Inside the Warradale Hotel - Looking back on live music - Excellence - AHA|SA
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The Official Publication of THE AUSTRALIAN HOTELS ASSOCIATION (SA branch) Registered by Australia Post: PP504655/00074
August / September 2012
Inside the
Warradale Hotel
Looking back on live music
HOTEL INDUSTRY
AWARDS FOR
Excellence
2012
the NeW FRONtIeR
IN 1¢ JACKPOtS
For more information, contact: Toni Odgers - 0402 927 833 Andrew Copperstone - 0409 171 616
toni.odgers@ainsworth.com.au andrew.copperstone@ainsworth.com.au
www.ainsworth.com.au
3
06 AHA|SA’s Hotel Industry Awards for
Excellence 2012
12 Leading the way
The Warradale Hotel has combined
South Australia’s best hotels have been casual elegance and urban cool in
honoured with an array of awards at its new-look, creating a unique vibe
the hotel sector’s awards night. in hotel design.
Contents
26 The ever-changing face of hotel 28 From opportunity to passion 41 Smithy’s shOUT and ABOUT
entertainment What started with an Smithy takes a trip to Great
Music was the lifeblood of investment opportunity has Eastern Hotel, Riverside Hotel
hotels, but several factors become one of Adelaide’s and chats to Paula Kemp,
contributed to the industry’s finest hotel clusters in the Dean author of First Shout, at the Dan
transformation. Group of Hotels. O’Connell Hotel.
Giving a helping hand to hospitality
The specialised industry focus of Piper Alderman’s Hospitality, Tourism and For more information, contact our
Gaming team means we understand the commercial and operational issues
Hospitality, Tourism and Gaming team:
facing the sector. Our tailored service takes into account the needs, operating
environment, challenges and opportunities of the industry.
Geoff Forbes - Partner
Together with lawyers in our Commercial, Employment, Property and Dispute t 08 8205 3422
Resolution teams, we offer the full range of legal services relevant to the industry. gforbes@piperalderman.com.au
These include liquor and gaming licensing, Gaming Machine Entitlements,
disciplinary action, acquisitions and disposals, contracts, landlord and tenant, Jonathan Dodd - Senior Associate
planning and environment, workplace relations and employment, taxation, t 08 8205 3318
intellectual property and dispute resolution. jdodd@piperalderman.com.au
Adelaide Sydney Melbourne Brisbane www.piperalderman.com.au
www.ahasa.asn.au
5
President’s Report
Peter Hurley, AHA|SA President
Beer discrimination bad for business dominance in liquor retailing, who are selling at a much lower
margin than our Members can afford to.
I t is time for brewers to stop using increases in the
Government excise to camouflage disproportionate margin
increases on the price of beer.
Politicians of all persuasions are concerned about unhealthy
market dominance and any suggestion of anti-competitive
behaviour. The same politicians and the media are also
Every publican knows that the highest increases are being concerned that practices like this are an unhealthy influence on
aimed at on-premise product, which is a threat to our the social behaviour of young people.
livelihood we should not take lightly. By making on-premise sales too expensive, it’s now more
The hotel industry is becoming increasingly concerned by appealing to drink at home before our youth get to the hotels
the practice of increasing prices at a rate higher than the and nightclubs. This drinking happens in an indiscriminate way,
consumer price index (CPI). This concern is heightened when without the responsible service of alcohol that is in place in the
we see that the price of barrel product (kegs) is hiked up at a hotel environment. This is more than a state issue, it is a national
greater rate than packaged product. issue. The brewers are our industry friends and should realise
As an example, (over a period) one popular brewer that hotels are beset with enough taxes and red tape already.
increased the price of a single beer as much as the cost of an We will not continue to subsidise the stand alone bottle shops.
entire slab of beer. In other words, the price increase for one
pint bought at the bar was equal to the total price increase on
24 stubbies of beer! Hotel Awards for Excellence
C
Apart from it being distressing to our Members, it also puts ongratulations to all the winners of the 2012 Hotel
at risk the excise duty differential that the AHA successfully Industry Awards for Excellence, especially The Highway
negotiated with the Government in 2000, when the Howard which was named SA’s Best Overall Hotel for 2012. I would
Government lowered excise duties on draft beer to deliver the
like to thank all the hotels that entered this year’s awards and
promise that the price of a beer wouldn’t increase as a result
of GST. also the valuable support of our sponsors on the night. The
If brewers continue these current practices, Treasury would be Hotel Awards for Excellence is always a sensational night
justified in questioning why they would accept a concessionary in the hotel industry calendar, and a fitting reflection of the
rate of excise. professionalism and quality of our industry.
