2021 Impact Report - worldcancerday.org - UICC

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2021 Impact Report - worldcancerday.org - UICC
2021
Impact
Report

         worldcancerday.org
2021 Impact Report - worldcancerday.org - UICC
World Cancer Day                  2021 Impact Report   2

                   #IAmAndIWill
2021 Impact Report - worldcancerday.org - UICC
Together,
World Cancer Day   2021 Impact Report   3

all of our
actions matter.
2021 Impact Report - worldcancerday.org - UICC
World Cancer Day                            2021 Impact Report   4

A year to thank our heroes

2021 marked the final year of the three-
year 'I Am and I Will' campaign. It was a
year that gave voice and celebrated the
nurses, doctors, researchers, volunteers,
advocates and other caregivers in
oncology from around the world for
their heroic response to the COVID-19
pandemic.
2021 Impact Report - worldcancerday.org - UICC
World Cancer Day                                                                                          2021 Impact Report   5

A moment to come together

                                                                                Over 20,000 press articles in
What a year it was. The final year    The numbers reveal growing
                                      enthusiasm around World Cancer Day.       156 countries helped to generate
of the 'I Am and I Will' campaign     Over 840 activities and events in 116     discussions around refocusing efforts in
brought together the global           countries have been registered on the     cancer control.
                                      Map of Activities.
cancer community, inspired                                                      World Cancer Day shone brightly into
powerful conversations and saw        The hashtag World Cancer Day trended      the night with 166 iconic landmarks lit
                                      early and strongly on Twitter globally    up in orange and blue in 96 cities.
thousands of activities that helped
                                      throughout the day. Nearly 700,000
to raise awareness and connected      social media posts were shared,           It is the grassroots phenomenon
                                                                                contributing to World Cancer Day’s
communities.                          including at the highest levels from US
                                                                                success that makes this day so special.
                                      President Joe Biden, French President
                                      Emanuel Macron and British Prime
                                                                                The involvement of ten thousands
                                      Minister Boris Johnson.
                                                                                around the world making personal

                                      The campaign materials helped             commitments to help fight cancer

                                      empower and enable supporters with        will make a difference, showing that

                                      more than 50,000 custom posters           together, everyone’s actions matter.

                                      generated and 113,000+ campaign
                                      materials downloaded.
2021 Impact Report - worldcancerday.org - UICC
World Cancer Day                                 2021 Impact Report   6

Impact               160+ landmarks
                     illuminated in 95+ cities
in numbers
World Cancer Day's
                     800+ activities
                     in 116 countries
phenomenal impact

                     20,000+ press articles
                     in over 150 countries

                     699,000 social media
                     posts tagged with
                     #WorldCancerDay
2021 Impact Report - worldcancerday.org - UICC
World Cancer Day                                    2021 Impact Report   7

Impact             50,000+
                   custom posters generated
in numbers
                   60,000+ video views and
                   nearly 1,000 hours view time

                   1,700+ supporters
                   engaged with the chat function

                   113,000+
                   materials downloaded
2021 Impact Report - worldcancerday.org - UICC
World Cancer Day                                                       2020 Impact Report   8

                   “Let us all aim in 2021 to refocus our collective
                      efforts on the long-term challenges that
                     cancer poses to every country in the world.
                    We must prevent more, diagnose earlier and
                    ensure that all people living with cancer have
                     access to the quality treatment they need.”
                                       Dr Cary Adams, CEO
                              Union for International Cancer Control
2021 Impact Report - worldcancerday.org - UICC
World Cancer Day                                            2021 Impact Report   9

Cyclists in Capetown, South Africa, mark World Cancer Day
by riding 25km down Bottleray Road Kuilsriver

Organiser and credit: Charles Fuller
2021 Impact Report - worldcancerday.org - UICC
World Cancer Day                                         2021 Impact Report   10

Tanzania Environmental Health Students Association
supporting World Cancer Day in Dar Es Salaam, Tanzania

Credit: Ocean Road Cancer Institute
World Cancer Day                                                                                                             2021 Impact Report   11

