                                                                                                          #CANTONFORWARD    35
OUTREACH // MEETINGS
     COMMUNI T Y WORKSHOP
     Nearly 120 people attended the
     #CantonForward Community Workshop
     at Canton City Hall on January 14, 2016.
     The workshop began with a presentation
     about key factors influencing the future
     of Canton, as well as the results of initial
     public outreach.

     Participants then broke into focus tables
     to brainstorm ideas for the future of
     Downtown Canton, the River Mill District,
     and topics related to the larger area, such
     as walking and bicycling, housing, and
     redevelopment. Sample photos from other
     communities provided inspiration. Ideas
     from 4th and 5th grade students at Hasty
     Elementary were also on display, showing
     their ideas for the future of Canton.

     Feedback from the Community Workshop           Top: an initial presentation covered existing
     was used to create the draft plans for the     factors contributing to the future of Canton.

     future of Downtown Canton and the River
                                                        Top, right: Focus tables used maps and
     Mill District.
                                                      images to brainstorm ideas for the future.

                                                       Bottom, left: Participants wrote their key
                                                                  ideas to share with the group.

                                                         Bottom, right: Local 4th and 5th grade
                                                          students also contributed their ideas.

36    #CANTONFORWARD // ETOWAH TO THE LOOP
#CANTONFORWARD   37
OUTREACH // MEETINGS
     OP EN HOUSE
     On March 22, 2016, more than 90 people
     stopped in for an informal Draft Plan Open
     House at Cup Up coffee shop on Main
     Street in Downtown Canton.

     The draft #CantonForward section of this
     document was on display on a series of
     boards around the room, and citizens were
     given sticky notes to leave comments on
     each board. Many positive comments were
     received, as well as other suggestions that
     were incorporated into the plan.

     The planning team was present to answer
     questions and record comments from the
     public. There was also a comment box
     and a screen that allowed participants to
     create a word cloud using text messages
     about how they would describe the future
     of Canton.

38    #CANTONFORWARD // ETOWAH TO THE LOOP
Participants at the open house
used sticky notes to comment
on draft plans. Planning team
members were present to answer
questions and record ideas.

                                 #CANTONFORWARD   39
40   #CANTONFORWARD // ETOWAH TO THE LOOP
CHAPTER 3 // CANTON FORWARD
// Framework Plan
// Concept Plan & Recommendations
// River Mill District Plan
// Downtown District Plan

                                    #CANTONFORWARD   41
#CANTONFORWARD
     FRAMEWORK PLAN
     The framework plan is intended to be
     a general guide for the character of
     redevelopment. Photos show possible
     alternatives for what may be appropriate in
     each category.

                                                     MIXED USE/BOUTIQUE MANUFACTURING                                      MIXED USE/BOUTIQUE MANUFACTURING
     MI X ED USE /B OU T IQUE                                                           image courtesy visit Columbus GA                                      image courtesy Jeffrey Pott

     M A NUFAC T URING
     •      A mix of small scale artisanal
            manufacturing, art studios, maker
            spaces, offices, urban residences,
            restaurants, bars or a microbrewery,
            and shops.

     DOWN T OWN MI X ED USE
     •      A walkable mix of restaurants, shops,
            offices, civic buildings, and urban
            residences, in historic commercial
            buildings, historic homes, or new
                                                     DOWNTOWN MIXED USE                                                    DOWNTOWN MIXED USE
            buildings.                                                              image courtesy Shelby County tourism

                                                     INDUSTRIAL                                                            COMMERCIAL
     INDUS T RI A L
     •      Conventional light industrial
            businesses as allowed by existing
            city codes.

     COMMERCI A L
     •      Shops and restaurants in an attractive
            but suburban form.

42       #CANTONFORWARD // ETOWAH TO THE LOOP

                                                                                        image courtesy Coast Guard News
FRAMEWORK PLAN

RIVER CONN
             ECTION

                      0 ft   450 ft   900 ft   1,800 ft
                                                                #CANTONFORWARD   43
#CANTONFORWARD
     FRAMEWORK PLAN
     MULT IFA MILY RE SIDEN T I A L
     •      Apartments, condominiums, senior
            housing, fourplexes, and other similar
            residences compatible with a small
            town feel.

