Design connects! 7 to 15 March 2020 The long week of design www.mcbw.de
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Design connects! 7 to 15 March 2020 The long week of design www.mcbw.de
Mission Statement Mission Statement
MCBW is a platform for
outstanding design.
For sustained business.
Design For jointly shaping
connects! the future:
locally, regionally,
globally.
Facts and Figures Facts and Figures
MCBW 2019 212 events in 117 locations
70,000 visitors
“MCBW has grown into Germany’s
largest design week. The great variety of
partner and events promises stimulating 124 program partners
encounters.”
Dr. Silke Claus
Managing Director Advertizing columns, steles &
bayern design GmbH
info screens, posters
More than 300 speakers
All over Munich and the
surrounding areas
99,693,000 coverage –
Program partners
online, print & radio
Visibility in the
public space
7,000 program booklets
International
25,000 magazines
top speakers 28,000 event guides
PR coverage 6,000 DESIGNKINO flyers
Printed and
distributed media
MCBW in Public MCBW in Public MCBW 2019 in Munich
MCBW Program Areas MCBW Program Areas
The program area “CREATE BUSINESS! contacts as well as the transfer of
for Professionals” makes design visible expertise and vivid discussions –
as a stimulus for innovation, presenting between the corporate world and the
CREATE BUSINESS! groundbreaking ideas, sustainable design sector on the one hand, and
The MCBW dialog and trends and new products in conferences, among the manifold creative disciplines
symposiums and workshops, at on the other.
networking platform for receptions and many more events.
professionals MCBW enables the initiation of business
The MCBW Connector provides overview:
Each event gets assigned to one of the
two program areas.
DESIGN SCHAU! In the program area “DESIGN SCHAU! tions in Munich and Bavaria lead the
for Design Lovers”, design in all its facets audience into the very heart of German
The MCBW showcase for can be experienced, tried out and and international design culture:
the design-savvy public understood up close during 9 days. DESIGN SCHAU! showcases Munich as
Exhibitions, vernissages, events and an immensely vibrant center of design.
other initiatives in more than 150 loca-
MCBW Main Topic 2020 MCBW Main Topic 2020
Fridays for Future, Made by Vielfalt and many more initiatives make it clear:
it is time to take action. That doesn’t apply only to climate protection but also to The Future of Cities
education, integration, transport, housing, etc. Good design drives sustainability: Will the smart city unite nature
and technology? Can using
ecologically, economically and socially. In six topic areas, the MCBW presents what
The Future of instead of owning create new
design can and will contribute to that: Digitization (wiggle) rooms? How can
Is there an Artificial Intelligence mobility be designed
Quotient? What happens to vertically?
Sustain by Design
love in the digital age? Who
does actually design the new Mobility
Urbanization
social codes?
Housing
Nutrition
Artificial-Intelligence
Driving Bans
Connectivity
Urban Planning
MCBW Topic Areas Social Cohesion
Ethical Framework
Internet of Things
Rural Exodus
MuseumsQuartier
Accountability of Platforms
Augmented Reality
The Future of Innovation Virtual Reality
Globalization, knowledge,
security ... how can we think
the big issues in a way that the The Future of Work
The Future of new will sustain and take effect How much space does work
Communication tomorrow? What does require? Can New Work be
If everyone joins the design-driven innovation designed? What does identity
conversation ... who is still provide? How long is a start-up The Future of Fashion mean in the workplace?
listening? Am I really meant a start-up? Can I earn karma points with
my jeans? Is a clean conscience New Work
by personalization? Do I lose Innovation & Change
sight of the world if everything Knowledge Culture stylish? How much of
Management
is being filtered according to
Globalization tomorrow’s out is in today’s Design Thinking
Health outfit?
my bubble? Agile Workflows
Security
Design-driven Innovation Ecology
Individualization Start-up Culture Sustainability
Interactivity
Zero Waste
Cultural Integration
Cradle-to-Cradle
Two-tier Internet
New Lifestyle
Become a Program Partner Become a Program Partner
Good reasons
to become a
program partner
Be part. 1. 2.
Become a partner!
