VARTA General Catalogue 2017/2018

 
VARTA General Catalogue 2017/2018
GENERAL CATALOGUE
                       2017/2018
August 2017
VARTA General Catalogue 2017/2018
GESAMTKATALOG 2014/2015
        GENERAL CATALOGUE 2017/2018
        INNOVATION, KOMPETENZ, QUALITÄT
        INNOVATION, COMPETENCE, QUALITY
        Jump into the future recharged and ready to go with VARTA Consumer

        Energy is the essence of what we do, and we aim to prove that to you and your customers again this year,
        by meeting consumers’ increased demands with innovative new products and communication tools. In
        addition to developing fresh campaigns with a powerful impact for our entire range − from the market-
        leading portable batteries in the DACH region to rechargeable and special batteries, flashlights and
        modern charging solutions − we are also striking out in a new direction for product development and
        presentation, to respond to the changing needs and increasing mobility of your customers.

        As usual, quality, constant innovation and sustainability, particularly in terms of our business
        relationships, continues to be of great importance to us. We therefore support your sales activities
        through first-rate category management and award-winning displays, and we work with you to find a
        creative solution for individual challenges at the POS.

        At the same time, both we and you benefit from our global network: We are part of the five-billion-dollar
        company Spectrum Brands, which not only provides us with international strength, but also with a never-
        ending source of new influences and ideas from a wide range of industries.
                                                                                                                                   Peter Werner
        Jump into the future with us, recharged and ready to go, and enjoy the benefits of our products, our values                General Manager Sales & Marketing
        and our sustainability.                                                                                                    Consumer Batteries Europe / MEA

        All mentioned products and specifications are subject to change.
        In case of non-availability of any product or item, VARTA Consumer Batteries GmbH & Co. KGaA cannot be held responsible.
        This catalogue is for international use.
        Some of the products shown may not be available in all countries.
        The pictures might be different to the original products. Technical changes and errors reserved.

2   2
VARTA General Catalogue 2017/2018
QUALITY "MADE IN GERMANY"                                                       4

GENERAL PURPOSE                                                                 8
Lithium | Max Tech | High Energy | Longlife | Energy | Superlife

RECHARGEABLES AND CHARGERS                                                    22
Rechargeables | Endless Energy | Special Rechargeables | Chargers

PORTABLE POWER                                                                36
ELECTRONICS / BUTTON CELLS                                                    46
Professional Lithium (Photo) | Professional Electronics | Watch Batteries |
Hearing Aid I Special Batteries

LIGHTS AND BULBS                                                              56
High Optics | Indestructible | Outdoor Sports | Maya The Bee | Minions |
Paul The Bear | Women | Work | Day Lights | Aluminium Lights | Gadgets

PRODUCT DISPLAY SYSTEMS                                                       98
Please contact your VARTA sales person for optimized POS solutions

ASSORTMENT OVERVIEW                                                           102

                                                                                    3
VARTA General Catalogue 2017/2018
Innovative developments and best-in-class
production standards account for VARTA's
outstanding product quality.

VARTA products are honored by leading
test magazines again and again. That is
owed to our dedicated staff.

                                             QUALITY "MADE IN GERMANY" -

VARTA products withstand all usage
conditions due to constantly optimized and
inspected material properties.
4
VARTA General Catalogue 2017/2018
TRUSTED ALL OVER THE WORLD
VARTA Consumer is one of the most significant battery producers in the       You will find the VARTA European central warehouse in Ellwangen,
world. This is mainly due to the consistent high product quality. "Made in   where the 417 members of German Sales, Central Marketing and
Germany" is not only an indication of product quality, but a value that we   Administration are based. From the Ellwangen distribution center,
hold close to our heart. Despite its international success, VARTA remains    customers in 20 countries receive direct deliveries and 70 more are
true to its roots as the only battery manufacturer in Germany, employing     supplied by related companies or distribution partners. The European
430 people in alkaline-manganese battery production and product              Headquarters of VARTA Consumer is based in Sulzbach near Frankfurt/
packaging in Dischingen, Germany. Every year, around 1.4 billion Alkaline    Main. VARTA Consumer Batteries GmbH & Co. KGaA employs 870
batteries are produced for the international market.                         staff across Germany and is part of the Spectrum Brands Corporate
                                                                             Group, a globally operating corporation in the consumer goods market.

                                                                                                                                                     5
VARTA General Catalogue 2017/2018
Every day, VARTA Consumer serves more        Own research and test labs guarantee
than 1200 orders throughout Europe. 63%      highest quality and environmental
of all deliveries are sent to customers in   management standards.
less than 24 hours.

6
VARTA General Catalogue 2017/2018
Based on many years of experience and
                                                                           consistent innovation, VARTA Consumer
                                                                           offers a broad range of first-class energy
                                                                           solutions.

INNOVATIVE SOLUTIONS THAT SET
NEW STANDARDS!
VARTA Consumer can look back on more than 130 years of experience and      For example, VARTA's Lithium cells can be used under extreme
constant progress. When Neal Armstrong was the first human being to        temperature conditions, from -40 to + 60 degrees Celsius. VARTA
set foot on the moon, VARTA also wrote history: the astronaut's camera     Consumer belongs to the top three innovation leaders in the industry
was equipped with VARTA batteries. Today the renowned brand with           sector in Europe, with individual and high-quality energy solutions that
its forward-looking product ideas sets trends for the complete industry    combine optimal performance and sustainability.
sector. VARTA Consumer sets global standards for battery quality: the
performance reliability and the product life of batteries are constantly
improved and optimized for the demands of modern devices.

                                                                                                                                                      7
VARTA General Catalogue 2017/2018
ELECTRONICS | ASSORTMENT 2017/18

GENERAL            PURPOSE
BEST ENERGY FOR EVERY DEVICE

8
VARTA General Catalogue 2017/2018
ELECTRONICS | ASSORTMENT 2017/18

9
    ASSORTMENT OVERVIEW   PRODUCT DISPLAY SYSTEMS   LIGHTS AND BULBS   PROFESSIONAL/BUTTON CELLS   PORTABLE POWER   RECHARGEABLE   GENERAL PURPOSE
VARTA General Catalogue 2017/2018
GENERAL PURPOSE | ASSORTMENT 2017/18

     LITHIUM
     PROFESSIONAL ENERGY

     VARTA's Lithium assortment fulfills the highest quality and performance
     demands in all areas of modern life. The perfect solution for energy-
     intensive fields of application like digital cameras, GPS systems and
     smoke detectors, Lithium batteries also work exceptionally well under
     extreme conditions. VARTA Lithium batteries master temperature ranges
     from -40 degrees Celsius up to + 60 degrees Celsius. High-tech devices are
     supplied with maximum performance and endurance. Up to 38% reduced
     weight in comparison to alkaline: perfect for sport and outdoor usages. In
     addition, VARTA's Lithium technology allows a guaranteed storage time of
     15 years (except 9V).

10
GENERAL PURPOSE | ASSORTMENT 2017/18

                                                                                                                                                                            GENERAL PURPOSE
                               1.       For a faster
                               orientation: battery size and
                                                                                                                                3.       Guaranteed storage time of
                                                                                                                                15 years (except 9V)
                               chemical system

                                                                                                                                 4.

                                                                                                                                                                            RECHARGEABLE
                                                                                                                                           Best in class consumer
                                                                                                                                 guidance: one large and easy to under-
                                                                                                                                 stand icon to identify recommended
                                                                                                                                 use at first glance

                                 2.                                                                                              5.

                                                                                                                                                                            PORTABLE POWER
                                                                                                                                           Single Press Out for improved
                                       Comparable                                                                                storage

                                                                                                                                 6.
                               performance claims
                               across product tiers for
                               product differentiation                                                                                   Best before date is indicated
                                                                                                                                 on each battery

                                                                                                                                                                            PROFESSIONAL/BUTTON CELLS
                                                                                                                        Withstands Extreme
                                                                                     Smoke detector
                                                                                                                        Temperatures

                                                                                                                                                                            LIGHTS AND BULBS
                                                                                     Digital Cameras                     GPS Systems

                                                                                                                                                                            PRODUCT DISPLAY SYSTEMS

Indoors or outdoors - professional solutions                                           VARTA Lithium batteries are available in different sizes so that the
                                                                                       maximum performance can be reached for every type of application.
for ultimate needs

Available as:
 Type            Voltage (V)           System             Width (mm)   Height (mm)    Depth (mm)       Diameter (mm)   Weight (g)              IEC       Others
                                                                                                                                                                            ASSORTMENT OVERVIEW

 6103                1.5               Lithium                 -          44.5             -               10.5           7.3               FR10G445     Micro, AAA

 6106                1.5               Lithium                 -          50.5             -               14.5          14.15               FR14505     Mignon, AA

 6122                9.0               Lithium               26.5          49             17.5               -            36                    -        9V, E-Block
For more details, see page 104

                                                                                                                                                                           11
GENERAL PURPOSE | ASSORTMENT 2017/18

     MAX TECH
     PRECISE ENERGY

     Get the best possible energy solution for your digital devices with VARTA
     Max Tech. Developed for devices that need precise energy in changing
     requirements, VARTA Max Tech delivers precise, flexible levels of energy.

                           VARTA Max Tech AA, AAA,                               VARTA guarantees an ex-
                           C and D batteries are pro-                            tended storage time of 10
                           duced in Germany - quality                            years (except 9V).
                           you can trust and rely on at        YEARS
                           any time.                           POWER
                                                              IN STORAGE*

12
GENERAL PURPOSE | ASSORTMENT 2017/18

                              1.

