FINTECH IN THE BALTICS - FinTech Discussion July 2021 - Aalto Capital

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FINTECH IN THE BALTICS - FinTech Discussion July 2021 - Aalto Capital
FINTECH IN THE BALTICS

                         FinTech Discussion
                                  July 2021
FINTECH IN THE BALTICS - FinTech Discussion July 2021 - Aalto Capital
INTRODUCTION

GLOBAL INVESTMENT IN FINTECH
       Global investment in financial              FinTech companies exploited the
technology       companies       (FinTech)   chaos to offer more efficient, innovative
rebounded in H2 2020 after a slow start to   and instant financial services compared to
the year caused by the Covid-19 pandemic.    traditional banks.
Since then, FinTech has gathered
increasing momentum. Q2 2021 was the
largest funding quarter on record ($30.8
billion of global investment), beating Q1
2021’s previous record by 30% (CB
Insights) driven by investments from
Venture Capital Funds (VC’s) and Private                                                                         Figure 1: Telegraph operations room.
Equity Firms (PE).                                                                                               Source: Western Union
The History of FinTech                                       Total Global Investments and Deal Count in FinTech Industry
      FinTech found its roots in the mid-     120                                                                     108.3                                    1200
19th century when the transfer of money
by telegrams and morse code was               100                                                                                                              1000
invented. Western Union can be                 80                                                                                                              800
considered one of the pioneers of FinTech;
in the 1870s they established a telegraph      60                                                                                                       50.6   600
network which allowed people to perform                                              40.3          41.6
                                               40                             33.5          30.5                                                               400
electronic money transfers between New                                                                    24.8
                                                                       21.8                                                   19.9 19.7          21.3
York, Chicago, and Boston.                                15.4 12.1                                              15                       13.7
                                               20   9.9                                                                                                        200
       More recently, we saw the
democratisation of the financial services       0                                                                                                              0
industry following the Global Financial              Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Crisis (GFC) of 2008. Retail consumers and                  2017                       2018                       2019                      2020
businesses that were impacted by the
crash of the global financial system lost                                     Deal Value (in billions USD)                     Deal count
faith in traditional banks and turned to
alternative financial service providers.      Figure 2: Global investment activity in FinTech industry. Source: KPMG. Pulse of FinTech H’2 2020.

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FINTECH IN THE BALTICS - FinTech Discussion July 2021 - Aalto Capital
FINTECH SEGMENTS

THE MAIN FINTECH SEGMENTS
Payments                                        Lending                                         Asset Management
The Payments segment includes firms that        The Lending segment includes companies          Asset Management encompasses trading
provide alternative payment methods,            that provide lending/credit services,           organisations, Robo-advice and personal
including blockchain and cryptocurrency-        including crowdfunding and factoring.           wealth management.
related transactions.                                  Accessing    financing   for   new             Currently, with today’s low market
      The segment is mostly driven by the       businesses, particularly in emerging            interest rates, consumers are looking for
simplicity of providing payment solutions       markets, is a major challenge that FinTech      alternative ways to make the most of their
compared to other segments which                financing platforms are helping to solve;       money. As a result, FinTech platforms
require more complex technological              drastically improving the time and ease         providing access to alternative investment
solutions. Currently, focus has shifted         with which financing can be sourced. The        solutions have been gaining popularity.
towards expanding product capabilities          FinTech space has become the main arena         The segment is shifting to providing
and offering more complex solutions to          where lending companies are competing.          opportunities for consumers to invest in
support B2B end-to-end transactions.            Increased competition has, in turn, driven      real asset classes, such as real estate,
                                                efficiency within the industry and made it      energy and infrastructure.
                                                more attractive to businesses seeking
                                                finance.                                        Other FinTech Segments

