LONDON & PARTNERS' REPORT TO THE GLA - Q1 2019-2020
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LONDON & PARTNERS’ REPORT TO THE GLA Q1 2019-2020
Table of Contents
Headlines
KPI’s
Activity:
• FDI
• Brand Engagement
• Trade & Growth
• Major Events
• Business and Leisure Tourism
• Higher Education and Talent
Markets:
• India
• China
• France
• Germany
• North America
Sectors:
• Urban
• Creative
• Innovation & Life Sciences
• Finance, Business Services &
Technology
Research & Insights
Revenue Generations
Risks
Finance Overview
Introduction: 2019/20 Key Performance Indicators
An improved methodology to reflect the new
strategy and a new system to track performance
Our three-year strategy is focused on engaging Note that for the marketing metrics,
audiences earlier in their decision making to performance against a ‘time gone of YTD’
choose London or remain here. As approved by target’ is dependent on when in the year
the L&P board last September, our KPIs reflect this campaigns will take place. There is also a
as we have introduced new measures to track circa three months time lag before broad
brand engagement and perception. cast, which Brand Engagement is based
on, becomes available.
In addition, to reflect our strategy, we
have set targets against a more Our newly implemented Salesforce
focused set of activities, for example system helps us better track and forecast
performance from core markets and our performance, particularly for GVA, and
specific target audience, predominantly we have included an example of the
contestable and first timers. dashboards to showcase how it aids KPI
reporting.
2019/20 outcomes as set out in L&P’s business plan
London & Partners Mission: Good Growth for London
What we do What we measure KPI Target 2019/20
Engaging target We measure engagement by our Audience engagements: Audience engagements:
audiences target audiences with our content. Content about specific London products or campaigns and 20.6 million
An ‘engagement’ is different for always on content. Audience includes targeted leisure
each channel, e.g., a share on tourists, students, Talent Toolkit users.
social media, watching a video,
comments, clicks. Brand engagements: Brand engagements:
Content about London’s broader offer, brand and values 48 million
including broadcast of major events.
Improving We measure improved perceptions Audience engagement perceptions: Audience engagements
London’s global of London, by comparing our Improvement vs control for content about specific London perceptions change:
reputation targeted audience against a control products or campaigns + 8%
group. We measure perceptions of
a defined set of key messages Brand engagement perceptions: Brand engagements
about London. Improvement vs control for content about London’s broader perceptions change:
offer, brand and values. +4%
Convincing We measure the additional Direct GVA from business growth Direct GVA:
audiences to economic benefit of our (Foreign Direct Investment, Trade, Growth, Business Tourism £175m
choose London interventions for the London and Major Events) (of which 80% from target
and supporting economy. sectors).
businesses to
grow in London Indirect GVA from international student engagement. Indirect GVA:
£15m
Working in We measure the resources we Proportion of our activity that is not funded by resources from 50%
partnership attract from the London business the Greater London Authority.
community, our commercial activity
and other sources. 5
19/20 Business GVA: Outcomes vs targets This slide shows a dashboard from our new Salesforce system. It allows us to better track and forecast our GVA performance. With £60M GVA achieved to date, we project to achieve £189M by year end which is close to the annual target. The dashboard provide an overview on how the GVA has been achieved by business line and sector as well as a forecast. Note that GVA by territory is not yet reliable and being fixed.
Activity
FDI – new projects and wins
Growth
• The Key Accounts team hosted a Diversity & Inclusivity roundtable with 15 corporates discussing specific
challenges and opportunities around BAME talent, or as we call it Origins.
• We sponsored the German Chamber Annual dinner and invited a number of key German investors and
leveraged the World Diving Series with our Chinese clients.
• We proactively supported and presented at London Tech Week.
• Engagement with Indian clients has grown since the roundtable with Rajesh – we engaged clients around the
Cricket World Cup and are working on exciting opportunities with Wipro on innovation with HereEast.
• We have sourced a new project with Autodesk, an American multinational software company, who are looking to
locate an AI Lab in either London, Dublin or BonneFDI – new projects and wins
Contestable Non-contestable Sector- Specific
• The Mobile Wallet Private • Completion from German certical ILS
Company from India. They are a farming company InFarm (10Y1, 50 • Won project: Shivom, US innovative
payment solution company that Y3) company moved its HQ to London
offer their consumers a unique app • Completion from • New significant project Q1: iFlytek, AI
which makes complex household US fitness company, Soul Cycle company from China.
budgeting convenient. (50Y1, 60Y3 ) Creative
• Total GVA 8,036,185.15, • Working with Dutch hotel group • Magic Leap is a creative win from East
contestable with the UK, 50 Citizen M who met with Deputy Coast North America in the AR/VR space.
jobs year 1, 200 jobs year 3. Mayor late June. They are looking They are a strategically important company
at establishing two more hotels in who are now working with us on HUMAN.
