MELBOURNE INCENTIVES PLANNERS' GUIDE 2019 - Simpleview
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MELBOURNE INCENTIVES PLANNERS’ GUIDE 2019
CONTENTS
WELCOME TO MELBOURNE 2
MELBOURNE AS AN INCENTIVE DESTINATION 6
Getting to and around Melbourne 8
What’s New in 2019 12
New Hotels and Venues 16
Gourmet Food and Wine Experiences 22
Animal Engagement Experiences 28
Arts, Culture and History Experiences 32
Shopping Experiences 36
YOUR GUIDE TO Sport Experiences
Outdoor Experiences
38
42
PLAN AN EXCITING Major Events and Festivals 46
Discover Regional Victoria 50
AND UNIQUE Incentive Experiences Overview 56
INCENTIVE PROGRAM Top Group Photo Locations
Sample Itineraries
64
66
IN MELBOURNE, CONFERENCE, HOTELS AND EXHIBITION VENUES 70
AUSTRALIA
VENUES 86
ACCOMMODATION 102
INBOUND TOUR OPERATORS AND EVENT MANAGEMENT 106
EVENT SUPPORT SERVICES 114
RESTAURANTS 124
TOURING AND EVENT EXPERIENCES 128
Our City Fast Facts About Melbourne Melbourne Convention Bureau
With its vibrant, multicultural population, and Victoria With over 40 years’ experience, Melbourne
temperate climate and outstanding quality • Hugging the tip of the Australian east Convention Bureau (MCB) is an economic
of life, Melbourne is an ideal destination for coast, Victoria is Australia’s second-smallest business development organisation in Victoria,
corporate incentive travel planners, meeting state, covering 227,600 square kilometres – Australia. Its core function is to secure
planners and delegates alike. The city is roughly the size of the British Isles international and national conferences, incentive
compact, convenient and easy to navigate with • Victoria’s capital, Melbourne is located travel reward programs and other business
everything on a delegate’s doorstep. It was around the shores of Port Phillip Bay. The events for the state of Victoria by working with
recently voted ‘Australasia’s Leading Meetings city itself sits beside the Yarra River, about associations, corporate organisations and event
and Conference Destination’ in the 2018 World five kilometres from the bay planners from around the world.
Travel Awards. • Melbourne is within a 1 to 3-hour drive of
beaches, ski resorts, a richly varied rural As a subsidiary of Visit Victoria, MCB partners
The city is home to historical and modern hinterland and spectacular forests and with the Victorian State Government, City
architecture, hidden laneways, beautiful offers a range of nature and exciting of Melbourne, Melbourne Convention and
green spaces, a wealth of attractions and a outdoor activities Exhibition Centre as well as private enterprise
sophisticated food and wine scene, which • The total population of Victoria is 6.36 that includes over 250 industry partners to
makes Melbourne a haven for exploration million, with more than 70 percent of secure and deliver outstanding and memorable
and discovery. Victorians living in Melbourne business events for Melbourne and Victoria.
• Average temperatures in Melbourne
Another drawcard is the city’s unparalleled range from 25˚C/78˚F in summer to We work collaboratively on each bid we make,
major events calendar. Melbourne is home to 16˚C/58˚F in winter tailoring our approach for your business event
internationally acclaimed events such as the • Melbourne’s time zone is Australian Eastern to guarantee the best possible experience for
Australian Open Tennis Championship, Formula Standard Time – GMT plus 10 hours delegates in our incredible city, as well as deliver
1 Australian Grand Prix, Spring Racing Carnival • Daylight savings ends on April 7 2019. real business outcomes for the organisation.
featuring the Melbourne Cup, Melbourne Food It occurs again from 6 October 2019 to
and Wine Festival, Melbourne Fashion Festival 5 April 2020. Our successful ‘Team Melbourne’ approach
WELCOME TO and the list goes on. • The currency is the Australian Dollar
• Currency exchanges are available at
enables MCB to deliver exceptional events
for clients and delegates, creating impactful
MELBOURNE The city also boasts over 33,000
accommodation rooms, ranging from luxurious
Melbourne Airport, banks and other
locations throughout the city
legacies that last well beyond the event itself.
to more budget-friendly options, making it an
ideal city for incentive groups.
We invite you to Melbourne for your next
incentive program. How MCB can assist you
Our team can assist incentive planners with:
• Accommodation and venue recommendations
• Coordination of site inspections
• Social programs, sample incentive itineraries and proposal preparation
• Sourcing of suppliers and contractors and referral to inbound tour operators
• Promotional and marketing support
• Support from state and local government
• Customs and immigration procedures.
MCB is a full-service bureau with staff representation in five countries.
Head Office – Melbourne New York Shanghai
T +61 3 9002 2222 T +1 212 206 7632 T +86 21 6010 3959
E info@melbournecb.com.au E northamerica@melbournecb.com.au E shanghai@melbournecb.com.au
London Kuala Lumpur
T +44 (0) 20 7836 7766 T +6012 884 8388
E europe@melbournecb.com.au E kualalumpur@melbournecb.com.au
MELBOURNE CONVENTION BUREAU MELBOURNE INCENTIVES PLANNERS’ GUIDE 3
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Melbourne is a vibrant, user- Shopping experiences – From arts markets
friendly and welcoming and high-end boutiques, to specialty stores in Top Experiences
city, offering a multitude of city laneways and luxurious shopping centres,
• Melbourne’s Street Art Laneway Walk
ever-changing and exclusive Melbourne is the epitome of style and a
(refer to page 34)
experiences to accommodate shopping destination of choice.
• VIP Experience at Formula 1 Australian
every incentive group.
