C E 2018 SPONSORSHIP KIT - North Carolina Azalea Festival

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C E 2018 SPONSORSHIP KIT - North Carolina Azalea Festival
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    2018 SPONSORSHIP KIT
C E 2018 SPONSORSHIP KIT - North Carolina Azalea Festival
Learn about the North Carolina Azalea Festival, our Mission, and what we’re about.

                                EXECUTIVE SUMMARY | PAGES 4 -5

                                   OUR SUCCESSES | PAGES 6 - 7

                                  SPONSOR MENU | PAGES 8 - 9

  Large organization looking to advertise at the regional level and receive a customized sponsorship
  package. Premier marketing opportunities will be tailored to accomplish your organization’s needs.

                      ENCORE AZALEA EVENT SPONSOR | PAGES 10 - 11

                                MAJOR SPONSOR | PAGES 12 - 13

      Medium or Large Organization looking to partner with the North Carolina Azalea Festival for
                 a specific event and/or interested in a comprehensive ticket package.

                     GLEN DALE AZALEA EVENT SPONSOR | PAGES 14 - 15

                             BENEFACTOR SPONSOR | PAGES 16 - 17

                        GABLE AZALEA EVENT SPONSOR | PAGES 18 - 19

             Small business or individual interested in supporting the local community and
                            networking at exclusive VIP Azalea Festival events.

                                   DONOR SPONSOR | PAGE 20

                                   PATRON SPONSOR | PAGES 21

        Organizations interested primarily in advertising with the North Carolina Azalea Festival.
                           Ticket Packages are specific to each partnership.

                          MARKETING OPPORTUNITIES| PAGES 22 - 25

NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651   3
C E 2018 SPONSORSHIP KIT - North Carolina Azalea Festival
EXECUTIVE SUMMARY                         2017 SPONSORS | DONOR +

                                                                                                                                                   DATES
                                                                                                                                                                                          ENCORE SPONSORS
                                                                                                                                               April 11-15, 2018

                                                                                                                                                 LOCATION
                                                                                                                                Wilmington, NC - Wilmington’s charming
                                                                                                                                history and premier location makes it one of the
                                                                                                                                        most beautiful cities in the South                MAJOR SPONSOR

                                                                                                                                                 FEATURES
                                                                                                                                National Headliner Concert Series, Southern
                                                                                                                                Garden Party, Street Fair, Parade, Award-Winning
                                                                                                                                               Volunteer Program

The mission of the North Carolina Azalea Festival is to be nationally recognized as a showcase for our                                  RECENT ACHIEVEMENTS
community’s rich array of artwork, gardens, history, and culture through recreational, educational and                          2015 Top 20 Event in April by the Southeast
family-oriented events. The Festival encourages volunteerism and civic participation as it contributes to the                   Tourism Society, 2015 International Festivals
region’s economy and promotes the unique qualities of Wilmington’s river-to-the-sea community.                                  and Events Association Pinnacle Gold, Silver,
                                                                                                                                and Bronze Awards for: Best Miscellaneous
                                                                                                                                Multimedia, Best Social Media Site, Best
    ABOUT US                                                                                                                    Event Program, Best Miscellaneous Printed
                                                                                      1,000 Volunteers to stage over 50         Material, Best Commemorative Poster, Best
The North Carolina Azalea Festival        Staging the Azalea Festival – every                                                   New      Merchandise,    2016 International
                                                                                      events
is Wilmington’s annual community          year for seventy years – is a real
                                                                                                                                Festivals and Events Association Pinnacle Silver
celebration and the largest festival of   community effort, and everyone who
                                                                                      15,080 Volunteer hours                    and Bronze Awards for: Best New Attendee
its kind in the state. Founded in 1948,   works on, participates in, or simply
the Azalea Festival has emerged as        enjoys the Festival can be proud of         (Estimated Value: $438,000)               Service, Best Press/Media Kit, Best Targeted
Wilmington’s premier event.               these honors. They are a positive                                                     Sponsor Solicitation Proposal, Best Single New
                                          reflection on the greater Wilmington        300,000 People visiting the               Sponsorship Opportunity, Best Children’s
The Festival’s concerts, fairs and
                                          area as well.                               Festival’s Concerts, Fairs, and Special   Programming, 2016 Top 20 Event in April by the
special events are attended by                                                        Events                                    Southeast Tourism Society, 2017 Governor’s
300,000 people. More than 200,000         The North Carolina Azalea Festival’s                                                  Volunteer Service Award, New Hanover County
are estimated to attend the annual        mission is to encourage volunteerism        $48,306,000 Local and Visitor                             Volunteer Award
three-day Street Fair, while more than    and civic participation as it contributes   Spending
100,000 gather to watch the Festival      to the region’s economy. In 2011,                                                                    ATTENDANCE
                                                                                                                                                                                                      ---------------------------------------------------

                                                                                                                                                                                                      ---------------------------------------------------

Parade. Each event is a celebration,      the University of North Carolina
                                                                                                                                                                                                                est. 1995 | Wilmington, NC

beginning with the traditional arrival    Wilmington completed a year-long
                                                                                      $645 Average Local Household                            Estimated 300,000
                                                                                      Spending during Festival Week
of Queen Azalea at the official opening   study on the economic impact the                                                                                                          2017 COMMUNITY PARTNERS
of the five-day event. Stars glitter      Azalea Festival has on the City of                                                                  PRODUCED BY
throughout town as Southern belles        Wilmington. Results of this study           $5,820,000 Local and Visitor              North Carolina Azalea Festival at Wilmington,
and their escorts promenade through       concluded that the Azalea Festival          Direct and Indirect Induced                   Inc. - 501(c)3 Non-Profit Organization
lush gardens at the annual garden         has over a $50,000,000 impact on our        Spending (per 10,000 households)
party. Everywhere the blooming            local community annually.                                                                              CONTACT
azaleas offer colorful testimony to the                                                                                              Alison Baringer | Executive Director
rich heritage of coastal Carolina.
                                                                                                                                                910.216.9400
4    NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651                        alison@ncazaleafestival.org
C E 2018 SPONSORSHIP KIT - North Carolina Azalea Festival
NUMBERS                                  PARTNER WITH A SUCCESSFUL COMMUNITY EVENT