                                                                                                                                                                          GENERAL PURPOSE
                                      "MADE IN
                              GERMANY" as proof of origin

                                                                                                                                4.
                              and quality

                              2.       For a faster
                              orientation: battery size
                                                                                                                                         Guaranteed storage time of
                                                                                                                                10 years (except 9V)

                              and chemical system

                                                                                                                                                                          RECHARGEABLE
                                                                                                                               5.        Best in class consumer
                                                                                                                               guidance: one large and easy to under-
                                                                                                                               stand icon to identify recommended
                                                                                                                               use at first glance

                              3.                                                                                               6.

                                                                                                                                                                          PORTABLE POWER
                                                                                                                                         Single Press Out for improved
                                       Comparable                                                                              storage

                                                                                                                               7.
                              performance claims across
                              product tiers for product
                              differentiation
                                                                                                                                       Best before date is indicated
                                                                                                                               on each battery

                                                                                                                                                                          PROFESSIONAL/BUTTON CELLS
                                                                                                          Photoflash

                                                                                                                                                                          LIGHTS AND BULBS
                                                                                                          Digital Cameras

                                                                                                          Game Controllers

                                                                                                                                                                          PRODUCT DISPLAY SYSTEMS

Precise energy for high-tech devices                                                   VARTA Max Tech batteries are available in different sizes so that the
                                                                                       maximum performance can be reached in every application.

Available as:
 Type           Voltage (V)       System       Width (mm)   Height (mm)   Depth (mm)   Diameter (mm)   Weight (g)       IEC        Others

 4703              1.5            Alkaline          -          44.5           -            10.5          11.5          LR03        Micro, AAA, MN2400, Ministilo
                                                                                                                                                                          ASSORTMENT OVERVIEW

 4706              1.5            Alkaline          -          50.5           -            14.5          23.8          LR6         Mignon, AA, MN1500, Stilo

 4714              1.5            Alkaline          -           50            -            26.2          65.8          LR14        Baby, C, MN1400, 1/2 Torcia

 4720              1.5            Alkaline          -          61.5           -            34.2           140          LR20        Mono, D, MN1300, Torcia

 4722              9.0            Alkaline         26.5        48.5          17.5            -            47           6LR61       E-Block, PP3, MN1604, Transistor
For more details, see page 106

                                                                                                                                                                         13
GENERAL PURPOSE | ASSORTMENT 2017/18

     HIGH ENERGY
     POWERFUL ENERGY

     High Energy is the most powerful of the VARTA batteries. Developed
     especially for use in devices like toys, computer equipment or flashlights,
     VARTA High Energy offers the powerful energy needed for devices with
     high energy consumption.

                            VARTA High Energy AA,                                  VARTA guarantees an ex-
                            AAA, C and D batteries are                             tended storage time of 10
                            produced in Germany - qua-                             years (except 4.5V and 9V).
                            lity you can trust and rely         YEARS
                            on at any time.                     POWER
                                                                IN STORAGE*

14
GENERAL PURPOSE | ASSORTMENT 2017/18

                              1.

                                                                                                                                                                            GENERAL PURPOSE
                                      "MADE IN
                              GERMANY" as proof of origin

                                                                                                                                 4.
                              and quality

                              2.       For a faster
                              orientation: battery size
                                                                                                                                          Guaranteed storage time of
                                                                                                                                 10 years (except 4.5V and 9V)

                              and chemical system

                                                                                                                                                                            RECHARGEABLE
                                                                                                                                 5.        Best in class consumer
                                                                                                                                 guidance: one large and easy to under-
                                                                                                                                 stand icon to identify recommended
                                                                                                                                 use at first glance

                              3.                                                                                                 6.

                                                                                                                                                                            PORTABLE POWER
                                                                                                                                           Single Press Out for improved
                                                                                                                                 storage
                                       Comparable

                                                                                                                                 7.
                              performance claims across
                              product tiers for product
                              differentiation                                                                                            Best before date is indicated
                                                                                                                                 on each battery

                                                                                                                                                                            PROFESSIONAL/BUTTON CELLS
                                                                                                          Battery-Operated Toys

                                                                                                                                                                            LIGHTS AND BULBS
                                                                                                          Wireless Mouse

                                                                                                          Flashlights

                                                                                                                                                                            PRODUCT DISPLAY SYSTEMS

The powerful High Energy for power hungry                                              VARTA High Energy batteries are available in different sizes so that the
                                                                                       maximum performance can be achieved in every application.
devices
Available as:
 Type           Voltage (V)     System        Width (mm)    Height (mm)   Depth (mm)   Diameter (mm)     Weight (g)        IEC        Others
                                                                                                                                                                            ASSORTMENT OVERVIEW

 4903              1.5          Alkaline           -           44.5           -            10.5             11.4         LR03         Micro, AAA, MN2400, Ministilo

 4906              1.5          Alkaline           -           50.5           -            14.5             23.8           LR6        Mignon, AA, MN1500, Stilo

 4914              1.5          Alkaline           -            50            -            26.2             65.8         LR14         Baby, C, MN1400, 1/2 Torcia

 4920              1.5          Alkaline           -           61.5           -            34.2            136.9         LR20         Mono, D, MN1300, Torcia

 4922              9.0          Alkaline         26.5          48.5          17.5            -              46          6LP3146       E-Block, PP3, MN1604, Transistor

 4912              4.5          Alkaline          62            67           22              -              174          3LR12        Normal, MN1203
For more details, see page 108

                                                                                                                                                                           15
GENERAL PURPOSE | ASSORTMENT 2017/18

     LONGLIFE
     LONG-LASTING ENERGY

     VARTA Longlife is the long-lasting in VARTA's battery range. It performs
     especially well in devices with constant and low energy needs, for
     example remote controls, wall clocks or radios. Here, the Longlife battery
     range stands out with long run times and reliable energy delivery.

                            VARTA Longlife AA, AAA,                               VARTA guarantees an ex-
                            C and D batteries are pro-                            tended storage time of 10
                            duced in Germany - quality                            years (except 4.5V and 9V).
                            you can trust and rely on at       YEARS
                            any time.                          POWER
                                                               IN STORAGE*

16
GENERAL PURPOSE | ASSORTMENT 2017/18

                              1.

                                                                                                                                                                           GENERAL PURPOSE
                                      "MADE IN
                              GERMANY" as proof of origin

                                                                                                                                4.
                              and quality

                              2.       For a faster
                              orientation: battery size
                                                                                                                                         Guaranteed storage time of
                                                                                                                                10 years (except 9V)

                              and chemical system

                                                                                                                                5.

                                                                                                                                                                           RECHARGEABLE
                                                                                                                                         Best in class consumer
                                                                                                                               guidance: one large and easy to under-
                                                                                                                               stand icon to identify recommended
                                                                                                                               use at first glance

                              3.                                                                                                6.

                                                                                                                                                                           PORTABLE POWER
                                                                                                                                          Single Press Out for improved
                                                                                                                                storage

                                                                                                                                7.
                                      Comparable
                              performance claims across
                              the product tiers for
                                                                                                                                        Best before date is indicated
                              product differentiation
                                                                                                                                on each battery

                                                                                                                                                                           PROFESSIONAL/BUTTON CELLS
                                                                                                         Remote Controls For TVs
                                                                                                         And Music Systems

                                                                                                                                                                           LIGHTS AND BULBS
                                                                                                         Wall Clocks

                                                                                                         Radios

                                                                                                                                                                           PRODUCT DISPLAY SYSTEMS

The long-lasting Longlife for low-drain devices                                        VARTA Longlife batteries are available in different sizes so that the
                                                                                       maximum performance can be achieved in every application.

Available as:
 Type           Voltage (V)      System      Width (mm)     Height (mm)   Depth (mm)   Diameter (mm)    Weight (g)       IEC        Others
                                                                                                                                                                           ASSORTMENT OVERVIEW

 4103              1.5           Alkaline         -            44.5           -            10.5            11.3         LR03        Micro, AAA, MN2400, Ministilo

 4106              1.5           Alkaline         -            50.5           -            14.5            23.2         LR6         Mignon, AA, MN1500, Stilo

 4114              1.5           Alkaline         -             50            -            26.2            65.8         LR14        Baby, C, MN1400, 1/2 Torcia

 4120              1.5           Alkaline         -            61.5           -            34.2           135.1         LR20        Mono, D, MN1300, Torcia

 4122              9.0           Alkaline       26.5           48.5          17.5            -             46          6LP3146      E-Block, PP3, MN1604, Transistor

 4112              4.5           Alkaline        62             67           22              -             89.5         3LR12       Normal, MN1203
For more details, see page 116

                                                                                                                                                                          17
GENERAL PURPOSE | ASSORTMENT 2017/18

     ENERGY
     SIMPLY ALKALINE FOR BASIC NEEDS

     VARTA Energy is VARTA‘s basic alkaline range, offering very good value
     for money.

                          VARTA Energy AA, AAA, C and D batteries are produced
                          in Germany - in a quality you can trust and rely on at
                          any time.

18
GENERAL PURPOSE | ASSORTMENT 2017/18

                                                                                                                                                                         GENERAL PURPOSE
                                                                                                                              2.
                              1.
                                                                                                                                        Value proposition claim

                                       For a faster
                              orientation: battery size
                              and chemical system

                                                                                                                              3.

