DIGITAL CONNECTION THE LATINO AND AFRICAN AMERICAN - The BIPOC Video Solution
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THE LATINO AND AFRICAN AMERICAN DIGITAL CONNECTION
THE BIPOC FILTER CERTIFICATION
The BIPOC Filter LLC is certified by the National Minority
Supplier Development Council.
KEY PARTNER CONTACTS Thomas Brown Ralph Paniagua CEO/Founder Co-Founder tom@bipocfilter.com ralph@bipocfilter.com 646-361-8448 917-446-3346 Marilyn M. Aldir Wendell Batts Vice President, Partnerships President Ad Sales marilyn@bipocfilter.com wendell@bipocfilter.com 305-205-3225 914-462-8435
The Multicultural Media Representation Firm focused on authenticity, quality & community. The Latino and African American Digital Connection.
BIPOC FILTER = AUTHENTICITY
Our Mission:
• To ensure publishers who were there FIRST are
capitalized.
• To alleviate a publisher’s greatest expense-
• AN EXPERIENCED SALES STAFF.
• More than just sales, we partner with our publishers
as a fully verticalized extension of their site.
• Our goal and mission is simply to help an historically
underserved market WIN on a fair playing field.
BIPOC Filter: Programmatic We have the ability to connect advertisers programmatically to the right Multicultural audiences.
Exclusive BIPOC Filter - Hispanic Cross-Media Partners
SBS Radio Network
• SBS is the top radio station group for the Latin community in the United States and Puerto Rico.
• Ad formats: Display, Video, Social
• Display Impressions per month: 15,000,000
• Video Views per month: 5,000,000
• Streaming Audio: 25,000,000
Tribune Publishing
• Comprised of some of the top newspapers covering the biggest Urban DMAs in the country; Daily
News, Chicago Tribune, Orlando Sentinel, and many more.
• Ad formats: Display, Video
• Display Impressions per month: 70,000,000
• Video Views per month: 25,000,000
Vme TV
• Vme TV is a premiere national Spanish language television network that provides a quality
alternative to Latino families providing programming that is engaging, empowering, educational and
entertaining.
• Vme TV is available in millions of households across the United States,
• Vme TV distributed via DIRECTV, DIRECTV STREAM, DISH Network, AT&T U-verse and Spectrum.
• www.vmetv.com offers One Million Page views and 3 Million Display impressions
Former Editorial Televisa USA properties, now part of Wellness Talk Media
Broadcasting Network Corp:
*BIPOC FILTER named Exclusive Media Representation firm for Editorial
Televisa and its reintroduction in the United States.
BIPOC Filter - HISPANIC SITE LISt Monthly US Avails: academiaplay.es 177,000 laparadadigital.com 37,000 businessinsider.mx 31,000 bellagenial.com 23,000 huffingtonpost.es 2,600,000 culturizando.com 43,000 telemundonebraska.com 1,000 vinetur.com 5,500 cinconoticias.com 568,000 futbolete.com 51,000 telediario.mx 10,000 gestiopolis.com 25,000 muchodeporte.com 17,000 eltelevisero.com 6,500 oinkoink.com.mx 48,000 lmtonline.com 553,000 publico.es 63,000 naciodigital.cat 87,000 televicentro.com 6,000 midiario.com 13,000 eldiariocantabria.es 1,000 bernabeudigital.com 42,000 telediario.cr 10,000 tvaztecabajacalifornia.com 37,000 andaluciainformacion.es 39,000 sinembargo.mx 136,000 horoscopomagico.espanadiario.net aztecabajio.com 20,000 mamaslatinas.com 