BUSINESS - Business Forum Imaging Cologne

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BUSINESS - Business Forum Imaging Cologne
www.bfi-photokina.com

                      March 2 – 3, 2016 · Congress Centre North, Koelnmesse

                          BUSINESS
                          FORUM
                          I M AG I N G
                          COLOGNE
                           Trends · Innovations · Networking

                                                     p res en t ed by
                                                     pres

                     “Memories, dynamics, innovations”

Organizers: INTERNATIONAL CONTACT · Photo Imaging News
Partners: Photoindustrie-Verband e.V. · GfK Retail and Technology
Information: www.bfi-photokina.com · e-Mail: bfi@photokina.de · Fax: +49 221 821-3995
BUSINESS - Business Forum Imaging Cologne
“Memories, dynamics,
                                                                         innovations”
      March 2 – 3, 2016 in Cologne
                                                                                                             presented by
   Trends · Innovations · Networking

                                                                                                 register now!
                    The photokina trend congress
                    The photo and imaging market
                    is getting bigger
                    Growth through innovations
                    “Memories, dynamics, innovations” – the new title of the Business Forum Imaging Cologne, which
                    will take place March 2 and 3 at the Congress Centre North of Koelnmesse, perfectly describes the
                    current and future imaging market. In fact, our industry is not shrinking but growing. Not only
                    digital networks and the Internet of Things are driven by imaging technologies. For consumers and
                    pros, the options are also practically unlimited. The top-caliber international speakers at the
                    Business Forum Imaging Cologne 2016 will share compelling ideas how retailers, service providers,
                    professional photographers, video producers and manufacturers can take advantage of this dynamic
                    development.

                    International conference: On the first day, it is all about innovations. Experience which new ideas
                    are driving the growth in imaging and understand how you can ride the wave to drive your own
                    business. Leading scientists, executives of imaging companies and analysts will share their findings
                    and ideas. The focus will be not only on new products, but also on software-driven solutions and
                    higher customer satisfaction.

                    On the second day, the focus of the conference will be today’s challenges and opportunities for
                    retailers. Get first-hand advice how to stand out from the crowd and compete successfully with
                    megastores on the one hand and online vendors on the other.

                    Sponsor Presentation: Meet the Gold and Silver sponsors of the event in the networking zone in
                    the lobby of the Congress Centre North where they will be presenting their latest innovations and
                    services.

                    Networking: On March 2, photokina will host an evening event with ample opportunities for
                    informal meetings and discussions between visitors and speakers.

Gold sponsors

Silver sponsors
BUSINESS - Business Forum Imaging Cologne
Program
                                                                                                    Gold Sponsors

 Wednesday, March 2, 2016
      8:30 – 9:30 a.m.   Registration open / Coffee served / Sponsor presentation
      9:30 – 9:45 a.m.   Opening remarks
     9:45 – 10:30 a.m.   Keynote: Professor Dr. Christiane Hipp, Brandenburg
                         University of Technology, Cottbus-Senftenberg
                         Dynamic enterprises: New business models through innovations
   10:30 – 11:15 a.m.    Heribert Tippenhauer, Global Director Photo, Office and Stationery,
                         Consumer Choices, GfK, Retail and Technology
                         Imaging Bestseller – Dynamics through innovations
   11:15 – 11:45 a.m.    Coffee break / Sponsor presentation
   11:45 – 12:30 p.m.    Jörg Schamuhn, COO, Yuneec Europe GmbH
                         Sky rising imaging innovations
     12:30 – 1:15 p.m.   Sebastian Vögel, CEO/Managing Director,
                         ip.labs GmbH (Division of Fujifilm Group)
                         Picture boom 4.0: Opportunities for personalized photo services
                                                                                                    Silver Sponsors
      1:15 – 2:15 p.m.   Lunch break / Sponsor presentation
      2:15 – 3:00 p.m.   Lee Bonniface, EMEA Marketing Director Consumer Imaging, Canon Europe
                         The imaging consumer
      3:00 – 3:45 p.m.   Holger May, Managing Director On-Site Finishing, Cewe
                         Dynamic photo retailing: Extended target groups by instant printing
      3:45 – 4:15 p.m.   Coffee break / Sponsor presentation
      4:15 – 5:00 p.m.   Hans Hartman, President, Suite 48 Analytics
                         On stage: The dynamics of innovative photo and video apps
      5:00 – 5:45 p.m.   Andrzey Heeb, CMO & Business Innovation, Imaging Solutions AG
                         Selling picture products through apps
 6:30 p.m. – midnight    Evening event

