HELLO BEAUTIFUL spa alessandro - Biokozmetika
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01/2019 ALESSANDRO INTERNATIONAL
alessandro
spa THE BEST
SOAK OFF SYSTEM
HELLO ACRYLIC POWDER
BEAUTIFUL LIQUID SYSTEM
SPRING COLOUR COLLECTION
EDITORIAL
Dear business partners,
alessandro nail addicts &
friends
With the new year still fresh, we are looking forward
to starting 2019 with you.
It being alessandro international’s 30th anniversary,
this spring feels like the perfect time to make our-
selves a little extra pretty in every way.
Even our peacock got a little extra attention. With
new feathers and a slightly different logo underneath,
we are confident both you and your customers will be
able to still recognize us from afar.
But this is just the decoration for a whole host of
new products that we have developed together with
professionals for professionals to meet our customers’
needs even better.
You can look forward to completely new systems in
the areas of colour and sculpting, as well as innovative
developments of current classics.
We are confident our hand care will pleasantly sur-
prise you and your customers with its completely new
look. We are starting our relaunch with our nail care
and then we follow with both hand and foot care.
‘Look and Feel’ the new alssandro yourself!
We have redeveloped nearly half of our future ales-
sandro spa products and have redesigned the formula
for almost all of our other products. You will be
treated to new scents and our formulations have been
enriched with high quality ingredients. We are excited
to take this opportunity to unite, innovation with tradi-
tion and experience under the peacock’s feathers.
This is just a glimpse into our ‘workshop’ so stay tuned
and celebrate with us three beautiful decades of
alessandro.
WINNER!
Dear customers, we would like to thank you for your HAPPY BIRTHDAY!
support and love for the brand! alessandro won two
awards at the BEAUTY FORUM awards this year! We
won the innovation prize and came 1st in the nail care/
nail design category. Thank you for your loyalty and
for taking part in the independent market analysis!
Your alessandro Team
2
CONTENTS
p. 4 – 7
Spring Colour Collection
Nail polish
Striplac
PROLAQ
Colour Gel
FX-One Colour & Gloss
p. 08 – 09
PROLAQ –
The best
Soak Off System
p. 10 – 11
Wedding Day
Idyllic looks
for the big day p. 14 – 15
ManiQURE –
p. 12 – 13 More revenue for your
institute
alessandro Acrylic
Powder Liquid System
p. 16 – 18
alessandro spa –
A fresh look at nail care
p. 19
30 years of alessandro
p. 20 – 21
pedix Feet
p. 22
Hand & Feet Nail Serum
Rex Kara
p. 23
Gift ideas that come from the heart
Polish illustrations from top to bottom:
Velvet Spring nail polish, Ref. no.: 27-375
Flower Crown nail polish, Ref. no.: 27-377
PROLAQ Polish Addicted, Ref. no.: 24-728
Lucky Light nail polish, Ref. no.: 27-374
Elephantastic nail polish, Ref. no.: 27-378
3
- Hello Spring
Challenge Spring itself with the new colours from the HELLO BEAUTI-
FUL Collection . Powdery pinks, glamorous glittery shades and seduc-
tive red tones –will be the perfect addition to your spring celebration.
Nail polish
As a small nourishing wonder, it moisturises
and cares for nails to make them look health-
ier, day after day!
Striplac
Farewell winter jumpers – the time has come
for pastel colors and soft fabrics. Striplac lasts
3x longer compared to traditional nail polish.
Despite its longevity, Striplac is so felxible
that you can change it to fit all your outfits.
PROLAQ
Semi-permanent brilliance (14 days and
more) lets your nails blossom in spring
colours.
Colour Gel
Relax through spring with perfect nails for up
to 6 weeks.
FX-One Colour&Gloss
Start spring stress free with our perfect 2 in 1
colour and gloss. Fast and easy perfection that
spreads springtime joy for up to 6 weeks.
4
Nail polish
Farewell winter – hello spring!
The new spring fashion is here and includes lots of floral patterns, romantic accessories and soft, fresh colours that
flatter any skin tone. alessandro has selected the most beautiful colours from trends in the world of fashion –
shades that go perfectly with fashion and will make your nails shine.
Velvet Spring Flower Crown Lucky Light Glitter Fashion Flamingo Glitter Elephantastic Shimmer
Spring on your nails! The Enough of grey – Be Lucky! With the Calling all fashionistas! Simply fantastic! Mauve
romantic, delicate grey- hello colour! You’ll be glittering silver polish, This glamorous, with a touch of grey and a
pink guarantees you’ll have making a real spring you’ll be shining along shimmering rusty pink will delicate golden shimmer
butterflies. fashion statement with with the first rays of give you the perfect look. is an absolute highlight for
Ref. no.: 27-375/5 ml this bold pink. sunshine. Ref. no.: 27-376/5 ml any outfit.