                                                   The North Carolina Azalea Festival has seen tremendous growth since its inception in 1948. The community of Wilmington, NC
                                                   has been supporting this community event for over 70 years, and we want to highlight key program successes from the past few
                  WEBSITE                          years:

                                                          1
      744,333 Pageviews | 187,775 Users
          May 1, 2016 - May 1, 2017                                   In May 2017, our volunteers were honored by the State of North Carolina with the Governor’s
                                                                      Volunteer Service Award. The Governor’s Volunteer Service Award honors the true spirit of
                                                                      volunteerism by recognizing individuals, groups and businesses that make a significant contribution
                                                                      to their community through volunteer service.
                MOBILE APP

                                                          2
         37,873 New Installs By User
                                                                      In 2017, the North Carolina Azalea Festival introduced the High School Writing Contest. This
        January 1, 2017 - May 20, 2017
                                                                      opportunity enabled high school students to get involved with the Azalea Festival, and promoted
                                                                      our mission of showcasing our community’s artwork and culture through educational and family-
                                                                      oriented events.

                                                          3
              SOCIAL MEDIA
Over 40,000 followers across Facebook,
                                                                      Each year, the North Carolina Azalea Festival has awards over $12,000 in scholarship money
  Instagram, Twitter, Pinterest, and LinkedIn                         through the North Carolina Azalea Festival Scholarship Pageant. These scholarships enable young
                                                                      women to continue their education at top universities nationwide.

                                                          4
             E-NEWSLETTERS                                            In 2016, we expanded our youth development program, the Azalea Festival Youth Committee
Over 17% higher average open rate than industry                       (AFYC) to focus on supporting the Festival’s mission and to promote volunteerism. AFYC members
average & over 5% higher average click rate than                      earned over 60 volunteer hours and raised $18,670 through ad sales and fundraising opportunities.
               industry average

                                                          5
                                                                      With the support of sponsors and community partners, were were able to make key program
            SOUVENIR BOOK                                             enhancements to our largest free public events, the Parade and Street Fair. Parade Balloons were
         7,500 copies distributed free                                introduced to the Parade in 2015 and have grown in quantity each year since. We added several
                                                                      new components to the Street Fair in 2017, such as the Wine & Design Community Art Project,
                                                                      the Geico Lounge with charging stations, and increased opportunities for local performers and
          MEDIA IMPRESSIONS                                           organizations to showcase their talent at the Street Fair.

       Outdoor Digital Boards: 319,665
                                                                                                              “
                                                      “
            Newspapers: 59,625                              The North Carolina Azalea Festival has been in my life for 26 years and within my family for 50 years.
        Cable & Network TV: 332,844                         I have been honored to see how the Festival has evolved into an economic driver for Wilmington
               Radio: 211,606                               and has prompted volunteerism in all ages...I find nothing more satisfying in investing my time and
              Digital: 349,210                              support into helping mold them into leaders.
       Total Impressions: 1,272,950                                                                                              - Morgan Carson, AFYC Volunteer

                                                           With your help as a sponsor of the North Carolina Azalea Festival, we’d like to continue to be an economic
                                                           stimulus for Wilmington. As we are successful, the community benefits and local business see the profit. Partner
                                                           with us today to support OUR river-to-sea home and YOUR community festival.

                                                         NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651        7
C E 2018 SPONSORSHIP KIT - North Carolina Azalea Festival
PATRON             DONOR                GABLE EVENT        BENEFACTOR         GLEN DALE EVENT                     MAJOR                  ENCORE EVENT
                                                           $1,250              $5,500                  $7,500         $10,000                   $15,000                      $25,000                    $35,000

         Patrons’ Party Gala Tickets                         •                  •                        •              •                         •                            •                           •
         Concert Tickets with Hospitality Suite & VIP
         Preferred Parking
                                                             •                  •                        •              •                         •                            •                           •
         Concert Soundbooth VIP Suite                                                                                                                                          •                           •
         Celebrity Reception Tickets                         •                  •                        •              •                         •                            •                           •
         Parade Bleacher Tickets                             •                  •                        •              •                         •                            •                           •
         Airlie Luncheon Garden Party Tickets                •                  •                        •              •                         •                            •                           •
         Pre-Festival Party Tickets                                             •                        •              •                         •                            •                           •
         Framed Print of Official Artwork                                       •                        •              •                         •                            •                           •
         Parade Float or Parade Balloon
         *Balloon is additional charge
                                                                                •                        •              •                         •                            •                           •
         Newspaper Advertising                                                  •                        •              •                         •                            •                           •
         Listing on Website                                                     •                        •              •                         •                            •                           •
         Corporate Banner & Sponsor Recognition                                 •                        •              •                         •                            •                           •
         Souvenir Book Ad                                                       •                        •              •                         •                            •                           •
         Souvenir Books                                                         •                        •              •                         •                            •                           •
         Listing on Press Releases                                              •                        •              •                         •                            •                           •
         Speaking Opportunity at Sponsored
         Event
                                                                                                         •                                        •                                                        •
         Social Media Promotion for Targeted
         Event
                                                                                                         •                                        •                                                        •
         Parade Reviewing Stand Tickets with VIP
         Preferred Parking
                                                                                                                        •                         •                            •                           •
         Social Media Promotion                                                                          •                                        •                            •                           •
         Integrated Marketing Campaigns                                                                  •                                        •                            •                           •
         Festival T-Shirts                                                                                                                                                     •                           •
         Name/Logo on Print Materials                                                                                                                                          •                           •
         (2) 10x10 Booth Spaces at Street Fair                                                                                                                                 •                           •
         Radio & Television Advertising
         Announcements
                                                                                                                                                                               •                           •
         Recognition at Public Presentations &
         Events
                                                                                                         •                                        •                            •                           •
         Customization Available                                                                         •                                        •                            •                           •
8   NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651      NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651   9
ENCORE AZALEA EVENT SPONSOR BENEFITS

