Sport 2050 Strategic Plan - Volume 2 - Greater Shepparton City Council

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Sport 2050 Strategic Plan - Volume 2 - Greater Shepparton City Council
G R EATE R
S H E PPARTO N

Sport 2050 Strategic Plan
Volume 2
Sport 2050 Strategic Plan - Volume 2 - Greater Shepparton City Council
                                                                                                                             27/05/11	
  

Contents	
  
	
  
1.	
   COUNCIL’S	
  ROLE	
  IN	
  SPORT ...................................................... 3	
  

2.	
   FUTURE	
  DEMAND	
  FOR	
  SPORT ................................................. 9	
  

3.	
  	
   PORTFOLIO	
  OF	
  SPORTS ......................................................... 20	
  

4.	
  SHEPPARTON	
  SPORTS	
  PRECINCT	
  AND	
  INDOOR	
  SPORTS	
  
STADIUM....................................................................................... 23	
  

5.	
   MANAGEMENT	
  OF	
  FACILITIES ............................................... 30	
  

6.	
   INFRASTRUCTURE	
  DEVELOPMENT ........................................ 35	
  

Appendix	
  1:	
  Known	
  sports	
  facilities	
  in	
  schools ............................. 38	
  

Appendix	
  2:	
  Criteria	
  for	
  Prioritising	
  Capital	
  Works ....................... 39	
  

Appendix	
  3:	
  Strategic	
  Capital	
  Works	
  Plan..................................... 41	
  

                                                                                        	
                                                                                	
  

                                                                                        	
                                                                                	
  
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  rights	
  reserved.	
  	
  
                              No	
  part	
  of	
  this	
  publication	
  may	
  be	
  
                                                                                                                                                                   	
  
                               reproduced,	
  stored	
  in	
  a	
  retrieval	
                                                                                     	
  
                             system	
  or	
  transmitted	
  in	
  any	
  form,	
                                         Rear	
  534	
  Mt	
  Alexander	
  Road	
  
                                by	
  any	
  means,	
  without	
  the	
  prior	
                                                   ASCOT	
  VALE	
  VIC	
  3032	
  
                                     written	
  permission	
  of	
  Greater	
                                 Ph	
  03	
  9326	
  1662	
  Fax	
  03	
  9326	
  0991	
  
                                       Shepparton	
  City	
  Council	
  and	
                                       Email:	
  leisure@jeavons.com.au	
  
                                                                           @leisure	
  
                                                                                                       	
  
VOLUME	
  2:	
  SPORT	
  2050	
  STRATEGIC	
  PLAN	
                                           1	
  
Sport 2050 Strategic Plan - Volume 2 - Greater Shepparton City Council
                                                                                                    27/05/11	
  

	
                                                                       	
  
	
                                                                       	
  
	
                                                                       	
  

	
                                                                       	
  

Acknowledgements	
                                                       About	
  this	
  document	
  
@leisure	
  wishes	
  to	
  acknowledge	
  the	
                         This	
  document	
  is	
  Volume	
  2:	
  Sport	
  2050	
  
assistance	
  of	
  the	
  following	
  Council	
  staff,	
              Strategic	
  Plan	
  prepared	
  for	
  Greater	
  
in	
  particular:	
                                                      Shepparton.	
  

          Colin	
  Gleeson,	
  Team	
  Leader	
                         This	
  strategy	
  has	
  been	
  prepared	
  by	
  
           Recreation	
                                                  @leisure.	
  	
  
          Brendan	
  Gosstray,	
  Manager	
  
           Recreation	
  and	
  Parks	
                                  The	
  documents	
  prepared	
  for	
  this	
  project	
  
                                                                         are:	
  	
  
          Kellie	
  Halden,	
  Recreation	
  and	
  Parks	
  
           Officer	
                                                               Volume	
  1:	
  Demand	
  and	
  Consultation	
  
          Michelle	
  Barzen,	
  Recreation	
  Officer	
                           Findings	
  Report	
  
          All	
  Project	
  Steering	
  Committee	
                               Volume	
  2:	
  Sport	
  2050	
  Strategic	
  Plan	
  
           members	
                                                     	
  	
  
@leisure	
  would	
  also	
  like	
  to	
  thank	
  the	
  
sports	
  clubs	
  and	
  associations	
  who	
  
responded	
  to	
  requests	
  for	
  information,	
  
interested	
  people	
  who	
  contributed	
  to,	
  
and	
  attended	
  workshops	
  regarding	
  this	
  
project.	
  

VOLUME	
  2:	
  SPORT	
  2050	
  STRATEGIC	
  PLAN	
             2	
                                                                     	
  
Sport 2050 Strategic Plan - Volume 2 - Greater Shepparton City Council
                                                                27/05/11	
  

1.	
   COUNCIL’S	
  ROLE	
  IN	
  
       SPORT	
  

Why	
  Council	
  subsidises	
  sport	
  
Local	
  government	
  subsidises	
  sports	
  in	
  
recognition	
  of	
  the	
  range	
  of	
  benefits	
  it	
  
delivers	
  to	
  a)	
  individuals	
  who	
  see	
  it,	
  
follow	
  it,	
  play	
  it,	
  and	
  are	
  involved	
  in	
  clubs	
  
and	
  b)	
  the	
  community	
  who	
  benefit	
  from	
  
the	
  social,	
  economic	
  and	
  health	
  outputs	
  
of	
  sport.	
  	
  

The	
  primary	
  benefits	
  of	
  sport	
  include:	
  

       Individual	
  health	
  and	
  wellbeing	
  
        benefits	
  associated	
  with	
  the	
  physical	
  
        and	
  social	
  activity	
  	
  
       Health	
  sector	
  savings	
  and	
  general	
  
        productivity	
  benefits	
  for	
  the	
  
        economy	
  from	
  a	
  healthier	
  workforce	
  
        participating	
  in	
  sport	
  
       Social	
  capital	
  benefits	
  of	
  social	
  
        connectedness	
  generated	
  by	
  clubs	
  
        and	
  volunteers	
  in	
  sport,	
  and	
  
       The	
  economic	
  benefits	
  derived	
  from	
  
        staging	
  events	
  in	
  Greater	
  
        Shepparton.	
  	