Ref. no.: 27-377/5 ml Ref. no.: 27-374/5 ml Ref-No.: 27-378/5 ml
This year we are offering a charming limited edition accessory to go
with spring. The scarf decorated with a delicate floral pattern can ei-
poster free
ther be worn around the neck, as a fashion statement, as a hair band or splay & get a
O FFER Buy a di
tied to the straps of your favourite bag – an absolute eye-catcher.
LIMITED EDITION
Scarf
FREE
Nail polish meets fashion:
Hello Beautiful
RZ-VKR1-19-Hello-Beautiful_Plakat_A1.indd 1 31.10.18 14:12
Scarf Velvet Spring nail polish 10 ml
Poster A1, D + NL,
Ref. no.: 20-896 Flower Crown nail polish 10 ml
Ref. no.: 11-518 Nail polish display
Free scarf look
EN + FR can be down- 5 x 5ml nail polish, 4 pcs.,
Ref. no.: 21-395 loaded Ref. no.: 50-890
from the media library
5
Striplac
Spring can come
The first warm breezes hint that spring is on its way. The days are longer and
nature awakens. We too will be longing for something new and are ready for
change. It’s time for new clothes and lovely colours on the nails.
displa y
OFFER Buy a ee
fr
& get a poster
Velvet Spring Flower Crown Who’s in? Spring Tales
A real eye-catcher for Flower Power! The Wow! You’ll be absolute- Shimmer
any delicate spring bold pink lets your ly on trend with the fash- Guarantees spring feelings!
outfit! The delicate nails blossom in the ionable red and a hint of You’ll instantly fall in love
grey-pink makes your most beautiful spring mauve. A must-have for with the subtle shimmer. Striplac display
nails an eye-catcher. colour. the season. Ref. no.: 78-641/5 ml
4 x 4 Striplac colours, 5ml
Ref. no.: 78-638/5 ml Ref. no.: 78-639/5 ml Ref. no.: 78-640/5 ml
Ref. no.: 50-891
Striplac event Pro tip
Our blogger ladies demanded Striplac in the wintry shades from the Iced The cleanser family is growing
Fire Collection when baking. And the nails? They passed the endurance 125 ml Nail Cleanser – perfect for selling to Stri-
test! plac customers. The mild cleanser removes sticky
residue after curing and provides a cost-effective
alternative to Striplac cleansing pads. Simply soak
a cotton wool pad with the nail cleanser and go!
NEW!
Nail Cleanser 125 ml
Ref. no.: 45-047
Contents: 125 ml
PP: € 6.03
RRP: € 11.95
6
Colourful Splendour
Picturesque floral prints and fresh, enchanting
colours bring spring to the nails.
Colour Gel
Velvet Spring Flower Crown Velvet Unicorn Meet me in Paris
This lovely A good mood, Shimmer (standard colour)
grey-pink sits right on the Let yourself You’ll be more than
on your nails nails! The bold be enchanted warmly welcomed
as delicately as pink will whet by this beau- in the city of love
spring. A stylish your appetite tiful shimmery with this lovely
companion day- for spring, flirt- dusky pink silver romantic taupe
to-day. ing and more. shade. violet.
Ref. no.: 23-738 Ref. no.: 23-739 Ref. no.: 23-740 Ref. no.: 23-933
PP: € 9.50 PP: € 9.50 PP: € 9.50 PP: € 9.50
PROLAQ
Pro tip
Glossy Finish, our customers’
favourite product
is now available in
XXL at a special price!
Velvet Spring Flower Crown Polish Addicted Shoutout Glossy Finish removes sticky
Welcome spring Farewell red ros- Do you love Shimmer residue in seconds, giving nails a
with this delicate es! This spring, dark shades of Go Girls! Make high gloss finish and lovely scent
grey-pink. it’s all about red? Then you sure all eyes
instantly. 2.5 Litre Glossy Finish –
Ref. no.: 24-726 pink. Your nails can’t miss out are on you with
PP: € 17.50 will be the per- on the seductive this muted pink cost-effective for all studios who
fect accessory Bordeaux with a with a subtle use it frequently.
with this shade. touch of violet. shimmer.