                                                                                                                                      BUSINESS NAME AND/OR LOGO                         RADIO ADVERTISING AND                           RECOGNITION AT FESTIVAL EVENTS
                                                                                                                                      ON FESTIVAL MATERIALS                             ANNOUNCEMENTS
                                                                                                                                      Your logo used in all Festival public             Both commercials and Public Service             SOCIAL MEDIA TARGETED FOR EVENT
                                                                                                                                      communication materials. (Letterhead,             Announcement airtime reaching a total
                                                                                                                                      faxes, select tickets, etc.) Includes             market of more than 300,000 households          SPEAKING OPPORTUNITY AT EVENT
                                                                                                                                      permission to use Festival logo (as it            in the Wilmington DMA.
                                                                                                                                      applies to our brand standard policy) in                                                          FESTIVAL PRESS RELEASES
                                                                                                                                      your company’s advertising materials.             CORPORATE BANNER AND SPONSOR                    Distributed to print and broadcast outlets
                                                                                                                                                                                        RECOGNITION                                     in 100+ regional media markets in the
                                                                                                                                      LOGO ON DIGITAL AND PRINT                         (With Logo) At major venues and events,         Southeast.
                                                                                                                                      ADVERTISEMENTS                                    attended by over 300,000 people during
                                                                                                                                      Your logo on various regional digital             the five-day Festival.                          LOGO WITH LINK ON FESTIVAL
                                                                                                                                      and print ads promoting Azalea Festival                                                           WEBSITE
                                                                                                                                      events.                                           FESTIVAL PARADE FLOAT OR PARADE                 Link provided to your company’s website,
                                                                                                                                                                                        BALLOON                                         email, or contact information through your
                                                                                                                                      TELEVISION/CABLE NEWS, PARADE                     Annual parade attendance estimated at           logo. The Festival website exceeds 350,000
                                                                                                                                      COVERAGE, AND ADVERTISING AND                     more than 100,000 with extensive live and       page views annually.
                                                                                                                                      ANNOUNCEMENTS                                     follow-up television coverage.
                                                                                                                                      Sponsor recognition, live and follow-up                                                           FESTIVAL SPONSOR RECOGNITION IN
 ENCORE AZALEA EVENT SPONSOR | $35,000 LEVEL                                                                                          news coverage, and commercials and                ONE FULL-PAGE, FULL COLOR AD IN                 FOLLOW-UP NEWSPAPER AD
                                                                                                                                      public service announcements reaching             FESTIVAL SOUVENIR BOOK
The Encore Azalea Event Sponsorship Package is designed for a large company looking to make an impact at the                          more than 1,500,000 viewing households            7,500 Festival Souvenir Books, circulated
regional level. Marketing benefits and an inclusive ticket package provide a unique and organic way to reach target                   around the state.                                 free
markets in Wilmington and southeastern North Carolina. The following opportunities are available at the Encore Azalea
Event Sponsorship Level. Premier marketing opportunities will be tailored to accomplish your organization’s needs.                    LOGO ON PRINTED PUBLIC                            TWO 10 FT. X 10 FT. BOOTH SPACES AT
Sponsorship includes an Encore Azalea Event Sponsor Ticket Package.                                                                   SCHEDULE                                          STREET FAIR
                                                                   MAIN STAGE CONCERT SERIES SPONSOR
                                                                   The North Carolina Azalea Festival has been hosting
   CUSTOM | $50,000+                                               rockin’ concerts for decades. Past performers include Carrie
                                                                   Underwood, Snoop Dogg, The Avett Brothers, Lynyrd Skynyrd,         TICKET PACKAGE
                                                                   and Nelly.
  PRESENTING SPONSOR
                                                                                                                                      Thursday, April 12th
  Enjoy the highest level of visibility throughout the Festival,   PARADE SPONSOR
                                                                                                                                       10 Tickets    Celebrity Reception
  and be prominently recognized for supporting North               The Azalea Festival Parade continues to be one of Southeastern
                                                                                                                                       10 Tickets    Headliner Concert A with Hospitality Suite, Soundbooth VIP Suite, & VIP Preferred Parking
  Carolina’s premiere event. The Presenting Sponsor will           North Carolina’s largest annual event, with over 100,000
  be offered the highest level of exposure to hundreds of          viewers each year. Our traditional parade route flows right        Friday, April 13th
  thousands of patrons who attend the North Carolina Azalea        through the heart of Historic downtown Wilmington.                  20 Tickets    Airlie Luncheon Garden Party - Option to purchase 40 additional Airlie Luncheon Garden Party tickets while supplies last
  Festival.                                                                                                                            10 Tickets    Headliner Concert B with Hospitality Suite, Soundbooth VIP Suite, & VIP Preferred Parking
                                                                   PATRONS’ GALA SPONSOR		                                            Saturday, April 14th
                                                                   The Patrons’ Party Gala is the grand finale for sponsors of the      4 Tickets    Parade Reviewing Stand with VIP Preferred Parking
  THE ULTIMATE CONCERT EXPERIENCE
                                                                   Azalea Festival...a black-tie event filled with wonderful food
  Treat your colleagues to an exclusive VIP experience in the                                                                          12 Tickets    Patrons’ Party Gala
                                                                   displays and dancing to the sounds of the hottest national party
  Sound Booth during the Main Stage artist sound check. This                                                                          Other
                                                                   bands.
  partnership opportunity includes dinner, beverages, parking,                                                                        Framed Limited Edition Print
  and tickets to that night’s concert (General Admission) for      STREET FAIR SPONSOR				                                            8 Official Festival T-shirts
  50 people. This sponsorship availability is subject to artist    It is estimated that 200,000 people attend the three-day Street    1 Case of Festival Souvenir Books
  approval.                                                        Fair in Historic Downtown Wilmington. The Festival draws           10 Tickets to the Pre-Festival Party (Date TBA)
                                                                   vendors, artisans, and performers from all over, and the crowds
                                                                   enjoy a show rich with history, culture, and entertainment.