882,000 quien.com 152,000 189,000 laprensagrafica.com 75,000 mibolsillo.com 172,000 ole.com.ar 715,000 aztecajalisco.com 45,000 lineadirectaportal.com 44,000 show.news 437,000 sport.es 683,000 cocinadelirante.com 500 abc.com.py 39,000 tonica.la 2,000 canalextremadura.es 5,000 delination.com 1,000 atalayar.com 23,000 jornada.com.mx 77,000 radiodos.com.ar 2,500 cinemascomics.com 43,000 mundohispanico.com 100,000 laopcion.com.mx 27,000 plumasatomicas.com 49,000 laopinion.com.co 2,500 soyfutbol.com 225,000 razon.com.mx 6,000 codigoespagueti.com 53,000 elpais.com.co 4,000 deportestvc.com 48,000 yucatan.com.mx 47,000 culturaenserie.com 31,000 colorvision.com.do 11,000 erizos.mx 86,000 cocinavital.mx 49,000 soygrupero.com.mx 7,500 tunota.com 34,000 viajar.elperiodico.com 33,000 futboltotal.com.mx 10,000 viviendoencasa.mx 11,000 multimedios.com 9,000 latinobaseball.com 500,000 gourmetdemexico.com.mx 3,500 elconfidencialdigital.com 19,000 nortenosa.com 31,000 latinoboxing.com 500,000 OVER 41 MILLION Video Views Available
Exclusive BIPOC Filter - African American Cross-Media Partners
EDITION Magazine - Exclusive sales group for all platform partnerships; Black target
• A collaboration between Jay Z / Roc-Nation and Modern Luxury – the two principals most uniquely qualified to create the first Black National
Luxury Media Company.
• Ad formats: Display, Video, Social
• Display Impressions per month: 6,000,000
• Video Views per month: 2,000,000
POLARIS - First Black-Owned Free Ad-Supported Streaming Channel; currently on VIZIO
• SmartCast Channel 700 reaching 15,860,000 households currentlyOTT/Linear platform started by “Three Kings” of Urban content creation: Sway
Calloway,.
• Rahman Dukes and Shaheem Reed; these three created the MTV News format, and also handle the production of Rolling Loud, Hot 97 Summer
Jam, MTV Music Awards, and many more.
• OTT/Linear: 17,000,000 households
XXL Magazine - Exclusive Multicultural online sales representative; Black and Urban target
• Home of the XXL Freshman Class Awards; Top Urban platform focused on Hip-Hop and its Culture.
• Ad formats: Display, Video, Social
• Display Impressions per month: 21,000,000
• Video Views per month: 7,000,000
Tribune Publishing - Exclusive online sales representative for Black targeted inventory
• Comprised of some of the top newspapers covering the biggest Urban DMAs in the country; Daily News, Chicago Tribune, Orlando Sentinel,
and many more.
• Ad formats: Display, Video, Social
• Display Impressions per month: 60,000,000
• Video Views per month: 21,000,000
All HipHop - Exclusive Multicultural online sales representative; Black and Urban target
• The First website and platform focused on Hip-Hop culture. All Hip-Hop is at the top rung for journalistic integrity when it comes to reporting
on this vertical.
• Media opportunities: Digital, display, video, events, custom content
OVER 40 MILLION Quality Video Views available
BIPOC Filter custom content
VIP Holiday Experience VIP Experience VIP Experience VIP Experience
With Jose Feliciano With Pablo Montero With Edward James Olmos With Charo
VIP Experience VIP Experience Celia Cruz & Ivy Queen Roberto Clemente
With Lucia Mendez With Gilberto Santa Rosa Duet VIP Experience
XXL Awards XXL 50th Anniversary XXL Freshman Legends of
