SPONSORSHIP PROSPECTUS - 2021 SEPTEMBER 21 - 22, 2021 DENVER, COLORADO - Visual ...
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2021
SPONSORSHIP
PROSPECTUS
PRESENTED BY
SEPTEMBER 21 – 22, 2021
1
DENVER, COLORADO
NO OTHER RETAIL EVENT CAN MATCH
THE BENEFITS THAT IRDC DELIVERS.
3 INTERACTIVE SESSIONS
Guests and sponsors experience
IRDC together in a casual, relaxed
environment centered around retail
design dialogue and activities. You’ll
enjoy plenty of opportunities for
connections and fun to take place—
including the wildly popular Iron
Merchant Challenge. IT’S TIME TO GET OUT FROM
3 ENDLESS NETWORKING BEHIND OUR SCREENS!
MOMENTS The retail design community needs to come together now more
Naturally occurring networking with
power influencers easily happens over
than ever to Rethink Retail! Whether it’s gaining inspiration from
breakfast, at lunchtime roundtables, each other and examining how we’re innovating and adapting or
off-site receptions, and our planned learning how to discover opportunities in the new retail landscape
Retail Inspiration Walking Tour.
IRDC will keep you one step ahead to continuously delivering a su-
3 ACCESS perior experience at retail.
At the end of it all, you’ll leave Denver
with new business relationships,
increased brand awareness, new friends Enjoy two productive days with key decision makers from top retail brands, design agencies and
and memories, and the entire database architectural firms – all industry leaders who specify millions of dollars in visual merchandising
of registrants. and store design products.
2 SEPTEMBER 21 – 22, 2021 DENVER, COLORADO irdconline.com VMSD’S PREMIER EDUCATION AND NETWORKING EVENT IN RETAIL DESIGN 3
YEAR AFTER YEAR, IRDC ATTRACTS
THE WHO’S WHO OF RETAIL
Senior-level designers, architects, store planners and visual merchandisers—all searching for
ideas and solutions for reimagining in-store experiences.
47%
51% RETAILERS 45% CONTRACT 4%
8% OTHER
department store, general DESIGN/SPECIFIERS ad agencies, marketing
Pep Boys Kenneth Cole
Justice (Ascena) Karena Reusser THE TILE SHOP S H O E C A R N I VA L
Canada Goose
Lowe’s Companies
HMSHost
merchandise/discount, specialty firms, consultants,
apparel, specialty nonapparel,
store planning/architecture/retail
educators Nordstrom Old Navy Whole Foods Market White House Black Market
Neiman Marcus
Under Armour
Nike
interior design, environmental graphic SIGNET JEWELERS QDOBA Mexican Eats
Sephora
Sherwin-Williams
specialty foods/supermarkets Kilwins Chocolates
design/exhibit design, general Shoppers Drug Mart Burton Snowboards Bass Pro Shops Pacific Sunwear Pandora Jewelry
contractor/construction Levi Strauss Browns Shoes Roche Bros. Supermarkets Saks Fifth Avenue Samsung Electronics
The Children’s Place SunTrust Timbuk2 Tire Discounters
BANK OF AMERICA
Chico’s FAS
Macy’s
DAVID’s TEA Sprint Nebraska Furniture Mart
T I M B E R L A N D
PIRCH Cadillac Fairview Tweenbrands Vera Bradley
Adidas
T J X C O M P A N I E S
CB2 / Crate & Barrel
CVS/Caremark Darden, Inc. Wegmans Food Markets Wells Fargo
BOSE Corporation Boston Properties The North Face
Estee Lauder
Rack Room Shoes CROCS SoulCycle Starbucks Coffee Company Steve Madden Unibail Rodamco Westfield
GUESS Charming Charlie TUMI
Wolverine Worldwide
Haverty Furniture PUMA
Dermalogica
SPORTS AUTHORITY
Coffee Bean & Tea Leaf
Google Nothing Bundt Cakes
Oakley Retail
Nu Skin
Office Max
Sony
Krispy Kreme Doughnuts
New Balance New Era Cap
The Rockport Group
SSP America
CAPITAL ONE
FOSSIL
Hillberg & Berk Duluth Trading Dunkin’ Brands/ Baskin-Robbins
Allbirds AVEDA Corporation
Chuck & Don’s SKECHERS
Petco
Levin Furniture
H-E-B Grocery Staples
Container Store
Eddie Bauer
Bohme Jack in the Box Freshii
Polaris Industries Inc.