 Thursday, March 3, 2016
      8:30 – 9:30 a.m.   Registration open / Coffee served / Sponsor presentation
      9:30 – 9:35 a.m.   Opening remarks
     9:35 – 10:15 a.m.   Keynote: Michael Krisch, Managing Director
                         MichaelundAlbert, Lecturer in marketing, communication and creativity
                         Be different! Marketing is not magic – or is it?
   10:15 – 11:00 a.m.    Lee Palmer, General Manager of Imaging EAMER, Kodak Alaris
                         Nearly 12 billion photos lost
   11:00 – 11:30 a.m.    Coffee break / Sponsor presentation
   11:30 – 12:15 p.m.    Martin Krolop, Krolop & Gerst Photography
                         The dynamics of a new breed of pictures
     12:15 – 1:00 p.m.   Thomas Görner, Managing Director, Foto Koch
                         Photo retailing 2016: “The rumors of my death are greatly exaggerated.”
      1:00 – 2:00 p.m.   Lunch break / Sponsor presentation
      2:00 – 2:45 p.m.   Dr. Jens Rothenstein, Senior Project Manager, IFH, Cologne
                         Successful local retailing – it’s possible!
      2:45 – 3:45 p.m.   Ron Kubara, Director Worldwide Strategic Sales & Planning, Noritsu Works
                         Retail printing: A software-driven business
      3:45 – 4:00 p.m.   Closing remarks
      4:00 – 4:30 p.m.   Coffee served
Subject to alterations
BUSINESS - Business Forum Imaging Cologne
Fax
                                        ax
                                         x
                                        +449 221 821-3995
                                                                              “Memories, dynamics,
               March 2 – 3, 2016 in Cologne
                                                                                                                     innovations”
                                                                                                                                 presented by
             Trends · Innovations · Networking

Please submit this form to                        Fax:           +49 221 821-3995, Attn. Barbara Klomps
                                                  e-mail:        bfi@photokina.de

Registration form
1. Full registration · Two days, March 2 and 3, 2016             Please complete the name and address information below for the person to whom
   Regular fee                              850.00 EUR           all registration confirmations should be sent.
   Discounted fee                           650.00 EUR
                                                                 Name:
2. One-day registration · March 2, 2016
                                                                 Position:
   (including evening event)
   Regular fee                        500.00 EUR                 Company:
   Discounted fee                     375.00 EUR
                                                                 Street:
3. One-day registration · March 3, 2016                          Town/Post-
   (including evening event on March 2, 2016)                    code/Country:
   Regular fee                          500.00 EUR
   Discounted fee                       375.00 EUR               Phone:

                                                                 Fax:
4. One-day registration · March 3, 2016
   Regular fee                        400.00 EUR                 e-mail:
   Discounted fee                     275.00 EUR
                                                                 Signature:

German VAT at 19 % will be added to all registrations.           Payment:                                                       Visa         MasterCard
If you are based in the EU, you may be able to recover this,
so please enter your VAT number in the form and it will be       Card Number:                                               Expir. Date:
included on the invoice sent to you.                             Cardholder’s
VAT number (for invoicing companies based in the EU):            name:

                                                                 Signature:
                                                                                                                                Bill me

   Registration includes: Attendance to all conferences and sponsoring presentations, coffee breaks and lunches, evening event on March 2, 2016
   (except one-day registration March 3, 2016) and the files of the presentations. Hotel reservations and charges are the responsibility of each conference registrant.
   Discount policy: The discounted prices apply for photokina 2014 main exhibitors, members of Photoindustrie-Verband, GfK customers
   (requires a member/customer code), multiple registrants from the same company.
   Media registration: A limited number of registrations are available for authorized media representatives at no charge.
   For details, please contact bfi@photokina.de.
   Booking policy: Cancellations will be accepted with a 100 percent refund if made on or before December 30, 2015. Substitutions may be made at any time.

Hotel booking form                                               Please book immediately – limited availability!
The organizers have reserved a limited number of rooms in three hotels within walking distance of the Koelnmesse Congress Centre North, Cologne.
Reservations will be dealt with in the order of their arrival. There can be no legal claim to a reservation once allocations have been exhausted.
   Radisson Blu Hotel ★★★★ Superior                              Please forward my hotel registration:
   Messe Kreisel 3, 50679 Cologne
   Single room incl. breakfast: 160.00 EUR/night                 Single:                                              Double:
   Double room incl. breakfast: 180.00 EUR/night
                                                                 Arrival date:                                        Departure:
   (incl. currently applicable VAT)
   Ibis Köln City Messe Arena ★★
   Brügelmannstr. 1, 50679 Cologne                               For a confirmed hotel reservation, credit card payment and
   March 1 – 3, 2016                                             a valid e-mail address is required.
   Single room incl. breakfast: 82.00 EUR*/night
   Double room incl. breakfast: 93.00 EUR*/night                 Payment:                       Amex           Diners           Visa         MasterCard
   *(71.00 EUR plus 11.00 EUR breakfast/person)
   March 3 – 4, 2016                                             Card Number:                                              Expir. Date:
   Single room incl. breakfast: 89.00 EUR*/night                 Cardholder’s
                                                                 name:
   Double room incl. breakfast: 100.00 EUR*/night
   *(78.00 EUR plus 11.00 EUR breakfast/person)                  Signature:
   (incl. currently applicable VAT)
   Book further hotels simply and fast at: www.bfi-photokina.com –
                                                                > Travel and accommodation –> Partner hotels
BUSINESS - Business Forum Imaging Cologne
Speakers
                                         kers
                                                                        and Topics
Day one – Wednesday, March 2, 2016