 UICC members make an impact
Africa                               Medicaid Cancer                    Americas                            National Comprehensive
                                     Foundation, Nigeria                                                    Cancer Network, PA, USA
Fondation Akbaraly,                  World Cancer Day activities        Association pulmonaire              Employees of the NCCN took
Madagascar                           organised by the Medicaid          du Québec (Quebec Lung              part in an engaging 21-day
                                     Cancer Foundation in Abuja                                             challenge to get personal about
To raise awareness about                                                Association), Canada
                                     included a mass media                                                  cancer care. They shared how
women’s health issues and                                               Medical doctors shared
                                     campaign to improve cancer                                             different staff members’ lives
cancer, the Fondation Akbaraly                                          their knowledge of pleural
                                     awareness and early detection,                                         had been directly impacted by
organised a month-long women’s                                          mesothelioma management             cancer.
                                     a training course on cervical
football tournament, involving                                          and patient clinical trials with
                                     cancer prevention, free
the different fokontany or                                              respiratory health professionals
                                     screening, treatment support and
neighborhoods in the Mahajanga                                          during a virtual event organised
                                     patient navigation offers.                                             ABRALE Brazilian
area. The final game took place                                         by the Quebec Lung Association.
on 7th February, shortly after                                          The discussion was broadcast        Lymphoma and Leukaemia
World Cancer Day.                                                       live to respiratory therapists,     Association, Brazil
                                     KILELE Health Association,
                                                                        nurses and pharmacists.
African Palliative Care              Kenya                                                                  During the week of World Cancer
                                                                                                            Day and in partnership with
Association, Uganda                  As part of the World Cancer Day                                        the Instituto quimioterapia e
                                     commemorations, the KILELE         Cáncer Warriors de                  beleza, Abrale invited everyone
The African Palliative Care          Health Association held their
Association and United Nations                                          México, Mexico                      to publish a photo of themselves
                                     first KILELE Challenge Hike to                                         on social media wearing a
Office on Drugs and Crime            promote a healthy lifestyle.       The Cancer Warriors of              headscarf in support of patients
(UNODC) launched a new               Chasing waterfalls, the hike       Mexico organised a high-level       living with cancer.
partnership to pilot a capacity      followed a 10 km trail in the      digital seminar for civil society
building project for health          Kereita Forest at the southern-    organisations, cancer patients,
professionals. The project seeks     most end of the Aberdares range,   doctors, legislators and lawyers
to improve access to controlled      home to many plant and animal      on the use of law and legal
medicines for pain management        species. Hikers were able to       mechanisms in the fight against
among cancer patients and other      experience nature, enjoy each      cancer in Latin America.
patients with chronic illnesses      other's company and celebrate
in the Democratic Republic of        survivorship.
Congo. They intend to expand
the project to all French speaking
countries on the continent.
World Cancer Day                                             2021 Impact Report   12

FEMAMA's associated organisation, IMAMA, did a flash
mob in front of Porto Alegre's City Hall in Brazil to draw
attention to World Cancer Day.

Credit: Alex Rocha
World Cancer Day                                 2021 Impact Report   13

 Intending to generate a more significant
 impact in the region, 25 UICC member
 organisations focused on the fight against
 cancer in Latin America. As part of the
 #YoSoyYVoyA" campaign, they carried
 out a variety of actions in more than 10
 different countries including the production
 of a campaign video showcasing a unique
 regional t-shirt, a digital seminar about the
 "use of law and legal mechanisms against
 cancer in Latin America", the illumination of
 key landmarks and a summary newsletter.
 Kenji López Cuevas, President and Founder of
 Cancer Warriors of Mexico and UICC Board
 Member, spearheaded this regional initiative.
World Cancer Day                                                                                                            2021 Impact Report   14

UICC members make an impact
Europe                               Cancer Research UK,                Slovenian Coalition for          Turkish Association for
                                     United Kingdom of Great            Public Health, Environment       Cancer Research and
Institut National Du                 Britain                            and Tobacco Control,             Control, Turkey
Cancer, Paris, France                Cancer Research UK partnered       Slovenia                         The Turkish Association for
The French National Institute        with Macmillan, Pancreatic         The Slovenian Coalition for      Cancer Research and Control
of Cancer marked a major             Cancer UK and Action               Public Health, Environment and   (TACRC) kicked off their 2021
milestone with the official launch   Radiotherapy to organise a         Tobacco Control took a deep      World Cancer Day activities with
of their new 10-year strategy to     virtual networking and learning    dive into the topic of cancer    a live broadcast on Instagram
fight cancer. The event was held     event for World Cancer Day.        prevention and risk reduction    moderated by Sunay Akin, a
virtually and open to the public.                                       during an online conference.     well-known journalist and author
                                     Love Hope Strength hosted the                                       in Turkey. TACRC teamed up
                                     Big Night In, an hour-long live                                     with the Turkish pharmaceutical
Asociación Española                                                                                      company Abdi İbrahim İlaç
                                     show held virtually with special
Contra el Cáncer, Spain              performances by Mike Peters,                                        Sanayi ve Tic A.Ş. to raise
Spain’s AECC hosted a webinar        Co-founder of LHS and frontman                                      awareness and ran campaigns
on the impact of COVID-19 on         of the rock band “The Alarm”.                                       on all social media accounts. In
individuals living with cancer                                                                           the evening, iconic landmarks
under the title “New threats, old                                                                        in both the cities of Istanbul and
challenges”.                                                                                             Ankara were lit up in orange and
                                                                                                         blue.
World Cancer Day             2021 Impact Report   15

PASYKAF, The Cyprus
Association of Cancer
Patients and Friends,
encouraged high school
students to express their
ideas on how to minimise
cancer risks in a nation-
wide competition.
Entries could be submitted
in three categories:
painting, singing and
essay writing.
World Cancer Day                                                                                                                2021 Impact Report   16

