CULTURE LOUNGETHE HALL OF CULTURE AT ITBBERLIN 6-10 MARCH 2019 THE VENUE FOR CULTURE, MEDIA
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© CULTURE LOUNGETHE HALL OF CULTURE AT ITBBERLIN 6-10 MARCH 2019 THE VENUE FOR CULTURE, MEDIA AND TOURISM
A HALL FOR CULTURE! Since twelve years, the CULTURE LOUNGE once again offers ideal conditions for exhibitors to present current culture projects, upcoming exhibitions and new cultural tourism destinations to the industry and media, but also to customers. The well-proven module system offers an individual setting in line with every exhibitor’s budget. The platform is organised by Bonn-based projekt2508 GmbH and is official cultural partner of the ITB. In the year 2019, it will be once again located in the hall of Culture (Hall 16). ITB BERLIN The International Travel Trade Show (ITB) Berlin is the leading trade show for the international tourism industry. For more than 50 years now, the show has been catering to trade professionals and individual visitors, it has been meeting point for the trade, market place and source of inspiration. Visitors to the ITB rank the cultural tourism segment second on their popularity scale. The CULTURE LOUNGE offers you a perfect platform for a successful presentation of your cultural events and projects. FACTS AND FIGURES Exhibitors > 10.000 of which from abroad > 7.800 of which from Germany > 2.200 Visitors > 160.000 of which trade visitors > 110.000 MEGA-TREND CULTURAL TOURISM Cultural offers in cities and regions are increasingly becoming decisive criteria for the choice of a travel destination. According to the German Tourist Board’s (DZT) figures, about 33% of the total turnover in German tourism are earned with culture-oriented vacations and city trips. And yet, the enormous potential of the growing successful cooperation between culture and tourism partners is far from being fully tapped.
EXHIBITOR MODULES
MODULE 1: PRESENTATION LOGE
Exclusive exhibitor space with large exhibitor desk (booth sharing possible)
EUROPÄISCHE KULTURHAUPTSTADT
• Large space for graphics (118cm x 250cm) with • 4 exhibitor passes
additional 2 posters size A0* at the side walls • Press release in the CULTURE LOUNGE press kit
• With brochure compartments, inscription, • Personal pigeon hole in the CULTURE LOUNGE
booth number • Use of CULTURE CONFERENCE LOUNGE
• Additional presentation via large-format • Use of meeting area
screens in the entrance areas • Use of catering service
• Basic entry in ITB-exhibitor catalogue
• Entry in the CULTURE LOUNGE SALES GUIDE EURO 12.900
incl. mailing (print and online)
MODULE 2: PRESENTATION DESK
High-quality exhibitor desk (booth sharing possible)
KUNSTHIGHLIGHTS DER
SCHWEIZER KULTURSTÄDTE
BASEL UND WINTERTHUR
• 2 posters size A0* • Press release in the CULTURE LOUNGE press kit
• Inscription, brochure compartments • Personal pigeon hole in the CULTURE LOUNGE
• Additional presentation via large-format • Use of CULTURE CONFERENCE LOUNGE
screens in the entrance areas • Use of meeting area
• Basic entry in ITB-exhibitor catalogue • Use of catering service
• Entry in the CULTURE LOUNGE SALES GUIDE
incl. mailing (print and online) EURO 7.900
• 3 exhibitor passes
MODULE 3: PRESENTATION DESK
High-quality exhibitor desk (solo presentations)
BERLINISCHE GALERIE
• 1 poster size A0* • Press release in the CULTURE LOUNGE press kit
• Inscription, brochure compartments • Personal pigeon hole in the CULTURE LOUNGE
• Additional presentation via large-format • Use of CULTURE CONFERENCE LOUNGE
screens in the entrance areas • Use of meeting area
• Basic entry in ITB-exhibitor catalogue • Use of catering service
• Entry in the CULTURE LOUNGE SALES GUIDE
incl. mailing (print and online) EURO 4.900
• 2 exhibitor passes
MODULE 4L: CULTURE WALL MODULE 4S: CULTURE WALL
For exhibitors who cannot be there in person For exhibitors who cannot be there in person
• 1 poster size A1* • brochure compartment
• Inscription, 2 brochure compartments • Basic entry in ITB-exhibitor catalogue
• Additional presentation via large-format • Entry in the CULTURE LOUNGE SALES GUIDE
screens in the entrance areas incl. mailing (print and online)
• Basic entry in ITB-exhibitor catalogue • Information and contact service by our staff
• Entry in the CULTURE LOUNGE SALES GUIDE
incl. mailing (print and online) EURO 800
• Press release in the CULTURE LOUNGE press kit
• Information and contact service by our staff
EURO 2.100
* A charge may be made to cover any printing and lamination services. All prices plus 19% VAT
SPECIAL MODULES
MODULE 5: ART CITIES REISEN
KULTURREISEPARTNER DER CULTURE LOUNGE Attractive sales offer and presentation at the booth of ART CITIES REISEN
• Design, production and mailing of an • Basic entry in ITB-exhibitor catalogue
ART CITIES REISEN cooperation flyer in • Information and contact service
advance of the fair. Distribution to ca. 2.000 by ART CITIES REISEN staff
contacts of the travel industry and presentation • Press release in the CULTURE LOUNGE press kit
at the booth.
