PROPRIETARY & CONFIDENTIAL
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PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL 3
THE
STARS
YOU
KNOW
Your brand, associated
with the biggest names
in daytime television.
PROPRIETARY & CONFIDENTIAL 4
AN ENGAGED AUDIENCE
1.6M 3.1M 4.4M 75K
119K
2018 2017 2018 2017 2018
360K
2017
344% 42% 59%
YoY YoY YoY
1 2 3
Livestream Audience Twitter Impressions Facebook / Instagram Likes
All Platforms on @DaytimeEmmys Tweets on Daytime Emmys Posts
18-24 6.7%
33% 25-34 22.6%
Age Groups 5
Men4
35-44 30.2%
67%
Women4
45-54 25%
55-64 12.6%
65+ 2.9%
SOURCES: 1 Periscope Analytics, Facebook Insights, YouTube Analytics, Switchboard 3 Facebook Insights, Instagram
2,4 Twitter Analytics 5 SocialSprout, based on Twitter data
PROPRIETARY & CONFIDENTIAL 5 A GLOBAL FAN BASE SOURCE: Switchboard, 2018 Daytime Emmy® Awards streams
A ROOM OF INFLUENCERS Your product, organically integrated with entertainment influencers in front of a worldwide audience.
PROPRIETARY & CONFIDENTIAL 7
2019 LIFETIME ACHIEVEMENT HONOREE
JUDGE JUDY SHEINDLIN
Judge Judith Sheindlin has presided over the Emmy® Award-winning “Judge Judy” since its debut
in 1996. In addition to “Judge Judy” being the # 1 first-run syndicated program, it is also the
highest-rated court program for every season it has been on the air. The broadcast was
recognized with Daytime Emmy® Awards for “Outstanding Legal/Courtroom Program” in 2013,
2016, and 2017.
Born in Brooklyn, Sheindlin earned her law degree at New York Law School and was a New York
City Family Court prosecutor when appointed to the Family Court bench in 1982 by Mayor Edward
I. Koch. She became Supervising Judge in 1986 and heard more than 20,000 cases. During her
years on the bench she earned a reputation for tough, no-nonsense jurisprudence, and established
an “open court policy” which let the public and media view the family court process. Approached
with the possibility of her own show after an appearance on “60 Minutes,” Sheindlin premiered as
television’s “Judge Judy” on September 16, 1996, and later created other new productions,
including the current hit, “Hot Bench,” now in its fifth season.
Judge Sheindlin was honored for her trailblazing work with a star on the Hollywood Walk of Fame,
situated next to her good friend, actor Sidney Poitier. She’s also received the “Gracie Allen Tribute
Award” from American Women in Radio and Television for her contributions to the broadcasting
XXXX named after the late broadcasting pioneer. In 2012, Judge Sheindlin was inducted into the
industry, and the “Brandon Tartikoff Legacy Award”
prestigious Broadcasting & Cable “Hall of Fame,” for her contributions to the TV business.
A vivid and enduring presence in millions of American homes (“Who doesn’t love Judge Judy?” asked former President Barack Obama) Judge
Sheindlin has been a guest on “Today,” “Good Morning America,” “Dateline NBC,” “Larry King Live,” “Jimmy Kimmel Live,” “The Tonight Show,”
“The Late Show,” “The View,” “Ellen” and “Entertainment Tonight.”
The author of multiple bestselling books for adults and children, Sheindlin is also an active philanthropist. She is married
to Judge Jerry Sheindlin, a former judge of the Supreme Court of New York. They have five children and 13 grandchildren.
PROPRIETARY & CONFIDENTIAL 8
2019 LIFETIME ACHIEVEMENT HONOREE
CHEF JACQUES PÉPIN
Jacques Pépin, 84, is an internationally recognized French-born American chef, television
personality, and author. Since the late 1980s, he has appeared on French and American television
and written an array of cookbooks that have become best sellers. The success of his book “La
Technique,” used to this day as a textbook for teaching the fundamentals of French cuisine,
prompted him to launch a televised version resulting in a 1997 PBS Series “The Complete Pepin.” In
1999, Pépin co-starred in the PBS series “Julia and Jacques Cooking at Home” alongside Julia Child.
They were awarded a Daytime Emmy Award for Outstanding Hosts in 2001.
His show “Jacques Pépin: Fast Food My Way” (based on his 2004 book of the same name) ran
on PBS, and “Jacques Pépin: More Fast Food My Way” is still broadcast on PBS’ Create.
In “Essential Pepin” (2011), Pépin brings modern touches to some of his favorite recipes from his
career. All of his programs have been produced by KQED-TV in San Francisco.
Pépin was born in Bourg-en-Bresse, near Lyon in France. After World War II, his parents, Jeannette
and Jean-Victor Pépin, owned the restaurant Le Pélican, where Pépin worked and became known
for his love for food. He went on to work in Paris, training under Lucien Diat at the Plaza Athenee.
From 1956 to 1958, during his military service, Pépin was the personal chef to three French heads of
state, including Charles de Gaulle.