• Databricks from San Francisco. London (currently have three). 150 • New significant project Q1: Double Fine
They are a leader in unified jobs Y1 jobs per hotel, for 300 in Productions, US Games company
analytics and opened their new total. Urban
EMEA HQ in Baker Street, highly • Lime, US company - 4.1 million GVA.
contestable with Amsterdam. Operates dockless electric bikes.
• GVA 9,602,830.80, 150 jobs • Main leadgen activity: Circular Economy
year 1, 500 jobs year 3. week/London Tech Week, Cleantech Forum
StockholmBrand Engagement
Future of London China brand campaign Major Events
• Developing London's Global Good • New marketing resource recruited in- • visitlondon.com branding at FINA
News Room processes and market to create and deliver brand Diving World Series (17-19 May).
infrastructure, including piloting with the activity through partnership Social media activity on site
team in-market in Germany marketing, starting July including Tom Daley Instagram
• Content testing with multipliers via • SINA Weibo London visit in April has interview reaching 86,000.
Verve to determine the success of the helped kick-start the relationship, as Broadcast report to follow in Q2.
content at delivering the Future of well as getting great coverage in • visitlondon.com branding in bowl
London message – optimisation planned China with over 600k engagements at Cricket World Cup. Rights
for Q1-2 on the SINA Weibo social media package includes
• Reviewing progress of the programme platform further exposure via a vignette
to date and establishing priorities for the • Scoping a project to create a London screened as part of the global
year ahead. These include increasing influencer network on SINA Weibo, broadcast of each match.
volume of multipliers, improving linking Weibo influencers to • Exposure for London via
multiplier engagement rates, generating influential London brands and broadcast/streaming of MLB
engagement with end audiences and organisations who are already using London Series; SLS and related
driving perception shift. Weibo. to activations across the city for
• Continue to recruit top-tier multipliers in CWC; MLB; EURO 2020 and
London and in-market SLS.Trade & Growth:
Business Growth Programme
TARGETS ACTIVITIES ACTIVITIES
• Total number of active companies on • Cohort 6 launch together with • 1 workshops on access to finance,
the programme: 521 / 530 MIBP to bring on a further 75 sales acceleration, product market
companies fit, business modelling, marketing,
KPI’S • Innovation Festival during London leadership and people strategies
Tech Week with over 350 • Approximately 50 hours of 1:1
• C1: 350 / 530 attendees, 50 corporates and 20 mentoring
• C8: 177.5 / 170 speakers • Launched new Mentor engagement
• C5: 49 / 50 • BGP Pitch night with 9 companies project due to be completed by the
pitching for investment to 6 VCs end of July 2019
• C29: 36 / 58 and over 50 attendees including • Office hours with: Octopus
VC and Angel investors, mentors, Ventures, Downing Ventures, HR
ERDF partners and peers Revolution, The Client Key, The
• Strategic Partnership breakfast Future Factory and Kingston Smith
• We are still waiting for a final
steering group • Meet the Corporate events:
decision on our ERDF extension that
will secure the programme until the • Alumni connect with approx. 50 Facebook, Wipro, SPIE UK, BUPA,
end of March 2022.. Alumni, Strategic Partners and WBA & Nike
MentorsTrade & Growth:
Mayor’s International Business Programme
TARGETS ACTIVITIES ACTIVITIES
• Total number of active • Launch of cohort 13 with 62 high growth companies • Steering Group Meeting (April) attended by
companies on the programme: joining the programme. GLA, WSGR, Collinson, Taylor Wessing,
704 / 900 KPMG and Lloyds
• Innovation Festival during London Tech Week with
over 350 attendees, 50 corporates and 20 speakers • Office Hours: Set up in California, US
KPI’S Expansion with NYCEDC, Transfer Pricing,
• Pitch event with Nike during London Tech Week
which saw 8 companies selected to pitch Equity Events for Entrepreneurs, Brexit
• C1: 381/900 Update, R&D Tax Credits, Strategic
• Alumni Networking Event held with our partner Marketing Approach, Managing Overseas
• C8: 1237 / 1200 WGSR Employees and sessions with Ginger May
• Trade Mission with Rajesh Agrawal to Hong Kong & PR
China which saw 14 companies from the creative • Meet the Corporate: Walgreens Boots
tech sector take part. Alliance, BT Ventures, Wipro, Astra Zeneca,
• Participation in Cannes which comprised of panels, Banco Pan and NIke
networking and meetings within the creative • Meet the Cities: Beijing and Denver
industries sector
• Meet the Mentor: Omid Ashtari
• Female Founders Trade Mission to New York in
partnership with DiT and the FCO • Workshops: How to Retain Talent, Sales &
Share Options, Learning the Silicon Valley
• Trade Mission to Japan Playbook, How to Build your Board, Are you
• Fintech Trade Mission to India Invest Ready, Pre-Mission BootcampMajor Events
DELIVERED/SUPPORTED WON/BIDDING OTHER
• FINA Diving World Series held at • World Para Swimming • Wrap up report completed for
Aquatics Centre. Championships announced for Chinese New Year 2019 – L&P
London. Part of host city delivered £104,040 in VIK.