Of Hip-Hop Latino BaseballBIPOC Filter A- list talent ALEX ANUEL AA DAVE EDWARD JAMES FUNKMASTER FUTURE KEVIN LIL BABY SENSATION EAST OLMOS FLEX HART LUCÍA LUIS MARÍA CELESTE PABLO PAUL ROSARIO ROSIE SWAY MÉNDEZ GUZMÁN ARRARÁS MONTERO ANTHONY DAWSON PEREZ CALLOWAY
BIPOC Filter Social PLATFORMS
BIPOC FILTER EVENTS
AND STREAMING OPPORTUNITIES
EVENT PARTNER EVENTS + SHORT AND LONG FORM CONTENT MONTH
LOUD & LIVE ALEJANDRO SANZ CONCERT TOUR SEPT-OCT 2023
LOUD & LIVE BECKY G SEPT-OCT 2023
LOUD & LIVE DANIEL HABIF MULTI DATES - VENUES
LOUD & LIVE WODAPALOOZA JAN-2024
LOUD & LIVE HOUSE OF HORRORS SEPT-OCT 2023
DRD CIRCUITO PLAYERO JUL-2023
DRD DRD INTERNATIONAL BASEBALL TOURNAMENT JUN-2023
SBS CALIBASH MAR-2023
SBS MEGA BASH DEC-2023
SBS MEGA BANDA SEP-2023
SBS MEGA MEZCLA MAY-2023
CALLE OCHO FESTIVAL CALLE OCHO MAR-2023
116TH STREET 116TH STREET FESTIVAL JUN-2023
LATINO BASEBALL WORLD OF LATINO BASEBALL MAY-SEPT 2023
YOUTH OUTREACH NON-PROFIT HISPANIC ACHIEVEMENT AWARDS-EXCELLENCE IN EDUCATION JUN-2023
TROPICAL MUSIC FESTIVAL 50 YEARS LATER CONCERT SERIES PUERTO RICO / NEW YORK MAY-JUNE 2023
DOMINICAN DAY AT THE BALLPARK MLB STADIUM EVENTS HONORING DOMINICAN PLAYERS-MULTIPLE STADIUMS AUG-2023
PUERTO RICO DAY AT THE BALLPARK MLB STADIUM EVENTS HONORING PUERTO RICAN PLAYERS-MULTIPLE STADIUMS JUL-2023
ROLLING LOUD EVENTS | CALIFORNIA BIGGEST HIP HOP FESTIVAL IN THE WORLD MAR-2023
ROLLING LOUD EVENTS | MIAMI BIGGEST HIP HOP FESTIVAL IN THE WORLD JUL-2023
ROLLING LOUD EVENTS | TORONTO BIGGEST HIP HOP FESTIVAL IN THE WORLD TBD
ROLLING LOUD EVENTS | PHILADELPHIA BIGGEST HIP HOP FESTIVAL IN THE WORLD TBD
WORLD DOMINO CHAMPIONSHIP LAS VEGAS WORLD DOMINO TPOURNAMENT OCT 2023
HIP HOP MUSEUM BLACK MUSIC MONTH JUN-2023
EDITION MAGAZINE BLACK MUSIC MONTH JUN-2023
EDITION MAGAZINE ART WEEK 2023 DEC-2023
BLACK GIRLS ROCK SHOWCASE OF BLACK FEMALE EXCELLENCE AT JFK CENTER MAR-2023
BLACK GIRLS ROCK SHOWCASE OF BLACK FEMALE EXCELLENCE IN NYC JUL-2023SPONSORSHIP OPPORTUNITIES
“No One Does Hip Hop Like BIPOC”
Let us show you the best of the best activations and publishing partners for the Hip Hop
50th Anniversary. Making sure your activation is authentic and in tune with the culture.
POLARIS will be celebrating the 50th Anniversary of Hip Hop with special programming celebrating Hip Hop and the
Culture. Polaris is the First Black-Owned Free Ad-Supported Streaming Channel; Polaris is currently on VIZIO and it’s
SmartCast Channel 700 reaches 50,000,000 households in OTT/Linear. This platform was started by the “Three Kings of
Urban Content” creation: Sway Calloway, Rahman Dukes and Shaheem Reed; they created the MTV News format, and in
addition, handle the production of Rolling Loud, Hot 97 Summer Jam, MTV Music Awards, and many more bespoke
events.
Sponsorship includes:
Ø OTT impressions
Ø Video capsules on Desktop and Mobile with guaranteed distribution
Ø Custom content creation and product placement opportunities available
Rolling Loud will be celebrating the 50th Anniversary of Hip Hop during their festivals this year. California is the first stop kicking off this
celebration in March followed by the Miami festival in July. Rolling Loud is the largest Hip Hop festival in the world and offers various
sponsorship opportunities in these cities.