        Total Global Investments in FinTech by Segments (bn. USD)                               These include InsurTech, which provides
          2                                                                                     ultra-specialised services to customers
           2.8                                                                                  including social insurance and P2P
 2020    0.3
                     14.5                                                                       insurance. PropTech companies provide
                         19.7
         0.5                                                                                    innovative crowdfunding solutions for
             4.7                                                                                property ownership, data-driven financing
 2019    0.4
                     14.3                                                                       and screening solutions. In addition,
                                                                                 105.9
         0.4                                                                                    FinTechs operating in Open Banking and
             6.9
 2018    0.7                                                                                    Financial software areas have gained much
                                 28.2                                                           interest recently (especially in Europe,
                                            52.4
         0.1                                                                                    since the PSD2 directive was issued in
             5.2
 2017    0.2                                                                                    2018) but do not hold a large market share
                   11.2                                                                         yet. Most of these provide technological
                          17.7
                                                                                                solutions such as API tools that allow third
        0             20            40           60           80          100            120
                                                                                                parties to access consumers’ financial data
  Cybersecurity Blockchain/Cryptocurrency WealthTech RegTech InsurTech Payments
                                                                                                in order to provide more efficient financial
Figure 3: Global Investments in FinTech companies by segments. Source: KPMG. Pulse of FinTech
                                                                                                services     than     traditional   financial
H’2 2020.
                                                                                                institutions can offer.
                                                                     2
FINTECH IN THE BALTICS - FinTech Discussion July 2021 - Aalto Capital
FINTECH IN THE BALTICS

GLOBAL FINTECH-RELEVANT RATINGS
    The Baltic states of Estonia, Latvia and         government         support     mechanisms               report Europe’s Hidden Entrepreneurs,
Lithuania have become a hub of FinTech               including        favourable      regulatory             Estonia is Europe’s number one hotspot
activity, giving rise to, among others, stars        frameworks, as well as a strong talent pool             for technology entrepreneurs, with Latvia
like Wise (formerly TransferWise),                   of highly skilled IT and finance specialists,           third and Lithuania seventh. Global
TransferGo and Monese. The key factors               and the early adoption of digital                       FinTech-related ratings rank the Baltic
behind this success include a culture for            technology into business infrastructures.               countries among the top countries to start
startups and innovation fostered by                  According to the World Economic Forum’s                 a business in.
                                                                                                             Another key reason why the Baltic region is
 Global ratings                  Lithuania                   Latvia                       Estonia            able to produce great FinTech companies is
                                2.71 million              1.88 million                  1.33 million         the small local market. FinTech companies
 Population                                                                                                  in the Baltics are able to test their early-
                           (68.2% urbanisation)      (68.4% urbanisation)          (69.3% urbanisation)
                                                                                                             stage technologies and receive feedback to
 Global urbanisation                                  56.2% of population                                    rapidly improve their products or services.
                                3.82 million                                            1.79 million         Therefore, the time from the idea to the
                                                         2.65 million
 Mobile connections             (141.2% of                                              (135.3% of           market is significantly shorter than in
                                                     (141% of population)
                                population)                                             population)          larger markets.
 Mobile connections
                                                     109.4% of population
 (globally)                                                                                                  As demonstrated in Table 1, in the Baltic
                               2.22 million               1.67 million                 1.21 million          countries there are more devices
 Internet users                                                                                              connected to the internet than there are
                            (82% of population)      (88.9% of population)          (91% of population)
                                                                                                             people. By comparison, global smartphone
 Internet users
                                               4.66 billion (59.5 % of population)                           penetration is estimated to have reached
 (globally)
 WiFi speed rank                      1                          -                             3
                                                                                                             78% in 2020, according to data published
                                      4                         49                            10             by Statista. People in the Baltics use
                            Vilnius – 6th among      Riga – 34th among the          Tallinn – 14th among
                                                                                                             smartphones extensively and are more
 Global FinTech index                                                                                        likely to use online FinTech services and
                             the best cities for     best cities for FinTech       best cities for FinTech
                            FinTech in Europe              in Europe                      in Europe          apps.
 Rank of doing
                                    11                         19                            18
 business
 Ease of starting the
                                    34                         26                            14
 business
 Ease of paying taxes               18                         16                            12
Table 1: Statistics and Global rankings of Baltic states (2020). Sources: Datareportal; Findexable;
World Bank
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FINTECH IN THE BALTICS - FinTech Discussion July 2021 - Aalto Capital
FINTECH IN THE BALTICS

