October 23-25, 2018 The Suburban Collection Showplace, Novi, MI, USA - Discover new ADAS and autonomous technologies & partners! - Autonomous ...

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October 23-25, 2018 The Suburban Collection Showplace, Novi, MI, USA - Discover new ADAS and autonomous technologies & partners! - Autonomous ...
Discover
new ADAS and
 autonomous
technologies
 & partners!
               October 23-25, 2018
                The Suburban Collection
                Showplace, Novi, MI, USA
October 23-25, 2018 The Suburban Collection Showplace, Novi, MI, USA - Discover new ADAS and autonomous technologies & partners! - Autonomous ...
INCLUDING

 CONFERENCES

   ONE PASS
  FOR ACCESS
 TO ALL THREE
 CONFERENCES
   SEE WEBSITE
    FOR RATES

THE WORLD’S LEADING
AV EXPERTS WILL MEET
IN NOVI, MICHIGAN,
OCTOBER 23-25, 2018
FOR AUTONOMOUS VEHICLE
TECHNOLOGY EXPO
October 23-25, 2018 The Suburban Collection Showplace, Novi, MI, USA - Discover new ADAS and autonomous technologies & partners! - Autonomous ...
W
                                              ith some 75 exhibitors showcasing         Covering all the critical aspects of the
                                              test and next-generation enabling     next stage of development of semi and
                                              technologies specifically developed   fully autonomous vehicles, the conferences
                                      for AVs, this year’s Autonomous Vehicle       provide an unrivalled opportunity to
                                      Technology Expo in Novi, Michigan is a        network with delegates and discover new
                                      must-attend event for anyone working on       contacts and ideas.
                                      the path toward driverless vehicles.              As the event is co-located with
                                          The event also includes three dedicated   Automotive Interiors Expo, Automotive
                                      conferences: the Autonomous Vehicle           Testing Expo (the world’s largest vehicle
                                      Interior Design & Technology Symposium,       test and development technologies
                                      the Autonomous Vehicle Test &                 exhibition) and Engine Expo, visitors to
                                      Development Symposium, and the                Autonomous Vehicle Technology Expo,
                                      Autonomous Vehicle Safety Regulation          Novi, Michigan will also see countless
                                      World Congress (rates apply).                 ADAS validation systems and service
                                          More than 100 experts across all three    providers. Entry to all shows is free.
                                      conferences will share exclusive insights         With hundreds of automotive exhibitors
                                      from their latest research and experiences,   set to participate in Novi, anyone working on
                                      with headline speakers from leading           ADAS technologies or fully autonomous
                                      organizations such as Ford, Intel, Siemens,   vehicles needs to attend Autonomous
                                      Uber and General Motors.                      Vehicle Technology Expo, Novi, Michigan!

                                      Hosting...

                                                                                                   TEST & DEVELOPMENT
                                                                                                       Symposium, Novi, Michigan

                                                                                                    >> Conference fee applies

    ▶ Register online now for your free exhibition entry pass! ◀
WWW.AUTONOMOUSVEHICLETECHNOLOGYWORLDEXPO.COM/MICHIGAN
October 23-25, 2018 The Suburban Collection Showplace, Novi, MI, USA - Discover new ADAS and autonomous technologies & partners! - Autonomous ...
E XPO PREVIEW
                                                                                                                         OCTOBER 23 - 25, 2018
                                                                                                The Suburban Collection Showplace, Novi, MI, USA

TESTING SENSORS
WITH LIGHTING SUPPORT                                                   Proving ground for
                                                                        autonomous vehicles
Headlights, street lamps and other light sources
affect how the sensors of an autonomous vehicle                         Not every proving ground can accommodate the development and
view the environment. The impact of lighting                            testing of autonomous vehicles. Located on a 500-acre site, the
conditions needs to be factored into the                                American Center for Mobility (ACM) is one of only 10 federally
development and testing process. With dSpace                            designated proving grounds for autonomous vehicles. It provides a
MotionDesk 3D animation software, users can                             range of real-world environments, including a 2.5-mile highway loop,
create realistic visualizations of test scenario                        a 700ft curved tunnel, two double overpasses, intersections and
environments, including examining different light                       roundabouts. As a joint initiative with the State of Michigan and
sources. New features enable the addition of light                      founded in partnership with the Michigan Department of
sources and driving conditions to a virtual                             Transportation, the Michigan Economic Development Corporation,
simulation test. Furthermore, with the State Objects                    the University of Michigan, Business Leaders for Michigan, Ann
feature, it can trigger certain effects such as brake                   Arbor SPARK and Ypsilanti Township, ACM offers lots of support for
lights and turn signals, creating more realistic                        industry partners, who already include Adient, Intertek, Ford,
visualizations, enhancing test scenarios and                            Hyundai Technical Center, Siemens, Toyota and Visteon.
improving overall visual quality.
                                                                        American Center for Mobility/Ann Arbor SPARK