Sponsorship elements for both cities include:
Ø Custom content creation at events
Ø Sponsorship of Drone show
Ø Product sampling
Ø Merchandise kiosk
Ø 4 tickets in VIP section
Ø Media offerings
Ø Video impressions
Ø Display impressions
Ø Social media / amplification
**Automotive, Water & Soda categories are already SOLD
*All custom content is sold with guaranteed video distribution.EDITION Magazine will be paying tribute to the 50th Anniversary of Hip Hop with a dinner during Black Music Month in June hosted by the
Editors of EDITION and Roc Nation. EDITION Magazine will also host a “A Toast to Hip Hop” cocktail party at Art Basel in Miami, FL, celebrating
Hip Hop’s 50th Anniversary. Edition Magazine is a collaboration between Jay Z / Roc-Nation and Modern Luxury – the two principals most
uniquely qualified to create the first Black National Luxury Media Company.
Sponsorship elements include:
Ø Custom content capsule creation that will run in tandem with :15 - :30 pre-rolls with guaranteed distribution Sponsorship in June for Black
Music Month - Hip Hop dinner and fireside chat with industry influencers and executives discussing impact of Hip Hop over the past 50 years.
Sponsorship includes:
Ø Signage at event
• Sponsorship of event footage
• Spread in June issue (2 pages)
• 10 million video impressions
• 2 million social media impressions
Ø Sponsorship of Hip Hop celebration cocktail party at Art Basel in December in Miami, FL which includes:
• Signage at event
• Sponsorship of event footage
• Spread in December issue (2 pages)
• 10 million video impressions
• 2 million social media impressions
XXL Magazine is the home of the XXL Freshman Class Awards and is a Top Urban platform focused on Hip Hop and its Culture. XXL will be
celebrating the 50th Anniversary of Hip Hop with the following
Sponsorship opportunities:
Ø Cypher Lab: Merging Different Decades of Hip Hop
• Custom content piece utilizing different artists from multiple generations of rap freestyling over beats that span the 50 years of Hip Hop
Ø The G.O.A.T.: Discussing the Greatest to Ever Do It
• Social polling and commentary from rap influencers on who the greatest rapper of all time is
Ø How I Did It, The Artists Edition: Different Side of Hip Hop
• Hip Hop entrepreneurs have been a buzz word over the last decade, and we will bring you stories from the artists on how they diversified
their careers by using their fame to become more than just rappers. We have their stories.
Ø Women in Hip Hop: Cross-Platform Program
• Women have become a force in Hip Hop and have helped advance the culture in many aspects, and we have their stories.
Ø Moments in History: This Day in Hip Hop
• Greatest moments in Hip Hop capsules
Ø Media offering:
• Custom content
• Video Desktop and Mobile
• Display Desktop and Mobile
• Social media / amplification
*All custom content is sold with guaranteed video distribution.The Universal Hip Hop Museum in the Bronx, NY will be celebrating the 50th Anniversary of Hip Hop by producing 20 two-minute shorts guaranteeing over 50 Million video views across the Universal Hip Hop Museum and its Network of publishers. A few examples of the content capsule topics are: Ø The 5 elements of Hip Hop: • DJ’ing • MC’ing • Breakdancing • Graffiti • Knowledge Ø The Latino influence on Hip Hop Sponsorship elements include: Ø Greatest moments of Hip Hop :15 - :30 pre-roll that will run before each piece of content Ø Hip Hop and the Generations (Each One, Teach One) • We will pair an established artist with an up-and-coming artist so they can impart their knowledge on them Ø “Sponsored by” logo before each 2-minute capsule Ø Sponsorship of Hip Hop celebration • Cocktail party during Black Music Month in June Ø Media offering: • Signage at event • Custom content creation • Video impressions • Display impressions • Social media / amplification *All custom content is sold with guaranteed video distribution.
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