UICC members make an impact
Eastern                            Shaukat Khanum Memorial               Reza Radiotherapy and              Qatar Cancer Society,
                                   Cancer Hospital and                   Oncology Center (RROC),            Qatar
Mediterranean
                                   Research Centre, Pakistan             Iran                               The Qatar Cancer Society
Children’s Cancer Center           On World Cancer Day, paediatric       Among other World Cancer Day       organised a series of popular
                                   cancer patients at Shaukat            initiatives, RROC supported a      events on World Cancer Day,
of Lebanon (CCCL),                                                                                          including free cervical cancer
                                   Khanum Memorial Cancer                group of mountain climbers who
Lebanon                            Hospital and Research Centre          ascended several summits in        screenings, a virtual walking
CCCL hosted a webinar entitled     created inspirational signs           Mashhad as health ambassadors      challenge, a video competition,
"Together We Can Eliminate         renewing their commitment to          and promoted a healthy lifestyle   workshops and the illumination
Cervical Cancer" gathering         fighting cancer. The hospital         by sharing their images and        of several landmarks across the
80 participants, including         thanked donors and supporters         videos on social media.            country. A highlight was the
childhood cancer patients and      for their contributions that allow                                       unique awareness-raising car
survivors, members of the CCCL     patients to remain resilient                                             rally at the drive-in cinema of the
Champions Circle, parents,         and hopeful while undergoing                                             Doha Film Institute.
CCCL team members and              treatment. “Let us take inspiration
friends. The webinar provided a    from our brave patients and
compelling conversation about      play our part in reducing the
cervical cancer, and how to        cancer burden in Pakistan,
prevent and treat it.              because together, we can make
The aim was to ultimately save     a difference.”
lives by promoting a healthy
lifestyle, abolishing taboos and
combatting stigma.
World Cancer Day                       2021 Impact Report   17

 Credit: Shaukat Khanum Memorial
 Cancer Hospital and Research Centre
World Cancer Day                                                                                                2021 Impact Report   18

UICC members make an impact
South East Asia                       National Cancer Society             India
                                      Malaysia (NCSM), Malaysia
Cancer Coalition                      The NCSM collaborated with          UICC member
Philippines                           various partners across the         organisations across India
                                      country to raise awareness on       marked World Cancer Day
The Cancer Coalition Philippines
                                      World Cancer Day with a variety
organised a series of virtual                                             The Mahatma Gandhi Cancer
                                      of activities including webinars,
meetings to celebrate World                                               Hospital & Research Institute
                                      trainings and a live session on
Cancer Day and to address the                                             conducted an awareness walk
                                      Facebook. On 4th February, five
pressing needs of the cancer                                              in Visakhapatnam, the Cancer
                                      famous landmarks were lit up in
community with national                                                   Foundation of India vaccinated
                                      blue and orange.
decision-makers.                                                          all adolescent girls in the village
                                                                          Khas Sankdaha against the
Indonesia Cancer                                                          Human Papilloma Virus to save
Information and Support                                                   them from cervical cancer in
Centre, Indonesia (CISC)                                                  adulthood and the Dharamshila
                                                                          Narayana Superspeciality
“Beat Cancer. Stay Creative.”                                             Hospital in New Delhi offered
was the title of a competition                                            free cancer screenings for people
that CISC held for cancer                                                 above 40 years old.
survivors to show that it is
possible to overcome cancer and
to give patients and their families
hope.
World Cancer Day                                                                                              2021 Impact Report   19

UICC members make an impact
Western Pacific                      Victorian Comprehensive              Taiwan Cancer Total Care
                                     Cancer Centre, Australia             Information Society,
UICC Japan                           In Australia, the Victorian          Taiwan
UICC Japan and its 29 member         Comprehensive Cancer Centre          The Taiwan Cancer Total Care
organisations organised a high-      offered an engaging online           Information Society held a
level expert session focused on      talk on genetic testing, which       popular children’s drawing
the social impact of cancer.         looked at a patient’s experience     contest in Taipei City to support
They also helped shine a light       with cancer and provided the         primary school student’s efforts
on World Cancer Day with 16          perspective of scientists and        in cancer prevention. This year’s
landmarks illuminated in orange      clinicians and their collaborative   theme was “Get started, work
and blue across the country,         efforts on genomics in clinical      together to stay away from
from the capital of Tokyo to the     care.                                cancer”.
World Heritage historic village in
Toyama. The popular Japanese
actress Ms. Sayuri Yoshinaga
moderated the ceremony and
took the audience on a virtual
journey under the theme "lights of
the future".
World Cancer Day                                                                                                                               2021 Impact Report   20

