SPECIALLY CONCEIVED FOR STUDENTS STUDYING SPORT MANAGEMENT, TOURISM AND HOSPITALITY MANAGEMENT OR OTHERS - Events GB

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SPECIALLY CONCEIVED FOR STUDENTS STUDYING SPORT MANAGEMENT, TOURISM AND HOSPITALITY MANAGEMENT OR OTHERS - Events GB
SPECIALLY CONCEIVED FOR STUDENTS
  STUDYING SPORT MANAGEMENT,
     TOURISM AND HOSPITALITY
     MANAGEMENT OR OTHERS
SPECIALLY CONCEIVED FOR STUDENTS STUDYING SPORT MANAGEMENT, TOURISM AND HOSPITALITY MANAGEMENT OR OTHERS - Events GB
WELCOME TO THE  MADRID                              4th

      WEEKENDER

“The 5th Madrid Weekender is a great
opportunity for University students to broaden
their knowledge in Sports Event Management
as well as to increase their international
networking while exploring and enjoying sports
events in one of the most vibrant city in Europe.

 I`m enthusiastic to present the 5th edition of
Madrid Weekender and to provide one more
time an unforgettable experience to the
participants during their career.”
SPECIALLY CONCEIVED FOR STUDENTS STUDYING SPORT MANAGEMENT, TOURISM AND HOSPITALITY MANAGEMENT OR OTHERS - Events GB
SPECIALLY CONCEIVED FOR STUDENTS STUDYING SPORT MANAGEMENT, TOURISM AND HOSPITALITY MANAGEMENT OR OTHERS - Events GB
Thursday, 9th

    Time                    Event
                Arrival at Madrid Adolfo Suárez
                Barajas International Airport and
                   Check in at 3* Hotel Senator
                            Castellana
 From arrival -   Leisure time opportunities in
    20.00                    Madrid
                Opening Weekender, Irish Rover
    20.00
SPECIALLY CONCEIVED FOR STUDENTS STUDYING SPORT MANAGEMENT, TOURISM AND HOSPITALITY MANAGEMENT OR OTHERS - Events GB
HOW TO GET FROM CUZCO TO HOTEL
     SENATOR CASTELLANA

      1. Get off at Cuzco Metro Station,
  take the exit: Pº de la Castellana, impares.

                                                 Address: Calle de Julián Besteiro, 37, 28020 Madrid
SPECIALLY CONCEIVED FOR STUDENTS STUDYING SPORT MANAGEMENT, TOURISM AND HOSPITALITY MANAGEMENT OR OTHERS - Events GB
OPENING    TH
          5 MADRID  WEEKENDER 2019 AT
            THE IRISH ROVER

                                Address: Av. de Brasil, 7, 28020 Madrid
SPECIALLY CONCEIVED FOR STUDENTS STUDYING SPORT MANAGEMENT, TOURISM AND HOSPITALITY MANAGEMENT OR OTHERS - Events GB
Friday, 10th                                       Microsoft Global Sports Innovation
                                                                 Center
   Time                    Event                  The GSIC is part of Microsoft’s innovation centers’ global
07.00 – 08.00              Breakfast
                                                  network. It is based in Madrid and was created as a meeting
                                                  point for all the economic sectors linked to sports (performance,
    8:30           Shuttle to GSIC Microsoft      health, fitness, fan engagement, IT, sporting goods, wearables,
                 Guided Visit at the Microsoft    tourism, education).
09.00 – 09.30   Global Sports Innovation Center
    9:45           Shuttle to La Caja Magica

                Discover La Caja Mágica (“The
11.00 – end of Magic Box”) Mutua Madrid Open
 the matches    Tennis Quarter-Final Matches
                          (ATP1000)
13.00 – 14.00         Lunch (self-service)

                 Leisure time opportunities in
18.00 – 20.00               Madrid

    20.30            Dinner on your own
                                                            Address: Calle Goya 90, 28009 Madrid España
SPECIALLY CONCEIVED FOR STUDENTS STUDYING SPORT MANAGEMENT, TOURISM AND HOSPITALITY MANAGEMENT OR OTHERS - Events GB
Friday, 10th                                                       Mutua Madrid Open
                                                                      Sport Event
   Time                    Event                    Visit La Caja Mágica (“The Magic Box”): the most modern tennis
                                                    venue in the world. Its name refers to the dynamic design of the
07.00 – 08.00              Breakfast                angular, shifting shell that covers the two pavilions.
    8:30           Shuttle to GSIC Microsoft
                                                    *Tickets will be in Category 3 (Session Day) seating area allowing
                 Guided Visit at the Microsoft      for the best views
09.00 – 09.30   Global Sports Innovation Center
    9:45           Shuttle to La Caja Magica