Church’s Chicken
Birks Group
Apple
75% 85% Work in
Publix Super Markets, Inc.
Albertsons
Aer Rianta International
UPPER-LEVEL the headquarters Bath & Body Works
or main office of
DECISION the organization
MAKERS
president, vp, owner,
principal, director,
manager Coppel
Overland Sheepskin REI
Cadillac AT&T Mobility
Wendy’s
Trek Bicycle
Haggar Clothing Company
TOO FACED COSMETICS Lancome La-Z-Boy
Charlotte Russe
Kohl’s Giant Tiger Stores Godiva Chocolatier, Inc.
Delhaize America Coach
Helzberg Diamonds Georgia Main Food Group
GAP
Kit and Ace
Floor & Decor Ann Taylor BonLook Microsoft
Hallmark Cards
Ashley Furniture
The Fresh Market ALDO Group Carter’s OshKosh
American Girl Alex and Ani Louis Vuitton
The Home Depot
Ariat
John Fluevog Shoes
Amazon Reebok
TAUBMAN COMPANY
Izod Retail
The Honest Company
Bauer Hockey
Kroger
IKEA
McDonald’s Meijer Inc.
30% Spend over 56% Spend 66% Harley-Davidson PACCAR Parts
LEGO
Foodland
$5 million annually on $1 million or more Have 51 or La Maison Simons Luxottica Retail
The Hershey Company
design/visual and annually on design/ more store Liverpool GENERAL GROWTH PROPERTIES T-Mobile
display purchases visual and display locations Loblaw
purchases Nautica Abercrombie & Fitch
*reflects 2018 IRDC statistics Indochino Ashley Stewart ASICS America The Fresh Market
Tenn Farmers Cooperative Tommy Bahama
Hudson’s Bay Company
WALMART
Associated Grocers Kirkland’s Lululemon Athletica
Lucky Brand Jeans
Belk Dept. Stores Benjamin Moore & Co. Best Buy Marriott International Supervalu
Eyemart Express FGL Sports Ltd. TARGET CORPORATION S O F T S U R R O U N D I N G S
4 SEPTEMBER 21 – 22, 2021 DENVER, COLORADO irdconline.com LUSH Cosmetics Wild Birds Unlimited
Red Wing Shoes Reitmans Canada LTD Finish Line VINO VOLO WALGREENS
Bloomingdale’s The Body Shop Procter & Gamble Psycho Bunny
PRELIMINARY SCHEDULE
TUESDAY, SEPTEMBER 21
7:00 AM – 7:00 PM................... Conference Registration
8:00 AM – 9:00 AM................... Networking Breakfast
JOIN THE MOST CREATIVE MINDS IN RETAIL IN 9:00 AM – 9:45 AM................... General Session
ONE OF AMERICA’S MOST PROGRESSIVE CITIES 10:00 AM – 10:45 AM............... Breakout
12:00 PM – 1:30 PM.................... Networking Roundtable Lunch
The Mile High City is like no other – inspirational sights and attractions. 1:45 PM – 2:45 PM...................... General Session
where urban sophistication meets Step outside and amble down
outdoor adventure. Where 300 days the 16th Street Mall, a mile-long 3:00 PM – 5:00 PM.................... Retail Inspiration Self-Guided Tours
of sunshine, a thriving cultural scene, pedestrian promenade designed 6:00 PM – 8:00 PM.................... Iron Merchant Challenge + Reception
diverse neighborhoods and natural by famed architect I.M. Pei, and
beauty combine for the world’s most conveniently located just outside the
WEDNESDAY, SEPTEMBER 22
spectacular playground. Sheraton, IRDC’s host hotel. Here
you’ll find outdoor cafés, a plethora 7:00 AM – 5:00 PM................... Conference Registration
IRDC’s 2021 agenda has dedicated
of indie stores and an expansive
time to explore and discover 8:00 AM – 10:00 AM................. Retailer / Sponsor Case Study Breakfast
range of dining establishments.