                                                     MULTIFAMILY RESIDENTIAL     MULTIFAMILY RESIDENTIAL
     SINGL E-FA MILY RE SIDEN T I A L
     •      Historic homes as well as new
            detached houses, townhouses, and
            cottages.

     OP EN SPACE /AGRICULT URE
     •      Parks, cemeteries, and farmland.

                                                     SINGLE-FAMILY RESIDENTIAL   SINGLE-FAMILY RESIDENTIAL

                                                     OPEN SPACE/AGRICULTURE      OPEN SPACE/AGRICULTURE

44       #CANTONFORWARD // ETOWAH TO THE LOOP
                                                                                                             image courtesy petrOlly
FRAMEWORK PLAN

RIVER CONN
             ECTION

                      0 ft   450 ft   900 ft   1,800 ft
                                                                #CANTONFORWARD   45
RIVER MILL DISTRICT &
     DOWNTOWN CONCEPT
     PLAN
     The concept plan to the right is a more
     detailed plan for the area outlined with
     a dotted line in the Framework Plan.
     This plan represents one possibility for
     redevelopment and is for illustrative
     purposes only. This plan assumes that
     any future development will occur when
     willing developers cooperate with the
     City of Canton. It is also assumed that
     development would occur in phases. More
     detailed descriptions of these plans are
     shown below.

     Input from the Community Workshop
     was used to draft this concept plan. The
     photo to the right shows some of the
     feedback from workshop participants.
                                                 Top: This image shows one group’s ideas for
     In addition to the entertainment, live/     the Downtown and River Mill District concept
     work spaces, boutique hotels, and fitness          plan from the Community Workshop.
     center recommendations, Canton residents
     desired more downtown housing options,
     improved pedestrian safety, and access to
     the Etowah River.

46    #CANTONFORWARD // ETOWAH TO THE LOOP
CONCEPT PLAN

                                                                                                                             LEGEND
                                                                                                                                      Mixed Use (Existing Building)
Park w/ River
Access and                                               W
                                                          al                                                                          Multifamily Housing
                                                               es
Paths                                                               ka
                                                                         St
                                                                            re                                                        Townhouses
                                                                                 et
                RIVER CONN                                                                                                            Single-Family Housing
                             ECTION
                          Promenade
                                                                                                          E . Main Street
                                              treet

                                                                                                                             S UMM A RY
                            ack s

                                    Railroad S

                                                                                                                             Renovated             90,000 sq. ft.
                     CSX Tr

                                                                                                                             Canton Mill           Mixed Use
                                                                                                                             Buildings
                                                                                                                             Mill Annex            52,000 sq. ft.
                                                                                                                                                   Commercial Space
                                                                                                                             Makerspace            25,000 sq. ft.

                                           Plaza                                                                                                   Commercial Space
                                                                                      Hill Street C                          New Housing           156 multifamily
                                                                                                           ircle
                      Renovated                                                                                                                    residential units

                                                                                                                   eet
                      Canton Mill #1
                                                                                                                                                   84 townhouses
                                                                                                                   tr
                                                      Entrance                                                 my S                                62 detached houses
                                                      Plaza                           Hi
                                                                                           ll S
                                                                                                                  e

                                                                                               tre                          Makerspace is a collaborative
                                                                                                             Acad

                                                                                                     et
                                    Mill Annex                                                                              space for entrepreneurs and
                                                                                                                            inventors to brainstorm and
                             Makerspace                                                                                     create. It could include offices,
                                                                                                                            3D printers, specialized tools
                                                                                                                            or equipment, and gathering
                                                                                                                            spaces.

                                                                                                                                                          #CANTONFORWARD   47
PROPOSED CONNECTIONS
     Improving connectivity and transportation
     will make downtown Canton more
     accessible for everyone, especially as a
     place to walk, bike, and ride the bus. The
     improvements described below are shown
     on the map on the following page.