                   Opening Keynote: Professor Dr. Christiane Hipp
                   Brandenburg University of Technology, Cottbus-Senftenberg
                   Dynamic enterprises: New business models through innovations
                   Christiane Hipp is Vice-President for Research at the Brandenburg University of Technology, Cottbus-Senftenberg, Germany. During her
                   work as Chairholder at the University’s Institute of Economics, she concentrated many years on innovation management as an essential
                   part of modern corporate governance and explored the impact of digital connectivity as well as the increasing importance of service and
                   personalization. Using case studies from various industries, Christiane Hipp will demonstrate how innovations not only affect existing
                   business models, but also bring new opportunities for future-oriented enterprises – if they are managed dynamically.

                  Heribert Tippenhauer, Global Director Photo, Office and Stationery, Consumer Choices, GfK Retail and Technology
                  Imaging Bestseller – Dynamics through innovations
                  Everybody talks about the decline of entire segments of the camera market – positive developments, on the other hand, are rarely discussed.
                  But in fact, there are product segments that are growing because they are driven by innovation. This is not only true of premium compacts
                  and mirrorless system cameras – completely new product categories such as drones and multicopters as well as the combination of
                  photography and video filming offer consumers new options and can bring new customers into the photo shops. Presenting the latest market
                  figures, Heribert Tippenhauer will show which products are selling well and which are not, and which innovations can create new dynamics
                  in the photo market.

                  Jörg Schamuhn, COO, Yuneec Europe GmbH
                  Sky rising imaging innovations
                  Yuneec, the specialist in innovative aircraft technology, has become one of the leading suppliers of aerial photo/video multicopters. The
                  dynamics of this fast growing product category depend not only on the right combination of aviation and imaging technologies, but also
                  on innovative software. After Intel has invested US-$ 60 million in Yuneec International, the company is perfectly set to develop amazing
                  new applications for its smart multicopters. In his presentation, Jörg Schamuhn will outline how photographers and photo retailers can
                  take advantage of the growing multicopter business, address some legal aspects and present future perspectives for sky rising imaging
                  innovations.

                  Sebastian Vögel, CEO/Managing Director, ip.labs GmbH (Division of Fujifilm Group)
                  Picture boom 4.0: Opportunities for personalized photo services
                  While the usage of digital photos is exploding, the increased volume of images has not yet had corresponding effects on the demand for
                  personalized picture products. Sebastian Vögel shows new ways for imaging service providers to monetize the ongoing photo trends, and
                  he explains opportunities to attract customers by leveraging the changing consumer behaviour. He will also focus on important technical
                  developments such as the disappearance of Flash which has influenced the entire industry. Finally, Vögel will present solutions that enable
                  photo retailers to generate more sales and to focus on their core business.

All speakers/speeches subject to alteration. Please check www.bfi-photokina.com for program updates.
Conference languages are English and German; simultaneous translation is provided.
Speakers
                                         kers
                                                                        and Topics
                  Lee Bonniface, EMEA Marketing Director Consumer Imaging, Canon Europe
                  The imaging consumer
                  The photo and imaging industry has been driven by technology for more than 150 years. In the digital age, however, the consumer has taken
                  the driver seat and controls which products and services they buy and which products remain on the shelf with no relevance to their needs
                  in this changing imaging world. Addressing the whole industry, Lee Bonniface highlights these consumer trends and shares insights into
                  possible solutions companies and the industry can take to promote and develop industry offerings to these consumers.

                  Holger May, Managing Director On-Site Finishing, Cewe
                  Dynamic photo retailing: Extended target groups by instant printing
                  Cewe stands for the joy of photography and is known as Europe‘s leading image provider and capable online print partner. The company’s
                  photofinishing portfolio includes Cewe Instant Photos, which create high value for retailers through the Cewe Photo Station. It attracts
                  not only traditional photographers, but also mobile smartphone photographers of all ages. Through innovative ordering options such as
                  the Order@Home software and the Mobile Cewe Apps, the Cewe Photo Station also connects customers conveniently with the shop. With
                  trends and examples, Holger May will unfold how customer-oriented retailers can leverage the joy of photography with instant photo
                  services and the Cewe Photo Station.

