WHOLE OF FOOTBALL SCHOOLS STRATEGY 2014 - 2017 - Whole of Football Schools Strategy 2014 2017
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Whole of Football Schools Strategy 2014 - 2017 | Page 1 WHOLE OF FOOTBALL SCHOOLS STRATEGY 2014 - 2017
Message From David Gallop
Schools are the cradle of education in our society and increasingly football is a core part of the sporting curriculum. The most
recent participation census reveals that over 400,000 students are engaged in school football programs and competitions
across the country. Football is a universal language in schools, helping to build life long friendships and uniting communities
in our diverse nation.
The FFA Whole of Football School Strategy outlines the key priorities to encourage greater physical activity, convert
s key stakeholders
contribution to the strategy .
e 1.8 million teachers
and students over the next four years. We recognise football is in a unique position to connect with school communities and
inspire learning outcomes among Australian students. David Gallop
We are a game united by a shared objective to become the biggest and most popular sport in Australia and we are proud to
play such an important role within Australian schools.
David Gallop
FFA acknowledges the support of
the Australian Sports Commission
Whole of Football Schools Strategy 2014 - 2017 | Page 3 A snapshot of Football in Australia Football is the largest team sport in Australia with 1.96 million participants. Our State and Territory Member Federations, Regional and Suburban Associations and Club network supports the regular participation of 450,000 players in the community. Football Federation Australia (FFA) is a not-for-profit national governing body that sets strategies and polices for all levels of the game in Australia. FFA manages the Hyundai A-League, Westfield W-League and FOXTEL National Youth League, inspiring male and female players to reach their potential and develop a passion for the game. In 2014, FFA has launched the FFA Cup, giving grassroots clubs the opportunity to become giant killers and uniting the football community under one competition. Football is a game that spans age, gender, language and cultural divides. Football is a truly diverse sport, which reflects the multiculturalism of Australia like no other. Football is the sport for all Australians.
Whole of Football Schools Strategy
Strategic Framework 2014 - 2017
PURPOSE VISION MISSION
Advance the future success To be the largest & Harness the power of
of football most popular sport football to connect with
school communities, inspire
educational outcomes &
convert participants to fans
of the game
GOALS
PARTICIPANTS FANS EDUCATION
Fall in love with football in the Convert participants Influence learning outcomes
schoolyard into life-long fans
CRITICAL SUCCESS FACTORS
1 2 3 4 5
EXPERTISE IN
SUFFICIENT
STAKEHOLDER SKILLED MARKETING, STRATEGIC
FINANCIAL
ALIGNMENT TASKFORCE COMMUNICATIONS, PARTNERSHIPS
RESOURCES
& IT
Whole of Football Schools Strategy 2014 - 2017 | Page 5
Participants: Falling in love with football in
the schoolyard
Falling in love with “My first experience of football was when “I played every sport
I first started at Tucker Road Primary
football in the School. My brother and a few boys who you can think of
schoolyard lived in the same street as me growing as I went through
up use to play at lunch time on the oval
FFA recognises schools as the at school. As I was use to playing with
primary school and
primary platform for future growth and against them in my front yard at the love and passion
of the game. Football is a sport home I felt comfortable joining in that my teacher’s
that can be played by everyone, with all of the boys at lunch time and
and FFA is committed to promoting looked forward to it every single day. showed for football
football as a vehicle to active and I joined my first junior club when I in particular definitely
was six because I enjoyed playing at
healthy living.
school so much.
contributed to
Millions of young girls and boys are tley – Me
lbourne my eagerness to
Steph Ca aptain I played every sport you can think be involved
introduced to a range of new and
omen’s C
exciting activities in the schoolyard. Victory W eld Matilda of as I went through primary school
Our network of stakeholders and Westfi and the love and passion that with the game”.
across Australia is committed to my teacher’s showed for football
working together to deliver quality in particular definitely contributed to my eagerness to be involved with the game. I started playing
experiences, which inspire a love intra-school matches when I was in grade five. The assistant principal was the coach of the team and would
for the game and an enjoyment organise regular training sessions that were both challenging and fun. My primary school team always ended
from participation. up in the final against Valkstone Primary School. They were definitely our biggest rivals and I remember always
getting really nervous every single time we played against them.