• Major League Baseball London governance with support focused • Contributed to the second draft of
Series (MLB) at London Stadium around marketing and the UEFA Euro 2020 Host City
with two days of sell out crowds and communications. Concept and supported the 1YTG
a free fanzone in Brick Lane. Results announcement.
to be reported in Q2. • Tottenham Hotspur announced • Major Sports Event prospecting
as host of 2021 European Pro work delivered.
• ICC Cricket World Cup 2019 Club Rugby finals weekend. • Tickets on sale and teams
(CWC) commenced on 30 May. announced for the NFL’s 4
London’s fanzone announced for • MLB confirmed for 2020 with London Games.
Trafalgar Square on 30th April, to run dates and teams announced. • Exposure for London and/or
alongside the final at Lord’s. Results visitlondon.com on site at/via
to be reported in Q2. • Contributed to the bid for London broadcast of Cricket World Cup;
to host UEFA Champions FINA Diving World Series; MLB
• Street League Skateboarding League Final 2023. Decision London Series; SLS and related
(SLS) returned to the Copper Box expected in Q2. to activations across the city for
Arena. Results to be reported in Q2. CWC; MLB; EURO 2020 and
SLS.Business Tourism
ACTIVITY KEY WINS BIDS
• Meet GB • Vokdams for SAP from Germany • ESC 2024 – 30,000+ delegates
• June 2019
• IMEX, Frankfurt • 1500 people for 4 days at Hilton Met • ICRA 2023 – WON against Vienna and
• £1M GVA Copenhagen!
• European Cities Marketing annual
conference • Legal Geek festival from USA • WCPCCS (with partner venue ExCeL) – lost
• Oct 2019 to Singapore
• Cityfair, London • 2,000 for 2 days at Old Truman Brewery
• £454K GVA • EACS final bid presentation – won but under
• Association World Congress embargo
• Shared Studios brand activation from USA.
• ICRA , Montreal Shipping container with same shared content in 12 • EAO – put ‘what’s new’ update presentation
cities at once. Big engagement piece for VL.com. forward and WON event for 2023 (against
• Great Ambassador Networking Group • July/Aug 2019 Istanbul) – still confidential
conference, Aberdeen • 12 days based on 500 per day at Queens
Walk (Southbank Centre) • EULAR & ESHRE – waiting to hear
• Chinese Event Planner Guide • £586K GVA
• EASL announced returning to London in April
• London Tech Week - 300 events, 58,000 • Euros 2020 officials accommodation from 2020.
attendees, 35% international,1.2m social Switzerland:
engagements • May/July 2020; 44 days • Working with GLA - health and environment
• Average people per night at 776 teams for ESC Heart Healthy Cities initiative.
• The Meetings Show • £3.8M GVA Speaking opportunity in Paris on 2nd
September at the ESC pre-congress event.Leisure Tourism
INTERNATIONAL DOMESTIC
• We worked with British singer- • Our Culture campaign promoted • A new Domestic Tourism • Planning will begin in Q2 with
songwriter Shaun Gibson who London’s cultural Consortium was launched by the the collation of insights and
adapts Chinese songs offering, including London Mayor at Tourism Means Business data to inform the
into English. The resulting video Borough of Culture, nightlife and on March 13. Consortium's activities, and
engaged over 4 million people on Night Tube. The • The Consortium the appointment of a
the Chinese video campaign achieved 5m joins industry stakeholders such as Marketing Strategy agency to
platform TikTok (抖音). engagements with the French the GLA and TfL, BIDs, landlords develop a three-year strategic
and US target audiences. and destinations to promote plan, define KPIs and
• Cricket World Cup campaign in London to domestic visitors over a campaigns for year one.
