Odisha THE RETAIL DESTINATION OF THE FUTURE - Stylebaazar
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Odisha
THE RETAIL DESTINATION
OF THE FUTURE
Growth in the number of educated, aspirational and rich consumers, superior technology in
retail, and the rampant spread of the Internet has led to a boom in Odisha as retail market,
making it a lucrative destination for retailers and investors alike…
– By Sandeep Kumar
O
disha, the land investment intentions seems in terms of infrastructure and the state.
of minerals, to have been producing development but also houses Tier I cities and towns
is slowly results as the rate of under- the maximum number of usually sport mega
becoming implementation of live retail users due to its dense showrooms of all brands
the core of projects has drastically population. The coastal area bringing in 50 percent of
expansion declined from peak level of – including Bhubaneswar, business for bigger players
in the East, as far as about 62 percent in FY13 to Cuttack, Puri and Balasore in the state. With brand
the development and about 47 percent in FY17. – is home to the rich and the consciousness gradually
investment is concerned. The The state has also aspirational, people with gaining prominence,
state accounts for over 55 performed better compared high incomes, high spending customers in the maximum
percent of the country’s to all-India under- power and aspirations of a number of interior areas also
bauxite reserves, making it an implementation rate of more sophisticated lifestyle. prefer shopping at bigger
ideal location for aluminum- investment projects which The Odisha market showrooms, hence depending
based companies to invest. stood at over 56 percent and is wedding dominated. A upon Tier I cities and towns.
And the richness is not over 54 percent in FY13 and huge increase in sales is Malls are mushrooming in
limited to its mineral reserves. FY17 respectively, according witnessed during the wedding cities creating more retail real
The state is slowly blooming to a study conducted by apex season, apart from the growth estate.
into one of the top FDI industry body, ASSOCHAM. trajectory regularly observed In this Odisha Special,
destinations of India as far as during the end-of-season IMAGES Retail Bureau speaks
retail is concerned. Retail Market sales. Festival times like to major mall developers and
The proactive approach The retail sector of Odisha Durga Puja and Diwali also the biggest retailers across
of the Odisha government revolves around the state account for increase in sales, verticals to find out how retail
towards consequential capital, Bhubaneswar – the albeit playing a smaller role in landscape of the region
implementation of city which is not only ahead the overall retail scenario of is changing.
72 | IMAGES RETAIL | JULY 2018
MARKET DYNAMICS
FUTURE GROUP
Future Group is has been one of our top Balasore are developing fast.
pioneer of modern markets in the East zone. Fashion as a business is very
retail in India. We have been appreciated big here.
Owned by Kishore Biyani, by our customers and we “We are now opening
Founder & CEO Future are constantly working stores at Angul, Balasore,
Group, the company towards opening more Berhampur, Jajpur, Jeypore
operates retail stores by the stores in Bhubaneswar and ,Bhadrak and are also
name of Big Bazaar, FBB, expanding in other cities expanding with more stores
Central, Brand Factory, as well. Bhubaneswar is an in Bhubaneswar, Cuttack,
Easy Day, Nilgiris, Heritage, important city for the Future Rourkela. Food as a category
Aadhar Ezone, Hometown, Group at a national level. has strong influence on .BOJTI"HBSXBM 'VUVSF(SPVQ&BTU
Foodhall etc. Odisha is expected to be ` people. New homes are being
It operates 2,500 plus retail 1,000 crore market for the made or upgraded here. ‘Shopping & Billing Slots’ at
stores in more than 250 cities Future Group,” says Manish Customers want to shop for stores online and bill & collect
with more than 8,000 pin Agarwal, CEO East, Future home essentials, they want their products offline at our
codes of India. It occupies Group. to look good wearing better stores. Online-to-Offline is a
clothes – all of these influence big business strategy for us,”
their shopping habits and he adds.
we are present to provide
them with everything,” adds Expansion plan
Agarwal. Future Group has strong
presence in the eastern
Brand Value market mainly, Bengal,
Rural, urban and industrial Odisha, Bihar, Jharkhand
markets behave differently, and North East. Kolkata,
and all retail stores are Guwahati, Bhubaneswar,
unique. In retail, location is of Patna, Ranchi have most
utmost importance. Whether of their retail formats.
you’re opening a store in a Even in small towns, such
mall or on the high street, as Durgapur, Asansol,
retailers have to understand Burdwan, Haldia, Kharagpur,
more than 25 million sq. ft. of each location and run the Krishnagar, Purulia,
retail space across the country business accordingly. They Serampore, Konnanagar,
and present in all the states have to blend the physical Siliguri, Darjeeling, Gangtok,
of India. with the digital too, to keep Jorhat, Silchar, Agartala, Puri,
More than 500 million the consumer engaged. Cuttack, Keonjhar, Rourkela,
customers visit their “We are firm believers Sambalpur, Jharsuguda,
retail stores every year. in the fact that consumers Bokaro, Dhanbad,
The company provides and communities who we Jamshedpur, Deogarh, Gaya,
employment to more than are catering to decide the Muzaffarpur, Bihar Sharif,
60,000 people. products, the assortment as Hajipur, Bhagalpur, the brand
Future Group has been well as the pricing,” is quite popular.
present in Odisha since says Agarwal. Some of the cities where
2004. The group started with Big Bazaar, FBB, Brand
Big Bazaar in Bhubaneswar The Impact of Factory and Easy Day Stores
and now they have Central, Marketing Strategy and Technology will come up very soon are
Brand Factory, FBB and Growth Technology is an integral Chinsura, Habra, Kachrapara,
e-zone in the Eastern cities The Odisha market is strong part of Future Group’s retail Jalpaiguri, Cooch Behar,
of Cuttack, Puri, Keonjhar, due to its culture, heritage operating strategy. It makes Alipurdwar, Raiganj, Malda,
Rourkela, Sambalpur and and festivals. The retail retailers more efficient, as Midnapur, Jaigaon, Uttarpara,
Jharsuguda. The brand is industry has been incubating it reduces space and time. Chandanagore, Rishra,
launching Home Town and and developing fast in this “We have upgraded to new Jeypore, Jajpur, Berhampur,
Easy Day retail stores in the state and Bhubaneswar is POS systems for faster billing Angul, Shillong, Dimapur,
region very soon. the regional shopping centre. and have also introduced Dibrugarh, Tejpur, Itanagar,
“Odisha has been a good Cities like Rourkela, Puri, mobile POS billing. Imphal, Aizwal, Shivsagar,
growth story for us. It Cuttack, Berhampur, Angul, Customers can also book Ramgarh and Hazaribagh.