Grand Prix (refer to page 39)
Cultural heart of Australia – Melbourne’s
This preeminent city leads the way in events, culture is vibrant and alive which can be • Penguin Parade at Phillip Island
arts, culture, sport and infrastructure, and experienced year-round in the streets and Nature Parks (refer to page 30)
boasts a year-round calendar of annual events, lanes, in bars and cafes, at numerous festivals, • Race day at Flemington
festivals and shows, underpinned with a rich exhibitions, museums and galleries. (refer to page 39)
multicultural history and world-class eateries. • Hot Air Balloon over Melbourne or
Regional attractions – Regional Victoria Yarra Valley (refer to page 43)
There is no shortage of group activities offers incentive groups an abundance of • Gold Era at Sovereign Hill
across Melbourne and regional Victoria to unique experiences within a 1.5-hour drive (refer to page 35)
select from, whether for a group of 50 or of Melbourne. From wineries and stunning
• Chadstone Fashion Capital
1,000 - the only challenge is to narrow down coastal scenery, to rainforests, waterfalls and
(refer to page 37)
the selection. wildlife encounters, there is plenty to see and
• Melbourne Zoo - Private Australian
do for groups of all sizes.
Wildlife Tour (refer to page 13)
Gathering an incentive group together for
a function is just as simple with over 80 Melbourne is ready for • Hidden Secret Tours (refer to page 24)
unique venues in Melbourne’s city centre Chinese visitors • Helicopter ride plus food experience in
alone. Incentive groups have the choice of The Chinese community has been a part of regional Victoria (refer to page 23)
waterfront locations, spectacular skyline the community even before Victoria was a
views, and delightful outdoor spaces with the state, and Melbourne was the city. In 1901, a
MELBOURNE very best cuisine and entertainment. traditional Chinese dragon marched through
the streets of Melbourne in the official parade
Start your journey now using the information
in this planning guide and imagine the
AS AN INCENTIVE Comfortable and fully equipped hotels and
varied accommodations are readily available in
that marked the formation of Australia. And
every year since, the sheer ingenuity and
possibilities of delivering a truly unforgettable
incentives program in Melbourne.
DESTINATION Melbourne and the immediate surrounds where
delegates can rejuvenate and rest in style.
integrity of Chinese migrants and visitors has
helped make Victoria a prouder and more We look forward to welcoming you
prosperous place. to Melbourne.
Australia’s premier
incentive state The depth of Melbourne’s relationship with
Accessibility – Melbourne is a well-connected, China is reflected in its visitor numbers, with
accessible city making it easy and enjoyable China the number one source of visitation to
for delegates to travel in and around. the state. Incentive groups are benefiting from
this relationship, with an increasing number of
Diversity of experiences – Planners are businesses offering initiatives specifically for
spoilt for choice when developing incentive Chinese visitors, including:
programs. From city experiences to regional • Customer service, sales and marketing
Victoria, we offer immersive, unique and teams fluent in Chinese Mandarin
memorable experiences, only available in our and Cantonese
beautiful state. • In-language marketing collateral
• In-language onsite signage
World-class food scene – Melbourne is • In-language welcome kits
renowned as a foodie haven with a diversity • In-language maps
of cuisine that makes it a very enticing • WeChat accounts
destination for incentive groups. There is a • Chinese newspapers and
myriad of restaurants, food tours and ‘hands- television channels
on’ food experiences, so delegates can enjoy • Electrical adaptors
the famous culinary delights of the city. • Specialised menu items
MELBOURNE CONVENTION BUREAU MELBOURNE INCENTIVES PLANNERS’ GUIDE 7
International access to Melbourne
London
Vancouver
Beijing Seoul New York
Chengdu Tokyo Dallas
San Francisco Fort Worth
Shanghai
Doha Dubai Delhi Hong Kong
Guangzhou Los Angeles
Tawian
Abu Dhabi
Bangkok Manila
Ho Chi Minh Honolulu
Kuala Lumpur
Brunei
Singapore
Jakarta
Denpasar Nadi
Johannesburg
Port Vila
Auckland
Wellington Santiago
MELBOURNE Christchurch
Queenstown
GETTING TO
Asia Middle East & India New Zealand Pacific & North America Europe
AND AROUND
MELBOURNE Travel routes to Melbourne There are nine direct air
routes from Mainland China
to Melbourne, traveling from:
Beijing Shenyang
Qingdao Xian
DARWIN
Shanghai Chengdu
Changsha Xiamen
Broome
Cairns
Shenzhen
Port Hedland
Townsville
Karratha Hamilton Island
Alice Springs
Mackay Whatever corner of the world you’re
travelling from, getting to Melbourne is
easy. Located just 25 minutes away from
Sunshine Coast
BRISBANE the city centre the Melbourne Airport
Gold Coast
is the only major facility that is open
Ballina
Kalgoorlie Coffs Harbour 24-hours nationally
Griffith
Mildura Newcastle
PERTH Port Lincoln SYDNEY
Wagga Wagga
CANBERRA
ADELAIDE Albury Merimbula
Mount Gambier MELBOURNE
King Island
Wynyard Devonport
Launceston
HOBART
CAPITAL CITIES REGIONAL CITIES
Matt Irwin Photography MELBOURNE CONVENTION BUREAU MELBOURNE INCENTIVES PLANNERS’ GUIDE 9
Melbourne is a well-connected,
accessible city making it easy
and enjoyable for delegates to
travel in and around.
Melbourne Airport Avalon Airport - Skybus’ Melbourne Perfect walking city Microflite
Melbourne Airport is located 25 km from International Terminal City Express Melbourne is set in a compact grid layout, Microflite Helicopter Services is Victoria’s
Melbourne’s city-centre, an approximate A new international terminal at Avalon This service runs between Melbourne Airport making it very easy to navigate by foot. Self- premier helicopter operator, operating from
25-minute drive via freeway. Airport opened in December 2018 to and Southern Cross Railway Station, in the guided walks and tours are available to help the Melbourne City Helipad opposite Crown
service Melbourne, Geelong and the tourist heart of the city. The service operates 24 delegates explore the city by foot. Casino. In addition to luxury helicopter
Melbourne Airport operates 24 hours a day, destinations of the Bellarine and Great Ocean hours a day, 365 days a year with departures charter, Microflite offers scenic flights to major
seven days a week and is curfew-free. Its Road. Located next to Avalon’s domestic every 10 minutes during the day. The average Visit: melbourne.vic.gov.au/community/ Victorian destinations such as the 12 Apostles,
integrated international and domestic terminal terminal, the new 9,000 sqm international trip is just 20 minutes, at a low cost of libraries/local-history/pages/walks-and- Yarra Valley wineries, Phillip Island and well-
precinct provides passengers with the terminal offers passengers direct flights to AU$18 one-way. A free city hotel shuttle is tours.aspx known golf courses. Flights to major events
maximum flexibility in scheduling domestic Kuala Lumpur, where they can connect with also available to all passengers. Customised such as the Formula 1 Grand Prix, Moto GP and
and international travel. over 130 destinations. Asian incentive groups ticketing options and charters are also River cruises Flemington Racecourse can also be organised.