Ref. no.: 24-727 Ref. no.: 24-728 Ref. no.: 24-729
PP: € 17.50 PP: € 17.50 PP: € 17.50
FX-One Colour & Gloss
Velvet Spring Flower Crown Who’s next? Peace
Farewell dark The playful, bold The seductive rich (Standard colour)
colours! The pink will crown red is just the right Peace, love and har-
delicate grey- every spring look. colour if you can’t mony! A gentle mauve
pink on the nails Ref. no.: 02-846 decide between tone that brings you
is guaranteed PP: € 14.95 classic red and inner peace and
to stir spring dark red. harmony, whilst at the
feelings in you. Ref. no.: 02-847 same time shaking up
Ref. no.: 02-845 the world of fashion.
PP: € 14.95 Glossy Finish
PP: € 14.95 Ref. no.: 02-908
PP: € 14.95 Ref. no.: 45-419
Contents: 2,500 ml
Price: € 108.90
Colour Gel PROLAQ FX-One (-25% compared to 5 x 500 ml)
NailArt NailArt Colour & Gloss
Ref. no.: 23-739 Ref. no.: 24-728, NailArt
+ black & 24-166, 24-729 Ref. no.: 02-915,
white acrylic colours + white acrylic colour 02-847
+ white & silver
acrylic colours
7
PROLAQ – The best
Our new Shellac generation is very on trend according to the latest surveys.
More and more removable UV polishes are being used in professional stu-
dios. Be ready for this nail trend too. alessandro offers you this reliable Soak
Off System in a wide range of colours. Guaranteed adhesion and easy, quick
removal included. Finally, a solution that will keep customers looking for a
colour manicure that lasts up to 14+ days happy.
Benefits for your institute:
· attractive extra sales
· the best service times of just 30 minutes/customer on average
· Quick to train employees with easy application
· No prior knowledge of nail sculpting required
Base Coat Strong Top Coat
Ref.: 24-312 Ref.: 24-315
Compatible with
Simple and quick removal
with Soak Off Liquid
The perfect product for quick and gentle removal of UV/LED
Soak Off nail polish. The liquid, containing acetone, removes
a PROLAQ colour manicure in 5-8 minutes and nail sculpting Soak Off Liquid
with PROLAQ Soak Off Builder Gel in 15-20 minutes. Simply Contents: 125 ml
apply to the top layer of polish, wrap the finger in a pad Ref. no.: 45-417
soaked with liquid and allow it to work.
Contents: 500 ml
Ref. no.: 45-413
Soak Off Remover Wraps
Foil pads for the easy removal
Contents: 3 L
of soak-off nail systems.
Ref. no.: 45-414
Ref. no.: 45-411
8
INN
OV
AT
ION
Soak Off System
Our REMOVABLE modelling gel for nails is the new bodyguard for thin, weak nails. It’s suitable for strengthening and ex-
tending the nails with a sculpting form. The PROLAQ Soak Off Builder Gel can be used together with all soak-off systems
on the market. It strengthens the nails and prevents colour chipping at the tips. The all-in-one solution for anyone who
does not want sculpted gel nails but does want to extend the natural nails: easy to do, quick to remove without damag-
ing the nails.
The soak-off innovation protects
for nail extensions nails
conceals
visual
irregularities
strengthens
nails
Soak Off
Builder Gel, 8 ml
Benefits for your institute at a glance:
enriched with · unique nail strengthening
caffeine, keratin for soak-off polish
and biotin · longer UV polish
on weak, thin nails
· easy and quick application
· natural nail extension up to 4mm
· soak-off in JUST 15-20 minutes
Instructions for use:
1 2 Prepare nails as usual...
Step 1: Use our acid-free Bonding Booster and Prep & Prime universal oil remover to prepare
the nail plate before applying the product to the natural nail plate. Let the nail surface air-dry for
about 15 seconds. The product does not need to be cured.
Step 2: For a nail extension of up to 4mm, apply a stencil and apply the Soak Off Builder Gel to
3 4 the tip of the nail and stencil - model the nail assembly to the desired length. Harden the Builder
Gel under a UV / LED lamp.
Step 3: Now apply the Soak off Builder Gel on 2/3 of the nail plate and the extension on the
stencil. Harden the Builder Gel under a UV / LED lamp.
Step 4: Apply the Soak off Builder Gel to the entire nail plate and the extension on the stencil.
5 6 Harden the Builder Gel under a UV / LED lamp.
Step 5: Remove the template and if required, you can now file the surface of the nail and file the
nails into shape. After filing, remove filings from the nails with a brush.