10:15 AM – 11:00 AM.................. General Session
Or venture to Larimer Square, where
you’ll find Victorian buildings that 11:15 AM – 12:00 PM................... Breakout Sessions
house a variety of specialty shops 12:00 PM – 1:30 PM.................... Networking Roundtable Lunch with VMSD Awards
offering fashion lines straight off
the runways. And don’t miss one 1:45 PM – 2:45 PM...................... Interactive Workshops
of Denver’s most iconic landmarks, 2:45 PM – 3:45 PM..................... Breakout Sessions
expansive range of indie stores and
Denver Union Station, located in the
captivating boutiques. 4:00 PM – 5:00 PM................... Keynote + Closing Remarks
heart of downtown. This renovated
1914 Beaux-Arts train station is home Make plans now to join us as 6:00 PM – 8:00 PM.................... Closing Reception
to chef-owned restaurants and bars, a sponsor – and spend two
boutique shops, and the historic productive days in this fascinating
Crawford Hotel. Plus, you’ll find city with hundreds of retail design
unique pockets of retail throughout professionals, as we explore the
Denver, thanks to an abundance of impact of retail convergence in the
diverse neighborhoods filled with an new decade.
6 SEPTEMBER 21 – 22, 2021 DENVER, COLORADO irdconline.com 7
MEET OUR ADVISORY BOARD & CONNECT IN DENVER OVER 2 MILLION IMPRESSIONS
Your brand will receive tremendous exposure to an elite retail audience.
Your brand will receive maximum exposure during the months
leading up to IRDC via a robust marketing plan that taps all
VMSD’s channels.
Plus two productive days in Denver surrounded by retail
design’s elite—without the need for an expensive booth.
RETAILERS
DIANE ARCHIBALD
HAK KIM
Director of Construction and
JULIANA STRIEFF
VP, Design & Construction
AMANDA MCALLISTER
Creative Director
EXPOSURE IN EVERY ISSUE
VP Store Design & Development
Reitmans
Store Management
The Estée Lauder Cos. Inc.
Blaze Pizza ChangeUp OF VMSD MAGAZINE
SAMAR YOUNES MATT MICHALUK
BEVAN BLOEMENDAAL SHARON LESSARD VP, Creative Director Creative Director 49,000+ readers
VP Global Environments Senior Director, Global Store Showfields Fitch
and Creative Services Design & Development | Under
DANIEL MONTAÑO
Timberland Armour DESIGN / INDUSTRY
Partner and Design Principal
DANNY BODDY
Senior VP – Retail
PAUL LOUX
VP, Store Design and
CONSULTANTS
JOE BAER
Little EMAIL PROMOTIONS
Co-Founder, CEO & MJ MUNSELL
Soft Surroundings Experience | Ulta Beauty
CreativeDirector Principal, 44,000+ VMSD newsletter list
RON BRUNETTE KEVIN MANION ZenGenius Retail Market Leader
Chief of Design & Branding VP Branded Environments MG2
TOM BEEBE
Kilwins Chocolate Franchise Inc. Leader | Wells Fargo
Creative Consultant, Stylist, JOE NEVIN
TIM COX
Director, Creative Services
DAVID MEYER
Lead Designer | Target
Window Wizard
Tom Beebe
Senior VP, Development
Big Red Rooster
VMSD PULSE NEWSLETTER
Publix Super Markets
DAVID MILNE PETER DIXON ROBYN NOVAK 40,000+ subscribers
MATT DAVISON Director of Global Shop Design Senior Partner, Creative VP Creative Managing Director
SVP Store Planning & Design | Krispy Kreme Director | Prophet | FRCH Nelson
Saks Fifth Avenue
JOHN MIOLOGOS BRIAN DYCHES KEVIN O’DONNELL
STEVEN DERWOED
VP, Global Design
Sr. Director, Store
Development | Walgreens
Director | Corbis Founder
Thread Collaborative
PRESS COVERAGE IN VMSD
ERIC FEIGENBAUM
The Wendy’s Company
PEDRO MOTTA President | Embrace Design LEE PETERSON
LINDA FARGO Senior Manager, Creative EVP, Thought Leadership
Senior VP, Fashion Director
and Store Presentation
Visual Experience
Kate Spade
JOANNE HEALY
EVP & Chief Strategy Officer
& Marketing
WD Partners
SOCIAL MEDIA
Bergdorf Goodman
JGA regular posts on
JOSE PADRON JIM SCARPONE
JAY HIGHLAND
TRACEY FINGER
Sr. Manager Retail Creative
Design Lead - The Hershey
Experience | The Hershey Co.