Football is increasingly the sport of
choice in the schoolyard. Improving The school principal and teachers were very encouraging and were eager to get as many kids into sport as
access to more organised and possible. I was very fortunate that my primary school was dedicated to developing fit and healthy kids and,
frequent participation remains a as a result, had some terrific athletes pass through it.
key priority for the football family.
In high school (Bentleigh Secondary College) we would play one round-robin competition a year and would come
up against Mentone Girls who were always very strong and had a lot of players that I knew from both my local
club (Sandringham) and state teams.
It was through school that I developed a love for the game and am grateful that football is such a big part of my
life today”.
Whole of Football Schools Strategy 2014 - 2017 | Page 7
KPI’s
By the end of By the end of
2015 we will:
2017 we will:
1. Provide opportunities 1. Recognise & support 1. Total of 1.6 million
for high quality playing participation in school participants engaged
experiences within competitions over the next 4 years
Australian schools for & tournaments
boys & girls 2. Conversion rate of 55%
2. Develop & invest in from school programs to
2. Increase conversion into a comprehensive school frequent & organised
more frequent facilities strategy football
& organised football
opportunities 3. Publish a clearly defined
3. Define the role of schools
participation pathway
in player development
& talent identification
4. 75% satisfaction
among active
participants
KEY ACTIONS
1. Establish guidelines for the delivery of school 4. Ensure greater accessibility to MiniRoos through 6. Establish partnerships with school sport
sample programs in partnership with stakeholders. affordable and time-friendly options, as well as competition administrators.
2. Identify key priority geographical areas to maximise establishing more sites across the country and 7. Investigate the need to introduce accreditation
participation and fan acquisition outcomes. strengthen links between schools and local clubs. criteria for schools investing in player development.
3. Promote MiniRoos as the game’s key introductory 5. Ensure girls are provided fun and engaging football
platform for primary-aged boys & girls. participation opportunities in schools.
Fans: Convert participants to life-long fans Convert participants to life-long fans of our domestic leagues and teams The increasing popularity of the Hyundai A-League and Westfield W-League has been greeted with significant growth in attendances and TV audiences. Football fans have more football to consume than ever with the introduction of the semi-professional tier National Premier Leagues and the FFA Cup. The game is getting bigger and the next four years provide a tremendous launching pad to further grow the fan base. Capitalising on this opportunity remains the priority. This strategy recognises investing in the schoolyard is important for the economic growth of the game. With 1.96 million Australians participating in football, the potential to increase the number of fans to our domestic leagues is significant. To develop lifelong fans of our game we must acquire and retain participants in primary schools, build awareness and affiliation to the Hyundai A-League and Westfield W-League and invest in quality fan experiences.
Whole of Football Schools Strategy 2014 - 2017 | Page 9
KPI’s
By the end of By the end of
2015 we will:
2017 we will:
1. Implement initiatives & 1. Expand branded 1. 30% of primary school
incentives encouraging programs and initiatives students support an
match attendance by into pre-schools & high A/W-League team
school students & their schools
families 2. Our work in schools will
2. Establish a comprehensive positively influence growth
2. HAL/W-L club brand integration communication & promotion across the following key
via multiple platforms & plan, celebrating our business measures:
across the variety of work in schools
participation offerings • Match attendances
3. Appoint male & female
• Memberships sales
3. Implementation of fan player ambassadors in
each state • Merchandise sales
engagement guidelines for
HAL & W-League match • Fox Sports
days subscriptions
KEY ACTIONS
1. Hyundai A-League and Westfield W-League clubs 4. Ensure Socceroos and Matilda’s are engaged in 7. Utilise social and traditional media platforms to
will be shopfront of the sport in schools. schools during home fixtures. celebrate and promote our school engagement
2. Provide memorable opportunities for school 5. Invest in training for players in the Hyundai activities.
children during match days. A-League and Westfield W-League to ensure the 8. Provide schools with a ‘media pack’ to promote its
3. Develop ticket offers for new MiniRoos participants game is represented professionally in schools. association with football
in partnership with Hyundai A-League and 6. Design program offerings suitable for pre-schools
Westfield W-League clubs. and high schools.
