Smart City Strategy Newcastle City Council - www.newcastle.nsw.gov.au - City of Newcastle

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Smart City Strategy Newcastle City Council - www.newcastle.nsw.gov.au - City of Newcastle
Newcastle City Council
Smart City Strategy
2017 - 2021

www.newcastle.nsw.gov.au
Smart City Strategy Newcastle City Council - www.newcastle.nsw.gov.au - City of Newcastle
CONTENTS
                                                   Newcastle: Our City..........................................................................4
       Newcastle City Council acknowledges
                                                   About This Strategy.........................................................................6
       the traditional country of the Awabakal
                                                   Planning Context................................................................................8
       and Worimi peoples.
                                                   A Collaborative Approach........................................................ ..10
       We recognise and respect their cultural
                                                   Smart City Vision and Principles..............................................13
       heritage, beliefs and continuing
                                                           Smart City Vision
       relationship with the land, and that they
       are the proud survivors of more than                Delivering the Vision

       two hundred years of dispossession.         Council’s Role.....................................................................................14
                                                   Why do we need a smart city?................................................ 16
       Council reiterates its commitment to
                                                           1. Attract and Retain Smart People............................. 16
       addressing disadvantages and attaining
       justice for Aboriginal and Torres Strait            2. Innovation and Creativity............................................. 17

       Islander peoples of this community.                 3. Collaboration, Education and Training................. 18
                                                           4. Liveability, Amenity and Attractiveness.............. 18
                                                           5. Pride and Promotion.....................................................20
                                                   Community and Stakeholder Engagement.....................21
                                                   The Engagement Process.......................................................... 22
                                                   Newcastle Smart City Diagram...............................................24
                                                   Strategies and Actions.................................................................26
                                                   Summary of Key Strategies.......................................................28
                                                           Smart Mobility........................................................................29
       Enquiries
                                                           Smart Governance...............................................................30
       For information about the
       Smart City Strategy contact the:
                                                           Smart Living............................................................................. 32
       Smart City Coordinator
       Phone: 02 4974 2000                                 Smart Environment.............................................................33
       Email: smartcity@ncc.nsw.gov.au
                                                           Smart People...........................................................................34
       Published by
       Newcastle City Council                              Smart Economy.....................................................................36
       PO Box 489, Newcastle NSW 2300
       Ph: 4974 2000 Fax: 4974 2222                Sources and References.............................................................38

       August 2017
       © 2017 Newcastle City Council

Newcastle City Council 2                                                                                                        Smart City Strategy 2017-2021   3
Smart City Strategy Newcastle City Council - www.newcastle.nsw.gov.au - City of Newcastle
NEWCASTLE:                                                         Population Growth
                                                                          2011 - 2015
                                                                                                                                                                                         Major Industries - Employment % (Dec 2016)                                             Innovation in Hunter Businesses

       OUR CITY
                                                                                                                                                                                                                        Health Care & Social Assistance                                       31%                                            69%
                                                                                                                                                                                                                        Manufacturing                                                     31% of businesses are innovating (in 2015) and introduced
                                                                                                                                                                                                                        Retail Trade                                                                 a new product or service (69% not)

                                                                                                                                                                                                                        Education & Training
                                                                                                                                                                                                                                                                                                                       70%           New to organisation
                                                                                                                                                                                                                        Professional, Scientific & Technical Services
       Newcastle is the second largest non-capital urban centre,                                                                                                                                 Newcastle
                                                                                                                                                                                                                        Accommodation & Food Services
       and the second oldest city in Australia. The Newcastle Local                                                                                                                                                     Public Administration & Safety
                                                                                                                                                                                                                                                                                         22%       New to industry

       Government Area (LGA) is home to 152,948 people (2016                                                                                                                                                            Construction
       census) and welcomes about 4.1 million visitors each year.                                                                                                                                                       Transport, Postal & Warehousing                                 16%    New to Australia

                                                                                                                                                                                                                        Financial & Insurance Services
       Our LGA is expected to continue to grow with an additional
                                                                                                                                                                                                                        Mining                                                          4%    New to World
       32,000 people anticipated by 2036.                                                                                                                                                                               Other
                                                                                                                                                                                                   Hunter                                                                           0    10   20     30      40   50     60     70     80     90      100

                                                                                                                                                                                         Regional Strategic Growth Areas
       Newcastle is the cultural and
       economic capital of the Hunter                                                    7.9%
                                                                                        Newcastle
                                                                                                                    8.1%
                                                                                                                  Hunter Region
       - Australia’s largest regional
       economy contributing around 8                                      Hunter Region and Newcastle GRP 2016                                                                            Advanced
                                                                                                                                                                                         Manufacturing
                                                                                                                                                                                                                 Creative
                                                                                                                                                                                                                Industries
                                                                                                                                                                                                                                        Defence /
                                                                                                                                                                                                                                        Aerospace
                                                                                                                                                                                                                                                                   Food /
                                                                                                                                                                                                                                                                 Agribusiness
                                                                                                                                                                                                                                                                                    Medical Technology
                                                                                                                                                                                                                                                                                    & Pharmaceuticals
                                                                                                                                                                                                                                                                                                                Mining Equipment,
                                                                                                                                                                                                                                                                                                              Technology & Support
                                                                                                                                                                                                                                                                                                                                                    Energy
                                                                                                                                                                                                                                                                                                                                                   Resources
       percent of the economic activity
                                                                                                                                                                                         World Class Research Institutions: Areas of research strength
       in NSW, with a regional output of                                                50
                                                                                                                                               $44.5b
       approximately $44.5 billion in 2017.
                                                                                        40
                                                                                                                           $36.2b

                                                                                                                                                 Rest of Hunter
       Newcastle has international profile as a major port city,
                                                                           $ Billions

       gateway to the world for the Hunter’s rich resources. A four                     30
                                                                                                                                                                                         University of Newcastle                 Hunter Medical Research Institute              Commonwealth Scientific &                   Newcastle Institute for Energy &
                                                                                                             $26b                                                                        •    Health & Medicine                  •   Neuroscience & Mental Health               Industrial Research Organisation            Resources
       time winner of the World Festival and Events City award, it                            $23.6b                                                                                     •    Science & Engineering              •   Cancer Research                            •   Renewable Energy & Low                  •      Resource Productivity &
       is increasingly being acknowledged by international travel                                                                                                                        •    Energy & Environment               •   Information Based Medicine                     Emission Technologies                          Efficiency
                                                                                                                                                                                                                                                                                •   Energy Storage & Battery
       brands Lonely Planet and National Geographic as a must-visit                     20                                                                                               •    Sociology & Social Work            •   Public Health
                                                                                                                                                                                                                                                                                    Technologies
                                                                                                                                                                                                                                                                                                                            •      Energy technologies
                                                                                                                                                                                         •    Creative Industries                                                                                                           •      Advanced Materials
       destination, a ‘hidden gem’ and a smart city, creatively rising                                                                                                                                                                                                          •   Electricity Grids & Energy
                                                                                                                                                                                                                                                                                    Modelling                               •      Land Use and Sustainability

                                                                                                                                                Newcastle
       to the challenges of 21st century urban life.                                                                                                                                     + 1680 currently enrolled in PhDs
                                                                                                                                                                                                                                                                                •   Energy Efficient Buildings &
                                                                                        10                                                                                               + 7105 International students

                                                                                                                                                 $15.3b
                                                                                                                                                                                                                                                                                    Facilities

       We are known for our skilled workforce, high-standards
       of research and a business environment typified by cross-                         0                                                                                               Growth in University Degrees in Newcastle by M/F                                       First in Family Tertiary Degrees
       company collaboration and networking. Our services sector
                                                                                              NT       Tasmania              Act               Hunter
       is strong in health and social care, finance and insurance,                                                                                                                       12000                                   3000

       while construction is booming. Manufacturing in the region
                                                                                                                                                                                         10000
       is highly capable and efficient and is facing the challenges of    Development & Infrastructure Investment                                                                                                                2000

       global competition with new products and an emphasis on                                                                                                                           8000

       quality outputs.                                                                                                                                                                  6000
                                                                                                                                                                                                                                 1000

                                                                                                                                                                                         4000                                       0                                                                   of undergraduate enrolment is first in family to
       The highest number of artists per capita of any city in                                                                                                                                   2001   2006   2011                       2001          2006       2011
                                                                                                                                                                                                                                                                                                        attend university (currently 10,919 students)
       Australia drives an eclectic cultural scene, and enjoys a                                                                                                                                 Undergraduate Degrees                  Postgraduate Degrees
                                                                                                                                                                                                                                                                                                       of low socio-economic status enrolments are
       vibrant café culture and evening economy amid a rapidly                                                                                                                                                        Male        Female                                                               first in family (currently 3331 students)
       renewing streetscape. Generations of these artists and
       performers are now morphing into contemporary practice                                                                                                                             Enrolments in Science, Technology,
                                                                                                                                                                                                                                                                                IP in 2015 (Newcastle & Lake Macquarie)
                                                                                                                                                                   $930m

       within the new creative industries, while our traditional                                                                                                                          Engineering, Mathematics & Medicine
                                                                                                                                                 $875m

       tinkerers and inventors are finding a place for their talents in
                                                                                                                                                                                                                             2015 Enrolments
                                                                              $625m

       high-value jobs such as aerospace, medical technology and
                                                                                                                                                                    (As of March 2017)