FINTECH IN THE BALTICS BY NUMBERS
    There were more than 530 FinTech                                           Number of FinTech companies by country
companies in the Baltics in 2020. Lithuania is a                                                                                   230
                                                     250                                                                                        215
leader in this field, with more than 43% of Baltic                                               210
FinTech companies headquartered there. In the        200          170
context of the EMEA area, Baltic FinTech                                                                         141
companies comprise circa 7% of overall FinTech       150
companies in the region (Statista). This share of                               84                                                       91
                                                     100                 66                              75
the market is high given the Baltic market has a
population of 5.9 million in 2020, approximately      50
0.02% of the population of the EMEA region.
                                                       0
    The most popular FinTech segments in the                            2018                            2019                             2020
Baltic states are Payments and Lending (in line                                           Lithuania     Latvia     Estonia
with the global trends) accounting for 40% of
registered FinTech companies, mainly driven by a     Figure 4: Number of FinTech companies by Baltic countries. Sources: Invest Lithuania;
transition from traditional banking services.        Swedbank Latvia; Startup Estonia, Finance Estonia.
According to the Global Consumer Banking Study
by EY, approximately 40% of consumers have                          Baltic FinTechs by segment (number of companies, 2020)
decreased their dependence on traditional
                                                                                                                                                      94
banking services because of efficiency benefits      100
provided by FinTech companies. The Payments                  69
                                                     80                                                                                    64
segment is mostly driven by transaction speed,
lower fees and the flexibility to make               60                          46                           43
transactions at any time to any location. The        40                 27                            30 25                        27           26
                                                                  21                       24                            21
Lending segment’s growth is driven by the
                                                     20                               9                                       10
number of new companies (mostly SMEs) which
seek financing and working capital but cannot         0
meet the requirements of traditional banks                   Payments            Financial             Lending         Digital Banking
                                                                                                                                 Other
(World Bank). As interest rates have been                                        software                                    (Blockchain &
floating around zero for several years, P2P and                                                                                 Crypto,
                                                                                       Lithuania Latvia Estonia              cybersecurity,
other lending platforms have gained pace by
providing opportunities for individual lenders to                                                                            investments)
earn attractive returns.                             Figure 5: Number of Baltic FinTechs by segment. Sources: Invest Lithuania; Swedbank.lv;
                                                     Startup Estonia, Finance Estonia.

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FINTECH IN THE BALTICS - FinTech Discussion July 2021 - Aalto Capital
FINTECH IN THE BALTICS

RECENT FINTECH DEALS
    There has been an increase in                       companies are still relatively early stage,             expanded and received international
investment and M&A activity in the Baltic               most investment comes from local VCs                    recognition and financing. The latest deals
FinTech market as investors are drawn to                and angel investors investing below €1m.                are presented in Table 2 below.
the growth potential of Baltic FinTech                  Nevertheless, the Baltic region has
companies. As the majority of these                     generated several start-ups that have
 Company          Country     Bidder/Investors/           Deal type                Deal value/Funds   Date         Comment
 name                         Financial advisor                                    raised
 4Finance         Latvia      Aalto Capital (Advisor)     EURO bonds               €150 million       2021/07      Refinancing of the bonds was made by
                                                          refinancing                                              making use of the amend & extent
                                                                                                                   mechanism.
 Wise             Estonia     D1 Capital Partners,        Sale of secondary        $319 million       2020/07      To existing and new investors at a $5bn
 (Formerly                    Lone Pine Capital           shares                                                   valuation; a 43% increase in value since
 TransferWise)                                                                                                     May 2019.

 SME Finance      Lithuania European Investment           Investment (Debt         €80 million        2020/11      First wave of funds received H1 2021. 70%
                            Bank                          financing)                                               of proceeds will be allocated to SMEs, the
                                                                                                                   remaining 30% will be issued to midcaps.
 BitFury          Latvia/     Korelya Capital             Financing round          $80 million        2018/10      Second round of financing for this
                  Ukraine     European, Asian Naver       (Equity financing)                                       cryptocurrency mining start-up. To invest
                              Group, Macquarie                                                                     in new hardware and software for
                              Capital, Dentsu                                                                      governmental structures.
 Fortumo          Estonia     Boku Inc.                   Acquisition              $41 million        2020/07      Acquired by Boku, a mobile payment and
 Holdings, Inc                                                                                                     identity solutions provider, merging two
                                                                                                                   major Direct Carrier Billing platforms.
 Mogo Finance     Latvia      Signet Bank AS and          Bond issuance            €30 million        2021/03      Completed the largest ever bond issuance
 Group                        Aalto Capital (Advisor)     (Debt financing)                                         by a private company on the Nasdaq Riga
                                                                                                                   Stock Exchange. 71.4% of issuance
                                                                                                                   allocated among existing bondholders.
 TransferGo       Lithuania Hard Yaka, Vostok             Financing rounds         $17.5 million      2018/12;     To develop operations in 11 new countries
                            Emerging Finance, Revo        (Equity financing)       (2018);            2020/06      (Southeast Asia and Africa).
                            Capital, Practica Capital                              $10 million (2020)
 Creamfinance     Latvia      Capitec Bank                Series B financing €21 million            2017/03       Chosen by South African bank Capitec as a
                                                          round (Equity                                           strategic partner for its “Smart Data”
                                                          financing)                                              customer credit scoring solution.
Table 2: Biggest recent Baltic FinTech deals. Sources: TechCrunch; FinTech Baltic; Bank of Lithuania; Invest in Estonia; Business Wire; CrunchBase.
                                                                               5
FINTECH IN THE BALTICS