JULY 2018 | IMAGES RETAIL | 73
MARKET DYNAMICS
TURTLE LIMITED
Turtle Limited is of global trends elevated their We are targeting approx. 20
one of India’s finest two flagship brands, Turtle crores business from the state
lifestyle brands, and London Bridge in the with all our revenue streams
which has carved a niche fashion landscape of Eastern combined,” says Shitanshu
for itself in the menswear India with revenues of over Jhunjhunwalla, Director,
category with its standout $30 million. Turtle Limited.
sense of style. Confident, Turtle today has a national
elegant and world ready, the footprint in over 1000 MBOs, Brand value
brand is a perfect fit for the 300 large format stores and To increase its brand
urban go-getters of today. over 110 exclusive stores. strength and visibility in the
Turtle’s journey began Consumer delight is at the state, Turtle is planning to 4IJUBOTIV+IVOKIVOXBMMB 5VSUMF-UE
in Kolkata in 1993 with a heart of everything the brand take its current store count
humble production capacity does and its differentiated line of 10 to about 20 in the in the state. We see a lot of
of 20 shirts a day. Today, of business crossovers, party next six months. It is also potential in this category,”
entering its 25th year, the wear, denims, travel wear, launching flagship stores says Jhunjhunwalla.
brand is a powerhouse of casuals and formals bear at Janpath (high street) as
manufacturing and retail, ample testimony to that. well as the new Esplanade Marketing Strategy &
offering a range of apparels One Mall followed by stores Expansion
and accessories passionately Growth Rate & Market on Jajpur Road, Cuttack, Turtle is present in Bhawani
created by the talented in- “Odisha is one of the largest Sambalpur and Baripada. BMC Mall and Forum Mart in
house design team who wear markets of Turtle. We have “We are expanding our Bhubaneswar. Most of their
passion on their sleeves. grown by almost 50 percent in store footprint, and foraying other stores are located on
Founder Sanjay our MBO business and about into the Large Format Store high streets.
Jhunjhunwalla’s subtle design 15-20 percent in our retail size, entering Tier II & III “Going forward we
sensibilities and unique sense business in Odisha last year. towns in Odisha. Along would expand both in new
with this, we have a strong upcoming malls such as
presence in major MBOs. We Esplanade One, Utkal Galleria
are all set to flex our position and DN Regalia to name a
in the market and become few, as well as open more
a category leader by 2019. stores at flagship locations
Shirts sell most for Turtle like Janpath and Patia in the
in the state, followed by main city. In Tier II & III cities,
the trousers and T-shirts. we are planning on expanding
However, we are seeing through the high street route.
suits and blazers growing We plan to open 30 stores
immensely as a category in in the next 12-15 months in
the market. We are creating east, growing our footprint of
special ranges to cater to our 110+ stores to 150 stores soon
existing and upcoming stores across India,” he concludes.
ESPLANADE ONE
Indian malls are One mall in Odisha
converting into FECs which is precisely designed
to substantially extend and has the composite
their draw, lengthen shopper brand mix encompassing
stay and even increase revenue all facets of shopping,
for other tenants. The idea is entertainment and food
to fulfill the demands of the under one roof is Esplanade
evolving new generation, and One. The idea is simple – to
act as a community hub to bring revolutionise retail not just
people together to celebrate in Bhubaneswar, but in the
events and festivals. entire state of Odisha.
74 | IMAGES RETAIL | JULY 2018
MARKET DYNAMICS
Malls: Changing Retail Trends, Digital, Max, Nike, bowling alley, and a plethora
landscape of Odisha Biba to name a few. Anchor of kids play zones.
The aspirations and desires brands at the mall are
of the people of Odisha have Lifestyle, Cinepolis, Iconic, The Impact of
been evolving at a rapid pace Big Bazaar, Reliance Trends, Technology
over the last five years or Reliance Digital, Home Technology is being used
so. With the government’s Centre, TimeZone and Max. extensively by the mall
thrust on making Odisha a The Food court plans on a to provide comfort and
hub for education and skill huge offering of international convenience to the customer,
development, cities like and national brands including right from parking to
Bhubaneswar are seeing a KFC, Domino’s, Burger temperature control, ease +BZFO/BJL /FYVT.BMMT
huge influx of youth. “All these King, Street Foods of India, of movement for all kinds
factors have led to increased Asia Kitchen, Keventer’s, of people, and innovative Marketing Strategy
awareness and demand for Amravati, Belgian Waffles, signages to inform the The major market for Nexus
international brands, novel Giani Ice Cream, Pizza Hut, customers about the locations includes Bhubaneswar and
ways of entertainment and Lite Bite along with local and services. Cuttack. However, Nexus is
desire to try out new cuisines Odisha players. With a seating Technology will also be at confident of attracting visitors
and food options,” says Jayen capacity of nearly 250 people, the fore front to ensure water across entire Odisha, the
Naik, Senior Vice President, at one go, it caters to the recycling, water conservation reason being their one-of-a-
Operations and Projects, palates of the entire family by using water flow-controlled kind-Nexus-experience.
Nexus Malls. in an air-conditioned and taps/flushes in washrooms, “We aim to expose
brightly lit environment. LED lighting and to provide visitors to latest brands both
Major Attractions Esplanade One, also has better lux lighting. Primary international/national and
The brand mix of Esplanade Timezone, one of the top FEC services are huge and assisted offerings with the traditional
One includes Blackberry, attraction which will bring parking area so that incoming Indian warmth and culture,”
Project Eve, Big Bazaar, in the latest arcade games, visitors do not face any issues. concludes Naik.