                                                                                                                                                                                                                             Science & IT        5355      14%
       advanced manufacturing.
                                                                                                         $584m

                                                                                                                            $523m

                                                                                                                                                                                                                             Health &            7635      20%
                                                                                                                                      $517m

                                                                                                                                                                                                                             Medicine
                                                                                                                   $462m

       Our city recognises that modern communications and                                                                                                                                                                    Engineering         4663      12%                                                        Trademark Applications
                                                                                                                                                                                                                             & Built
       technology can remove barriers and open up opportunities                                                                                                                                                              Environment
       to join bigger markets through high-tech, creative and                                                                                                                                                                Total 2015                    46% of total
       knowledge-based industries.                                                                                                                                                                                                                         enrolments
                                                                                                                                                                                                                                                           in STEM + M
                                                                           2015-17
                                                                          NSW Government
                                                                                                       2011/12   2012/13   2013/14   2014/15    2015/16           2016/17
                                                                                                                                                                                                                                                           courses                                                       Patent Applications
       We are making these opportunities a reality.                       Public Investment                      Approved and Complying Development in LGA

Newcastle City Council 4                                                                                                                                                                                                                                                                                                                 Smart City Strategy 2017-2021   5
Smart City Strategy Newcastle City Council - www.newcastle.nsw.gov.au - City of Newcastle
ABOUT THIS
       STRATEGY
       Cities and regions globally are increasingly shifting         built environment. And as we make our way towards 2030,
       towards innovation, bringing digitisation and the             we will achieve all this within a framework of open and
       Internet of Things (IoT) into all aspects of human and        collaborative leadership.
       business life. This movement is taking place in order
       to apply these technologies to addressing urban
                                                                     The Smart City Strategy expands on Newcastle
       challenges while maintaining liveability. Smart cities
                                                                     2030 and outlines Council's role in working towards
       are magnets for knowledge, talent, creativity, high value
                                                                     the delivery of our shared community vision for
       jobs and investment.
                                                                     Newcastle.

                                                                     Newcastle 2030 includes the strategic direction for
       These cities are able to attract and retain talent and to
                                                                     Newcastle to be a smart and innovative city by delivering
       grow their economy, while those that do not embrace
                                                                     on community objectives to create a:
       this change will risk losing key demographics, resulting in
       economic, environmental and even social decline.              •   Vibrant, diverse and resilient green economy built on
                                                                         educational excellence and research
       In an increasingly digital economy and technology-
       driven age, cities need to look towards new approaches,       •   Culture that supports and encourages innovation and
       innovative technologies and smart infrastructure to               creativity at all levels
       create an environment that supports community and
       economic growth.                                              •   Thriving city that attracts people to live, work,
                                                                         visit and invest

       The Newcastle Smart City                                      Newcastle 2030 incorporates six strategic directions in
                                                                     addition to Smart and Innovative City:
       Strategy (2017-2021) is a four
                                                                     •   Connected City
       year framework outlining the
                                                                     •   Protected and Enhanced Environment                           The Smart City Strategy will:
       key priorities and actions to
       be delivered by Council in                                    •   Vibrant and Activated Public Places                          • Improve operational
       its commitment to leading                                     •   Caring and Inclusive Community                                 efficiency
       Newcastle's transition to a smart                             •   Liveable and Distinct Built Environment
                                                                                                                                      • Achieve higher levels of
       and innovative city.                                          •   Open and Collaborative Leadership
                                                                                                                                        sustainability
                                                                     The Smart City Strategy supports the successful                  • Better service local
                                                                     achievement of objectives spanning all of the seven
       It is one of a suite of Council strategies delivering on
                                                                     strategic directions.                                              community needs
       the strategic directions outlined in the Newcastle 2030
       Community Strategic Plan.
                                                                     Smart City Initiative                                            • Stimulate economic
       The Newcastle 2030 vision for Newcastle is:
                                                                     The Newcastle Smart City Strategy is the roadmap                   development activity
       In 2030 Newcastle will be a smart, liveable and               for delivering Council's ambitious Newcastle Smart
       sustainable city. We will celebrate our unique city and       City Initiative. This initiative is influencing a city-wide      • Increase community
       protect our natural assets. We will build resilience in the   revitalisation and regional transformation aimed at
       face of future challenges and encourage innovation and        establishing Newcastle and the Hunter as an internationally        inclusion and participation
       creativity. As an inclusive community, we will embrace        recognised centre for technology innovation. It leverages
       new residents and foster a culture of care.                   the smart city movement to improve our liveability,              • Position Newcastle as a
                                                                     sustainability and economic diversity, develop local
       We will be a leading lifestyle city with vibrant public       innovation, build international profile and attract talent and
                                                                                                                                        smart city internationally
       places, connected transport networks and a distinctive        inward investment to our city.

Newcastle City Council 6                                                                                                                                              Smart City Strategy 2017-2021   7
Smart City Strategy Newcastle City Council - www.newcastle.nsw.gov.au - City of Newcastle
PLANNING CONTEXT
           Federal
                                                                                                                                      Open Data Action Plan (2016)
                                                                                                                                      The release of usable and up-to-date datasets provides
                                                                                                                                      benefits that apply across government, to individuals and
                                                                                                                                                                                                                                                          State
                                                           National Innovation and Science Agenda                                     industry, and contributes to wider social and economic
                                                           $1.1 billion worth of Initiatives over four years to drive smart           benefits. Open, transparent and accountable government

               AUSTRALIA
                                                           ideas that create business growth, local jobs and global                   is boosted by the availability of information on how
                                                           success with a focus on four key pillars—culture and capital,              government works and what it does.
                                                           collaboration, talent and skills government as exemplar—
                                                           providing a framework for Australian innovation policy.

                                                                                                                                              The Digital Economy Industry Action Plan (2012)
                                                                                                                                              The Digital Economy Industry Action Plan was
                                                           Smart Cities Plan                                                                  developed to create a vision and strategy for the
                                                           The Smart Cities Plan sets out the Australian                                      digital economy in NSW over the next decade.
                                                           Government’s vision for our cities—metropolitan and
                                                           regional—and its commitment to smart investment,
                                                           smart policy and smart technology.

                                                                                                                                                                              Newcastle Urban Transformation & Transport Program
                                                                                                                              City of Newcastle                               The Newcastle Urban Transformation & Transport Program aims
                           Smart Specialisation Strategy for the Hunter                                                                                                       to strengthen connections between the city and the waterfront,
                           The Smart Specialisation Strategy (S3) is an integral part of                                                                                      create new jobs, provide more public space and amenity
                           RDA Hunter’s economic development agenda to advance
                           the region’s innovation network and grow the Hunter’s                    Hunter Region                                                             and deliver better transport. Led by UrbanGrowth NSW, the
                                                                                                                                                                              program is part of the NSW Government’s $500 million plus
                           international competitiveness. Smart specialisation is an OECD                                                                                     commitment to revitalise Newcastle’s city centre.
                           framework implemented widely across the European Union to
                           deliver regional economic transformation through analysis of
                           local competencies and discovery of new areas of opportunity.
                                                                                                                                                                          Newcastle 2030 Strategic Directions: a connected
                                                                                                                                                                          city, a protected and enhanced environment, vibrant
                                     Hunter Regional Plan 2036                                                                                                            and activated public places, a caring and inclusive
                                     The NSW Government’s vision for the Hunter is                                                                                        community, a liveable and distinctive built environment,
                                     to be ‘the leading regional economy in Australia                                                                                     open and collaborative leadership
                                     with a vibrant new metropolitan city at its heart’.
                                     To achieve this vision the Government has set four
                                     goals for the region:
                                     1. A leading regional economy in Australia                                                                     Strategic Direction: A Smart and Innovative City
                                     2. A biodiversity-rich natural environment
                                     3. Thriving communities
                                     4. Greater housing choice and jobs.