THE LARGEST FINTECH PLAYERS IN THE BALTICS
    The Payments and Lending FinTech                FinTech business that was established in              revenue CAGR from 2016. Furthermore,
segments are the most mature segments               Estonia in 2011 and is currently valued at            Lithuanian FinTech Paysera, which serves
in the Baltics; the largest FinTech players in      over $8bn. Latvia and Lithuania have not              Baltic e-commerce companies, has
the region operate in these segments.               yet produced any FinTech unicorns but                 recently announced its expansion into
Some of the biggest companies are                   have the potential to achieve this in the             Spain which is due to significantly boost its
presented in Table 3. The region currently          future. For example, Mogo Finance, a                  revenue and operations.
has one unicorn: Wise (formerly,                    Latvian lending FinTech in 2020, reported
TransferWise). Wise is a money transfer             revenues of more than €100m, a 36%

 Company name        Country      Segment      Operations                KPI              Size/             Comment
                     of origin                                                            value
 Mogo Finance        Latvia       Lending      Issue secured car loans   Loans issued     €650 million      Over 200,000 customers globally and over
 Group                                         and unsecured             (since                             1,400 employees. Acquired 3 consumer
                                               consumer loans in 14      inception to                       lending companies in 2020 in Albania, North
                                               markets worldwide.        2020).                             Macedonia, and Moldova.
 Wise                Estonia      Payments     Worldwide money           Revenues         £9 billion        Revenues grew 70% 2019-2020. Wise
 (TransferWise)                                transfer and              (FY2020).                          continues to launch new products
                                               remittance services.                                         worldwide and in 2020 attracted 107,000
                                                                                                            new business customers. The company
                                                                                                            completed a direct listing in July 2021.
 TransferGo          Lithuania    Payments     Worldwide money           Value of         €677 million      Customer base recently hit 2 million. Raised
                                               transfers, currency       payments                           more than €27m to date, most recently to
                                               exchange.                 processed                          fund expansion into 11 new markets in
                                                                         (2017).                            Southeast Asia and Africa.
 Paysera             Lithuania    Payments     E-commerce payments       Value of         €580 million      Serves the majority of Baltic e-commerce
                                               and money settlement      payments                           sites (more than 12,000). In 2020, Paysera
                                               services.                 processed                          helped many Baltic businesses to enter e-
                                                                         (2020).                            commerce, fueling rapid growth in transfer
                                                                                                            value and revenues.

Table 3: Largest Baltic FinTech players. Sources: Mogo Finance Group; TechCrunch; Paysera; Baltic News.

                                                                          6
FINTECH IN LITHUANIA

LITHUANIA
    The majority of FinTech newcomers in                            Number of transactions and transaction value executed by Electronic
Lithuania are in the Payments and Lending                               Money Institutions (EMIs) and Payment Institutions (PIs)
segments. However, financial software products                                                                                   81.4
and services are on the rise. In 2020, 16 of 39 new    140                                                                                        81
FinTech companies registered in Lithuania were         120                                                                                        71
primarily    focused    on     financial   software    100                                                                         115.8          61
innovations, such as application programming                                                                                                      51
interfaces (APIs) which increase the convenience       80
                                                                                                                    30                            41
and efficiency of using financial services. Other      60
                                                                                                                                                  31
innovations included automatic credit scoring          40
                                                                                                   8.5             44.7                           21
solutions which provide access to financial services                               3.3 6.6
                                                       20          1                                                                              11
to underbanked consumers.                                                2.8
                                                                                                   13.4
                                                        0                                                                                         1
    The Lithuanian FinTech landscape is becoming                  2016            2017            2018             2019            2020
more and more international, as the number of
companies with headquarters outside of Lithuania                          Value of transactions executed by EMIs and Pis, billion EUR
increases.    Approximately     63%     are  still                        Number of transactions executed by EMIs and Pis, millions
headquartered in Lithuania, with 48% funded            Figure 7: Transactions and transaction value by EMIs and PIs. Source: Bank of Lithuania.
locally and 15% funded with foreign capital.
 Registered FinTechs in Lithuania by HQ location                            2020 actual revenue growth vs 2021 revenue growth
                                                                       expectations of Lihuanian FinTechs (% of companies responded)
                  13%                                   40%
                                                                        35%
                                                        35%
                                                                 30%
                                                        30%                       26% 26%
                                                                                                         24%
         24%                                            25%
                                                        20%                                       17%
                                         63%                                                                       14%             13%
                                                        15%                                                               12%
                                                        10%
           Lithuania                                                                                                                       4%
                                                         5%
           Outside of EU (UK, USA, IL, HK, etc.)
                                                         0%
           Other EU countries
                                                                   300%         Nil/decline
 Figure 6: Distribution of HQ of FinTech companies                         2020 Revenue growth       2021 Revenue growth expectations
 registered in Lithuania. Source: Invest Lithuania,    Figure 8: Revenue growth and growth expectations for 2021. Source: Invest Lithuania
 2021.                                                              7
FINTECH IN LITHUANIA