now have additional options to fly direct to available for incentive groups. With the Yarra River running through it and
In addition to the standard disability, parking and from Melbourne. a bay next door, Melbourne is a great city to Visit: microflite.com.au
and retail facilities available in all terminals, Visit: skybus.com.au explore by boat. Jump on a Melbourne Water
Melbourne Airport can provide specialised Visit: avalonairport.com.au Taxi or take a scenic cruise departing from New Visitor Hubs –
group services, including tour desks for main Public Transport – Southbank. Planners can even create their own Melbourne Town Hall and
arrival/departure days; digital welcome screens Free Tram Zone in the city special itinerary and charter a private boat. Queen Victoria Market
in the arrivals’ concourse and baggage halls, as Melbourne has one of the largest tram systems in The City of Melbourne has opened two new
well as welcome signage and displays in main the world, making travelling around the city easy. Visit: melbournewatertaxis.com.au visitor hubs at the historic Melbourne Town Hall
terminal areas. Language support; VIP meet For added convenience, all tram travel within on Swanston Street, and at the iconic Queen
and greet for key personnel; kerbside pick-up Melbourne’s city centre is free. Metropolitan tram Cycling paths Victoria Market. The Town Hall hub offers Wi-
for ground transport services; and other airport and train services operate between 5am and Melbourne offers a Bike Share Scheme, allowing Fi access, visitor information and activations
promotional opportunities can be arranged. midnight Monday to Thursday, with extra hours users to hire one of 600 bikes at the 50 docking highlighting the latest events and activities
on Friday and Saturday nights. There are also stations around the city centre. With dedicated happening across the city. Melbourne’s ‘red
Visit: melbourneairport.com.au over 300 bus routes across Melbourne, servicing bike tracks and an impressive network of coat’ City Ambassadors can provide visitors
cross-suburban travellers and connections to on-road bike lanes it is simple to ride around with tips and inside knowledge of Melbourne’s
train stations. the city and take in many beautiful sites. The best experiences. The Queen Victoria Market
TravelSmart map provides information on visitor hub features information and displays to
A smartcard ticketing system called myki cycling paths, road rules and more. celebrate the market’s heritage and promote
covers travel on all of Melbourne’s trains, its diverse events program along with broader
trams and buses. Delegates can buy a myki Visit: melbournebikeshare.com.au city experiences.
Explorer pack which comes with a ready-to-
use card, handy maps and discounts to some Visit: melbourne.vic.gov.au/Pages/
of our favourite places. home.aspx
Visit: ptv.vic.gov.au
10 MELBOURNE CONVENTION BUREAU MELBOURNE INCENTIVES PLANNERS’ GUIDE MELBOURNE CONVENTION BUREAU MELBOURNE INCENTIVES PLANNERS’ GUIDE 11
Photo credit: Manuel Harlan
As a premier destination for incentive groups, Melbourne’s ever-changing offering provides an array
of new reasons to visit. 2019 will see new cultural exhibitions, sporting events, outdoor and animal
experiences that provide plenty of opportunities to explore the best of Melbourne and its regions.
Harry Potter and Lamplight Tours at Winter Festival 2019
the Cursed Child Sovereign Hill Coming in August 2019, a brand-new winter
Record-breaking theatrical event Harry Potter The popular Sovereign Hill gold rush festival will showcase the city’s unmatched
and the Cursed Child has opened exclusively experience, located in the historic city music and cultural offering. The festival
in Melbourne, with performances beginning of Ballarat, will launch new night tours. will bring Melbourne’s famous after-dark
in January 2019 at the Princess Theatre. The Under the glow of a lamplight, groups will experiences incorporating the iconic White
play is based on an original new story by J.K experience the darker side of the goldfields’ Night Melbourne into the program. White
Rowling, Jack Thorne and John Tiffany. It is life, exploring the streets, cottages and Night is an all-night celebration featuring
the eighth story in the Harry Potter series laneways. Led by costumed Sovereign Hill illuminations, installations, exhibitions, music
and the most awarded play in theatre history, guides, groups will learn about the characters and street performances. Additionally, the
having won 24 major theatre awards in the UK that lived in the region. Tours run for 60 Winter Festival will include a multi-day
and 25 in the United States. Incentive groups minutes, twice each evening. program packed with cultural and creative
WHAT’S NEW can experience this two-part acclaimed
theatrical production as part of their program. Visit: sovereignhill.com.au/lamplighttours
experiences. August will be an ideal month
for incentive groups to experience the best of
IN 2019 Visit: harrypottertheplay.com/au Melbourne Zoo - Private
winter in Melbourne.