                                                                                                                              Newcastle Smart City Initiative                                                    Newcastle City Council strategies
                     Other Hunter Councils                                        Non-Government Initiatives                                                                                                                                                                Newcastle City Council

                                                                                  • STEM+M Strategy 2025 (2016)               • Vibrant, diverse and resilient green                                                                                                        Economic Development

                     • Lake Macquarie City Council - Digital                                                                                                                                                                                                                Strategy

                                                                                                                              economy built on educational excellence
                                                                                                                                                                                                                                                                            2016-2019

                     Economy Strategy                                             (University of Newcastle)
                                                                                  • NeW Futures Strategic Plan 2016-2025      and research                                            Newcastle Environmental                  Newcastle Transport S trateg y

                                                                                                                              • Culture that supports and encourages
                                                                                                                                                                                      Management Strategy

                                                                                  (University of Newcastle)
                                                                                                                                                                                      2013

                                                                                                                              innovation and creativity at all levels
                                                                                                                              • Thriving city that attracts people to live,                                                    www.newcastle.nsw.gov.au

                                                                                                                              work, visit and invest in                               www.newcastle.nsw.gov.au                                                              www.newcastle.nsw.gov.au

                                                                                                                                                                                                                                                                1927SEP15

Newcastle City Council 8                                                                                                                                                                                                                                                                               Smart City Strategy 2017-2021   9
Smart City Strategy Newcastle City Council - www.newcastle.nsw.gov.au - City of Newcastle
A COLLABORATIVE
       APPROACH
       Becoming a smart city is a complex process and                cultural spine. The innovation hub will bring together         Living Lab                                                    National and International Networks
       requires the sustained commitment of many different           researchers, students, developers, entrepreneurs,
       city stakeholders. It is not something that Council can       investors, technical specialists and business advisors.        A living lab is a model of collaborative innovation.          Newcastle is also actively collaborating beyond the city
       achieve alone. We recognise that collaboration is critical    By linking with existing innovation and entrepreneurship       Strategic work is underway across the region to establish     and region in order to advance smart city thinking and
       to success in the smart city endeavor and have actively       programs, the innovation hub will facilitate the launch        a living lab in Newcastle. By bringing together research,     practice by providing platforms for sharing knowledge,
       sought and established partnership strategies and             of spinoffs, start-ups and mature companies; attract           industry, government and community, living labs are           experience and solutions. As a member of the Australian
       collaborative approaches.                                     investment and businesses to the Hunter Region;                able to apply the expertise and experience of multiple        Smart Communities Association (ASCA), Newcastle
                                                                     encourage innovation and commercialisation; and                disciplines and sectors to complex problems.                  is linked to our peer Australian smart cities to share
                                                                     produce the next generation of entrepreneurs, business                                                                       knowledge and adoption of solutions that capitalise on
                                                                                                                                    A living lab may focus on a service, product, technology
                                                                     leaders and inventors.                                                                                                       the connectivity, reach and scale of the rapidly growing
                                                                                                                                    or policy innovation, or any combination of these.
       Our partnership with the                                                                                                     Newcastle's Living Lab will create inter-disciplinary
                                                                                                                                                                                                  digital and technology sectors.
                                                                     Digital Precinct
       University of Newcastle,                                                                                                     and applied research and technology development by            This network collaborative model is also being applied
                                                                     The digital precinct is a designated zone in the future CBD    inviting technology vendors, start-ups and research           at an international scale. In 2017 Newcastle joined the
       Newcastle NOW and Hunter DiGiT                                of the city with high speed fibre broadband (fttp). This       institutes to work with a range of end-users to co-create     Global Smart Cities and Communities Coalition (GSC3),
       secured $9.8m funding from                                    concentrated capability, along with additional investment      solutions. Establishing a specific city-scale test-bedding    a global alliance of smart cities. Its members, including
                                                                     in a technology-integrated public domain, will give            environment will effectively enhance the reputation and       Amsterdam, Eindhoven, Chicago and Austin, are key
       the State Government's Hunter                                 Newcastle a key competitive advantage in attracting and        'pull' of our city in terms of inward investment, and our     reference points as we develop our own specific smart
       Infrastructure Investment Fund for                            retaining high-tech, digital and creative industries to stay   regional goals around talent attraction and retention.        city approach. These cities face challenges similar to
                                                                     or locate in the city.                                                                                                       Newcastle's and have addressed them through models
       the Hunter Innovation Project.                                                                                               Hunter Regional Incubator
                                                                                                                                                                                                  from which we can learn. GSC3 also links cities to
                                                                                                                                    Newcastle and the wider Hunter Region are home                important global smart city partners, including financial
                                                                                                                                    to world-class research institutions and a vibrant            institutions, research centres and universities, advisory
                                                                     The Hunter Innovation Project                                  innovation ecosystem centred on energy and resources,         services and thought leaders such as the Brookings
       With Council and the University contributing $8 million,
       this $17.8 million project is a catalyst for accelerating     is creating a city environment                                 manufacturing and engineering, health technologies,           Institute, Massachusetts Institute of Technology (MIT),
                                                                                                                                    defence/aerospace, the creative industries and a rapidly      European Network of Living Labs (ENoLL), and Metro
       the natural transition of the city and region. The Hunter     attracting entrepreneurs, start-                               growing start-up and entrepreneurial sector.                  Labs, among others.
       Innovation Project will deliver foundational infrastructure
       and services across the following three major projects:       ups and SMEs to locate, cluster                                Newcastle City Council has formed a collaboration

       Smart City Infrastructure
                                                                     and co-create a dynamic digital                                of Hunter Region business, research, technical,
                                                                                                                                    administrative and entrepreneurial leadership to
       We will be deploying smart city infrastructure initially
                                                                     and innovation precinct in the                                 strategically develop an ecosystem with a particular              Collaboration plays a
       throughout the Newcastle city centre. Digital connectivity    heart of Newcastle.                                            focus on innovation growth areas.
                                                                                                                                                                                                      fundamental role in enabling
       through WiFi and LPWAN (low power wide area
       networks) will link sensors and integrated technology to
                                                                                                                                    The Hunter Regional Incubator strategy represents a new
                                                                                                                                    comprehensive approach to ecosystem development.
                                                                                                                                                                                                      Newcastle and the Hunter to
       provide detailed real time city data, facilitating an open-
       ended range of services and applications to improve the       The success of the Hunter Innovation Project has spurred       The commitment of the project partners is to the                  realise its potential as a key
                                                                                                                                    development of a model geared towards providing
       ease of access, efficiency and liveability of the city for    Council to both instigate and seek out other collaborative
                                                                                                                                    fully coordinated and supported business development
                                                                                                                                                                                                      innovation ecosystem within
       residents, businesses and tourists.                           approaches to the complex problems of smart city
                                                                     development. A number of other multi-stakeholder               pathways through multiple regional facilities and services.       Australia and the world.
       Innovation Hub                                                projects are currently underway that demonstrate clear         The aim is to enhance opportunities for collaboration,
                                                                     improvements in the innovation ecosystem, and provide a        innovation and commercialisation, and to provide a
       An innovation hub is being built at the intersection of                                                                      competitive advantage for Hunter-based businesses that
                                                                     greater chance of meeting our objectives.
       the University of Newcastle city campus, and the city’s                                                                      have high-value potential and global ambitions.

Newcastle City Council 10                                                                                                                                                                                                                 Smart City Strategy 2017-2021   11
Smart City Strategy Newcastle City Council - www.newcastle.nsw.gov.au - City of Newcastle
SMART CITY
                                                            VISION AND
                                                            PRINCIPLES
                                                            This Smart City vision encapsulates the primary themes that
                                                            emerged from our engagement process of collaboration,
                                                            connectivity, efficiency, openness and people. The Newcastle
                                                            Smart City Principles are an expansion of these themes.

                                                            Smart City Principles

                                                            Collaboration              Ensure organisations are
                                                                                       working together to realise or
                                                                                       achieve positive change and
                                                                                       success
                                                            Connectivity               Ensure the capacity for
                                                                                       interconnection of people,
                                                                                       platforms, systems and
                                                                                       applications
                                                            Efficiency                 Ensure orderly, capable,
                                                                                       competent and valuable
                                                                                       outcomes
                                                            Openness                   Ensure access to data and
                                                                                       a subsequent increase in
                                                                                       transparency, acceptance,
                                                                                       tolerance, receptiveness and
                                                                                       understanding
                                                            People                     Embrace and engage
                                                                                       community, humanity and
                                                                                       citizens

                                                            Delivering Our Vision

                                                            To deliver a smart city, two paradigms need to be combined:
                                                            the digital and the non-digital. Only through integrating
                                                            these two dimensions can we model the optimum outcome
                                                            for Newcastle as a whole. Our focus on the digital economy
                                                            must be balanced by seeking outcomes that benefit the
                                                            non-digital community and that are culturally driven. We

                   Smart City Vision                        have considered influences across all sectors of society,
                                                            prioritising inclusion, activation, creativity and community.
                   Newcastle is an open, collaborative,     The delivery of the Smart City Strategy also works across

                   and connected smart city that uses       two main timeframes. As Newcastle goes through the
                                                            challenges of urban renewal, the Smart City Initiative will
                   technology to make things easier, more   leverage these opportunities. Projects will be delivered
                                                            within the life of this strategy to 2021. Funding for Smart City
                   liveable and sustainable for everyone.   initiatives will be proposed and endorsed through annual
                                                            Council operational planning. Grant funding opportunities
                                                            are continually being sought. However, this strategy also
                                                            seeks to lay appropriate groundwork for projects turning on
                                                            a broader horizon measured in decades, and which will not
                                                            reach fruition in the life of this strategy but in the full course
                                                            of Newcastle’s emergence as a dynamic and innovative city.