Partners with a vision

Astellas                                Daiichi Sankyo                            Diaceutics                             MSD
Astellas partnered again with UICC      Daiichi Sankyo launched a Twitter         Diaceutics reiterated their            On World Cancer Day, Merck
to raise awareness about cancer and     campaign to showcase their                unwavering commitment to cancer        highlighted how its employees come
encourage people around the world       commitment to driving cancer              care. “I Am the CEO of Diaceutics      to work every day embodying the
to act. As part of the World Cancer     treatments and their solidarity with      and I Will remain committed to our     credo “I Am and I Will” – motivated
Day Common Ground Conversation          people living with cancer. They rallied   mission to get every patient the       by past achievements and
series, Dr Anthony Yanni, Senior Vice   employees around the world to             treatment they deserve by enabling     determined to reach future goals.
President and Global Head of Patient    participate in the “21 days to impact     industry wide collaboration for        Claire Campbell Mulhearn, AVP,
Centricity at Astellas Pharma Inc,      challenge” to help fight stigma and       the key stakeholders in Precision      Head of Health Communications
talked to Naomi O Ohene Oti, Public     advocate for more equity. “Daiichi        Medicine Diagnostics on DXRX – The     & Engagement at Merck, helped
Health Practitioner and Oncology        Sankyo stands united with the UICC        Diagnostic Network®.” Peter Keeling,   to officially launch the final year
Nurse Specialist from Ghana.            this World Cancer Day and all year        CEO Diaceutics.                        of the three year “I Am and I Will “
                                        long because awareness, support                                                  campaign during a Facebook live
                                        and resilience are more important                                                programme.
                                        than ever.” Gissoo DeCotiis, Head
                                        of Global Oncology Advocacy
                                        and Professional Relations, Daiichi
                                        Sankyo.

                                                                                                                         Dr Julie Gerberding, EVP and Chief
                                                                                                                         Patient Officer at Merck, responded
                                                                                                                         to children’s questions about cervical
                                                                                                                         cancer elimination.
World Cancer Day                                                                                                                               2021 Impact Report   21

Partners with a vision
Qatar Airways                             seen incredible progress in our         Bristol Myers Squibb                  Roche
                                          understanding of cancer.
Qatar Airways expressed their                                                     On World Cancer Day, Dr Cary          Roche’s team fully embraced the
commitment to raising awareness of        Today on World Cancer Day, we are       Adams, CEO of UICC, discussed         final year of the World Cancer Day “I
cancer prevention and control:            reminded: Together, all our actions     the future of cancer care with Dr     am and I will” campaign with many
                                          matter.”                                Jonathan Cheng, Senior Vice           individual staff messages posted on
“Awareness and education is
                                                                                  President and Head of Oncology        social media.
everything in the fight against this      PK Morrow, Vice President and
                                                                                  Development, Bristol Myers Squibb.
disease, and we are honoured to           Global Therapeutic Area Head of                                               Angie Brice Hessbruegge, mother,
support UICC in its efforts. From         Hematology, Amgen                       Sharing a message of hope Dr          teacher, entrepreneur and diagnosed
everyone in this airline we wish the                                              Cheng said: “We work tirelessly so    with stage four lung cancer, explored
best for all people facing cancer,                                                that we can cure everyone. The pace   the frustration of stigma and the
whether themselves or through their                                               of the improvements are coming        gauntlet of treatment and progress
loved ones.”                                                                      with greater and more frequent        in cancer care in a Common Ground
                                                                                  increments of benefit. Every year     Conversation with Dr William Pao,
Qatar Airways Group Chief
                                                                                  we see more and more advances in      Head of Pharma Research & Early
Executive, His Excellency Mr Akbar
                                                                                  cancer research and treatment.”       Development at Roche.
Al Baker
                                                                                                                        Dr Stefan Frings, Global Head of
                                                                                                                        Medical Affairs at Roche and Prof
Amgen                                     Biocon Biologics                                                              Anil D’Cruz, Director of Oncology
                                                                                                                        at Apollo Hospitals and President
Amgen took the opportunity of World       Biocon Biologics supported the                                                of UICC, discussed the importance
Cancer Day to draw attention to the       World Cancer Day “I Am and I                                                  of representation in clinical trials to
nearly 10 million lives lost every year   Will” campaign in its third year and                                          optimise treatment outcomes for all
to this disease around the world and      prompted the public to go for regular                                         patients.
to the additional challenges that         health checks to beat cancer.
cancer care faces due to COVID-19.
“This past year, the pandemic
changed the world as we know it,
causing added challenges in cancer
screening and treatment.
As an oncologist, I’ve seen the
devastation a cancer diagnosis
can bring. Through my work in
clinical development, I’ve also
World Cancer Day                                                                                2021 Impact Report   22

Governments in action
On World Cancer Day 2021, governments from around the world once again delivered powerful messages
and announced decisive actions to improve the health of their nations. Among them were Argentina,
Australia, France, Ireland, India, Kenya, Lebanon, South Africa, Turkey, Uganda, Uruguay and USA.

Leaders acknowledged that cancer should not be forgotten
despite the devastating COVID-19 pandemic and that
concerted efforts were needed to fight cancer nationally
and globally.

                      Ursula von der Leyen, President of
                      the European Commission, said:
                      “In 2020, while we were all fighting
                      against the COVID-19 pandemic,
                      many of us were fighting a silent
                      battle. The battle against cancer. In
                      2020, we lost 1.3 million Europeans
                      to this disease. And sadly, the
                      number of cases is on the rise. This
                      is why we present Europe’s Beating
                      Cancer Plan today. The fight of
                                                              The Department of Health in South Africa
                      those battling cancer is our fight as
                                                              tweeted: “Our actions make a great impact
                      well, in Europe.”
                                                              not just on the people around us but also
                                                              globally.” And Uganda’s Ministry of Health
                                                              used the occasion to encourage people to
                                                              prevent cancer by adopting a healthy lifestyle.
World Cancer Day                                         2021 Impact Report   23

Governments in action

French President Emmanuel Macron announced
a new strategy for reducing cancer in France and
said the country was aiming to get avoidable
cases down by 40% in the next 20 years.