                  Hans Hartman, President, Suite 48 Analytics
                  On stage: The dynamics of innovative photo and video apps
                  After the European premiere at the Business Forum Imaging Cologne 2015, Hans Hartman, the founder and Chair of the Mobile Photo
                  Connect conference in San Francisco, will again have qualified developers to demo their photo or video apps in a fast-paced show and tell
                  session. In exactly four minutes each, the presenters will have the opportunity to explain the features of their apps and their business model;
                  for another minute or two, they will face Hans’ tough questions. Look forward to an entertaining and enlightening session on what‘s dynamic
                  and innovative with the latest photo and video apps.

                  Andrzey Heeb, CMO & Business Innovation, Imaging Solutions AG
                  Selling picture products through apps
                  As a leading manufacturer of systems for the industrial production of picture products, Imaging Solutions permanently watches the market
                  developments. Andrzey Heeb presents examples how print service providers can leverage apps not only to sell more photo products, but also
                  to reach new, young customers. To make an app successfull, less can even be more: It is essential to offer exactly the products that match
                  the preferences of the respective target group.

Day two – Thursday, March 3, 2016

                   Michael Krisch, Managing Director MichaelundAlbert, Lecturer in marketing, communication and creativity
                   Be different! Marketing is not magic – or is it?
                   Each enterprise faces competition, because others are doing similar or even the same. Success depends on the details that make a
                   company unique. What do you do differently? Why should people be interested in your offerings? Only someone having clear answers
                   to these questions is able to invest in marketing successfully. Fortunately, this is not magic – or is it? In his interactive presentation, the
                   consultant for communication and marketing, lecturer, author and active magician Michael Krisch presents effi cient ways to reach people
                   sustainably and successfully differentiate your business from the competition.

All speakers/speeches subject to alteration. Please check www.bfi-photokina.com for program updates.
Conference languages are English and German; simultaneous translation is provided.
Speakers
                                             kers
                                                                            and Topics
  Day two – Thursday, March 3, 2016

                      Lee Palmer, General Manager of Imaging EAMER, Kodak Alaris
                      Nearly 12 billion photos lost
                      Billions of photos are captured and shared every day. Lee Palmer will present the results of a new survey carried out in the UK and Germany,
                      on people’s relationship with their photos and their phone, revealing some expected and some surprising fi ndings. Lee will also outline how
                      retailers – through the new Kodak Moments App and by connecting cloud and web services to kiosks – can help consumers easily create a
                      wide range of picture products and ensure they can preserve and relive their Kodak Moments.

                      Martin Krolop, Krolop & Gerst Photography
                      The dynamics of a new breed of pictures
                      Martin Krolop is a passionate photographer and a successful coach. During the past few years, he has supplemented the capture of first-class
                      photos with the production of 4K videos. The movies with a resolution of 8 MP per frame not only allow the viewer to deeply plunge into the
                      event; they can also be transformed into picture products that show exactly the right moment and the most beautiful expression. Find out
                      firsthand which new opportunities this technology offers for photographers and specialty retailers.

                      Thomas Görner, Managing Director, Foto Koch
                      Photo retailing 2016: “The rumors of my death are greatly exaggerated.”
                      As one of the leading privately owned specialty photo retailers in Germany, Foto Koch is at the center of competition with electronics stores
                      on the one hand and online vendors on the other. The company has responded to the challenges with entrepreneurial courage and significant
                      investments: In the past year, Foto Koch completely remodeled its shop, developed a new corporate design and laid ground for a new Online
                      shop. Thomas Görner explains the strategies and ideas behind the investments and how they have been implemented successfully.

                      Dr. Jens Rothenstein, Senior Project Manager, IFH, Cologne
                      Successful local retailing – it’s possible!
                      The expert for retailing in the digital age at the Cologne-based IFH not only watches closely the development of the retailing sector, but has
                      also a close eye on consumer preferences. Based on recent research, Dr. Jens Rothenstein explains how local retailers can run their businesses
                      sucessfully by making a difference to other retailing channels. The key is to create positive shopping experiences for the customers and to
                      offer the right products in an attractive environment.

                      Ron Kubara, Director Worldwide Strategic Sales & Planning, Noritsu Works
                      Retail printing: A software-driven business
                      February 26, 2016, the acquisition of Noritsu’s imaging business by investment company Japan Lifestyle Limited Partnership will be
                      completed. Ron Kubara will outline how Noritsu will position itself under the new ownership and present world wide innovations and market
                      strategies. Photofinishing is now a software-driven business; Ron Kubara will show on screen and in prints how Noritsu as well as 3rd party
                      software features that can be easily utilized to significantly improve print quality and enable retailers to attract new customers. He will also
                      provide little known information about inkjet media that is important to successful high quality printing.

All speakers/speeches subject to alteration. Please check www.bfi-photokina.com for program updates.
Conference languages are English and German; simultaneous translation is provided.
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