                                                                       By 2035, new                        SITE VISIT
                                                                      mobility tech
                                                                     will drive 40%
                                                                                                           AND EXCLUSIVE
                                                                     of auto industry                      EVENING
                                      dSpace
                                                                         profits*                          RECEPTION
                                                                         *Boston Consulting Group
                                                                                                         All exhibitors, visitors and conference
                                                                                                       delegates are invited to a reception with
AUTONOMOUS TEST FLEET                                                                               the American Center for Mobility (ACM) and
                                                                                                    Ann Arbor SPARK on the evening of
Visitors can see autonomous development in live action at Autonomous                                Thursday, October 25, 5:00-7:00pm. The
Vehicle Technology Expo 2018, where Dataspeed will be showcasing its                                reception will take place at the Eagle Crest
growing fleet of autonomous test vehicle platforms. Ranging from a Ford                             Resort, Ann Arbor, Michigan.
Fusion, Lincoln MKZ and Chrysler Pacifica to a Ford F150, all of the                                   The next morning, Friday, October 26,
platforms utilize Dataspeed’s ADAS Kit, which is a complete hardware and                            9:00am-12:00pm, an ACM facility tour will
software solution that allows seamless control of the vehicle. Dataspeed                            take place, organized by Ann Arbor SPARK
can display the functionality of full by-wire control of the vehicle, without                       and ACM (American Center for Mobility), with
adding any actuators and with very little modification.                                             transport provided from the Eagle Crest
   The Chrysler Pacifica is developed to service the expanding Mobility as                          Resort to ACM. The site visit provides a rare
a Service market. Having a larger vehicle ensures plenty of versatility, as                         opportunity to see a real-world proving
well as potential for integration and customization to meet customer                                ground dedicated to the development of
needs. Complete with the Dataspeed ADAS Kit, the Pacifica also features                             autonomous vehicles, and is a fitting way to
an ADAS rack with active cooling system. The rack is used for mounting                              close the show. Transfers to Detroit Metro
additional equipment within the vehicle, and also ensures the equipment                             Airport (DTW) will be provided from midday.
remains cooled. The Ford F150 has been developed to service those                                   See website for further details.
customers, including the military, who require a more rugged and durable
AV platform. This custom-built four-wheel drive expands the testing of AVs
to off-road applications, including rugged terrain and harsh environments.

                                                             Dataspeed

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                                 WWW.AUTONOMOUSVEHICLETECHNOLOGYWORLDEXPO.COM/MICHIGAN
October 23-25, 2018 The Suburban Collection Showplace, Novi, MI, USA - Discover new ADAS and autonomous technologies & partners! - Autonomous ...
E XPO PREVIEW
OCTOBER 23 - 25, 2018
The Suburban Collection Showplace, Novi, MI, USA

TESTING VIRTUAL MILES
USING DATASETS
Building safe autonomous vehicles demands extremely
robust learning processes. Today’s training and testing of
autonomous systems in real-world environments is very
costly and potentially biased to predefined fixed scenarios.
Anyverse by Next Limit is a data-as-a-service solution
capable of delivering massive machine-generated datasets
in the range of millions of tagged images for training and
testing/validation processes at a much lower overall cost. It
is able to produce unbiased variations of arbitrary digitally
generated scenarios, lighting (traffic, street, buildings, sun
position, night conditions) and scenery features such as
atmospheric effects, object damage, other vehicles, road
layout and pedestrians. Anyverse can test millions of virtual
miles in a fraction of the time compared with relying on real-
world datasets.

                                                                 Next Limit

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            for your free exhibition entry pass!
                                                                                           SPEAKER
                                                                                           SPOTLIGHT

DATA SOLUTIONS FOR AV DEVELOPMENT                                                                      SHALIN MANTRI
                                                                                                  SENIOR PRODUCT MANAGER - UBER
The challenges in autonomous vehicle          company offers everything data related:
development are wide, which means it’s        validation concepts for AD functions or                          ATG, USA
crucial to find development partners who      ADAS sensors, automated annotation                        Measuring software
can provide the right engineering             algorithms, annotation tools, flexible and         performance of self-driving
solutions and innovations. Ranging from       extendable development framework for                  vehicles with scenario-
system design and software                    data acquisition, automated validation                      based simulation
development to final validation, CMore        and HIL/SIL simulations, big data storage              In this talk we will discuss
will be at the expo to show new               solutions, ADAS ECU software                            approaches to software
approaches and data solutions for             development and HMI embedded                          performance measurement
                                                                                                        using scenario-based
autonomous vehicle development. The           software solutions.
                                                                                                  simulation. These approaches
                                                                                                 are intended to shed light on an
                                                                               CMore             industry-wide problem: the lack
                                                                                                 of a gold-standard ‘driving test’
                                                                                                   for self-driving software. The
                                                                                                       presentation will cover:
                                                                                                     road-based performance
                                                                                                   metrics, scenario framework,
                                                                                                       the role of simulation in
                                                                                                    self-driving software, and a
                                                                                                   proposal for scenario-based
                                                                                                        metrics in simulation.
                                                                                                    Leveraging simulation as a
                                                                                                 validation method and aligning it
                                                                                                  with published scenario testing
                                                                                                  frameworks will accelerate the
                                                                                                    evaluation of mass-market
                                                                                                         self-driving vehicles.