Australian Wildlife Tour Visit:visitmelbourne.com/events/major-events
Phillip Island Nature Melbourne Zoo offers a world of wildlife in the
Parks Project heart of Melbourne. Incentive groups can meet
Major upgrades to the iconic Phillip Island over 300 different species from around the
Nature Park and Penguin Parade are underway world including; Asian elephants, Sumatran
and due to be completed in November 2019. tigers, gorillas, and Australian favourites such
With a $58 million-dollar investment, the as koalas and kangaroos.
popular attraction will enhance the visitor
experience with upgrades including: Melbourne Zoo offers a new exclusive tour
• Restoration of 6.7 hectares of before opening to the public in the morning
penguin habitat where small groups can experience the
• New habitat for over 1,400 Australian wildlife in a truly intimate setting.
breeding penguins Koalas, wombats and Tasmanian devils are
• New interpretation and public spaces just some of the animals that groups will
• Modern retail outlets be able to meet and learn about. The tour
• Improved dining experiences with more café also provides delegates the memorable
and restaurant options opportunity to hand-feed kangaroos. The tour
finishes with a walk through the Great Flight
Visit: penguins.org.au/news/visitor-centre- Aviary experiencing the colours and sounds of
redevelopment native birdlife.
Visit: zoo.org.au/melbourne/wild-encounters/
australian-wildlife-tour
MELBOURNE CONVENTION BUREAU MELBOURNE INCENTIVES PLANNERS’ GUIDE 13
Werribee Open Range Zoo – 100 Mile Foodie Fleurage Natural Perfume
Sunset Safari Cooking School For a team building experience with a
Werribee Open Range Zoo is an African Located in the picturesque Mornington difference, delegates can participate in a
themed zoo located 35-minute drive from Peninsula region, an hour drive from hands-on workshop to create their own
the city centre. It offers a unique opportunity Melbourne’s city centre, a new and unique customised scent of Melbourne to take home.
to experience an African adventure by cooking school has opened its doors With the assistance of master perfumer Emma
encountering the magnificent animals of the offering experiences ideal for intimate Leah and her team, delegates add drops from
African savannah. incentive groups. The school focuses on each place in Melbourne that sparked their
local, sustainable and ethically farmed food imagination to the base scent provided (rain,
The zoo has recently launched an exclusive and wine all sourced from local suppliers. grass, smoke and coffee).
after-hours event ideal for incentive groups Incentive groups will enjoy a team-building
to experience a night out with some of the session in a beautiful setting while perfecting Visit: createyourownperfume.com.au
world’s most iconic animals. The journey starts their cooking skills using some of Victoria’s
with a complimentary drink at the pop-up best produce.
bar, then set off for a night filled with unique
experiences. Adventure onto the savannah for Visit: 100milefoodie.com.au
a guided sunset tour, enjoy an intimate group
dinner alongside the quirky meerkats in the
Meerkat Bistro while enjoying African cuisine
and an immersive performance showcasing
the rhythm of African music.
Visit: zoo.org.au/werribee/whats-on/sunset-
safari-at-werribee-open-range-zoo
14 MELBOURNE CONVENTION BUREAU MELBOURNE INCENTIVES PLANNERS’ GUIDE 15
Melbourne is adding exciting new hotels and venues to the mix providing more reasons for
incentive groups to choose Melbourne as the destination for their rewards program.
NEW MELBOURNE CITY The Sebel Melbourne Malvern Quest NewQuay Docklands
ACCOMMODATION: A new apartment style build from AccorHotels Quest NewQuay will provide a striking new
is set to open in Malvern, a charming inner- accommodation experience for delegates
Vibe Savoy Hotel on Little city suburb located 8km south-east of the city staying in the Docklands precinct. Set to open
Collins Street centre. The Sebel Malvern will add 98 serviced in 2019, this 3.5-star hotel is strategically
This grand hotel at the corner of Spencer and apartments all with full kitchen and laundry positioned to offer easy access to the city
Little Collins Street has reopened as one of facilities across 17 floors. The 5-star hotel will centre, Marvel Stadium, Melbourne Convention
the city’s most glamorous hotels, following a also feature a fitness centre, executive lounge and Exhibition Centre and The District
multi-million-dollar refurbishment. Bursting and outdoor recreation centre. There is easy Docklands shopping town.
with a fascinating history, the 4-star Savoy access to the city centre, with a train station
Hotel on Little Collins has been home to some and three tram routes close-by. Visit: questapartments.com.au/properties/
world-famous guests and celebrities. It is vic/docklands/quest-newquay/overview
NEW HOTELS
part of the TFE Hotels Collection brand – a Visit: thesebel.com/victoria/the-sebel-
portfolio of beautiful discovery hotels with a melbourne-malvern Shadow Play by Peppers
AND VENUES
sense of story, place and purpose. It offers 163 Mantra Group is soon to open Shadow Play
elegant guest rooms with plush furnishings, Hotel Indigo by Peppers in Melbourne’s vibrant arts and
adding to Melbourne’s accommodation As part of the IHG hotel brand, Melbourne entertainment precinct southbank, making
capacity in the city centre. Docklands will be home to Australia’s second it its eleventh property in Melbourne’s city
Hotel Indigo which will open its doors in 2019. centre. Featuring 162 full service rooms across
Visit: vibehotels.com/hotel/ This 5-star hotel is expected to become a 32 levels, this new $60 million hotel is due
savoy-melbourne leading lifestyle accommodation choice with to open its doors in April 2019. The 5-star
170 rooms, large resort style pool and gym, property will also offer a range of amenities
Novotel Melbourne Central two-level restaurant and several meeting including a restaurant and bar, a heated pool,
and Ibis Melbourne Central spaces. The property will feature unique design an enclosed garden space, meeting rooms and
Newly opened, this 4.5-star dual-branded combined with a relaxed and chic atmosphere. a gymnasium.
hotel sees two hotels occupy one building
in the heart of Melbourne’s city centre. Visit: ihgplc.com/news-and-media/news- Visit: mantragroup.com.au/News-Media/
Featuring 482 guestrooms, the 35th floor releases/2017/hotel-indigo-melbourne- News/shadow-play-by-peppers-unveils-first-
tower is AccorHotels fist vertical multi- docklands-signing look
hotel development where two brands share
facilities. Ibis Melbourne Central comprises
the lower tier of the tower with 270 premium-
economy guest rooms, whilst Novotel
Melbourne Central operates from level 20
with 213 light-filled, contemporary 4.5-star
guest rooms and suites. The hotel offers
the latest in-room technology and exciting
food, delivered by the best culinary talent in
Melbourne.