  Council	
  has	
  a	
  
        partnership	
  with	
  a	
  company,	
  
        Complete	
  Sports	
  Marketing	
  who	
  
        assist	
  in	
  securing	
  events	
  for	
  the	
  
        region.	
  In	
  recent	
  years,	
  Council	
  has	
  
        supported	
  the	
  National	
  BMX	
  racing	
  
        championships,	
  the	
  Australian	
  
        Softball	
  masters	
  championships,	
  
        swimming	
  country	
  championships,	
  
        state	
  multi	
  little	
  athletics	
  and	
  will	
  
        host	
  the	
  Under	
  12	
  junior	
  basketball	
  
        championships	
  in	
  2011	
  and	
  2012.	
  

VOLUME	
  2:	
  SPORT	
  2050	
  STRATEGIC	
  PLAN	
                        3	
                     	
  
Sport 2050 Strategic Plan - Volume 2 - Greater Shepparton City Council
                                                                                                          27/05/11	
  

	
                                                                             Valley	
  Sport	
  receives	
  financial	
  assistance	
  
                                                                               from	
  the	
  Department	
  of	
  Community	
  
	
                                                                             Planning	
  and	
  Development	
  Vic.,	
  and	
  
Partners	
  in	
  sport	
                                                      typically	
  from	
  project	
  funding	
  through	
  
                                                                               agencies	
  such	
  as	
  VicHealth.	
  
There	
  are	
  some	
  other	
  key	
  players	
  in	
  sport	
  
in	
  Greater	
  Shepparton.	
  	
  These	
  include	
                         Melbourne	
  University.	
  	
  The	
  Academy	
  of	
  
schools	
  and	
  other	
  educational	
                                       Sport	
  Health	
  and	
  Education	
  (ASHE)	
  uses	
  
institutions,	
  State	
  and	
  federal	
                                     participation	
  in	
  sport	
  as	
  an	
  avenue	
  for	
  
government	
  regional	
  and	
  state	
  sporting	
                           indigenous	
  people	
  to	
  undertake	
  
associations	
  and	
  clubs.	
  	
  Key	
  partners	
  are	
                  education	
  and	
  training	
  within	
  a	
  trusted,	
  
Department	
  of	
  Community	
  Planning	
  and	
                             culturally	
  appropriate	
  environment.	
  	
  ASHE	
  
Development	
  (DCPD),	
  Valley	
  Sport,	
                                   is	
  a	
  joint	
  initiative	
  of	
  the	
  University	
  of	
  
Melbourne	
  University	
  and	
  local	
  schools.	
                          Melbourne	
  and	
  Rumbalara	
  Football	
  /	
  
                                                                               Netball	
  Club.	
  
The	
  Department	
  of	
  Planning	
  and	
  
Community	
  Development	
  (DPCD)	
  is	
                                     Melbourne	
  University	
  also	
  has	
  a	
  presence	
  
committed	
  to	
  supporting	
  communities	
  to	
                           at	
  Dookie	
  College	
  which	
  has	
  a	
  number	
  of	
  
become	
  sustainable,	
  connected	
  and	
                                   sporting	
  facilities,	
  and	
  Mt	
  Major	
  which	
  
inclusive.	
  Sport	
  and	
  Recreation	
  Victoria	
  is	
                   accommodates	
  the	
  only	
  mountain	
  bike	
  
a	
  department	
  of	
  DPCD.	
  It	
  administers	
  a	
                     facility	
  serving	
  Greater	
  Shepparton.	
  
range	
  of	
  grant	
  programs	
  that	
  have	
  
assisted	
  with	
  the	
  provision	
  of	
  sporting	
                       La	
  Trobe	
  University	
  has	
  made	
  a	
  
infrastructure	
  and	
  programs	
  servicing	
                               commitment	
  to	
  a	
  new	
  campus	
  in	
  
Greater	
  Shepparton.	
                                                       Shepparton.	
  This	
  may	
  bring	
  additional	
  
                                                                               sports	
  facilities.	
  
Valley	
  Sport	
  is	
  one	
  of	
  nine	
  regional	
  sports	
  
assemblies	
  that	
  make	
  up	
  the	
  Regional	
                          Schools	
  
Sports	
  Network	
  Victoria.	
  Valley	
  Sport	
  is	
  a	
                 The	
  Federal	
  Government’s	
  response	
  to	
  
not	
  for	
  profit	
  regional	
  sporting	
  body	
                         the	
  Independent	
  Sport	
  Panel	
  Report	
  and	
  
                                                                               new	
  sport	
  policy	
  paper:	
  Australian	
  Sport:	
  
established	
  to	
  assist	
  communities	
  by	
  
                                                                               The	
  Pathway	
  to	
  Success,	
  focuses	
  on:	
  
providing	
  opportunities	
  for	
  participation	
  
                                                                               increasing	
  the	
  number	
  of	
  Australians	
  
in	
  sport	
  and	
  active	
  recreation	
  and	
  by	
  
assisting	
  sports	
  clubs	
  with	
  club	
                                 participating	
  in	
  sport;	
  strengthening	
  
development,	
  administration	
  and	
                                        sporting	
  development	
  pathways,	
  
strategic	
  planning.	
  	
  Valley	
  Sport	
  objectives	
                  connecting	
  grassroots	
  and	
  high	
  
are	
  to:	
                                                                   performance	
  sport;	
  and	
  striving	
  for	
  
                                                                               success.	
  One	
  key	
  policy	
  area	
  is	
  the	
  
          Provide	
  effective	
  leadership,	
  advice	
                     National	
  Sport	
  and	
  Education	
  Strategy-­‐	
  
           and	
  assistance	
  to	
  sport	
  and	
                           associated	
  with	
  schools	
  and	
  sport.	
  
           recreation	
  organisations	
  
                                                                               Partnerships	
  with	
  schools	
  have	
  long	
  been	
  
          Strengthen	
  linkages	
  between	
  clubs,	
  
                                                                               an	
  important	
  part	
  of	
  local	
  sports	
  
           local	
  councils,	
  schools	
  and	
  other	
  
                                                                               provision,	
  and	
  this	
  will	
  continue.	
  	
  Recently	
  
           groups	
  
                                                                               a	
  large	
  number	
  of	
  schools	
  in	
  Victoria	
  have	
  
          Promote	
  the	
  social,	
  health	
  and	
  
                                                                               been	
  redeveloped	
  and	
  existing	
  schools	
  
           economic	
  benefits	
  of	
  sport	
  and	
  
                                                                               have	
  lost	
  sports	
  facilities	
  to	
  building	
  
           recreation	
  
                                                                               developments.	
  This	
  has	
  also	
  been	
  
          Increase	
  the	
  community’s	
  level	
  of	
  
                                                                               evidenced	
  in	
  Greater	
  Shepparton.	
  	
  
           participation	
  in	
  sport	
  and	
  active	
  
           recreation.	
  