Newcastle City Council 12                                                                                Smart City Strategy 2017-2021   13
Smart City Strategy Newcastle City Council - www.newcastle.nsw.gov.au - City of Newcastle
COUNCIL’S
       ROLE
       Newcastle is undergoing a long-term transition from a
       primarily industrial city to one with diversified economic
       foundations. It is currently the focus of a NSW Government
       revitalisation agenda and is experiencing major urban
       renewal including light rail, growth in residential population
       and the development of a new university campus in the
       city centre.

       Within this environment, the smart city initiative is a key
       contributor to the future of Newcastle.

       Council has taken a leading role
       in development of Newcastle as a
       smart and innovative city.

       What is a smart city?
       Globally there is no single definition of a smart city.
       Each city must determine their interpretation, and their
       own objectives. Newcastle City Council's definition is a
       convergence of three interconnected statements.

       • A smart city is one that puts the community
         at its centre
       • A smart city enjoys smart and digitally
         connected public and urban infrastructure
       • A smart city works to develop a thriving
         ecosystem to drive innovation and creativity

       Smart cities are more than just places where technology
       is overlaid on a city structure. Just as important are more
       traditional city values of liveability, community, health,       The Hunter is on the crest of a transition that will reshape
       sustainability and economic resilience. Our smart city will
       underpin diversification of the local economy and drive          the way that we interact and do business. This transition
       inward investment along with the commercialisation of
       local and regional innovation.                                   provides the perfect opportunity to build on the region’s
       Why do we need a smart city?
                                                                        natural competitive advantages, exploit its depth of research
       Our research and engagement has revealed five
       underlying drivers:                                              talent, harness the almost perfect geometry the region has
       1.    Attract and retain smart people                            in terms of its overall population base and workforce and
       2.    Innovation and creativity
                                                                        leverage these ingredients to shape our region into one that
       3.    Collaboration, education and training
                                                                        can be renowned for its innovation and excellence.
       4.    Increased liveability, amenity and attractiveness

       5.    Pride and promotion

Newcastle City Council 14                                                                                                       Smart City Strategy 2017-2021   15
Smart City Strategy Newcastle City Council - www.newcastle.nsw.gov.au - City of Newcastle
WHY DO
       WE NEED A
       SMART CITY?                                                                                                                2. Innovation and
                                                                                                                                  Creativity
                                                                                                                                                                                               For the smart city to take full advantage of
                                                                                                                                                                                               these opportunities there is a need to develop
                                                                                                                                                                                               an experimental mindset and methodologies for

       1. Attract and retain                                                                                                      The current era of rapid technological change has
                                                                                                                                  been termed the 4th industrial revolution. This term
                                                                                                                                                                                               encouraging an appropriate appetite for risk, and
                                                                                                                                                                                               providing permission to fail, learn and start over.
       smart people                                                  The four ideas of nurturing,                                 suggests that we are in the midst of a series of
                                                                                                                                  disruptions to existing systems and industries of a
       Fundamentally, a smart city is about people. Cities now       retaining, returning and attracting                          magnitude equivalent to the advent of the steam              Innovation is difficult and
       compete globally for investment, labor and talent. The                                                                     engine, electricity and the internet. This industrial
       creative capacity of our city is determined by the extent     talented people are cornerstones                             revolution is driven by digitisation, the production and
                                                                                                                                                                                               unpredictable but the
       to which we can nurture our natural human potential,          of the smart city endeavor.                                  consumption of data, and the capacity of connected           entrepreneurial and collaborative
       provide opportunity for our skilled and expert citizens,                                                                   devices through the Internet of Things (IoT). Its
       entice the return of talented Novocastrians who have                                                                       common technologies are pervasive sensor networks,           models of thinking that best
       travelled or made a life elsewhere, and attract creative                                                                   data analytics, additive manufacturing (3D printing),        produce it can be learnt by a
       and skilled individuals from afar.                            Increasing the number of talented people calling the city    robotics and artificial intelligence. It is leading to the
                                                                     home is central to providing opportunity for ideas to        breakdown of boundaries between the virtual and the          culture and adopted as normal.
       Statistics show that the Hunter loses many university
                                                                     thrive, by supporting a culture that nurtures and respects   physical, as we access, analyse and make inferences
       graduates annually to larger employment markets
                                                                     thinking, creativity and risk.                               from data, and change how we interact with inanimate
       in Australia and internationally. Recent community
                                                                                                                                  objects; asking them to carry out forms of work that
       engagement identified a number of reasons why                 A number of significant initiatives are underway across                                                                   Examples of key initiatives underway in the city that
                                                                                                                                  only a short time ago did not exist.
       Newcastle has difficulty retaining its educated youth,        the region aiming to address the need to retain and                                                                       are driving this change to innovative and creative
       suggesting that there are not enough high-paying jobs or      attract talent:                                              This is a landscape rich in opportunity and rife with        thinking are:
       an adequate corporate environment to raise a business,                                                                     challenge. New approaches to resource sustainability
                                                                     • Ecosystem development programs including the                                                                            • Renew Newcastle cultural incubator
       meaning graduates end up moving to major cities to                                                                         are needed; new business models are required to find
                                                                       Regional Incubator Strategy                                                                                             • Star4000 collaboration between University of
       pursue their careers.                                                                                                      directions for economic growth. Ensuring that the
                                                                     • The Hunter Innovation Project                                                                                             Newcastle and Slingshot
                                                                                                                                  whole community is equipped to make this journey
       Often, these young people eventually return to make a         • Growing numbers of incubators and accelerator                                                                           • The Newcastle City Council’s Smart City Initiative
                                                                                                                                  is paramount. The cities that are aware of these
       life and take advantage of the family-friendly scale of         programs                                                   challenges and face them with confidence will be             • I2N, University of Newcastle’s regional network of
       the city and its outstanding natural settings and lifestyle
                                                                     • The STEM schools initiative and ME Program                 those in charge of their own destiny.                          innovation hubs
       opportunities. However, there is a great need to retain our
                                                                       under the stewardship of Regional Development
       talented graduates throughout the periods in their lives                                                                   It is estimated that over 50 percent of the jobs of the      The Smart City Strategy strives to achieve and
                                                                       Australia - Hunter
       when they have an appetite for risk and a drive to create.                                                                 future to be undertaken by the next generation do not        implement innovation and creativity across all sectors,
       The businesses and culture they create are the ultimate                                                                    yet currently exist. The only way to prepare for this is     facilitating a smarter landscape and collaborative
       attractant for other talented people. It is well documented   This strategy will augment the urban renewal programs        to produce creative, adaptive and innovative thinkers.       environment that Newcastle can build on. This
       that the creative and entrepreneurial class seeks dynamic     to provide greater economic opportunity, to accentuate       For these reasons creativity and critical problem            strategy will emphasise the role of innovation and
       and vibrant cultural life, high levels of urban amenity and   smart technology and create enabling environments that       solving routinely appear at the top of employer’s lists      creativity as key tools for both creating and coping
       economic opportunity.                                         add to Newcastle’s existing lifestyle advantages.            of desired attributes.                                       with change as the city moves into the future.

Newcastle City Council 16                                                                                                                                                                                                              Smart City Strategy 2017-2021   17
Smart City Strategy Newcastle City Council - www.newcastle.nsw.gov.au - City of Newcastle
3. Collaboration,                                                  level of community education, Council is provider and
                                                                          funder of various community development programs,

       education and training                                             most prominently through our libraries, the Newcastle
                                                                          Museum and other cultural facilities. These facilities will
                                                                          play an important role in translating the opportunities of
       A city encompasses many different types of knowledge.              the smart city for the community. This strategy provides
       The Newcastle Smart City strategy focuses on knowledge             a framework to support the collaboration of stakeholders
       types that advance the local economy and society – those           and alignment of efforts across the city.
       that give rise to creativity, innovation and problem

                                                                          4. Liveability, amenity
       A city can only transition to a smart city through the
       long-term commitment of a wide variety of stakeholders.
       Collaboration is essential. The transition itself is a difficult
       and complex change management process where new                    and attractiveness
       ways of thinking are adopted, and new approaches to
       doing things are developed, practiced and implemented.             Liveability is crucial to the creation of a sustainable city
       These new approaches will necessarily exist side-by-side           community, as is the quality of amenity within its built
       with legacy systems and traditional methods, providing             urban fabric. The liveability, amenity and attractiveness
       further potential for fragmentation.                               of a city refers to the quality of social space, its economic
                                                                          dynamism, and the overall ability of local authorities
                                                                          and other stakeholders to develop a progressive and
                                                                          inclusive economy.
       People from across the city
                                                                          A smart city is one that focuses its resources on
       working collectively towards                                       improving wellbeing, liveability and amenity. Its goal is
       common goals, developing the                                       to turn the ingenuity of its people towards creation of a
                                                                          better city and improved living environment, and a more
       necessary processes to support                                     connected and cohesive community. An attractive city,
       the transition, is the only way it can                             one blessed with ample green spaces, high quality public
                                                                          domain, and vibrant city economies across the day and
       happen.                                                            into the night is a critical element in efforts to attract
                                                                          and retain talent.

