BUSINESS ANALYTICS with certification from NSE Academy - IMS Proschool

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BUSINESS ANALYTICS with certification from NSE Academy - IMS Proschool
BUSINESS
ANALYTICS
    with certification from
        NSE Academy

Program Highlights
• 20 industry level case studies
• Learn tools: Python, R, Tableau & SQL
• Learning Machine learning Algos
• End to end project

                                               www.nsdcindia.org
                                          www.proschoolonline.com
BUSINESS ANALYTICS with certification from NSE Academy - IMS Proschool
MAJOR AREAS
EMPLOYING                    FINANCIAL
                             ANALYTICS
                                                                       MARKETING

BUSINESS
ANALYTICS
                Credit Scoring, Risk based pricing, Fraud   Segmentation, Marketing Mix
                Detection and Prediction, Recovery          Optimization, Competitor Analysis,

PROFESSIONALS
                Management, Loss Forecasting,               Channel Analysis, Sales Performance
                Risk Profiling, Portfolio Stress Testing.   Analysis, Campaign Analysis, Sales
                                                            Pipeline Reporting.

                             RETAIL                                     CUSTOMER
                                                                        ANALYTICS
                Customer Analytics, Merchandizing           Loyalty Analytics, Customer Life Time
                Analytics, Store Operations, Inventory      Value, Propensity Analytics, Churn
                Analytics, Market Spend Optimisation        Analytics, Customer Segmentation,
                                                            Cross- Sell or Up sell Models.

                             WEB                                        HUMAN
                             ANALYTICS                                  RESOURCES
                Click Analytics, Customer Life cycle        Recruitment Analytics, Compensation
                Analytics, Social Media Analytics,          Analytics, Talent Analytics, Training
                Sentiment Analytics, Online Traffic         Analytics, Retention Analytics,
                Analytics, Conversion Analytics.            Workforce Analytics.
TCS
                                                                                   INFOSYS
CAREER PATH OF A
BUSINESS ANALYST
                                                                                     AIRTEL
                                                                                        ICICI          COMPANIES
                                                                                        HDFC
                                                                F R A C TA L A NA LY T I C S           RECRUTING
1.                                                                                                     BUSINESS
             Entry Level                                                        MU SIGMA
             Business Analyst                                           A B S O LU T E DATA
             INR 5,00,000                                                                E B AY
                                                                                                       ANALYTICS
                                                                                                       PROFESSIONALS
                                                                                  AMAZON

2.
             Mid-Management                                                     DELOITTE
             Data Scientist                                                     SNAPDEAL
             INR 14,00,000                                                       FLIPKART
                                                                           MAKEMYTRIP

3.
             Leadership                                                TIMES OF INDIA
             Senior / Lead Data Scientist                                    R E D I F F. C O M
             INR 25,00,000

ROLES WITHIN ANALYTICS TEAM

DATA SCIENTIST                  DATA ANALYST                        DATA ARCHITECT
Using machine learning          Analysing interesting               Applying feature transformations
to build better predictive      trends found in the data            for machine learning models
algorithms

DATA ADMINISTRATOR              BUSINESS ANALYST
Integrating external or         Creating visualisations, Building
new datasets                    APIs for data consumption
IMS
PROSCHOOL       •   Joint Certification from NSE – India, IMS Proschool and NSDC -
                    an initiative of Ministry of Skill Development, Govt. of India.

BUSINESS        •   Our course will help you turn data into insights and hence

ANALYTICS
                    implementable action with the help of techniques from statistics
                    and data mining.

CERTIFICATION
                •   A three-month hands-on course revolving around data sets and case
                    studies.

COURSE          •   A Comprehensive Program which involves tools, techniques and
                    application.

                    •   Our techniques (Regressions, Time Series, Classification,
                        Clustering, Market Basket Analysis) cover 90% of the techniques used
                        within the industry.
                    •   Our tools (Python along with MS – Excel, R and SAS) cover 83% of the
                        tools used within the industry.
                    •   Our Applications (Finance, Retail and Telecom) cover more than 75%
                        of the domains that use Business Analytics.

                •   Capstone Project: A unique learning opportunity to work on a
                    real-life business case and perform data cleaning and analysis tasks.
COURSE CONTENT

