A NEW REASON TO PUSH 3M PRIVACY FILTERS - Memory Bank
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A NEW REASON TO PUSH
3M™ PRIVACY FILTERS
Arm yourself with the knowledge you need to sell 3M™ Privacy Filters,
now with the enhanced new 3M™ COMPLY™ Attachment System
© 3M. 2019. All Rights Reserved. 3M Confidential.
What is visual hacking? It doesn’t take an IT expert to gain access to an individuals confidential data All it takes is a pair of eyes, if their screen is visible to others, so is their data © 3M. 2019. All Rights Reserved. 3M Confidential. 2
Setting the scene
With the growth of cloud computing and the introduction of GDPR,
data security is now a hot topic:
Today we use more A clever visual
devices, work in Longer battery lives As a result, hacker may only
open plan offices and make it even opportunities for need one piece
do more work in easier to work visual hackers are of information to
public places than out and about rapidly increasing too unlock a large-scale
ever before data breach
© 3M. 2019. All Rights Reserved. 3M Confidential. 3
What is GDPR?
General Data Protection Regulation (GDPR) took effect in May 2018
and aims to protect our personal data from misuse
Organisations can now Companies like
be fined up to 4% of annual global turnover or British Airways and Google
have already been fined
€20 million for breaching
GDPR rules
for GDPR non-compliance
100%
By 2020, it’s To comply with GDPR rules,
predicted companies now need to prove
that
they are doing everything
of large enterprises will be asked to report they can to protect sensitive data
to their board of directors on cybersecurity
© 3M. 2019. All Rights Reserved. 3M Confidential. 4
There are a number of key industries
likely to require increased security measures
to prevent visual hacking…
© 3M. 2019. All Rights Reserved. 3M Confidential. 5
Relevant industries
BANKING AND FINANCE PUBLIC SECTOR
Highly regulated industry Increased access to digital records
with sensitive customer data and confidential information
ENTERPRISE
LEGAL Increasingly mobile and open work
Highly regulated with sensitive client environments
data Increased data security guidelines and
regulations to protect customer data
IT/TECH SECTOR
HEALTHCARE Increasingly mobile and open work
Highly regulated industry with environments with the need to share
confidential patient information on-screen demos and live work
© 3M. 2019. All Rights Reserved. 3M Confidential. 6
Data issues in Key risk areas
banking and finance today Open-plan
and shared Teller
• Increased digitisation of financial data workspaces workstations
• Growing mobility of the workforce
• Broadening use of mobile devices in public areas Portable
Reception and High-traffic devices used
• Rising threat of identity theft and fraud public spaces areas and ATMs by employees
• Media obsession with security breaches
• Stringent new legislation and regulations
Banks, brokerage firms, credit card providers, mortgage companies and financial services companies
© 3M. 2019. All Rights Reserved. 3M Confidential. 7
Data issues in Key risk areas
healthcare today Nurse and clinician
Computers Portable devices
stations in
• Increased digitisation of healthcare data open-plan areas
on wheels used by employees
• Growing mobility of the workforce
Displays
• Broadening use of mobile devices in public areas Check-in Doctors’
with patient
Waiting
monitors in mobile rooms and
billing and
• Rising threat of identity theft and fraud reception areas devices
information
public areas
• Media obsession with security breaches
• Stringent new legislation and regulations
• Consumer concern over treatment of personal data
Doctor surgeries, hospitals, health insurance companies and business associates
© 3M. 2019. All Rights Reserved. 3M Confidential. 8
Data issues in Key risk areas
the Enterprise sector today
Reception and Window
• Increased digitisation of business data public spaces offices
• Growing mobility of the workforce
• Broadening use of mobile devices in public areas Open-plan Portable
and shared High-traffic devices used
• Rising threat of identity theft and fraud workspaces areas by employees
• Media obsession with security breaches
• Stringent new legislation and regulations
• Consumer concern over treatment of personal data
Corporations, mid-size businesses, service industries
© 3M. 2019. All Rights Reserved. 3M Confidential. 9
Data issues in Key risk areas
the public sector today
High-traffic Open-plan
• Increased digitisation of personal areas offices
and governmental data
• Growing mobility of the workforce Portable
Reception Public devices used
• Broadening use of mobile devices in public areas areas spaces by employees
• Rising threat of identity theft and fraud
• Media obsession with security breaches
• Stringent new legislation and regulations
• Consumer concern over treatment of personal data
Government buildings, local government buildings and contractor offices
© 3M. 2019. All Rights Reserved. 3M Confidential. 10Data issues in Key risk areas
the tech sector today
Reception and Window
• Increased digitisation of personal and corporate data public spaces offices
• Growing mobility of the workforce
• Broadening use of mobile devices in public areas Open-plan Portable
and shared Large devices used
• Rising threat of identity theft and fraud workspaces monitors by employees
• Media obsession with security breaches
• Stringent new legislation and regulations
Corporations, mid-size businesses, internet industries
© 3M. 2019. All Rights Reserved. 3M Confidential. 11Data issues in Key risk areas
the legal sector today