SUCCESS
Success, the brain in this region, Odisha being a a flagship store measuring
child of Rajnish huge market. around 2,000 sq. ft., in
Sethia was founded “Tier II & III cities have a lot Janpath, Bhubaneswar. We
in 1996 in the bylanes of Bara of potential. The approach have our presence in all the ‘A’
Bazar in Kolkata. Initially, to new trends and fashion is grade stores throughout the
the brand solely began as a no longer conservative and region,” says Rajnish Sethia,
trouser manufacturing unit, the region stands at par with Director, Success.
but gradually started making other states and Odisha has
suits and blazers, which have become a buyer’s market. The Impact of
become its primary products The market is big and has a Technology
now. The lifestyle brand tremendous growth potential “As fashion trends are 3BKOJTI4FUIJB 4VDDFTT
produces shirts, t-shirts, for us. We have four EBOs in evolving at a fast pace, we
denims and cotton trousers the state and even we have need to keep ourselves updated with the latest. We
for its fashion-conscious concentrate more on better
consumers through big quality fabrics and try to give
format stores like Central, latest fashion at an affordable
Brand Factory on pan-India range. Technology is making a
basis and Pantaloons as well huge contribution in making
at its exclusive brand outlets this change happen. In the
in the Eastern region. Its present scenario, brands have
target consumers fall in the to keep innovating to compete
age group of 25 to 40 years. with the international market
as now they have to deal
Market Growth with consumers who are
The apparel industry as a well aware of latest fashion,”
whole has a better prospect concludes Sethia.
76 | IMAGES RETAIL | JULY 2018
MARKET DYNAMICS
HIMALAYA OPTICAL
Since their inception well as any other retail chain Optical heavily relies on
in 1935, Himalaya in any vertical to grow its technology of optical
Optical has been footprint in Odisha,” he adds. dispensing by introducing
ensuring their consumers Digital Eye Examination
with quality products. The Marketing Strategy followed by Digital Frame and
sole aim of the brand is In order to create a strong Lens selecting gadgets and
to strike an ideal balance foothold in the Odisha Digital Measuring system and
between quality and trend. market, the brand has finally dispensing the lenses
The store has an array of introduced pocket-friendly processed digitally.
products, which include eyewear at one price point Its most sophisticated
designer frames, branded for those consumers looking 4BSBU#JOBOJ )JNBMBZB0QUJDBM lenses are surfaced on a
sunglasses and contact lenses. for an affordable solution for Digital Lens Surfacing System
Himalya Optical currently their eye care needs. They “We intend to add at least 5 that provides high definition
has 117+ optical retail stores also house eyewear from more stores by 2020. Presently optics, better clarity and
spread across major cities internationally renowned we have 4 operational stores contrast and facilitates night
of India. brands for consumers who in Bhubaneswar, 2 in Cuttack, driving by preventing glare
demand luxury eyewear. and 1 each in Rourkela, and haloes around lights.
The Odisha Market & “Currently 8-9 percent Berhampur and Jharsuguda. “To cater to the new
Growth Rate of our revenue comes from We would be launching fifth generation consumer’s
“There is no specific data Odisha and we are looking store at Esplanade One Mall evolving habits, we have
available on the size of the at 10-12 percent growth shortly,” he adds. introduced a new way of
optical market in the region. rate year on year in the next eye screening where they
The service sector in Odisha couple of years. The increase The Impact of go beyond just giving
has grown in line with all of of the number of malls in the Technology your prescription, and the
India and is estimated to grow state is also acting as a catalyst Digitalisation is a buzz traditional measurements of
by 12.8 percent in 2018-19. to grow our retail presence word in the optical retail PD and fitting heights. The
These positive indicators are here,” says Binani. industry currently. Himalaya introduction of breakthrough
good enough for any retail technology of the new digital
brand to increase its retail dispensing system, enables
penetration in the state,” says the eye care consultants to
Sarat Binani, Director, capture the natural posture
Himalaya Optical. or eye movements in the
“In terms of the optical form of data so that they are
market, more than 90 percent able to customise the lens to
of it is still unorganised with the customer’s own natural
hardly any homegrown player movements to provide
having more than three stores the most accurate, lenses
in the city. This indicates a for comfortable vision,”
huge opportunity for us as concludes Binani.
CHAI BREAK
Chai Break came A blockbuster hit amongst including Indian, Italian,
into existence when youngsters, college-goers, Chinese and Thai – are all set
two school friends, young working professionals, to open very soon.
Anirudh Poddar and Aditya Chai Break has strengthened
Ladsaria, joined hands to its presence through 17 The East Indian Food
create something distinctive outlets in the cities of Kolkata, Retail Scene
in the F&B segment in 2010. Bhubaneswar, Durgapur The Eastern India Food
Chai Break was a first-of- and Guwahati, Kharagpur, Retail Market has a lot of
its-kind-café for the youth Asansol. More outlets – potential. Customers are well
in Kolkata and around, replete with their signature travelled and as the culture
capitalising the segment of collection of a variety of chai of dining out is in trend, "OJSVEI1PEEBS $IBJ#SFBL
fun time at a great budget. and a bouquet of cuisines they do acknowledge good
78 | IMAGES RETAIL | JULY 2018
MARKET DYNAMICS
that Odisha, especially food retail field. Towards
Bhubaneshwar, has accepted this, the brand is focusing
us well as a brand and we on making the price of its
are very happy with the sales products pocket-friendly.
and the growth in this region. “We want our consumers
Apart from skilled manpower, to visit us more than once
we have not faced too much in a week and we keep
of a problem here,”says introducing special menus
Anirudh Poddar, Co- to attract regular visitors.
founder, Chai Break. We have a plan to achieve a
revenue of above `50 crore
Marketing Strategy and by March 2020. We plan
Expansion to open 12 more outlets by
Chai Point believes in giving March 2019, in all of East
food. However, they want potential of the region. the consumer great service India, with areas like Ranchi,
more at good prices, one “The potential of growth is through its loyalty program. Jamshedpur, Raipur, Shillong,
reason why the number of high. We target to open at They stress a lot on keeping Tinsukia, Rourkela and
brands entering the market is least 40 cafés in the east in consumers happy because Berhampur being our top
limited despite the immense the long run. We are glad loyalty is important in the targets,” he concludes.
METTO SUPER MARKET
Mohammad Azim, through opening of various Marketing Strategy
Managing Director, skilled education centres. Other than the capital city of
Metto Super Market “We are hoping for Bhubaneswar the whole of
conceptualised and started ‘single window clearance Odisha state is price sensitive.
the enterprise in view of of licenses’ soon. A retailer “Our marketing strategy has
the inconsistencies in the needs more than 8 licenses always been low price and
unorganised grocery retail to start a retail store which reasonable quality. Moreover,
market and the changing is lengthy and tedious at its being very difficult to find
scenario of the same in East times. From an infrastructure apt places for expansion. So,
India. While the food market perspective, few cities in our company has initiated
of Odisha is still at a nascent the state are now well- the launch of small stores .PIBNNBE"[JN .FUUP4VQFS.BSLFU
stages, Azim believes it has integrated through improved called Metto Kirana. The
the potential to shine at a communication systems, objective of these stores will Kirana stores will have the fast
national stage. real estate development and be to penetrate those areas selling SKUs only and will be
based as such that only two
employees can run the whole
store,” says Azim.