                                                                                                                                                                         RECHARGEABLE
                                                                                                                                       Icon to communicate
                                                                                                                              value proposition

                                                                                                                              4.        Single Press Out for improved

                                                                                                                                                                         PORTABLE POWER
                                                                                                                              storage

                                                                                                                              5.      Best before date is indicated
                                                                                                                              on each battery

                                                                                                                                                                         PROFESSIONAL/BUTTON CELLS
                                                                                                                                                                         LIGHTS AND BULBS
                                                                                                                                                                         PRODUCT DISPLAY SYSTEMS

VARTA Energy – the simply alkaline for basic needs                                                VARTA Energy batteries are available in different sizes.

Available as:
 Type           Voltage (V)     System        Width (mm)   Height (mm)   Depth (mm)   Diameter (mm)     Weight (g)      IEC       Others

 4103              1.5          Alkaline          -           44.5           -            10.5             11.3        LR03       Micro, AAA, MN2400, Ministilo
                                                                                                                                                                         ASSORTMENT OVERVIEW

 4106              1.5          Alkaline          -           50.5           -            14.5             22.9         LR6       Mignon, AA, MN1500, Stilo

 4114              1.5          Alkaline          -            50            -            26.2             65.8        LR14       Baby, C, MN1400, 1/2 Torcia

 4120              1.5          Alkaline          -           61.5           -            34.2            135.1        LR20       Mono, D, MN1300, Torcia

 4122              9.0          Alkaline         26.5         48.5          17.5            -              46         6LP3146     E-Block, PP3, MN1604, Transistor
For more details, see page 122

                                                                                                                                                                        19
GENERAL PURPOSE | ASSORTMENT 2017/18

     SUPERLIFE
     FOR THE PRICE-CONSCIOUS

     Reliable and affordable – the VARTA Superlife zinc carbon range combines
     excellent VARTA quality with the chance to save money. VARTA Superlife
     is the ideal companion for low-drain appliances like wall clocks, alarm    Wall Clock
     clocks or remote controls.

20
GENERAL PURPOSE | ASSORTMENT 2017/18

                                                                                                                                                                       GENERAL PURPOSE
                              1.       For a faster
                              orientation: battery size
                              and chemical system

                                                                                                                                                                       RECHARGEABLE
                                                                                                                               3.      Best in class consumer
                                                                                                                             guidance: one large and easy to under-
                                                                                                                             stand icon to identify recommended
                                                                                                                             use at first glance

                                                                                                                                                                       PORTABLE POWER
                              2.     Reliable
                              VARTA quality

                                                                                                                                                                       PROFESSIONAL/BUTTON CELLS
                                                                                                         Wall Clock

                                                                                                                                                                       LIGHTS AND BULBS
                                                                                                         Remote Controls

                                                                                                                                                                       PRODUCT DISPLAY SYSTEMS

Reliable energy for basic requirements                                            VARTA Superlife zinc carbon batteries are available in different sizes so
                                                                                  that the maximum performance can be achieved in every application.

Available as:
 Type           Voltage (V)         System           Width (mm)   Height (mm)   Depth (mm)   Diameter (mm)        Weight (g)             IEC       Others
                                                                                                                                                                       ASSORTMENT OVERVIEW

 2003              1.5            Zinc Carbon              -         44.5           -             10.5                7.75              R03P       Micro, AAA

 2006              1.5            Zinc Carbon              -         50.5           -             14.5                16.8              R6P        Mignon, AA

 2014              1.5            Zinc Carbon              -          50            -             26.2                47.1              R14P       Baby, C

 2020              1.5            Zinc Carbon              -         61.5           -             34.2                99.2              R20P       Mono, D

 2022              9.0            Zinc Carbon             26.5       48.5          17.5            -                  38                6F22       E-Block, 9V

 2012              4.5            Zinc Carbon             62          67           22              -                  110              3R12P       Normal, 4.5V
For more details, see page 124

                                                                                                                                                                      21
RECHARGEABLE | ASSORTMENT 2017/18

RECHARGEABLE
 PRIMÄRE             RUNDZELLEN
THE
 BESSERE
    GREEN ORIENTIERUNG.
          PRODUCT LINE. BESSERE
                        THE BEST LEISTUNG.
                                 CONSUMEREXKLUSIV
                                           ORIENTATION
                                                   VON VARTA.
COMBINED WITH INNOVATIVE, FORWARD-LOOKING TECHNOLOGY
22
RECHARGEABLE | ASSORTMENT 2017/18

23
     ASSORTMENT OVERVIEW   PRODUCT DISPLAY SYSTEMS   LIGHTS AND BULBS   PROFESSIONAL/BUTTON CELLS   PORTABLE POWER   RECHARGEABLE   GENERAL PURPOSE
WIEDERAUFLADBAR | SORTIMENT 2014/15

     RECHARGEABLE
     BATTERIES
     The simplified VARTA rechargeable assortment focusses on high-sellers    6 compelling
     including more special products and the broadest 'Ready To Use' range.
                                                                              advantages of 'Ready To Use' Rechargeable
     The VARTA blister design leads the consumer to a faster and easier       Batteries
     purchasing decision.
                                                                              1. VARTA 'Ready to Use' Rechargeable Batteries are ready to be used straight from
                                                                                 the pack without requiring charging first.

     Pre-Charged and stays charged                                            2. VARTA 'Ready to Use' Rechargeable Batteries have a very low self-discharge and
                                                                                 an extremely long shelf life up to 75% remaining capacity after 12 months (AAA
                                                                                 1000mAh/ AA 2600 mAh up to 65%).
     Straight from the pack!                                                  3. It‘s possible to keep VARTA 'Ready to Use' Rechargeable Batteries in your
                                                                                 device for a long time without recharging.
                                                                              4. Due to different capacities it's possible to use VARTA 'Ready to Use' Rechargeable
                                                                                 Batteries for energy-hungry as well as low drain devices.
                                                                              5. All VARTA 'Ready to Use' Rechargeable Batteries are rechargeable in all chargers.
     Low Self Discharge                                                       6. 74% of consumers understand the 'Ready to Use' claiming the most vs other
                                    6 Months   12 Months
                                                                                 pre-charged claims*.
                                                                                                                *Source: Independent European Market Research Study, 2012

24
RECHARGEABLE | ASSORTMENT 2017/18

                                                                                                                                                                                       GENERAL PURPOSE
                              1.       For a faster
                                                                                                                                               4.      Visible labelling of
                                                                                                                                               the minimum capacity for
                              orientation: battery size                                                                                        better differentiation
                              and electrochemical system

                              2.                                                                                                               5.

                                                                                                                                                                                       RECHARGEABLE
                                      Self-explanatory                                                                                                Easier navigation
                              icon for pre-charged cells                                                                                       thanks to icons referring
                                                                                                                                               to respective devices and

                              3.
                                                                                                                                               applications

                                      „SAVE MONEY“
                              claim to communicate the key
                              benefit of Rechargeable Batteries

                                                                                                                                                                                       PORTABLE POWER
                                                                                                                                               6.     „PRE-CHARGED“
                                                                                                                                               Supporting the 'Ready To Use'
                                                                                                                                               claim

                                                                                                                                                                                       PROFESSIONAL/BUTTON CELLS
                                                                                                                                                   Battery-Operated
                                                                                       Microphone                    Alarm Clock
                                                                                                                                                   Toys

                                                                                                                                                   Photoflash

                                                                                                                                                                                       LIGHTS AND BULBS
                                                                                       Wireless Mouse                GPS Systems

                                                                                       Babymonitor                   Game
                                                                                                                                                   L.E.D. Flashlights
                                                                                                                     Controllers

                                                                                                                                                                                       PRODUCT DISPLAY SYSTEMS

All capacities and sizes                                                                            VARTA offers rechargeable cells for every application. All common
                                                                                                    sizes up to the highest capacities are 'Ready To Use'. An environmentally-
                                                                                                    friendly product assortment to meet the highest consumer demands.
Available as:
 Type           Voltage (V)     Electrochemical System     Typical capacity (mAh)   Width (mm)      Height (mm)   Depth (mm)   Diameter (mm)    Weight (g)       IEC    Others
 56743             1.2                  Ni-MH                       550                 -              44.5           -            10.5             12         HR 03    AAA, Micro
 56703             1.2                  Ni-MH                       800                 -              44.5           -            10.5             12         HR 03    AAA, Micro
                                                                                                                                                                                       ASSORTMENT OVERVIEW

 5703              1.2                  Ni-MH                      1000                 -              44.5           -            10.5             14         HR 03    AAA, Micro
 56746             1.2                  Ni-MH                      1350                 -              50.5           -            14.5             25          HR 6    AA, Mignon
 56716             1.2                  Ni-MH                      1600                 -              50.5           -            14.5             25          HR 6    AA, Mignon
 56706             1.2                  Ni-MH                      2100                 -              50.5           -            14.5             29          HR 6    AA, Mignon
 56756             1.2                  Ni-MH                      2400                 -              50.5           -            14.5             30          HR 6    AA, Mignon
 5716              1.2                  Ni-MH                      2600                 -              50.5           -            14.5             30          HR 6    AA, Mignon
 56714             1.2                  Ni-MH                      3000                 -               50            -             26              66          HR 14   C, Baby
 56720             1.2                  Ni-MH                      3000                 -              61.5           -            34.2             82          HR 20   D, Mono
 56722             9.0                  Ni-MH                       200                26.6            15.7          48.5            -              36         HR 9V    9V, E-Block
 For more details, see page 128
                                                                                                                                                                                      25
WIEDERAUFLADBAR | SORTIMENT 2014/15

     ENDLESS ENERGY
     FOR ANY APPLICATION
     Satisfy the daily energy need by the NEW VARTA Endless Energy
     Rechargeable Batteries. The highest amount of recharge cycles* offers
     the perfect energy solution for every application. As they are ready to   Make a contribution to environmental protection while running all your
     use and characterized by a very low self discharge, money can be saved    devices with the perfect amount of energy due to their compelling
     easily by using VARTA Endless Energy Rechargeable Batteries.              advantages.