At the centre of this are the supermarket giants and their
Kay Brien Tribute culture that has
O n a sad note, a great person, a great friend in Kay
Brien passed away recently.
served Australia so
well.
Kay was the wife, life and business partner of Peter Brien. Premier Jay
Kay and Peter and the earlier generation of Brien’s have Weatherill and wife
been the licensees of the iconic Alberton Hotel on Port Mel are dear family
Road for over 72 years. friends of Kay and
Kay and Peter have worked closely with the local Peter.
community, and even the local parish priest is on the In fact, when Jenny
payroll. and I last visited Kay
The Alberton, like so many family owned hotels, is an at home a couple of
institution, no less important to the community and local months ago Jay and
culture than churches, even the local footy team! Mel called by also.
Kay and Peter have been stalwarts of the industry. Such is their standing
I want to acknowledge Kay Brien and husband Peter as in their community – Port Adelaide’s version of Royalty. Our
among the original young entrepreneurs and an example of hearts go out to Peter, Bec, Matt and extended family and
the importance of family business and desirable community all those that love what is the Alberton Hotel family.
www.ahasa.asn.au
Hotel Honours
T he Highway Hotel stole the spotlight at the 2012 AHA|SA
Hotel Industry Awards of Excellence held on July 24 at the
Adelaide Entertainment Centre.
The night also saw The Highway Hotel take home three
other awards:
• Best Bar Presentation & Service – Metropolitan
The Highway Hotel, which is owned by the Palmer • Best Outdoor or non-enclosed Facility
Hospitality Group, picked up the industry’s highest accolade • Best Marketed Hotel – General Division
being awarded South Australia’s Hotel of the Year. Sebel Playford Adelaide, Lion Hotel, Stirling Hotel and Port
“The Highway really epitomises what good pubs are
Lincoln Hotel were also recognised with multiple honours on
all about – great food, friendly staff, a wide range of
the night.
entertainment in a comfortable atmosphere,“ said AHA|SA
The evening was hosted by Andrew Daddo and featured
General Manager Ian Horne.
entertainment from Ricki-Lee Coulter.
“Whether you are looking for a place to have a business
lunch, a sporting enthusiast wanting to watch the big game on All winners from the AHA|SA Awards will go on to compete
a big screen, or simply catching up with family and friends for in the National AHA Awards held in Tasmania on
a drink and bite to eat. The Highway has it all.” Wednesday, September 5.
HOTEL SA
7
To see images from the night go to www.ahasa.asn.au
BEST MID-RANGE ACCOMMODATION
Stirling Hotel
BEST DELUXE HOTEL ACCOMMODATION
Sebel Playford Adelaide
BEST BISTRO/CASUAL DINING - COUNTRY
Sevenhill Hotel
BEST BISTRO/CASUAL DINING - METROPOLITAN
Robin Hood Hotel
www.ahasa.asn.au
8 BEST RESTAURANT - ACCOMMODATION DIVISION
Sebel Playford Adelaide
BEST RESTAURANT - GENERAL DIVISION
Lion Hotel
BEST BAR PRESENTATION & SERVICE - COUNTRY
Port Lincoln Hotel
BEST BAR PRESENTATION & SERVICE - METROPOLITAN
The Highway
BEST RETAIL OUTLET - COUNTRY
Western Cellars, Port Augusta
BEST RETAIL OUTLET - METROPOLITAN
Stirling Hotel
BEST OUTDOOR OR NON-ENCLOSED FACILITY
The Highway
BEST ENTERTAINMENT VENUE
Governor Hindmarsh Hotel
HOTEL SA
best sporting entertainment venue 9
Warradale Hotel
best redeveloped hotel - metropolitan
Mansfield Park Hotel
outstanding community service & achievement
Vine Inn Barossa
best marketed hotel - Accommodation division
Walkers Arms Hotel
best marketed hotel - general division
The Highway
best tourism initiative
Port Lincoln Hotel
best environmental practice
InterContinental Adelaide
best gaming venue - country
Mac’s Hotel, Mount Gambier
www.ahasa.asn.au
10 best gaming venue - metropolitan
Torrens Arms Hotel
best function operation/facility - accommodation division
Grand Mecure Mount Lofty House
best function operation/facility - general division
Joint Winners:
Lion Hotel (General Facility)
National Wine Centre of Australia (Specialist)
outstanding achievement in training - accommodation division
Hilton Adelaide
outstanding achievement in training - GENERAL division
Watermark Hotel
hotel industry rising star award
Varun Gambhir - Grand Mecure Mount Lofty House
best overall hotel
The Highway
HOTEL SALeading
the
way By Anna Kantilaftas
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It’s not an easy challenge to
combine casual elegance and
urban cool under the same roof but
Martin Palmer has achieved just that
with the new-look Warradale Hotel.