“We believe in looking at
things in the value format,
therefore we focus on
customer footfall, which
will ultimately take care of
revenues. By 2020 we want to
triple our customer footfalls
to 30,000 per month. We are
coming up with a new store in
the month of August and two
Bottlenecks & expatriates flowing in are too more stores are lined up for
Challenges based on growing IT, ITES next year. Metto Kirana stores
The biggest bottleneck in the and service sector. Out of 8 concept are being finalised
Odisha region is availability of national players only two which can be a game changer
skilled manpower. However, have operations running in where real estate cost is for a place like Cuttack which
this challenge is being Odisha for 10 years now,” very high and big spaces are is highly price sensitive and
addressed by the government Azim explains. unavailable for lease. Metto land deficit,” concludes Azim.
80 | IMAGES RETAIL | JULY 2018
MARKET DYNAMICS
APPLEEYE
Owned by Stitch contemporary style, comfort Marketing Strategy
Fab India Pvt and impeccable quality, The Odisha market has a
Ltd, a leading with trendy apparels and separate colour palette and
manufacturer and exporter accessories designed to meet tastes, something which
of kids and ladies wear, the lifestyle choices of the retailers take a lot of care
Appleeye focuses mainly on young generation. in catering to – especially
clothes for infants, toddlers Appleeye is currently during festive season. This has
and teenagers. The brand the leading brand in the worked greatly towards giving
aims to deliver quality kidswear industry with more Appleeye an additional sales
products which are at par than 8 stores, 2000 MBOs advantage.
with international standards. across India and 100 MBOs 7BSVO.PSF "QQMFFZF
“We have observed that
Combining the elements of abroad. Their extensive Odisha is an extremely
imagination and functionality, range of products include mature market. People buy
Appleeye produces high- T-shirts, shirts, denims, frocks, for brands which match what they want and at any
fashion garments which are dungarees, leggings, yoga international standards have price, as long as they get the
affordable but are at the same pants, trousers, jeggings, been important factors in the quality they desire. Apart
time appealing to the young lounge wear and gowns. growth of Appleeye in the from this, marketing strategies
fashion-conscious mother of Odisha market. work tremendously towards
the Millennial generation. Market and Growth Rate “For us, Odisha is a major bringing in consumers. One
The latest range of Appleeye A mature consumer base market. We have a distributed of our main strategies is to
is globally acclaimed for and a growing demand network established here. attract kids with offers and
We have nine distributors freebies they find hard to turn
covering more than 400 down,” says More.
MBOs in Odisha along with
three operational EBOs. We Expansion Plans
have one store each in Forum The brand is all set to open its
Mart and Pal Heights in fourth exclusive outlet by the
Bhubaneswar and one high end of this month. It is also
street store in Berhampur. We planning on launching two
are soon launching another more stores in Rourkela and
store in Jeypore by the end of Sambalpur around Diwali. It
July 2018,” says Varun More, also plans to expand to the
Director, Appleeye. states of Assam and Bihar.
BAAZAR KOLKATA
Since its inception in retail space. The chain has and spending quality time
August 2002, Baazar been awarded the “Most shopping. In short, the game
Kolkata has been a Successful Value Retailer in in the east has completely
pioneer and part of the Value East India” by IMAGES Retail changed and retailers are
Retail Revolution in Eastern Awards thrice now. leaving no stone un-turned
India. The brand came into to retain their loyal consumer
existence 17 years ago and Market & Growth Rate base.
since then has given its Odisha, as a region has “Baazar Kolkata has become
customers variety, innovation developed immensely in the a natural choice for masses "CIJTIFL,IFNLB #BB[BS,PMLBUB
and quality at affordable recent times. With access because of its propositions of
prices without compromising to media and the Internet, value, variety and innovation. Cuttack, Puri and Sambalpur.
on service. the people here have Customers in Odisha are Due to our phenomenal
The brand is currently developed unique fashion a loyal lot. They choose a growth in Odisha in recent
available in West Bengal, Uttar preferences and shopping retail brand and tend to stick times, we are planning on
Pradesh, Bihar, Jharkhand, habits. With ever increasing with their preferred retail introducing many more stores
Tripura, Assam and Odisha disposable incomes, people destination. Currently, we in the current financial year,”
through 55 stores covering are increasingly coming have 13 stores in Odisha, says Abhishek Khemka,
more than 3,00,000 sq. ft. of to modern retail formats mainly in Bhubaneswar, Director, Baazar Kolkata.
82 | IMAGES RETAIL | JULY 2018MARKET DYNAMICS
The Impact of happiness to customers.
Technology E-commerce has played a
Technology has been a great significant role of a catalyst
leveler as well as a tool to in enhancing customer
stay ahead in the race to awareness and preferences
attract and retain the valued about fashion. Brick-and-
customer base for Baazar mortar stores like us have
Kolkata. “It has enabled benefitted from increased
Baazar Kolkata to identify, awareness of customers
understand, differentiate, and the alternate shopping
pamper and retain the experience e-commerce has
valued customers. We are on offer for them. However,
deploying technology to despite this, I feel the ‘touch
run every aspect of retail and feel experience cannot
efficiently, from back-end be substituted yet,” states
processes to delivering Khemka.
ANAND WORLD
Anand World is about roping in some of the us. We also lost some of this
a first-of-its-kind best apparel brands in this growth to new competitors
world class garments part of the world including and e-commerce. We are
mall in Sambalpur, Odisha. Zodiac, Louis Philippe, looking to innovate and
The three-storey mall today, Blackberry, Park Avenue, providing consumers with
started off as a small 400 Levis, Killer, Woodland, new experiences and latest
sq. ft. store in 1984 called Revlon and adidas,” says trends to pull up this growth
Anand Collection. A second Anand Agarwal, Managing rate,” adds Agarwal further.