                                                                                                   *Based on IEC 61951-2 (7.5.1.3) Ed.3. Performance may vary according to use.
                                                                                                     **Based on IEC 61951-2 (7.4) Ed.3. Performance may vary according to use.

26
RECHARGEABLE | ASSORTMENT 2017/18

                         VARTA ENDLESS ENERGY

                                                                                                                                                                                GENERAL PURPOSE
                         Rechargeable batteries with high number of charges in most demanded capacities:

                                                                                                                                                                                RECHARGEABLE
                                                                                                                                                                                PORTABLE POWER
                                                                                                                                                                                PROFESSIONAL/BUTTON CELLS
                                                Battery-Operated Toys                   Microphone                          Wireless Mouse

                                                                                                                                                                                LIGHTS AND BULBS
                                                 GPS Systems                            Radio                               Alarm Clock

                                                 Game Controllers                       Digital Camera                      Babymonitor

                                                                                                                                                                                PRODUCT DISPLAY SYSTEMS

All capacities and sizes                                                                        VARTA offers Endless Energy rechargeable cells for every application.
                                                                                                An environmental-friendly, economical and ready to use product range
                                                                                                to meet consumer demands.
Available as:
 Type           Voltage (V)   Electrochemical System   Typical capacity (mAh)   Width (mm)      Height (mm)   Depth (mm)   Diameter (mm)     Weight (g)    IEC    Others
 56663             1.2                Ni-MH                     550                 -              44.5           -            10.5             12        HR 03   AAA, Micro
 56666             1.2                Ni-MH                    1000                 -              50.5           -            14.5             23        HR 6    AA, Mignon
                                                                                                                                                                                ASSORTMENT OVERVIEW

 56673             1.2                Ni-MH                     750                 -              44.5           -            10.5             13        HR 03   AAA, Micro
 56676             1.2                Ni-MH                    1900                 -              50.5           -            14.5             28        HR 6    AA, Mignon
 56683             1.2                Ni-MH                     950                 -              44.5           -            10.5             13        HR 03   AAA, Micro
 56686             1.2                Ni-MH                    2500                 -              50.5           -            14.5             30        HR 6    AA, Mignon
 For more details, see page 134

                                                                                                                                                                               27
RECHARGEABLE | ASSORTMENT 2017/18

     NEW ENERGY SOLUTIONS:
     SPECIAL BATTERIES
     Innovative application-specific products complete the VARTA             Tailor-made solutions to satisfy consumer needs, to save money and to
     rechargeable assortment.                                                protect the environment.
     Whether you use low drain devices like solar lights or power-hungry
     toys, VARTA has the matching special battery for every battery-driven
     device.

28
RECHARGEABLE | ASSORTMENT 2017/18

VARTA Rechargeable                                                     VARTA Rechargeable                                          VARTA Rechargeable

                                                                                                                                                                                     GENERAL PURPOSE
TOYS ACCU                                                              PHONE ACCU                                                  SOLAR ACCU
– Especially developed to meet the                                     – Premium quality for the growing analog and digital        – Especially developed for solar garden lights
   requirements of toys                                                  cordless phone market                                     – Optimized capacity for solar lights which
– High capacity for power-hungry toys and                              – Optimized capacity for cordless phones which 		             charge their batteries with low current
   long-lasting fun                                                      need to recharge their batteries every day                – With NiMH long-lasting energy
– 'Ready To Use' technology, low self-discharge,                       – Rechargeable hundreds of times without memory             – Fast-growing market of solar lights
   high current capability and long durability                           effect                                                    – Ideal for garden centers and DIY channel

                                                                                                                                                                                     RECHARGEABLE
– Fits in every battery-driven toy (AA, AAA)                           – Precise energy and durable power supply
– Child warning symbol and improved +/- poles                          – A VARTA BEST SELLER in electronics stores and DIY
  indication for more safety                                            channel

                                                                                                                                                                                     PORTABLE POWER
                                                                                                                                                                                     PROFESSIONAL/BUTTON CELLS
                                                                                                                                                                                     LIGHTS AND BULBS
              Battery-Operated
                                            Toys                                              DECT Telephones                                     Garden Solar Lights
              Toys

              Electronical                  Game
              Games                         Controllers

                                                                                                                                                                                     PRODUCT DISPLAY SYSTEMS

All capacities and sizes                                                                             The capacity of VARTA special batteries - from 550 mAh up to 2400
                                                                                                     mAh - is optimized for different applications.

              Available as:

               Type           Voltage (V)   Electrochemical System   Typical capacity (mAh)    Height (mm)      Diameter (mm)   Weight (g)           IEC        Others

               56783             1.2                Ni-MH                     800                 44.5              10.5           12               HR 03       AAA, Micro
 Toy Accu

                                                                                                                                                                                     ASSORTMENT OVERVIEW

               56786             1.2                Ni-MH                    2400                 50.5              14.5           30               HR 6        AA, Mignon

               58397             1.2                Ni-MH                     550                 44.5              10.5           12               HR 03       AAA, Micro
 Phone Accu

               58398             1.2                Ni-MH                     800                 44.5              10.5           12               HR 03       AAA, Micro

               58399             1.2                Ni-MH                    1600                 50.5              14.5           25               HR 6        AA, Mignon

               56733             1.2                Ni-MH                     550                 44.5              10.5           12               HR 03       AAA, Micro
 Solar Accu

               56736             1.2                Ni-MH                     800                 50.5              14.5           19               HR 6        AA, Mignon

For more details, see page 136
                                                                                                                                                                                    29
RECHARGEABLE | ASSORTMENT 2017/18

     CHARGERS
     MODERN DESIGN FOR HIGHEST DEMANDS

     Our in-depth analysis of the latest consumer needs and retailer The new VARTA LCD charger range has a special focus on transparency in
     requirements has led to the optimization of our charger assortment, from the charging process, security and design.
     simple user friendly easy chargers at best price to innovative high-end TRY IT OUT!
     chargers.

30
RECHARGEABLE | ASSORTMENT 2017/18

                                                               3.

                                                                                                              GENERAL PURPOSE
                                                                       Rechargeable battery sizes and
                                                               additional charging features

1.

                                                                                                              RECHARGEABLE
        Easily under-
 standable icon for the

                                                                4.
 charging time

                                                                      Highlighted safety and charging
                                                               characteristics

2.

                                                                                                              PORTABLE POWER
        „SAVE MONEY“
claim communicating
the key benefit of

                                                               5.
Rechargeable Batteries

                                                                       Pre-charged 'Ready To Use'
                                                              cells included

                                                               6.

                                                                                                              PROFESSIONAL/BUTTON CELLS
                                                                     Garnishing of Rechargeable
                                                              pre-charged Batteries

                                  Charging Time                       Temperature Control

                                                                      Bad Cell And Alkaline

                                                                                                              LIGHTS AND BULBS
                                  Timer Cut-Off
                                                                      Detection

                                  Trickle Charge                      Minus Delta V Method

                                                                                                              PRODUCT DISPLAY SYSTEMS

                          The most important safety features:
                                Timer cut-off:
                                A timer switches off after a specified time irrespective of charging
                                status.

                                 Minus Delta V Cut Off:
                                 Method for cutting off the charging process, which takes advantage of
                                                                                                              ASSORTMENT OVERVIEW

                                 the fact that the cell voltage reduces slightly in a rechargeable battery
                                 (- Delta V), as soon as the cell is completely charged.

                                Trickle charge:
                                Low current charging after main charging process.

                                 Temperature control:
                                 The temperature of the rechargeable battery is measured whilst it is
                                 charging. If this rises above a defined maximum temperature level the
                                 charger switches itself off.