     S T REE T & SIDE WA L K
     IMP ROVE MEN T S
     •      Convert Main street and North Street
                                                       BICYCL ING
                                                       •   Install bicycle racks throughout
            from one-way to two-way, including
                                                           Downtown
            intersection improvements
                                                       •   Conduct a bicycle marketing campaign
     •      Construct a pedestrian/bicycle
                                                       •   Construct a bicycle loop from the
            bridge over the Etowah River and a
                                                           Etowah River through Downtown, to
            connecting promenade along West
                                                           consist of a mix of bike route signage,
            Main Street to connect Downtown to
                                                           sharrows, and bicycle lanes, as
            the River
                                                           appropriate
     •      Convert Riverdale Circle to one-way
     •      Add new sidewalks, parallel parking,                                                                                     image courtesy Rob and Stephanie Levy

            and trees along Hill Street, Hill Street
                                                       P UBL IC T R A NSP OR TAT ION
                                                                                                     Top left: Studies show that two-way streets
                                                       •   Continue to promote a long-term               are good for businesses because they
            Circle, and Academy Street
                                                           commuter rail connection to Canton,              make navigating downtowns easier.
     •      Add new sidewalks, parallel parking,
                                                           as well as the compact development
            and trees along Riverdale Circle and
                                                           necessary to support it                        Top right: Sidewalk improvements will
            Middle Street
                                                       •   Continue to support and promote             make it easier to walk around downtown
     •      Add new sidewalks along West                                                                                and to the Etowah River.
                                                           existing CATS bus service
            Marietta Street between Pettit Street
            and West Marietta Connection                                                             Middle right: The proposed greenway loop
                                                                                                     would connect downtown with the Etowah
                                                                                                              River and existing riverfront parks.

48       #CANTONFORWARD // ETOWAH TO THE LOOP
CONNECTIONS

0 ft   450 ft   900 ft   1,800 ft
                                          #CANTONFORWARD   49
PUBLIC SPACES
     & THE ARTS
     Canton already has a great foundation in
     the arts, but should continue to leverage
     this to improve parks and public spaces,
     enhance Downtown and the River Mill
     District, attract visitors, and strengthen the
     economy.

     T HE A R T S
     •      Create a public art program to
            encourage the installation of
            temporary or permanent public art,
            including pieces that focus on Canton’s
            industrial history
     •      Continue to host and promote events
            as economic development drivers
            and to increase awareness of all that
                                                      P UBL IC SPACE , CON T INUED
            Canton has to offer and to attract
                                                      •   Add or enhance family-friendly public
            diverse audiences
                                                          spaces near the Square (splash pad,
                                                          playground, or “safety town”)            Above: Participants at the Community
     P UBL IC SPACE                                   •   Construct an information kiosk on the      Workshop share their “big ideas” for
     •      Create a new riverfront park, including
                                                          Square                                    Canton’s future, including these great
            a splash pad and kayak/canoe                                                                          ideas for public spaces.
                                                      •   Stabilize streambanks with native
            launch, to create a gateway between
                                                          plantings along Canton Creek
            Downtown and the Etowah River                                                         Above, right: The conversion of historic
     •      Make Canton a dog friendly city and                                                       Canton Mill #1 to apartments is an
                                                                                                  excellent example of preserving history
            establish a dog park in the Downtown
                                                                                                       while allowing for redevelopment.
            area

50       #CANTONFORWARD // ETOWAH TO THE LOOP
A P P ROP RI AT E DE VELOPMEN T
                                                                                             •   Encourage the redevelopment of
                                                                                                 underutilized properties
                                                                                             •   Promote compact infill development to
                                                                                                 serve the community and increase the
                                                                                                 residential population
                                                                                             •   Promote a variety of housing types
                                                                                                 to accommodate people of all ages,
                                                                                                 abilities, and lifestyles, including the
                                                                                                 provision of a Class A rental community
                                                                                             •   Encourage new for-sale housing
HISTORY & APPROPRIATE                          HIS T ORY
                                                                                                 under $300,000 with small lot homes,

GROWTH PATTERNS                                •   Ensure appropriate transitions
                                                                                                 maintenance-free homes, and
                                                                                                 townhomes
                                                   between single-family areas and new
                                                                                             •   Revitalize the Canton Village Shopping
Canton’s historic development patterns             development
                                                                                                 Center and Sandy Hook Shopping
and architecture should be considered as       •   Ensure that the character of new
                                                                                                 Center with facade improvements, new
future growth occurs. A town’s history is a        buildings is compatible with Canton’s
                                                                                                 tenants, and landscaping
unique asset that can never be duplicated          historic buildings
or rebuilt once lost. Celebrating and          •   Adopt the 2015 Historic District Design
preserving Canton’s history will also foster       Guidelines
economic growth.                               •   Protect historic buildings and
                                                   encourage their rehabilitation where
                                                   feasible
                                               •   Install historic markers at historic
                                                   buildings and sites