600 sq. ft. readymade store Director, Anand World.
soon followed, and by 2004, Retail Industry
the brand launched Anand Growth rate The Odisha retail market in "OBOE"HBSXBM "OBOE8PSME
World, which covers an area “The company witnessed a particular is a conservative
of around 5,20,000 sq. ft. very high growth rate of 30 one. Customers want value offering is of the right quality
“Anand World became percent in the beginning for money – something at the best possible price,
the first big retail outlet in which has unfortunately gone which has proved to be a so as to make sure both the
Sambalpur. The idea was down to 18 percent mostly massive challenge for bigger consumer and the retailer
to bring Mumbai to our because of lack of innovation retail players in the country, benefit. Also, the supply
consumers in Sambalpur. especially since consumer struggling to understand chain management needs to
We wanted to provide the demands are evolving very consumer psyche and make be more organised,”
best of fashion trends to fast. The population of an impact in smaller towns. says Agarwal.
our consumers. We hired Sambalpur is around 2 lakh, “Our customers are smart
renowned architects, installed which means our target buyers who don’t want to The Impact of
the finest art pieces from the audience is fixed in terms of compromise on quality. We Technology
state into the outlet and set number, a disadvantage for need to make sure that the The outlet management uses
a software to bar code every
single product. They maintain
a database of the previous
year to monitor sales growth –
daily, monthly and annually.
“We use a software to
analyse sales category-wise.
We record and use data to
understand the shopping
behavior of the consumers.
We use our software heavily
for Customer Relationship
Management,” says Agarwal.
84 | IMAGES RETAIL | JULY 2018MARKET DYNAMICS
CITY CENTRE MALL, SAMBALPUR
City Centre Mall is a that provides uniqueness in the industry is going
five-storied shopping the product. The quality of through? How do you
mall complex located the product is another critical think to overcome it?
in Bhubaneswar. Spread over factor in making the retail Despite the structural
a floor area of a 1,20,000 sq. market successful. challenges and bureaucratic
ft, the mall opened to the Revenue Collections: For a bottlenecks that the Indian
public in 2012 and is the good revenue collection, retail retail market suffers from,
largest mall in Sambalpur. stores need to have an access global retailers have been
It houses approximately 50 of good location having queuing up to enter and
outlets, including cafeterias, potential to generate the right establish their footprint
,BOXBS4BOKBZ,VNBS $JUZ$FOUSF
food courts, restaurants, clientele. The idea should be in the market, as they are
.BMM4BNCBMQVS
multiplex, parking space to maintain a spacious and aware of its potential growth
and a hypermarket. Kanwar well planned architecture. opportunities. Growth has them strategically. The best
Sanjay Kumar, Partner, Thus, location and business at almost plateaued in most methods on how to attract
City Centre Mall, Sambalpur retail markets are needed in developed markets, providing customers and get the most
talks about how malls are equal proportion. little room for retailers out of it are as follows;
changing the fortunes of Behavioral Pattern: to drive their business Respond to the concerns of
Odisha’s retail market. Understanding the need and expansion amid growing the public for latest products
problems of the consumers competition across segments. and information, ability to
How are malls changing and to provide favourable The Indian market being offer and feedback. Take
the retail landscape of customer experience to make largely underpenetrated, advantage of personalised
Odisha? the shopping experience offers significant opportunity audiences of Digital media
Accounting for over 10 seamless. The target customer for growth – especially in including Facebook, Google+,
percent of the country’s GDP can be segmented into hard segments such as F&B, Instagram etc. Implement
and around eight percent of loyal, shifters and nascent fashion apparel, and luxury email marketing campaigns.
the employment retailing in customer. A good CRM goods – due to factors such as Use contest and discounts
India is gradually inching its should be maintained to an expanding middle class, to gain clients and use of
way toward becoming the retain them. rising disposable incomes, brand ambassadors.
next boom industry. Today, Pricing Policy: Retail stores and a growing appetite for
the largest firm is not a usually apply various pricing international quality goods How are you integrating
manufacturing organisation; strategies like discounts on and services among Indian digital and social media
rather it is a retail firm. The the printed MRP for they want consumers. to the overall mall
mall industry in Odisha owes to offer the best / optimal The Indian market, experience?
its growth to various factors: assortment of goods and however, continues to We have a 3 Step Social Media
Product Features: It includes services to attract customers. face significant challenges Adoption Plan. First we devise
brands and flavours focusing to growth in the form of an appropriate, tactically-
on customer’s global taste. What are the challenges inadequate quality retail agnostic social media strategy
To generate a retail market and bottlenecks which real estate space, restrictive , secondly we audit our
legislation policies, MRP current marketing and add
constraints, FDI norms social media ingredients and
and othetr infrastructure thirdly we add new social
bottlenecks. These challenges media programs where
tend to impede India’s necessary.
retail story, and restrict the
market from attaining its true Is there a need of smart
potential. malls in Odisha?
The future of retail is
Tell us about your Omnichannel. The trend
marketing and digital towards an Omnichannel
strategy? strategy will certainly enable
Obtaining new customers is us to grow in the business.
what keeps every business It will tap the best of both
alive. To achieve this, worlds and maximise on
numerous techniques exist footfalls in the mall. We are
whose effectiveness heavily working towards becoming
depends on implementing the smartest mall in Odisha.
86 | IMAGES RETAIL | JULY 2018MARKET DYNAMICS
HAREKRISHNA KHIMJI JEWELLERS
Harekrishna Khimji family heirloom. In the year disposable incomes, a young
Jewellers was the 1985 the firm opened its population who like spending
brainchild of late branch in the capital city on luxuries, jewellery being
Khimji D Nandha and late of Odisha. increasingly regarded as a
Harilal D Nandha along with fashion accessory and great
their brothers. They launched Brand Value marketing by firms. For us,
their first jewellery shop – Harekrishna Khimji believes every sale is an everlasting
then named Khimji Dayabhai in enhancing customer relationship and we believe
& Brothers Jewellers – at experience, and offers an in keeping our customers
Baripada in 1936. extensive jewellery collection, satisfied by protecting their
3BIVM/BOEB )BSFLSJTIOB,IJNKJ
The vision was to give impeccable after sales service rights and offering the finest
+FXFMMFST
their customers jewellery of and world-class facilities of products through our
uncompromising quality and along with uncompromising quality conscious efforts,” jewelry, selling stuff in person
craftsmanship. This legacy dedication to personal he adds, explaining the has an obvious appeal,”
of unapologetically putting attention offer a remarkable paradigm shift from a seller says Nanda.
the customer first continues service experience to to buy market in the jewellery
till date. Ethics were passed customers. segment. Technology
on through generations as a “Consumers have started Technology has advanced by
shifting towards branded Jewellery Trend leaps and bounds, marking
jewellers, which offer higher HarekrishnaKhimji provides its presence in the everyday
quality and saves them from both modern and traditional aspects of our lives and it has
raw deals. The emergence of designs. The brand also also made its way to jewellery
jewellery retail chains provide customizes gold, platinum businesses.
customers with convenience and diamond studded “Trendy designs, increased
and assurance of quality. The jewelry, which is very popular availability, and overall
organised gems and jewellery among consumers. access has brought a fresh
sector is expected to progress “We aim to increase excitement in our jewelry
with a good pace in near awareness and draw stores. Traditional retailers
future,” says Rahul Nanda, customers in a realm where like us are using social media
Director, Harekrishna the retail options aren’t as a platform to connect and
Khimji Jewellers. infinite or influenced. And share our ideas with our
“The key drivers for the for purveyors of tactile customers,” concludes Nanda.
industry growth are rising and personal products like
BAAZAR STYLE RETAIL PVT. LTD.