                Discover La Caja Mágica (“The
11.00 – end of Magic Box”) Mutua Madrid Open
 the matches    Tennis Quarter-Final Matches
                          (ATP1000)
13.00 – 14.00         Lunch (self-service)

                 Leisure time opportunities in
18.00 – 20.00               Madrid

    20.30            Dinner on your own           Address: Cmo. de Perales, 23, 28041
                                                               Madrid
SPECIALLY CONCEIVED FOR STUDENTS STUDYING SPORT MANAGEMENT, TOURISM AND HOSPITALITY MANAGEMENT OR OTHERS - Events GB
HOW TO GET TO THE CITY CENTER FROM LA CAJA
                  MAGICA

  1.   You have to walk 900 metres until San
       Fermín- Orcasur Metro Station

  2.   Take line 3, towards Moncloa

  3.   Metro arrival: Sol
SPECIALLY CONCEIVED FOR STUDENTS STUDYING SPORT MANAGEMENT, TOURISM AND HOSPITALITY MANAGEMENT OR OTHERS - Events GB
Saturday, 11th
                                                   Sport Business Lectures
    Time                     Event

 07.00 – 08.00              Breakfast
                      Shuttle to the Escuela
     8:30          Universitaria Real Madrid –
                 Universidad Europea Real Madrid

                     Sport Business Lectures
 09.00 – 13.00

 13.00– 14.00                 Lunch
    14:00        Shuttle to Real Madrid Stadium

 14.30 – 16.30     Tour Bernabéu and visit Real
                         Madrid Stadium

                   Leisure time opportunities in
    16:30                     Madrid
Saturday, 11th                                                           LECTURERS

            Lectures
   Time            Event
09:00 – 09:50   Luis De la Riva

10:00 – 10:50     Josè Bonal
                                  Luis De la Riba del Río                                               Carmen Acebes
                                  Lecturer at Universidad Europea de                              Independent consultant in the Sport
10:50 – 11:20    Coffee Break                                              Sport Marketing                Marketing sector
                                                Madrid
                                     “Socioeconomic impact of                                     “Spondorship activation: Key for
11:20 – 12:10   Carmen Acebes     sporting events: A case study on                                    a successful activation”
                                      the Mutua Madrid Open”

12:10 – 12:50   Gerardo Bielons

12:50 – 13:00    Conclusions

                                                                              José Bonal                                                    Gerardo Bielons
                                                                Sport Management Lecturer at Universidad                                      Events GB Director
                                                                          Europea de Madrid                                             “Managing Human Resources in
                                                                       “International Marketing as an                                        Sport Organization”
                                                                              Enagement Tool”
Saturday, 11th                                                Visit Real Madrid Stadium
    Time                     Event                  The legendary Santiago Bernabéu Stadium, has more than 60 years
                                                    of history and in these days, it has become one of the main tourist
 07.00 – 08.00              Breakfast               attractions in Madrid and a “must see” for any football lover.
                                                    You will have the chance to look through the Stadium, and even
                           Lectures:                have access to those places that you only had pictured in your
               Sport Business Lectures at Escuela   mind, like the tunnel to the locker rooms, the bench, the pitch and
 09.00 – 13.00    Universitaria Real Madrid-
                                                    even the presidential box. To round it off, you will visit the
               Universidad Europea Real Madrid
                                                    new Museum, the chief exponent of Real Madrid legend, the Best
                                                    Club in the 20th Century.
 13.00– 14.00                 Lunch
    14:00        Shuttle to Real Madrid Stadium

 14.30 – 16.30   Visit of Real Madrid Stadium and
                         the Bernabéu Tour

                   Leisure time opportunities in
    16:30                     Madrid
Sunday,12th                                                      Madrid de los Austrias
                                                   Discover with us the must see spots of the city, hidden corners and
   Time                     Event                  picturesque streets, some of the oldest restaurants and shops, and how
07.30 – 08.30              Breakfast
                                                   the Madrilenian people used to live along the centuries! In addition to
                                                   this we will try our best to take you off the beaten track and to show you
                   Guided Visit Madrid de los      what's interesting about living downtown Madrid. We won´t miss the
09.00 – 11.00              Austrias                highlights of the city in the historic center: monuments, churches, the
                 (Meeting Point at Plaza Mayor)    cathedral, the Royal Palace, and, of course, emblematic places like Plaza
                                                   Mayor and Puerta del Sol.
11.00 – 13.00    Leisure times opportunities in    Starting point: Plaza Mayor, near to the statue of Philip III
                            Madrid
                                                   Ending point: Plaza de Santa Ana
13.00 – 14.00         Lunch (self-service)