Chief Creative Officer
Director – Retail
Shawmut Design and
Chute Gerdeman
Apple Inc. Construction
MARTIN PEREZ MIRANDA
JOAN INSEL
JASON FLOYD Construction and Planning BRIAN SHAFLEY
Sr. Director, Retail Experience Director | Liverpool
Vice President
CallisonRTKL
Consumer Experience irdconline.com | vmsd.com
Adidas Department Stores Consultant
KATHLEEN JORDAN
MURF HALL GABRIELLE ROSI ELEANOR SMITH
Principal | Gensler
Director of Design Planning, Store Senior Design Coordinator Retail Consultant former
Design | Nordstrom Whole Foods | Market DAVID KEPRON VP, Visual Merchandising
Owner | NXTLVL Experience Bloomingdale’s
BETH HARLOR KEVIN RUEHLE
Design
Regional Design Director Sr. Director, Architecture, RANDALL STONE
Bayer Engineering & Prototype KRAIG KESSEL Founder EXCLUSIVE SPONSOR OPPORTUNITY
JACK HRUSKA
Design | Walmart Co-Founder ’mãz llc Consistent brand exposure to FOR DESIGN FIRMS
Kraido
Executive VP, AMANDA SARVER TODD TAYLOR a highly qualified group of top Interested in hosting a social event outside of the IRDC program
Creative Services Bloomingdale’s Senior Interior Designer ERIC KUHN VP, Client Services
The Kroger Co. Design Practice Leader, ACS Atlanta retailers, leading design firms and schedule? Contact Murray Kasmenn to discuss ideas for a party/
JEFFREY KEY
Fixture Design Manager - HARRY STEEN
Associate | Bergmeyer
ADRIAN WILSON consumer products manufacturers. dinner/reception activity or event. It’s the perfect opportunity to
Store Planning & Design Creative Director BESS LISCIO Owner, Photographer meet and mingle with today’s key decision makers
Lowe’s Companies Inc. UNFI Director, Retail Strategy Adrian Wilson Photography
GH+A
8 SEPTEMBER 21 – 22, 2021 DENVER, COLORADO irdconline.com VMSD’S PREMIER EDUCATION AND NETWORKING EVENT IN RETAIL DESIGN 9
SPONSORSHIP LEVELS & BENEFITS PRESENTING DIAMOND EMERALD SUPPORTING*
COMPLIMENTARY CONFERENCE REGISTRATIONS 4 3 2 1
1 general session or
SPEAKER INTRODUCTION Opening keynote intro, welcome all attendees
1 or 2 breakout sessions, as program allows
ON-SITE SPONSOR BENEFITS
OPENING SESSION SPONSOR SPOTLIGHT X X X X
SPONSORSHIP OF IRON MERCHANT CHALLENGE COCKTAIL PARTY X X X
MODERATE ROUNDTABLE DISCUSSIONS 2 topics 1 topic 1 topic
PRESENT CASE STUDY BREAKFAST Case Study Presented in Exclusive Time Slot X
CLOSING PARTY X X
MODERATE ROUNDTABLE DISCUSSIONS 2 topics 1 topic 1 topic
COLLATERAL ON ON-SITE LITERATURE TABLE X X X
LOGO ON ON-SITE SIGNAGE Most prominent X X X
ATTENDEE LIST WITH CONTACT INFORMATION X X X
PARTICIPATION IN THE STAY CONNECTED PROGRAM X X X X
RECOGNITION IN VMSD ADS AND PROMOTIONAL MATERIALS X X X X
MAGAZINE
1/4-PAGE SPOTLIGHT AD IN JULY/AUGUST VMSD X X X
VMSD
AD IN SPECIAL SEPTEMBER VMSD/IRDC DIGITAL SUPPLEMENT 2-page spread 2-page spread Full-page 1/4-page
ONE FULL-PAGE AD IN VMSD
X
(BONUS: in addition to any exisiting advertising plan)
RECOGNITION IN IRDC NEWSBRIEF (May-October)
X X X
VMSD.COM AND IRDCONLINE.COM
SENT TO MORE THAN 3,000 RETAIL DESIGN PROFESSIONALS X