 10    NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651                          NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651 11
MAJOR SPONSOR | $25,000 LEVEL

The Major Sponsor Package is designed for a large company looking to make an impact at the regional level. The
Major Sponsorship is identical to the Encore Sponsorship with the exception of specific event marketing benefits.
Premier marketing opportunities will be tailored to accomplish your organization’s needs. Sponsorship includes a
Major Sponsor Ticket Package.

BUSINESS NAME AND/OR LOGO                         RADIO ADVERTISING AND                       RECOGNITION AT FESTIVAL EVENTS
ON FESTIVAL MATERIALS                             ANNOUNCEMENTS
Your logo used in all Festival public             Both commercials and Public Service         FESTIVAL PRESS RELEASES
communication materials. (Letterhead,             Announcement airtime reaching a total       Distributed to print and broadcast outlets
faxes, select tickets, etc.) Includes             market of more than 300,000 households      in 100+ regional media markets in the
permission to use Festival logo (as it            in the Wilmington DMA.                      Southeast.
applies to our brand standard policy) in
your company’s advertising materials.             CORPORATE BANNER AND SPONSOR                LOGO WITH LINK ON FESTIVAL
                                                  RECOGNITION                                 WEBSITE
LOGO ON DIGITAL AND PRINT                         (With Logo) At major venues and events,     Link provided to your company’s website,
ADVERTISEMENTS                                    attended by over 300,000 people during      email, or contact information through your
Your logo on various regional digital             the five-day Festival.                      logo. The Festival website exceeds 350,000
and print ads promoting Azalea Festival                                                       page views annually.
events.                                           FESTIVAL PARADE FLOAT OR PARADE
                                                  BALLOON (BALLOON EXTRA COST)                FESTIVAL SPONSOR RECOGNITION IN
TELEVISION/CABLE NEWS, PARADE                     Annual parade attendance estimated at       FOLLOW-UP NEWSPAPER AD
COVERAGE, AND ADVERTISING AND                     more than 100,000 with extensive live and
ANNOUNCEMENTS                                     follow-up television coverage.
Sponsor recognition, live and follow-up
news coverage, and commercials and                ONE FULL-PAGE, FULL COLOR AD IN
public service announcements reaching             FESTIVAL SOUVENIR BOOK
more than 1,500,000 viewing households            7,500 Festival Souvenir Books, circulated
around the state.                                 free

LOGO ON PRINTED PUBLIC                            TWO 10 FT. X 10 FT. BOOTH SPACES AT
SCHEDULE                                          STREET FAIR

TICKET PACKAGE
Thursday, April 12th
 10 Tickets    Celebrity Reception
 10 Tickets    Headliner Concert A with Hospitality Suite, Soundbooth VIP Suite, & VIP Preferred Parking
Friday, April 13th
 20 Tickets    Airlie Luncheon Garden Party - Option to purchase 40 additional Airlie Luncheon Garden Party tickets while supplies last
 10 Tickets    Headliner Concert B with Hospitality Suite, Soundbooth VIP Suite, & VIP Preferred Parking
Saturday, April 14th
  4 Tickets    Parade Reviewing Stand with VIP Preferred Parking
 12 Tickets    Patrons’ Party Gala
Other
Framed Limited Edition Print
8 Official Festival T-shirts
1 Case of Festival Souvenir Books
10 Tickets to the Pre-Festival Party (Date TBA)

        NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651 13
GLEN DALE AZALEA EVENT SPONSOR | $15,000 LEVEL                                                                              GLEN DALE AZALEA EVENT SPONSOR BENEFITS
The Glen Dale Azalea Event Sponsorship Package is designed for a medium or large company interested in                        LISTING ON PRINTED PUBLIC                         SOCIAL MEDIA TARGETED FOR EVENT               CORPORATE BANNER AND SPONSOR
sponsoring an event with a specific tarket market.The following opportunities are available at the Glen Dale Azalea           SCHEDULE                                                                                        RECOGNITION
Event Sponsorship Level. Premier marketing opportunities will be tailored to accomplish your organization’s needs.                                                              SPEAKING OPPORTUNITY AT EVENT                 At major venues and events, attended by
Sponsorship includes a Glen Dale Azalea Event Sponsor Ticket Package.                                                         FESTIVAL PARADE FLOAT                                                                           over 300,000 people during the five-day
                                                                                                                              Float shared with one other Sponsor.              FESTIVAL SPONSOR RECOGNITION IN               Festival.
                                                                                                                              Annual parade attendanc estimated at              FOLLOW-UP NEWSPAPER AD
                                                                                                                              more than 100,000 with extensive live                                                           FESTIVAL PRESS RELEASES
SYMPHONY CONCERT SPONSOR
                                                                                                                              and follow-up television coverage.                ONE HALF-PAGE, FULL COLOR AD IN               Distributed to print and broadcast outlets
Sponsorship includes one booth inside the venue, one booth outside the venue, video spot prior to the concert,
                                                                                                                                                                                FESTIVAL SOUVENIR BOOK                        in 100+ regional media markets in the
banners inside and outside the venue, company listing on Festival website, Official Festival t-shirts, and Festival
                                                                                                                              LISTING ON FESTIVAL WEBSITE                       7,500 Festival Souvenir Books, circulated     Southeast.
Freakers. Also included are 12 concert tickets with access to the Hospitality Suite. Concert of your choice, while supplies
                                                                                                                              Link provided to your company’s website,          free
last. All tickets must be to the same show.
                                                                                                                              email, or contact information.