Visit: melbournecentralhotels.com.au
MELBOURNE CONVENTION BUREAU MELBOURNE INCENTIVES PLANNERS’ GUIDE 17Beyond 2019:
• AC Melbourne Southbank Hotel
by Marriot
• W Hotel on Collins Street
• Ritz-Carlton Melbourne on
Spencer Street
• Holiday Inn Melbourne Coburg
• Le Meridien Hotel
• Docklands Marriot Hotel
Hotel Chadstone Melbourne Shama Luxe Aurora TFE Hotels – Vibe Hotel NEW REGIONAL Sorrento’s Continental Hotel – • The Ritz - Geelong and The Bellarine
Under the bespoke MGallery Sofitel brand, the Melbourne Central Melbourne ACCOMMODATION: Mornington Peninsula • Holiday Inn Suites – Geelong and
brand-new 5-star Hotel Chadstone Melbourne Expected to open in 2019, the 4-star property A stunning new 24-storey glass fronted hotel The 143 years old hotel is undergoing an $80 The Bellarine
will make its debut in November 2019. With will feature 252 rooms in a 92-storey new will offer breath-taking views of the Yarra Novotel Geelong million-dollar makeover with its first stage due
250 luxury rooms, spa and wellbeing facilities, building. It will be the only serviced apartment River and Southbank all the way to Port Phillip Refurbishment to be completed September 2019. The revamp
meeting spaces and a ballroom, it will add in Melbourne with direct connection to Bay. Opening in 2019 on the corner of Queen Enjoying one of the best locations in Geelong, will include three new function spaces on the
to Melbourne’s accommodation options for Melbourne Central Shopping Centre and its and Flinders Streets, this 206-room 4-star right on the waterfront and in the heart of the upper level, a fine-dining restaurant and a bar.
delegates. Located next to Chadstone train station. A dedicated pool, guest lounge hotel will feature an indoor heated swimming city, Novotel Geelong is the city’s premier hotel. This stage will also open a new stand-alone
Fashion Capital, delegates will have access and meeting rooms will also be part of the pool, a gymnasium, restaurant and 200sqm of The convenient hotel has recently undergone a 5-star hotel with 38 rooms. Another offering
to the largest shopping centre in the new hotel. conference facilities. full refurbishment of all 109 guest rooms with for incentive groups wanting to experience the
Southern Hemisphere. a new painting scheme, carpet, curtains, chaise beautiful Mornington Peninsula.
Visit: aurora-melbourne.com.au/serviced- Visit: tfehotels.com/en/about/coming-soon lounge, smart TVs and feature walls. Incentive
Visit: sofitel.accorhotels.com/gb/luxury-hotel- apartments groups can enjoy comfortable accommodation Visit: smh.com.au/business/companies/
experience/mgallery-by-sofitel.shtml and premium dining facilities close to popular sorrento-s-continental-hotel-gets-80m-
Element Melbourne Richmond attractions and all just 20 minutes from Avalon makeover-20181009-p508mu.html
Opening in May 2019 and situated off lively Airport which has recently opened a new
Adina Apartment Swan Street in Richmond, the Marriott international terminal.
Hotel Southbank branded 4.5 star hotel will feature 168 rooms
Opening in 2019, the sleek curved glass and two conference spaces, as well as a state- Visit: novotelgeelong.com.au
façade will form a landmark for Melbourne’s of-the-art fitness centre, swimming pool and
Southbank precinct. Ten new floors will spaces for working, networking and relaxing. Princetown Eco Stay –
be added to an existing 6-storey building, Great Ocean Road
forming a 220-apartment hotel. The 4-star Visit: www.marriott.com/hotels/travel/melel- Close to the Twelve Apostles, Princetown Eco
hotel boasts an excellent location, sitting element-melbourne-richmond Stay will offer boutique accommodation, 300-
between the city centre, vibrant St Kilda Road seat restaurant and activity centre, when it
and the Royal Botanic Gardens. opens its doors in late 2019. It is ideal for groups
wanting to explore the Great Ocean Road and
Visit: tfehotels.com/en/about/coming-soon host their meetings in a bespoke hotel.
Visit: princetownecostay.com
18 MELBOURNE CONVENTION BUREAU MELBOURNE INCENTIVES PLANNERS’ GUIDE MELBOURNE CONVENTION BUREAU MELBOURNE INCENTIVES PLANNERS’ GUIDE 19NEW EVENT SPACES: Crown Aviary Half Acre by Food & Desire
The new rooftop space ideal for an outdoor After over two years in the making, an urban
Flemington event is located on level three rooftop at sanctuary in Melbourne’s industrial south will
Flemington Event Centre is adding to Crown Towers in Southbank. The space is fully open its doors in 2019. Half Acre spaces cater
its offering: heated and air-conditioned. Suitable for 550 for events offering intimacy and warmth with
• The Club Stand – Recently opened at delegates in a cocktail setting or up to 400 versatile options. Timber feature wall, high
Flemington Racecourse, the highly seated, the Crown Aviary offers the perfect ceilings and an open floor plan will allow for
anticipated $128 million Club Stand setting with the city as backdrop. flexible and memorable meetings. The venue
provides unique experiences. With 13 is catered by Food & Desire and with Michelin
food and beverage spaces over five Visit: crowneventsandconferences.com.au star experienced chefs it will offer bespoke
levels, outdoor seating decks and rooftop menus encouraging the involvement of clients
garden it provides the perfect opportunity Grand Hyatt Melbourne Grand for their creation. Packages incorporate
for corporate and incentive groups to Club Lounge international flavours with a focus on modern
experience a day at Melbourne’s famous Grand Hyatt Melbourne’s exclusive Grand Australian cuisine. Half Acre caters for 264
Spring Racing Carnival. Club Lounge soaring high on level 31 has seated guests, 400 cocktail and 400 theatre
• Flemington offers a wide range of venues reopened after a design refresh. Boasting style option.