                                                                          The city has a unique opportunity to build upon is natural
       What is needed is careful attention to collaboration
                                                                          advantages which include high quality city beaches,
       around educational pathways extending from primary
                                                                          open waterfront space, its human scale and heritage
       school through VET sectors and tertiary education.
                                                                          building stock, and its regional location as gateway to the
       Also important are re-training opportunities for workers
                                                                          recreational offerings of the Hunter Valley, Lake Macquarie
       in downturn sectors being impacted by increasing
                                                                          and Port Stephens.
       automation. There is a need for general community
       programs to introduce new ideas and skills in a way that is
       not intimidating for the novice or layperson.

       Good examples of current activities aiming to nurture              Newcastle is in the midst of
       collaborative education and training are:
                                                                          unprecedented public investment
       • University of Newcastle’s innovation and
                                                                          in the key spaces of the city
           entrepreneurship degree
       • NSW TAFE's Newcastle SkillsPoint Centre in
                                                                          aiming to deliver improvements to                               Key projects underway enhancing the liveability and     • City centre light rail and new north-south connectivity

           manufacturing and robotics                                     liveability and amenity.                                        amenity of the city centre include:                       between the city and the harbour
                                                                                                                                                                                                  • Public domain upgrades for Hunter Street and East
       • STEM Schools program featuring industry collaboration
                                                                                                                                          • Smart parking, lighting and free public WiFi            End, Civic Park, Wheeler Place, Market Street Lawn and
       • The STEMships program being piloted by the NSW                                                                                   • Transport network upgrades including CBD light rail     the West End
                                                                          The integration of technology into the urban liveability
           Department of Industry                                                                                                           and transport on-demand buses
                                                                          agenda raises the prospect of utilising sensor technology
       • NCC Libraries partnership with TAFE to deliver                   to collect ‘open data’ on key city systems such as traffic      • Award-winning Bathers Way development and             The Smart City Strategy will work with key partners
           mechatronics and coding workshops                              movements, parking, pedestrian mobility and way-finding           coastal revitalisation                                to identify and implement opportunities for utilising
                                                                          throughout the city. When integrated, this data can             • Improvements and upgrades to the city’s green         technology in creating a more liveable city that is simpler
       Council is not a lead player in formal education or training.                                                                                                                              to move around, and making it a vibrant and easy place in
                                                                          provide powerful insight into how the city functions and          heart at Blackbutt
       In these arenas our role is to advocate for appropriate                                                                                                                                    which to undertake business and socialise.
                                                                          will further enhance urban, transport and development           • Waterfront redevelopments continuing to deliver on
       approaches in alignment with our vision. At an informal
                                                                          evaluation, and safety and emergency responses.                   Honeysuckle’s potential

Newcastle City Council 18                                                                                                                                                                                                                 Smart City Strategy 2017-2021   19
5. Pride and Promotion
                                                                                                                               COMMUNITY &
                                                                    Novocastrians have many reasons to be proud. The
                                                                    city is the Australian exemplar of successful transition
                                                                    to a post-industrial knowledge-based services

                                                                                                                               STAKEHOLDER
       A smart city is one that uses its resources effectively,     economy. At the same time, the engineering and
                                                                    manufacturing expertise and depth of capability
       and that harnesses its human potential and provides
                                                                    bequeathed us by the industrial past is acknowledged
                                                                                                                                                                                           Newcastle boasts a number
       opportunity for its people. It is also a city that has a
       vision of its place in the world, and works to obtain that
       ambition. A smart city therefore engages its people in
       the process of shaping the future of the city, and gives
                                                                    as genuinely world-class. This is an incredible resource
                                                                    as the region seeks to re-purpose these capabilities
                                                                    into 21st century growth sectors such as advanced
                                                                                                                               ENGAGEMENT                                                  of assets that provide the
                                                                                                                                                                                           foundations for it to become
       them reason to be proud.                                     manufacturing, precision health, internet of things and                                                                a globally recognised Smart
                                                                    smart agriculture. Many challenges remain, particularly    The vision for Newcastle as a smart and innovative
                                                                    related to ongoing diversification of the economy, the     city requires all three levels of government, the
                                                                                                                                                                                           City. With a strong industrial
       Recent community consultation                                need to provide high quality jobs and to address youth     community, educational and research providers and           past, the city not only has
                                                                    underemployment.                                           business and industry sectors to work together to
       events have identified that                                                                                             achieve a shared vision.
                                                                                                                                                                                           the hard infrastructure for
       Newcastle residents are proud of                             There are numerous current initiatives from across the                                                                 manufacturing but also
                                                                    city that provide cause for civic pride and add to the     Stakeholder engagement with these groups has been
       their city and want to be able to                            coherent promotion of the city:                            central to ensuring that the Strategy is a shared vision.   the skills, knowledge and
       continue to uplift and maintain                              • World-class research institutes including University     A range of activities were undertaken to engage with        reputation. Other assets
                                                                                                                               stakeholders with the aim to:
       the city’s assets and identity.                                of Newcastle, CSIRO Energy, Newcastle Institute for
                                                                                                                                                                                           include its strong creative
                                                                      Energy and Resources, and Hunter Medical Research
                                                                      Institute                                                • Create a common vision for making Newcastle               community of people who
                                                                    • Repeat winner of the World Festival and Events             a smarter and more innovative city                        create things and have
       However, in order to attract and retain creative and           City awards                                              • Define what a smart city is within the
       innovative people as well as see business growth             • Acknowledgment by Lonely Planet and National               Newcastle context
                                                                                                                                                                                           ideas, its walkable scale, its
       and development within the city of Newcastle, there            Geographic as a must-see destination                     • Audit what is already happening in Newcastle              liveability and its quality
       will need to be promotion of civic pride. Civic pride
       relates to how places promote and defend local
                                                                    • Global interest in the homegrown Renew Newcastle         • Collect ideas for what was possible and input             education system.
                                                                      cultural-led revitalisation model                          into how to get there
       identity and autonomy. It is an integral feature of a
       city, but its meaning and significance may sometimes         The Smart City Strategy will bring together these          The Newcastle Smart City Strategy is a collaborative
       be overlooked. Civic pride occurs at government,             many narratives and provide a consistent message           strategic planning document that guides both Council
       community and individual levels through successful           across Australia that Newcastle, powerhouse of the         and city stakeholders and partners into the future.
       execution of cultural policies that facilitate and promote   industrial age, is embracing the challenges of the
       identity formation.                                          future with confidence.

Newcastle City Council 20                                                                                                                                                                                        Smart City Strategy 2017-2021   21
THE ENGAGEMENT PROCESS                                                                                                                               . . . WHAT YOU TOLD US
                                                                      Project Partners

                                                                                                                                                                                                                                                            Reference Panel
                                                                                                                                                                                 International Panel
                      INCEPTION                                                                                     Council Staff Workshop                                An international panel of smart city
           Council recognises a need for a                                                                          Vision, issues and opportunities                   experts was formed to provide ideas based
          new strategy to guide the rapidly                                                                          workshop held with 40 staff.                        on their experience to inform strategy
           developing Smart City Initiative.                                                                                                                                 consultation and engagement.

                                                                                                                    Opportunity Paper
                                                                                                                                                                                                                                              integrated transport planning

                                                                                                               A comprehensive review of existing
                                                                                                             literature and background information                                   Stakeholder Survey
                              Themed Focus Groups                                                          was undertaken. The International Panel                               A qualitative online survey was
                             23 stakeholders attended five                                                   provided a strong body of knowledge                             distributed to Smart City stakeholders.
                                 themed focus groups:                                                       to draw from, along with peer reviewed                                50 surveys were received from
                                                                                                           research, which specifically assessed the                          businesses andoutlining ideas to make
                             Smarter City Precinct Planning                                                      feasibility of the report structure.                        Newcastle smarter and more innovative.
                               Hunter Innovation Project
                               STEM, Entrepreneurial and
                                 Innovation Education

                     Advanced Manufacturing Technologies
                                                                                          Strengths that enable Newcastle to transition
                                                                                                                                                            Key Engagement Findings:
                              Regional lncubator Strategy                                 to a smart city:
                                                                                                                                                            Common priorities:                                                                        Common themes:
                                                                                          •    A willingness and          •   It's status as a
                                                                                               energy to become a             '15-minute city' with         •   Provide free WiFi in public spaces                                                    •                       Collaboration
                                                                                               smart city underpinned         proximity to larger
                                                                                               by burgeoning                  centres                       •   Lay the foundation infrastructure to support smart city goals
                                                                                               investment                                                                                                                                             •                       Connectivity
                                    Tech Meetup                                                                           •   A high standard of            •   Create a roadmap and support network for innovators and start-ups
                               60 participants attended                                   •    A diverse, creative,           living, including the                                                                                                   •                       Efficiency
                                a meet up representing                                         innovative and                 city’s climate                •   Improve public and collaborative spaces
                            innovation, grassroots. creatives                                  connected community                                          •   Create pride in, and promotion of, local achievements                                 •                       Openness
                                 and the tech industry.                                                                   •   World-class research
                                                                                          •    Strong manufacturing           institutions such as          •   Leverage Newcastle’s industrial and manufacturing past
                                                                                               and professional               CSIRO and NIER                                                                                                          •                       People
                                                                                               associations                                                 •   Look towards a future that includes renewable and smart technology
                                                                                                                          •   International gateways
                                                                                          •    Committed businesses           through port and              •   Take risks, collaborate and share knowledge
                                                                                                                              airport
            Primary School                            Digital Natives                     •    A world-class university                                     •   Turn ideas into business reality
           24 students from                        19 parents and 5 teachers                   and other quality higher   •   Experiencing a
        Newcastle East Primary                 attended an interactive workshop                education facilities           generational renewal          •   Self-promote as a city
       participated in a visioning               with high school aged young                                                  process transforming
               workshop                        people at the Newcastle Museum.            •    A strong manufacturing         infrastructure and built      Potential Challenges to Newcastle becoming a smart city included:
                                                                                               and industrial past, and       form
                                                                                               existing infrastructure                                      •   Difficulty attracting and retaining talented and skilled people due to a lack of diverse, well-payed jobs
                                                                                               supported by               •   A local start-up culture
                                                                                               manufacturing                  of innovators, problems       •   Current lack of regional advocacy and coordination
                                                                                               and professional               solvers and positivity
                                                                                               associations                   with an appetite for risk     •   Limited or ageing infrastructure, particularly transport and internet