                                                                                                  SEE WEBSITE FOR DATE/TIME

                                                                                                  TEST & DEVELOPMENT
                                                                                                       Symposium, Novi, Michigan

                                ▶ Register online now for your free exhibition entry pass! ◀
                        WWW.AUTONOMOUSVEHICLETECHNOLOGYWORLDEXPO.COM/MICHIGAN
October 23-25, 2018 The Suburban Collection Showplace, Novi, MI, USA - Discover new ADAS and autonomous technologies & partners! - Autonomous ...
E XPO PREVIEW
                                                                                                             OCTOBER 23 - 25, 2018
                                                                                       The Suburban Collection Showplace, Novi, MI, USA

MAPPING THE SURFACE                                                                                               Global
One area that autonomous vehicle technology has
                                                                                                               autonomous
struggled to replicate is how humans are able to sense the                                                       vehicle
feel of a car and how it is behaving. Nira Dynamics has                                                      sales set to top
taken data from existing vehicles and used it to produce
friction maps that show road surface roughness, potholes                                                     33 million
and road bumps, enabling autonomous systems to predict                                    SPEAKER                 in 2040*
the condition and feel of a road surface. Detailed road                                    SPOTLIGHT                 *IHS Markit
climate data is also incorporated, offering the ability to
forecast how road friction will change over time and predict
the friction on roads not yet traveled. All this is acquired
from software that uses existing vehicle sensors. Nira
believes that potential applications include hazard warnings
                                                                       ED BERNARDON
                                                                     VP STRATEGIC AUTOMOTIVE
                                                                                                        Indoor
that set the distance from other vehicles in adaptive cruise
control, improving the ability of navigation systems to work         INITIATIVES - SIEMENS, USA         positioning
out ETA, and finding the safest route with best grip.
                                                                       Engineering software             system
                                                                        for design of future
                                   Nira Dynamics                     transportation interiors           Being able to accurately
                                                                    This presentation will discuss      measure the speed and
                                                                        how current automotive          position of a vehicle when
                                                                      engineering software must         there is no GPS signal poses
                                                                      evolve for future cars to be      a challenge to the
                                                                       engineered efficiently. As       autonomous vehicle
                                                                     engineering emphasis shifts
                                                                                                        industry. Racelogic believes
                                                                       from exterior styling and
                                                                     drivetrain to interior design,
                                                                                                        its new VBOX Indoor
                                                                   comfort and convenience, the         Positioning System can
                                                                    tools that interior decorators      solve this by measuring the
                                                                   and stylists use today will meld     speed and position of the
                                                                      with those of mechanical,         vehicle in real time, in the
                                                                        electrical and software         absence of any GPS
                                                                    engineers. New disciplines in       reception. The VBOX uses
                                                                     the shadows today, such as
                                                                                                        cutting-edge ultra-wideband
                                                                     comfort engineering or user
                                                                  experience engineering, will play     technology to exchange
                                                                       a greater role. Trade-offs       extremely short radio pulses
                                                                    between these disciplines will      between the beacon and

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                                                                    need to be considered, along
                                                                     with more familiar areas like
                                                                  performance, manufacturability
                                                                                                        vehicle, and allows for the
                                                                                                        testing and validation of
                                                                                                        autonomous vehicles in an
                                                                               and cost.
                                                                                                        indoor facility where the
                                                                                                        environment can be tightly
                                                                   SEE WEBSITE FOR DATE/TIME            controlled. Also on show will

  Autonomy in action                                                                                    be Racelogic’s trusted suite
                                                                                                        of GPS dataloggers and
  VSI Labs’ Capability Demonstration Vehicle will be giving                                             inertial systems, used by
  rides to attendees at Autonomous Vehicle Technology Expo                                              vehicle manufacturers
  2018, for anyone who wants to experience a fully                                                      around the world.
  autonomous vehicle for themselves. VSI will be showing the
  components that enable the vehicle’s build, and is                                                    Racelogic
  integrating and programming a full stack of hardware and
  software components to demonstrate the functionality of a
  complete automated vehicle. Suppliers of hardware and
  software components may sponsor this program and have
  their solutions integrated into a fully functional autonomous
  vehicle. Together with Dataspeed, VSI is building an
  advanced AV development vehicle targeting L2+ automation.
  This platform is open to HW/SW component or systems
  suppliers who desire functional verification within the
  context of an automated vehicle.