QUEEN’S CORONATION SPONSOR
The Queen’s Coronation is an annual event where the Queen is officially crowned the North Carolina Azalea Festival
Queen Azalea. In attendance are the Festival Celebrity Guests as well as City Officials, Board Members, and Cape Fear         TICKET PACKAGE
Garden Club Azalea Belles. After the Coronation we have an exclusive free Meet and Greet with all of our celebrities
and the Queen.                                                                                                                 Thursday, April 12th
                                                                                                                                6 Tickets    Celebrity Reception
CHILDREN’S AREA SPONSOR							                                                                                                  6 Tickets    Headliner Concert A with Hospitality Suite & VIP Preferred Parking
The Children’s Area is part of the three-day Street Fair in Historic Downtown Wilmington. Children enjoy activities,           Friday, April 13th
children’s craft projects, and entertainment.                                                                                  10 Tickets    Airlie Luncheon Garden Party - Option to purchase 30 additional Airlie Luncheon Garden Party tickets while supplies last
                                                                                                                                6 Tickets    Headliner Concert B with Hospitality Suite & VIP Preferred Parking
                                                                                                                               Saturday, April 14th
CELEBRITY RECEPTION SPONSOR
                                                                                                                                2 Tickets    Parade Reviewing Stand with VIP Preferred Parking
The Celebrity Reception provides sponsors of the Festival a close and personal opportunity to see and meet Queen
Azalea, Celebrity Guests, and other Festival Dignitaries. A relaxing luncheon on sprawling country club grounds, this           6 Tickets    Patrons’ Party Gala
event is the first VIP event of Azalea Festival weekend.                                                                       Other
                                                                                                                               Framed Limited Edition Print
PRE-FESTIVAL PARTY SPONSOR										                                                                                           1 Case of Festival Souvenir Books
The Pre-Festival Party is an annual event to kick-off the North Carolina Azalea Festival. With around 600 in                   6 Tickets to the Pre-Festival Party (Date TBA)
attendance, it is an excellent opportunity to mingle with friends as we prepare for the good times Spring will bring.

14    NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651                    NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651 15
BENEFACTOR SPONSOR | $10,000 LEVEL
The Benefactor Sponsor Package is designed for a medium or large company interested primarily in networking
opportunities and some marketing benefits as well.The Benefactor Sponsorship is identical to the Glen Dale Sponsorship
with the exception of specific event marketing benefits. Sponsorship includes a Benefactor Sponsor Ticket Package.

BENEFACTOR SPONSOR BENEFITS

LISTING ON PRINTED PUBLIC                         FESTIVAL SPONSOR RECOGNITION IN               CORPORATE BANNER AND SPONSOR
SCHEDULE                                          FOLLOW-UP NEWSPAPER AD                        RECOGNITION
                                                                                                At major venues and events, attended by
FESTIVAL PARADE FLOAT                             ONE HALF-PAGE, FULL COLOR AD IN               over 300,000 people during the five-day
Float shared with one other Sponsor.              FESTIVAL SOUVENIR BOOK                        Festival.
Annual parade attendance estimated at             7,500 Festival Souvenir Books, circulated
more than 100,000 with extensive live             free
and follow-up television coverage.
                                                  FESTIVAL PRESS RELEASES
LISTING ON FESTIVAL WEBSITE                       Distributed to print and broadcast outlets
Link provided to your company’s website,          in 100+ regional media markets in the
email, or contact information.                    Southeast.

TICKET PACKAGE
 Thursday, April 12th
  6 Tickets    Celebrity Reception
  6 Tickets    Headliner Concert A with Hospitality Suite & VIP Preferred Parking
 Friday, April 13th
 10 Tickets    Airlie Luncheon Garden Party - Option to purchase 30 additional Airlie Luncheon Garden Party tickets while supplies last
  6 Tickets    Headliner Concert B with Hospitality Suite & VIP Preferred Parking
 Saturday, April 14th
  2 Tickets    Parade Reviewing Stand with VIP Preferred Parking
  6 Tickets    Patrons’ Party Gala
 Other
 Framed Limited Edition Print
 1 Case of Festival Souvenir Books
 6 Tickets to the Pre-Festival Party (Date TBA)

         NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651 17
GABLE AZALEA EVENT SPONSOR | $7,500 LEVEL                                                                                CHILDREN’S ART CONTEST SPONSOR
                                                                                                                          The Children’s Art Contest is an annual contest showcasing the amazing artistic talents of the youth in our
The Gable Azalea Event Sponsorship Package is designed for a medium or large company interested in sponsoring             community. Over 300 students register their artwork in the contest. Winners receive tickets to Festival events as well
an event with a specific tarket market. The following opportunities are available at the Gable Azalea Event               as other notable prizes.
Sponsorship Level. Sponsorship includes a Gable Azalea Event Sponsor Ticket Package.
                                                                                                                          HIGH SCHOOL WRITING CONTEST SPONSOR
VOLUNTEER APPRECIATION EVENT SPONSOR                                                                                      The North Carolina Azalea Festival introduced a new contest in 2017, the High School Writing Contest, in an effort
The success of the North Carolina Azalea Festival is made possible through the hard work and dedication of                to reach out to more youth in the greater Wilmington area. High School students from New Hanover, Pender, and
community volunteers. Over 1,000 volunteers plan and put on Festival events, and the Volunteer Appreciation Event         Brunswick counties are invited to submit either a descriptive essay or poem using a prompt.
- catered with food, drinks, and entertainment - is one way that we can say “thank you”.
                                                                                                                          MULTICULTURAL STAGE SPONSOR
MARCHING BAND TRAVEL SPONSOR                                                                                              The Street Fair Multicultural Stage is a two-day family friendly celebration where you can experience the best in
Marching Bands need help to travel for Parades, even our local bands. Funds are donated or raised for the students to     contemporary and traditional music, dance, and ethnic pageantry from around the world! The Festival of Cultures
enjoy the opportunity of marching in Parades like the Azalea Festival. This package will give the sponsor customized      highlights the rich diversity of cultures that make the Greater Cape Fear Region a delightful place to live.
sponsor banners in the Parade in front of marching bands, recognition on the Parade page on the Festival website as
well as on the Parade page in the Souvenir Book, and 4 Reviewing Stand Tickets at the Parade. Not ready to sponsor all
Marching Bands? Support one band for $500!