partnership with Visit Britain • The Royal Baby campaign used three-year period from 2019-22. • London & Partners will
launched The Biggest Fan the Royal birth as a hook to • London & Partners is the delivery complete recruitment of a new
campaign, using UGC to engage a US leisure target partner for the Consortium, tasked Domestic Tourism Marketing
promote London to our audience with royal and family- with leading and executing an team in Q2 to support the
audiences on ESPN's CricInfo themed content, engaging over 'always on' programme of activities delivery of the project
channels. To date, we have half a million on social media and a series of marketing
achieved over 2m engagements with news coverage in the New campaigns, to address a 3%
with our Indian audiences. York Times, Washington Post , decline YOY in domestic day visits
People Magazine , USA since 2017 and a 2% decline YOY
Today. in overnight visits. These activities
will be funded by the Consortium
partners according to an agreed
financial model.Higher Education & Talent
Higher Education
• The Government's International Education Strategy was launched in April 2019. It aims to raise international student numbers in the UK to
600,000 by 2030, an increase of 30%. If London maintains its share of international students, this means that 180,000 international students
will be studying here in 2030, up from 114,000 today.
• London & Partners' two prospective student-facing websites, www.studylondon.ac.uk and its Mandarin counterpart, www.london.cn, continued
to fulfil their remit to provide inspiring content about studying in London, alongside reliable and comprehensive information on the practical
aspects of choosing and applying to a London university. The .ac.uk site will be migrated to a new CMS during 2019 and a review and refresh of
all content is part of this exercise.
• The summer schools microsites and campaign drew to a close at the end of May 2019. The campaign was supported in China by a competition
to win one of two fully-funded places at a London summer school: this massively exceeded expectations, attracting more than 3,000 applicants.
Overall this campaign created more than 2 million engagements among prospective students aged 16 – 24 in our five target markets, and was
also successful in driving stakeholder engagement and commercial income. 45 summer schools were highlighted on the site, and 12 commercial
partnerships were formed.
• An India-focused campaign launched in May to coincide with the Cricket World Cup. The hero video showed Indian students using cricket to
make friends, settle into their institutions and enhance their study in London, and demonstrated London's welcoming attitude to students. Initial
results show that this campaign is proving highly successful in engaging prospective Indian students.
Talent
• The launch activity for the Talent Toolkit (www.jobsandtalent.london) concluded in March 2019: the results, now in, show that the campaign
achieved nearly 300,000 engagements from the demanding target of business people in France, Germany and the US. During Q1 a round table
on diversity was held to support the talent work: it attracted strong interest from a range of London businesses. Work continues to keep the
content up to date and relevant, and a new campaign is now in preparation for Q2 / 3 2019.View from the Markets
India
HEADLINES FDI ACTIVITY
• Incumbent government wins • India seen a big uptick in FDI • L&P India team hosted outreach events
national elections with a landslide investments in the Q1 of this across major cities Kerala and in Pune
majority. Major pro-business reforms financial year. Seven Indian • Indian major investors invited to London
on cards. This bodes well for British companies invest in Q1 with to attend the Business Hospitality and
companies looking to do business in TMW investing over GBP 8 matches around the Cricket World Cup
India and Indian companies looking million over the next 3 years • Laura Citron, CEO L&P led a delegation
to grow internationally. • Major investments into London of London based Fintech companies to
seen by Indian Unicorns namely, three cities in India, namely Mumbai,
• Indian companies invest big in Ola cabs and OYO Rooms Chennai and Bangalore from 6-9 May
London in Q1 post Brexit being • Tech remains the major sector for 2019. Big deals signed with Indian
deferred but uncertainty weighs receiving FDI but Urban sectors companies
heavy on major investment also sees a lot of interest from • Deputy Mayor for Business Rajesh
decisions Indian companies Agrawal was in Mumbai in April 2019 and
met with potential investors and London's
International AmbassadorsChina
HEADLINES FDI ACTIVITY
•Shanghai London Stock Connect opened •Q1 is comparative slow for •Julie Chappell, MD Markets and representatives from
on 17 June. This Connect brings together getting FDI from China to London design business attended Shenzhen Design Week
one of the world’s largest domestic capital settle in London, 3 in April, promoting London’s creative industry. Julie and L&P
markets (Shanghai) with the world’s completions. We saw SZ team also visited Hainan province for the first time,
leading international market (London). hesitation and confusion from developed partnership with Hainan government and
China investors re the business organizations.
•UK-China 10th Economic and Financial uncertainty of Brexit.