  VSI Labs

                                         ▶ Register online now for your free exhibition entry pass! ◀
                                 WWW.AUTONOMOUSVEHICLETECHNOLOGYWORLDEXPO.COM/MICHIGAN
October 23-25, 2018 The Suburban Collection Showplace, Novi, MI, USA - Discover new ADAS and autonomous technologies & partners! - Autonomous ...
E XPO PREVIEW
OCTOBER 23 - 25, 2018
The Suburban Collection Showplace, Novi, MI, USA

The Autonomous Vehicle
Safety Regulation World Congress: Highlights!
With no universal rules or regulations under
which AVs can operate, the potential legal
issues surrounding their development and
eventual use remain undefined. The
Autonomous Vehicle Safety Regulation World
Congress will explore how to create a
regulatory framework to enable further public
testing of autonomous and driverless vehicles,
while highlighting the regulatory and legal
challenges that must be addressed before AVs
can be purchased and used by consumers.

                                                       PAUL HEMMERSBAUGH                                                      DAY 1
                                                                                                                      TUESDAY, OCTOBER 23
                                     CHIEF COUNSEL AND POLICY DIRECTOR FOR
                                                                                                                             1:30pm
                    TRANSPORTATION AS A SERVICE, GENERAL MOTORS, USA                                               Overview of US state and federal
                                                                                                                    automated vehicle regulation
                                                                                                                    and legislation, and principles
                                                                                                                         and suggestions for
                                                                                                                         policymakers going
                                                                                                                               forward
What is the main focus of                  development of self-driving vehicles,        What challenges are
your work on autonomous                    first by clarifying the state and federal    you facing now? What
vehicles and what advances                 jurisdictions of self-driving vehicle        are the biggest challenges
have you made?                             oversight; second by requiring NHTSA         ahead?
I am the chief counsel and policy          to initiate a rule-making to revise the      As a leader in advanced driving
director for Transportation as a Service   Federal Motor Vehicle Safety Standards       technologies, GM is rapidly redefining
at General Motors. I focus primarily on    to accommodate self-driving vehicles;        personal mobility. Through our
ensuring that our laws, policies and       and lastly, by expanding the number of       development and deployment process,
regulations allow for the safe and         exemptions that NHTSA could grant for        safety has been, is and always will be
expeditious deployment of self-driving     self-driving vehicles. Similar legislation   our top priority. Safety is the
vehicles.                                  in the Senate is awaiting floor              cornerstone of our approach to
    In recent years, we’ve seen            consideration and we strongly                self-driving vehicles. We believe this
increased legislative and regulatory       encourage passing it to provide a            technology has tremendous potential
actions and attention on self-driving      regulatory framework for manufacturers       to reduce the human operator error that
vehicles. On the federal level, NHTSA      to conduct more testing and to begin         is the cause of 94% of vehicle crashes.
released a voluntary framework             safely deploying self-driving vehicles.          Despite the lifesaving potential of
encouraging manufacturers to publish a         Additionally, numerous states have       self-driving vehicles, there remains a
safety self-assessment summarizing         authorized testing and deployment of         good deal of skepticism in the public
their approach to 12 elements of           self-driving vehicles. Once we know          about the technology. The secretary of
designing and deployment. In January       more about how these technologies will       the Department of Transportation,
2018, GM released its first Self-Driving   be used in real-world applications,          Elaine Chao, recently said that the
Safety Report, which explains our          states should develop consistent             biggest challenge of all is whether the
approach to the safe development and       policies and laws that complement            public will accept, trust and adopt
deployment of self-driving vehicles,       NHTSA’s regulatory authority to              self-driving systems.
including our Cruise AV [an AV with no     expedite the deployment of automated             It is our job to continue to educate
manual controls, based on a Chevrolet      driving technologies. Harmonization          policymakers and the general public on
Bolt]. We recently updated our safety      between states and with the federal          the vast benefits these new
report by releasing Appendix A.            government will be key to ensuring           technologies can bring to our
Appendix A focuses on how our              automated driving technologies               communities. We believe that this can
automated vehicle trainers or AVTs are     become a practical reality.                  best happen by placing the vehicles in
enhancing safety by describing how             We are at the forefront of an            the public domain and giving people
they carry out their function of           amazing revolution, but in order for the     the opportunity to experience the
monitoring our vehicles’ operation         many benefits to be realized, we have        technology first-hand. We look forward
when they are on public roads.             to work with the various legislative and     to doing so – but only after we are
    In Congress, the House of              regulatory bodies to enable legal            convinced that we can take this step
Representatives unanimously passed         deployment.                                  safely.
the SELF DRIVE Act, which encourages