Step 6: For a natural look: apply a thin layer of PROLAQ Top Coat to seal and cure under UV/
LED. For colour manicures: apply a thin layer of the PROLAQ UV nail polish to the entire nail in a
6 7 colour of your choice. Seal the nail tip carefully and cure under UV/LED. Then
seal the colour with PROLAQ Top Coat.
Step 7: Remove the inhibition layer with a cellulose pad that’s saturated with Glossy Finish to
achieve a shiny high-gloss finish. Then apply your finishing product such as Maniqure hand and
nail oil.
9
Idyllic styles...
Wedding fairs across the country are looking to inspire couples wishing to say ‘I
do’. A perfect wedding outfit must also include perfectly styled nails. When
the rings are exchanged, beautifully cared for hands and nails take
center stage. Here you can see the latest manicure trends that will
delight and enthral your customers!
FX-One Hard Gel, 15g
Babyboomer Glam Rose
Ref. no.: 02-472
1. Babyboomer
Ultimate Shine, 7.5 ml
Glitter Gold, Item no.: 23-993
2. Elegant Glitter Silver, Item no.: 23-994
This product belongs in
every bride’s nail polish:
Acrylic colour Ref. no.: 06-700-…716
Nail Art Liner Ref. no.: 06-670
Nail Art Paint Brush Ref. no.: 06-665
Professional French Gel Brush Oblique Size 4
Ref. no.: 45-014
Colour Gel, 5g French Gel, 15g Fine Glitter Powder White Snow
Nude Elegance White Ref. no.: 06-717
Ref. no.: 23-108 Ref. no.: 01-906 Fine Glitter Powder White Snow
Ref. no.: 06-718
3. Romantic Swarovski Rhinestone Clear
Ø 1.4 mm, Ref. no.: 06-724
Ø 1.8 mm Ref. no.: 06-721
Ø 2.8 mm Ref. no.: 06-725
PROLAQ, 8ml Acrylic colour, 5ml
Old Love Romance white, Ref. no.: 06-700
Ref. no.: 24-122 black, Ref. no.: 06-714
4. Chic
10...for all brides to be
The hands should be soft and smell heavenly on their special day. The perfect choice: Our moisturising Nice Day
hand lotion is quick to absorb and makes the skin extra-soft from the first use. This care highlight and top-selling
product is available now for the start of spring in two enchanting scents – lily of the valley and rose. Make sure you
snap them up while stocks last!
Nice Day Hand Lotion NEW! NEW! Nice Day Rose Hand Lotion
Lily of the valley The rose fragrance radiates harmonious-
The classic scent ly, intensely and almost intoxicatingly.
of lily of the valley is
Hyaluronic Acid & Macadamia Oil
a balm for the soul,
Contents: 75 ml
with its fresh floral and
intensely sweet notes Ref. no.: 07-686
Hyaluronic Acid &
Macadamia Oil
contents: 75 ml Tester
Ref. no. 07-688 Ref no. 07-687
Tester
Ref no. 07-689
Nice Day Hand Lotion
Original
Pearls Protein Extract &
Macadamia Oil, contents: 75 ml
Tester
Ref. no. 04-546 Ingredients
Ref no. 04-556
· Hyaluronic acid as a moisture boost
· Macadamia oil protects from drying
out and gives suppleness
· Pearl protein extract contains import-
er free
displa y & get a post ant minerals that give more vitality and
OFFER Buy a smooth the skin’s texture
Leichte Handlotion mit wertvollem Hyaluron.
Jetzt als limitierte Duftedition
mit Maiglöckchen- und Rosenduft.
Have a NICE DAY
Attractive advertising poster
for your display window
DIN A 1, D + NL
Ref. no.: 11-530
EN + FR can be downloaded
from the media library
Promotional display for your sales counter
Contents:
4 x Nice Day Rose + 1 x Tester
4 x Nice Day Original + 1 x Tester
4 x Nice Day Lily of the Valley + 1 x Tester
Ref. no.: 50-892
11SO STRONG?
This question can clearly and easily be answered with: YES!
alessandro’s state of the art powder liquid system combines a
new liquid, together with an ultra-fine powder. This new system
is an absolute must-have for all studios looking to truly offer full
services that include ACRYLIC TREATMENTS!
NEtoW
nge
our ra
Benefits of the acrylic system at a glance:
- very sturdy and durable
- comfortable to wear
- hardens without any unwanted heat build-up
- quick preparation WITHOUT UV lamp
- super-quick to remove with soak-off
- TOP price-performance ratio for your studio
You don’t need a UV lamp for acrylic techniques because the sculpting compound is simply made into a ball on a working
surface from liquid and powder. Then it’s sculpted on the nail using a sculpting form technique. The result is perfectly styled
nails in any length. Your customers will love them!