Baazar Style Retail retail formats, we unite demand and leverage on
Pvt. Ltd. operates in a diverse community of that Baazar Style Retail Pvt.
the retail business Indian buyers, sellers and Ltd. wishes to make available
segment under the brand businesses. Customers walk quality product at the right
names Style Baazar and into our stores and choose price in every store. Our USP
Express Baazar. With an products and services remains value for money for
aim to solve issues faced supplied by small, medium Indian Customers. We have
by regular shoppers to get and large entrepreneurs aligned our business practices
fashionable and trendy and manufacturers across to the larger objective of being
clothes at affordable prices, India. Our supplies come 4ISFZBOT4VSBOB #BB[BS4UZMF3FUBJM a premier catalyst in India’s
the first outlet came into from enterprises from new 1WU-UE consumption-led growth
existence at Berhampore categories and our strategy is story,” he adds.
in West Bengal in based on an understanding fostering mutual growth,”
September 2013. of the Indian Consumers, the says Shreyans Surana, Market and Growth Rate
products they want, creating Director, Baazar Style Currently Style Bazaar has
Brand Value fresh employment, impacting Retail Pvt. Ltd. retail outlets in Rourkela,
“Being one of the retail livelihoods, empowering “Modern Retail is Angul, Dhenkanal, Balangir
pioneers with multiple local communities and intended to drive fresh and Bargarh. By the end of
88 | IMAGES RETAIL | JULY 2018MARKET DYNAMICS
Therefore, being a pioneer latest trends in the market.
in this segment, the brand We have a very strong
is planning an aggressive vendor base which helps
expansion in Odisha in near us in delivering products to
future,” says Surana. our customers. Responding
to the changing needs and
Fashion Trends expectations of customers,
There was a time when providing smart shopping
fashion items were being experience with maximum
purchased as and when return and value for
required. Now-a-days, money is our key strategy,”
fashion clothing is more than explains Surana.
a basic need; it is a reflection “We are targeting more
of aspiration, personality, of rural areas and relevant
FY 2019-2020, the brand is thereby creating a good and one of the biggest status customers there, it provides
expecting around 20 outlets of market for them. Tier II & III symbols. With Odisha’s large a lot of scope of expansion
Style Baazar in Odisha. cities in Odisha are witnessing young population and high in the future as a wide area is
“The market is a huge a paradigm shift in consumer domestic consumption, yet to be discovered. Hence,
potential market for value preferences and lifestyle. As a the trends for the sector we have a greater scope of
segment products. Moreover, result of which, a lot of retail look favourable. expansion than bigger brands,
90 percent of the total chains are coming to Odisha “We are a retail chain as we are identifying new
population in Odisha aspire to from across India giving procuring garments from areas with decent purchasing
buy value segment products the buyers more options. across India. We follow the power,” he concludes.
CITYLIFE RETAIL
Citylife Retail percent. Sales contribution 17 percent and rest is still
Private Limited from Odisha is around double managed by high street. It’s
came into existence digit in our total top-line. For a very good market for us,”
in 2011 with an aim to Citylife, apparel produces says Subas Pradhan, Chief
provide a higher lifestyle the maximum sale, rounding Finance Officer, Citylife
and fashionable styles to the up to 85-90 percent of our Retail.
people living in rural and total business. We have all “The fundamental has
semi-urban areas. The brand our stores in high-street. The changed as far as retail is
has a strong presence in Tier online count in our industry concerned from being seller- 4VCBT1SBEIBO $JUZMJGF3FUBJM
II, III & IV cities. is approximately around led to being buyer-led. Now,
Currently, they have 91 7-8 percent, malls have 15- the buyer has many options to Pradhan says, “Technology
operational retail outlets choose from – there are a lot plays a pivotal role in our
spanning across 9 lakh sq. ft. of competitors. Latest fashion business. E-commerce is
in nine states of the East and and value for money product, impacting brick-and-mortar
North- East. better shopping experience, businesses in Tier I & II cities.
hassle free billing is also However, we provide
Growth Rate in Odisha drivers for shift in paradigm. them with the touch and
Market We buy the product from the feel factor. When we look at
Citylife has 13 stores in manufacturer and replenish our consumer, more than 90
Odisha and they are opening it based on the demand in a percent of them would like to
three more in the next six time period of 30 to 45 days. buy the product after feeling
months. In our case, our customer is or touching the same, hence
“We are very positive about more focus on price point there is a very small impact of
Odisha. It is in growing state which will discount the latest online in our business model.
due to its natural resources fashion to some extent,” We have developed an app
and geographical presence. says Pradhan. for consumers which updates
Stable politics is also having them on our latest products
an added advantage as far The Impact of Technology and offers by sending them
as that region is concerned. Explaining the benefits of notifications,” he concludes.
Our SSG is around 18-20 Technology on their business,
90 | IMAGES RETAIL | JULY 2018MARKET DYNAMICS
PANDA LIFESTYLE
Since its launch Growth Rate EBOs in the region, which
in 2000, Panda Talking about the market means more competition. The
Lifestyle, has been growth rate of Gobinda presence of stores every half a
a leading apparel showroom Panda,Director, Panda kilometer reduces footfalls in
in Bhubaneswar. Apart from Lifestyle says, “We have bigger stores. Added to this is
garments, Panda Lifestyle witnessed a growth rate of the mall culture, so the same
also has a footwear collection 18 percent in the past, but sale rate is distributed among
as well. The store features this has slowed down to 10 all retailers.”
major brands including percent recently. The prime
Louis Philippe, Allen Solly, reason for this decline has The Eastern Market (PCJOEB1BOEB 1BOEB-JGFTUZMF
Raymond and Park Avenue to been a fixed population rate Explaining the paradigm shift
name a few. and the opening of more from seller to buyer, Panda factories and manufacturing
explains, “Bhubaneswar is units in the state, but now
the main market. However, there are companies and
the demand for brand names retailers who are expanding
is not high since consumer their manufacturing units in
income is not very high. the region,” says Panda.