                               ▶ Register online now for your free exhibition entry pass! ◀
                       WWW.AUTONOMOUSVEHICLETECHNOLOGYWORLDEXPO.COM/MICHIGAN
October 23-25, 2018 The Suburban Collection Showplace, Novi, MI, USA - Discover new ADAS and autonomous technologies & partners! - Autonomous ...
E XPO PREVIEW
                                                                                                                       OCTOBER 23 - 25, 2018
                                                                                               The Suburban Collection Showplace, Novi, MI, USA

   Ceramic-based                                                                      REGISTER NOW
   antennas for urban                                                                 for your free exhibition entry pass!

   environments
   One of the common problems with GNSS
                                                     SPEAKER
   systems is they cannot always obtain a
                                                     SPOTLIGHT
   signal. This is why Helix Technologies is
   developing a range of ceramic-based                                                               LIDAR IN A
   antennas that can considerably improve
   GNSS and V2X AV performance in                                                                    SOLID STATE
   complex and challenging environments.                       GAIL GOTTEHRER
   The antennas employ dielectric loaded                     PARTNER - AKERMAN LLP, USA             Solid-state technology has many
   helix technology to reduce RF clutter and                                                        advantages for autonomous vehicle
   provide a substantial uplift in GNSS and                 Can an autonomous vehicle               systems, not least the robustness and
   V2X signal integrity and quality. So, for                talk its way out of a traffic           compactness of those technologies used in
   companies developing or trialing a V2X or                             ticket?                    XenoLidar from Xenomatix. This highly
                                                             This session will focus on the
   GNSS solution, the Helix booth will be a                                                         compact sensing device meets the highest
                                                                  relationship between
   worthwhile visit.                                         autonomous vehicles and law
                                                                                                    automotive requirements and is suitable for
                                                               enforcement, and how law             integration at various locations on a vehicle,
                                                             enforcement will interact with         including the windshield. It is resilient to all
                                                            these vehicles. When and how            light and weather conditions, ensuring long
                                                                 will police pull over an           life expectancy and high durability.
                                                               autonomous vehicle? Will                 The low-power, multi-beam sensor
                                                           autonomous vehicles be treated
                                                                                                    monitors and analyzes a vehicle’s
                                                             the same as individuals under
                                                                                                    surroundings in real time. Based on proven
                                                           the traffic laws and regulations?
                                                            Under what circumstances will           semiconductor components, it offers a
                                                          law enforcement be permitted to           measurement range of 200m (656ft) and a
                      Helix Technologies                    get information collected by an         field of view of 30° x 10°.
                                                            autonomous vehicle, and how
                                                           might police go about getting it                                 Xenomatix
READING THE ROAD
                                                                under US law and laws in
                                                              Europe? How will the Fourth
                                                              Amendment, the third-party
Road simulation systems are improving year on
year, and VectorZero’s RoadRunner software is
                                                             doctrine, the CLOUD Act and
                                                             the just-announced European                Autonomous
a good example of how far they have come. This
interactive road modeling tool exports to
                                                               approach play out in these
                                                                        situations?
                                                                                                        verification
common simulation formats: FBX (for Unity and
Unreal), OpenDRIVE and OpenFlight. Using
                                                                                                        on a gigascale
                                                           SEE WEBSITE FOR DATE/TIME
real-world data, such as aerial images, digital                                                         One of the challenges of
elevation, lidar and other point cloud data, users                                                      autonomous vehicles is the
can create 3D road models to test specific                                                              verification process, as there are
scenarios. RoadRunner runs on both Windows                                                              billions of scenarios to calculate.
and Linux and includes tools to procedurally                                                            This large ‘gigascale’ challenge has
generate intersections, traffic signals, signs and                                                      been solved by Foretellix, which will
other aspects of road systems.                                                                          be presenting and demonstrating its
                                                                                                        GigaScale Verification Flow for AVs
                                                                                                        at Autonomous Vehicle Technology
                                                                                                        Expo 2018. This new, highly scalable
                                                                                                        verification flow combines
                                                                                                        verification automation, intelligence
                                                                                                        and reuse. This enables users to
                                                                                                        create comprehensive and
                                                                                                        hierarchical verification plans,
                                                                                                        describe scenarios using scenario
                                                                                                        description language, and reuse
                                                                                                        verification environments across
                                                                                                        simulations, test tracks and other
                                                                                                        hybrid hardware- and software-
                                                                                                        based execution platforms.