ACRYLIC Powder Liquid step-by-step French look nail sculpting
Prepare the nail as usual Prime the nail plate with Extend the nail bed with Apply a French tip with Sculpt the nail bed with
and remove oil and dis- acid-free bonding agent Acrylic Powder Milky Acrylic Powder White. Acrylic Powder Pink.
infect the nail plate with Acrylic Liquid Bond. Peach.
Acrylic Liquid Prep.
Remove sculpting form Then file the nail into Buff the nail surface with Polish the surface for high For a great shine, remove
and pinch the nail. shape using a 150 grit file. a 180 grit buffer until gloss or seal with Top the inhibition layer with
smooth. Gloss Gel. Glossy Finish after curing.
12SO PERFECT!
alessandro ACRYLIC POWDER LIQUID SYSTEM
Acrylic Sculpting Liquid
Blue sculpting liquid
with a medium processing time Acrylic Sculpting Liquid
- no crystallising Ref.: 01-628 (100 ml)
- no yellowing PP: € 20.95
- quick curing Ref.: 01-629 (500 ml)
- easy to file
- suitable for all powders
- gentle for natural nails
- no unpleasant tightness
Acrylic Liquid Bond
The acid-free bonder is a bonding agent
and guarantees the greatest possible
adhesion to the natural nail.
Acrylic Liquid Bond 15 ml
Ref.: 01-641
Acrylic Liquid Prep
Effective dehydrator –
removes moisture from the
nail and is applied before
Acrylic Powder the bonder.
Milky Porcelain 45 g Acrylic Liquid Prep 15 ml
Ref.: 01-639 Ref.: 01-642
Acrylic Powder Acrylic Powder
White 45 g Cover Rose 45 g
Acrylic Powder Acrylic Powder Ref.: 01-640 Ref.: 01-637
Naturally coloured acrylic powder Pink 45 g
in very fine quality Ref.: 01-636
- clear, light colours Acrylic Powder
- no air bubbles Milky Peach 45 g
- creamy thick consistency Acrylic Powder Ref.: 01-638
- ultra-smooth, scratchproof surface Clear 45 g
Ref.: 01-635
Pro tip
Dappen Dish
Practical glass vessel for portioned filling Acrylic system training
of Sculpting Liquid.
Do you want to be among the best in your craft and master all
Ref.: 01-896 sculpting systems confidently?
Expand your expertise with this course, learn about the fasci-
nating power liquid system and its applications and become an
expert in all nail trends.
Acrylic Brush You can find all the information relating to our training at
High-quality brush made from a special
www.alessandro-international.com
hair mix, from real red marten Ref.: 01-643
hair and synthetic hair (size 8) POWDER LIQUID SYSTEM COURSE
Duration: 2 days
13– more sales
Healthy Beauty – is becoming more important: more people are thinking in an environmentally-friendly way and are
interested in knowing the ingredients before a product touches their skin. That’s why natural ingredients are on the
top-seller list. So it’s no wonder that vegan hand and nail care from maniQURE has a lot of enthusiastic fans. Many
of our nail designers report that they sell more due to the price-performance ratio and don’t have to explain much
about the product – because price and quality win people over instantly.
maniQURE Hand Butter
maniQURE is offering a very special highlight especially
for spring, which can’t be missing in any institute. The
new nourishing hand butter made from precious sun-
flower seed oil and peach oil gives a soft, supple texture
that revitalises the skin, especially after the cold winter.
NEW!
maniQURE Hand Butter
Contents: 50 ml
Ref. no.: 12-503
Tester
Ref. no.: 12-603
maniQURE hand butter display
Contents:
6x Hand Butter 50 ml
1x Tester Hand Butter 50 ml
Ref. no.: 50-888
14for your studio
Hand and Nail Mousse Hand & Nail Cream Hand & Nail Peeling
300 ml Salon Size 300 ml Salon Size 180 ml Salon Size
Ref. no.: 12-707 Ref. no.: 12-705 Ref. no.: 12-702
50 ml 50 ml 50 ml
Ref. no.: 12-507 Ref. no.: 12-505 Ref. no.: 12-502 Hand & Nail Bath
300 ml Salon Size
Ref. no.: 12-701
Hand & Nail Oil
30 ml Salon Size
Ref. no.: 12-709
Cuticle Remover
15 ml
Ref. no.: 12-509 30 ml Salon Size
Ref. no.: 12-708
Nail Hardener
10 ml Salon Size
Ref. no.: 12-711
10 ml
Ref. no.: 12-511
Pro tip
Also do a quick maniQURE whilst nail sculpting, as we all know: ‘trying is buying’ and your customers will love it!