World Cancer Day was also a day when leaders
recognised the impact cancer has on people
living with the disease, as well as on healthcare
professionals at the frontlines, families and
caregivers.

                               “Today, on World
                               Cancer Day, the
                               Australian Government
                               recognises the millions
                               of Australians whose
                               lives have been touched
                               by cancer,” said The
                               Hon Greg Hunt MP,
                               Minister for Health and
                               Aged Care.
World Cancer Day                                                                           2021 Impact Report   24

Governments in action

                   US President Joe Biden shared a strong message of solidarity and
                   hope.

                   “The fight against cancer is personal for my family, like it is for millions.
                   But I’m confident that with the strength of dedicated scientists and
                   researchers, tireless health carer workers, and brave families like yours
                   we’ll win this fight once and for all.”
World Cancer Day                                                                            2021 Impact Report   25

Experiencing World Cancer Day live

This past 4th February, we brought World Cancer Day to
people at home, school and their workplaces.
Through a full day of live and exclusive content streamed from Facebook, the LIVE
programme included expert chats with leading thinkers around the world as well as a rare
look inside the work of our cancer community.

The live programme included broadcasts every-half across 12 hours, with experts from
different regions providing insight into topics such as talking to young people about
cancer, air quality and cancer, or the future of cancer treatment and why we should have
hope.

The programme also included a yoga session, on-topic book readings, a behind-the-
scenes look at a cancer research lab and a cervical cancer screening site, and live music
performances, including from a South African songwriter singing about his personal
experience with cancer and a chat with cancer survivor and the lead singer of The Alarm,
Mike Peters.

               Take a look back at the live broadcasts
World Cancer Day                                            2021 Impact Report   26

Finding Common Ground
on World Cancer Day
How can we speak to young people about
cancer? What recent advances in treatment
hold real promise for cancer patients? How do
we use the experience with cancer to create
positive change? How does surviving cancer
change a person’s outlook on life? How do we
counter the seriousness of cancer with a sense
of levity and hope?
These questions and many more were asked and
answered in the World Cancer Day Common
Ground conversation series, as perfect strangers
were brought together for insightful and
personal one-on-one exchanges.

              Watch the Common Ground Conversation series
World Cancer Day                                                                     2021 Impact Report   27

Children ask Leaders about Cervical Cancer Elimination

This World Cancer Day, a special series of six videos portrayed children from around the world
asking global health leaders to explain cervical cancer elimination – from what it means to
why it matters.

Leaders including WHO’s Dr Tedros Adhanom Ghebreyesus, Stephanie Seydoux, French
Ambassador for Global Health, Rafael Grossi, Director-General of the International Agency
for Atomic Energy, Stella Kyriakides, European Commissioner for Health and Food Safety, and
many more came together to respond to the next generation about the importance of cervical
cancer elimination.

        Watch on
        youtube.com/worldcancerday_official
World Cancer Day                                                                                         2021 Impact Report   28

World Cancer Day Solidarity Challenge
Cyclists and sports lovers join forces with UICC

 To raise much-needed funds for the global fight against
 cancer, UICC teamed up with the international sports
 marketing agency ORSEN SA and ZWIFT, a provider
 of a virtual cycling platform, to launch an exciting new
 initiative.
                                                            Partners
 Together, UICC and ORSEN created one of the biggest        IWC Schaffhausen              Wahoo
 virtual cycling events, the World Cancer Day Solidarity
 Challenge.                                                 Supporters
                                                            ZWIFT              Derdidas             World Cancer
More than 20 sports and                                     LE COL             Connor               Research Fund
entertainment celebrities                                   PowerBar           Broadley Wealth      International
                                                                               Management           Basic Health
kicked off the first edition,                               Simpson Spence                          International (BHI)
                                                                               National Cancer
among them four-time                                        Young
                                                                               Center (Rep. of      American University
Olympic Gold medallist                                      ICON Group         Korea)               of Beirut
                                                            PITCH Marketing
Sir Mo Farah from                                           Group
                                                                               Love Hope Strength   Cancer Association
                                                                               Foundation           of South Africa
Ethiopia, English rugby                                     bgc                Friends of Cancer
player Austin Healey,                                                          Patients
former Swiss pro cyclist
Fabian Cancellara and
Norwegian pro footballer
Ada Hegerberg.
World Cancer Day                                   2021 Impact Report   29

World Cancer Day Solidarity Challenge
Cyclists and sports lovers join forces with UICC

The race was broadcast on 4th
February reaching audiences across
the globe. Many more celebrities
such as Shakira and Giorgio Chiellini
motivated their fans on social media
to support the event and to donate
to the cause of cancer. The public
community rides attracted 8000+
cyclists from 71 countries.