                                                               VectorZero                                                   Foretellix
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                                 WWW.AUTONOMOUSVEHICLETECHNOLOGYWORLDEXPO.COM/MICHIGAN
October 23-25, 2018 The Suburban Collection Showplace, Novi, MI, USA - Discover new ADAS and autonomous technologies & partners! - Autonomous ...
E XPO PREVIEW
OCTOBER 23 - 25, 2018
The Suburban Collection Showplace, Novi, MI, USA

The Autonomous Vehicle Interior Design
& Technology Symposium: Highlights!
AVs have spurred a completely new and radical approach
to automotive interiors, in recognition that passengers
will spend less time driving and more time doing other
things, which could radically change the way consumers
make their buying decisions. The Autonomous Vehicle
Interior Design & Technology Symposium is the world’s
first and only global conference dedicated to the latest
designs and innovations that will shape the future of
vehicle interiors.                                                                                                           DAY 1
                                                                                                                      TUESDAY, OCTOBER 23
                                                    DR VYACHESLAV BIRMAN
                                                                                                                             9:30am
         LIGHTING TECHNOLOGY EXPERT, CONTINENTAL AUTOMOTIVE, USA                                                       Successful display
                                                                                                                         integration in
Tell us about your work                   vehicle’s interior. Safety requires that   pairings look more harmonic          autonomous
As a lighting technology expert for       the information can be seen in any         and which look less so.                vehicles
Continental, I develop illumination for   ambient condition.
instrument panels and clusters,               In my presentation at the              What needs to change?
HVAC and radios. I have 70 patents        symposium, I will look into the basics     The textile industry’s approach to
in the USA, Europe, Japan, China          of human eye anatomy and                   color tolerance has advantages and
and Russia. The main requirements         photometry, as well as some                opportunities. At the same time,
for these types of automotive             specifics of human vision. I will          current light sources – most notably
illumination are beauty and safety.       present characteristic pictures with       LEDs – still have some limitations.
Beauty means harmony – both               deviations of different geometrical        There are also opportunities for
between the different illuminated         (size, subject-to-subject distance and     vehicle manufacturers to take a
subjects and between the same             font) and photometrical (luminance,        common approach to color
subjects and other parts of the           color) parameters, discussing which        tolerance.

                                                                                        COLIN GOLDSMITH
                    MANAGING PARTNER - ENGINEERING SOLUTIONS, P3 NORTH AMERICA, USA

   What is the main focus of your work?                          in sensor position or code needs to be
   I manage the engineering solutions side of P3 North           thoroughly evaluated, to ensure there are no
   America, which focuses on the integration and launch of       undesired consequences. P3 performs the sensor
   technology that enables next-generation autonomous,           and system benchmarking and testing on our own
   connected and electric mobility solutions. Many of the        platforms and we build and deliver full vehicle
   vehicles launched in the past 20+ years have been             platforms to our customers. P3 is also currently
   aided by P3 in some way. Whether it was defining a new        working with many of its clients to bring safe         DAY 2
   feature, performing a functional safety analysis,             and advanced autonomous features to              WEDNESDAY, OCTOBER 24
   automating testing or managing the launch of                  market in the form of new vehicle platforms.
   connected features, P3 has many years’ experience in
   bringing the latest automotive technology to market.          What next for AVs?                                         9:30am
   With over 4,000 consultants and engineers in more than        Most of the general public seem skeptical        Info and tech overload:
   15 countries, P3 is able to support OEM and supplier          about the safety and maturity of autonomous        increased safety or
   clients all over the world.                                   technology, especially with recent, high-profile        increased
       Recently, we launched our ADAPT (Autonomous               accidents. We need to put the technology in the        confusion?
   Data and Analytics Platform for Testing) vehicle that         hands of consumers – not just to win them over,
   enables sensor and system benchmarking in addition to         but also to get critical feedback during the
   ADAS and autonomous algorithm testing. Quantifying            development process. We need to leverage demos and
   the performance of individual sensors, systems of             low-speed applications to accomplish this.
   sensors, the perception of sensor data and the                Furthermore, in the absence of standards or
   response of the decision algorithms is critical at many       recommendations from state or federal governments,
   stages of development. In addition, the smallest change       we must unite to develop these collaboratively.

                                ▶ Register online now for your free exhibition entry pass! ◀
                        WWW.AUTONOMOUSVEHICLETECHNOLOGYWORLDEXPO.COM/MICHIGAN
October 23-25, 2018 The Suburban Collection Showplace, Novi, MI, USA - Discover new ADAS and autonomous technologies & partners! - Autonomous ...
E XPO PREVIEW
                                                                                                                 OCTOBER 23 - 25, 2018
                                                                                         The Suburban Collection Showplace, Novi, MI, USA

      Realistic sim
                                                                         Featuring
      environments