Education: Influencing learning outcomes
”
I would like to extend my regards to
Influencing learning outcomes among current & future SEDA, Football Federation Victoria and
Melbourne Heart FC for supporting our son
students & teachers in becoming a responsible young adult.
He made it. He was accepted to La Trobe
The football family is committed to using football as a vehicle to influence learning outcomes, University for the Bachelor of Journalism
”
(Sport). This is your success and our pride.
and address social issues young people face within Australian schools. Football will become an
The difference you create with young people
integral part of the school system, through integration with the school curriculum. This is a core is incredible.
component of the games strategy to becoming the largest and most popular sport.
Parent of a SEDA Melbourne Heart
This strategy recognises the importance of expanding the football taskforce by empowering and Sports Development
Program Student
resourcing teachers, and inspiring young leaders to become ambassadors for the game.
Neil Bourke, Assistant Principal,
Llandilo Public School, NSW
“Teachers in primary schools across Australia are faced with
many challenges including a lack of time within the timetable
and a lack of funding to support the school environment. The
landscape of the school environment is constantly changing,
which is having a significant impact on the way that teachers
approach their daily tasks. Linking sports to other key learning
areas, with a focus on English and Mathematics, is a great way
to assist classroom teachers in engaging students in classroom
learning, as well as giving students opportunities to engage
with 21st century learning capabilities that they will require to
succeed in their future learning and employment”.Whole of Football Schools Strategy 2014 - 2017 | Page 11
By the end of By the end of
2015 we will:
2017 we will:
KPI’s
1. Offer accessible football 1. Expand & evolve the 1. 450 school ambassadors
training & education student development
programs for current & leadership program 2. 715 students engaged in
& future teachers across the country development & leadership
programs
2. Develop & implement 2. Develop meaningful
user-friendly football- relationships with Federal/
State Depts of Education 3. 191,500 students impacted
themed curriculum-based
& the education sector by football-themed
education programs
resources
& resources
3. Implement a well-resourced 4. 75% satisfaction with
national schools ambassador programs & resources
program
KEY ACTIONS
1. Launch of Asian Cup, SBS Harmony Game and 4. Review current professional development 6. Enter into a national agreement with Sport
Active Play football-themed curriculum resources. programs and identify best practise delivery to Education Development Australia.
2. Rebrand Asian Cup resource post event. cater for school teachers. 7. Identify opportunities to establish partnerships
3. Develop additional football-themed cross-curricula 5. Planning the delivery of football education between high schools and primary schools
resources that help address social issues for programs for students studying teaching within
universities.Summary of Strategies
HARNESS THE POWER OF FOOTBALL TO CONNECT WITH SCHOOL
MISSION COMMUNITIES, INSPIRE EDUCATIONAL OUTCOMES & CONVERT
PARTICIPANTS TO FANS OF THE GAME
PARTICIPANTS FANS EDUCATION
1. Quality experiences with 1. Building awareness and 1. Addressing social