           Read the full report here
World Cancer Day                                                        2021 Impact Report   30

The National Cancer Center Korea (NCCK) organised a team to
participate in the community ride in their offices, inviting two VIPs
from South Korea: Mr In Chon Yu, an actor and former Minister of
Culture and Tourism; and Mr Young Pyo Lee, a former player for the
South Korean national football team. The two celebrities teamed up
with NCCK’s new President, Dr Hong Gwan in the community ride.
World Cancer Day   2021 Impact Report   31

Influential
voices
for World
Cancer Day
World Cancer Day   2021 Impact Report   32

People
everywhere
shared their
I Am and I Will
commitment.
World Cancer Day                                                                 2021 Impact Report   33

21 Days to Impact Challenge
Achieving a healthier, brighter future
one day at a time

In the lead up to World Cancer Day, thousands of supporters took up the 21
Days to Impact Challenge, taking small and meaningful actions each day
towards their 'I Am and I Will' commitments.

Through daily emails filled with prompts, inspiration and guidance, supporters
everywhere were stepping up to the challenge: moving more, eating well, living
thoughtfully, speaking up, providing support, getting informed and sharing
knowledge.
World Cancer Day                                     2021 Impact Report    14

World Cancer Day continued
into the evening with landmarks,
buildings, bridges, towers and
monuments lit up in orange and
blue. In total, 166 landmarks in
96 cities took part to show their
support.

                                                The Atakule Tower lit up
                                                for World Cancer Day in
                                    CN Tower, Toronto
                                                AnkaraCanada
                                                       thankslight up Turkish
                                                              to The
                                    for World Cancer Day thanks
                                                Association     to the
                                                            for Cancer
                                    Canadian Partnership
                                                ResearchAgainst  Cancer
                                                          and Control.
World Cancer Day                                                                                                                                                                2021 Impact Report    35

Lighting up the world
Adelaide Convention Centre,     The Big Banana Fun Park,           Townsville Sign, Townsville,       The Forks WinnipegsSign,           Expo’70 Commemorative
Adelaide, Australia             Coffs Harbour, Australia           Australia                          Canada                             Park Tower of the Sun Museum,
                                                                                                                                         Suita, Japan
Adelaide Town Hall, Adelaide,   Geelong Catenary Lights,           Victoria Bridge, Townsville,       MSD Building, Copenhagen,
Australia                       Geelong, Australia                 Australia                          Denmark                            Toyko Big Site, Tokyo, Japan

Adelaide Oval, Adelaide,        Victoria Bridge, Hamilton,         Wharton Reef Lighthouse,           Hospital El Salvador, San          World Heritage Ainokura
Australia                       Australia                          Townsville, Australia              Salvador, El Salvador              Historic Village of Gassho-style
                                                                                                                                         Houses, Toyama, Japan
Architectural Wall at the       AAMI Park, Melbourne,              Palácio do Planalto, Brasília,     TV tower, Tbilisi, Georgia
Wickham Terrace car park,       Australia                          Brazil                                                                Japan Cancer Society, Tokyo,
                                                                                                      Tata Memorial Centre, Mumbai       Japan
Brisbane, Australia
                                Melbourne Star Obervation          Catedral de Pedra, Canela,
                                                                                                      Tabi'at Bridge, Tehran, Iran       Mie University Hospital, Tsu,
Brisbane City Hall, Brisbane    Wheel, Melbourne, Australia        Brazil
Australia                                                                                             Allahverdi Khan Bridge,            Japan
                                City Hall Clock Tower face,        Casa Rosa, Piumhi, Brazil
                                                                                                      Isfahan, Iran                      Al-Khazneh (the Treasury),
Reddacliff Place Scupltures,    Newcastle, Australia
                                                                   Arena do Grêmio, Porto Alegre,                                        Petra, Jordan
Brisbane, Australia                                                                                   Masa 21, Kawabo Co. Ltd, Gifu,
                                National Carillon, Parkes,         Brazil
                                                                                                      Japan                              Menara Alor Setar, Kedah,
Victoria Bridge, Brisbane,      Australia
                                                                   Prefeitura de Porto Alegre,                                           Malaysia
Australia                                                                                             Ofuna-Kannon-ji, Kamakura,
                                Questacon National Science,        Porto Alegre, Brazil
                                                                                                      Japan                              Masjid Banaraya, Kota
Queen's Parliament House,       Parkes, Australia
                                                                   Ponte Estaiada, Terezina, Brazil                                      Kinabulu, Malaysia
Brisbane, Australia                                                                                   Cancer Institute Hospital, Koto-
                                Elizabeth Quay, Perth, Australia
                                                                   Pantai Jerdudong Specialist        ku, Japan                          Kuala Lumpur Tower, Malaysia
Story Bridge, Brisbane,
                                Perth Concert Hall, Perth,         Centre, Brunei
Australia                                                                                             Kyoto Tower, Kyoto, Japan
                                Australia                                                                                                Sunway Velocity Mall, Kuala
                                                                   Calgary Tower, Canada                                                 Lumpur, Malaysia
Suncorp Stadium, Brisbane,                                                                            Matsui Red Cross Hospital
                                The Bell Tower, Perth, Australia
Australia                                                          Government House, St John's,       Matsui, Japan                      The Exchange 106, Kuala
                                Sky Point Gold Coast, Surfers      Canada                                                                Lumpur, Malaysia
Tropical Dome at Brisbane                                                                             Nagoya TV Tower, Nagoya,
                                Paradise, Australia
Botanic, Australia                                                 Halifax City Hall, Canada          Japan                              A'Famosa, Melaka, Malaysia
                                Luminous at Darling Quarter,
Kings Avenue Overpass,                                             High Level Bridge, Edmonton,       Niigata Nippo Media Ship,
                                Sydney, Australia                                                                                        Komtar, Penang, Malaysia
Canberra, Australia                                                Canada                             Niigata, Japan
                                Queensland Tennis Centre,                                                                                Menara MBPJ, Petaling Jaya
Parliament House, Canberra,                                        Niagara Falls, Canada              Sapporo TV Tower, Sapporo,
                                Tennyson, Australia
Australia                                                                                             Japan                              Sunway Pyramid, Petaling Jaya
                                                                   RCMP Heritage Centre, Regina,
                                The Empire Theatre,
Royal Australian Mint,                                             Canada                             Sendai Sky Candle, Sendai,         Palace of Justice, Putrajaya,
                                Toowoomba, Australia
Canberra, Australia                                                                                   Japan                              Malaysia
                                                                   CN Tower, Toronto, Canada
                                George Roberts Bridge,
Telstra Tower, Canberra,                                                                              Santa Casa, Maceió, Brazil         Prime Minister’s office,
                                Toowoomba, Australia               The Toronto sign, Canada
Australia                                                                                                                                Putrajaya, Malaysia
Munro Martin Parklands,
                                Little Fletcher Bridge,            Sails of Light, Vancouver,                                                                               The CN Tower lit up for World
                                                                                                                                         Putrajaya Corporation,
                                Townsville, Australia              Canada                                                                                                   Cancer Day in Toronto thanks
Cairns, Australia                                                                                                                        Putrajaya, Malaysia
                                Old Magistrates Court House,                                                                                                                to The Canadian Partnership
                                                                   Vancouver Convention Centre,
                                Townsville, Australia              Canada
                                                                                                                                                                            Against Cancer.
World Cancer Day                                                                                                                         2021 Impact Report    36