                                                                                                                            #CANTONFORWARD   51
ECONOMIC GROWTH
                                                                                                                 Brand Canton as a destination
                                                                                                                 and attract businesses with
                                                                                                                 an online component, such as
     A successful plan will lead to stronger                                                                     breweries and used bookstores
     businesses, new investment, and job                                                                         (middle, top), or destination
                                                                                                                 businesses, like hair stylists,
     creation. Canton should focus on growing
                                                                                                                 doctors, and lawyers (middle,
     its existing businesses, leveraging its assets
                                                                                                                 bottom.)
     as a County seat, and attracting employers.

     DOWN T OWN & F UNDING
     •      Brand Downtown as more of a
            destination, with a focus on businesses
            with established clientele, those
            unique enough to draw from a larger                                         Engage all
            area, and those that also have an online                                    citizens,
            presence                                                                    especially
                                                                                        the Hispanic
     •      Implement gateway improvements and
                                                                                        population
            creative signage at key approaches to
                                                                                                       Add creative signage at key approaches to
            Downtown, especially from Riverstone                                                       Downtown
            Parkway and I-575
     •      Designate a City staff position to
            outreach and engage with the Hispanic
            Community
                                                       T HE M A RK E T
     •      Explore additional funding options and                                                             The infographics above describe the
                                                       •   Grow the economy and add new high
            development incentives for desirable                                                                types of businesses and techniques
                                                           wage jobs from diverse businesses,                    for economic growth that will help
            projects, including the creation of a
                                                           including attracting new mid- to large                strengthen Downtown Canton as a
            Tax Allocation District or Community
                                                           size employers                                                              destination.
            Improvement District
                                                       •   Capitalize on larger market shifts
                                                           occurring in the Atlanta region as a
                                                           whole (desire for walkable places,
                                                           generational shifts, park access,
                                                           experiential retail, etc.)

52       #CANTONFORWARD // ETOWAH TO THE LOOP
LOCAL BUSINESSES
                                                                                                                 There is an existing demand for new
                                                                                                                 businesses and restaurants in Downtown
                                                                                                                 Canton and the River Mill District. The
                                                                                                                 potential new businesses listed below
                                                                                                                 could help create a critical mass to support
                                                                                                                 existing businesses, attract visitors, and
                                                                                                                 grow the local economy.
                                  Image courtesy Billy Wilson

                                                                                                                 •   Attract an anchor (small grocer, fitness
                                                                                                                     center, entertainment venue, or
                                                                                                                     additional civic / arts theater)
                                                                                                                 •   Attract more chef-driven, local, unique
                                                                                                                     fine dining options
                                                                                                                 •   Attract more family-friendly dining and
                                                                                                                     fast-casual options
                                                                                                                 •   Attract a bed & breakfast or boutique
                                                                                                                     hotel
                                                                                 Image courtesy Massachusetts
                                                                                      Office of Travel & Tourism

                                                                                                                 Community input supported the need for
                                                                                                                 more local businesses, dining options, and
                                                                “CA N T ON NEEDS NE W BUSINE S S
Top left: Fine dining or casual dining                                                                           arts & entertainment venues.
options could help strengthen
                                                                DOWN T OWN T H AT BRINGS
downtown.                                                       P EOP L E IN T O T HE DOWN T OWN
                                                                CORRIDOR A ND E VEN T S A ND
Lower left: A fitness studio or other                           AC T IVI T IE S T H AT ENCOUR AGE
retail anchor could draw more people                            FA MIL IE S T O S TAY A ND P L AY.”
downtown and support existing
                                                                // S URV E Y PA R T ICIPA N T
businesses.

Right: A bed & breakfast or boutique
hotel could serve visitors.