T he Diagonal Road hotel, which dates back to 1963,
merges stylish interiors with polished concrete to create a
new vibe in hotel design.
The Warradale has unveiled a variety of innovative goodies,
including wine vats, a customised chocolate fountain and bunk
rooms, but food is the hero.
Palmer Hospitality Group Director Martin Palmer said while
the cost of the project was significant, it was essential as it had
been almost 20 years since the last renovation.
“I think it’s appropriate to say that the cost was extensive
because it is a part rebuild, part refurb. But having said that, it
was in dire need of it.”
The new building, designed by Mark Folland at Folland
Panozzo Architects and built by Dave Georgio of ABH
Contracting, has softened the edges of the once rough and
ready hotel, with each room possessing its own quality
charms.
The structure is powered by the use of timber and concrete,
giving a real rawness to the Warradale Hotel, almost taking
you back to the days of the old western saloons contrasted
with the stark modernism of the design.
As you walk through the complex you quickly realise the
magnitude of the hotel’s facelift, filled with innovative concepts.
The old sign still sits above the bar, vaguely noticeable from
the beer garden, which is referred to as the Garden Veranda
Bar, as a reminder of what the hotel once was.
The outdoor area is an extension to the existing building,
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giving the hotel a breath of fresh air with the foliage still Otherwise known as the Tavern Bar, it is still the perfect spot
growing into its new home. to catch up with friends over a beer or two and a cheap meal.
In the main bar there is a small stage to one side for live The first of the renovations began in August 2010, with work
music appearances, avant-garde lighting, large screen TVs still planned for the bottle shop.
displaying a series of Martin said the three
eclectic videos and music
drifting from the speakers. “We try to embrace a style distinctive areas all have
something to offer the
The bistro is a combination varying clientele, while still
of up-market fine and
banquette style dining, with
which is more urban and complimenting the overall
theme.
several unique features.
The open kitchen creates
a bit rawer. Warm, urban “We try to embrace a style
which is more urban and a
and raw materials.”
a flow through to the dining bit rawer. Warm, urban and
room, with just a sheet raw materials.
of glass and a specially “There is a traditional
designed chocolate fountain between the chefs and patrons. aspect with an element of modern to it.
The raw theme is carried into the sports bar with a cool “The renovations and refurbishment took not quite two years.
pattern flowing through the floor as if paint has been But we aren’t really finished – we still have a couple small jobs
randomly spilt along the newly polished concrete. to do to tidy it up,” he added.
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HOTEL SA17
The hotel staff work hard to create the lively environment
well-known of the funky hotel and truly believe in what the
business has to offer.
The all-embracing refurbishment of the Warradale Hotel
includes the additional outdoor space, and restoration of the
existing building with plans to also extend the hotel’s car park.
“In the last five years we acquired the old site next door.
“We are in the process of cleaning that and opening up
the hotel, so the site is going to be pretty big and have very
extensive car parking,” Martin said.
Each of the 14 accommodation rooms also underwent
a radical makeover, with the Warradale offering
accommodation for groups.
Sleeping around 50 people, its appeal focuses on teams
using the State Aquatic Centre just a few hundred meters up
the road.