LITHUANIA (CONT.)
    Lithuania’s growing number of                   another funding round in the next few               (Invest Lithuania). Initial Coin Offerings
FinTechs are creating an increase in                years, and 12% said they aimed to raise             (ICOs) and Series C funding rounds or
demand for funding in the near future.              over €5m. The most common funding type              above are rare in the Lithuanian FinTech
42% of surveyed FinTech representatives             in Lithuania is revenue funding, while Seed         landscape.
in Lithuania said they were planning                funding is the second most popular option

Lithuanian FinTechs to Watch:

                                                                    Latest deal/investment/
 Company                            Core business                                                                      Comment
                                                                            portfolio

                        Rent-to-own operator (customer lives                                       First independent rent-to-own operator in Europe.
                                                                  €10 million property portfolio
                        in a rented preferred dwelling until                                       The portfolio is valued at €10m with expectations
                                                                  (2021).
                        the down payment is collected).                                            to grow it to €25m in the next few years.

                                                                  €1.5 million raised from         In 2021, the company plans to enter 15 new
                        API tool for direct payments.             European business angels         markets, and to serve 80% of electronic payments
                                                                  (2020).                          users in the EEA by 2022.

                                                                                                   The company was founded in 2020 and provides
                        P2P lending platform which provides       €5 million loan portfolio        loans to farmers. Developed a multi-million EUR
 Heavy Finance
                        heavy machinery-backed loans.             (2020).                          loan portfolio and expanded into Bulgaria in the
                                                                                                   first year of operations.

Table 4: Lithuanian FinTechs to watch. Source: NUMAI; EU-startups; Bank of Lithuania

                                                                         8
FINTECH IN LATVIA

LATVIA
    The number of Latvian FinTech              transfer services provided by FinTechs         companies operating in the FinTech
companies has been growing steadily in         both to individuals and businesses.            industry are small-scale; approximately
recent years. FinTech has now become the           The Blockchain and Cryptocurrency          71% of registered FinTechs have teams of
most popular start-up industry in the          area has slowed down recently and              10 or less employees (see Figure 10).
country.                                       refocused its scope since the ICO boom.        However, a survey by Swedbank showed
     The largest FinTech segments in Latvia    This segment is mostly represented in          that most Latvian FinTech companies
are the Payments and Lending segments,         Latvia by the leading player, BitFury, which   (88%) are seeking to expand their teams in
in which approximately 50% of active           is among the biggest crypto startups in the    the next year.
Latvian FinTechs are involved. The Lending     world.                                             Approximately 85% of surveyed
segment has long been dominant in the              The Latvian FinTech scene is               Latvian FinTech executives expect to see
Latvian FinTech scene, whereas Payments        dominated by companies involved in B2B         fast revenue growth in 2021. Almost a
is a steadily growing segment in Latvia and    or mixed B2B/B2C while the B2C business        third of them believe that their companies
the wider Baltic region as a consequence       model holds a minority share in the            could increase revenues 1 to 3 times over
of more efficient and cheaper money            Latvian FinTech market. Most of the            the next year.