within the precinct that caters for groups 180-degree views of Melbourne’s city skyline,
from 80 to 2,500 guests. Bespoke ideal for delegates to relax and enjoy the Visit: foodanddesire.com.au/half-acre/about-
hospitality programs are available on race city views. The Grand Club Lounge offers half-acre
and non-race days for incentive groups additional services including; exclusive check-
wanting to experience one of Melbourne’s in and check-out, concierge services, all-day Urban Alley Brewery
most popular major events. refreshments, evening drinks with canapes Recently opened, this 700-capacity
• A new partnership with Ctrip, the largest and exclusive meetings rooms on request. microbrewery is located in Docklands,
online Chinese provider of travel services, under the Melbourne Star and Observation
and an International Visitor Centre over Visit: hyatt.com/en-US/hotel/australia/ Wheel. The venue focuses on minimising
Melbourne Cup Carnival offering language grand-hyatt-melbourne/melbo/dining environmental impact by brewing their own
translation services, has made Flemington beer sourcing ingredients directly from
ready for Chinese corporate and incentive the farm and utilising sustainable practices
groups planning an event during this period. throughout the beer production process.
It offers flexible spaces for hosting group
Visit: flemington.com.au functions with a wide range of food and
beverage packages.
Visit: urbanalley.com.au
20 MELBOURNE CONVENTION BUREAU MELBOURNE INCENTIVES PLANNERS’ GUIDE 21Melbourne is renowned as a foodie haven boasting a myriad of restaurants, inner city pubs,
laneway bars, hatted dining rooms and coffee shops offering a diverse cuisine making it a very
enticing destination for business events. Food tours in Melbourne and regional Victoria are
available for incentive groups to indulge in the culinary delights of the city.
Brae – Regional Restaurant of Queen Victoria Market Helicopter Ride +
the Year The Queen Victoria Market is a Food Experience
Recently awarded the acclaimed ‘Santa foodie paradise. Experience the very Victoria’s world-class food and
Vittoria Regional Restaurant of the Year’ by best of Australian produce as you wander wine can be paired with a helicopter
the Good Food Guide 2019, the Three Hatted through iconic food halls and heritage sheds. flight for an ultimate VIP food and wine
restaurant, Brae, is set on a hillside on a 30- Chat with locals in the bustling meat, fish and experience. Microflite, Victoria’s premier
acre organic farm with six luxury guest suites. dairy halls and discover the endless range of helicopter operator, can take delegates to
An ever-changing set menu features produce seasonal fruit and vegetables showcasing the four renowned wineries in Victoria. Flight
from Brae’s on-site vegetable plots and fruit best of local produce. Groups can experience packages are available to arrive in style
orchards, the surrounding land and local farms it all by booking a two-hour ‘Hunt & Gather’ and enjoy a delicious meal on land. Choose
GOURMET FOOD to showcase a unique cuisine built around
respect for nature and seasonality.
food tour that covers the fascinating history
of the market while allowing delegates to
among Levantine Hill, Port Phillip Estate,
Yering Station or Zonzo Estate to experience
AND WINE Visit: braerestaurant.com
sample Australian meat, seafood, cheese and
handmade chocolate.
packages which include; return VIP flights,
wine tasting, degustation lunches and more.
EXPERIENCES Eureka 89 Visit: qvm.com.au Visit: microflite.com.au
Fine food and wine with breathtaking floor to
ceiling 360-degree views across metropolitan Melbourne Food and
Melbourne, Eureka 89 is one of the city’s most Wine Festival
impressive events and dining venue. Located Thousands of food and wine lovers indulge each
on the highest floor of the iconic Eureka Tower, year in bespoke events that fill Melbourne’s
delegates can enjoy Melbourne’s sunset from network of restaurants, laneways, cafes, bars and
above and the city lights coming alive while rooftops as part of the annual Melbourne Food
dining on quality food. Private dinners and and Wine Festival (MFWF). It is a celebration of
functions can be held at this iconic venue, Melbourne’s gastronomic reputation. Returning
accommodating between 40 to 400 delegates. from 8 -24 March 2019, reward your group at
some of the best foodie events.
Visit: eureka89.com.au
Visit: melbournefoodandwine.com.au
MELBOURNE CONVENTION BUREAU MELBOURNE INCENTIVES PLANNERS’ GUIDE 23Melbourne’s Hatted Qantas Conference Travel
Restaurants
Melbourne and Victoria are home to
many hatted and award-winning
Experience the
restaurants. Groups can indulge in a
world-class meal in one of Melbourne’s
most famous restaurants:
Spirit of Australia.
• Attica
attica.com.au
Hidden Secret Tours Paella Making at Bohemian • Minamishima
Eat like a local and learn about the food Wine Bar & Restaurant minamishima.com.au
culture of Melbourne, its famous laneways, Reward your group at Bohemian Wine Bar
• Cutler and Co.
people and local businesses. The Walking & Restaurant where they will learn the art
cutlerandco.com.au
Foodie Tour engages all senses and is perfect of paella cooking and discover the secrets
• Vue De Monde
for incentive groups. Try the progressive of traditional Spanish cuisine. Bohemian’s
vuedemonde.com.au
restaurant degustation food and wine tour paella cooking classes will take delegates on a
• Provenance
visiting Melbourne’s popular cafes or enjoy gastronomic journey through the ingredients,
an afternoon of high tea. Passionate staff will the paella pan and techniques on the best
theprovenance.com.au Thinking of Melbourne for your next conference?
• Cumulus Inc.
share their favourite spots while giving great way to cook and enjoy Spain’s iconic dish. This
cumulusinc.com.au As Australia’s national carrier, Qantas Airways offers a network
tips on where to get the best dishes. Each special culinary experience can be enjoyed
venue is a different food style, with history while enjoying the stunning views of the Yarra
• Donovans spanning 206 destinations across, Asia and the Pacific, the
donovans.com.au
and design as diverse as the city too. River and Melbourne’s skyline.