Dialogue brought more than £500 million •Weibo International, one of the most influential social media
in commercial deliverables in areas such •Pipeline remains healthy, tech in China, visited London in April. L&P arranged various
as energy, education and financial is the major sector for events for them to engage with London tourism, education,
services. generate FDI leads, followed culture, government organizations, drawing up
by financial and business collaborations plan to attract Chinese audiences via Weibo.
•Brexit uncertainty weighs heavy on major services.
investment decisions by Chinese •Deputy Mayor for Business Rajesh Agrawal led 14 MIBP
investors. Creative Tech companies visited Hong Kong, Shenzhen and
Shanghai in later May. MIBP companies had meetings and
•Concerns have been raised by recent networking events, resulting in many business leads.
debate between political figures in China
and the UK re the situation in Hong •Bingbing Zhao, Chief Rep Greater China spoke at several
Kong. major events: International Finance & Real Estate
Innovation Summit in BJ, Shenzhen Smart City Forum and
Bank of China UK Investment Forum in May.Germany
HEADLINES FDI ACTIVITY
• The number of British companies in • Brexit uncertainty weights • Germany brought over a delegation of 6
Germany is rising due to Brexit, a new heavy on German investment companies and 12 attendees to London Tech
German government report states. Since into the UK. Nevertheless, Week. Companies are likely to land in London
2016, the number of British firms German airtaxi scale up Lilium over the next 12 months. The team organised a
established in Germany has risen by 34 create several hundred successful Meet the Corporate event in Berlin
percent, with the UK's decision to leave engineering jobs in London with TfL Riskesh Shah and more than 40
the EU a key factor for 45% of over the next 3 years. attendees. 7 companies pitched. Rikesh asked
companies. One out of every eight Volocopter, also an airtaxi for continued collaboration & praised the
German companies with business in the provider run a pilot with TfL preselection of companies.
U.K. is planning to relocate their and Skyport. • Created Scale London accelerator engaging
investments to other markets because of heavily with the Germany companies, VCs, L&P
concerns about Brexit. At the same time, Commercial Partners, accelerators and
Brexit pushed German companies to set general ecosystem as well as local soft landing
up UK subsidiaries. pads ie Australia and more recently the German
• Deutsche Bank has made the first of the Accelerator (like MIBP, supports scaling of
18,000 job cuts as part of a radical German companies abroad) currently only active
reorganisation. The changes will shrink its in NY and Singapore.
investment banking business to become • Focus of Scale London:
"leaner and stronger". London and New
• Clients, Community/connections, Capital,
York are most affected.
Coaching, Cross boarder peer to peer
• Meanwhile, the southern state of Bavaria mentoring, Content & information
is planning to open an office in London in
a bid to strengthen links.France
HEADLINES FDI ACTIVITY
• France makes a post-Brexit grab for • Brexit uncertainty continues • L&P French team is working a fall MIBP
UK's game developers (French to weight heavy on French Creative Delegation, a fall Mobility
government promises tax breaks and decisions makers and French delegation into London (Urban)
subsidies for companies who relocate investment into the UK. • Pushing two more leads to completion
from UK to France.) • Relationships with the (Flyview, Atelier des Lumieres)
ecosystems and with • Working on identifying corporate
• French companies went from "a wait companies continues to be sponsorship for Human and corporate
and see approach" to a rather nurtured. partners for France.
aggressive post Brexit response. • Recent win with Alsyd • Ongoing discussions with BPI and
(cybersecurity). Business France for future delegation.
• Uncertainty continues to weigh on
• Fintech, Cybersecurity, • City to City expenditure with Paris and
investment decisions. AR/VR and Creative remains CO – two programs Fintech incubator
the hot sectors in France. and Smart city Incubator.
• Mobility and Urban also
sparks a lot of interest from
French companies.North America
HEADLINES FDI ACTIVITY
• The US economy continues to grow steadily, • NA has had a successful start to • Conferences attended: Collision
although with multiple risks including trade wars, the 2019/2020 FY with GVA of (Toronto); FinTech South (Atlanta);
Fed moves and a potential government £26,885,877 achieved to date. New York FinTech Week (New York);
shutdown. Many market analysts anticipate a These break down by sector as: Bio (Philadelphia), AccelerateAB &
slowdown in Q4 2019 / Q1 2020. FBST £16,246,163; Inventure$ (Calgary); Startup
• US VC investment hit a record high of $132.1 Urban £7,844,189, Conference (Mountain View); E3 (LA);
billion in 2018, and about 65% went into larger Creative £1,568,339 and San Diego Start-Up Week San Diego);
and late-stage deals. As huge flows of capital ILS £1,227,185. World Trade Week (LA); Entertainment
pour into the core software and SaaS companies, • Notable successes include the Technology Conference (Santa
many VCs are looking to emerging sectors that Clara); Cyber Conference (Portland);
data science and engineering
are less congested with investments. Some areas DIT In-Market Conference (Denver).