                                                                                                                                                            •   A wealth of ideas but no roadmap or support system to turn ‘smart’ ideas into business success
                              Smart City Summit                                           •    A useable and workable     •   A dynamic local
                               90 city organisations                                           scale city for testing         government with               •   Majority of influencers and ‘purse strings’ are Sydney-based
                                                                                               innovations, products          dedicated Smart City
                              attended workshop and
                                                                                               and services                   resources                     •   Newcastle’s parochialism and apparent inability to celebrate its smart achievements and people
                                  panel discussion.

                                                                                                                                                                                                                                                                                SMART CITY STRATEGY
                                                                                                                                                                Advisory Comittee                             Public Exhibition                                                  Newcastle Smart City
              Engagement Report                                 Council Staff Focus Groups                          Draft Strategy                            The Smart City Advisory                   Draft strategy put on public
           A report was produced                                  11 Focus groups held with                   This draft Newcastle Smart
                                                                                                                                                                 Committee has been                       exhibition with comment
                                                                                                                                                                                                                                                                              Strategy 2017-2021 adopted
        outlining key findings, themes                            Council staff to road-test                   City Strategy 2017-2021                                                                                                                                        by Council and implemented
                                                                                                                                                          established to provide feedback               invited from the community
       and priorities based on previous                             concepts and develop                      was submitted for adoption
            consultation activities.
                                                                                                                                                            and technical advice as the                  and feedback incorporated                                                   with partners.
                                                                        project ideas.                                by Council.                                                                          into the final strategy.
                                                                                                                                                              initiative is implemented.

Newcastle City Council 22                                                                                                                                                                                                                                                                     Smart City Strategy 2017-2021   23
SMART BINS
                                                                                                                                                       Sensors linked to the IoT

   NEWCASTLE SMART CITY
                                                                                                                  SMART SCREENS
                                                                                                                                                       platform collect data on           SMART ENERGY
                                                                                                                  Interactive smart                    the city and transform             Buildings are powered by
                                                                                                                  screens around the CBD               everyday items into smart          the sun through solar
                                                                                                                  provide information to
   Our future city could look like this                                                                           help people find out the
                                                                                                                                                       infrastructure. Bin sensors        panels connected to
                                                                                                                                                       will detect when bins are          battery storage.
                                                                                                                  latest on what's going               full and optimise
                                                                             SMART MOBILITY                       on in the city.                      collection routes.                                     ELECTRIC VEHICLE
                                                                             All forms of transport are
                                                                                                                                                                                                              CHARGE POINTS
                                                                             linked together to make
                                                                             getting around simple                                                                                                            Electric vehicle charge
                                                                             and seamless. Timetables                                                                                                         points are available
                                 SMART CITY APP
                                                                             are synced and vehicle                                                                                                           around the city to
                                 A city app makes                                                                                                                                                             recharge electric cars      SMART PARKING AND
                                                                             locations provided in real                                                                                                                                   TRAFFIC SENSORS
                                 information on the city                                                                                                                                                      and other e-vehicles,
                                                                             time to provide a better
                                 easily available. What's on                                                                                                                                                  all powered by the          Sensors in the street detect
                                                                             travel experience.
                                 in Newcastle, how to get                                                                                                                                                     smart grid.                 available parking and send
                                 to music venues and                                                                                                                                                                                      data to drivers. Intelligent
                                 restaurants, or real time                                                                                                                                                                                traffic systems provide
                                 transport info is simple                                                                                                                                                                                 information to help driver's
                                 and up-to-date.                                                                                                                                                                                          better handle congestion
                                                                                                                                                                                                                                          or accidents.
   INTERNET OF THINGS (IOT)
   An IoT platform connects                                                                                                                                                                                                                                      INNOVATION HUB AND
   almost any device in the                                                                                                                                                                                                                                      DIGITAL SANDBOX
   city to the internet and to                                                                                                                                                                                                                                   City data collected through
   each other. Apps, sensors,                                                                                                                                                                                                                                    the IoT Platform is provided to
   and smart city                                                                                                                                                                                                                                                the Innovation Hub for
   applications generate                                                                                                                                                                                                                                         entrepreneurs, start-ups,
   data on the city.                                                                                                                                                                                                                                             researchers and students to
                                                                                                                                                                                                                                                                 experiment and collaborate on
                                                                                                                                                                                                                                                                 ideas for improving the city.

                                                                                                                                                                                                                                                            UNDERGROUND FIBRE
                                                                                                                                                                                                                                                            OPTIC CABLING
                                                                                                                                                                                              FUTURE EDUCATION
                                                                                                                                                                                                                                                            Fibre optic cables run
                                                                                                                                                                                              The smart city has a                                          underground throughout the city
                                                                                                                                                                                              University at its heart.                                      bringing high-speed data and
                                                                                                                                                                                              NewSpace uses new ways                                        information to business,
                                                                                                                                                                                              of teaching and researching                                   students, visitors and residents.
                                                                                                                                                                                              to drive forward our                                          The fibre-enabled city is
                                                                                                                                                               PUBLIC WIFI                    thinking about the                                            attractive and more liveable.
                                                                LA
                                                                     MA
                                                                       NS                                                                                                                     challenges of the future.
                                                                         T                                                                                     Free public WiFi is
                                                                                                                       TECHNOLOGY IN THE STREET                available providing high
                                                                                                                                                                                                                               SMART PARKING APP
                                                                                                                       Light rail stops with                   speed quality internet
                                                               KIN
                                                                  GS                                                   sensor-based smart lighting             access no matter where                                          A smart parking app will
                                                                    T
                                                                                                                       and technologies including              you are in the CBD.                                             guide drivers quickly to the
                                                                                INTERACTIVE PLAY FEATURES              interactive information                                                                                 best available parking spot
                                                    HU
                                                      NTE                       Sensor-based interactive               screens, device charging,                                                                               near their destination; pay by
                                                         RS
                                                           T
                                                                                lighting and water features            WiFi hotspot and help         SMART LIGHTING                                                            phone and top up remotely.
                                 WO
                                    R
                                                                                create a dynamic public                points to make life easier    Smart poles provide energy
                                     KS
       HU
         NT
                                        HOP
                                              WA                                domain and provide                     and safer.                    efficient LED lighting, but
                                                Y
            ER
                                                                                entertainment and bring                                              that's not all. Each pole can
                                                                                                                                                                                                            This is an indicative illustration only.
                 RI
                   VE
                      R                                                         innovation to the city streets.                                      house WiFi signal points,
                                                                                                                                                     sensors, public address
                                                                                                                                                     system and more.
Newcastle City Council 24                                                                                                                                                                                                                                                Smart City Strategy 2017-2021   25
Sma
                                                                                                                                                                                          nce                                 rt
                                                                                                                                                                                      r na                                            En
                                                                                                                                                                                                                                        vir
                                                                                                                                                                                ove                                                        on
                                                                                                                                                                              G                                                                    m
                                                                                                                                                                         rt       A global smart city with

                                                                                                                                                                  a

                                                                                                                                                                                                                                                   en
                                                                                                                                                                                                                      A city that applies

                                                                                                                                                                Sm
                                                                                                                                                                                   coordinated leadership
                                                                                                                                                                                                                        technology and

                                                                                                                                                                                                                                                      t
                                                                                                                                                                                  and collaboration across
                                                                                                                                                                                 government, industry and            innovation to ensure
                                                                                                                                                                                 business, which leads the            a cleaner and more
                                                                                                                                                                                  way and connects with                sustainable future
                                                                                                                                                                                         its citizens