Here’s how to do it:
1. Remove the cuticles using the maniQURE cuticle remover. This is particularly great for customers who have very tough, torn
and calloused cuticles. Just a 3 minute treatment is all you need to remove the cuticle.
2. After treatment, carry out a ManiQURE hand and nail bath to clean the hands and nails. Next, apply the ManiQURE Hand and
Nail Peel, gently massage in and then wash off with lukewarm water.
3. Depending on the skin type, apply either the ManiQURE
hand and nail mousse or the ManiQURE hand and nail cream. Don’t forget the cuticles! Pamper them with the maniQURE hand
and nail
oil.
Advise your customers to regularly use maniQURE products at home to prevent dry hands and cuticles.
15Nail care
re-thought
We have taken your wishes for a man-
ageable and coordinated nail care range
to heart. We have transformed them into
the nail care range for 2019.
alessandro spa
Nail update: after a thorough review, we have fused together the extensive
NAIL SPA and PROFESSIONAL MANICURE ranges. Do not worry! All of the
top sellers are still included. We have reviewed the performance of each
product and have innovatively updated many formulations. We have done
all of this to ensure that you have the best care products for your studio and
customers. We are also pleased about the many innovations we hvae added
to our new range. Experience the difference.
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EXAPowerful –
the secret to healthy natural nails
alessandro spa nails
Whether you’re giving your customer a manicure or nail sculpting, it’s import-
ant that they get the right care after the treatment, at home. We all know that
healthy and strong natural nails are the foundation of every nail treatment.
That’s exactly why the new spa nails series was developed. Nail care for all nail
types!
• Cleaning
• Strength & care
• Special products
• Protection
NEW NEW
Dip In Express Nail Polish Nail Polish Remover Nail Polish Quick-Dryer
Remover Odourless, Odourless, ace- Cuts down nail polish
acetone-free, integrated tone-free, pump drying time and increases
sponge, 50 ml. dispenser, 175 ml. shine, 50 ml.
Ref. no.: 43-045 Ref. no.: 43-051 Ref. no.: 43-033
Tester, Ref. no.: 43-145 Tester, Ref. no.: 43-151 Tester, Ref. no.: 43-133
NEW NEW
Cuticle Base Coat Top Coat Ridge Filler
Remover
Quick removal of Quick-drying, High-gloss, chip-re- Corrects and conceals
excess cuticles, soothing with co- sistant, seals colour in a delicate pink shade
14 ml. conut oil, 10 ml. polish, 10 ml. with coconut oil, 10 ml.
Ref. no.: 43-044 Ref. no.: 43-009 Ref. no.: 43-011 Ref. no.: 43-041
Tester, Tester, Tester, Tester,
Ref. no.: 43-144 Ref. no.: 43-109 Ref. no.: 43-111 Ref. no.: 43-141
Salon Size, 30 ml
Ref. no.: 43-244
17Cuticle Nail Express Pro Manicure File
Care Oil Hardener Nail White 100/180
Hardener
NEW NEW NEW
Nourishing with Formaldehyde-free Special formula Brightening effect Quick filing, shap-
argan oil for dry with hexanal for with formaldehyde polish with anti-yel- ing of natural nails
cuticles, with new quick hardening for more strength low formula with two file thick-
application tip, and precious coco- and resilience, and precious coco- nesses, washable,
10 ml. nut oil, 10 ml. 10 ml. nut oil, 10 ml. 1 pc.
Ref. no.: 43-023 Ref. no.: 43-020 Ref. no.: 43-021 Ref. no.: 43-017 Ref. no.: 43-049
Tester, Tester, Tester, Tester, Tester,
Ref. no.: 43-123 Ref. no.: 43-120 Ref. no.: 43-121 Ref. no.: 43-117 Ref. no.: 43-149
Crystal Nail
Nail Cream Coco Mango File 280
Nail Butter
NEW NEW
Gentle filing of
natural nails, seals
More resilience for brittle nails with hyal- Nail butter with hyaluronic acid, nail edges and pre-
uronic acid, rose water, shea butter and mango butter and jojoba oil, 15 g. vents nail splitting,
mango butter, 15 g. 1 pc.