Criminal and civil
• Highly regulated with sensitive client data court - public areas
• Protection of client personal data Portable
• Law firms are often targeted by hackers due to the devices used
Open plan or by employees
nature of the information they hold which can often Reception areas shared offices
be monetised
• Failure to ensure proper safeguarding is likely to
throw up claims of professional negligence
Legal Partnerships, Criminal & Civil Courts, Legal Advice Bureau, Law Societies
© 3M. 2019. All Rights Reserved. 3M Confidential. 12Risk areas
High risk departments where visual hacking can occur
HR department R&D department Financial department Legal department
A company’s research
The importance for client
and development Some of the most sensitive
Human resources has confidentiality and privacy
department works on personal and financial
access to an extremely in the courts and on the go,
highly sensitive projects information is routinely
important asset, employee need to reduce the risk of
that will help the company accessed and displayed in
personal information violating attorney/client
stay ahead these environments
privilege
of the competition
© 3M. 2019. All Rights Reserved. 3M Confidential. 13Target customer – IT Manager
IT managers evaluate and purchase the best solution to prevent visual hacking
Frequent Business Traveller IT Security Manager
Visual hacking happens everywhere Workers are displaying private company
Professionals are working and customer information
all the time and could be displaying both in and outside of the office
confidential information
END CUSTOMER
IT Hardware Manager
People are working everywhere
Privacy Officer Space Planner
Security solutions are needed now and could be displaying Flexible office spaces feature
to align with corporate compliance private company and customer dynamic floorspaces that serve
and regulatory standards information which could as meeting areas, work spaces,
break areas and more
be visually hacked
Each IT Manager has a unique mix of influencers – who is influencing your customer?
© 3M. 2019. All Rights Reserved. 3M Confidential. 14Why use a privacy filter? A privacy filter on your device hides the screen from prying eyes: 70% of decision makers believe visual hacking is a significant risk for their organisation 3M Privacy Filters are a simple first line of defence from costly data and GDPR breaches “3M Awareness, Attitude, and Usage Tracking Study,” November 2017, Sponsored by 3M Company. © 3M. 2019. All Rights Reserved. 3M Confidential. 15
Fast fact …
87%
of mobile workers surveyed
said they have caught
someone looking over their
shoulder at their laptop
in a public space
*Ponemon Institute, “Public Spaces Interview Study,” 2017, sponsored by 3M.
© 3M. 2019. All Rights Reserved. 3M Confidential. 16why 1000's of companies issue 3M PF to their workers
The 3M™ Privacy Filter range fits most devices, brands and screen sizes:
Wide 60 degrees 3M™ Gold and High
Maintains clear of protection Clarity filters provide 3M™ is the most
vision for user from side for 20% more clarity than trusted brand for
best-in-class standard black privacy privacy filter quality*
security filters
* “3M Awareness, Attitude, and Usage Tracking Study
© 3M. 2019. All Rights Reserved. 3M Confidential. USA,” November 2017, Sponsored by 3M Company. 17Choosing the right privacy filter
is only half the story
The way a privacy filter attaches to the laptop
is fundamental to overall customer satisfaction
An inferior attachment will lead
to a poorer overall customer experience
© 3M. 2019. All Rights Reserved. 3M Confidential. 18Attachment System: Solving user pain points
User Pain Points Solution
Attachments wear out over time & need Proprietary hinge design for long lasting
to be replaced
Durabiity performance
Attachments not strong enough to hold the privacy Incredibly durable hinges hold the privacy filters
filter securely over time
Holding power and withstand the rigors of on-the-go travellers
Temporary removal of privacy filter is awkward
with nowhere to put it
Ease of use Share screen in seconds with a simple “Flip Share”
Privacy filters may easily be left behind when No need to remove privacy filter as it stays securely
sharing screen with colleagues
Risk of loss adhered to the top of the device
Creating the ideal attachment system is an IT Manager’s dream come true
helping ensure compliance with a drastically improved user experience
© 3M. 2019. All Rights Reserved. 3M Confidential. 19Introducing the 3M™ COMPLY™ attachment system
3M™ COMPLY™ Attachment System is the new simple and effective way of attaching
a privacy filter to your laptop:
Easy to flip between privacy
Durable performance
and screen-share modes
Flip-over technology eliminates the risk
Suitable for most laptops
of losing your privacy filter when not in use
© 3M. 2019. All Rights Reserved. 3M Confidential. 20Easy decision for IT decision makers
1 Long-lasting solution to visual hacking
2 Product that is simple to install and easy to use
3
3M™ Privacy Filters Solution that will ensure users are satisfied
with the new 3M™ COMPLY™ and complying with the company IT security
Attachment System policy
offer IT Decision Makers:
4 Cost-effective solution to help prevent the loss
or damage of filters
© 3M. 2019. All Rights Reserved. 3M Confidential. 21Your key target
IT Hardware Managers of 100+ people companies
who manage a fleet of laptop users and will appreciate:
Easy installation
Compliance with IT security policy
Reduced complaints from users
Reduced cost of replacement filters due to loss or damage
For the Buyer!