MCBW visitors are Expand your own network
_ design-savvy adding
_ brand-conscious _ a both regional and inter
Partner Program _ sophisticated
_ quality-aware
national design community
_ Industry professionals and
2020
the public
_ very motivated to purchase
_ New target groups,
design products
customers, co-workers
3. 4.
Be visible at Germany’s Co-shaping the design
The MCBW is a curated platform for commit- largest design event community of Munich
_ MCBW homepage helps to
ted partners. The MCBW program partners
www.mcbw.de _ position your own enterprise
shape the design week with their own events,
_ Print advertising on large _ provide crucial stimuli
exhibitions, Workshops, performances and and small spaces throughout _ find interaction and
more – along the main topic “Sustain by Munich reflection
Design” in six topic areas, or with their own, _ Social media and search
engine marketing
freely selected future issues ...
_ Press work
_ Location branding
_ VIP mailings
Program booklets to
4,000 selected addresses
Become a Program Partner Become a Program Partner
Get on
board! Pick the design
discipline that fits best ...
Design / Innovation Consulting,
Interior Design and Architecture /
Urban Planning, Design
Management, Digital Innovation,
Film / Stage, Communication
Design / Branding, Fashion Design /
Accessoires, Product Design / The variety of
Industrial Design, Social Design, event formats
Service Design, Universal Design,
We welcome ... Eco Design ... and more is unlimited ...
Enterprises, retailers, colleges, Campaign, Studio Tour, Exhibition,
museums, associations, publishers, Conference, Lab, Panel Discussion,
theaters, designers, agencies, trade Guided Tour, Events for Kids,
fairs, design hotels, institutions from Vernissage / Finissage, Talk,
the creative industry, consultants ... For each partner the Workshop, Architectural Tour,
and more right choice … Award Ceremony, Recruiting /
Match-making, Training /
_ Program partner
Coaching ... and more
_ DESIGN SCHAU!
_ CREATE BUSINESS!
_ DESIGN SCHAU! All year
_ Location partner
_ Media partner
_ Network partner
Become a Program Partner Become a Program Partner
Apply now: Visitor testimonials
www.mcbw.de “Exhilarating talks,
great program.“
“Inspiring – innovative.“
“Excellent networking
opportunity for the industry.”
“Awesome exhibitions –
enthusiastic speakers.”
Partner testimonials
“A fresh event series offering many
exciting and inspiring stimuli as well as
a highly interested, inquisitive
audience.”
_ Application period: until 20 October 2019
“MCBW shows what can be achieved
_ Final data entry on our website regarding your
if a city doesn’t see design & business
event: until 3 November 2019
as an opposing pair but creates a
_ Launch of the program on our website: synthesis instead.”
11 December 2019
“Good opportunity to address a design-savvy
_ Dispatch of advertising material and program target group, catch new impulses and to see eyey
booklets: mid February 2020 to eye with designers and decision-makers.”
Become a Program Partner Partnerprogramm
Do you have
questions …
… regarding the concept of your own event?
… regarding the application process?
… regarding MCBW as a whole?
Your
contact person
Lisa Braun
Phone +49 89 520356-62
E-Mail braun@bayern-design.de
Design
connects!MCBW is organized by bayern design GmbH, whose task is to sustainably increase the design strategies of regional enterprises, showcasing thereby the importance of the Bavarian creative industry to position the Free State as an internationally renowned hotspot for innovation and design. A successful networking between regional and international partners is vital to the process. The programs of bayern design GmbH are sponsored by the Bavarian State Ministry for Economic Affairs, Regional Development and Energy as well as by the City of Munich. iF International Forum Design GmbH is MCBW founding partner, Steelcase and Ströer provide substantial support as current MCBW partners. The International Crafts Fair is MCBW exhibition partner, the new regional partner is the Lower- Bavarian region of Landshut. Another MCBW partner to be mentioned is the BMW Group. Design provides an image to the future. For further information and support for your event, please contact: MCBW Coordation Office bayern design GmbH Schleissheimer Strasse 4 80333 Munich, Germany Phone +49 89 520356-61 Fax +49 89 520335-96 contact@mcbw.de www.mcbw.de
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