VOLUME	
  2:	
  SPORT	
  2050	
  STRATEGIC	
  PLAN	
                   4	
                                                                    	
  
Sport 2050 Strategic Plan - Volume 2 - Greater Shepparton City Council
                                                                                                                27/05/11	
  

	
                                                                             Small	
  indoor	
  sports	
  courts	
  at	
  schools	
  are	
  
                                                                               important	
  to	
  small	
  community	
  sports	
  and	
  
	
                                                                             recreation	
  groups,	
  as	
  they	
  provide	
  
                                                                               affordable	
  venues,	
  especially	
  for	
  training.	
  	
  
There	
  is	
  an	
  existing	
  partnership	
  with	
  
                                                                               If	
  a	
  new	
  school	
  is	
  provided	
  in	
  the	
  south	
  
Council	
  and	
  McGuire	
  College.	
  The	
  oval	
  
                                                                               east	
  growth	
  corridor,	
  one	
  additional	
  
was	
  partially	
  built	
  on	
  Council	
  land	
  at	
  
                                                                               indoor	
  sports	
  court	
  should	
  be	
  considered	
  
Vibert	
  Reserve.	
  The	
  school’s	
  grass	
  space	
  
                                                                               to	
  ensure	
  a	
  two	
  court	
  indoor	
  facility	
  is	
  
has	
  been	
  lost	
  due	
  to	
  building	
  of	
  a	
  
                                                                               available	
  to	
  the	
  community.	
  
government	
  funded	
  language	
  centre.	
  
                                                                               A	
  list	
  of	
  schools	
  with	
  sports	
  facilities	
  is	
  
At	
  Shepparton	
  High	
  School,	
  the	
  oval,	
  
                                                                               provided	
  in	
  Appendix	
  1.	
  
tennis	
  courts	
  and	
  hall	
  are	
  open	
  to	
  the	
  
public	
  for	
  hiring.	
  The	
  school	
  lost	
  one	
  oval	
             Other	
  potential	
  partners	
  	
  
due	
  to	
  a	
  new	
  science	
  centre	
  being	
  built.	
                Other	
  potential	
  partners	
  include	
  as	
  
There	
  is	
  no	
  partnership	
  established	
  as	
  yet	
                 community	
  health	
  organisations	
  and	
  
with	
  Council	
  or	
  Clubs,	
  but	
  the	
  opportunity	
                 primary	
  care	
  partnerships,	
  and	
  the	
  Ethnic	
  
is	
  there.	
  The	
  tennis	
  courts	
  are	
  very	
                       Council.	
  	
  
important	
  to	
  assist	
  with	
  junior	
  
development.	
                                                                 The	
  Ethnic	
  Council	
  of	
  Shepparton	
  and	
  
                                                                               District	
  is	
  a	
  not	
  for	
  profit	
  community	
  
Some	
  schools	
  have	
  sports	
  clubs	
  such	
  as	
                     organisation	
  which	
  relies	
  on	
  grants	
  from	
  
the	
  Notre	
  Dame	
  College	
  Cricket	
  Club	
  and	
                    government	
  and	
  industry	
  to	
  provide	
  
St	
  Brendans	
  Tennis	
  Club	
  and	
  the	
  Marist	
                     settlement,	
  refugee	
  brokerage,	
  volunteer	
  
Basketball	
  Club.	
                                                          support	
  and	
  information	
  and	
  advocacy	
  
                                                                               services.	
  	
  The	
  Ethnic	
  Council	
  may	
  assist	
  in	
  
Orrvale	
  and	
  Grahamvale	
  Primary	
  Schools	
  
                                                                               increasing	
  the	
  number	
  of	
  people	
  born	
  in	
  
are	
  being	
  expanded,	
  and	
  will	
  lose	
  turf	
  
                                                                               non-­‐English	
  speaking	
  countries	
  to	
  play	
  
sports	
  fields,	
  however	
  may	
  gain	
  other	
  
                                                                               sport.	
  	
  In	
  a	
  similar	
  way	
  to	
  employment	
  of	
  
sporting	
  facilities.	
  
                                                                               the	
  Landcare	
  Officer-­‐	
  there	
  may	
  be	
  an	
  
There	
  is	
  a	
  proposed	
  school	
  site	
  in	
  Kialla	
               opportunity	
  to	
  provide	
  support	
  to	
  include	
  
near	
  the	
  airport	
  for	
  future	
  development	
                       new	
  arrivals	
  into	
  existing	
  sports	
  clubs	
  and	
  
that	
  has	
  the	
  potential	
  to	
  include	
  sports	
                   programs,	
  and	
  finding	
  business	
  partners	
  
facilities.	
  	
                                                              to	
  sponsor	
  specific	
  children	
  who	
  may	
  not	
  
                                                                               otherwise	
  play	
  sport.	
  
Many	
  of	
  Council	
  owned	
  sports	
  facilities	
  
are	
  hired	
  for	
  school	
  use.	
                                        Council	
  should	
  encourage	
  communication	
  
                                                                               between	
  all	
  partners	
  to	
  work	
  together,	
  to	
  
Schools	
  have	
  partnerships	
  with	
  private	
                           share	
  resources	
  and	
  meet	
  common	
  
sports	
  facilities	
  that	
  are	
  not	
  available	
  on	
                objectives.	
  This	
  should	
  extend	
  to	
  clubs	
  
Council	
  land.	
  These	
  include;	
  Dhurringile	
                         sharing	
  facilities	
  at	
  common	
  grounds,	
  
Shooting	
  Range,	
  Shepparton	
  Golf	
  Course,	
                          scheduling	
  to	
  increase	
  utilisation	
  of	
  
and	
  Sportszone	
  in	
  Kialla	
  Lakes	
  Drive;	
  an	
                   existing	
  facilities,	
  accommodating	
  other	
  
indoor	
  tennis	
  and	
  beach	
  volleyball	
                               clubs	
  overflow	
  games,	
  and	
  seeking	
  to	
  
complex.	
                                                                     accommodate	
  individual	
  players	
  who	
  are	
  
                                                                               not	
  able	
  to	
  be	
  accommodated	
  at	
  other	
  
                                                                               clubs.	
  