platform Databricks
to watch include cybersecurity, robotics, the
(£9,602,831), the dental industry • Supported Denver Mission delegation
applications of artificial intelligence & machine
disruptor the Smile Direct Club to LTW (LA office), World Trade Centre
learning (AI & ML), next-gen infrastructure,
FinTech, HealthTech and traditional industries (£3,781,179. Awaiting feedback Toronto Fintech Mission for LTW (TO
ripe for disruption. In the life sciences sector, form), the electric scooter office).
cancer treatments, gene therapy and rare company Lime (£4,154,171) and • Lord Mayor Visit (Toronto, Chicago,
diseases continue to garner interest. (SVB the privately-held international Atlanta). E-commerce round tables
Venture Monitor Report Q1 19) development agency Chemonics (SF & LA)
• The Canadian economy had a slow start to 2019 (£1,994,581).
partially due to a decline in exports. However, the • 148 new contestable projects
fundamentals remain strong, with expectations have been created to date and
that economic expansion should pick up its pace the pipeline is healthy.
throughout the rest of 2019.North America
TRADE BUSINESS TOURISM
• In April, the MIBP took a trade mission of 14 female founders to April
New York. The mission was highly successful and feedback from • Multiple partner engagements including Langham, The Stafford
the female founder’s has been very positive. For this mission, the London, Maybourne Hotel Group
MIBP team partnered with the UK’s Foreign Commonwealth • Global Meetings Industry Day, New York Area event in support of the
Office and the UK’s Department for International Trade in NYC. international Meetings Industry advocacy day (Julie Chappell
The mission’s aim was to accelerate growth for the female attended)
founders via a 3-day program with networking events, roundtable
discussions, pitching sessions, knowledge seminars, and May
introductions to prominent business leaders, investors, • London Familiarisation Trip with Sheraton Grand Park Lane,
ecosystem influencers, and other female entrepreneurs in NYC Grosvenor House and 2B UK; hosted 4 meeting and incentive
eager to share their success stories. planners from key agencies across US and Canada
• IMEX Frankfurt
• During London Tech Week, the MIBP team created several
opportunities for MIBP companies to engage with visiting North
June
American stakeholders and delegations. A few examples:
• Prevue Visionary Summit in Washington, D.C.; sponsored by
• Office hours with the New York City VisitBritain; met with 30 meeting planners with international business
Economic Development Corporation • Sales Mission with Edwardian London, Hilton London, Historic Royal
• One-to-one meetings with World Business Chicago Palaces and Tobacco Dock; travelled to San Francisco and Los
Angles to meet with 18+ clients over 5 days, including agencies
• Speed networking and roundtable discussions with the representing Salesforce, Amazon Web Services and Nutanix; met
visiting Denver delegation. The delegation consisted of with Herbalife corporate offices
representatives from the city and some of Denver’s most • Attended MPI World Education Congress in Toronto for professional
successful entrepreneurs in tech development and networking; 2500+ attendees from around the worldSectors
Urban
HIGHLIGHTS ACTIVITIES ACTIVITIES
• Delivered 4 FDI successes, with a total • Participation in/organisation of multiple • Delivery of a cleantech focused lead
GVA of £9.7 million and created 43 new events, both in London and overseas: generation programme with multiple
lead & opportunities • Three meet-the-corporate events, activities:
• Recruited 17 urban sector companies with Spie, Wipro and TfL (in • Cleantech Innovate (April) –
for the trade & growth programmes Berlin) respectively speaking engagement on
• Held two sector influencers dinners for • London Real Estate Forum – L&P's support to cleantech
smart mobility and cleantech speaking engagement for Laura businesses
respectively Citron • Cleantech Forum (Stockholm,
• Connected Britain – panel on May) - lead generation across
NEXT QUARTER London as a global test bed city BGP, MIBP and FDI + scoping
• Preparation for activation programmes for innovation (with GLA, LLDC potential for London to bid for
on govtech/proptech in Q3 and mobility and Connected Places Catapult) 2021
in Q4 + development of assets • Supporting partner for Smart • London for Cleantech event
• Working with the NA team on the Mobility Living Lab launch event (part of London Tech
London-Los Angeles bridge and related • Attended Future Proptech; Future Week/Circular Economy
activities Mobility (Berlin); Vivatech (Paris); Week), in partnership with
• Urban mission to Detroit and Chicago in TNW (A'dam); TU Automotive Geovation and GLA