                                                                                                                                               #CANTONFORWARD   53
RIVER MILL DISTRICT
     The Etowah River and historic mill buildings
     make the River Mill district one of Canton’s
     most important assets. Incremental
     renovations can allow existing tenants to
     stay, while creating a vibrant district that
     will become a regional destination.
                                                                                    image courtesy vlasta2

     •      Leverage the unique architectural
            character for commercial reuse
            (non-profit, art, event space, light
            manufacturing / maker space, and
            flex office, etc.), including a restaurant
            district along Railroad Street
     •      Demolish the historic mill housing
            and redevelop it with a mix of housing
            types
     •      Amend Canton’s Unified Development
            Code to create an overlay district
            allowing a mix of uses along the                                                                                                 image courtesy American Tobacco

            Etowah River, but allowing all existing                                                              The images above show potential
            industrial uses to be grandfathered
                                                         “ T HIS IS CA N T ON’ S HIS T ORIC                   revitalization of the River Mill District,
            and allowing future new appropriate
                                                         HE A R T. K EEP OUR HERI TAGE                       including a new riverfront park, public

            industrial uses
                                                         IN P L ACE BU T ENCOUR AGE                          art that reflects local history, and new

     •      Establish steep slope development
                                                         NE W USE S T O K EEP T HE A RE A                            restaurants and public plazas.

            guidelines
                                                         T HE VI TA L CEN T ER OF T HE
                                                         COMMUNI T Y.” // S URV E Y
                                                         PA R T ICIPA N T

54       #CANTONFORWARD // ETOWAH TO THE LOOP
RIVER MILL DISTRICT
Park w/ River
Access and
                                                                                                                                   CONCEPT
Paths                                                               W
                                                                     al
                                                                          es
                                                                               ka                                                  LEGEND
                                                                                    St
                                                                                       re
                                                                                            et                                         Mixed Use (Existing Building)
  RIVER CONN
                ECTION

                                                    treet
                                                                                                                                       Multifamily Housing
                                  Promenade
                                                                   E . Main Street
                          ack s

                                                                                                                                       Townhouses

                                          Railroad S
                   CSX Tr

                                                                                                                                       Single-Family Housing
                                                                                        DOWNTOWN
                                                                                        DISTRICT

                                                       Plaza

                                                                                            Hill Street C
                                                                                                                ircle
                        Renovated
                        Canton Mill #1

                                                                                                                             eet
                                                               Entrance                          Hi
                                                                                                      ll S
                                                                                                          tre

                                                                                                                              tr
                                                               Plaza                                            et

                                                                                                                          my S
                                                                                                                             e
                                                Mill Annex                                                              Acad

                                   Makerspace

                                                                                                                                                   #CANTONFORWARD      55
DOWNTOWN AREA
     Canton can build on its already successful
     downtown to create a more vibrant
     area with public improvements, private
     investment, and new residences and
     businesses.

     •      Renovate the historic Canton
            Elementary School and redevelop its
            immediate surroundings as shown on
            the conceptual plan
     •      Create aesthetic improvements for the
            back of the retail along North Street;
            designate a dumpster pad elsewhere
            in downtown to relocate some of the
            existing trash bins
     •      Work with private and public sector
            partners to reuse the historic Jones
            Building as a significant economic
            anchor
     •      Amend Canton’s Unified Development
            Code to create an overlay district                                        Above: The historic Jones Building, which
            prohibiting offices on the sidewalk                                       could become a large economic driver for
                                                                                       Downtown if rehabilitated and filled with
            level of key retail streets Downtown,
                                                                                                          retail establishments.
            but allowing existing offices to be
            grandfathered                                                              Left: A branded and effective wayfinding
     •      Expand parking enforcement and                                            system could direct visitors to businesses
            increase fines, as recommended in the                                                                  and parking.
            2014 Parking Analysis
     •      Improve wayfinding signage, especially
            for public parking

56       #CANTONFORWARD // ETOWAH TO THE LOOP
                                                     image courtesy the.urbanophile
DOWNTOWN CONCEPT

                                                                                                         )
                                                                                                     -way
                                                                                                      O ne
                                                                                  t  e
                                                                                Stre

                                                                                                 cle (
                                                                                                                                        LEGEND

                                                                            d le

                                                                                             e Ci r
                                                                                                                                            Mixed Use (Existing Building)

                                                                       Mid

                                                                                           rd al
                                                                                                                                            Multifamily Housing

                                                                                          Rive
                                                   W                                                                                        Townhouses
Park                                                al
                                                         es
                                                              ka                                             North Street                   Single-Family Housing
                                                                   St                                                       (Two-Way)
                                                                      re
                                                                           et
               RIVER CONN
                               ECTION
       ks