VOLUME	
  2:	
  SPORT	
  2050	
  STRATEGIC	
  PLAN	
                   5	
                                                                            	
  
Sport 2050 Strategic Plan - Volume 2 - Greater Shepparton City Council
                                                                                                                27/05/11	
  

	
                                                                            	
  

	
                                                                            	
  

There	
  are	
  more	
  than	
  200	
  sports	
  clubs	
  and	
               In	
  delivering	
  its	
  primary	
  role	
  through	
  
associations	
  in	
  Greater	
  Shepparton.	
                                infrastructure	
  provision,	
  Council	
  needs	
  to	
  
                                                                              be	
  conscious	
  of	
  the	
  availability	
  of:	
  
There	
  are	
  likely	
  to	
  be	
  many	
  opportunities	
  
to	
  address	
  common	
  issues	
  and	
  share	
                                     A	
  hierarchy	
  of	
  facilities	
  that	
  suit	
  
resources	
  to	
  ensure	
  sports	
  opportunities	
                                   potential	
  users	
  and	
  the	
  sports	
  played	
  
don’t	
  reduce	
  over	
  time.	
  	
                                                   (field	
  sizes,	
  surfaces	
  and	
  the	
  standard	
  
                                                                                         of	
  support	
  facilities)	
  and	
  support	
  
Council	
  should	
  encourage	
  all	
  sports	
                                        foundation	
  and	
  participation,	
  as	
  well	
  
providers	
  and	
  stakeholders	
  to	
  come	
                                         as	
  performance	
  levels	
  of	
  sport	
  
together	
  twice	
  a	
  year	
  to	
  discuss	
  issues	
  
                                                                                        A	
  range	
  of	
  sports,	
  equitably	
  
and	
  infrastructure	
  planning	
  and	
  
                                                                                         distributed	
  across	
  the	
  region	
  that	
  
development.	
  	
  
                                                                                         mean	
  people	
  are	
  likely	
  to	
  be	
  able	
  to	
  
Council’s	
  role	
  in	
  relation	
  to	
  others	
  
                                                                                         participate	
  in	
  a	
  sport	
  of	
  their	
  choice	
  
Council’s	
  role	
  in	
  relation	
  to	
  others	
  is	
  
                                                                                         regardless	
  of	
  age,	
  gender,	
  income,	
  
primarily	
  focused	
  on	
  infrastructure	
  
                                                                                         ability	
  and	
  cultural	
  background	
  
planning	
  and	
  provision	
  to	
  enable	
  the	
  
benefits	
  of	
  sport	
  to	
  be	
  realised.	
  	
  Council	
                       Information	
  to	
  assist	
  in	
  matching	
  the	
  
also	
  has	
  a	
  primary	
  obligation	
  to	
  make	
                                availability	
  of	
  sports	
  clubs,	
  
residents	
  aware	
  of	
  the	
  available	
                                           opportunities	
  and	
  facilities,	
  with	
  
opportunities	
  and	
  encourage	
  them	
  to	
  use	
                                 people	
  who	
  would	
  like	
  to	
  play	
  or	
  be	
  
them.	
  	
  	
                                                                          involved	
  in	
  sport	
  

Council	
  relies	
  on	
  schools,	
  clubs	
  and	
  other	
  
organisations	
  to	
  provide	
  the	
  skill	
  
development,	
  competitions	
  and	
  sports	
  
programs	
  that	
  enable	
  people	
  to	
  
participate	
  and	
  use	
  Council	
  facilities.	
  	
  

Council	
  has	
  a	
  secondary	
  role	
  to	
  encourage	
  
people	
  to	
  participate	
  in	
  sport	
  by	
  assisting	
  
clubs	
  and	
  other	
  providers	
  to	
  remain	
  
viable,	
  and	
  reach	
  a	
  wider	
  audience	
  than	
  
they	
  would	
  typically,	
  as	
  well	
  as	
  to	
  
program	
  its	
  own	
  facilities	
  to	
  encourage	
  
participation.	
  

VOLUME	
  2:	
  SPORT	
  2050	
  STRATEGIC	
  PLAN	
                  6	
                                                                            	
  
Sport 2050 Strategic Plan - Volume 2 - Greater Shepparton City Council
                                                         27/05/11	
  

Council	
  has	
  a	
  role	
  to	
  play	
  in	
  ensuring	
  all	
  
residents	
  have	
  an	
  opportunity	
  to	
  play	
  
sports.	
  Providing	
  recreation	
  opportunities	
  
for	
  target	
  groups	
  who	
  are	
  less	
  likely	
  to	
  
participate	
  without	
  interventions	
  is	
  
important	
  for	
  three	
  reasons:	
  

          Their	
  need	
  is	
  likely	
  to	
  be	
  greater	
  (e.g.	
  
           They	
  are	
  more	
  likely	
  to	
  experience	
  
           social	
  isolation,	
  economic	
  
           disadvantage,	
  and	
  /	
  or	
  health	
  issues	
  
           and	
  do	
  not	
  have	
  the	
  same	
  access	
  to	
  
           transport	
  and	
  other	
  services)	
  and	
  
           they	
  will	
  therefore	
  benefit	
  more	
  
           from	
  participation	
  
          They	
  are	
  less	
  likely	
  to	
  seek	
  
           opportunities	
  in	
  the	
  private	
  sector,	
  
           either	
  because	
  they	
  may	
  not	
  be	
  
           willing	
  to	
  pay	
  the	
  full	
  cost,	
  or	
  
           because	
  they	
  may	
  need	
  assistance	
  to	
  
           participate	
  
          These	
  groups	
  may	
  not	
  otherwise	
  
           engage	
  in	
  social	
  and	
  physical	
  
           activities	
  that	
  offer	
  significant	
  health	
  
           and	
  wellbeing	
  benefits	
  

Information	
  
A	
  revised	
  inventory	
  of	
  sporting	
  facilities	
  
has	
  been	
  compiled	
  for	
  this	
  project	
  using	
  
information	
  provided	
  by	
  Council,	
  clubs,	
  
DSE	
  and	
  committees	
  of	
  management.	
  	
  A	
  
number	
  of	
  contacts	
  provided	
  for	
  reserves	
  
had	
  not	
  been	
  associated	
  with	
  them	
  for	
  
more	
  than	
  five	
  years.	
  	