RECOGNITION IN IRDC-FOCUSED EMAILS SENT TO THE VMSD AUDIENCE X X X X
LOGO WITH LINK ON IRDCONLINE.COM X X X X
MEDIUM RECTANGLE (300 x 250 pixels) POSITION IN VMSD RETAIL PULSE 2 1
SPONSOR PROFILE PAGE ON IRDCONLINE .COM
(includes a product image with contact info and optional email links to reps X X X
attending IRDC)
VMSD WEBSITE: IRDC WELCOME AD WITH SPONSORS X X X
SOCIAL MEDIA ADS/MENTIONS X X
ENHANCED LISTING X
MOBILE
FEATURED LISTING X X X
APP
BANNER AD X X
ON-SITE PUSH NOTIFICATIONS X X
ADD’L ADDITIONAL REGISTRATIONS $1,195 EACH X X X
$22,900 $15,900 $11,900 $5,900
LIMITED AVAILABILITY + MINIMUM $21,000 VMSD LIMITED AVAILABILITY + MINIMUM $16,000 VMSD LIMITED AVAILABILITY + MINIMUM $6,500
*Supporting Level is limited to a first-time sponsorship and is a one-time introductory opportunity. ONE SPONSORSHIP AVAILABLE
BRAND ANNUAL BUY REQUIREMENT BRAND ANNUAL BUY REQUIREMENT VMSDBRAND ANNUAL BUY REQUIREMENT
10 SEPTEMBER 21 – 22, 2021 DENVER, COLORADO irdconline.com VMSD’S PREMIER EDUCATION AND NETWORKING EVENT IN RETAIL DESIGN 11
LEARN MORE ABOUT
SPONSORING IRDC
IRDC SPONSORSHIP OPPORTUNITIES
MURRAY KASMENN
VP, Group Brand Director - Publisher
P: 770.578.2577
IRDC is a unique opportunity to build your F: 513.744.6910
brand. Join us in Denver where power- E: murray.kasmenn@smartworkmedia.com
ful content and influential leaders will join
together in an inspirational city and in an
intimate setting to Rethink Retail!
Guests will leave IRDC with a new energy,
motivated and armed with contacts and
ideas to take back to their teams. IRDC PROGRAM DEVELOPMENT
JENNIFER ACEVEDO
“Multiple points of contact provide an opportunity to Editor-in-Chief/Associate Publisher, VMSD magazine
build relationships vs the trade show shop talk.” & IRDC Conference Chair
— SCOTT PARIZEK, Principal, Cubic Visual Systems P: 513.263.9337
E: jennifer.acevedo@smartworkmedia.com
CARLY HAGEDON
Managing Editor
“It was a great experience overall and a real value to see VMSD magazine
the perspective of the industry as a whole.” P: 513.263.9323
— ED MURPHY, Design Project Manager, Design Fabrications E: carly.hagedon@smartworkmedia.com
IRDC OPERATIONS
“Attendance and participation at IRDC helps level set the BEV YUELLIG
Event Operations Director
base for future retail design and trends that are applicable
SmartWork Media
to our business.”
P: 513.263.9315
— BUDDY MAYO, Sr. Vice President, AGI
E: beverly.yuellig@smartworkmedia.com
LAURA GAY
Events Manager
SmartWork Media
NO RISK GUARANTEE: If the pandemic causes Colorado, P: 513.263.9346
Denver, or the Sheraton to place restrictions on indoor E: laura.gay@smartworkmedia.com
gatherings where we find it necessary to cancel IRDC 2021,
you will receive a full refund of your sponsorship amount
CHRISTINE YANCEY
paid or a credit towards VMSD marketing—no strings
Marketing Manager, Content Studio
attached. Your health and safety are our number one SmartWork Media
priority.
P: 859-394-3893
E: christine.yancey@smartworkmedia.com
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