“Rather than the standard offer, we have got bunks and
cater to wider groups.
“We are now getting a lot of groups from the Aquatic
Centre.
“The premise is still targeted to people within a three km
radius but will appeal to a wide demographic.”
“Bottoms Up!”
Congratulations to the
Palmer Group on an outstanding
result at The Warradale
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www.ahasa.asn.au18
Food is the hero
The Warradale Hotel has so much on offer, but Martin
said the main focus is food, offering three menus and a wide
selection to suit everyone’s taste buds.
“We’ve got the Bistro, then we’ve got what we call the
Garden Veranda Bar and that’s got a fairly extensive menu
but more informal dining, and we also have a strong offer in
the Tavern Bar,” he said.
“We have a strong emphasis on casual dining. The food is
the hero.
“The menu is traditional with our own flair added to it. But
that’s probably just a small part of it. The offer is a bit more
cosmopolitan.”
The Bistro features a more advance selection of fine dining
where you can choose from traditional pub meals to a wide
selection of mains, pizzas and pastas, plus a fabulous dessert
menu including a list of options from the abstract, specially
designed chocolate fountain.
The smaller assortment of meals offered at the Tavern Bar
makes it the perfect stop for a quick, affordable bite.
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Surveillance – Audio Visual – Data – Phone
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HOTEL SA21
Eight sections fill the Garden Veranda menu, offering
everything from starters, pizzas and oysters to mains, desserts
and cheese selections.
To add to the already unique culture that Martin and his
team have inspired at the Warradale, the Garden Veranda
Bar also features an unusual and distinctive wine concept with
tanks of red and white wine made in-house.
With staff constantly trialing new drinks and wine brews
the bar offers a unique taste for those willing to try something
different and innovative.
“The idea behind the wine tanks is an amalgam of several
things I’ve seen travelling, mostly in the United States. It’s
unique but the wine is really good.”
Let the entertainment begin
While the food is king of the Warradale, the hotel also
promotes live music in the Tavern Bar and Garden Veranda
Bar.
“We put an emphasis on live music in the Tavern Bar,”
Martin said. “Once a month we have quite an underground
live music scene that comes out of the beachside suburbs, so
we are tapping into that a bit.
Commercial Food Equipment and Comcater
would like to congratulate the Warradale Hotel
on their new kitchen tout and hotel refurbishment.
We are proud to have supplied some of the world’s
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HOTEL SA23
“We let these young kids have a night in the Tavern Bar Facing the challenges
once a month where they play original music.
As with any major development, the Warradale’s facelift
“It’s pretty bracing but then we have a regular Friday,
didn’t come without its challenges.
Saturday night as well, with a couple of solo artists up on “One of the reasons the hotel was in need of a refurb was
stage here (the Garden Veranda Bar), and they fill the venue because it sits in this peculiar triangle.
quite well. “For a long time we were in negotiations with the
“Obviously they are different – when we do the bands they Department of Planning, Transport and Infrastructure who were
are the main feature, when we do the stage singers that’s to looking at compulsory acquisition as a way of improving the
enhance the overall offer for the night.” intersection, and so we couldn’t really do anything until that
But even live music at the Warradale comes with its had been resolved.
challenges, as people are looking for a more club-like “Funnily enough, it now looks like it has been resolved and
atmosphere. the outcome seems like it’s a pretty good one,” Martin said.
“We have a very strong live music culture and yet we find it But while a few minor hiccups occurred along the way, he
very hard because people think of it as being clubbier. said the council was supportive and would be first on the
“We support local music very strongly but it’s very hard to invite list should there be a launch in the near future.
get recognition for it. Everyone outside the industry wants to “The council, I have to say, has been pretty supportive and
think that gaming killed live music.” it would be nice to acknowledge them in some way.”
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Reaching goals
With a long history but an event brighter future, the
Warradale Hotel is certainly hitting new heights with its
new façade, and the people behind the scenes couldn’t be
happier with what they have achieved.
Martin said the venue speaks for itself.
“I am a bit of a believer of letting the people that come here
do the work for you,” he said.
“I am not a big mass advertiser. The core of our marketing
strategy is to have people actually come here and have a
good experience that they go and tell other people. Social
media is quite complementary to that.