• 1 poster size A2 EURO 2.700
• Inscription, brochure compartment
MODULE 6: CULTURE MEETING TABLE
Personal meeting table in the CULTURE CAFÉ
• 1 table card A4 • Press release in the CULTURE LOUNGE press kit
• Presentation via large-format screen in • Personal pigeon hole in the CULTURE LOUNGE
the entrance areas • Use of catering service
• Basic entry in ITB-exhibitor catalogue
• 1 exhibitor pass EURO 2.100
MODULE 7: BANNER AT MAIN HALLWAY
Large fabric banner with strong advertising impact
• Portrait size (1m x 2m) EURO 1.800 for exhibitors (Module 1-4)
• Printing and production included EURO 2.500 for non exhibitors
MODULE S: SHOWTIME FOR CULTURE
Special offers for CULTURE LOUNGE exhibitors
Together with ITB Berlin we offer you the possibility to enhance publicity for your cultural tourism offers by placing them in
the „Showtime for Culture 2019“ guide. Distribution at the trade fair (circulation: 20.000).
Advertorial / Advertisement 1 page EURO 250 (instead of EURO 495)
Advertorial / Advertisement double page EURO 500 (instead of EURO 850)
CULTURE PARTNER 2019 CULINARY PARTNER 2019
• Special wall space (2m x 2m) with inscription in the entrance area • Allocation of staff, kitchen use, porcelain
• 4 large-size banners (2m x 1m) with two-sided print at the main (Royal Copenhagen), beverages
hallway • Presentation shelf in the CULTURE CAFÉ
• Film presentation on a large-size screen in the entrance areas • Exclusive film- or image presentation via
• Usage of CONFERENCE LOUNGE for events large-size screen at the CULTURE CAFÉ
• Possibility of a reception for invited guests in the CULTURE CAFÉ • Presentation in the official
• Special labelling of the CULTURE LOUNGE ad light boxes on the CULTURE LOUNGE programme
fair grounds • Menu holders for the Culinary Partner with
• Presentation in the official CULTURE LOUNGE programme detailed list of dishes
• Announcement on the CULTURE LOUNGE website‘s landing page • 1 size A1 poster with flyer holder
• A4 page in the CULTURE LOUNGE SALES GUIDE • Press release in the CULTURE LOUNGE
• Integration in CULTURE LOUNGE press work press kit
On request On request
* A charge may be made to cover any printing and lamination services. All prices plus 19% VAT
SERVICES FOR OUR EXHIBITORS
CULTURE CONFERENCE LOUNGE CULTURE CAFÉ CULTURE LOUNGE
Present your project or an exciting A place for your meetings and individual SALES GUIDE
subject in the CULTURE CONFERENCE appointments: the CULTURE CAFÉ or
LOUNGE: a space for all exhibitors, the CULTURE BAR, located inside the We would like to
suitable for press conferences, talks, CULTURE LOUNGE. Apart from beverages provide trade visitors
presentations and network meetings. and little snacks, every exhibitor and their with information about
The room offers the latest technical guests receive a free light lunch and fresh our exhibitors‘ offers.
equipment and seats for more than fruit daily. All CULTURE LOUNGE
40 people. exhibitors will be presented
with an image, a text and a
contact person in a SALES
GUIDE. This guide will
be sent to ca. 2.000 travel organisers and multipliers.
Additionally, all exhibitors‘ profiles will be included into
the CULTURE LOUNGE website. A contact forum will be
available, too. During the fair, the SALES GUIDE will be
displayed at the entrances and info points.
©
URE
T
UL
C
OF
MODULE 5
L
MODULE 6
L
HA
MODULE 2
ITB‘S
MEETING POINT FOR MODULE 4
PRESS AND MEDIA
The ITB receives worldwide media attention.