Statistical Techniques - Different types of data,                 Forecasting (Time Series) - Principles of forecasting, Time Series,
Frequency Distributions, Measures of central tendency and         Causal Models, Types of forecasting methods and their characteristics,
dispersion, Skewness and Kurtosis, Basic Probability,             Moving Average, Exponential Smoothing, Trend, Seasonality, Cyclicity,
Conditional Probability, Normal Distribution, Central Limit       Arima.
Theorem, Sampling Methods, P-value, Types of errors, Power
of the test, Point and interval estimation, Hypothesis Testing.
                                                                  Data Mining Techniques - Classification - Basic concepts, Decision Tree
                                                                  Induction, Random Forest, KNN Bayes Classification Methods, Model
Python - Introduction to Python, Software Installation-
                                                                  Evaluation & Selection, Clustering - Partitioning Methods, Hierarchical
Python, Anaconda, Basic Python, Variables, Variables
                                                                  Methods, Density-Based Methods, Grid-Based Methods, Evaluation of
Assignment, Strings, List, List as Stack, Dictionary, Tuples,
                                                                  Clustering, Kmeans method.
Sets,Frozen Sets, Operators, Conditional Statements, Loops,
Functions and Methods, Libraries in Python - Pandas, Scikit
                                                                  SQL - Terminologies – Records, Fields, Tables, Introduction to data-
Learn, Numpy, MatplotLib. Reading and Writing files.
                                                                  base, Introduction to SQL, SQL Syntax, SQL data Types, SQL Operators,
                                                                  Table creation in SQL- Create, Insert, Drop, Delete, and Update, Table
R - Reading and writing data in R, Vectors, Frames and
                                                                  access & Manipulation, Select with Where Clause (In between, logical,
Subsets,Code Writing and R code Debugger, Managing and
                                                                  operators, wild cards, order, group by), Concepts of Join – Inner, Outer.
Manipulating Data, Creating Charts.
                                                                  Tableau - Extracting data into Tableau, Data Preparation, Dimensions,
Regression - Simple and Multiple Linear Regression -
                                                                  Transformation of variables, Creating Views, Working with charts,
Covariance and Correlation, R2 and Adjusted R2, ANOVA,
                                                                  Exporting visualizations
Interpretation of coefficients, Dummy Variables, Residual
Analysis, Outliers, Regression model building,
                                                                  Excel Proficiency - Formatting of Excel Sheets, Use of Excel
Heteroscedasticity, Serial correlation, Multicollinearity
                                                                  Formula Function , Advanced Modeling Techniques, Data Filter and
Logistic Regression: Assumptions, Logistic Function,
                                                                  Sort, Charts and Graphs, Table formula and Scenario building, look
Chi-Square, Classification Table, Interpreting Coefficients,
                                                                  ups, pivot tables. (This module will be available online)
Dependent Variable Prediction, Hosmer Lemeshow test,
Kolmogorov Smirnov statistic and chart.
Shouldyou
            •   Business Analytics is one of the highly paid jobs in the market today.
            •   The global Business Analytics industry is a USD 100 billion market growing at a
                CAGR of 9%.

do this
            •   Huge and Global demand for Business Analytics Professionals.
            •   You are a working professional who wants to supplement his / her skill sets by learning

Course?
                advanced tools and techniques to perhaps make a job-shift.
            •   You are a student who wants to start a career in Business Analytics.
            •   You want to build a strong foundation to get in to top B-Schools like Praxis, IIM’s, ISB.

            YOU CAN UPGRADE TO
            PG PROGRAM IN DATA SCIENCE
            IMS Proschool also offers a comprehensive and yet affordable program in Data Science.
            The program has an employment-oriented approach and is based on a detailed research of
            companies’ requirements. It prepares Students for roles like Business Analyst, Data Analyst
            and Data Scientist and is available in full time and part time modes.

            Highlights of the Program

            • PG Program from Jain University (UGC recognized)
            • Practical training and projects
              - Capstone Project
              - Live projects with start-ups that are generally the hotbeds for analytics
            • Hands-on experience with different algorithms/concepts through case studies
            • 100% placement assistance
            • Flexible learning options
Classroom Business Analytics            Live Virtual Business Analytics    Online Training – Self study

•   15 Weeks program (weekends)         •   Audio – Video enabled          •   Online reading material
•   Get trained by Industry experts         “Live & Interactive training   •   Pre – Recorded Video
•   Work with at least two data             program”                           Sessions by Industry Experts
    sets per topic besides real –life
    case studies
                                        •
                                        •
                                            Learn from Industry experts.
                                            Numerous Data Sets and
                                                                           •   Numerous Data Sets and
                                                                               Real – Life Case Studies
                                                                                                              Training
                                                                                                              Programs
•   Online study material                   Real – Life Case Studies       •   50 hrs of a blend of tools
•   Innovative hands on Learning        •   Clear your subject doubts          and techniques

                                                                                                              &
    Methodology                             face-to-face with experts      •   Question & Answer forum
•   Regular Assessments                 •   Get recorded sessions for          for solving your doubts
                                            future reference.              •   4 hrs Live doubt solving

                                                                                                              Certification
                                        •   50 hrs training program            session.
                                        •   Regular Assessments            •   Regular Assessments
                                        •   20 hrs Python Training
                                            Program.

                                                                          Certification
         Certification from NSDC                                  from NSE Academy (Optional)
About
                          IMS Proschool is an initiative of IMS learning Resources Pvt. Ltd, an organization engaged in training
                          and mentoring students for the last 40 years. IMS Proschool offers certification & training programs
                          in Financial Modeling, Chartered Financial Analyst, Certified Financial PlannerCM, Chartered Institute
                          of Management Accountants, Digital Marketing, Financial Services, and of course, Foundation &

Us
                          Business Analytics.

                          Proschool itself has trained over 25000+ professionals from well known organizations like State Bank
                          of India, Bank of India, UTI, Kotak Group, ICICI Group, Sundaram BNP Paribas and Citibank to name a
                          few.

                          Our
                          Centres
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                          +91 8879998784          +91 96456 29999            +91 9971414355           +91 7304957452
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                          Online Centre            Chennai                   Hyderabad                Delhi - Connaught Place
                          +91 9892517572           +91 9600137479            +91 9985072173           +91 7304957452
                          +91 7045734304           +91 8248453302            +91 7799566456           +91 9967841025

                          Bengaluru - MG Road
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www.proschoolonline.com   +91 7892295842
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