PARADE REVIEWING STAND SPONSOR
With over 100,000 viewers each year, the North Carolina Azalea Festival Parade is a community tradition. Celebrity        GABLE AZALEA EVENT SPONSOR BENEFITS
guests and dignitaries of the Festival receive the honor of viewing the Parade from the Reviewing Stand. Partnership      LISTING ON PRINTED PUBLIC                         FESTIVAL SPONSOR RECOGNITION IN               CORPORATE BANNER AND SPONSOR
opportunities include naming rights, (2) 3x10 banners and table in the area, as well as 6 Reviewing Stand credentials.    SCHEDULE                                          FOLLOW-UP NEWSPAPER AD                        RECOGNITION
                                                                                                                                                                                                                          At major venues and events, attended by
FIREWORKS SPONSOR                                                                                                         FESTIVAL PARADE FLOAT                             ONE HALF-PAGE, FULL COLOR AD IN               over 300,000 people during the five-day
The Festival Fireworks are presented over the majestic Cape Fear River on Saturday night of the Festival. A Fireworks     Float shared with other Sponsors.                 FESTIVAL SOUVENIR BOOK                        Festival.
partnership would include naming rights and company logo on marketing pieces mentioning the fireworks.                    Annual parade attendance estimated at             7,500 Festival Souvenir Books, circulated
                                                                                                                          more than 100,000 with extensive live             free                                          SOCIAL MEDIA TARGETED FOR EVENT
ART UNVEILING SPONSOR                                                                                                     and follow-up television coverage.
The annual Art Unveiling is held in the Fall before the Festival and serves as showcase for the Official North Carolina                                                     FESTIVAL PRESS RELEASES                       SPEAKING OPPORTUNITY AT EVENT
Azalea Festival artwork. The Art Unveiling is a private function for sponsors and dignitaries of the Festival.            LISTING ON FESTIVAL WEBSITE                       Distributed to print and broadcast outlets
                                                                                                                          Link provided to your company’s website,          in 100+ regional media markets in the
AZALEA SWEEP SPONSOR                                                                                                      email, or contact information.                    Southeast.
The Azalea Sweep is one of our largest volunteer-driven events that takes place a week or two before the Festival.
Community volunteers join together to clean at various locations where the Azalea Queen will be visiting during her
reign. After the Azalea Sweep, all of the volunteers enjoy a party with refreshments.
                                                                                                                          TICKET PACKAGE
PARADE GOLF CART SPONSOR                                                                                                   Thursday, April 12th
The North Carolina Azalea Festival Parade is attended by over 100,000 people. Volunteers and staff work hard to             4 Tickets    Celebrity Reception
ensure the day is a success and can almost always be found utilizing golf carts for transportation. Be a part of the        4 Tickets    Headliner Concert A with Hospitality Suite & VIP Preferred Parking
Parade - partnership includes cart signage on all staff golf carts at the Parade and four Parade Reviewing Stand
                                                                                                                           Friday, April 13th
Credentials.
                                                                                                                            6 Tickets    Airlie Luncheon Garden Party - Option to purchase 30 additional Airlie Luncheon Garden Party tickets while supplies last
BOXING COMPETITION SPONSOR                                                                                                  4 Tickets    Headliner Concert B with Hospitality Suite & VIP Preferred Parking
The Boxing Tournament is a free, two-day event held in Historic Downtown Wilmington. This event showcases some             Saturday, April 14th
of the finest boxers from high-level competition and the military.                                                          4 Tickets    Parade Bleachers
                                                                                                                            4 Tickets    Patrons’ Party Gala
SCHOLARSHIP PAGEANT SPONSOR                                                                                                Other
Junior high school students from area high schools compete in this annual Scholarship Pageant based on a private           Framed Limited Edition Print
interview with judges, evening gown competition and on-stage presentation. The winner is the recipient of the              1 Case of Festival Souvenir Books
Beverly Anne Jurgensen scholarship award.                                                                                  4 Tickets to the Pre-Festival Party (Date TBA)

 18   NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651                NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651 19
PATRON SPONSOR | $1,250 LEVEL
                                                                                                                                         As the ideal introduction to the best of the North Carolina Azalea Festival, the Patron Package includes two tickets to
                                                                                                                                         exclusive VIP events such as the Celebrity Reception and Airlie Luncheon Garden Party. Patrons also receive a listing in
                                                                                                                                         the Azalea Festival Souvenir Book.

                                                                                                                                         TICKET PACKAGE
                                                                                                                                         Thursday, April 12th
                                                                                                                                          2 Tickets Celebrity Reception
                                                                                                                                          2 Tickets Headliner Concert A with Hospitality Suite & VIP Preferred Parking
      DONOR SPONSOR | $5,500 LEVEL                                                                                                       Friday, April 13th
                                                                                                                                          2 Tickets Airlie Luncheon Garden Party - Option to purchase 8 additional Airlie Luncheon Garden Party tickets while supplies last
The Donor Sponsor Package is designed for a small business or individual looking to support a community non-profit,
                                                                                                                                          2 Tickets Headliner Concert B with Hospitality Suite & VIP Preferred Parking
get access to marketing and networking opportunities, and an inclusive ticket package. The Donor Sponsorship is an
                                                                                                                                         Saturday, April 14th
ideal next step for Patron Sponsors looking for more benefits from their package. Sponsorship includes a Donor Sponsor
                                                                                                                                          2 Tickets Parade Bleachers OR 1 Azalea Festival Decal
Ticket Package.
                                                                                                                                          2 Tickets Patrons’ Party Gala
BENEFITS                                                                                                                                 1 Unframed Limited Edition Commemorative Print