                                                                                                                                                     Economy

                                                                                                                                                                                                                                                               Smart Living
                                                                                                                                                                    A city that invests in                                           A city that makes life
                                                                                                                                                                innovation and provides a                                         easier for everyone, which
                                                                                                                                                               roadmap and infrastructure                                           uses smart technology
                                                                                                                                                                   to support successful           Our Smart City                  in its public places, and
                                                                                                                                                                  business outcomes and
                                                                                                                                                                    attract industry and
                                                                                                                                                                                                    Objectives                     that develops new ways
                                                                                                                                                                                                                                  of connecting people and

                                                                                                                                               Smart
                                                                                                                                                               investment in smart sectors                                         improving city amenity

                                                                                                                                                                                                                       A city with connected
                                                                                                                                                                               A city that invests in people            technology-enabled
                                                                                                                                                                              and attracts talent to the area,      infrastructure for multiple
                                                                                                                                                                               which creates opportunities            modes of mobility, that
                                                                                                                                                                                 through emerging smart              innovates towards future
                                                                                                                                                                                technologies and enables         transport modes and prioritises
                                                                                                                                                                                  everyone to participate               walking and cycling
                                                                                                                                                                      Sm
                                                                                                                                                                                                                                                   ty
                                                                                                                                                                           ar
                                                                                                                                                                                tP                                                  bil i
                                                                                                                                                                                  eo
                                                                                                                                                                                     ple                                       t Mo
                                                                                                                                                                                                                             r
                                                                                                                                                                                                                          Sma

         STRATEGIES
         AND ACTIONS                                                                                                           How to read the following strategies and actions tables
         The Smart City Strategy has been structured around         Six focus areas
                                                                                                                               Year the project is scheduled:
         six major focus areas, depicted as the Smart City
         Mandala. This mandala represents a model of smart          To further develop the approach as a response to the              1              2017 - 18
         city prioritisation and development adopted from Boyd      local context, each focus area within the Mandala is
                                                                                                                                      2              2018 - 19
         Cohen’s ground-breaking international framework.           underpinned by a number of supporting sub-strategies,
                                                                                                                                      3              2019 - 20
                                                                    which have been developed through internal and
         The engagement process undertaken in preparation           external stakeholder engagement and according to                  4              2020 - 21
         of this strategy sought to apply this smart city model     international best practice.                                     5+              2021+
         to the local cultural and economic context. In order
         to achieve this goal a specific high-level objective       These sub-strategies will be delivered through a
                                                                                                                               Council's Role is broken into five key areas of responsibility
         was developed for each of the six focus areas, tailored    program of corresponding actions that will build on
                                                                    one another over the life of the strategy.                      Lead             Council lead action
         to reflect community ambition and stakeholder
         feedback, and collectively deliver on the Newcastle                                                                     Collaborate         Council as an equal partner
                                                                    The overall result is the adoption of international best
         smart city vision.
                                                                    practice methodology, thoroughly prioritised and
                                                                                                                                  Support            Council as an enabler
         The six objectives aim to deliver positive change to the   developed to the local conditions and opportunities.
         community, as well as improve planning, management         The remainder of this document outlines the strategic         Advocate           Council taking an advocacy role
         and infrastructure. In addition, they reflect and          framework and action plan across four years of the
                                                                    Newcastle Smart City Strategy.                               Investigate         Council conducting research and feasibility studies
         integrate with the seven strategic directions that form
         the basis for Newcastle 2030.

Newcastle City Council 26                                                                                                                                                                                                                                           Smart City Strategy 2017-2021   27
SUMMARY OF                                                                                                                                       		SMART MOBILITY
       KEY STRATEGIES                                                                                                                                   Objective: A city with connected technology-enabled infrastructure for multiple
                                                                                                                                                        modes of mobility that innovates towards future transport modes and prioritises
        Smart Mobility                                                          Smart Environment
                                                                                                                                                        walking and cycling
        Objective: A city with connected technology-enabled infrastructure      Objective: A city that applies technology and innovation to ensure      The smart mobility theme focuses on how people move around the city, and use technology to support transport
        for multiple modes of mobility, that innovates towards future           a cleaner and more sustainable future                                   network design and function and to promote active and multi-modal travel. Newcastle is engaging in a more inclusive
        transport modes and prioritises walking and cycling                                                                                             approach to mobility by improving services and infrastructure around the city. Council will complement these initiatives
                                                                                Strategy 1: Greener Places
                                                                                                                                                        through developing traffic mapping applications and traffic sensors, and implementing digital wayfinding as a means
        Strategy 1: ICT Integrated Multi-Modal Transport Planning               Deliver technology interventions that enhance sustainability in
                                                                                                                                                        of encouraging tourism and travel experiences. We are also creating the infrastructure to support the uptake of future
        Deploy information communication technology initiatives that            urban places, parks, waterways and building management
                                                                                                                                                        modes of transport.
        collect and leverage data supporting integrated transport
                                                                                Strategy 2: Smarter Waste
        Strategy 2: Active Travel                                               Use technology and data to encourage sustainability in resource
                                                                                use, and improve the efficiency of waste collection and processing       Smart Mobility Strategies
        Deploy and leverage city technology and digital platforms to
        enhance the delivery of cycleway and walkable city infrastructure                                                                                Program 1            ICT Integrated Multi-Modal Transport Planning
                                                                                Strategy 3: Sustainable Energy
        Strategy 3: Future Mobilities                                           Pilot and deploy technologies that improve energy and resource           Strategy             Deploy information communication technology initiatives that collect and leverage data
        Develop and deliver strategy and infrastructure to enable the           sustainability across Council and the broader community
        adoption and integration of future modes of transport and mobility
                                                                                                                                                                              supporting integrated transport
                                                                                                                                                         1.1    Work with all levels of government and Transport for Newcastle to                       1-4          Support
                                                                                Smart People                                                                    incorporate Information and Communications Technology (ICT) and data
        Smart Governance
                                                                                Objective: A city that invests in people and attracts talent to                 into transport planning
        Objective: A global smart city with coordinated leadership and
                                                                                the area, which creates opportunities through emerging smart             1.2    Advocate for Transport for Newcastle in delivery of innovative rapid bus transit        1-4         Advocate
        collaboration across government, industry and business, which
                                                                                technologies and enables everyone to participate                                transport models including transport on-demand (TOD) and dynamic routing
        leads the way and connects with its citizens
                                                                                Strategy 1: City Data                                                           between key city sites
        Strategy 1: Digital Transformation and e-Services
                                                                                Enable access and utilisation of city data to improve planning,          1.3    Deploy IoT-based smart traffic monitoring systems, and collect real-time data           2-4             Lead
        Adopt digital technologies and service platforms across the city to
                                                                                stimulate economic development, attract people to Newcastle                     analytics on city centre transport networks
        improve Council planning, asset management and service delivery
                                                                                and make people’s lives easier
        Strategy 2: Open Data                                                                                                                            1.4    Utilise real-time transport data to support efficient transport options                 2-4          Support
                                                                                Strategy 2: Digital Inclusion
        Create and adopt policy frameworks, open standards and                  Provide access to digital technologies to reduce the digital divide,
                                                                                                                                                                including multi-modal Mobility-as-a-Service (MaaS) systems and dynamic
        information technology platforms to make appropriate city               improve digital literacy and ensure equitable community access                  signalling infrastructure
        datasets accessible and available to increase productivity
                                                                                Strategy 3: Digital Creative Newcastle
                                                                                                                                                         1.5    Collect transport data from multiple stakeholders in the open data portal, and          2-4        Collaborate
        and growth
                                                                                Provide access to city digital platforms to support creative                    publish through city apps and digital platforms
        Strategy 3: Collaborative City                                          industries and broaden audiences for supporting local
        Develop partnering frameworks that create opportunities for city                                                                                 Program 2             Active Travel
                                                                                cultural production
        and industry stakeholders to partner effectively and efficiently with                                                                            Strategy              Deploy and leverage city technology and digital platforms to enhance the delivery of cycleway
        Council across a range of initiatives                                   Strategy 4: Community Lab
                                                                                Build capacity in understanding, engagement and interaction                                    and walkable city infrastructure
        Strategy 4: Digital Citizenship                                         with emerging technologies to enable communities to                      2.1    Use crowdsource methods and technology to collect data on informal city cycle            1              Lead
                                                                                participate meaningfully
        Use digital platforms to enable improved communication and                                                                                              routes and incorporate into cycleways planning
        engagement between citizens and Council including fostering the
        capacity for community to influence decision-making                                                                                              2.2    Develop a program for incorporating sensor-based triggering technologies into           2-4        Collaborate
                                                                                Smart Economy                                                                   cycleways such as right-of-way at key intersections and LED lighting or luminescent
        Strategy 5: Start-Up Led Innovation                                     Objective: A city that invests in innovation and provides a roadmap             materials for key commuter routes
        Enable strategic interaction with start-ups, entrepreneurs and          and infrastructure to support successful business outcomes and           2.3    Support bikeshare networks, including E-Bikes, through strategic planning of            2-4      Lead/Support
        innovators to access and leverage entrepreneurial and disruptive        attract industry and investment in smart sectors
        thinking within Council                                                                                                                                 infrastructure and network facilities
                                                                                Strategy 1: Innovation Ecosystem                                         2.4    Deploy night-time wayfinding systems utilising digital components (apps,                 3              Lead
        Strategy 6: Smart Policy and Procurement
                                                                                Actively develop the regional innovation ecosystem's capacity to                projections) to increase safe pedestrian mobility within night-time precincts
        Enhance policy frameworks to maximise the local economic and
                                                                                nurture businesses, artists, creatives and innovators and generate
        innovation benefits of Council strategic procurement
                                                                                economic growth in key industry sectors
                                                                                                                                                         Program 3             Future Mobilities
                                                                                Strategy 2: City Digital Precinct                                        Strategy              Develop and deliver strategy and infrastructure to enable the adoption and integration of future
        Smart Living                                                            Seed the creation of a digitally connected innovation district in the
                                                                                Newcastle city centre to attract businesses and industries working
                                                                                                                                                                               modes of transport and mobility
        Objective: A city that makes life easier for everyone, which uses
                                                                                in the digital economy and creative industries                           3.1    Develop the city centre IoT platform to enable use of the city as a test-bed facility   1-4    Lead/Collaborate
        smart technology in its public places, and that develops new ways
        of connecting people and improving city amenity
                                                                                                                                                                for new mobilities technology including MaaS networks and autonomous and
                                                                                Strategy 3: Collaborative Living Lab
                                                                                Develop a model of collaborative industry led innovation to
                                                                                                                                                                connected vehicles
        Strategy 1: Smart City Infrastructure
        Develop and deploy city-scale technology infrastructure to improve
                                                                                fast-track research, development and deployment of technology            3.2    Develop a plan for the transition of Council's fleet towards electric vehicles,         1-4             Lead
                                                                                prototypes and solutions                                                        including E-bikes for Council staff to use for short city centre work-related trips
        the amenity of the city and the lives of its residents and visitors
                                                                                Strategy 4: Attract Future Industries                                    3.3    Pilot smart transport real-time dynamic signalling through the city centre to           2-3        Collaborate
        Strategy 2: Digitally Interactive Places                                Develop new approaches to incentive structures and promotional
        Deploy interactive technologies into a high quality public domain                                                                                       manage vehicle flow and congestion and advocate for wider deployment
                                                                                strategies to attract 21st century business and industry and
        to create well loved, active, safe places of interest, education,       incorporate into the Newcastle Economic Development Strategy             3.4    Work with research partners, transport providers and technology vendors                 2-4        Collaborate
        and discovery                                                                                                                                           to develop and test new mobilities technologies and regulatory innovations
                                                                                Strategy 5: City Image
        Strategy 3: Virtual City                                                                                                                                in Newcastle
                                                                                Ensure strengthening of Newcastle's city image as a smart
        Invest in digital applications to improve planning processes,           and innovative city through all city promotion and destination           3.5    Investigate opportunities for including rideshare (e.g. GoGet) as a proportion           3          Investigate
        infrastructure delivery and maintenance and citizen engagement          branding channels                                                               of Council's fleet to reduce fleet costs and increase vehicle use