There is a need to categorise Panda Lifestyles brings
customers as per the store fashion trends which are
requirement – mainly size popular in Mumbai and
and number of products. Delhi to the people of Odisha.
We, being a premium store, “We are regularly in touch
are solely dependent on with consumers through
consumers with good income. text messages, keeping them
The Odisha market too is in updated with new offers in-
nascent stages. It is growing store. We are also very active
slowly. Earlier we didn’t have on Facebook,” says Panda.
SRIDURGA RETAIL PRIVATE LTD.
Into the third Market and Growth Rate proposition, competition
generation of the As the retail industry has from e-commerce does not
business, Sridurga evolved so have customer worry us much,” he adds.
Retail Private Ltd., has a buying patterns. The aim of
legacy spanning seven the brand is to keep up with The Impact of
decades. Started by Late the consumer, rather than Technology
KSN Murty in Berhampur selling products and so the “We have adopted a
the brand now has total idea is to enhance consumer great software to help
retail space of 25,000 experience so much that they us forward our retail
sq. ft. and an additional want to come back. business, HR & CRM. We
warehouse space of 1,000 “Due to the high penetration ,5JSVNBM,VNBS 4SJEVSHB3FUBJM go and attend different
sq. ft. over Berhampur and of Internet, the customer 1WU-UE conclaves and exhibitions
Bhubaneswar. today is more educated and all over India and abroad to
The brand opened its knows the product before s/he “The products that we sell understand and enhance
second store seven years comes to the store. We make are mostly limited edition our own knowledge
ago in Bhubaneswar and sure we provide them with a and hence, creation and and implementation of
is on the verge of opening personal, human touch. Ours differentiation is the USP technology in our stores. In
a boutique store in a mall has always been a buyer-led for our stores. We have a addition to changing fashion
soon. Sridurga is a complete market but we have finally growth rate of 22 percent we have to keep up with the
family store catering to a learned to exploit it with the on a yearly basis. Ours is changing display pattern,
middle, upper middle class help of technology, a lot of a destination store and so lighting, visuals etc. to give
audience. It specialises in R&D and data analysis,” says customers have to feel the customers a rich experience
menswear, womenswear and K Tirumal Kumar, Director, workmanship to buy. Since and we use technology as an
kidswear. Sridurga Retail Pvt Ltd. we have a unique selling aid,” concludes Kumar.
92 | IMAGES RETAIL | JULY 2018MARKET DYNAMICS
SUNCITY FASHIONS
Suncity Fashions innovative collections in concepts may not align with
Bhubaneswar denims, linen, festive wear, the customer expectations of
operates three Peter Indies kurtas, accessories, and the town. At Peter England,
England stores and one store more. we strive to balance MRP
each of Planet Fashion and and product taste to meet
US Polo. Apart from this, Market & Growth Rate the customer requirements
they are also the distributers Peter England has 28 through special ranges
of Indian Terrain and Spykar exclusive stores in 16 districts for small towns only,” he
chains of Odisha. and deals with over 200 multi- further adds.
Peter England has been brand outlets and is expected
listed in the top 5 Most to grow at 10 percent in FY19. #JOPE"HBSXBM 4VODJUZ'BTIJPOT Impact of Technology
Trusted Brands in the “With the advent of social “Technological developments
Apparel Category for seven media, the consumer today Cuttack. At Peter England, have served to be quite
consecutive years. Peter perceives apparel has a we strive to design products favourable for the industry.
England offers apparel medium of self-expression. that cater to the customer’s It has generated new selling
that caters to every fashion The ability and desire to adapt growing needs. Our ‘Perform’ channels and not only created
occasion of a young more trends has resulted range of athleisure wear brand awareness but has also
professional’s life. With a in consumers directing has been special designed allowed measurement of the
strong foothold in formal and the sellers and this has keeping the trendy but impact of campaigns in a
causal menswear segments, been quite evident in key comfortable sportswear into more scientific manner,” says
Peter England also offers markets of Bhubaneswar and consideration,” says Binod Agarwal.
Agarwal, Director, Suncity “Technology also brings us
Fashions. one step closer to the concept
“Rather than failure, of Omnichannel, the platform
absence of national brands where customer can preview
in smaller towns can be the product in one channel
understood as lack of and purchase through
penetration due to MRP another channel. ABFRL has
expectation mismatch. In created an intricate platform
several towns in Odisha, for effectively implementing
there is persistent demand Omnichannel which will
for products within `1000 make purchasing easier &
MRP. Factors like fabric feel, less hassling for customers,”
product design and brand he concludes.
UTKAL GALLERIA
Utkal Galleria in enhance the footfalls of equates to a trade density of
Bhubaneswar is one the mall. almost ` 3,500 per sq. ft. which
of the largest malls is far higher than what they
in the city and a complete Malls: Changing Retail generally clock in the other
family entertainment centre, landscape of Odisha parts of the country. Utkal
covering over 1,80,000 In Bhubaneswar, the retail Galleria, with its strategic
(GLA) sq. ft. in area. The best growth has mushroomed location in the heart of the
place for shopping, eating primarily on one high city offers great shopping
and leisure activities, it has street, popularly called and entertainment options to 4IBSBE#BJE 6ULBM#VJMEFST-UE
a great mix of retail stores ‘Janpath’. Retail industry the customers,” says Sharad
of all premium brands. in Bhubaneswar has seen Baid, Managing Director, FCUK, Mac, Forest Essentials,
The mall offers all sorts of exponential growth in the last Utkal Builders Ltd. Ethos, Apple, Cover Story,
facilities including parking, 10 years. Stand-alone stores Rosso Brunelo, Da Milano,
a lift system, power back-up, are clocking in a sale of `100 Major Attractions Danniele Wellington, Vero
central air conditioning and crores per annum from a mere The anchor brands in the Moda, Jack & Jones, ONLY,
an electronic security system. 30,000 sq. ft. of four storied mall include Shoppers Stop Selected, Time-Zone, ALL,
All these services have helped stand-alone space. This and PVR, along with Lacoste, Park Avenue, Colour Plus,
94 | IMAGES RETAIL | JULY 2018MARKET DYNAMICS
W, BIBA, Reliance Trends, gaming zone. The third floor cuisines are available. The roaming, so patrons can
Samsonite and Solfege. of the mall is dedicated to mall is planning to tie up enjoy high speed internet
Besides this, Australian F&B and entertainment. with a restaurant operator when they step into the mall.