LISTING ON PRINTED PUBLIC                        FESTIVAL SPONSOR RECOGNITION IN              CORPORATE BANNER AND SPONSOR
SCHEDULE                                         FOLLOW-UP NEWSPAPER AD                       RECOGNITION
                                                                                              At major venues and events, attended by
FESTIVAL PARADE FLOAT                            ONE HALF-PAGE, FULL COLOR AD IN              over 300,000 people during the five-day      CONCERT PATRON SPONSOR | $2,100 LEVEL
Float shared with other sponsors.                FESTIVAL SOUVENIR BOOK                       Festival.
Annual parade attendance estimated at            7,500 Festival Souvenir Books, circulated                                               The Concert Patron Sponsor includes the benefits of a Patron Sponsor along with additional advertising for your business.
more than 100,000 with extensive live            free
and follow-up television coverage.                                                                                                       TICKET PACKAGE & BENEFITS
                                                 FESTIVAL PRESS RELEASES
                                                                                                                                         Thursday, April 12th
LISTING ON FESTIVAL WEBSITE                      Distributed to print and broadcast outlets
                                                                                                                                          2 Tickets Celebrity Reception
Link provided to your company’s website,         in 100+ regional media markets in the
                                                                                                                                          2 Tickets Headliner Concert A with Hospitality Suite & VIP Preferred Parking
email, or contact information.                   Southeast.
                                                                                                                                         Friday, April 13th
                                                                                                                                          2 Tickets Airlie Luncheon Garden Party - Option to purchase 8 additional Airlie Luncheon Garden Party tickets while supplies last
TICKET PACKAGE                                                                                                                            2 Tickets Headliner Concert B with Hospitality Suite & VIP Preferred Parking
                                                                                                                                         Saturday, April 14th
Thursday, April 12th                                                                                                                      2 Tickets Parade Bleachers OR 1 Azalea Festival Decal
  4 Tickets   Celebrity Reception                                                                                                         2 Tickets Patrons’ Party Gala
  4 Tickets   Headliner Concert A with Hospitality Suite & VIP Preferred Parking                                                         1 Unframed Limited Edition Commemorative Print
Friday, April 13th                                                                                                                       Concert Advertising Benefits
  6 Tickets   Airlie Luncheon Garden Party - Option to purchase 30 additional Airlie Luncheon Garden Party tickets while supplies last    4 Tickets Concert of your choice, while supplies last. All tickets must be to the same show.
  4 Tickets   Headliner Concert B with Hospitality Suite & VIP Preferred Parking                                                             4       3’x10’ banners inside venue
Saturday, April 14   th                                                                                                                      1       3’x10’ banner at entrance to venue
  4 Tickets   Parade Bleachers                                                                                                               2       3’x10’ banners outside venue
  4 Tickets   Patrons’ Party Gala                                                                                                            6       Festival Freakers
Other
Framed Limited Edition Print
1 Case of Festival Souvenir Books
4 Tickets to the Pre-Festival Party (Date TBA)

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MARKETING OPPORTUNITIES                                                                                                  VIP EVENTS
                                                                                                                          AIRLIE LUNCHEON TROLLEY SPONSOR | $7,500
The following Sponsorship opportunities are for businesses that are not interested in ticket packages, but more
                                                                                                                          The Airlie Luncheon Garden Party hosts 3,000 big hats, bow ties, and seersucker suits annually - and all need a ride to
interested in marketing their company by supporting a community event.
                                                                                                                          the largest networking event of the year! Guests can park at one of four locations and take a complimentary trolley
                                                                                                                          over to the Garden Party. Partnership opportunity includes 4 trolleys with a 3x10 banner on each side (total of 8
                                                                                                                          branded banners).

                                                                                                                          AIRLIE SHUTTLE RELIEF STATIONS SPONSOR | $7,500
                                                                                                                          Guests attending the Airlie Luncheon Garden Party can park at one of four shuttle locations, and this partnership
                                                                                                                          opportunity would include a 10x10 tent, table, chairs, 3x10 banner, and sampling ability at all locations.

                                                                                                                          VIP CELEBRITY EXPERIENCE | $7,500
                                                                                                                          For a more personal experience with our Celebrity Guests, partner with us to receive an exclusive VIP Celebrity
                                                                                                                          Experience. This includes 6 tickets to the Celebrity Reception and a reserved table with the celebrity of your choice.

                                                                                                                          STREET FAIR
                                                                                                                          STREET FAIR STAGE SPONSOR (2 NIGHTS) | $10,000
                                                                                                                          The Street Fair Stage is located in Historic Downtown Wilmington and is a popular Street Fair attraction. Partnership
                                                                                                                          includes naming rights, (1) 3x10 banner on the stage, your company logo on marketing materials, a speaking
                                                                                                                          opportunity between acts, and a 10x10 tent for sampling. Sponsorship at this level includes two nights.
MAIN STAGE CONCERT SERIES
MAIN STAGE HOSPITALITY AREA SPONSOR | $15,000                                                                             STREET FAIR STAGE SPONSOR (1 NIGHT) | $7,500
Ideal for marketing, this partnership includes (2) 3x10 banners outside the Main Stage Hospitality tent and (2)           The Street Fair Stage is located in Historic Downtown Wilmington and is a popular Street Fair attraction. Partnership
banners inside of the tent. In addition, the sponsor will receive 6 tickets to each show, a reserved table in the         includes banner on the stage, company logo on marketing materials, speaking opportunity between acts, and a 10x10
Hospitality tent, and product sampling ability within the concert grounds.                                                tent for sampling. Sponsorship at this level includes one night.

