ACCOR HOTELS ENVIRONMENT CHARTER PRACTICAL GUIDE
ACCOR HOTELS ENVIRONMENT CHARTER PRACTICAL GUIDE
“Earth Guest”: An ambitious program for Accor’s Sustainable Development Strategy As we work in the service of men and women everywhere in the world, we are building the future. That is the concept of the Earth Guest program which strives for the well-being of man and respect for the environment. No universal solution for conserving the Earth’s resources exists. However, experience has shown us that certain practices can be beneficial everywhere and for everyone. The Accor Hotels Environment Charter offers a common foundation for your own approach.
Through joint effort, the proposed actions have all proven their effectiveness within the hotels in the group. You can implement them without hesitation whenever applicable to your local community. It is up to each of you, within your brand and your country, to identify your priorities and to find a balance between these guidelines and your local initiatives.
With these practices, we will improve the perception of our service around a common ambition: to leave our children a more beautiful planet. Gilles Pélisson
The Accor Hotels Environment Charter, a pillar of the "Earth Guest" program While NGOs (non-governmental organizations) and public actors at all levels are launching appeals for changing production and consumption patterns and are working to reduce the pressures being brought to bear on the planet, the Accor Hotels Environment Charter, a pillar of the Accor Earth Guest program, offers a constructive alternative.
Based on more than 60 possible actions for better using the environmental resources, it is, from the start, a rational approach for Accor. The Charter places Accor and its associates in a virtuous circle for the men and women of the planet. Protecting the earth’s resources is essential for the health and living conditions of billions of human beings. It is also vital for protecting the value of the places where the group is expanding.
The Accor Hotels Environment Charter gives you the opportunity to show your guests in concrete terms that another way of consuming is possible, combining environmental demands and quality of service. Companies are key-players to prove that solutions exist, that they are coherent with economic logic and that they simply need to be better known in order to be fully applied. The visibility you give your actions will encourage their distribution, in particular in developing countries, which is vital for the future of our planet.
For several years, the United Nations Environment Program has been working with Accor to develop sustainable tourism.
This cooperation will continue during the years to come and will, I hope, allow us to seize other opportunities to work together for a sustainable development. Monique Barbut, Director of the Technology, Industry and Economics Division, United Nations Environment Program “ ”
2 This Guide is intended for Accor hoteliers. It consists of two parts: a general presentation of the Charter (page 3); a presentation of each Environment Charter action (page 8). For each action, this guide indicates: its environmental advantage the general method of implementation when an action is regarded as complete Contents P. 08 P. 12 P. 26 P. 32 P. 36 P. 46 P. 50 P. 58 P. 62 > > > > > The Sustainable Development team, with the help of hoteliers representing all Accor geographical regions, developed this document. We would like to thank the experts from the United Nations Environment Program and the BirdLife association who contributed to its writing.
3 Why a new Environment Charter? The first Environment Charter was introduced in 1998 in the Accor hotels. It covered 15 environmental actions. Designed, originally to be deployed in Europe, it was eventually adopted more widely around the world and its implementation has been monitored every year through the intranet. After seven years of application, it is now necessary to upgrade it, making it more ambitious in scope and allow specific local features to be taken into account. The innovations of the Environment Charter concern: the environmental actions; the implementation, particularly the choice of priority actions; the communication to the clients.
The environmental actions This new Environment Charter expresses Accor’s willingness to accelerate the reduction of its environmental impacts. The 65 actions presented in the Environment Charter are already implemented in some hotels and should be progressively implemented throughout the network. How to use the Environment Charter > > >
4 The dynamic The Charter is the benchmark tool of the Accor group for managing the environment in the hotels: the hotel is central in this process. In the hotel, the general manager directs its implementation. He/she knows which actions have been defined as priorities in his/her region (see below).
He/she supervises the carrying out and monitoring of these actions in his/her hotel. He/she ensures that the newly implemented actions are reported in the Environmental Management Tool (OPEN). The deployment of the Charter in the hotels requires the collaboration of all the operational and support departments (marketing, maintenance, purchasing…). The hotels will be assisted by their Directors of Operations, the support departments and the Sustainable Development department in implementing these actions. The Directors of Operations with the support of their environment coordinators play an essential role in this dynamic.
They determine each year the priority actions of the Charter to be implemented in their hotels and share them with the hotel teams. They organize assistance to the hotels through the support departments. This dynamic can be implemented through a regional Environment / Sustainable Development Committee.
The Support Departments (marketing, maintenance, purchasing…). They help the hotels to implement the priority actions. When possible, they propose “turnkey” solutions. The Sustainable Development department. It exchanges each year with the environment coordinators about their priority actions, informing them about concrete solutions applied in other regions. It consolidates the results of the application of the Charter and communicates them to the environment coordinators. It spreads good practices. > > > > > > > > > >
5 Communication to guests A poster dedicated to communication to guests has been produced by the sustainable development team.