Ref. no.: 43-042 Ref. no.: 43-046
Ref. no.: 43-004
Tester, Ref. no.: 43-142 Tester, Ref. no.: 43-146
Salon Size Ref. no.: 43-242 (30 g) Salon Size Ref. no.: 43-246 (30 g) Tester,
Ref. no.: 43-104
Mango 2-Stage
Nail Care Serum Nail Serum Polishing File
NEW
Moisture and vitality due to macadamia Moisture-booster with hyaluronic acid,
Smooth and polish
oil & vitamins, 14 ml. 14 ml.
natural nails with
two polishing
Ref. no.: 43-043 Ref. no.: 43-048 strengths, 1 pc.
Tester, Ref. no.: 43-143 Tester, Ref. no.: 43-148
Salon Size Ref. no.: 43-243 (30 ml) Salon Size Ref. no.: 43-248 (30 ml) Ref. no.: 43-003
Tester,
Ref. no.: 43-103
1830 years
alessandro
A great occasion
to modernise our logo
Since 1989, alessandro has stood for professional nail treatments and of-
fered high-quality innovative products – in short, it has been synonymous
with beautiful nails.
Logo is being modernised for the dro is international with every fibre of
company’s 30th birthday. The font its being.
was adapted to modern typography
without being really new. “It’s im- In keeping with
portant to us to still reach all alessan- our birthday, we
dro lovers,” says Marketing Director have a small gift
Denis Orgs. “That’s why we made for our customer’s
the peacock’s plumage less lush this year. We will
and looked at how we could adjust also be launching
the thickness of the lines so that the a number of fan-
lettering and the peacock could be tastic innovations
“
merged into a logo that and we will label
It’s important to us to still has a better impact from these products
reach all alessandro lovers
” further away. It is easier to
read on even the smaller
with a specially
created logo.
packaging. In doing so, we were also There is an unmis-
able to optimise the white print on takable alessandro style here: the
coloured surfaces. In short, we have brand’s iconic bottle of nail polish
done everything to ensure that the with its own special shaped cap. It’s The new logo will be
peacock stays unmistakable and con- definitely something that makes lots launched in 2019 and
tinues to be a symbol of beauty and of women excited for alessandro and is available for down-
load from the media
perfection – after all, the peacock is has a direct link to nail colour – as
library.
one of nature’s true beauties,” Orgs well as the most colourful bird in the
continues. The INTERNATIONAL un- world, of course. And so the circle is
der the alessandro lettering has also complete.
been removed for better readability.
After 30 years being an international
pioneer we are confident you already HAPPY
know our position. After all, alessan- BIRTHDAY ALESSANDRO.
19We make feet fit for spring
Spring at last – the peak season for cared-for feet, as the
time when you can hide feet in thick socks and sturdy
footwear is over. Even as the first rays of sun shine, we
want to wear comfortable sandals and high heels again.
Then there’s often fear when you think about your very
calloused heels. pedix Feet Go Lightly, the callus remover
with new super formula promises immediately relief and
removes excess calluses quickly and thoroughly.
pedix Feet Go Lightly benefits at a glance:
P Removes excess calluses from feet
P Effective from the first application
P Prevents skin from cracking and callusing
P Relieves pain from pressure caused by calluses
before a f te r
• Schritt für Schritt
zu schönen Füßen
• pedix Feet GO LIGHTLY
• Mit SOFORTEFFEKT
Jetzt n
o
VO R H E R
effekti ch A1 poster Callous Removal
ver
Item No.: 11-519 pedix Feet Go Lightly
(D + NL)
Available from our Ref. no.: 67-020 (125 ml)
media library in the
NA
following languages: Salon Size
H
C
HER
D, EN, IT, FR, NL Ref. no.: 67-220 (500 ml)
Ref.-Nr.: 11-519
Step by step
STEP 1 STEP 2 STEP 3 STEP 4
Apply the solution to a Apply to the affected callused Remove the calluses with the Cleanse your hands and feet
well-soaked cotton pad areas on the feet and allow to special spatula provided thoroughly after use
work for 10 minutes
20International
Days at alessandro
For a week in October we were pleased to welcome nearly 20 different
countries to our annual Distributor’s and International Trainer Week.
During our time together we were able to perfect the skills of our train-
ers working worldwide, as well as get in-depth knowledge and practical
experience with all of our fantastic innovations from 2018, with PROLAQ
and ACRYLOVE taking center stage. We were also quite pleased to
provide sneak peaks into alessandro’s dynamic innovation plan for 2019.
Most importantly we were able to reconnect with what makes alessan-
dro such a special brand and with each other to strengthen our partner-
ships and work towards a fantastic 2019.
21The miracle cure
for nail fungus
The ALL-ROUNDER for finger and toenails.