September (Detroit); Smart City Forum
• London events, inc. meet-the-corporate (Shenzhen); Greentech Festival
events with City of London, Heathrow (Berlin)
and Spie, and a 'Future of Streets'
roundtable with NLACreative
HIGHLIGHTS ACTIVITIES ACTIVITIES
• Delivered 3 creative FDI successes, • With marketing developed • BGP organised Future of
with a total GVA of £853,515m advertising FoL messaging and Advertising Facebook event with over 130
• Recruited 45 creative companies for the collateral people
trade and growth programmes • Insights provided DIT with AR/VR • Attended Fashion District dinner
and Games content for UK wide • Attended Advertising Association dinner
propositions • MIBP hosted Meet the Corporate event with
• Attended Createch and Creativity is Nike during Createch
NEXT QUARTER GREAT Steering Groups • Attended Createch with wider
• Hosted table at BAFTA Games creative team, sponsored 50 to Watch
• Setting up Slush working group for Awards dinner brochure with many MIBP and BGP
MIBP, FDI and DIT and preparing for • Hosted reception for London companies featured, had FDI clients attend
Slush Games Festival ministerial breakfast as well as present as
• Hosted retailtech breakfast keynote at event
• Hosted retailtech delegation from • Attended Cannes Lions with MIBP mission
Business France of 20 companies
• Hosted panel during Cannes Lions with MIBP
and FDI clientsInnovation & Life Sciences
HIGHLIGHTS COGX ACTIVITIES ACTIVITIES
• Welcomed international delegations • Secured 80 free tickets that were • Secured several major Life Science
to CogX during LTW split across our markets for conventions for London (up until 2024).
• Secured a whole new range prospects - High growth scale Most are under embargo.
of important conventions for Life ups and International Corporates • MedCity represented London at BIO US in
Sciences in London • Oganised a networking lunch for Philadelphia (US) June 2019.
• Represented L&P around 50 people (included key • Organised a Business Breakfast
at EdTechX Europe Summit people from international for Education during London Tech Week
delegation above) on the • Supported DIT to build the London section
NEXT QUARTER Tuesday. of their EdTech sector proposition
• Hosted University Roundtable • Supported GLA in bid to for the European
• MedCity anniversary in September Breakfast with 4 VIP clients Innovation Capital Award.
• Launch of EdTech series of meeting with universities/talent on • Created a specific MedTech guide in
events, first to take place end AI in London partnership with MedCity, to coincide with
of August, looking at the MedTech Hub launch.
interaction/partnerships with Schools • Represented London & Partners at the
EdTech X Summit in London, as a speaker
and judge in the worldwide startup
competition.Finance & Business Services and Technology
HIGHLIGHTS
• In June the FBST team hosted a Meet the Regulators event with the Financial Conduct Authority (FCA). The FCA is the conduct
regulator for 58,000 financial services firms and financial markets in the UK and the prudential regulator for over 18,000 of those firms.
We had a great turnout from MIBP, FDI & BGP clients all looking for a chance to meet the FCA. The FCA gave insight into their
Innovation Hub and Regulatory Sandbox with substantial time for Q&A. All clients were thoroughly engaged and hugely enjoyed t he
session, which was extremely informative and something we will continue every six months.
• During London Tech Week, L&P presented to a group of Candian fintechs together with legal partner, Taylor Wessing,
and WealthSimple (wealthtech firm from Toronto that has recently setup in London)
• Head of FBST attended Money2020 Europe, the global fintech conference held in Amsterdam and the premier fintech conference on the
global calendar; the objective was to generate new leads and new connections, and to assess L&Ps involvement next year
• During Innovate Finance's Global Summit in April L&P co-hosted, with our partners KPMG, a fintech breakfast session with a keynote
from Catherine McGuiness (City of London Policy Director and London & Partners board member),
a panel discussion with WealthSimple, Worldpay and Tradeledger moderated by the KPMG Global Head of Fintech and closing
remarks from the Deputy Mayor for Business
• L&P hosted blockchain (April) and cyber security (May) roundtable dinners with a group of senior influencers from industry, academia
and government to feedback on our 'Future of London' messaging as well as discuss the key developments, opportunities and
challenges facing the sectorStrategy & Corporate Affairs
RESEARCH & INSIGHTS
• Completed ‘Future of London’ messaging research and rolled out the results across the business, including sessions held with each overseas team.