• Supernormal
Americas, Europe, the Middle East and Africa, and Australia
Visit: thebohemian.com.au/event/paella- supernormal.net.au including those served by our codeshare partner airlines.
Visit: hiddensecretstours.com
cooking-class • Doot, Doot Doot
jackalopehotels.com/drink-dine
Airfares are Connected We’ve built a
available from worldwide with reputation for:
30+ 16+
countries partner
•
•
excellence in safety
customer service
incl. our expansive airlines • full premium international & domestic service
domestic network • a leading loyalty program in Qantas Frequent Flyer
Qantas Conference Travel Working together How to apply
Qantas Conference Travel is designed to To maximise the number of delegates attending Email your completed application form to
support organisations hosting conferences your conference, you can help us promote our QantasConferenceSupport@qantas.com.au
within Australia: discounted fares by: and a Qantas team member will be in contact
• We understand that your delegates need with you within 10 business days:
• Marketing Qantas Airways as your exclusive
a seamless conference experience from airline partner • Meet the minimum number of attendees flying
start to finish internationally into Australia for your event
• Promoting the discounted fares in pre-and
• We offer a unique booking experience by post-registration communications • Designate Qantas as your Official Sponsor Airline
providing a range of discounted airfares
• Placement of the Qantas logo on all multi- • Submit your request at least 12 months
• Plus a customised online booking tool is channel marketing and promotional material. prior to your event.
available to delegates through your secure
official registration website.
24 MELBOURNE CONVENTION BUREAU MELBOURNE INCENTIVES PLANNERS’ GUIDEVisit: yarravalleybusinessevents.com.au
SPOTLIGHT:
YARRA
VALLEY
‘A FOODIE Rayner’s Orchard Fruit Yarra Valley Innocent Bystander
REGION’ Rayner’s Orchard is a family owned
and operated boutique orchard that
Chocolaterie
Set amongst this premium wine
Located in Healesville, in the
Yarra Valley wine region, Innocent
grows over 450 varieties of fruit, including: region and on a beautiful location surrounded Bystander offers the perfect combination of
stone fruit, pomefruit, citrus and berries. Team by picturesque vistas, groups can taste locally produced wines with culinary creations
building activities with catering featuring local delicious chocolates and desserts all created famous in the region. The venue has a relaxed
produce is available for groups up to 100 per onsite. The chocolaterie combines a stunning cellar door and bar where all the wines are
hour. Groups are offered fun and informative showroom, chocolate production area and an poured from copper taps while featuring
fruit tasting adventures every day of the year, all-day café set on 40 acres of landscaped artisan pizzas, hearty paellas, share boards
A gastronomic and nature lovers destination, the Yarra Valley region is located just one hour’s there is a minimum of 8 varieties of fruit every gardens and wetlands. This venue offers and specials, all using fresh local ingredients.
drive from Melbourne’s city centre offering incentive groups with plenty of seasoned food day. A guide takes the tours on a comfortable memorable sweet experiences for groups Ideal for an intimate dinner it caters for groups
and wine experiences to please their palate. The Yarra Valley offers award-winning wineries, trailer behind our fleet of New Holland combining tastings, watching the art of up to 50 people.
breath-taking scenery and close-up Australian wildlife encounters. tractors, showing where to pick and what chocolate making and a showroom filled with
fruit to pick. A fruit preserving and bottling over 250 different chocolate products. Visit: innocentbystander.com.au
Reward your group with a day in this beautiful region and let them enjoy the ultimate food, workshop is also available for groups where
wine and nature-based experiences. they can take home a fruity souvenir. Visit: yvci.com.au
Visit: yarravalleybusinessevents.com.au/
activities/rayners-orchard
Oakridge Wines Rochford Wines Yarra Valley Estate
Oakridge showcases the best Rochford Wines is an ideal event Yarra Valley Estate is a proudly
in local produce combined with destination in the heart of the Yarra sustainable, multi award-winning
stunning views. Inspired by his surroundings, Valley. It offers world-class facilities, premium venue that is family owned and operated.
Head Chef Matt Stone constructs his seasonal food and wine and a team of experts ensuring Situated on 120 acres, the property has
menus based upon the ingredients in the successful events. beautifully maintained grounds for delegates
Oakridge kitchen garden, as well as wild to enjoy including a wildlife rescue sanctuary;
produce found around the region. A dynamic The winery offers a range of spaces catering Babbajin Park, and an edible forest with over 500
winery venue, ideal for group functions, to all type of functions from small to large plants. With its own private aeroplane airstrip
it offers facilities and packages to suit groups with the ability to adapt to clients’ and just a 10-minute flight from Melbourne
every group. Themed dining experiences requirements. Rochford Wines also offers Airport, Yarra Valley Estate is an ideal destination
and team building activities perfect for incentive and team building activities for busy delegates to enjoy a regional experience.
incentive groups are available including; wine including; wine blending workshops, wine The venue features four light-filled conference
masterclasses, wine pairing activities, chef- games, grape stomping, wine tastings, barrel rooms and 48 guestrooms for group stays.
led workshops and fun grape stomping. rolling and scavenger hunts. Group activities on offer include: cooking classes,
walking trail tours and native planting activities.
Visit: oakridgewines.com.au Visit: rochfordwines.com.au
Visit: yarravalleyestate.com.au
26 MELBOURNE CONVENTION BUREAU MELBOURNE INCENTIVES PLANNERS’ GUIDE MELBOURNE CONVENTION BUREAU MELBOURNE INCENTIVES PLANNERS’ GUIDE 27Victoria is home to a vibrant ecosystem of native wildlife, including koalas, wallabies, emus,
kangaroos and wombats. There is an endless array of friendly furry faces to meet. An animal
encounter experience is a must for any incentive group visiting Melbourne.