                                                                                                             31
RECHARGEABLE | ASSORTMENT 2017/18

     LCD charger range:
     modern, user optimized design, comprehensive safety features and precise technology
     LCD Dual Tech Charger
                                                            NEW
                                                                                  PAT I B L E WI T
                                                                             OM                      H

                                                                         C
                                                                              Li-Ion
     Type 57676                                                               NiMH

     t Charges Li-Ion and Ni-Mh cells at once
     t Sophisticated 4-position single slot charger
     t 4 modes for Ni-Mh: charge, discharge, capacity test and refresh
     t Comprehensive safety features
     t Global voltage - worldwide use (100-240V)
     t USB Output 5V/1A to charge mobile devices
     Available in following versions:
     without garnishing
     For more details, see page 139

     LCD Plug Charger
     Type 57677

     t Charges AA/AAA/9V and USB device at the same time!
     t LED backlit blue LCD display: charging level, 9V and
       USB indication
     t Comprehensive safety features: Minus Delta V cut-off,
       safety timer, short circuit protection, alkaline detection
     t Handy format: direct plug-in
     t Ergonomic and unique design
     Available in following versions:
     with 4x AA 2100 mAh 56706
     For more details, see page 139

     LCD Ultra Fast Charger
     Type 57675
     t Extremely short charging times for AA/AAA
     t Large LCD display to easily check the charging
       process: Volts, capacity (mAh) and minutes
     t Comprehensive safety features
     t 4 Modes functions: charge, discharge,
       capacity test and refresh
     t Single slot charging
     t Incl. AC and 12V car adapter
     Available in following versions:
     with 4x AA 2400 mAh 56756
     For more details, see page 140

32
RECHARGEABLE | ASSORTMENT 2017/18
LCD Multi Charger

                                                                                            GENERAL PURPOSE
Type 57671

t Charges up to 8 AA/AAA and USB device at
  the same time
t LED backlit blue LCD display: charging level
  and USB indication
t Comprehensive safety features:
  Minus Delta V cut-off, safety timer, short circuit
  protection, alkaline detection

                                                                                            RECHARGEABLE
  The elegant solution to charge multiple cells
Available in following versions:
without garnishing
For more details, see page 139

                                                                                            PORTABLE POWER
LCD Smart Charger
Type 57674

t Very good price-performance ratio
t Single slot charging for up to 4 AA/AAA
t 4 modes: charge, discharge, test & refresh

                                                                                            PROFESSIONAL/BUTTON CELLS
t USB port for simultaneous charging of
  other 5V-powered devices
t Multiple safety features
t Trickle charge
t Elegant, textured look
t Convenient removal of batteries
t Global voltage - worldwide use (100 - 240V
Available in following versions:
with 4x AA 2100 mAh 56706

                                                                                            LIGHTS AND BULBS
For more details, see page 140

LCD Universal Charger
Type 57678                                                                                  PRODUCT DISPLAY SYSTEMS

t Charges AA/AAA/C/D/9V and USB
  device at the same time!
t LED backlit blue LCD display:
  charging level and USB indication
t Comprehensive safety features:
  Minus Delta V cut-off, safety timer, short circuit
  protection, alkaline detection
t Modern and high-quality design
                                                                                            ASSORTMENT OVERVIEW

Available in following versions:
without garnishing
For more details, see page 139

 Find here more
 information about
 the VARTA LCD Charger:
                                                                                           33
RECHARGEABLE | ASSORTMENT 2017/18
     Mini Charger
     Type 57646
     t Easy to use with high value for money
     t Highly sophisticated design
     t Optimal LED charging visibility
     t LED in a pleasant blue tone
     t Elegant and compact shape
     t Charges 2AA/AAA at the same time
     t Convenient removal of batteries
     Available in following versions:
     with 2x AAA 800 mAh 56703
     with 2x AA 2100 mAh 56706
     with 2x AA 2400 mAh 56756
     without garnishing
     For more details, see page 141

     Pocket Charger
     Type 57642

     t Highly sophisticated design
     t Optimal LED charging visibility
     t LEDs in a pleasant blue tone
     t Safety timer – to avoid overcharging
     t Elegant and compact shape
     t Charges 2 or 4 AA/AAA at the same time
     t Convenient removal of batteries
     t Global voltage – worldwide use (100-240V)
     Available in following versions:
     with 4x AA 1600 mAh 56716
     with 4x AA 2100 mAh 56706
     with 4x AA 2600 mAh 5716
     with 4x AA 2100 mAh 56706 + 2x AAA 800 mAh 56703
     without garnishing
     For more details, see page 142

     Plug Charger
     Type 57647
     t Highly sophisticated design
     t Optimal LED charging visibility
     t LEDs in a pleasant blue tone
     t Safety timer – to avoid overcharging
     t Elegant and compact shape
     t Charges 2 or 4 AA/AAA at the same time
     t Convenient removal of batteries
     t Global voltage – worldwide use (100-240V)
     Available in following versions:
     with 4x AA 2100 mAh 56706
     For more details, see page 142

34
RECHARGEABLE | ASSORTMENT 2017/18
Universal Charger

                                                                                                        GENERAL PURPOSE
Type 57648
t Compact universal desk charger for all sizes
t Highly sophisticated design
t Optimal LED charging visibility
t LEDs with a pleasant blue tone
t Safety timer – to avoid overcharging
t Elegant and compact shape
t For 2 or 4 AA, AAA, C, D or 1x 9V batteries

                                                                                                        RECHARGEABLE
t Convenient removal of batteries
t Global voltage – worldwide use (100-240V)
For more details, see page 143

                                                                                                        PORTABLE POWER
                                          Easy Charger Range – Key Features

                                                                                                        PROFESSIONAL/BUTTON CELLS
                                                                      Attractive Bi-Color Design
             Innovative LED Light Pipe Technology

                                                                                                        LIGHTS AND BULBS
                  Reliable Charging Technology                    Elegant Shape for Convenient Usage

                                                                                                        PRODUCT DISPLAY SYSTEMS

LCD Charger
Type 57070

t Charges 2/4 AA or 2/4 AAA batteries
t High-quality blue LCD display
t Comprehensive safety features: Minus Delta V cut-off,
  safety timer, alkaline detection, temperature control
t Charging level indication
                                                                                                        ASSORTMENT OVERVIEW

t USB charging (via Laptop, USB cable included)
t Global voltage - worldwide use (100 - 240V)
t Incl. AC and 12V car adapter
Available in following versions:
with 4x AA 2400 mAh 56756
with 4x AA 2600 mAh 05716
without garnishing
For more details, see page 138

                                                                                                       35
PORTABLE POWER | ASSORTMENT 2017/18

PORTABLE
 PRIMÄRE             RUNDZELLEN
                      POWER
STAY
 BESSERE
     CONNECTED.
         ORIENTIERUNG.
                ANYTIME.BESSERE
                         ANYWHERE.
                                LEISTUNG. EXKLUSIV VON VARTA.

36
PORTABLE POWER | ASSORTMENT 2017/18

37
     ASSORTMENT OVERVIEW   PRODUCT DISPLAY SYSTEMS   LIGHTS AND BULBS   PROFESSIONAL/BUTTON CELLS   PORTABLE POWER   RECHARGEABLE   GENERAL PURPOSE
PORTABLE POWER | ASSORTMENT 2017/18

     PORTABLE POWER
     THE HIGH-END SOLUTION FOR THE MOBILE GENERATION

     VARTA Portable Power – stay connected,
     wherever life takes you.
     Today's generation is more and more "on the go": business professionals,     VARTA Portable Power keeps smartphones, tablets, MP3-Players, GPS
     outdoor enthusiasts and young people always need their mobile devices        and other key devices powered - anywhere and anytime.
     to be charged at every moment of the day. The bigger energy demand of
     the latest devices makes it important to always have an "energy backup"
     ready to hand. Whether in daily life or in emergency situations like a car
     breakdown, the VARTA Portable Powerpacks are very helpful when extra
     energy is needed.

38
PORTABLE POWER | ASSORTMENT 2017/18

                                                                                                                                                GENERAL PURPOSE
   1.      Bold category
                                                                                                             5.      Product accessories:
                                                                                                             Micro USB charge cable included
   and product claim

                                                                                                                                                RECHARGEABLE
   2.      Product feature
   information                                                                                               6.      Window for better

   3.

                                                                                                                                                PORTABLE POWER
                                                                                                             product visibility

             Comparable
   performance claims across
   tiers for product differentation

   4.      C lear labeling

                                                                                                                                                PROFESSIONAL/BUTTON CELLS
   of minimum capacity for
   better differentation

EXTRA POWER! ANYTIME. ANYWHERE.

                                                                                                                                                LIGHTS AND BULBS
                                                                                                                                                PRODUCT DISPLAY SYSTEMS

                                      Did you know:
                                      n   There are over 4.9 BILLION smartphone users worldwide1
                                      n   87% always have their smartphone at their side, day and night2
                                          Nearly 50% OF MILLENNIALS run out of battery once a day3
                                                                                                                                                ASSORTMENT OVERVIEW

                                      n

                                      n   50% OF WEB TRAFFIC in 2017 was generated by mobile phones1
                                      Source:
                                      1
                                        We Are Social: Digital In 2017 Global Overview
                                      2
                                        https://deviceatlas.com/blog/16-mobile-market-statistics-you-should-know-2016;
                                        16 mobile market statistics you should know in 2016, April 2016
                                      3
                                        intelligent-energy.com/news-and-events/company-news, Oct. 2016

                                                                                                                                               39
PORTABLE POWER | ASSORTMENT 2017/18

     Power Bank 2600
     Type 57959

     t Power booster: up to 100% phone charge of the latest models*
     t Compact and lightweight: fits in every pocket
     t Meets today's taste: evergreen black & white and trendy pastel
     t Always ready: 50cm charging Micro USB cable included
     t With comfortable hook: for easy carrying
     t Blue LED charge & discharge indication
     t Trendy items to refresh the shelf offer
     t VARTA brand quality ensured
     t Available in 2 different colours:                                           UP
                                                                                      TO   100% PHONE CHARGE                PER
                                                                                                                            CHARGE*

        black      white
     For more details, see page 144                                                                                                                                   MICRO
                                                                                                                                                                       USB

                                 Hook

                                                                                                                                      LED charging indicatior
                                                                                                                                      USB Type A: 5V/1.0A

                             2.600mAh                                                                                                 Micro USB: 5V/1A