14.00 – 18.30    Leisure time opportunities in
                            Madrid

                           KICK OFF:
18.30 – 20.15   Altetico de Madrid vs Sevilla at
                WANDA Metropolitano Stadium
                Farewell-Dinner at the Realcafé
   22.00                  Bernabéu
HOW TO GET TO PLAZA MAYOR FROM HOTEL
        SENATOR CASTELLANA

1.   Walk 5 min to the Tetuan Metro Station

2.   Metro Arrival: Sol
Sunday,12th
                                                   Sport Events
   Time                     Event
07.30 – 08.30              Breakfast

                   Guided Visit Madrid de los
09.00 – 11.00              Austrias
                 (Meeting Point at Plaza Mayor)

11.00 – 13.00    Leisure times opportunities in
                            Madrid

13.00 – 14.00         Lunch (self-service)

14.00 – 18.30    Leisure time opportunities in
                            Madrid

                           KICK OFF:
18.30 – 20.15   Altetico de Madrid vs Sevilla at
                WANDA Metropolitano Stadium
                Farewell-Dinner at the Realcafé
   22.00                  Bernabéu
Sunday,12th
              Seats in the stadium

                               Metro Station to get to WANDA
                               Metropolitano Stadium: Line 7,
                                   Estadio Metropolitano

                                WANDA Stadium Adress: Av. de
                                Luis Aragonés, 4, 28022 Madrid
Sunday,12th
                                                     Networking Dinner Opportunities
   Time                     Event
                                                   The restaurant is clearly divided into two different areas. Its top
07.30 – 08.30              Breakfast
                                                   floor is itself a key attraction, with its summer terrace, built
                   Guided Visit Madrid de los      within the terraces of the play ground, a place which can serve
09.00 – 11.00              Austrias                as a venue for meetings and events, all year round. The ground
                 (Meeting Point at Plaza Mayor)    level is ideal for having a drink or a snack at any given time of
                                                   the day.
11.00 – 13.00    Leisure times opportunities in    Dress code: Smart Business
                            Madrid

13.00 – 14.00         Lunch (self-service)

14.00 – 18.30    Leisure time opportunities in
                            Madrid

                           KICK OFF:
18.30 – 20.15   Altetico de Madrid vs Sevilla at
                WANDA Metropolitano Stadium
                Farewell-Dinner at the Realcafé
   22.00                  Bernabéu
                                                                         Address: Av. de Concha Espina, 1, 28036 Madrid
HOW TO GET TO HOTEL
    SENATOR CASTELLANA FROM THE
              AIRPORT
                 • OPTION 1

Metro: (Best option)                                       • OPTION 3
1. From T1, T2, T3 & T4 to Cuzco station
   (nearest Metro station to hotel)             Bus: can be taken directly at the
2. Metro exit at the Airport T1, T2, T3. Take   exit of the airport. At T1, T2 & T4,
   Line 8 to Nuevos Ministerios (last stop).    bus line 203 will take you to Atocha
3. Transfer at Nuevos Ministerios to Line 10    train station.
   (to Tres Olivos).
                                                1.   Once arrived in Metro Atocha,
4. Go out at Cuzco station.
                                                     take Line 1, to Pinar de
                                                     Chamartín.
             • OPTION 2                         2.   Transfer at Tribunal with
                                                     Line 10, to Tres Olivos
Taxi: can be taken directly at the exit of      3.   Metro arrival, Cuzco station
the terminal and it’s a fixed costs of 30€
Leisure time Opportunities: City Center
Gran Via: commonly known as the “Spanish Broadway”
is a place where you can find many theatres, cinemas and shops.
The most important street in Madrid has an exciting
atmosphere 24/7.
Fuencarral Street: Fuencarral, the dividing line
between Malasaña and Chueca, is Madrid's hub of modern
fashion.
Plaza Mayor: hosts some of greatest bars and restaurants in
Madrid. The Plazas vibrant atmosphere and its traditional
architecture is a must see! Also you must eat a “bocadillo de
calamares” around the square.
El Rastro: is a market held every Sunday in Madrid between 9am
and 2pm. A great chance to explore a market from hundreds of
different sellers with many Spanish specialties.
La Latina: the lively and colorful area of La Latina is a maze of
narrow lanes filled with tapas bars and cantinas, is near to El
Rastro.
Leisure time Opportunities: City Center
Buen Retiro Park: The “Park of pleasant Retire” of Madrid
largest parks and features many different activities. From
free concerts on Sundays to multiple exercise groups or
rowing a boat on the park lake.
La Puerta de Alcalá: The "Alcalá Gate“several meters away
from the main entrance to the Buen Retiro Park. The Gate
was a real door to enter in the city and was erected as a
triumphal arch to celebrate the arrival of the King Charles
III in Madrid.
Puerta del Sol square: This is the centre (Km 0) of the
radial network of Spanish roads. The square also contains
the famous clock whose bells mark the traditional eating
of the Twelve Grapes and the beginning of a new year.
El Oso y el Madroño: "The Bear and the Strawberry Tree")
is at Puerta del Sol square and it represents the heraldic
symbol of the city.
Leisure time Opportunities: Museums
Museo Nacional Del Prado: A chance to see 7,600
paintings and over 1000 sculptures from the likes of
Rembrandt, van Rijn and Caravaggio. Free every afternoon from
18 to 20 and always for students under 25.
Museo Nacional Centro de Arte Reina Sofía: The National
Museum of 20th Century art is named after Queen Sophia and
includes excellent collections of Spain’s most famous artists
including pieces from Pablo Picasso and Salvador Dali. Free every
afternoon from 19 to 21 and always for students under 25.