They will save money as they will no longer need to buy additional filters when the users lose or damage their filters!
For the IT Manager/IT deployment teams!
Quick and easy to install and will no longer receive complaints from users that their filters aren’t sticking to their screen and are falling off
And will no longer receive requests for replacement attachment strips
For the IT Security Officer!
They can be confident that all users will now comply fully with their IT security policy and always have their filter attached and protecting their data
No longer leaving filters behind in hotel room, meeting room or at home/in the office when travelling
For the User!
Quick and Easy to apply and use, always there and easy to flip and share
© 3M. 2019. All Rights Reserved. 3M Confidential. 22Hot button topics for Choosers and Users
Chooser User
(IT decision maker) (Enterprise mobile employee)
Values: durability, easy install, minimal complaints Values: durability, ease of use to apply/remove, aesthetics
How do you ensure compliance How do you quickly share your screen
on privacy filter usage? and easily reapply?
How do you ensure a rollout that will result How do you ensure your privacy filter
in high employee satisfaction? does not fall off your screen
How do you ensure minimal post-rollout How do you virtually eliminate the need
support requirement to store your privacy filter when not in use?
How do you reduce the risk How do you help reduce the risk
of lost privacy filters? of losing your privacy filter?
© 3M. 2019. All Rights Reserved. 3M Confidential. 23How the 3M™ COMPLY™ attachment system works
The hinge
Virtually invisible hinge that attaches
to the top of the privacy filter and
the top of the laptop Raised Bevel Raised Bevel Fit
Hinge is designed to stay on the device What type of
Macbook Fit
display?
at all times
YES
Flip in an instant to share screen
Does 3M offer a
Flat Front Glass Custom Fit
Flip ‘up’ on bezel designs Custom Filter?
Flip ‘over’ on edge-to-edge designs
NO Full Screen Universal
© 3M. 2019. All Rights Reserved. 3M Confidential. 24How the 3M™ COMPLY™ attachment system works
The flip tab
Durable side tab that can be stuck
to the left or right side of the
privacy filter
Share your screen in an instant
with one simple flip
Allows user to flip the filter
without leaving fingerprints
© 3M. 2019. All Rights Reserved. 3M Confidential. 25Quick strengths and weaknesses guide:
Durability Strength Aesthetics Easy to share Risk of loss
3M™ COMPLY™
Attachment System
Slide mounts
Adhesive strips
Under-bezel tabs
Border adhesive
Magnetic
Best Good Poor
© 3M. 2019. All Rights Reserved. 3M Confidential. 26How 3M™ COMPLY™ attachment system
addresses typical pain points
1
Problem
“My privacy filter attachments were too weak and soon wore out”
3M™ COMPLY™ Attachment System:
Durable hinge design
for long-lasting performance
© 3M. 2019. All Rights Reserved. 3M Confidential. 27How 3M™ COMPLY™ attachment system
addresses typical pain points
2 “Temporary removal of my privacy filter is awkward
Problem
with no neat storage options”
3M™ COMPLY™ Attachment System:
Screen share with one quick flip
and no storage requirement
© 3M. 2019. All Rights Reserved. 3M Confidential. 28How 3M™ COMPLY™ attachment system
addresses typical pain points
3 “I lost my privacy filter, leaving it behind in a meeting room after I’d removed
Problem
it to share my screen with others”
3M™ COMPLY™ Attachment System:
Privacy filter stays fixed to your
laptop even in screen-share mode
© 3M. 2019. All Rights Reserved. 3M Confidential. 29What choosers say:
“We get a lot
of complaints about
privacy filters “I like that it doesn’t have
“There would be
a magnet or anything
no excuses for people They fall off that has to be stuck
not to use this” and then someone from on or off”
my team needs
to go re-stick them on”
© 3M. 2019. All Rights Reserved. 3M Confidential. 30What users say:
“Great design…Being
“I have been using
able to fold over the “I like that it just flips
the tab on the side to flip
computer because then over to the other side of
the screen. This seems
I can use my computer the screen when I need it
to have minimised
for multiple purposes to, and I don’t have to
fingerprints on the
without having find a place to put it”
screen”
to take off and re-apply”
© 3M. 2019. All Rights Reserved. 3M Confidential. 31FAQs
Q Does the 3M™ COMPLY™ Attachment
System work with all laptop designs?