Melbourne Zoo Werribee Open REGIONAL:
Home to more than 320 species of Range Zoo
animals and birds from around the Reward your group with an African Moonlit Sanctuary
world, Melbourne Zoo is a world of wildlife adventure and safari at the Werribee Open Wildlife Conservation Park
just five minutes from the city centre. An Range Zoo, where they will get to visit African Moonlit Sanctuary Wildlife Conservation Park,
opportunity to meet unique Australian wildlife animals like cheetahs, gorillas, giraffes, zebras located on the beautiful Mornington Peninsula,
including koalas, kangaroos, wombats and and many more. Experience close encounters invites groups to explore 10 hectares of
emus, experience the enchanting butterfly with different animals such as tiny lion cubs bushland, meet endangered species, hand-
house or submerge themselves in an and gorillas and go on an off-road safari feed kangaroos and wallabies, cuddle up to a
underwater world to see Victoria’s iconic little travelling across the zoo’s open plains giving koala, hear keeper talks and enjoy encounters
penguins and Australian fur seals. delegates the opportunity to see animals in with colourful birds, owls, reptiles, dingoes
ANIMAL Melbourne Zoo offers close-up encounters
their natural habitat. and many other animals.
ENGAGEMENT with several favourite animals. Knowledgeable
staff will guide small groups into the animal
Visit: zoo.org.au/werribee At night, Moonlit Sanctuary comes alive
with world-famous lantern-lit tours where
EXPERIENCES exhibit for a chance to meet these amazing
animals and have a photo taken. Melbourne
delegates will experience the zoo’s active
night life with nocturnal animals and birds.
Zoo also has various spaces to hold stunning Moonlit Sanctuary caters for groups from 2
events among the animals for large groups. to 100 people. There is an extensive gift shop
including Australian-made gifts and souvenirs
Visit: zoo.org.au/melbourne and a café which offers light meals and
refreshments and can provide Asian themed
meal options.
Visit: moonlitsanctuary.com.au
MELBOURNE CONVENTION BUREAU MELBOURNE INCENTIVES PLANNERS’ GUIDE 29Phillip Island Healesville Sanctuary Wildlife Wonders Whale Spotting Warrook Farm Swim with dolphins
Nature Parks Healesville Sanctuary, located in Based on a 20-hectare property Victoria’s southern coastline A unique historical farm over 100 and seals
Reward your group at Phillip Island the Yarra Valley region just one west of Apollo Bay along the provides opportunities to watch years old, located on the way to Groups can experience
Nature Parks, a unique incentive destination hour drive from Melbourne, offers groups Great Ocean Road, the ecologist led guided whales and orcas as they make their annual Phillip Island in Gippsland, runs specially unforgettable moments when swimming
with four major attractions, where they the opportunity to hear expert keepers talk walks take delegates through the Otways pilgrimage from the feeding grounds of tailored tours to showcase the history of the with wild dolphins and seals and snorkelling
can experience the Antarctic Journey and and experience close-up encounters with region to explore Victoria’s native wildlife. Antarctica to give birth and raise their calves farm, its wildlife, homestead and gardens. at the world-renowned Pope’s Eye Marine
submerge themselves in the world’s most iconic Australian wildlife including kangaroos, Wildlife Wonders offers incentive groups the in Australia’s warmer waters. Whales begin From milking a cow and bottle-feeding baby Park. Its shallow and protected waters are
extreme continent, as well as coming face-to- koalas, dingoes, emus, echidnas and more in a opportunity to observe and photograph the arriving in May and stay until early October. calves to watching sheep shearing and learning teeming with coloured fish and other unique
face with the famous Australian Penguins. stunning bushland setting. iconic animals in their natural environment. all about wool, there are plenty of unique, marine life making it safe and enjoyable to
Groups can watch koalas dozing in the Whales can be spotted all along the Great hands-on farm activities for incentive groups snorkel. Departing Queenscliff, located a 1.5-
The world-famous Penguin Parade Visit the Australian Wildlife Health Centre, which treetops, potoroos and bandicoots foraging Ocean Road and Phillip Island. Groups can to enjoy. Getting up close to Australian wildlife hour drive from Melbourne’s city centre, tours
See the little penguins with a range of viewing cares for 1,500 native sick, injured and orphaned on the forest floor and kangaroos hopping take advantage of purpose-built viewing cliff- including; koalas, emus and alpacas is also are operated by expert crew that will tailor the
options. Experiences can cater for large animals annually. Highlights also include the along the horizon against a spectacular ocean top platforms, join a wildlife cruise or take a part of the Warrook Farm day. A restaurant experience to suit the group’s needs.
groups for up to 4,000. spirits of the sky free flight bird show and the backdrop. In addition to the walking path, scenic flight to get a closer look when visiting is also on-site offering delegates delicious
Tales from Platypus Creek show. Delegates there is a visitor arrival building and café and during the cooler months. home cooked meals combined with Australian Visit: dolphinswims.com.au
The Nobbies Centre wanting a unique experience can play with a retail outlet showcasing local products. country hospitality.
Home to the Antarctic Journey, along with platypus in the world-first experience or enjoy a Visit: visitvictoria.com/things-to-do/nature-
spectacular clifftop boardwalks and views to private ranger guided led tour. Visit: conservationecologycentre.org/ and-wildlife/wildlife-and-zoos/whale- Visit: warrook.com.au
the Nobbies and Seal Rocks. Delegates can be wildlifewonders watching
immersed in spectacular wildlife experiences and Visit: visityarravalley.com.au/healesville-
embark on a virtual journey to the world’s most sancturary
extreme continent. Ideal for groups up to 400.
Churchill Island Heritage Farm
This unique 57-hectare island is a traditional
working farm. Group activities include milking
the cow, sheep shearing, whip cracking,
working dogs and blacksmith demonstrations.
It’s a perfect setting for gala dinners, suitable
for groups up to 5,000.
Koala Conservation Centre
Explore the tree-top boardwalks and see koalas
up close in their natural habitat. Exceptional
photo opportunities abound.
Visit: penguins.org.au
30 MELBOURNE CONVENTION BUREAU MELBOURNE INCENTIVES PLANNERS’ GUIDE MELBOURNE CONVENTION BUREAU MELBOURNE INCENTIVES PLANNERS’ GUIDE 31You can also read