                                                                   100+
      Creating a road network in a lab can drastically cut                                            SPEAKER
      development time of autonomous systems as it can                                                SPOTLIGHT
      create more real-world scenarios. With the release
      of 2018.1 Mechanical Simulation has taken a leap
      forward in support of ADAS and automated vehicle                   speakers                               DR TAYLOR LOCHRANE
      development. Now, users can build 3D simulation                                                        TECHNICAL MANAGER - U.S.DOT FEDERAL
      environments. Hundreds of high-fidelity paths can
                                                                                                                HIGHWAY ADMINISTRATION, USA
      be combined to create realistic
      and complicated scenarios.                                                                                        Transforming the
      The system also allows users                                                                                 transportation industry
      to download GPS data from                                                                                with cooperative automation
                                                                                                                        research mobility
      mapping services such as
                                                                                                                          applications
      Google, and intersections can                                                                                  CARMA monitors vehicle
      be created with multiple types                                                                            speeds to facilitate cooperative
      of road such as interstate                                                                                 tactical maneuvers among all
      highways, exits and local                                                                                 cooperative automated driving
      roads.                                                                                                       systems (CADS). CARMA is
                                                                                                                open source and easily shared
                                                                                                                   and integrated. The Federal
      Mechanical Simulation                                                                                    Highway Administration (FHWA)
                                                                                                                     developed the innovative
                                                                                                                      platform to encourage
                                                                                                                  collaboration with the goal of
                                                                                                                     improving transportation
                                                                                                                  efficiency and safety through
                                                                                                                 early adoption. CARMA will be
                              SPEAKER                                                                           released on GitHub for testing.

                              SPOTLIGHT
                                                      REGISTER NOW
                                                      for your free exhibition entry pass!
                                                                                                                 The unique platform supports
                                                                                                                vehicle automation capabilities
                                                                                                                  across multiple vehicles and
                                                                                                                   vehicles types with security
                                                                                                                    features. Beyond reducing
   MORITZ VON GROTTHUSS                                                                                        traffic congestion and improving
CEO - GESTIGON - A VALEO BRAND, GERMANY                                                                          transportation safety, CARMA
                                                                                                                       decreases the risk for
         Interior Cocoon as a                                                                                        application research and
        prerequisite for safe,                                                                                 development (R&D), expands on
         autonomous mobility                                                                                    existing automation capabilities
   Mobility is changing. Today, we                                                                                    and reduces R&D time.
          sit in the car in a very
    standardized manner. But this
                                                                                                                SEE WEBSITE FOR DATE/TIME
   will change with ADAS L3/L4/L5,
       when the responsibility for
       driving will shift toward an
         automated vehicle and
    passengers’ time is freed up. If                                                                            TEST & DEVELOPMENT
                                                                                                                    Symposium, Novi, Michigan
   we want to use this freedom in a
       reasonable, enjoyable and
    meaningful manner, safety and
    mobility experience need to be
    rethought. Interior Cocoon is a
        concept to create a safe,
   flexible, super-personal vehicle             Revealing the impact of noise on data
     interior enabling customized               Data quality has never been so important. In the development of machine learning models
            ride experiences.
                                                that can reliably and safely power autonomous vehicles, several questions have yet to be
                                                answered. One of these is the impact of noisy bounding box annotations on self-driving
     SEE WEBSITE FOR DATE/TIME                  algorithms and the quality of data. Understand.ai has examined this problem and will
                                                reveal the results of its experiment at the expo. It will also showcase its new Identity
                                                Protection Anonymizer, an automated system that blurs faces and numberplates when
                                                collecting street scene data.

                                                                                                                 Understand.ai

                                          ▶ Register online now for your free exhibition entry pass! ◀
                                  WWW.AUTONOMOUSVEHICLETECHNOLOGYWORLDEXPO.COM/MICHIGAN
E XPO PREVIEW
OCTOBER 23 - 25, 2018
The Suburban Collection Showplace, Novi, MI, USA

The Autonomous Vehicle
                                                                                                                             TEST & DEVELOPMENT
Test & Development Symposium: Highlights!                                                                                        Symposium, Novi, Michigan

Over 45 expert speakers will discuss the latest
developments in the world of next-generation
ADAS technology, autonomous vehicles, and
self-driving vehicle technology test and
validation at the forthcoming Autonomous
Vehicle Test & Development Symposium.
must-attend conference for anyone working on
research and development of AV technology.