“Today, I think the offer itself is distinctive. Everything about
it – the environment, the food and beverage, the venue itself is
unique. All of it has an element of uniqueness about it.
“The aim of the renovation and refurbishment was to
broaden the appeal of the venue through the style, the food,
the drink and the ambience and I think we’ve achieved that. I
really do.”
The Palmer Hospitality Group received numerous
awards at the AHA|SA’s Hotel Industry
Awards for Excellence 2012.
The Warradale took home the award for the Best
Sporting Entertainment Venue.
The Highway crowned four award categories
including SA’s Best Overall Hotel for 2012,
Best Bar Presentation and Service, Best
1300 654 000 Outdoor or non-enclosed Facility and Best
www.ahbeardcommercial.com Marketed Hotel.
HOTEL SASuntory FPC - in design but not approved
26
The
ever-changing
face of hotel
entertainment Richard Jones.
By Anna Kantilaftas
H otelier Richard Jones has been bringing headline acts to
Adelaide since the 1980s, and he has watched the music
industry transform.
“Back in those days I had to ask $25 on the door but people
weren’t prepared to pay.
“There was a change happening in the late ‘80s and early ‘90s,
Names like John Farnham, Jimmy Barnes, Midnight Oil, Men at and the change was in dance clubs. People were flocking to them
Work, Hunters and Collectors, Angels, Hoodoo Gurus and Paul every week.
Kelly were some of the stars to take the stage in his hotels. “For people to go and see a band, they would arrive as late as
So when Richard says ‘pokies are not the main reason the live 11:30pm when the band would come on, and then they would
music scene has changed’, he has the credentials that command leave straight after the band finished. Bar takings were no where
respect. near as high as in dance clubs.
“Music was basically the lifeblood of large suburban and “What we found with dance clubs is they would be in there
regional hotels,” he said. dead on 9pm and they would still be there to 3am. They weren’t
“They were a major part of your turnover. If you had a good going anywhere. It was a party.”
weekend with the bands, you had a good turnover for the week. The slowdown wasn’t from a lack of effort to try and keep the
“We would do bands every week. When you look back, I was live music culture going, with bands receiving free passes to bring
always pro bands. I loved the bands. I had John Farnham at the people to fill the void.
Colonnades twice. First with Little River Band and then he returned But the numbers stopped adding up. DJ systems were far more
with his new album, Whispering Jack.” cost effective and would pull larger crowds. It was a “no brainer”
Then public tastes began to change across the globe and so, in the hotel business.
too, did technology. “On dance club nights, you could almost guarantee that you
The changes came thick and fast. Patrons started to prefer discos would get between 800 and 1000 people on a Friday night.
and dance clubs. DJs became the new stars of the stage. Music With a band, you had no idea unless you were doing pre-sales.
videos exploded in popularity. Disco lighting and lazer lighting “But look at your music today; it’s so technical that some of your
were all the rage. People started installing larger TV screens at biggest names now are the DJs.
home and also expected them in pubs. Records became CDs “The music industry was changing and moving into techno music.
and now CD stores are closing and music is bought online. That style was taking over the music scene so bands had a real
Today, people want to bring their own music into hotels and struggle.
this has seen a rise in booths that allow them to connect iPods to “The days of the Angels belting out songs on SAFM was
surrounding speakers. changing.”
Patrons are spoilt for choice, forcing live music to share the stage. As well as the introduction of dance clubs, Adelaide was
Richard, the Chairman and founder of RD Jones Group, has suffering due to the low population of the time.
worked in the hotel industry since 1982 when he bought his first International acts and touring bands began to skip Adelaide as a
hotel in Victor Harbor. destination, due to lack of numbers, and the standard of good acts
He is the owner of several SA hotels, including the popular Tea started to drop off Adelaide’s live entertainment radar.