  

It	
  would	
  be	
  beneficial	
  for	
  Council’s	
  
databases	
  to	
  be	
  up	
  kept	
  up	
  to	
  date	
  to	
  
ensure	
  facilities	
  and	
  clubs	
  are	
  promoted	
  
to	
  residents	
  and	
  facilities	
  are	
  well	
  utilised.	
  

VOLUME	
  2:	
  SPORT	
  2050	
  STRATEGIC	
  PLAN	
                           7	
              	
  
                                                                                                                    27/05/11	
  

	
                                                                                          Suggested	
  directions:	
  
                                                                                                Council’s	
  role	
  
 Principles:	
  Council’s	
  role	
  
                                                                                                Convene	
  a	
  sports	
  forum	
  of	
  all	
  clubs	
  twice	
  
          Council’s	
  primary	
  role	
  is	
  associated	
  with	
                            a	
  year	
  to	
  discuss	
  issues	
  and	
  
           local	
  and	
  district	
  level	
  facilities	
  that	
                             infrastructure	
  planning	
  and	
  
           support	
  casual	
  participation,	
  local	
  club	
                                development,	
  and	
  specific	
  project	
  
           and	
  municipal	
  wide	
  competitions.	
  Its	
  role	
                            initiatives	
  
           in	
  regional	
  sports	
  facilities	
  is	
  primarily	
  in	
  
           an	
  economic	
  development	
  role,	
  as	
  the	
  
                                                                                                Prepare	
  a	
  MOU	
  with	
  Melbourne	
  
                                                                                                 University	
  in	
  relation	
  to	
  Community	
  use	
  
           regional	
  centre	
  of	
  the	
  Goulburn	
  Valley,	
  
                                                                                                 of	
  Mt	
  Major	
  mountain	
  bike	
  facilities	
  
           and	
  in	
  order	
  to	
  support	
  tourism	
  to	
  the	
  
           City	
                                                                               Continue	
  discussions	
  with	
  the	
  
                                                                                                 Department	
  of	
  Education	
  and	
  Early	
  
          Council’s	
  focus	
  should	
  be	
  on	
  district	
  and	
  
                                                                                                 Childhood	
  Development	
  about	
  school	
  
           local	
  facilities	
  within	
  the	
  region	
  to	
  help	
  
                                                                                                 planning	
  and	
  joint	
  facility	
  development	
  	
  
           them	
  remain	
  viable	
  and	
  active.	
  However,	
  
           Council	
  will	
  facilitate	
  the	
  development	
  of	
                          Hold	
  discussion	
  with	
  the	
  Ethnic	
  Council	
  
           regional	
  facilities.	
                                                             about	
  working	
  closely	
  with	
  Valley	
  Sport	
  
                                                                                                 and	
  Council	
  to	
  encourage	
  people	
  who	
  
          Council	
  should	
  continue	
  to	
  develop	
  their	
  
                                                                                                 are	
  new	
  arrivals	
  to	
  play	
  sports	
  
           partnerships	
  with	
  Valley	
  Sport,	
  Complete	
  
           Sports	
  Marketing	
  and	
  ASHE	
  to	
  build	
  a	
                             Work	
  closely	
  with	
  DSE	
  and	
  their	
  
           lasting	
  partnership	
  together	
  and	
  look	
  for	
                            committees	
  of	
  management	
  of	
  sports	
  
           funding	
  opportunities	
  for	
  regional	
                                         facilities	
  that	
  Council	
  is	
  not	
  responsible	
  
           facilities	
  that	
  will	
  also	
  provide	
  local	
                              for,	
  peak	
  sporting	
  bodies	
  and	
  other	
  
           opportunities	
                                                                       private	
  partners	
  to	
  improve	
  the	
  quality	
  
                                                                                                 of	
  existing	
  sports	
  facilities	
  and	
  enhance	
  
          Council’s	
  support	
  of	
  sport	
  should	
  extend	
  
                                                                                                 participation	
  
           to	
  all	
  sports	
  clubs	
  who	
  provide	
  benefits	
  
           to	
  residents	
  and	
  workers,	
  regardless	
  of	
                             Consider	
  working	
  with	
  all	
  partners	
  to	
  
           whether	
  they	
  are	
  located	
  on	
  private,	
                                 market	
  all	
  available	
  sports	
  opportunities	
  
           crown	
  or	
  Council	
  land,	
  noting	
  however	
                                in	
  Greater	
  Shepparton;	
  and	
  update	
  data	
  
           that	
  priority	
  should	
  be	
  given	
  to	
                                     on	
  the	
  GIS	
  and	
  Councils	
  leisure	
  directory,	
  
           maintaining	
  Council	
  owned	
  assets	
                                           listing	
  all	
  facilities	
  by	
  locality	
  
          The	
  degree	
  of	
  Council	
  support	
  may	
  be	
                             Seek	
  commitment	
  from	
  all	
  partners	
  to	
  
           influenced	
  by	
  degree	
  of	
  commerciality	
                                   the	
  capital	
  works	
  plan	
  in	
  this	
  strategy	
  
           and	
  resulting	
  benefits	
  to	
  the	
  community	
                              and	
  source	
  funds	
  for	
  facility	
  upgrades	
  
          Council’s	
  funding	
  responsibility	
  for	
  sport	
  
           is	
  shared	
  with:	
  
            o The	
  users	
  of	
  facilities	
  (through	
  hire	
  
                   fees,	
  club	
  and	
  association	
  
                   contributions	
  to	
  the	
  cost	
  of	
  
                   infrastructure	
  required	
  for	
  their	
  
                   purposes)	
  
            o The	
  state	
  government	
  and	
  federal	
  
                   government	
  	
  (in	
  recognition	
  of	
  the	
  
                   benefits	
  of	
  sport,	
  and	
  the	
  necessity	
  of	
  
                   Council	
  facilities	
  to	
  serve	
  residents,	
  
                   workers,	
  visitors,	
  and	
  educational	
  
                   institutions	
  without	
  such	
  facilities)	
  
          Council’s	
  leisure	
  directory	
  should	
  include	
  
           all	
  sports	
  facilities,	
  clubs	
  and	
  sports	
  
           providers	
  regardless	
  of	
  whether	
  they	
  are	
  
           on	
  Council,	
  crown	
  or	
  private	
  land	
  

VOLUME	
  2:	
  SPORT	
  2050	
  STRATEGIC	
  PLAN	
                               8	
                                                                         	
  
                                                                                                       27/05/11	
  

	
                                                                           Greater	
  Shepparton’s	
  demographic	
  profile	
  
                                                                             is	
  characterised	
  by	
  an	
  increasing	
  
                                                                             proportion	
  of	
  older	
  adults,	
  and	
  a	
  loss	
  of	
  
                                                                             young	
  people	
  from	
  rural	
  areas,	
  however	
  
2.	
   FUTURE	
  DEMAND	
                                                    the	
  projections	
  continue	
  to	
  show	
  larger	
  
                                                                             quantities	
  of	
  children	
  and	
  young	
  adults;	
  
       FOR	
  SPORT	
                                                        largely	
  due	
  to	
  likely	
  new	
  residential	
  
                                                                             development.	
  	