football in schools for affiliation with our domestic issues through
boys & girls leagues & teams a wide variety of
2. Access to playing 2. Club brand integration via cross-curricula
opportunities beyond the multiple platforms resources
schoolyard 3. Being part of the match 2. Empowering
3. Raising standards of day experience & resourcing
school facilities teachers
3. Educating youth
through football
A. CURRENT & FUTURE SCHOOL STUDENTS
BENEFICIARIES
B. CURRENT & FUTURE TEACHERSWhole of Football Schools Strategy 2014 - 2017 | Page 13
Summary of Outcomes
BENEFICIARY
PERFORMANCE 1.8 MILLION
ACTIVE FOOTBALL
75%
SATISFACTION RATING
INDICATORS
‘PARTICIPANTS’ AMONG BENEFICIARIES
PARTICIPANTS FANS EDUCATION
1. Total of 1.6m participants 1. 30% of primary school 1. 450 school
engaged over the next 4 students support an ambassadors
years A/W-League team 2. 715 students
2. Conversion rate of 55% 2. Our work in schools will engaged in
from school programs to influence growth across development
sustainable participation the following key business & leadership
3. Publish a clearly defined measures: programs
participation pathway • Match attendance 3. 191,500 of
4. 75% satisfaction among • Memberships sales students
active participants impacted by
• Merchandise sales
football-themed
• Fox Sports subscriptions resources
4. 75% satisfaction
with programs
& resourcesStakeholder contact details
FOOTBALL FEDERATION CAPITAL FOOTBALL FOOTBALL NORTHERN FOOTBALL FEDERATION FOOTBALL FEDERATION
AUSTRALIA TERRITORY SOUTH AUSTRALIA TASMANIA
PO Box 50, Curtin,
Locked Bag A4071, Sydney ACT 2605 PO Box 3105, Darwin, PO Box 593, Hindmarsh, PO Box 371, Glenorchy,
South NSW 1235, Australia NT 0801 SA 5007 TAS 7010
Phone: +61 2 6260 4000
Telephone: (+61 (2) 8020 4000 Facsimile: +61 2 6260 4999 Phone: +61 8 8941 2444 Phone: +61 8 8340 3088 Phone: +61 3 6273 3299
Facsimile: +61 (2) 8020 4100 www.capitalfootball.com.au Facsimile: +61 8 8941 8644 Facsimile: +61 8 8340 3188 Facsimile: +61 7 6272 8868
www.footballaustralia.com.au www.footballnt.com.au www.ffsa.com.au www.footballfedtas.com.au
FOOTBALL FEDERATION FOOTBALL FEDERATION FOOTBALL WEST NORTHERN NSW FOOTBALL FOOTBALL NSW
VICTORIA QUEENSLAND
PO Box 214, Maylands, PO Box 88, Waratah, PO Box 6146,
PO Box 7488, St Kilda Road, PO BOX 748, Sunnybank, WA 6931 NSW 2298 Baulkham Hills BC,
VIC 8004 QLD 4109 NSW 2153
Phone: +61 8 9422 6900 Phone: +61 2 4964 8922
Phone: +61 3 9474 1800 Phone: +61 2 3420 5866 Facsimile: +61 8 9271 7299 Facsimile: +61 2 4964 8921 Phone: +61 2 8814 4449
Facsimile: +61 3 9474 1899 Facsimile: +61 2 3420 5944 www.footballwest.com.au www.northernnswfootball.com.au Facsimile: +61 2 9629 3770
www.footballfedvic.com.au www.footballqueensland.com.au www.footballnsw.com.auWhole of Football Schools Strategy 2014 - 2017 | Page 15
ADELAIDEUNITED.COM.AU BRISBANEROAR.COM.AU CANBERRAUNITED.COM.AU CENTRALCOASTMARINERS. MELBOURNEHEART.COM.AU MELBOURNEVICTORY.COM.AU
COM.AU
AdelaideUnitedFC brisbaneroarfc CanberraUnitedWLeague MelbourneHeartFC gomvfc
CentralCoastMariners
@adelutd_fc @BrisbaneRoar @CanberraUnited @MelbourneHeart @GoMVFC
@CCMariners
NEWCASTLEJETS.COM.AU PERTHGLORY.COM.AU SYDNEYFC.COM.AU WSWANDERERSFC.COM.AU WELLINGTONPHOENIX.COM.AU
NewcastleJets PerthGlory SydneyFootballClub wswanderersfc WellingtonPhoenixFC
@NewcastleJetsFC @PerthGlory @SydneyFC @WSWanderersFC @WgtnPhoenixFCWWW.FOOTBALLAUSTRALIA.COM.AU
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