     *Based on iPhone5S, results may vary by device

     Power Bank 5200
     Type 57963

     t Providing up to 2 Full phone charges or 1 tablet charge*
     t Compact and powerful 5.200mAh Li-Ion battery                                                 OR
                                                                                   1x                    2x   *

     t Output: 5V/ 2.1A to charge all common devices                                       *

     t Appealing high value aluminum housing
     t Available in two elegant colors: silver and dark grey
     t Compact and lightweight with a pleasent haptic
     t 4 LED battery gauge for charge & discharge indication                 UP   2 PHONE CHARGES
                                                                                               OR                 PER
                                                                             TO
                                                                                  1 TABLET                        CHARGE*

     t Incl. 50cm charging Micro USB cable in white
     t VARTA brand quality ensured

         silver    dark
                   grey                                                                                                                                            MICRO
                                                                                                                                                                    USB
     For more details, see page 144

                           Capacity
                           5.200 mAh
                                                                                                                                      Output: USB 5 V/2.1 A

                           LED charging indicator                                                                                     Input: Micro USB 5 V/1.0 A

     *Based on iPhone 5C and Samsung Galaxy Tab® 4 8.0. Results may vary by device.
40
PORTABLE POWER | ASSORTMENT 2017/18

my Power Bank! 6000
                                                  NEW

                                                                                                                                      GENERAL PURPOSE
Type 57960

t 6000mAh - the most demanded capacity for
   everyday energy need
t Design your Power Bank and be unique in the crowd            1x   *
                                                                             2x   *

t 3 stencils with appealing outlines like unicorns,
   mandalas & letters included
t Inclusive pen for immediate painting

                                                                                                                                      RECHARGEABLE
t Ideal to charge 2 devices at the same time
                                                               2 PHONE CHARGES        PER

t 4 LED battery gauge for charge & discharge indication
                                                          UP            OR
                                                          TO
                                                               1 TABLET               CHARGE*

t Integrated LED flashlight
t VARTA brand quality ensured

For more details, see page 145

                                                                                                                                      PORTABLE POWER
Input: Micro USB 5V/2.0A

                                                                                                                                      PROFESSIONAL/BUTTON CELLS
Output 1: USB 5V/1A
Output 2: USB 5V/2.4A
                                                                                                              Inclusive 3 stencils

                                                                                                              Inclusive Pen

                                                                                                                                      LIGHTS AND BULBS
Writable Surface

                                                                                                                                      PRODUCT DISPLAY SYSTEMS
                                                                                                                                      ASSORTMENT OVERVIEW

                                                                                                                                     41
PORTABLE POWER | ASSORTMENT 2017/18
     Power Bank 6.000
     Type 57960
     t 6.000mAh, the most demanded capacity for a business day or a day trip
     t Ideal for the on-the-go user: charges 2 devices at once                             1x   *
                                                                                                                  2x   *

     t Multiple recharges with only one charge
     t High speed tablet charge – ideal for bigger devices
     t Always prepared with the integrated LED flashlight
     t 4 LED battery gauge indicators show charge and discharge status
     t Appealing timeless and modern design                                        UP   2 PHONE CHARGES
                                                                                                        OR                 PER
                                                                                      TO
                                                                                           1 TABLET                        CHARGE*

     t Best price-performance ratio
     t VARTA brand quality ensured
     For more details, see page 145

     Power Bank 10.400
     Type 57961
     t 10.400mAh, the most demanded capacity for a weekend getaway
     t Ideal for the on-the-go user: charges 2 devices at once                             1.5x     *
                                                                                                                  4x   *

     t Multiple recharges with only one charge
     t High speed tablet charge – ideal for bigger devices, too
     t Always prepared with the integrated LED flashlight
     t 5 LED battery gauge indicators show charge and discharge status
     t Appealing timeless and modern design                                               4 PHONE
                                                                                           1.5 TABLET CHARGES
                                                                                      UP                     OR                PER
                                                                                      TO                                       CHARGE*

     t Best price-performance ratio
     t VARTA brand quality ensured
     For more details, see page 145

     Power Bank 16.000
     Type 57962
     t 16.000mAh, the most demanded capacity for a longer trip
     t Ideal for the on-the-go user: charges 2 devices at once                             3x   *
                                                                                                                  6x   *

     t Multiple recharges with only one charge
     t High speed tablet charge – ideal for bigger devices
     t Always prepared with the integrated LED flashlight
     t 5 LED battery gauge indicators show charge and discharge status
     t Appealing timeless and modern design                                        UP   6 PHONE CHARGES
                                                                                                        OR                  PER
                                                                                      TO
                                                                                           3 TABLET                         CHARGE*

     t Best price-performance ratio
     t VARTA brand quality ensured
     For more details, see page 145

                                                                                                                                                                   MICRO
                                                                                                                                                                    USB    LED

                                                                                                                                         LED charging indication
                       ON/OFF button
                       USB Type A: 5V/2.4A                                                                                               LED flashlight
                       Micro USB Input 5V/2.0A
                       USB Type A: 5V/1A

     *Based on iPhone5S and Samsung Galaxy Tab ® 4 7.0. Performances may vary by device.
42
PORTABLE POWER | ASSORTMENT 2017/18
Slim Power Bank 6000                                   HN
                                                         OLOGY TR
                                                        USB

                                                 TEC

                                                                EN
                                                                  D
                                                       Type C

                                                                                                                                                  GENERAL PURPOSE
Type 57965
t Providing up to 2.5 phone charges or 1 tablet charge
t More energy with 6.000mAh Li-Polymer battery                                         1x        OR
                                                                                            *
                                                                                                                2.5x*
t Super Slim: 142 x 71 x 12mm
t Technology trend: USB Type C Outport to charge latest devices
t Ability to charge 2 devices at the same time
t 4 blue LED battery gauge as charge and discharge indication
t Elegant and slim design in dark grey aluminum                                   UP   2.5 PHONE CHARGES  OR                    PER
                                                                                  TO
                                                                                        1 TABLET                                CHARGE*

                                                                                                                                                  RECHARGEABLE
t Inclusive black 50cm Micro USB charging cable
t VARTA brand quality ensured
For more details, see page 146

Slim Power Bank 12000
                                                         OLOGY TR
                                                       HN
                                                        USB
                                                 TEC

                                                                EN
                                                                  D

                                                       Type C

Type 57966

                                                                                                                                                  PORTABLE POWER
t Providing up to 5 phone charges or 2 tablet charges
t More energy with 12.000mAh Li-Polymer battery                                                 OR
                                                                                  2x   *
                                                                                                               5x*
t Super Slim: 153 x 115 x 13mm
t Technology trend: USB Type C Outport to charge latest devices
t Ability to charge 2 devices at the same time
t 4 blue LED battery gauge as charge and discharge indication
t Elegant and slim design in dark grey aluminum                                   5 PHONE
                                                                                  2 TABLET CHARGES
                                                                             UP                      OR                   PER
                                                                             TO                                           CHARGE*

                                                                                                                                                  PROFESSIONAL/BUTTON CELLS
t Inclusive black 50cm Micro USB charging cable
t VARTA brand quality ensured
For more details, see page 146

Slim Power Bank 18000                                  HN
                                                         OLOGY TR
                                                        USB
                                                 TEC

                                                                EN
                                                                  D

                                                       Type C

Type 57967
t Providing up to 8 phone charges or 3 tablet charges
t More energy with 18.000mAh Li-Polymer battery                                   3x   *        OR              8x

                                                                                                                                                  LIGHTS AND BULBS
t Super Slim: 168 x 132 x 15.5mm
t Technology trend: USB Type C Outport to charge latest devices
t Ability to charge 2 devices at the same time
t 4 blue LED battery gauge as charge and discharge indication
t Elegant and slim design in dark grey aluminum                              8 PHONE
                                                                             3 TABLET CHARGES
                                                                        UP                                              PER
                                                                        TO                      OR
                                                                                                                        CHARGE*/**

t Inclusive black 50cm Micro USB charging cable
t VARTA brand quality ensured
                                                                                                                                                  PRODUCT DISPLAY SYSTEMS
For more details, see page 146
                                                                                                                                                  ASSORTMENT OVERVIEW

Input: Micro USB 5V/2.0A
Output 1: USB Type C 5V/3.0A
Output 2: USB 5V/2.4A
ON/OFF button
Blue LED charging indication

* Per charge, based on iPhone 6S and Asus ZenPad S 8.0. Performances may vary by device.
                                                                                                                                                 43
PORTABLE POWER | ASSORTMENT 2017/18
     Wireless Charger II
     Type 57911                                                                                                                       ~3h*
     t Convenient charging via drop & charge
     t Charging speed: ~3h* for smartphones
     t Avoids the daily cable tangle
     t Input 5V/min. 1500mA and Output: 5W
     t Elegant black carbon optics glas
     t LED ring indicator show charging status
     t Hi-tech and premium design
     t Anti-slip rubber feet
     t Incl. 50cm black charging Micro USB cable
     t High reliability through Qi-certification
     t VARTA brand quality ensured
     For more details, see page 146

     How to use the VARTA Wireless Charger and how to charge a mobile device:
      1    Check the Qi compatibility of your mobile device                                           3    Plug the VARTA Wireless Charger via a Wall Charger in the socket
      2    If necessary use additional accessories1, 2                                                4    Place the device on the charger and start charging

             Wireless             Smartphone                              Wireless             Smartphone             Case1                          Wireless              Smartphone          Receiver2
             Charger               or Tablet                              Charger                                                                    Charger

                            +                                                             +                  +                                                       +                   +
                 Samsung Galaxy S7/S6,                                           iPhone 6S/6/5S/5, Nokia Lumia 1020,                                          Samsung Galaxy Note 3 / Note 2,
           Google Nexus 7, LG Optimus G4 etc.**                                         Sony Xperia Z3 etc.**                                                Samsung Galaxy S5/S4/S3 etc.***

     * Based on Samsung Galaxy S6. Performances may vary by device.
     ** Nokia Lumia 1020 is a registered trademark of Nokia Corporation. LG Optimus G4 is a registered trademark of LG Electronics USA Inc. Nexus 7 is a trademark of Google Inc. Sony Xperia Z3 is
         a registered trademarks of Sony Corporation. Apple, iPhone is a trademark of Apple Inc., registered in the U.S. and other countries. Samsung, Galaxy S7/S6/S5/S4/S3 and Note 3/Note 2 are all
         trademarks of Samsung Electronics America, Inc. and/or its related entities.