To guarantee the Charter’s credibility, the hotel should display this poster to its guests only when it has implemented: the compulsory actions for raising the awareness of the hotel staff (action 1), for setting objectives in limiting water and energy consumption (actions 5 and 24) and for analyzing the latter (actions 6 and 25); a minimum number of actions (including the five compulsory actions): • 15 actions for Formule 1, Etap hotel, Red Roof Inns, Motel 6 and Studio 6; • 20 actions for Ibis, Suitehotel, Novotel, Mercure and Sofitel; at least one action visible to the clients (ref. table on next pages: it concerns actions with a red square in the “client” column).
The criteria may change in the coming years.
In addition, the hotel can provide any interested client with the list of implemented actions. This list can be printed directly from the intranet (OPEN). The available tools On request to the Sustainable Development department via the intranet: In six languages (English, French, German, Italian, Portuguese, Spanish): the Practical Guide of the Charter (the present document) the poster to present the Charter to the hotel team the poster to present the Charter to your guests In 8 languages (Arabian, Chinese, English, French, German, Italian, Portuguese, Spanish): the environmental movie “Together, ever more responsible” On the environment Intranet site: In English and in French Environmental Management Tool (OPEN) environmental sheets for each job position more detailed information on the implementation of actions presentation material for the Environment Charter Contact For any question, you can contact the Sustainable Development department by e-mail: firstname.lastname@example.org.
Please send us your comments, suggestions and innovative solutions. > > > > > > > > > > >
6 The Accor Hotels Environment Charter 65 actions The table below presents the 65 actions detailing the level of managerial involvement, technical expertise and guests’ visibility. INFORMING AND RAISING AWARENESS 01. Raise the hotel’s staff awareness of the environment 02. Integrate the preservation of the environment in all jobs 03. Make our guests aware of environmental issues 04. Offer our guests less polluting means of transportation ENERGY 05. Set objectives for limiting consumption 06.
Monitor and analyze consumption every month 07. List potential technical improvements 08. Organize preventive maintenance 09. Ensure optimal use of plant and machinery 10. Install an efficient façade lighting 11. Use low energy lamps for permanent lighting 12. Use low energy lamps in bedrooms 13. Use LEDs (Light Emitting Diodes) for external illuminated signs 14. Use LEDs for the emergency exit signs 15. Use energy-efficient refrigerators in bedrooms 16. Insulate pipes carrying hot/chilled fluids 17. Use energy-efficient boilers 18. Recover energy from the main ventilation system 19. Use energy-efficient air-conditioning systems 20.
Recover energy from air-conditioning systems 21. Install solar panels for production of domestic hot water 22. Install solar panels for heating swimming pools 23. Promote use of renewable energies WATER 24. Set objectives for limiting consumption 25. Monitor and analyze consumption every month 26. Install water flow regulators on basin faucets/taps 27. Install water flow regulators on the showers 28. Install water-efficient toilets 29. Use efficient laundry equipment 30. Propose to guests to reuse towels 31. Propose to guests to reuse sheets 32. Eliminate mains water-cooled refrigeration systems 33.
Recover rainwater WASTEWATER 34. Collect and recycle used cooking oil 35. Separate and collect grease from food stuffs 36. Treat waste water or have it treated 37. Recycle grey water Management involvement Technical expertise Guests’ visibility
7 Management involvement Technical expertise Guests’ visibility Level of involvement/expertise/guests’ visibility level low medium high This level may vary according to local context. WASTE 38. Recycle paper/cardboard packaging 39. Recycle papers, newspapers and magazines 40.Limit the use of disposable packaging for the hotel supplies 41. Recycle glass packaging 42. Recycle plastic packaging 43. Recycle metal cans 44. Organize sorting of waste in bedrooms 45. Limit individual packaging of hygiene products in bedrooms 46. Recycle restaurant organic waste 47. Recycle garden green waste 48. Dispose safely of hotel batteries 49.
Dispose safely of guests’ batteries 50. Recycle electrical and electronic equipment 51. Recycle ink cartridges 52. Dispose safely of fluorescent bulbs/tubes OZONE LAYER 53. Eliminate appliances containing CFCs 54. Check that appliances containing CFCs, HCFCs or HFCs are leak-proof BIODIVERSITY 55. Reduce use of insecticides 56. Reduce use of weed killers 57. Reduce use of fungicides 58. Use organic fertilizers 59. Water plants in a rational way 60. Use plants locally adapted 61. Plant at least one tree every year 62. Participate in a local action for the environment GREEN PURCHASES 63. Use ecological paper 64.
Favor Ecolabel products 65. Favor organic products CERTIFICATION ISO14001 Certification
Key figures The tourism industry in the world: > 600 million tourists each year. > 200 million jobs. In Accor: > 120 million clients. > More than 150,000 employees.
10 Integrate the preservation of the environment in all jobs > > > Raise the hotel’s staff awareness of the environment Why? The mobilization of the whole team is essential: it should be initiated by the general manager with possibly the help of an “environment facilitator”. Raising employees’ awareness also provides the opportunity to review implemented actions and to identify how to go further.
How? Making the hotel staff aware of the issues involves: an annual presentation to all the hotel employees on: • the environmental impacts of the hotel (ref. intranet). You can also call for external speakers (experts, associations, suppliers…) on specific subjects; • the implementation of the Environment Charter: actions taken and actions planned; a presentation to every new employee; information communicated to the staff on the dedicated billboard. Compliance?