A documentary about his life, “Jacques Pépin: The Art of Craft,” aired as part of the PBS series American Masters, premiering May 26, 2017. The
film, narrated by Stanley Tucci, was produced and directed by Peter L. Stein, who had produced several of Pépin’s early television cooking series
at KQED in the 1990s. In addition to the Daytime Emmy Award won with Julia Child, Pépin has received three of the French government’s honors:
He is a Chevalier de L’Ordre des Arts et des Lettres (1997) and a Chevalier de L’Ordre du Mérite Agricole (1992). In October 2004, he received
France’s Légion d’honneur. He has also received 24 James Beard Foundation awards.
Pépin received his B.A. degree and his M.A. in French Literature from Columbia University’s School of General Studies. Pépin
serves as dean of Special Programs at The International Culinary Center, founded as the French Culinary Institute, in New York
City. Pépin resides with his wife, Gloria, in Connecticut.PROPRIETARY & CONFIDENTIAL 9
SPECIAL TRIBUTE
SESAME STREET TURNS 50
It all began in 1969 on a street where colorful Muppets and
humans lived—and learned—side by side. Set against the
backdrop of the civil rights movement and the war on poverty,
Sesame Street was created to answer a simple question: could
television be used to level the playing field and help prepare less
advantaged children for school? The founders tapped
educational advisors and researchers, entertainers and television
producers, and other visionaries to create what became the
longest-running children’s show in American television history.
Ever since, Sesame Street has helped children around the world
to learn, feel included and respect others. With a curriculum that
evolves to meet the needs of every new generation, it is now a
force for good in over 70 languages and 150 countries.PROPRIETARY & CONFIDENTIAL 10
MAKE YOUR BRAND SHINE
The Daytime Emmy®
Awards print program is
distributed to 5,000+
attendees, presenters,
and special guests.
Ad opportunities include
full, ⅔, ½, ⅓, and ¼ page
formats, covers, spreads,
wraps, and inserts.PROPRIETARY & CONFIDENTIAL 11
PROGRAM BOOK AD RATES
Trimmed Size (in inches) 2019 Net Rate
Format Width Height 4-Color CMYK Black & White
Rear Cover 8⅛ 10⅞ $15,500 —
2-Page Spread 16¼ 10⅞ $14,000 —
Center Spread Add $1,250
Inside Cover(s) Add $750
Full Page 8⅛ 10⅞ $9,000 —
Inside Cover(s) Add $750
⅔ Page 4½ 10 $7,250 $6,250
½ Page Horizontal 7 4⅞ $5,750 $4,750
⅓ Page Horizontal 4½ 4⅞ $5,000 $4,250
⅓ Page Vertical 2¼ 8⅞ $5,000 $4,250
¼ Page Corner 3⅜ 4⅞ $4,250 $3,500
¼ Page Horizontal Strip 7 2½ $4,250 $3,500
Specific Editorial Adjacency (All Formats) Add 15%
Custom formats and packages, including wraps
and inserts, are available upon request.PROPRIETARY & CONFIDENTIAL 12 YOUR BRAND IS THE STAR Personalized integration within the Daytime Emmy Awards events elevates your brand to star status.
PROPRIETARY & CONFIDENTIAL 13
2019 SPONSORSHIP TIERS
Promotional Gold Pedestal Atom Wings Presenting
Consideration $10,000 $25,000 $50,000 $100,000 $250,000
Rear Cover
Print Program Placement Quarter Page Half Page Full Page 2-Page Spread or Center Spread
Main Open(s)
1x 30s Feature Video 1x 30s
In-Show Recognition Credits Text Credits w/ Logo 1x 7s Slate 1x 7s Slate Feature Video
Exec Speaking Role
On Sponsor List, On Sponsor List,
On Sponsor List, Enhanced Placement Enhanced Placement Featured on
Signage On Sponsor List Enhanced Placement Featured on Signs at Featured on Signs at All Show Signage
Sponsored Service (i.e. Bar) Sponsored Event/Party
Gifting Suite Gifting & Style Suites, Gifting & Style Suites, Gifting & Style Suites,
Gifting Suite
Onsite Activation or Style Suite or Style Suite, Enhanced Placement Enhanced Placement Enhanced Placement
Enhanced Placement Pop-Up At Parties Pop-Up At Show Pop-Up At Show
Red Carpet Backdrop — Logo Enhanced Logo Enhanced Logo Featured Logo
4x VIP Seating 8x VIP Seating
2x VIP Seating 2x VIP Seating with Wristbands with Wristbands
Event Tickets 2x Standard Seating with Wristbands with Wristbands 10x Standard Seating 12x Standard Seating
2x Standard Seating 6x Standard Seating 10x Fan Seating 20x Fan Seating
(Fan Redistribution Permitted) (Fan Redistribution Permitted)
Featured on NATAS
On Site Sponsor List On Site Sponsor List, On Site Sponsor List, Featured on DTE Page Homepage
Enhanced Placement Enhanced Placement 2 Image Posts + 2 Image Posts +
Digital / Social 1 Image Post on 2 Image Posts on 2 Image Posts + 1 Video 2 Hosted Videos on 2 Hosted Videos on Each
Each Social Network Each Social Network on Each Social Network Each Social Network Social Network
Branding on Show Clips
Consider this menu a starting point for exploring
the perfect mix of features for your brand.LET’S SHINE TOGETHER daytime-partners@emmyonline.tv
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