     Car Power
     Flexible and independent for on-the-go
     Type 57931
     t Compact and powerful 12V car adapter provides 3.4A total output (17W)
     t Features dual USB ports to charge two devices simultaneously (2.4A + 1.0A)
     t 4x more power vs. a standard 2.5W car charger / 500 mAh USB output
     t	Blue LED light indicates available charge
     t MFi compliant
     t Compatible with most USB cables, including Apple Lightning, Apple 30-pin,
        Micro USB, and Mini USB cables
     t Charges most USB devices at maximum speed via 2.4A port, including tablets
     t	Incl. 1m Micro USB charge & sync cable
     For more details, see page 147

44
PORTABLE POWER | ASSORTMENT 2017/18
2in1 Charge & Sync Cable

                                                                                                                                      GENERAL PURPOSE
Lightning & Micro USB Connector
Type 57943
t The VARTA 2in1 USB cable with a Lightning and a Micro USB connector
  enables synchronizing your data while charging a device
t Compatible with all Lightning and Micro USB devices*
t 2 connectors combined in one cable
t 1m cable length
t Ideal for extra power boost in your car, at home or at your laptop

                                                                                                                                      RECHARGEABLE
t VARTA quality guaranteed
For more details, see page 147
* Works with all Lightning and Micro USB devices: smartphones, tablets, laptops,
MP3 players, navigation systems, e-readers, Bluetooth headsets etc.

Speed Charge & Sync Cable Type C
USB 3.1 Type C Connector

                                                                                                                                      PORTABLE POWER
Type 57944
t The VARTA USB cable with a USB 3.1 Type C connector enables synchronizing
  your data while charging a device
t Compatible with all USB Type C devices**
t 1m cable length
t Ideal for extra power boost in your car, at home or at your laptop

                                                                                                                                      PROFESSIONAL/BUTTON CELLS
t VARTA quality guaranteed
For more details, see page 147

Charge & Sync Adapter
USB Type C Cable Adapter with Micro USB to USB 3.1 Type C Connector
Type 57945

                                                                                                                                      LIGHTS AND BULBS
t The VARTA Charge & Sync Adapter Micro USB – USB 3.1 Type C enables
  synchronizing your data and charging a device
t Fast charging with 3.0A
t Reversible connector: always plugs in the right way
t Smaller, smarter and more convenient
t Compatible with all USB Type C devices**
t Ideal for extra power boost in your car, at home or at your laptop                                                                  PRODUCT DISPLAY SYSTEMS
t VARTA quality guaranteed
For more details, see page 147

Charge & Sync Adapter
USB Type C Cable Adapter with USB A 3.0 to USB 3.1 Type C Connector
Type 57946
                                                                                                                                      ASSORTMENT OVERVIEW

t The VARTA Charge & Sync Adapter USB 3.0 – USB 3.1 Type C enables
  synchronizing your data and charging a device
t Fast charging with 3.0A
t Reversible connector: always plugs in the right way
t Smaller, smarter and more convenient
t Compatible with all USB Type C devices**
t Ideal for extra power boost in your car, at home or at your laptop
t VARTA quality guaranteed
For more details, see page 147
** Works with all USB Type C devices: smartphones, tablets, laptops, MP3 players, navigation
systems, e-readers, Bluetooth headsets etc.
                                                                                                                                     45
ELECTRONICS | ASSORTMENT 2017/18

PROFESSIONAL/BUTTON CELLS
AN EXCELLENT QUALITY ASSORTMENT

46
ELECTRONICS | ASSORTMENT 2017/18

47
     ASSORTMENT OVERVIEW   PRODUCT DISPLAY SYSTEMS   LIGHTS AND BULBS   PROFESSIONAL/BUTTON CELLS   PORTABLE POWER   RECHARGEABLE   GENERAL PURPOSE
ELECTRONICS | ASSORTMENT 2017/18

     PROFESSIONAL LITHIUM

     Capture every moment with the right energy
     Cameras capture the most important moments in our lives. VARTA Photo
     Lithium batteries provide consumers with the excellent performance they
     demand and the real value they expect for all their camera needs.
     • Supreme performance
     • Operation over a wide temperature range
     • Different sizes to meet market requirements
     • 0% lead, 0% mercury and 0% cadmium

     Optimize your assortment
     VARTA Photo Lithium batteries are able to quickly provide a high output,
     perfectly suitable for today's high-tech cameras and flashlights.

48
ELECTRONICS | ASSORTMENT 2017/18

                                                                                                                                                                                  GENERAL PURPOSE
                                                                                                                                             2.      Visible
                                                                                                                                             battery type for
                                                                                                                                             immediate guidance

                                                                                                                                                                                  RECHARGEABLE
                                  1.
                                  segment
                                         Professional
                                                                                                                                             3.      Device icons
                                                                                                                                             to guide consumer
                                                                                                                                             purchase

                                                                                                                                                                                  PORTABLE POWER
                                                                                                                                             4.      Category and
                                                                                                                                             technology reassurance

                                                                                                                                                                                  PROFESSIONAL/BUTTON CELLS
                                                                                                                    Digital Cameras

                                                                                                                                                                                  LIGHTS AND BULBS
                                                                                                                    Photoflash

                                                                                                           +60
                                                                                                             C      Withstands Extreme
                                                                                                           –20      Temperatures

                                                                                                                                                                                  PRODUCT DISPLAY SYSTEMS

Available as:

 Type           Voltage (V)   Electrochemical System    Typical Capacity (mAh)   Width (mm)   Height/Depth (mm)   Depth (mm)     Diameter (mm)      Weight (g)      IEC

 2 CR 5            6.0               Lithium                    1600                17               45              34                -                42          2 CR 5

 CR P2             6.0               Lithium                    1450                19.5            34.5             35                -                38          CR P2

 CR 123 A          3.0               Lithium                    1430                 -              34.5              -               17                16          CR 17345
                                                                                                                                                                                  ASSORTMENT OVERVIEW

 CR 2              3.0               Lithium                     920                 -               27               -               15.6              11          CR 15 H270

 CR V3             3,0               Lithium                    3100                14.5             52              29                -                38          CR 17355
 For more details, see page 148

                                                                                                                                                                                 49
BUTTON CELLS | ASSORTMENT 2017/18

     PROFESSIONAL ELECTRONICS/
     BUTTON CELLS
     A premium assortment for a wide range of remote controls, fitness devices, medical applications,
     cameras, watches, electronic calculators and a lot more.
     VARTA offers the widest button cell range fulfilling a multitude of consumer   • Security devices             • Car stereos
     needs - with the best quality and duration guaranteed. Focused on the          • Scales                       • Garage openers
     requirements of modern electronic devices. Our wide range of products          • Electronic calculators       • Fitness devices
     consists of lithium, silver and alkaline button cells to give consumers        • Electronic games             • Personal organizers
     optimal battery selection. High-Tech Primary Button Batteries offer            • Watches (digital & analog)   • Toys
     reliable, long-lasting energy to power a broad scope of small electronic       • Alarm systems                • Medical applications (blood sugar
     devices:                                                                       • Car keys                       indicator, digital thermometer,
                                                                                    • Remote controls                insulin pump, glucometer…)
                                                                                    • Computers

50
BUTTON CELLS | ASSORTMENT 2017/18

                                                                                                                GENERAL PURPOSE
                                                                                      3.      Visible

                                 1.
                                                                                      battery type for
                                                                                      immediate guidance

                                        Professional
                                 segment

                                                                                                                RECHARGEABLE
                                                                                      4.
                                 2.
                                                                                              Device icons
                                                                                      to guide consumer
                                          Warning                                     purchase
                                 icon: Keep away from
                                 children!

                                                                                                                PORTABLE POWER
                                                                                      5.      Category and
                                                                                      technology reassurance

                                                                                                                PROFESSIONAL/BUTTON CELLS
                                                             Remote Controls

                                                                                                                LIGHTS AND BULBS
                                                             Electronic Calculators

                                                             Watches

                                                                                                                PRODUCT DISPLAY SYSTEMS

Available in all blister variants (for different
channel requirements):
- Small, space-saving, 6,5 x 5,6 cm blister
- Big, double standard blister
- OEM-specific J-packs
                                                                                                                ASSORTMENT OVERVIEW

For more details, see page 149

                                                                                                               51
BUTTON CELLS | ASSORTMENT 2017/18

     HEARING AID BATTERIES
     FROM
                                          WHAT BENEFITS DOES ACTIVE CORE
                                          TECHNOLOGY BRING?
                                          Rayovac Active Core Technology provides a high quality battery by boosting reliability
                                          over the battery's lifespan and reducing hearing aid intermittency issues.

         ADVANCED ANODE                   SECURE SEAL                                          OPTIMIZED FORM
         Improved formulation ensures     Precise design and sealant                           New mechanical cell design
         quality performance throughout   application provide cell stability                   allows for more critical ingre-
         the life of the battery.         and strength, even in the most                       dients, delivering more capacity.
                                          extreme conditions.