  This	
  increase	
  will	
  provide	
  
                                                                             an	
  increased	
  number	
  of	
  people	
  playing	
  
                                                                             sport	
  in	
  2030,	
  based	
  on	
  the	
  assumption	
  
Responding	
  to	
  general	
  changes	
  in	
                               that	
  current	
  participation	
  rates	
  can	
  be	
  
sport	
                                                                      maintained.	
  
A	
  key	
  change	
  occurring	
  in	
  sport	
  is	
  the	
  
increasing	
  proportion	
  of	
  people	
  
                                                                             The	
  main	
  influences	
  of	
  
participating	
  in	
  unorganised	
  sports	
  and	
                        demographic	
  profile	
  on	
  
physical	
  activity	
  and	
  “pay	
  as	
  you	
  play”	
                  participation	
  in	
  sport	
  
sport,	
  and	
  a	
  subsequent	
  decrease	
  in	
  club	
  
                                                                             Participation	
  rates	
  in	
  sport	
  and	
  physical	
  
based	
  participation.	
  	
  	
  
                                                                             activities	
  are	
  influenced	
  by	
  age,	
  gender,	
  
Aging	
  infrastructure	
  and	
  changes	
  in	
                            income,	
  ethnicity	
  and	
  education.	
  
volunteering,	
  and	
  employment	
  has	
  
                                                                             In	
  Greater	
  Shepparton	
  income	
  (and	
  
fuelled	
  these	
  changes	
  with	
  increasing	
  
                                                                             related	
  issues	
  associated	
  with	
  social	
  
demands	
  associated	
  with	
  governance	
  and	
  
                                                                             disadvantage)	
  is	
  likely	
  to	
  be	
  the	
  main	
  
business	
  practices,	
  and	
  time	
  poor	
  
                                                                             barrier	
  to	
  participation	
  in	
  sport,	
  followed	
  
lifestyles.	
  	
  The	
  expectations	
  associated	
  
                                                                             by	
  the	
  aging	
  of	
  the	
  population.	
  
with	
  the	
  quality	
  and	
  convenience	
  of	
  
sports	
  opportunities	
  are	
  increasing	
  and	
                        Income	
  	
  
there	
  is	
  a	
  need	
  for	
  clearer	
  pathways	
  from	
             Participation	
  rates	
  generally	
  increases	
  as	
  
junior	
  to	
  senior	
  and	
  performance	
  levels	
  of	
               household	
  income	
  increases2,	
  and	
  the	
  
sport	
  as	
  traditional	
  support	
  through	
                           participation	
  rate	
  for	
  persons	
  in	
  the	
  
family,	
  schools	
  and	
  churches	
  diminish.	
                         lowest	
  income	
  bracket	
  is	
  likely	
  to	
  be	
  
                                                                             almost	
  half	
  that	
  of	
  people	
  highest	
  income	
  
Population	
  size	
  and	
  distribution,	
                                 bracket	
  (45%	
  as	
  compared	
  to	
  80%).	
  	
  There	
  
and	
  affect	
  on	
  demand	
  for	
  sport	
                              are	
  some	
  4400	
  people	
  in	
  Greater	
  
Greater	
  Shepparton’s	
  population	
  is	
                                Shepparton	
  in	
  the	
  lowest	
  income	
  bracket,	
  
projected	
  to	
  be	
  home	
  to	
  79,075	
  people	
  by	
              and	
  the	
  proportion	
  of	
  people	
  with	
  this	
  
2031	
  an	
  increase	
  of	
  approximately	
  20,000	
                    level	
  of	
  income	
  (24%)	
  is	
  generally	
  higher	
  
(33.5%)	
  between	
  2006	
  and	
  2031,	
  at	
  an	
                     than	
  that	
  for	
  Victoria	
  as	
  a	
  whole.)	
  	
  
annual	
  rate	
  of	
  1.34%.	
  	
  	
                                     Telephone	
  interviews	
  with	
  stakeholders	
  
                                                                             indicated	
  a	
  concern	
  about	
  the	
  costs	
  of	
  
Demographic	
  projections	
  up	
  until	
  2031	
                          participating	
  in	
  sport,	
  insurance	
  and	
  the	
  
indicate	
  an	
  increase	
  of	
  approximately	
                          lack	
  of	
  transport.	
  
1000	
  people	
  in	
  each	
  5	
  year	
  cohort	
  in	
  
Greater	
  Shepparton,	
  from	
  current	
                                  Shepparton	
  Central,	
  Shepparton	
  North	
  
estimates.	
  Based	
  on	
  the	
  Participation	
  In	
                    West	
  and	
  Tatura	
  have	
  lower	
  income	
  
Sport	
  and	
  Physical	
  Recreation	
  2009-­‐101	
                       earners	
  compared	
  to	
  other	
  areas	
  of	
  
some	
  60%	
  of	
  these	
  people	
  will	
  participate	
                Shepparton.	
  
in	
  some	
  form	
  of	
  sport	
  or	
  physical	
                        	
  
recreation	
  activity.	
  