gaming giant Time Zone is Burger King and Dominos for Continental and DLNA based networked
also coming up in the mall along with other food Mediterranean cuisines soon. streaming of Advertisements
with 4,000 sq. ft. of high tech operators and 10 different in Large Format Displays
The Impact of using media servers across
Technology the mall in 20 locations and
Some of the extensive iBMS – Intelligent Building
technological advance Management System for
features done by the mall automation of HVAC,
to make the shopping mall Electrical & Security Systems
sustainable in future are by L&T. Concept of Uniform
as follows. All shops are Acoustic Distribution Music
connected with Fibre to System for the entire Mall
avail services of High Speed – So that there is uniform
Voice & Data – Fibre Optic background music in all the
Ready. The mall has been locations of the mall.
WI-FI enabled, with seamless
DN REGALIA MALL
DN Regalia Mall is is on brand mix, exclusivity, some good Shopping Malls.
a most promising space and aesthetics. Bhubaneswar alone has 4 to 5
retail destination malls ranging from 2 to 4 lacs
in Patrapada, Bhubaneswar. Malls: Changing Retail sq. ft of GLA which will open
Spread across 2,50,000 sq. landscape of Odisha their doors for a superior
ft. with 2 levels of dedicated In cities like Bhubaneswar, shopping experience by this
fashion, lifestyle shops, Cuttack, Rourkela, Sambalpur, year end. DN Regalia will
restaurants and cafes along Puri etc the consumers have be hosting some of the first
with a reputed Hypermarket, become brand conscious comers to the state of Odisha,”
the mall will be a complete over a period of time and the says Jagadish Prasad Naik, +BHBEJTI1SBTBE/BJL -JGFMJOF
shopping experience for rise in disposable incomes Managing Director, Lifeline .VMUJWFOUVSFT1SJWBUF-UE
both locals as well as tourists. has given boost to shopping Multiventures Private Ltd.
The Mall will have a mix of habits. “So far people have a 450 seater food court spread
national, international and been exposed to only high- Major Attractions over 15,000 sq.ft with 13 food
regional brands for customers streets and commercial DN Regalia has Inox as their outlets and 4 kiosks to cater to
who seek the finer things complexes which don’t have multiplex partner, Big Bazaar various taste buds.
in life. DN Regalia Mall will all the ingredients of a proper as hypermarket while Splash,
offer a unique shopping shopping mall. However, the Max, Zudio & Easy Buy as The Impact of
experience where the accent state is now gearing up to host anchors/mini anchors. These Technology
brands will soon commence We are planning to have a
their fit-outs in the coming dedicated app for the mall,
month and to ensure smooth cashless and digital parking
and timely fit-outs. Beyond management system,
Square feet is doing leasing digital mall directory, digital
management for the mall. signages etc. Our mall
The brand is also roping in will give special focus on
key Family Entertainment customer convenience and
players with bowling lanes, a shall have services like; free
separate toys concept, Virtual Wi-Fi, valet parking, ATMs,
Reality concept, Scary House baby changing, wheelchair
type of concept, etc. Once accessibility throughout the
the mall is operational they mall, dedicated parking for
will also add outdoor gaming women and differently abled,”
zones. The mall will also have added Naik.
JULY 2018 | IMAGES RETAIL | 95CENTERSTAGE
E
splanade One,
owned by
Nexus Malls,
which became
operational in
July 2018 is all
set to become the biggest
mall of the Bhubaneswar
region. The site is well
connected by different modes
of transportation and is in
close proximity of various
civic utilities. Esplanade One
is precisely designed and has
the composite brand mix
encompassing all facets of
shopping, entertainment and
food under one roof which
will revolutionise retail of
Odisha as a whole. Spread
over 4.5 lakhs of retail space,
Esplanade One Mall will
house over 100 top national Esplanade One, Aims to
and international brands and
a state of the art multiplex. Revolutionise Odisha’s Mall Culture
– By Sandeep Kumar
With the government’s thrust on making Odisha a hub for retail, fashion and
entertainment, cities like Bhubaneswar are set to witness a huge influx of malls
for Millennials, with Esplanade One leading the way...
With the government’s the nearby cities. It is also very to spend their leisure time.
thrust on making Odisha, a close to Janpath, a prominent The more time that they spend
hub for education and skill area in Bhubaneswar. at the mall, the more likely
In an exclusive interview, development of youth, the they are to spend at the asset.
Jayen Naik, Senior Vice cities like Bhubaneswar Marketing Strategy: For the retailers on the other
President, Operations and are seeing a huge influx of In my opinion, the success of hand, it is important that they
Projects, Nexus Malls, reveals youth coming for education an asset hugely depends on keep getting footfalls and
all there is to know about and training. Coupled two things repeat customers to the mall.
Esplanade One. with the investment by the Retailers’ satisfaction When the event and activities
IT sector, Bhubaneswar Customer satisfaction are planned at the mall, the
Location Strategy: Why is fast becoming a city of owners need to ensure that
Bhubaneswar? opportunities. This obviously Both of them play a very retailers are roped in as active
“Nexus Malls bought has led to increased critical role in determining partners.
Esplanade One from the awareness and demand for what that asset would mean
Forum Group in early international brands, novel to not just the immediate What makes Nexus
2018. Before making the ways of entertainment and catchment, but for the city in Special: USP
acquisition in Bhubaneswar, desire to try out new cuisines general. Besides shopping, Over the last 18 months at
we did a lot of research work. and food options. customers always look for a Nexus Malls, we have upped
The outcome of research Location plays a very new reason to spend time at our game in terms of the
was very overwhelming. important role in determining any given place. As malls, the experience that we want to
We came to know that the the success of the mall. onus is on us to give them that deliver to our patrons. We
aspirations and desires of Esplanade One is located in reason to come to us, spend have conceptualised and
the people of Odisha have Rasulgarh, near the Cuttack- more time and become the executed several digital
been evolving at rapid pace Puri Highway and is easily destination of choice for them innovations at the mall and
in the last five years or so. accessible for people from all when they are planning how those were very well received
98 | IMAGES RETAIL | JULY 2018You can also read