Many of our customers can’t live without this
little miracle in their treatments. Our nail serum
with added spirulina protects against unwant-
ed nail fungus and prevents infections. At the
same time, this little helper intensely nourishes
nails with witch hazel.
· Protection against nail fungus
with spirulina
· Prevents infection
· Witch hazel care
· Naturally anti-microbial
· MIT NATÜ
IA L RLI
OB
ICR CH
ER
I-M
NT
KE
A
IM
LY
HE
MES · NATURAL
Hand & Feet Nail Serum
MM
UNG
Ref. no.: 45-230
Contents: 7 ml
GER
ES D
LE
L
RE
TU
NA AVE
NHIBITION CI
Blemished skin even in old age?
Beauty tips from Rex-Kara
Do you want clear, unblemished skin? Do you also want to prevent wrinkles at the same time? Then the Rex-Kara
CLEAR SKIN treatment is just the thing for you.
Clear skin in 20 minutes
· Deep cleanse Products
· Clears skin FREE
· Reduces wrinkles
· Refines pores
Clear Skin Offer Package
Clear Skin Advertising Contents:
B EH A N D LU N G Package 2 x Hydra Active Serum
CL EA R SK IN
Ref. no.: 33-640 + 1 x free
Unreine Haut
auch im Alter? PP: € 9.95 2 x Pure Balance Correcting Serum
Wünschen Sie
sich auch eine
klares
bild? Und wolle
n Contents: + 1 x free
und reines Haut e
auch noch aktiv
Sie gleichzeitig
25 x flyers 1 x Clear Skin Advertising Package free
?
n vorbe ugen und reduzieren
Falte
ara Clear Skin
Dann ist die Rex-K
u das
Behandlung gena
Richtige für Sie! 1 x counter display Ref. no.: 33-641
Reine und klare 20 1 x poster PP: € 129.10
Haut in 20 min.
Tiefenwirksam
e Reinigung 1 x treatment process sheet RRP: € 384.00
Klärend
inheiten
Reduziert Unre
indliche Haut
Beruhigt empf
Ref-Nr.: 33-642
22Small gifts ppiness
for a lot of ha
if t ideas r t Many c
Lovely g e h ea a small gift ustomers look for
a t c o m e from th that come
th for specia s from the
l occasion heart
Day, Easte s like Vale
r or Moth ntine’s
if your stu er ’s Day. S
dio has lo o it
vely gift id ’s best
for your c e as ready
ustom
alessandro ers.
prepared has
some gorg
eous
gift sets
for you.
Perfect Polish –
everything you need for
perfect polished nails:
Gelactic Top Coat 10 ml
Velvet Red nail polish 10 ml
Dip in Nail Polish Remover
All you need is…Perfect Polish
Ref. no.: 21-394
The ideal gift set – perfect for Valentine’s Day, Mother’s
Day, International Women’s Day, or as a little gift in
between.
Twin Coat
FREE
Striplac L.O.V.E. Set Striplac L.O.V.E.
Twin Coat 5 ml (78-603) Starter Set
Velvet Red 5 ml (58-126) Ref. no.: 78-712
Sinful Glow 5 ml (58-109)
Ref. no.: 21-393
23OUR NEW
SHELLAC GENERATION!
• 14+ days scratch-resistant gloss
• Gently removable in just 10 minutes
• 80 + brilliant colours
• Strengthens and reinforces
the natural nail
• Non thickening
Images: lev radin, Nata Sha, FashionStock.com, Ovidiu Hrubaru, ASMSmirMax, Artnis, RaZZeRs, viphotos, Oleh Svetiukha, Alena Ozerova, Fauzy
Studio, M88, Kucher Serhii, Pelevina Ksinia, Anastasiia Gevko, Inara Prusakova, Sasha Ka / Shutterstock.com
Ref. no.: 11-237
All prices are plus 19% VAT. All offers valid while stocks last! Double discounts are not permitted. Discount cannot be used in conjunction with other promotional offers. Discount does
not apply to items that were purchased or ordered either before or after this campaign. Due to the printing process, the colours illustrated can differ from the original product. Subject to
alterations, misprints and errors. The General Terms and Conditions apply: https://www.alessandrointernational.com/b2b_de_de/agb/
Germany & Austria: alessandro International GmbH | Erkrather Str. 230 | 40233 Düsseldorf | Germany
T (DE) +49 (0) 211 828 06-200/-201 | T (AT) +43 (0) 150 31 164 | F +49 (0) 211 828 06 196
24 #ALESSA kundenservice@alessandro.de | www.alessandro-international.comYou can also read