Museo de Historia de Madrid: Housed in one of Madrid’s
impressive Baroque buildings, formerly the San Fernando
Hospice, the History Museum offers an overview of the arts,
industries, lifestyles and customs of Madrileños from 1561, the
year when Madrid was established as the Spanish capital, to the
present. Free entrance.
Leisure time Opportunities: Food
Churros con chocolate: the plain Spanish versions aren't covered in
sugar or filled with cream but they do come in several shapes and
sizes. The hot chocolate is thick and resembles more of a pudding that
can be eaten with a spoon. It is also recommended to drink it once
you’ve dipped and eaten all of your churros.

Jamón Serrano: Since antiquity Spaniards have produced dry-cured
hams. You can eat it alone, with tomato and a toast with melon
(typical dish), with eggs and fries…

Bocadillo de Calamares consists of a fresh bread roll filled with squid
rings that have been coated in flour and deep-fried in olive oil.
Madrileños usually wash down their bocadillo de calamares with a
small beer.

Cocido Madrileño: is a traditional chickpea based stew from Madrid.
A substantial dish prepared with meat and vegetables, it is most
popular during the winter. It was created during the Middle Ages as
an evolution of the Sephardic dish adafina.
HOW TO GET TO THE NEAREST
          HOSPITAL

HOSPITAL UNIVERSITARIO LA PAZ

                          METRO:
   1. From Cuzco to Begoña station going towards Tres
                Olivos/Hospital Infanta Sofía.
   2. Follow the signs for Cdad. Sanitaria La Paz and you
                    have to walk 80 meters
PUBLIC TRANSPORT                                   •    How to acquire it

                                                          The Tourist ticket can be purchased in the following points of sale:

 To use public transport in                               1.      At the Adolfo Suárez Madrid-Barajas Airport

 Madrid it is necessary to buy a                          •    T1-T2-T3 Terminal

                                                          o     Sales Office and Tourist Information (T2)
 multipurpose card that includes                                Hours: Monday to Sunday from 8:00 a.m. to 8:00 p.m.
                                                                Tourist information service: Monday to Sunday from 10:00 a.m.
                                                                to 6:00 p.m.
 metro, train and bus routes.

                                                          •    T4 Terminal
 • Fares
                                                          o     Sales Office and Tourist Information (T2)
         1      2         3         4      5       7            Hours: Monday to Sunday from 8:00 a.m. to 8:00 p.m.
Zone    day    days      days      days   days    days          Tourist information service: Monday to Sunday from 10:00 a.m.
                                                                to 8:00 p.m.
 A     8,40 € 14,20 € 18,40 € 22,60€      26,80   35,40
                                            €       €     2.      At all the Metro de Madrid network stations.
Event GB Contact: Phone: +34 91 556 38 06 Mobile: +34 692 206 213
    madridweekender@eventsgb.com, http://www.eventsgb.com
Upcoming Sport Management Conferences

       EASM Seville,     WASM Santiago de Chile,
  3 - 6 September 2019    16 – 19 October 2019
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