STAGE PRODUCTION SPONSOR | $15,000                                                                                        CHILDREN’S STAGE SPONSOR | $7,500
This marketing opportunity includes (2) 3x10 banners at the Main Stage, (2) 3x10 banners at the Street Fair Stage,        The Children’s Stage is part of the three-day Street Fair in Historic Downtown Wilmington. Children enjoy
(2) 3x10 banners at the Queen’s Coronation, (2) 3x10 banners at the Children’s Area Stage, 4 tickets to our Main          entertainment composed of local performers. This partnership includes naming rights, a 3x10 banner on the stage,
Stage Concert Series with Hospitality and Parking passes. In addition, there is an option for product sampling ability    company logo on marketing materials, speaking opportunity between acts, and a 10x10 tent for sampling.
at one of the above mentioned events.
                                                                                                                          CELEBRITY MEET AND GREET SPONSOR | $5,000
                                                                                                                          The Celebrity Meet and Greet takes place at the Street Fair where attendees have the opportunity to meet a well-
                                                                                                                          known child star. Partnership includes your company logo on celebrity headshots, exclusive access to private Meet
MAIN STAGE RESTROOM AREA SPONSOR | $10,000                                                                                and Greet, branding and sampling opportunities at event, and premiere logo placement on our website as well as
The Main Stage Concert Series attracts thousands of people for nationally headlining performers. Be a part of this        marketing materials announcing the event.
experience by sponsoring the Restroom Area: partnership includes (2) 3x10 banners outside the Restroom Area
and 2 banners in the Restroom Area with product sampling ability within the concert grounds. Additionally, this
partnership includes 4 tickets to each Main Stage Concert Series show with Hospitality tickets and VIP Parking.           CHILDREN’S AREA ACTIVITY SPONSOR | $3,500
                                                                                                                          The Children’s Area is part of the three-day Street Fair in Historic Downtown Wilmington, and it’s all FREE for
                                                                                                                          children and their families. At our largest public event, children enjoy activities, craft projects, and entertainment.
HARMONY CONCERT SPONSOR | $7,500                                                                                          We’d love to partner with local businesses and organizations to provide a family-friendly environment with bounce-
Sponsorship includes (1) 15’x15’ company booth outside the venue (to be run by your staff); (1) 4’x10’ banner on          houses, slides, the Choo-Choo train, the aerial acrobatics gym, a licensed character, or any of the other great activities
stage front, (4) 3’x10’ banners inside venue, (1) 3’x10’ banner at entrance to venue, (2) 3’x10’ banners outside venue,   we will be bringing in 2018! Sponsorship includes marketing benefits and either 6 tickets to the Main Stage OR 4
6 concert tickets with hospitality passes, 6 Festival t-shirts, and 6 Festival Freakers.                                  tickets to the Airlie Luncheon Garden Party. Be part of the fun and promote your business here!

CONCERT BANNER PACKAGE | $500                                                                                             SPONSOR A CHARACTER | $1,000
Sponsorship includes (1) 3’x10’ banner outside the venue and (2) concert tickets with hospitality tent passes. Concert    This partnership involves a unique opportunity to walk with a Festival character of your choice through the Street
of your choice, while supplies last. All tickets must be to the same show.                                                Fair handing out company materials for a total of 4 hours - broken down into 30 minute increments, several times a
                                                                                                                          day.
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MARKETING OPPORTUNITIES CONTINUED                                                                                    LOGO PLACEMENT & ADVERTISING
                                                                                                                      WEBSITE VISITOR’S PAGE | $500
                                                                                                                      This partnership includes your company listing and link on our website’s Visitor Page.

                                                                                                                      SOCIAL MEDIA MENTIONS | $500
                                                                                                                      This partnership includes 3 social media mentions to over 40,000 followers on our social media.

                                                                                                                      E-NEWSLETTER MENTION | $250
                                                                                                                      Receive a mention in our monthly e-newsletter with a link and/or image of your choice.

                                                                                                                      DIGITAL BILLBOARD AD | $100-$2,500
                                                                                                                      Advertise your business or service on High Definition LED screens in prime locations throughout the North Carolina
                                                                                                                      Azalea Festival. This opportunity is ideal for branding campaigns, special events, and limited time offers.

                                                                                                                      SOUVENIR BOOK AD | $250-$2,000
                                                                                                                      Advertise your business or service in the North Carolina Azalea Festival Souvenir Book! This quality program is
                                                                                                                      delivered free to all sponsors and at numerous Festival events. As a wonderful keepsake, take advantage of this to
                                                                                                                      promote your company to Wilmington and the surrounding areas to over 7,500 guests.

                                                                                                                      VOLUNTEERS & HOSPITALITY
                                                                                                                      VOLUNTEER PROGRAM SPONSOR | $10,000
                                                                                                                      Over 15,000 volunteer hours are logged by community members supporting the Azalea Festival. As a Volunteer
                                                                                                                      Program Sponsor, your logo will be included on volunteer t-shirts and your ad or logo will be included in our monthly
                                                                                                                      newsletter. Additional benefits include: opportunity to speak at 2 Operational Committee Meetings, speaking
                                                                                                                      opportunity at our Volunteer Appreciation Event, a banner at Volunteer Appreciation Event, a table at event
                                                                                                                      check-in, product sampling at event, (1) 3x10 banner at the Street Fair Command Center, Parade Volunteer check-in,
                                                                                                                      and Azalea Sweep check-in.

PARADE                                                                                                                HOSPITALITY SUITE SPONSOR | $5,000
PARADE BALLOON SPONSOR | $3,500                                                                                       The Azalea Festival Celebrity Guests enjoy amenities and a place to relax at the Hospitality Suite. Sponsorship of this
Be a part of this exciting opportunity and sponsor what has become the biggest hit at the Parade! Partnership         suite include naming rights with exclusive brand loyalty (if applicable) and product sampling opportunities in the
includes (1) 3x10 banner with your company logo in front of the cold air balloon, as well as a product sampling       Celebrity Hospitality Suite.
opportunity along the Parade route. Four credentials to the Parade Reviewing Stand and two Airlie Luncheon Garden
Party tickets are included. For a Helium Parade Balloon (think “Macy’s Day Parade”) with more character options and
a larger impact, contact parade@ncazaleafestival.org for more details.                                                AZALEA FESTIVAL YOUTH COMMITTEE (AFYC) SPONSOR | $4,500
                                                                                                                      The Azalea Festival Youth Committee (AFYC) mission is to develop future leaders of the community by supporting
PARADE COFFEE BAR SPONSOR | $3,000                                                                                    the mission of the North Carolina Azalea Festival. AFYC members are local high school students who fundraise and
Sponsors have exclusive access to a Coffee Bar during the Parade with complimentary coffee provided. Sponsorship      volunteer for the Festival - As their sponsor, you will receive a Patron Package, your logo on AFYC T-shirts, one half-
includes a 10x10 tent, (2) banners with your business name/logo, and an opportunity to distribute information and     page ad in the Souvenir Book, and your logo in the Scholarship Pageant Program. Additionally, you will receive social
promotional items. This partnership also includes 8 Parade Bleacher tickets and a Patron Package.                     media mentions relating to AFYC and a speaking opportunity at AFYC meetings.

 24   NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651         NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651 25
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