     Latvian FinTechs by business model         Revenue growth expectations by Latvian         Latvian FinTech companies by team size
                                                             companies
                                                                            3%
                 9%                                                                                             9%
                                                             12%
           12%               29%
                                                        9%
                                                                          32%                         20%
                                                      12%
          21%
                                                                                                                             71%
                        29%
                                                                32%

   B2B & B2C      Pure B2B         B2B2C        0                       1-100% growth                     50
   P2P            Pure B2C                      100-300% growth         300-700% growth
                                                >700% growth            Na

Figure 9: Revenue growth expectations by       Figure 10: Latvian FinTech companies by         Figure 11: Latvian FinTech companies by
Latvian FinTech executives. Source: Swedbank   business model. Source: Swedbank Latvia         team size. Source: Swedbank Latvia
Latvia
                                                                   9
FINTECH IN LATVIA

LATVIA (CONT.)
    According to the FinTech report published by                                    Biggest Latvian FinTech growth opportunities
Swedbank Latvia, Latvian FinTech companies believe
the biggest opportunities for success are in the Open
Banking and Wealth Management areas; 50% of                                                                20%
respondents selected these 2 segments.                                                                                     38%
                                                                                                      6%
    However, in order to scale operations and achieve
high revenue growth, there are obstacles that Latvian                                                 6%
FinTechs need to overcome. In particular, attracting                                                     9%
qualified and suitable talent, building partnerships                                                          9%     12%
with established players, and complying with
international regulations.                                           Open Banking                Wealth Management       Instant Payments         Insurance
                                                                     Digital Currencies          Personal Finance        Other
                                                                    Figure 12: Survey of Latvian FinTech executives: What are the biggest expansion
Latvian FinTechs to Watch:                                          opportunities?. Source: Swedbank Latvia

                                                                     Latest deal/investment/
 Company                             Core business                                                                         Comment
                                                                             portfolio

                                                                                                      Recently expanded its operations to Vietnam and
                                                                   € 92.5 million loan portfolio      issued more than 3 million EUR worth of loans in
                         Consumer lending.
                                                                   in 2019.                           the last year. Plans to enter the Philippines market
                                                                                                      with new products under the VAMO brand in 2021.

                                                                                                      Offers customers an all-in-one banking data API for
                                                                   € 2.1 million financing round
                         Banking data API.                                                            banking, lending and financing apps in over 31
                                                                   (2021).
                                                                                                      markets.

                                                                                                      Offers loan-related services to the unbanked. It
                                                                   € 1 million financing round
 Jeff                    Data-driven loan brokerage platform.                                         plans to offer a free credit scoring service and
                                                                   (2020).
                                                                                                      expand to Southeast Asia in the next few years.

Table 5: Latvian FinTechs to watch. Source: FinTech news; Finextra; EU-startups
                                                                          10
FINTECH IN ESTONIA

ESTONIA                                                            Average net Income of Estonian FinTechs by segment (millions, EUR)
    Estonia has attracted FinTech startups            1.6        1.4
from around the world due to its                      1.4
pioneering E-residency program. It allows
                                                      1.2
anyone from around the world to apply for
e-residency in order to access Estonia's                1
transparent     and      digital   business           0.8
environment. Applicants can establish a               0.6
company online and sign all the necessary             0.4                   0.25
documents digitally in approximately 15                                                0.17
                                                      0.2                                          0.08       0.08                                 0.1
minutes. Once the business chooses to                                                                                     0.02
establish or relocate their operations to               0
Estonia, they are eligible to apply for              -0.2                                                                            -0.05
Startup Status. This allows the company to                   Lending      Financial Digital  Payments Insurance     Digital WealthTech Others
hire talent from all over the world and                                   software  asset                           capital
receive residency permits for all                                                 exchange                          raising
                                                     Figure 13: Net Income of Estonian FinTech companies by operations segments. Source: Finance
employees with ease.                                 Estonia (2021)
Estonian FinTechs to Watch:
                                                                       Latest deal/investment/
 Company                             Core business                                                                     Comment
                                                                               portfolio
                                                                                                   The company facilitates payments and provides
                                                                                                   flexible financing solutions for merchant’s
                         Payment solutions to merchant’s                                           customers in the e-commerce market. Their
                                                                   € 19M Net loan portfolio
                         customer (buy now, pay later, instant                                     revenues have grown 3.75x (to €7 million) during
                                                                   (2020).
                         payments).                                                                the year 2020. Currently they operate in Estonia
                                                                                                   and Lithuania and plan to launch a branch in Latvia
                                                                                                   in Q3 2021.
                                                                                                   The company provides loans for car purchases to
                                                                   € 2.2 million financing round   underbanked customers in Africa. It is expected
                         Secured car loans.
                                                                   (2020).                         that the company will have a 100,000-car portfolio
                                                                                                   by 2024.