                                                                                                        E . Main Street
              ac

                                 treet

                                                                                                                            (Two-Way)
       CSX Tr

                       Railroad S

                                                                                             Former
                                                                                             Mill Offices

                                                                                                               Former
                                                                                                               Canton
                                                                                                               Elementary
                                         Plaza                                                                 School

                                                                           Hill Street C
                                                                                                    ircle

                                                 RIVER MILL
                                                                                                                      eet

                                                                                    Hi
                                                                                         ll S
                                                 DISTRICT                                    tre
                                                                                                                       tr

                                                                                                   et
                                                                                                                   my S
                                                                                                                      e
                                                                                                                 Acad

                                                                                                                                                             #CANTONFORWARD   57
58   #CANTONFORWARD // ETOWAH TO THE LOOP
CHAPTER 4 // FROM VISION
             TO REALITY
// Overview & Timeline
// LCI Consistency
// Action Matrix & Priority Projects

                                       #CANTONFORWARD   59
OVERVIEW                                       WHO WIL L PAY F OR                            A number of grants and other public

                                                    E VERY T HING?                                funding sources will ensure that the burden
                                                                                                  for implementation does not fall entirely on
     HOW WIL L T HIS P L A N BE                     In order for the vision of #CantonForward
                                                                                                  local taxpayers.
     IMP L E MEN T ED?                              to become reality, public and private

     The ambitious vision for the future of         partners must work together. The City of
                                                                                                  Funding for some transportation
     Downtown Canton and the River Mill             Canton will be involved in most aspects
                                                                                                  improvements may be available through
     District that is outlined in the plan will     of implementation, but will need to work
                                                                                                  competitive grants from the Livable
     require the long-term cooperation of the       with Cherokee County, the Atlanta Regional
                                                                                                  Centers Initiative, with a local government
     public and private sectors to come to          Commission, local non-profit organizations
                                                                                                  contribution of 20% of the cost.
     fruition. The Action Matrix on the following   and businesses, and local developers.

     pages lists every project described in
                                                                                                  A number of grants and other public
     this plan, along with responsible parties,     The Action Matrix on the following pages
                                                                                                  funding sources will ensure that the burden
     potential funding sources, and a general       provides a rough cost estimate and
                                                                                                  for implementation does not fall entirely on
     implementation timeline. Some guiding          potential funding sources for each project.
                                                                                                  local taxpayers.
     policies in the plan above do not appear in
     the Action Matrix because they are more
     general in nature.

     WHEN WIL L E VERY T HING
     H A P P EN?
     Some projects, such as amendments to
     the Unified Development Code, can be
     implemented immediately. Other efforts
     are more long term. The Action Matrix
     gives an approximate start date for each
     project. Given the longer timeline for parts
     of the plan, it is important that citizens
     continue to be involved and that the City
     of Canton regularly review and update the
     plan as necessary.

60    #CANTONFORWARD // ETOWAH TO THE LOOP
Funding for some transportation               2016        Adopt 2015 Historic District Guidelines
improvements may be available through
competitive grants from the Livable           2016        Designate City staff for Hispanic outreach
Centers Initiative, with a local government
                                              2016        River Mill reuse
contribution of 20% of the cost.

                                              2016-2026   Demolish historic mill housing
T IMEL INE
The timeline to the right and on the          2016        Amend UDC to allow mixed uses in River Mill District
following page provides an estimate for
                                              2016        Canton Elementary School area redevelopment
which projects can be expected to be
implemented in each year.
                                              2016        Prohibit offices on key retail streets

                                              2016        Expand parking enforcement & increase fines

                                              ongoing     Event hosting & promotion

                                              2017        Hill Street, Hill Street Circle, & Academy Street
                                                          sidewalk & streetscape improvements

                                              2017        Historic markers

                                              2017        Shopping center improvements

                                              2017        Downtown branding
Photo: Implementation will require
both public and private investment and
                                              2017        Establish steep slope development guidelines
cooperation.

                                              2017        Jones Building reuse

                                              2018        Bicycle Racks

                                              2018        Bicycle marketing campaign

                                                                                                   #CANTONFORWARD   61
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