The CULTURE LOUNGE is the official Hall of Culture at
the ITB. Use this opportunity for your individual press
activities as well as our press service-counter. We invite
ca. 1500 relevant media and journalists to the fair in CULINARY
FO N
E
advance.
C
I N P TI O
LOUNGE
RE
Selected travel destinations present
their culinary specialities during the
three professional trade days. We
treat you and your guests for lunch
MODULE 1 and in the afternoon with tasters.
MODULE 7
MEETING POINT FOR CULTURE
AND TRAVEL INDUSTRY
Meet cultural travel organizers, important multipliers and individual
visitors in the CULTURE LOUNGE, be it for a chat at your
booth, or a meeting in the CULTURE CAFÉ. All important cultural
travel organizers receive advance invitations to the fair.
MODULE 3
© Messe Berlin GmbH © Messe Berlin GmbH
EXHIBITORS 2018
arp Museum – Bahnhof Rolandseck Kunstmeile Hamburg KULTURHAUPTSTÄDTE EUROPAS
art cities REISEN Kunstmuseum Wolfsburg Valletta - Kulturhauptstadt 2018
Basel, Kulturstadt Liberation Route Europe, Niederlande Galway – Kulturhauptstadt 2020
bauhaus100 Malta Tourism Authority
BECKERBILLETT GmbH MHK-Museumslandschaft Hessen Kassel UNESCO WELTERBESTÄTTEN
Belgien-Tourismus Wallonie Museen in Fulda Aachener Dom
Bundeskunsthalle Bonn Museum Barberini, Potsdam Bauhaus Welterbestätten in Deutschland
Darmstadt Marketing GmbH Museum am Dom Trier Bergpark Wilhelmshöhe, Kassel
Deutsches Nationaltheater Weimar Niedersächsisches Landesmuseum Hannover Mariendom und Domschatz, Hildesheim
Dommuseum Hildesheim NS Dokumentationszentrum München Museumsinsel Berlin
Dortmunder U - Pinakotheken im Kunstareal München Welterbestätten in Flandern und der
Zentrum für Kunst und Kreativität Porzellanikon - Wallonie
Diözesanmuseum Paderborn Staatliches Museum für Porzellan, Selb Welterbe Kloster Lorsch
European Federation of Napoleonic Cities Porzellanstraße e.V.
European Institute of Cultural Routes projekt2508 GmbH FESTIVALS / THEATER / TANZ
expo2508 – Reiss-Engelhorn-Museen, Mannheim 200 Jahre Jacques Offenbach
Ausstellungskonzeption und –gestaltung Roemer- und Pelizaeus-Museum Hildesheim Bergen International Festival
Fondation Beyeler, Basel Schallaburg Internationales Bachfest Schaffhausen
fontane.200 Science Center phaeno, Wolfsburg Jazzfestival Saalfelden
Glyptothek und Antikensammlung München Staatliche Museen zu Berlin
Hamburger Kunsthalle Staatsoper unter den Linden, Berlin KULTURREISEPARTNER
Hessisches Landesmuseum Darmstadt Stift & Stadt Klosterneuburg art cities REISEN, Bonn | Konstanz
Hildesheim Marketing GmbH Stiftung Bauhaus Dessau arttourist.com
Internationales Bachfest Schaffhausen Stiftung Schloss Dyck
Jazzfestival Saalfelden Thomas-Morus-Akademie Bensheim
Karl Marx Haus Trier Ticketmaster GmbH
Karl-Marx-Ausstellungsgesellschaft, Trier Trøndelag
Kassel Marketing GmbH UNESCO Welterbe Kloster Lorsch
Kolumba, Köln Visit Oostende
Kölner Offenbach-Gesellschaft e.V. - Visit Finnland
200 Jahre Jaques Offenbach Visit Gent
Kulturbetrieb der Stadt Aachen Visit Norway
Kulturhistorisches Museum Magedburg VISITFLANDERS - Tourismus Flandern-Brüssel
Kunsthalle Emden Zeppelin Museum Friedrichshafen
Kindly supported by: Presentation, organisation,
information and booking:
projekt2508
projekt2508 Gruppe
Bonn | Berlin | Konstanz | Antwerpen
Riesstraße 10 | 53113 Bonn
Tel. +49 (0)228 / 184967-0 | Fax -10
culturelounge@projekt2508.de
www.culturelounge.de
KAUFMANNSLADEN www.projekt2508.de
KÖNIGSWINTER
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