Lighting up the world
Seri Gemilang Bridge,             Estado Caliente, Tijuana,        Suntec City, Singapore             The Ice Palace "Almaty
Putrajaya, Malaysia               Mexico                                                              Arena", Almaty, Kazakhstan
                                                                   The Fullerton Hotel, Singapore
Seri Wawasan Bridge,              Grand Hotel Tijuana, Mexico                                         The Kazakh State Academic
Putrajaya, Malaysia                                                Victoria Theatre and Concert       Opera and Ballet Theater,
                                  Christchurch International       Hall, Singapore                    Almaty, Kazakhstan
Batu Caves Temple, Selangor,      Airport, New Zealand
Malaysia                                                           Jet d’eau, Geneva, Switzerland     Renion Park Hotel, Almaty,
                                  Christchurch Control Tower,                                         Kazakhstan
DIF Estatal, Aguascalientes,      New Zealand                      Atakule Tower, Anakara, Turkey
Mexico                                                                                                Ferris Wheel Happy Eye,
                                  Oamaru Opera House,              Fatih Sultan Mehmet Bridge,
                                                                                                      Almaty, Kazakhstan
Palacio Municipal, Irapuato,      Oamaru, New Zealand              Istanbul, Turkey
Mexico                                                                                                Alma-Ata Shopping Mall,
                                  Carter Foutain in Wellington     Yavuz Sultan Selim Bridge,
                                                                                                      Almaty, Kazakhstan
Parqze Irekua, Irapuato, Mexico   Harbour, New Zealand             Istanbul, Turkey
                                                                                                      Castillo de Chapultepec,
Arco de la Calzada, Leon,         Michael Fowler Centre,           Library of Birmingham,
                                                                                                      Mexico City, Mexico
Mexico                            Wellington, New Zealand          Birmingham, United Kingdom
                                                                                                      Public Prosecution Building,
Ayuntamiento de Merida,           Trees at Oriental Bay,           Various civic buildings,
                                                                                                      Doha, Qatar
Merida, Mexico                    Wellington, New Zealand          Armagah City, United Kingdom
                                                                                                      Hamad International Airport
Camara de Diputados, Mexico       Eden Park Stadium, Auckland,     Tower 42, London, United
                                                                                                      Road, Doha, Qatar
City, Mexico                      New Zealand                      Kingdom
                                                                                                      Sabah Al Ahmad Corridor,
Instituto Nacional De             Municipal Palace, Cusco, Peru    City Hall, San Francisco, United
                                                                                                      Doha, Qatar
Cancerologia, Mexico City,                                         States
Mexico                            Congress of Peru, Lima, Peru                                        Rainbow Round about, Doha,
                                                                   The Chase Center, San
                                                                                                      Qatar
Museo Soumaya, Mexico City,       City Hall, Vila Real, Portugal   Francisco, United States
Mexico                                                                                                Bridge over the Nile River,
                                  Khoo Teck Puat Hospital,         Peco Crown, Philadelphia,
                                                                                                      Uganda
Palacio de Bellas Artes, Mexico   Singapore                        United States
City, Mexico                                                                                          Tubos en Gómez Morín,
                                  Gardens by the Bay, Singapore    Junta Departamental,
                                                                                                      Monterrey, Mexico
Senado de la Republica,                                            Maldonado, Uruguay
                                  Jewel Changi Airport,
Mexico City, Mexico                                                                                   Monumento a la Revolución,
                                  Singapore                        Obelisco Plaza Altamira,
                                                                                                      Mexico City, Mexico
Torre BBVA, Mexico City,                                           Caracas, Venezuela
                                  Marina Square, Singapore
Mexico                                                                                                Ángel de la Independencia,
                                                                   Yishun Community
                                  National Gallery, Singapore                                         Mexico City, Mexico
Alcadia Poniente, Monterrey,                                       Hospital, Singapore
Mexico                            Ocean Financial Centre,                                             La Torre Colpatria, Bogota,
                                                                   Old Parliament House,
                                  Singapore                                                           Colombia
Palacio Legislativo de Nuevo                                       Parkes, Australia
Leon, Monterrey, Mexico           ION Orchard, Singapore           Baiterek, Nur-Sultan,
Puente de la Unidad                                                Kazakhstan
                                  Orchard Gateway, Singapore
‘Atirantado’, Monterrey, Mexico
                                                                   Shopping center Khan
                                  Our Tampines Hub, Singapore
Las oficinas del DIF Oaxaca,                                       Shatyr, Nur-Sultan,
Oaxaca, Mexico                    South Beach Avenue,              Kazakhstan
                                  Singapore
                                                                   The Palace of Sports and
                                                                                                                                     The Tower of the Sun Museum
Mirador de Saltillo, Satillo,
Mexico                            Suntech Singapore Convention     Culture "People's Arena",                                         lit up in Kyoto thanks to UICC
                                  & Exhibition Centre, Singapore   Almaty, Kazakhstan                                                Japan.
World Cancer Day                                                           2021 Impact Report   37