                                                                   € 1.7 million financing round   The company offers credit solutions and financial
                         Consumer lending.
                                                                   (2020).                         advice to underbanked clients in Latin America.

Table 6: Estonian FinTechs to watch. Sources: tech.eu; Techcrunch; Finance Estonia
                                                                           11
FINTECH IN ESTONIA

ESTONIA (CONT.)
    The FinTech industry in Estonia is            market is relatively small, an increasing       executives    feel    some     degree       of
dominated by firms operating in the               number of Estonian FinTech companies are        uncertainty.
Lending segment (the unicorn, Wise, is            focused on serving international markets. A
currently headquartered in London; thus, it       survey by Finance Estonia (2021) showed
is excluded from the Estonian statistics).        that more than 60% of FinTech Distribution of total FinTech income by FinTech
TalTech and Finance Estonia report that           representatives           are       operating           segments in Estonia (2019)
approximately 43% of total Estonian               internationally.       Currently,     Estonian
FinTech sector      income in 2019 was            FinTechs mostly serve European countries,
generated by Estonian Lending FinTechs.           but many businesses plan to expand into                      17%
Furthermore, in Estonia, around 84% of            North America, North Africa, Middle East
assets in the FinTech sector are held in the      and East/Southeast Asia in the coming
Digital Banking and Lending segments.             years.                                                                           43%
According to TalTech’s 2021 report, the                                                                12%
                                                      FinTech representatives in Estonia
Lending segment outperformed other                agree that the most common revenue
FinTech segments in 2019 in terms of              source is the commission fee paid for their
average net income per company, which             services. The biggest challenges that                   12%
was around 4x higher than the second best-        Estonian FinTechs face are and will be
performing segment (Financial Software).          sourcing IT specialists and ensuring                               16%
    The Estonian FinTech sector is still in its   compliance with a rapidly changing
early stage of development. Around 70% of         regulatory landscape (Finance Estonia
Estonian FinTech companies are relatively         survey, 2021). In 2019, Estonian authorities Lending                       Payments
small and, according to research from             toughened regulations related to virtual Digital Banking                   Digital asset exchange
TalTech and Finance Estonia, only 30% of          assets, mostly targeting cryptocurrencies.
Estonian FinTechs reported a positive net         The new regulation resulted in increased Figure 14: Distribution of total FinTech income by
income in 2019, demonstrating that most           fees for virtual currency activity licenses. FinTech segments in Estonia. Source: TalTech and
Estonian FinTech companies are still in the       Also, it issued requirements that the board Finance                Estonia                (2021)
development phase. However, the                   of the company has to be located in (https://taltech.ee/en/news/FinTech-report-estonia-
Estonian FinTech sector has grown                 Estonia. Finally, if the international FinTech 2021)
substantially in recent years. TalTech’s          firm would like to operate in Estonia, it
Finance Estonia 2021 report noted the total       would have to open a branch with an
net profit generated by Estonian FinTechs         address in Estonia (FinTech Baltic).
in 2019 had grown almost 800% from 2017           However, as the new government has
(€64m in 2019 and only €8.3m in 2017).            recently come in, the regulations may
    Due to the fact that the Estonian             change. As a consequence, the FinTech
                                                                        12
IMPACT OF COVID-19