VOLUME	
  2:	
  SPORT	
  2050	
  STRATEGIC	
  PLAN	
                 9	
                                                                    	
  
                                                                                                           27/05/11	
  

	
                                                                             The	
  telephone	
  interviews	
  with	
  
                                                                               stakeholders	
  indicated:	
  	
  a	
  lack	
  of	
  women	
  
	
                                                                             participating	
  in	
  sport	
  due	
  to	
  cultural	
  
                                                                               restrictions,	
  and	
  the	
  need	
  to	
  be	
  able	
  to	
  
Age	
  	
  
                                                                               offer	
  women	
  only	
  swimming	
  and	
  indoor	
  
An	
  increasing	
  number	
  of	
  people	
  over	
  65	
  
                                                                               sports	
  sessions	
  in	
  facilities.	
  	
  
years	
  will	
  influence	
  participation	
  in	
  sport	
  
(especially	
  in	
  established	
  and	
  rural	
  areas)	
                   Social	
  aspects	
  and	
  scheduling	
  to	
  fit	
  family	
  
and	
  will	
  affect	
  participation	
  rates	
  in	
  club	
                and	
  work	
  routines	
  appear	
  more	
  important	
  
sport.	
  Children	
  aged	
  5-­‐14	
  years	
  are	
                         than	
  ever	
  to	
  women	
  being	
  able	
  to	
  
expected	
  to	
  experience	
  a	
  growth	
  of	
  4%	
                      participate.	
  	
  Hence	
  shorter	
  games,	
  social	
  
from	
  2011	
  to	
  2026.	
  Young	
  adults	
  and	
                        formats,	
  “pay	
  as	
  you	
  play”	
  options	
  and	
  
adults	
  are	
  expected	
  to	
  slow	
  down	
  their	
                     flexible	
  and	
  mid	
  week	
  scheduling	
  may	
  
growth	
  by	
  1%	
  over	
  the	
  next	
  25	
  years.	
                    encourage	
  more	
  women	
  to	
  participate	
  in	
  
                                                                               sport.	
  
Many	
  young	
  people	
  also	
  leave	
  the	
  City	
  
after	
  completing	
  their	
  secondary	
                                    Other	
  population	
  groups	
  
education,	
  with	
  a	
  number	
  of	
  them	
  
migrating	
  to	
  Melbourne	
  or	
  places	
  with	
                         Greater	
  Shepparton	
  have	
  a	
  number	
  of	
  
strong	
  job	
  prospects	
  like	
  Queensland.	
  It	
  is	
                population	
  groups	
  that	
  are	
  less	
  likely	
  to	
  
assumed	
  that	
  a	
  number	
  of	
  these	
  patterns	
                    participate	
  in	
  sporting	
  opportunities	
  
will	
  continue	
  into	
  the	
  future.	
                                   without	
  intervention.	
  	
  These	
  groups	
  
                                                                               include:	
  new	
  arrivals	
  especially	
  people	
  
However	
  an	
  increasing	
  proportion	
  of	
                              born	
  overseas	
  from	
  non-­‐English	
  speaking	
  
older	
  adults	
  are	
  likely	
  to	
  be	
  active,	
                      countries,	
  people	
  with	
  a	
  disability,	
  and	
  
compete	
  in	
  one-­‐off	
  or	
  irregular	
  events	
                      indigenous	
  people.	
  	
  
and	
  chose	
  sports	
  such	
  as	
  cycling,	
  tennis,	
  
golf,	
  lawn	
  bowls,	
  soccer	
  and	
  softball	
  than	
                 These	
  groups	
  are	
  likely	
  to	
  benefit	
  
other	
  contact	
  sports.	
  	
  The	
  overall	
  growth	
                  significantly	
  (and	
  possible	
  more	
  than	
  
in	
  the	
  number	
  of	
  children	
  and	
  young	
                        other	
  sectors	
  of	
  the	
  population)	
  from	
  
adults	
  due	
  to	
  new	
  residential	
                                    participation	
  in	
  sport	
  and	
  physical	
  activity,	
  
development	
  will	
  increase	
  the	
  overall	
                            however	
  the	
  number	
  of	
  people	
  falling	
  into	
  
number	
  of	
  people	
  likely	
  to	
  play	
  sport	
  by	
                to	
  each	
  group	
  is	
  relatively	
  small	
  which	
  
2031.	
                                                                        makes	
  provision	
  of	
  specific	
  programs	
  or	
  
                                                                               interventions	
  more	
  difficult.	
  
Participation	
  by	
  females	
  
An	
  increasing	
  proportion	
  of	
  women	
  are	
                         A	
  number	
  of	
  stakeholders	
  identified	
  that	
  
not	
  participating	
  in	
  sport	
  and	
  physical	
                       few	
  sporting	
  facilities	
  are	
  accessible	
  to	
  
activity.	
                                                                    people	
  with	
  a	
  disability.	
  	
  In	
  many	
  
                                                                               instances	
  as	
  clubrooms	
  are	
  important	
  
This	
  may	
  reflect	
  an	
  increasing	
  proportion	
                     social	
  venues,	
  and	
  as	
  these	
  are	
  not	
  
of	
  people	
  born	
  in	
  non-­‐English	
  speaking	
                      accessible	
  these	
  do	
  not	
  cater	
  for	
  the	
  
cultures	
  and	
  other	
  social	
  and	
                                    whole	
  community.	
  	
  The	
  Shepparton	
  
environmental	
  issues.	
                                                     Indoor	
  Sports	
  Stadium	
  and	
  Aquamoves	
  
                                                                               were	
  also	
  identified	
  as	
  needing	
  works	
  to	
  
Women’s	
  leisure	
  time	
  is	
  typically	
  more	
                        make	
  them	
  more	
  accessible	
  to	
  all	
  people.	
  
fragmented	
  than	
  men’s,	
  and	
  this	
  tends	
  to	
  
affect	
  an	
  ability	
  to	
  regularly	
  participate	
  in	
              	
  
club	
  sports.	
  	