A Most, but not all. If a laptop has buttons
on the lid or an irregular lid design,
then 3M™ COMPLY™ Attachment
System is not recommended
© 3M. 2019. All Rights Reserved. 3M Confidential. 32FAQs
Can I purchase a 3M™ COMPLY™
Q Attachment System for the 3M Privacy
Filter I already have?
A Absolutely. With four different fits to
choose from, you can order the right
3M™ COMPLY™ Attachment System
without buying a privacy filter
© 3M. 2019. All Rights Reserved. 3M Confidential. 33Summary of 5 key benefits
Flip Hinge Adhesive Flexible Eliminates
share design strength range risk of loss
Switch from Durable design 3M high-strength Suitable for most Privacy Filter
world-class privacy for long-lasting adhesive holds brands of laptop is always attached,
to screen sharing performance the privacy filter even in screen
with one quick flip in place share mode
1 2 3 4 5
© 3M. 2019. All Rights Reserved. 3M Confidential. 34Here’s something
worth sharing.
Quickly and easily switch from Introducing 3M™ COMPLY™ Attachment System
world-class privacy to screen
sharing with one simple flip
• Proprietary hinge design
Withstands the rigors of daily use.
• Quick-flip tab
Makes it easy to flip the privacy filter Now you see it… Now you don’t
without leaving fingerprints.
• Proprietary 3M high-strength What type of Display?
adhesive
Holds the privacy filter to your laptop,
Flat Front Glass
but comes off cleanly on most laptops
when needed.
Raised Bezel
• No need to remove or store Raised Bezel Fit Custom Fit Full Screen Universal Fit Macbook Fit
Helps avoid misplacement, loss and
scratches by keeping the privacy filter
attached to your laptop.
© 3M. 2019. All Rights Reserved. 3M Confidential.
3M™ COMPLY™ Attachment System has patent coverage, and It’s materials embody 3M trade secrets which are not available for sale.Thank you © 3M. 2019. All Rights Reserved. 3M Confidential.
Legal Disclaimer Important Notice All statements, technical information and recommendations contained in this document are based upon tests or experience that 3M believes are reliable. However, many factors beyond 3M’s control can affect the use and performance of a 3M product in a particular application, including the conditions under which the product is used and the time and environmental conditions in which the product is expected to perform. Since these factors are uniquely within the user’s knowledge and control, it is essential that the user evaluate the 3M product to determine whether it is fit for a particular purpose and suitable for the user’s method of application. Warranty and Limited Remedy: Unless stated otherwise in 3M’s product literature, packaging inserts or product packaging for individual products, 3M warrants that each 3M product meets the applicable specifications at the time 3M ships the product. Individual products may have additional or different warranties as stated on product literature, package inserts or product packages. 3M MAKES NO OTHER WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, ANY IMPLIED WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR ANY IMPLIED WARRANTY ARISING OUT OF A COURSE OF DEALING, CUSTOM OR USAGE OF TRADE. If the 3M product is defective within the warranty period, your exclusive remedy and 3M’s and seller’s sole obligation will be, at 3M’s option, to replace the product or refund the purchase price. Except where prohibited by law, 3M and seller will not be liable for any loss or damage arising from the 3M product, whether direct, indirect, special, incidental or consequential, regardless of the legal theory asserted. 3M and COMPLY are trademarks of 3M Company. All other trademarks herein are the property of their respective owners. © 3M. 2019. All Rights Reserved. 3M Confidential. 37
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