THE IMPACT OF COVID-19 ON THE FINTECH INDUSTRY
    The FinTech segment has remained            further. In addition, the pandemic saw an                     either be due to FinTech companies taking
resilient to the impact of the Covid-19         increasing number of corporate customers                      a more conservative approach to loan
pandemic relative to other industries. The      drawn to FinTech companies over                               origination due to the economic risks
digital element of FinTech, as well as the      traditional banking institutions.                             presented by the pandemic, or due to
fact that it provides an alternative and            On the other hand, Covid-19 did                           consumers being forced to spend less and
direct route to financial services has proven   negatively impact the global FinTech                          save more. Bloomberg recently estimated
popular among consumers. The pandemic           industry in a number of ways. The number                      that consumers in the world’s largest
has helped to establish FinTech as a            of late customer payments increased, as                       economies amassed $2.9 trillion in extra
sustainable industry.                           well as the number of defaults on loans. The                  savings during Covid-related lockdowns.
    FinTech      companies    seized    the     pandemic also led to a reduction in the
opportunity and exploited the increase in       number of new loans issued. This could
consumer demand for digital services along
with advancements in digital innovation.                        Global FinTech Market by Various KPIs during COVID-19 (yearly change)
                                                                     Transaction volumes                                   11%
Despite the pandemic, the number of global
                                                                 Number of transactions                                       13%
FinTech companies has skyrocketed over                            Number of fundraisers                                  10%
the past few years – in the end of the year      Number of unique corporate customers                                             15%
2019 there were approximately 12,200                     Number of "proofs of concept"                                          14%
companies, while in 2020 it reached 20,925,                        New customers/users                                                        22%
and according to latest data available, the                       New borrowers/issuers                                  10%
                                                   Retention of existing customers/users                                                                 29%
number is still growing strong, as in                          Repeat borrowers/issuers                                  10%
February 2021 there were more than                          Investment by retail investor                     6%
26,000 FinTech companies worldwide                 Investments by institutional investors                3%                                   Positive impact
(Statista, 2021).                                                      Delayed payments           -1%
                                                             Number of new loans issued           -1%                                         Negative impact
    According to the survey made by CCAF,                               Number of claims                            9%
World Bank and World Economic Forum                                        Non-payments                             9%
(see survey) the most positive impact                       Default on outstanding loans                            9%
                                                               Arrears or late-repayment                                        14%
caused by Covid-19 is the retention of
                                                Contractual disputes with clients or users              2%
existing customers/users, followed by the                                   Time to value                                 11%
growing number of new customers
                                                                                     -5%     0%          5%        10%         15%      20%    25%     30%      35%
attracted to FinTech companies. These
factors have led to an increase in the          Figure 15: COVID-19 impact on FinTech market. Source: CCAF, World Bank and World Economic
number of transactions handled by FinTech       Forum         (2020)        (https://www.jbs.cam.ac.uk/faculty-research/centres/alternative-
companies, which is expected to grow            finance/publications/2020-global-covid-19-FinTech-market-rapid-assessment-study#_ednref1)

                                                                         13
CONCLUSION

CONCLUSION
    The global FinTech industry has shown      early July 2021 on the London Stock            Baltic states provide access to the
resilience during the Covid-19 pandemic,       Exchange (LSE). It became the first Baltic-    European market and have lower living
and global investments regained pace at        originated FinTech company listed on the       and operating costs than other EU nations.
the end of 2020 and into 2021. According       LSE and achieved a $11 billion (£8 billion)    This is why a number of UK FinTech
to KPMG analysis (2021), Payments and          valuation, beating the $6-$7 billion market    companies have chosen the Baltic region
Lending segments will maintain the             expectations from earlier months of 2021       as their home after Brexit. The Bank of
dominant position, especially in the           (Reuters, 2021). It is London’s biggest tech   Lithuania reports that there are already 20
emerging markets. In the upcoming years,       float to date with a current market            UK-funded entities with electronic money
these segments should experience high          capitalisation of £9 billion (20.07.21).       licenses operating in Lithuania, including
M&A activity, as it is visible from the past       The Baltic states are proving to be a      established market players such as Revolut
several years that the market is maturing.     global hub of FinTech innovation and           and Yapily.
KPMG (2021) reports that the number of         activity due to favourable conditions for          The outlook for the Baltic FinTech
mature players and deal values has been        hosting local and international FinTech        market is very positive. In a survey
growing steadily (in 2020, the global          companies. A supportive regulatory and         conducted by Invest Lithuania and
median FinTech M&A value was approx.           political environment in particular is         Swedbank Latvia, FinTech executives said
$60M, while in 2019 and 2018 it was $55m       attracting young and fast-growing FinTechs     that international expansion will be a top
and $37m respectively). Moreover, in the       to the region. This is evident from the        business priority. Secondly, Baltic FinTech
next few years we should observe an            growing investment activity into FinTechs      companies are likely to focus on the Open
increasing number of FinTech IPOs, as the      in the region, as well as the increasing       Banking area in the next few years due to
number of FinTech unicorns continues to        scale of operations of the Baltic FinTech      the shift towards e-commerce which is
grow (in Q1 2021 alone there were 20 new       landscape. It is expected that in the          driving a growing number of online
FinTech unicorns, while in 2020 that           upcoming years, the number of foreign-         transactions, monthly subscriptions and
number was 19). Estonian FinTech Wise          capital FinTech startups in the Baltics will   new digital marketplaces.
(formerly TransferWise) went public in         increase. This is due to the fact that the

                                                                   14
Aalto Capital
                                                                                              FinTech Discussion
                                                                                                       July 2021

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