Zattoo Advertising 2019 - Switzerland Januar 2019.
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Zattoo Advertising 2019. Switzerland Januar 2019.
About Us. Januar 2019.
About us.
No.1 16 20M 450+ 500+
The No. 1 - the leader of Available on 16 platforms 20 million More than 450 TV
More than 500 satisfied
Internet-TV in Europe registered users channels on offer
advertisers
The Product.
Zattoo is an OTT (over-the-top) service that offers
streaming of Live, catch up and VOD TV content on a
variety of devices.
CONNECTED TV:
Samsung LG ᛫ Xbox One/360 ᛫ Apple TV ᛫
Amazon Fire ᛫ TV Chromecast ᛫ Android TV
MOBILE:
iOS ᛫ Android ᛫ Windows 10
WEB:
Browser
Formats.
Select a format -
overview
Video Display Mobile
Branding Day
Pre Roll Programmatic TV
Billboard Interstitial
Medium Rectangle Medium Rectangle
Dynamic Ad Insertion
Leaderboard Billboard & Leaderboard
Video on Demand
Floor Ad Mobile Banner
Native TC Native TC
Video Advertising at Zattoo. PRE ROLL: ➔ Stand alone spot ➔ Start Up & Channel Switch Ad ➔ Free TV ➔ VAST 4, HD Quality ➔ Big Size/Full Size Player
Display / Desktop. BILLBOARD AD: ➔ Front page ➔ Size 970x250
Display / Desktop. TV Side Ad: ➔ Next to Live TV ➔ Size 300x250
Display / Desktop. LEADERBOARD & FLOOR AD: ➔ Front page ➔ Size 728x90
Display / Mobile . PRESTITIAL MOBILE & TABLET: ➔ Right at the start ➔ Image or Rich Media ➔ Size Phone 320x480/480x320 ➔ Size Tablet 786x1024/1024x786
Display / Mobile . BILLBOARD & LEADERBOARD TABLET: ➔ Front page ➔ Image or Rich Media ➔ Size 930x180 & 728x90
Display / Mobile. MEDIUM RECTANGLE PHONE ➔ Front page ➔ Size 300x250
Display / Mobile. MEDIUM RECTANGLE TABLET ➔ Below TV Screen ➔ Size 300x250
Display / Mobile. MOBILE BANNER AD PHONE ➔ Channel List ➔ Size 300x50/75/100p.
Special Formats. Januar 2019.
Display / Desktop & Mobile. Branding Day Desktop & Tablet: ➔ Exclusive Branding around the video player ➔ Available via Programmatic Guaranteed ➔ Image or Rich Media ➔ Size Desktop 1800x1200 ➔ Size Tablet 2200x1025
Page 17 of 26 Branded-Channel ➔ ask for special technical specifications
Branded-Channel ➔ ask for special technical specifications
Branded-Channel ➔ ask for special technical specifications
B2C-Promos. Januar 2019.
B2C-Promos ZATTOO ➔ B2C Newsletter-Promo, incl. Landingpage https://zattoo.com/ch/gewinnspiele/openair-zurich- promo/?utm_source=tvtipps11.08&utm_medium=email&utm_campaign=newsletters
B2C-Promos Partner ➔ ask for special technical specifications https://www.zweifel.ch/z-wie
Targeting
options. Socio Demographic TV based interest
➔ Gender (m, w) ➔ Channel (SRF, RTL,
Target your Audience ➔ Age (15-99) Eurosport, etc.)
with high impact First ➔ Language (de, en, fr, ➔ Content Category
Party Data es, it) (Series, Sports, etc.)
➔ Content Genre
(Action, Drama, etc.)
Geo & Device DFP Audience Segments
➔ Country (CH, DE) ➔ Standardized or highly
➔ Device (iPhone, iPad, individual dependent on
Android Phone, Web, deal type
etc.)Buying Deal Types.
Available via Programmatic Direct and
Orderfile Business
Open Auctions Private Auctions Preferred Deals Guaranteed Deals Insertion Order
Hundreds of Negotiated Fixed price Fixed price Traditional
buyers minimum price Orderfile
competing One-to-one deals One-to-one deals Business
Invitation only
Non-Guaranteed Guaranteed
Non-Guaranteed Volumes Volumes
Volumes
PROGRAMMATIC DIRECTData and
Measurement.
More impact for your
campaign
High quality Top of the Class Geo & Fraud
Targeting data Viewability Save Traffic
First party data through Ad slots all time visible Provided by
user analytics & sign in 100% Viewabilty sign-in-barrier
Zattoo is CoC 2.0 & Net-
Metrix certifiedPricelist 2019.
Techn. Spec. 2019.
Point of
Contact.
Martin Schlenker Margarita Cupin Timm Bernhardt
Head of Advertising Sales Manager Switzerland Programmatic Advertising Manager
martin@zattoo.com marga@zattoo.com timm@zattoo.com
+41 79 319 05 79 +41 79 709 63 51 + 41 79 896 79 82
Sebastian Sarbinowski Manuela Zimmermann
Advertising Operations Manager Sales Support Advertisement
manuela@zattoo.com
sebastian@zattoo.com
+41 79 896 68 64
+49 173 3503750Thank you.
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