Newcastle City Council 28                                                                                                                                                                                                                                       Smart City Strategy 2017-2021   29

                            SMART GOVERNANCE
          4:          2020-21
          LT:         2021+

          Council’s Role is broken into five key areas of responsibility:

       Objective:   A global
        Lead - Council-led action smart city with coordinated leadership and collaboration across
       government, industry and business, which leads the way and connects with its citizens.
       The smart governance theme focuses on how Council operates and sets policy to achieve the smart city vision. This
       includes our own adoption and use of technology and digital services, how we think about data and use it to improve
       asset management and our service delivery and make these processes more transparent, and how we organise our
       relationships across the city with external partners, industry, start-ups and citizens.

        Smart Governance Strategies

        Program 1               Digital Transformation and e-Services
        Strategy                Adopt digital technologies and service platforms across the city to improve Council planning,      Program 4             Digital Citizenship
                                asset management and service delivery                                                              Strategy             Use digital platforms to enable improved communication and engagement between citizens and
                                                                                                                                  How to read the following strategies and actions tables
                                                                                                                                                        Council including fostering the capacity for community to influence decision-making
        1.1       Develop and implement corporate cloud hybrid data storage and recovery                1-2    Lead/Collaborate
                                                                                                                                  Year
                                                                                                                                   4.1 theAccelerate
                                                                                                                                           project is scheduled:
                                                                                                                                                      adoption and rollout of digital consultation tools and platforms           1-3            Lead
                  including investigating opportunities for a regional data centre co-invested
                  with key city partners                                                                                            4.2   Explore and evaluate digital and app technology enabling resident reporting of          2         Investigate
                                                                                                                                  1:      2017-18
                                                                                                                                          issues relating to Council assets and services
        1.2       Upgrade real time management of Council assets including GPS system for               1-3           Lead        2:      2018-19
                  heavy fleet, digital asset inventory and integrated works programming                                           3:4.3   Develop
                                                                                                                                          2019-20 a digital citizen engagement platform to improve Council-to-citizen             2             Lead
                                                                                                                                          and peer-to-peer (P2P) communication between city residents, workers, visitors
        1.3       Enable digital services including online submission and tracking of development       1-4           Lead                and business and to incentivise behaviour change through challenge and rewards
                  applications, public exhibition submissions and grants management                                                       style programs
        1.4       Investigate online and remote customer service assistance through telepresence        2-3        Investigate     4.4    Utilise social media data mining to map social networks and identify and engage         3             Lead
                  facilities and virtual conversational interfaces such as digital concierges                                             with key influencers and change agents across issues

                                                                                                                                   Program 5             Start-Up Led Innovation
        Program 2               Open Data
                                                                                                                                   Strategy              Enable strategic interaction with start-ups, entrepreneurs and innovators to access and leverage
        Strategy                Create and adopt policy frameworks, open standards and information technology platforms to                               entrepreneurial and disruptive thinking within Council
                                make appropriate city datasets accessible and available to increase productivity and growth
                                                                                                                                   5.1    Support innovation-based events and programs that enable Council to propose            1-4        Collaborate
        2.1       Adopt Internet of Things (IoT) and metadata standards to ensure interoperability       1           Lead                 challenges for collaborative problem solving
                  and searchability of diverse data sets                                                                           5.2    Run an annual staff engagement and voting process for identifying Council               2             Lead
                                                                                                                                          challenges and opportunities to be addressed through hackathon challenges and
        2.2       Develop a strategic approach to open data within Council that includes open-by-       1-2          Lead
                                                                                                                                          start-up engagement
                  default clauses and data licensing frameworks
                                                                                                                                   5.3    Develop a 'Start-Up Matchmaker’ program of bi-annual pitch events to                   2-4        Collaborate
        2.3       Create a city open data portal to make freely available council open data sets,        2           Lead                 connect Council business units with start-ups, and supported by an internal pilot
                  city IoT data, and archival big data                                                                                    development fund to part-subsidise innovative proof of concept projects
        2.4       Establish data-sharing arrangements with city stakeholders and data partners to       2-4       Collaborate      5.4    Develop a business case for an annual Start-up in Residence Program (StiR) to           3         Investigate
                  publish open data through the open data portal                                                                          embed a start-up inside an interdisciplinary Council team to co-design a solution to
                                                                                                                                          a key challenge priority
        Program 3               Collaborative City
                                                                                                                                   Program 6             Smart Policy and Procurement
        Strategy                Develop partnering frameworks that create opportunities for city and industry stakeholders to
                                                                                                                                   Strategy              Enhance policy frameworks to maximise the local economic and innovation benefits of Council
                                partner effectively and efficiently with Council across a range of initiatives
                                                                                                                                                         strategic procurement
        3.1       Develop the iQ events series as a regular city stakeholder engagement and              1           Lead
                                                                                                                                   6.1    Review and update relevant policy frameworks to appropriately support the              1-2            Lead
                  collaborative strategic program
                                                                                                                                          adoption of innovative proposals, fast-track pilot technology deployments,
        3.2       Develop a City Partnering Framework to identify and promote all opportunities          1           Lead                 and local economic development in tender and procurement processes
                  for partnering with the City on the Newcastle Smart City Initiative and the Hunter                               6.2    Create a technology, digital and innovation-themed competitive grants stream            2             Lead
                  Innovation Project                                                                                                      within the Economic Development Sponsorship Program designed to foster smart
                                                                                                                                          city-related activities
        3.3       Engage with key city land and asset owners to integrate smart city technology         1-4        Advocate
                  capabilities as part of flagship city revitalisation projects                                                    6.3    Ensure that savings and revenue from smart city infrastructure deployments             2-4            Lead
                                                                                                                                          are directed to a general fund for maintaining existing and funding future
        3.4       Create an online portal for informing industry and start-ups about current and         2           Lead                 smart city projects
                  future project partnering opportunities and as a mechanism to receive innovative
                                                                                                                                   6.4    Explore the creation, with city partners, of a City Fund for investing in technology    3         Investigate
                  partner proposals
                                                                                                                                          focused creative industries that are unique to the Hunter Region

Newcastle City Council 30                                                                                                                                                                                                                Smart City Strategy 2017-2021   31
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