When all these actions have been implemented. The staff awareness is proportionate to the hotel/brand resources. Why? Apart from having a general awareness of the environmental issues, all members of staff can take steps to limit their environmental impact. How? Through simple actions (“turn off the light when leaving an empty room”) and specific practices depending on the job (e.g. for cooks: “don’t leave the gas burners on”). A list of these specific practices per post is available on the Intranet. Each Head of Department reviews them and is responsible for their good application. Compliance? When the simple actions and the specific practices are known by all and applied in the hotel.
They are documented, regularly reminded, displayed and communicated to all employees.
11 Why? Our clients are increasingly sensitive to environment preservation: they practice open-air sports, sort their waste… work in companies that apply corporate social responsibility. This topic can bring out constructive discussion. However, the approach should not be moralistic or pessimistic but positive and enthusiastic. How? Presentation of the value of the local natural surroundings with its fragile aspects and how to protect it. This can lead to discovery activities organized with associations.
Presentation of simple actions that can be adopted “in hotels as in the home” to limit environmental impact; this awareness-raising approach can be undertaken within the framework of national or international programs.
Compliance? When one awareness-raising event is undertaken during the year. Offer our guests less polluting means of transportation Why? Transportation represents over one quarter of the world’s energy consumption and emissions of greenhouse gases. The number of vehicles on the road (700 million in 2005) has increased tenfold in the last 60 years. Car is the most used form of motorized transportation, ahead of bus or train. How?
The hotel can facilitate public transportation by: providing detailed information on how to get to the hotel by public transportation on the hotel reservation website; giving bus and tube maps to guests. The hotel can also propose alternative means of transportation: bicycles, electric car, rollerblades… Compliance? When the hotel encourages the use of public transportation or provides alternative means of transportation. Make our guests aware of environmental issues > > > >
Key figures > The world’s total primary energy supply has doubled in 35 years.
> Buildings represent 40% of this consumption. > 16,000 billion dollars of investments will be necessary to satisfy the world energy demand in 2030.
“An expert testimonial” by Mark Radka, Energy Program Coordinator – UNEP (United Nations Environment Program). “Energy manifests itself in different forms: heat, light as well as mechanical, electrical, chemical, and nuclear energy. It is stored in a number of primary energy sources (oil, coal…), to produce secondary energy sources. The latter ones can be easily moved, stored, and delivered to consumers. Electricity is the most common secondary energy source. Primary energy sources can be divided into two groups: renewable energy (hydropower, solar, wind, geothermal and biomass) that can be replenished in a short period of time; non-renewable energy (oil, natural gas, coal and uranium ore) for which it takes millions of years to be replenished.
According to the latest forecasts by the International Energy Agency, non-renewable energy sources will continue to dominate the world’s energy supply. Indeed, oil, natural gas and coal alone will account for over three-quarters of the projected increase (estimated at around 60%) in world primary energy demand between 2002 and 2030. The earth’s energy resources are adequate to meet this growth. However, the capital costs required to finance the infrastructures needed to extract and deliver these additional energy resources to consumers are huge (some USD 16 trillion dollars over the period 2003-2030).
Consuming less energy and adopting energy- efficient technologies reduces the need for investment in energy infrastructure and increases the competitiveness of businesses. It can further bring about environmental benefits in the form of reduced emissions of global warming gases and local air pollutants. Not least, it can offer social benefits by improving energy security – through reduced reliance on fossil fuels, particularly when imported.” > >
14 Key Figures > 40% of worldwide emissions of the main greenhouse gas, carbon dioxide, originate from buildings. > The earth’s average surface temperature rose by 33° F (0.6°C) during the 20th century. > The greenhouse effect is expected to lead to a temperature rise of anything between 35 and 42° F (1.4 and 5.8°C) during the 21st century. In comparison, the average temperature during an Ice Age is 41°F (5°C) lower than current temperatures.
15 “An expert testimonial” by Bernard Jamet, Expert for the Global Environment Facility – United Nations Environment Program (UNEP).
“The greenhouse effect is a natural phenomenon which is vital for life on Earth, and without which the average surface temperature would be around 0°F (-18°C). Certain gases in the atmosphere, known as greenhouse gases, trap the sun’s infrared radiation; in so doing, the atmosphere acts like the panes of a greenhouse. Human activities however are tending to increase the amount of greenhouse gases in the atmosphere thus causing the planet to warm up more than it would otherwise; it is this additional greenhouse effect which worries the international community. According to the IPCC (Intergovernmental Panel on Climate Change), the increase of the greenhouse effect during the 20th century has already resulted in a decline of the snow cover and the size of glaciers as well as a rise of the average sea level.
During the 21st century, the impact on humans will inevitably increase: more heat waves, impoverishment of ecosystems and arable lands, increased prevalence of infectious diseases, etc. In order to stave off this planetary phenomenon, the Kyoto protocol (1997) sets a target for cutting greenhouse gas emissions by at least 5% by 2012 relative to 1990 levels for the 40 industrialized countries. This target, which will be followed by more ambitious targets, already calls for significant changes to our way of doing things.”