Tree Gully Hotel, Bridgeway Hotel, The Colonnades Tavern, and “I must say, this is well before pokies,” Richard added.
previously the Hotel Tivoli. It is a fallacy that hotels removed stages to make way for poker
“The problems that started with bands were that patron numbers machines.
started dropping off and so the risks and the guarantees started Poker machines were introduced to South Australia in 1994 but
to escalate,” said Richard, who has been in the industry for 30 live bands started to fall well before this.
years. “Of course, poker machines did change the industry because
HOTEL SA27
we attracted a different clientele completely. We had an older What people want from a pub has also changed, with more
clientele, so we didn’t have to worry about a whole range of emphasis on food, wine and new forms of entertainment.
issues with poker machines, such as noise levels, neighbour “You have got to give what people want. Young people dictated
complaints and police attendance. to us, we didn’t dictate to them,” Richard said.
“But to say that poker machines were the demise of bands is As part of the team introducing ENVY, a Friday night dance
completely wrong. And I should know because I was there all the party in suburban hotels featuring a list of DJs, Richard said the
way through. entertainment has simply changed from what it used to be.
“Dance clubs were basically the demise of live bands because RD Jones Group is also bringing back live entertainment to some
patrons could do so much more in dance clubs.” of the hotels, but instead of the live music remembered pre dance
Hotels have had to adapt to the new trends in the market and as clubs, the comeback will feature similar bands from back in the
South Australia currently receives high taxes on gaming, relying on ‘hey day’ in the form of a dinner show.
pokies alone is not a plausible decision. “We are bringing acts back and running three nights again,
“If I can run a hotel with poker machines and bands, I’m probably at the Woodcroft Hotel, Bridgeway Hotel and The
laughing. Why wouldn’t I do that? Gully. But it will be more of a sit down dinner show with bands
“Entertainment is not dying, it’s just we don’t do it as big and we from the ‘80s era,” he said.
don’t take the risks anymore. “People still like to see those acts, but they want to sit down now
“But poker machines never stopped young ones coming to the so that’s what we are going to introduce.
pub. The fact is people stopped going to see bands. They went “It (live music) is definitely not dead. It’s just not as commercially
to dance clubs. viable as in the ‘80s. There is a lot more for people to do.”
“It’s a business. It’s nice to say I was making money out of things
I loved to do and the band scene was a good scene to be in but
it didn’t last and couldn’t last in that form.
“So having been there and lived through it all, to say that pokies
were the demise of bands is complete rubbish,” said Richard.
During the ‘golden era’, another reoccurring issue was neighbour
complaints.
In some cases, hotels were forced to buy the
houses or pay to double insulate the windows of
surrounding neighbours due to noise complaints by
residents.
“Dance clubs still have loud music but it was the
bands that were causing problems, particularly the
use of bass. We would have the licensing police
continually watch us, checking noise levels from the
bands.
“With dance clubs, once they set the noise levels, it was
done.
“It wasn’t just about the bands, it was about everything
around them as well.”
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A Lifestyle Not Just An Attitude
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www.ahasa.asn.auLargs Pier Hotel.
From opportunity
to passion
By Anna Kantilaftas
We’re closer to South
Australian business.
At BankSA, we’re thoroughly committed to helping our local businesses. For over 160 years, we have been helping
business people fulfil their financial goals. Our inside knowledge of local market conditions means we’re
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HOTEL SA29
W hat started with an investment opportunity has become
one of Adelaide’s finest hotel clusters.
Sitting on one of the famous green upholstered booths in the
Walkers Arms Hotel, surrounded by quirky interior settings exuding
an environmentally friendly and technologically savvy atmosphere,
company Director Tim Dean reminisced about the way he fell into
an industry he is now so passionate about.
With more than 15 years experience in the South Australian
hotel industry, Tim started his career in large hotels and
accommodation venues in Adelaide.
A country boy, originally from the Riverland, his expertise was
initially in computing and mathematics.
After a stint working in Canberra, he moved back to his home Walkers Arms Hotel.
town to work in the family jewellery business, where he stayed for
12 years.
He began investing in motels, eventually moving on to buy hotels
and now owns four of South Australia’s popular destinations.
The family owned and operated group purchased the London
Tavern in January 2001, the Walkers Arms Hotel in July 2002,
the Largs Pier Hotel in November 2004 and Mac’s Hotel in May
2010.
“It was a bit by accident really,” Tim said.
“I was just an investor and we were involved in motels at the
time.
“I fell into it as an investment and seemed to have a good return
on investment. I enjoyed it and expanded through it.”