  
                                                                               	
  
VOLUME	
  2:	
  SPORT	
  2050	
  STRATEGIC	
  PLAN	
                  10	
                                                                    	
  
                                                                                                                         27/05/11	
  

	
                                                                                      	
  

                                                                                         Suggested	
  directions:	
  
           3	
  
Only 30%	
  of	
  indigenous	
  adults	
  aged	
  15+	
                                            demand	
  
years	
  participate	
  in	
  sports	
  and	
  physical	
  
activity.	
  In	
  2006,4	
  there	
  were	
  1,820	
                                              Seek	
  funds	
  to	
  increase	
  accessibility	
  of	
  
indigenous	
  people	
  (3%	
  of	
  the	
  population)	
                                           change	
  rooms	
  at	
  Aquamoves	
  and	
  
in	
  Greater	
  Shepparton.	
                                                                      facilities	
  at	
  the	
  Shepparton	
  Indoor	
  
                                                                                                    Stadium	
  as	
  a	
  priority	
  
Telephone	
  interviews	
  made	
  three	
                                                         Continue	
  to	
  work	
  with	
  a	
  range	
  of	
  other	
  
comments	
  about	
  new	
  arrivals	
  and	
  people	
                                             partners	
  to	
  increase	
  residents	
  access	
  to	
  
born	
  overseas:	
  	
                                                                             facilities	
  and	
  enable	
  all	
  residents	
  to	
  find	
  
                                                                                                    sports	
  opportunities	
  relevant	
  to	
  their	
  
          “New	
  arrivals	
  are	
  not	
  participating	
  in	
                                  needs	
  	
  	
  
           organised	
  sports	
  due	
  to	
  costs,	
  
           therefore	
  they	
  play	
  social	
  soccer	
  in	
  
           the	
  park;	
  	
  
          Coaches	
  need	
  to	
  be	
  culturally	
  
           appropriate,	
  and	
  have	
  a	
  focus	
  on	
  
           participation	
  rather	
  than	
  a	
  winning	
  
           mentality;	
  
          Transition	
  from	
  junior	
  sport	
  into	
  
           senior	
  sport	
  requires	
  higher	
  levels	
  of	
  
           support”	
  
Whilst	
  the	
  proportion	
  of	
  people	
  playing	
  
club	
  sports	
  appears	
  to	
  be	
  declining	
  in	
  
comparison	
  with	
  other	
  non-­‐organised	
  
activities	
  –	
  the	
  population	
  growth	
  itself	
  
and	
  the	
  increasing	
  numbers	
  of	
  people	
  in	
  
the	
  younger	
  age	
  groups	
  will	
  sustain	
  
demand	
  for	
  sport	
  in	
  Greater	
  Shepparton.	
  

 Principles:	
  demand	
  
          All	
  facilities	
  should	
  be	
  incrementally	
  
           made	
  accessible	
  to	
  people	
  with	
  a	
  
           disability,	
  both	
  genders,	
  and	
  people	
  of	
  all	
  
           cultural	
  backgrounds	
  	
  
          Council	
  will	
  work	
  with	
  sports,	
  Valley	
  
           Sport,	
  and	
  other	
  partners	
  to	
  enhance	
  all	
  
           opportunities	
  for	
  all	
  residents	
  to	
  find	
  
           appropriate	
  sporting	
  pursuits	
  	
  

VOLUME	
  2:	
  SPORT	
  2050	
  STRATEGIC	
  PLAN	
                           11	
                                                                                	
  
                                                                                                                          27/05/11	
  

	
                                                                                   	
  

	
                                                                                   	
  

Location	
  of	
  future	
  reserves	
  to	
                                         	
  
meet	
  demand	
  
                                                                                     	
  
Context	
  
Three	
  aspects	
  of	
  the	
  City	
  of	
  Greater	
                              Principles:	
  future	
  
Shepparton’	
  s	
  context	
  are	
  relevant	
  to	
  
sport.	
  
                                                                                                   locations	
  	
  
                                                                                                   To	
  respond	
  to	
  the	
  City	
  of	
  Greater	
  
          Access	
  to	
  the	
  river	
  /	
  lakes	
  for	
  water	
  
                                                                                                    Shepparton’	
  context	
  with	
  respect	
  to	
  two	
  
           based	
  recreation,	
  and	
  propensity	
  to	
                                        river	
  systems	
  and	
  propensity	
  to	
  flood;	
  in	
  
           flood	
  	
                                                                              future	
  development	
  areas	
  sports	
  
          Peri-­‐urbanisation	
  and	
  potential	
                                                facilities	
  should	
  be	
  avoided	
  on	
  flood	
  
           decline	
  of	
  some	
  smaller	
  rural	
                                              prone	
  land.	
  
           communities	
  
                                                                                            	
  
          Location	
  of	
  growth	
  areas	
  and	
  future	
  
           residential	
  development	
  
                                                                                      Suggested	
  directions:	
  
Access	
  to	
  the	
  river	
  /	
  lakes	
  for	
  water	
                                       future	
  locations	
  	
  
based	
  recreation,	
  and	
  propensity	
  to	
  
flood	
  	
                                                                                        Add	
  to	
  Council’s	
  development	
  manual	
  a	
  
The	
  City	
  of	
  Greater	
  Shepparton	
  is	
  located	
                                       section	
  with	
  respect	
  to	
  planning	
  sports	
  
at	
  the	
  confluence	
  of	
  the	
  Goulburn	
  and	
                                           facilities	
  –	
  to	
  ensure	
  sports	
  facilities	
  are	
  
Broken	
  Rivers.	
  	
  These	
  may	
  provide	
                                                  fit	
  for	
  purpose	
  and	
  appropriately	
  
considerable	
  value	
  for	
  water	
  based	
                                                    located.	
  
recreation	
  and	
  sporting	
  uses,	
  especially	
                                      	
  
for	
  canoeing.	
  The	
  Victoria	
  Park	
  Lake	
  also	
  
provided	
  for	
  water	
  based	
  recreation,	
  
especially	
  secondary	
  contact	
  activities	
  
such	
  as	
  boating.	
  

The	
  relationship	
  with	
  the	
  rivers	
  and	
  
presence	
  of	
  large	
  floodplains	
  however,	
  
means	
  there	
  are	
  sporting	
  reserves	
  in	
  the	
  
flood	
  plain,	
  which	
  are	
  vulnerable	
  to	
  
flooding,	
  and	
  large	
  areas	
  of	
  the	
  future	
  
development	
  areas	
  likely	
  to	
  be	
  affected	
  
by	
  flood	
  plain.	
  	
  It	
  is	
  common	
  to	
  locate	
  
sports	
  ground	
  in	
  the	
  floodplains	
  as	
  the	
  
cost	
  of	
  land	
  is	
  low	
  and	
  there	
  are	
  limited	
  
opportunities	
  to	
  use	
  flood	
  prone	
  land	
  for	
  
other	
  purposes.	
  	
  The	
  result	
  is	
  that	
  a	
  
number	
  of	
  sports	
  facilities	
  were	
  
inundated	
  in	
  the	
  September	
  2010.	
  

VOLUME	
  2:	
  SPORT	
  2050	
  STRATEGIC	
  PLAN	
                        12	
                                                                                    	
  
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