Making news around the world
In 2021, World Cancer Day was covered by hundreds of leading media
outlets, achieving over 20,000 press articles in 156 countries.

The leading global media story shone a light on the courage of those
facing the double challenge of cancer and COVID-19 and the stories
of all the people struggling to maintain progress through the pandemic
and beyond. In the local media, the cancer community were giving the
opportunity to talk about the hardships they have faced with the pandemic
and how they rose to the challenges posed by COVID-19. Progress in
cancer care was also emphasised, in particular the promise of less invasive,
more effective personalised treatment with advances in immunotherapy.

          Watch the video: "Shining a light on heroes working in cancer"
          worldcancerday.org/cancer-care-and-covid
World Cancer Day                          2021 Impact Report   38

In the
press
World Cancer Day made the headlines
this past 4th February, shining a light
on some of the most important issues in
cancer.
World Cancer Day                                                                           2021 Impact Report   39

World Cancer Day
2021 Advisory Group

                                Rihab Nasr                            Dr Hadi Mohamad Abu Rasheed
The World Cancer Day Advisory   The Naef K. Basile Cancer Institute
                                (NKBCI), American University of
                                                                      Lamees Ghanim
                                                                      Qatar Cancer Society

Group brings together a         Beirut
                                                                      Dr Ulrike Helbig
                                Karla Alfaro                          Charlotte Weiss
diverse group of health and     Basic Health International            Stiftung Deutsche Krebshilfe

communications experts from
                                Lucy Balona                           Dr Naufal Kassim
                                Cancer Association of South Africa    Zanzibar Outreach Programme

the UICC membership whose       Estelle Lewi
                                Mohammad Sukreejit (Shuq)
                                MAKNA
input, feedback, insight and    Lívia de Oliveira Pasqualin

support helps to ensure World   Marcos Vieira
                                National Cancer Institute (INCA)

Cancer Day continues to be      Emmanuel Collin
                                Institut National du Cancer

an inclusive and meaningful     Rachel Darwin
                                National Comprehensive

platform for everyone,          Cancer Network

                                Dato Seri Laila Jasa Dr Babu
everywhere.                     Sukumaran
                                Dr Noraslinah Ramlee
                                Vivian Suk Kee Tie
                                Nazdeny Ardian bin Haji Johan
                                Pantai Jerudong Specialist Centre
World Cancer Day                                                                     2021 Impact Report   40

Thank you
Thank you to the thousands and               Thank you to our World Cancer Day official
thousands of supporters that spoke up,       partners who have helped power this campaign
                                             over the past three years.
tuned in, created conversations, rallied
their communities and made an impact         Visionary partners

this World Cancer Day. As well as to our
UICC members and the international
cancer community whose work on
World Cancer Day and every day
embodies the spirit of 'I Am and I Will' .

Together, we showed that all of our          Champion partners
actions matter.
For more information and the latest
news, sign up to our newsletter at
worldcancerday.org

Have questions? Email us at
hello@worldcancerday.org

World Cancer Day is an initiative of the
Union for International Cancer Control.
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