52
BUTTON CELLS | ASSORTMENT 2017/18

                                    1.                                                                                                     4.

                                                                                                                                                                      GENERAL PURPOSE
                                            Clear visible                                                                                          Ear icon to
                                    battery size designation                                                                               underline the message

                                    2.
                                                                                                                                           5.
                                            Visible Brand
                                    logo: No.1 Brand in
                                    Hearing Aid Batteries*
                                                                                                                                                   New powerful

                                                                                                                                                                      RECHARGEABLE
                                                                                                                                           claim

                                    3.      Optimized for
                                    wireless, Bluetooth
                                    and MFI‘s devices

                                                                                                                                                                      PORTABLE POWER
                                                                                                                                           6.       Strong
                                                                                                                                           colour coding analog
                                                                                                                                           to the type designation

                                                                                                                                           7.

                                                                                                                                                                      PROFESSIONAL/BUTTON CELLS
                                                                                                                                                   Cell amount

                                                                                                                                                                      LIGHTS AND BULBS
                                                                                            Wireless Approved               Hearing Aids

                                                                                                                                                                      PRODUCT DISPLAY SYSTEMS

Why Rayovac?
▼      Rayovac is the No.1 selling* Hearing Aid Battery in the world                       ▼ Rayovac Hearing Aid Batteries have a voltage of 1.45V with
▼      With more than 110 years of experience                                                which modern devices often work more efficiently
▼      Rayovac is the first choice for professionals and retailers                         ▼ Working perfect with both analog and digital hearing aids
▼      Due to the mercury-free production, Rayovac is particularly
       environmental-friendly

The quality range from the world market leader*
                                                                                                                                                                      ASSORTMENT OVERVIEW

Available as:

 Type           Voltage (V)    Elektrochemical system        Height (mm)   Diameter (mm)         Weight (g)      IEC

 10                1.45               Zinc-Air                   3.5            5.8                 0.3         PR 70

 13                1.45               Zinc-Air                   5.4            7.8                 0.8         PR 48

 312               1.45               Zinc-Air                   3.5            7.8                 0.5         PR 41

 675               1.45               Zinc-Air                   5.4           11.6                 1.8         PR 44
For more details, see page 160
* based on internal company estimates / based on worldwide market share
                                                                                                                                                                     53
SPECIAL BATTERIES | ASSORTMENT 2017/18

     PROFESSIONAL ELECTRONICS
     AN EXCELLENT QUALITY ASSORTMENT

     SPECIAL BATTERIES
     Compact, powerful batteries for continuous operation.
     Focus of use in safety devices, e.g. alarm systems, continuous
     light bulbs or beam lanterns.
     For more details, see page 179

54
Type 430
                                                                                                    Type 431
                                                                                                    Type 435
                                                                                                    Type 540
                                                                                                                                                                 SPECIAL BATTERIES | ASSORTMENT 2017/18

55
     ASSORTMENT OVERVIEW   PRODUCT DISPLAY SYSTEMS   LIGHTS AND BULBS   PROFESSIONAL/BUTTON CELLS              PORTABLE POWER   RECHARGEABLE   GENERAL PURPOSE
LIGHTS AND BULBS | ASSORTMENT 2017/18

LIGHTS
  PRIMÄRE        AND      BULBS
                     RUNDZELLEN
LIGHT UP YOUR
  BESSERE     LIFE.
          ORIENTIERUNG. BESSERE LEISTUNG. EXKLUSIV VON VARTA.

56
LIGHTS AND BULBS | ASSORTMENT 2017/18

57
     ASSORTMENT OVERVIEW   PRODUCT DISPLAY SYSTEMS   LIGHTS AND BULBS   PROFESSIONAL/BUTTON CELLS   PORTABLE POWER   RECHARGEABLE   GENERAL PURPOSE
LIGHTS AND BULBS | ASSORTMENT 2017/18

     LIGHTS AND BULBS

     VARTA makes it easy for everyone to understand the world of flashlights.
     Capitalize on the facilitation of the flashlight business.
     Consequent consumer orientation and catering to the needs of retailers       1) Range divided into three distinct categories according to price and
     have always been top priorities at VARTA.                                       features: Easy Line, Power Line and Professional Line
     To enable consumers to make the right choice when purchasing a flashlight,   2) Clearly structured information with symbols for comparing and
     the VARTA light strategy consists of five key factors for success:              contrasting different items
                                                                                  3) Focus on best-selling items with an optimum quality (features) to price
                                                                                     ratio
                                                                                  4) Contemporary range comprising almost 100% LED flashlights
                                                                                  5) Focus on sustainability through the use of FSC-certified packaging
                                                                                     material and less PET

58
LIGHTS AND BULBS | ASSORTMENT 2017/18

                                                                                                                                       3.

                                                                                                                                                                             GENERAL PURPOSE
                                                                                                                                               Application symbol

                                                 1.
                                                                                                                                       to help guide consumers

                                                          Name of the
                                                 flashlight for easy
                                                 identification

                                                 2.

                                                                                                                                                                             RECHARGEABLE
                                                          Clear and
                                                 easy-to-understand
                                                 symbols to indicate
                                                 the special features
                                                 of the flashlights

                                                                                                                                                                             PORTABLE POWER
                                                                                                                                        4.      Comparable
                                                                                                                                         general performance
                                                                                                                                         features

                                                                                                                                                                             PROFESSIONAL/BUTTON CELLS
                                                                                   The innovative and functional packaging concept used in the VARTA flashlight range
                                                                                   conveys the most important information about the products quickly and effectively.
                                                                                   The contemporary basic design of all the blister packs offers a high recognition value
                                                                                   and provides consumers with maximum orientation so they are able to make the right
                                                                                   choice.

                                                                                                                                                                             LIGHTS AND BULBS
                                                                                                                                                                             PRODUCT DISPLAY SYSTEMS

Comparison: LEDs vs. incandescent bulbs
High-performance LEDs                                     5mm/standard LEDs                                         Incandescent bulbs
56% of the VARTA flashlight range                         42% of the VARTA flashlight range                         2% of the VARTA flashlight range
− Virtually shatterproof, highly resistant to impact      – Virtually shatterproof, highly resistant to            – Glass body breaks easily
                                                                                                                                                                             ASSORTMENT OVERVIEW

− Very bright white light (high color temperature)          impact, barely heat up at all during use               – Light tends to be red/yellow in color (low
− Long battery life thanks to high level of energy        – Very white, sometimes blue-tinged, light                 color temperature)
  efficiency                                                (high color temperature)                               – Low efficiency - shorter battery run time with
− Service life of up to 50,000 hours                      – Significantly longer battery run time thanks             the same luminous flux in comparison with LEDs
                                                            to high level of energy efficiency                     – Bulb service life approx. 20 to 30 hours (the
− Also suitable for long distances thanks to high
  outputs                                                 – Service life of up to 100,000 hours                      filament is a wear part that melts during use)
− Ability to focus the light beam                         – Suitable for shorter distances (low output of
                                                            approx. 150 mW)

                                                                                                                                                                            59
LIGHTS AND BULBS | ASSORTMENT 2017/18

     ANSI FL1 STANDARD – FOR AN OBJECTIVE COMPARISON

     In August 2009, the American National Standards Institute (ANSI)           The American National Standards Institute (ANSI) is a private non-profit
     published the ANSI FL1 "Flashlight Basic Performance" standard             organization that monitors the development of voluntary standards for
     (developed by the Flashlight Standards Committee). Although originally     products, services and processes in the United States. The organization
     only intended for use in the United States, the world's first flashlight   coordinates US standards with international standards to enable
     norm has become the world's leading flashlight standard. It includes       international product comparisons to be made.
     precise definitions of terms, marking rules and test methods for
     measuring the relevant performance parameters of portable lights.
     The clearly defined test methods and marking rules help retailers and
     consumers to understand and compare performance features more
     easily. That is why VARTA has become one of the first manufacturers
     in Europe to adapt its measurements of flashlight performance
     consequently to this new standard.

60
LIGHTS AND BULBS | ASSORTMENT 2017/18

                                                                                                                                                      GENERAL PURPOSE
          BEAM RANGE                                           RUNTIME                                     LIGHT OUTPUT
                                                                                                            IN LUMENS

                                                                                                                                                      RECHARGEABLE
The comparable features of VARTA flashlights in accordance with the ANSI standard
– Beam Range: ANSI states that the beam range is measured as the               – Light output/luminous flux: This is measured in lumens. It refers

                                                                                                                                                      PORTABLE POWER
distance between the flashlight and the point where the light beam is a        to the total quantity of visible energy emitted by the LED within a
minimum of 0.25 lux (0.25 lux roughly corresponds to light emitted by a        particular frequency range that we perceive as light.
full moon on a clear night in an open field).
– Battery runtime: This is defined as the amount of time between               VARTA communications and performance data fully conform with the
switching the flashlight on and the moment when the light output drops         ANSI standard. Fair comparisons can, however, only be made if the
to just 10% of its initial value. It refers to the battery run time with the   other products being compared also conform with this standard.
flashlight in constant use, without being switched off.

                                                                                                                                                      PROFESSIONAL/BUTTON CELLS
                                                                                                                                                      LIGHTS AND BULBS
                                                                                                                                                      PRODUCT DISPLAY SYSTEMS
                                                                                                                                                      ASSORTMENT OVERVIEW

                                                                                                                                                     61
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