• Supported Launch of Centre for Cities London as a HQ city report - provided data & analysis of FDI trends and input into report content as part of the
advisory board for the report.
• Supported PR & Comms team with content for London Tech Week press releases, briefings for various events and media interviews.
• Delivered an insight showcase on our recent International Student Sentiment research to university partners.
• Produced a tourism webinar for our members to update them on the latest tourism trends.
• Created and distributed a new report on flight capacity for London.
• Published Q1 2019 attractions monitor report and tourism trends report.
• Curated and presented the insight review for the Domestic Tourism Consortium.
• Improved research tools and processes:
• Migrated our research request tool into Salesforce to streamline our management of insight requests.
• Initiated a review of survey providers to ensure we are utilising the best provider out there.
• Provided further data & analysis on trends in FDI and VC investment trends to contribute to the London Industrial Strategy evidence base
and develop Lead Generation toolkits.
• People News: We welcome Alexander Waterman to the team as a Business Insight Manager: Alex will spend Q2 working across a range of projects
including the Royal Docks proposition development and monitoring business sentiment.Strategy & Corporate Affairs
CORPORATE COMMUNICATIONS & PUBLIC AFFAIRS STRATEGY & PLANNING
• This quarter has seen significant progress towards creating an • The 19/20 Business Plan sets direction and guide’s, not only this
Internal Communications structure able to fully support our team’s, but also L&P’s priorities. During the first months of the year,
increased global footprint. As part of this work a new, modern the strategy team has put all the levers in place to support the
intranet has been developed and will launch in July. The intranet is organisation in delivering the plan, such as new score cards,
news-driven and allows us to highlight current, important activity for dashboards and periodical surveys underpinning the evaluation
staff, and to improve ease of sharing important information. model etc.
• We have also taken further steps to improve the transparency and • A new approach (called ‘Decision Making at L&P’) to more rigorously
visibility of our work. As part of this we have introduced a regular set up and deliver projects and programmes has been rolled out to all
newsletter for London Assembly members and other stakeholders, to senior leaders in SLT to raise the bar on how we successfully deliver,
highlight our core successes and to inform stakeholders of upcoming measure and resource these. With c. 40 programmes and projects at
activity. various stages, we believe that this is a step change for L&P.
• We have continued to operate an ongoing contact programme with • In line with our new transparency policy, we are in the process of
political and civil society stakeholders to discuss our work. These procuring a KPI Auditor. The RFP has been issued and we plan to
conversations have been highly productive. appoint the provider in the coming month.
• London & Partners has worked with the Department for International • With Business Excellence now part of the team’s remit, this area
Trade to convene a cross industry working group to promote supports the business by driving standards, documenting procedures
London and the wider UK the world’s leading financial centre. and processes which have proven particularly helpful in ensuring that
Salesforce supports L&Ps ways of working.
• We have welcomed delegations from the Pacific Council and from
the Swiss Embassy to share mutual insights into international • This team is also heavily involved in the roll out of the Salesforce
promotion and investment trends. implementation which went live successfully on 25 April. The
permanent team of two resources will reside within Strategy &
• Managed several reactive risks, seeking to minimise reputational
Planning as Salesforce becomes a BAU activity from Q2.
impact for London,Revenue Generation
COMMERCIAL VENTURES PARTNERSHIP OPERATIONS
• We are in our second phase of programmatic advertising • Launched the new Tourism Membership on 1 st April 2019
testing and roll out and increasing ad format availability to and finalised renewal for approximately 210 members for
the wider market increasing potential revenue across £735k, under the new Programme.
VisitLondon.com.
• Onboarded two new Tourism Partners for £50k and 18 new
• We are currently running an A/B test between hotels.london Tourism Members for £25k.
and a booking.com co-branding site to determine the best
for conversion and increased revenue. • Hosted three Tourism Members events, including Social
Media Club - focussed on our in market partner for China,
• We are increasing awareness of the Visit London App Weibo.
through or affiliate and partner channels to increase
downloads and drive E-Commerce App sales. • Finalised the renewal of Commercial Partners, with £350k of
revenue confirmed.
• Dot London Direct email Solus campaign with 118 Group
and Namecheap (registrar) to over 50,000 London based • Onboarded new Commercial Partners worth £28k.
businesses per month over a 6-month campaign period to
increase domain purchases. • Hosted a Commercial Partners event, to connect Partners
with the London & Partners German and French offices.THANK YOU
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