                                                           TONY GIOUTSOS                                                           DAY 3
                                                                                                                        THURSDAY, OCTOBER 25
                                                         DIRECTOR, SIEMENS, USA
                                                                                                                                    2pm
What is the main focus of                 simulation becomes even more                        With recent                Using advanced
your work?                                important. Fortunately, our PreScan             issues in the              simulation to test and
The focus of my work is on the testing    product has an immense number                   performance of
                                                                                                                            train artificial
and measurement of performance            of built-in features that enable                many of the
                                                                                                                             intelligence
for highly automated vehicles (HAVs),     excellent algorithm and system                  systems, it is
focusing in particular on the safety      testing, in particular with our cutting-        imperative to focus on
                                                                                                                              algorithms
of the system. I have been working        edge detailed physics-based sensor              approaches that
diligently on test tracks geared toward   modeling. This allows the user to               minimize risk to the public. Simulation
HAVs such as Mcity and the American       create robust measures of performance           and test track testing can help reduce
Center for Mobility. But simulation is    such as generating receiver operating           this risk. The industry is still skeptical of
the critical issue that I have been       characteristic (ROC) curves.                    simulation, especially sensor
dealing with.                                                                             simulation, as an appropriate tool to
     I have a long history in the         What challenges are you                         replace field or real-world testing.
automobile safety industry, having        facing now? What are the                        However, simulation provides a number
started the first automotive algorithm    biggest challenges ahead?                       of benefits to field testing. It saves time
company. My goal – then and now – is      My personal challenge since I joined            and money, it is ideally suited for the
to measure the performance of an          the automotive safety industry has              evaluation of dangerous scenarios, and
algorithm in a safety environment (as     been to create a measurable way of              it provides exact ground truth. Other
well as designing a safe algorithm). I    defining performance, and – in                  benefits of simulation include the
realized early on that this required      particular for safety – ‘due care’.             closed-loop performance and
simulation for various reasons but,           This has been a long process of             probabilistic modeling.
most importantly, to model the            acceptance that even today seems                    In general, proving to the community
ill-defined nature of the problem.        to be neglected. Regardless, I am a             that excellent simulation can enhance
     The ‘game’ now is sensors and        safety guy, and as such, preaching              DOE or Monte Carlo testing remains
algorithms. Hence, the use of             is required.                                    my goal.

                                                                                                                   NOT TO BE MISSED!
    PANEL DISCUSSION                                                                                            SEE WEBSITE FOR DAY/TIME
    ACCELERATED DEVELOPMENT TO LEVEL 4-5 AVs

   As dozens of companies from Europe and China to
   Detroit and Silicon Valley look to build and deploy
   Level 4+ autonomous vehicles (AVs) in the coming
   years, many are looking to specialized horizontal
   software suppliers to accelerate their internal
   development processes and time to market. This               RO GUPTA                  MOHAMMAD MUSA                TOBENNA ARODIOGBU
   panel will feature executives from four such              CEO, CARMERA, USA              FOUNDER AND CEO              CEO, SCOTTY LABS INC
   software companies, who are bridging the gap                                            DEEPEN AI INC, USA                     USA
   between the tech industry and the auto industry.
                                                               Moderator: Qasar Younis, co-founder and CEO, Applied Intuition Inc, USA

                               ▶ Register online now for your free exhibition entry pass! ◀
                       WWW.AUTONOMOUSVEHICLETECHNOLOGYWORLDEXPO.COM/MICHIGAN
HELD ALONGSIDE:

                                                                               8                            2018            2018

Exhibitor list
AB Dynamics Ltd                                                                    Intrepid Control Systems Inc
Accurate Technologies Inc                                                          IPG Automotive USA, Inc
ACUTRONIC USA Inc                                                                  KEYCOM Corp
Aimsun                                                                             Konrad Technologies
American Center for Mobility (ACM)                                                 Mechanical Simulation Corporation
AMET USA Inc                                                                       National Instruments Inc
Anger Associates Inc                                                               Next Limit
Ann Arbor SPARK                                                                    NIRA Dynamics AB
Atlatech GmbH                                                                      Ouster
Autonomous Solutions Inc                                                           Oxford Technical Solutions Ltd
AV Simulation                                                                      PopcornSAR
b-plus GmbH                                                                        Racelogic
Burke Porter Group                                                                 Rohde & Schwarz USA Inc
CMORE Automotive GmbH                                                              RTI
Continental Brimley Development Center                                             Siemens Industry Inc
Continental Uvalde Proving Ground                                                  Southern Hemisphere Proving Ground (SHPG)
Crystal Group, Inc                                                                 Spirent Communications plc
Dataforth Corporation                                                              TASS International Software and Services
Dataspeed Inc                                                                      Topcon Positioning Group
dSpace Inc                                                                         Transportation Research Center Inc
Dynamic Research Inc                                                               understandAI GmbH
Elektrobit Automotive GmbH                                                         Vector North America Inc
Foretellix Ltd                                                                     Vector Zero Inc
FT Techno of America                                                               VSI Labs
GeneSys Elektronik GmbH                                                            XenomatiX
Helix Technologies                                                                 XYLON d.o.o. - An Electronic Company
IEE S.A.                                                                           Zuragon

Autonomous Vehicle Technology Expo, Novi, Michigan takes place alongside Automotive
Testing Expo, Novi, Michigan, which features numerous dedicated autonomous vehicle
test, development and enabling providers who are included in this exhibitor list.
                                                                                                                      Autonomous Vehicle
(Accurate at time of printing)                                                                                       Technology Expo 2018
                                                                                                                    is being held in Hall B of
                                                                                                                    the Suburban Collection
                                                                                                                   Showplace in Novi, MI, USA
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