With about 250 staff on the payroll, the Dean Group prides
Mac’s Hotel.
itself on being an employer of choice within the industry.
Paying above award wages and benefits, the company aims
to attract the best in the business to ensure they are providing their expert in that field. I keep more to the overseeing and keeping the
clientele with the finest in hotel experiences. numbers right.”
Tim is assisted by Group General Manager Peter Johnson who Working alongside each other clearly works well for the duo
has 25 years experience in the industry and manages the day-to- with the group winning numerous awards over the last six years,
day operations of the business. credited to the restoration of the Largs Pier Hotel and the Walkers
“We employ about 250 people ably managed by Peter. He Arms Hotel.
has been at the forefront of everything we have done,” he said. The Largs Pier Hotel has been awarded with Best Mid-Range
“He and I work side by side. He is the hotelier, I am just the Accommodation 2010, Best Mid-Range Accommodation in
investor. But I work here every day as well. Australia 2009, Best Bar Presentation and Service and Best
“I leave the hotel running side of it to him because he is the Gaming Room.
www.ahasa.asn.au30
Londern Tavern. Largs Pier Hotel accommodation suite.
Teamed with these impressive awards, the Walkers Arms Hotel “We are just waiting for the right opportunity and when that
has also received eight AHA awards for excellence in facilities comes along we will have a crack,” Tim said.
and service including Best Overall Hotel, Best Environmental “We are currently developing the Mac’s Hotel so we will finish
Practice in Australia, Best Outdoor Facility in Australia, Best Mid- that first. There’s four stages – we are about to finish stage two
Range Accommodation, Best Redeveloped and recently the 2012 and we will soon start stage three.”
award for Best Marketed Hotel – Accommodation Division. The stages of the upgrade include a new gaming room (which
The Dean Group attribute their success to a number of factors, recently won the 2012 AHA|SA award for Best Gaming Venue –
including their team of experienced employees both at venue and Country), new bistro, new bar and family area, and in the final
head office level, suppliers and staying on top of new trends and stage a new indoor and outdoor area.
practices. “We’ve gone back to a real eclectic type feel. It’s a 1880s
Key suppliers such as Bank SA, Mark Folland of Folland hotel, so we are taking it back to yester-year,” Marketing
Panozzo Architects and CUB have supported the Dean Group Manager Dion Di Vittorio said.
through their ongoing success and major renovations. Over the last five years the Dean Group has changed its focus
from traditional pubs to family friendly and food orientated hotels.
Moving forward All of the Dean Group hotels aim to accommodate non-smokers
While Mac’s Hotel is currently undergoing a facelift, there are and smokers, provide entertainment and possess a technological
no other set plans to extend the group in the near future. aspect.
“The Walkers Arms project was completed on
Clelands Lawyers – personalised time, on budget and to the highest standards
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- Tim Dean
Director, Dean Group of Hotels
Proud to be associated with The Dean Group
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HOTEL SA31
Largs Pier Hotel bar. Mac’s Hotel bar.
The Walkers Arms is the perfect example of achieving this goal. “There’s no point being in just one market, it’s an effort to try
“Our most recent redevelopment, the Walkers Arms Hotel, and find diverse markets in different areas.
allowed us to begin with a blank canvas after a devastating fire “We try not to step on our own toes, so we moved into a
destroyed the previous building, and qualify the areas which are different market that we are not already in at the time and
important to our customer base,” Tim said. develop our hotels for the client base in those areas and it’s
“Our major focus was to create a family friendly meeting place, worked.
which appeals to the tech savvy, food lovers, environmentally “We have also diversified. Where a lot of hotels have moved
conscious, accommodation guests and fans of sport and live out of accommodation we have moved into it.
entertainment. “The other significant thing is we have moved away from bottle
“Technological factors such as the custom made super screens, shops essentially. We only have one bottle shop at Largs which
iPod docking stations in our individual beer garden booths was Australia’s first drive-thru bottle shop, opening in 1953.
and plasma panels throughout the venue, have created an “And gaming rooms are positioned in certain ways so it’s
entertainment aspect where patrons will never miss a minute of discerning for those customers. But that’s not our main focus, we
sporting action.” are known for food. Food is our thing.”
With each of their hotels situated among varying The Dean Group, particularly the Walkers Arms Hotel and
demographics, the Dean Group ensures they make the most of the London Tavern, puts emphasis on their appeal to the new
the diverse markets. generation of hotel goers, Generation-Y.
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This is particularly evident in not only their tech savvy hotels, everything, the boundaries are shifted with our community’s
but also in the way they market their businesses. expectations.
Social media is a growing form of marketing, especially in “The need to move with the times and focus expenditure on
the hotel industry, and Marketing Manager Dion is no stranger different areas is paramount to running a successful venue.”
to Twitter and Facebook. Dion agreed. “It’s about keeping up with that innovation
“The way we market to our patrons has also changed with and changes and staying ahead. We’ve tried to make those
the focus diverting from traditional media channels to the technological factors and things that are new to our client
social media realm,” Tim said. base.
“It doesn’t cost us a lot of money, primarily my time, and you can “It’s just about keeping ahead of the game. Or even that
make it fun and interactive and build a community,” Dion added. environmental angle as well which was something that was
never done. The challenge is to appeal to people.”
Stepping up to the challenge But according to Tim, reinvesting in the hotels was the key
It’s no secret that the Adelaide hotel industry faces many to avoiding any major hiccups during the global financial
challenges in the daily running of their business. crisis.
A market driven by trends with forever changing government “Certainly a big challenge is the continue reinvestment in
regulation, demographics and technology, hoteliers need to the hotels to keep ahead of the game. We have to just keep
ensure they are keeping up with the industry demands and changing and keep moving ahead.
continue to reinvest into their hotels. “We slipped through the crisis (GFC) without even
“One of the biggest challenges facing the hospitality industry knowing about it. Mainly because we had invested money
is keeping up with the ever changing demographics and in the hotels.
consumer tastes,” Tim said. “We will strive well into the future to ensure that we are
“We went out on a limb when commencing the rebuild of meeting the expectations of our patrons and providing them
the Walkers Arms Hotel and when you think you’re on top of with a unique experience in the South Australian market.”
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HOTEL SA33
SA’s Leading Liquor Wholesaler. Phone 8416 7500
Publican’s
Pearlers
Damian Peterson
The Hotel Metropolitan
How long have you been in the industry? What advice would you give to someone who
25 years (First job was at the Beach House Hotel, Sandy wanted to begin a career in the hospitality
Bay in 1988). industry/or run their own pub?
Work hard. Learn how to do every single job in your venue.
How many pubs have you worked at, ran or
Make sure you enjoy what you are doing because it’s
owned?
supposed to be fun.
About 10 between Tassie, The Territory and SA.
“When I retire from being a publican, I will…”
Why did you become a publican?
Sleep, travel, play golf and take a siesta with my wife.
Because I bought a pub! But I worked in pubs whilst I was
studying Economics at Uni and after a brief ‘day job’ stint, I Do you have a nickname?
just ended up back in the industry. I do love the industry and Dames, Damo.
hospitality businesses are dynamic businesses to run. Which is your favourite sporting team, and
If you weren’t a publican what else would you who is your favourite sporting person?
be doing? Hawthorn. Dermott Brereton.
I’m still trying to work that out but probably playing a lot What is your favourite holiday spot?
more golf. Thailand.
Besides your hotel, which other hotel(s) do you If you could sit down to dinner with three
admire and why? people, who would they be?
The Goody Park Hotel, because the boys just know how Well I can’t have a dinner party for less than six, so
to run a good pub. The Belair for a great (big) refit and Cameron Diaz, John Cleese, Michael Lewis, Johnny Depp,
The Wright Street because it’s nice to see people doing and my wife Sonya.
something different and doing it well. (Special mention to What is your favourite food?
Customs House Hotel, Hobart). Thai Beef Salad or Green Chicken Curry.
What do you think are the elements that make What is the strangest drink a customer has
up a good pub? ordered from you?
Providing true hospitality in comfortable spaces on a In Darwin we used to serve an old bloke who sipped shots
consistent basis. It helps if the publican (and staff) are of Angostura Bitters neat. Another guy used to drink half
genuinely involved with the clientele as well. beer and half tomato juice as a hangover cure.
www.ahasa.asn.au34
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