Good housekeeping Media pack 2018 - Women believe it when they read it in Good Housekeeping! - Associated Media Publishing
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good housekeeping Media pack 2018
Women believe it when they read it in Good Housekeeping!
INTERNATIONAL SUPERBRAND
AND LEGACY TITLE
One magazine with Everything in it!
Saving her time, money and hassle on every page
G
ood Housekeeping/Goeie Huishouding’s ongoing success can be attributed to the fact that the
brand recognises that as our lives get busier and more plugged in, time is one of our most valuable
commodities. Good Housekeeping/Goeie Huishouding – through it’s various print and digital
platforms – delivers useful advice and solutions that makes every aspect of a busy woman’s life easier.
It offers expertise in all the areas that matter the most to us: home, food, family, family finances, fashion,
beauty and health. Good Housekeeping/Goeie Huishouding is proudly positive and 100% relevant:
our impressive digital presence, as well as our carefully curated print offering,
means our audience engages with this brand every day, throughout the day.
yourHOME DÉCOR TIPS. DIY PROJECTS. ORGANISING SOLUTIONS.
yourLOOK FA S H I O N F I N D S . B E AU T Y S E C R E T S . S T Y L E FO R L E S S .
yourBODY H e a lt H b r e a k t H r o u g H s . f u n f i t n e s s . d i e t t i p s .
You’re brighter
on sunshiny days
1
SPRING 4
SUCCULENTS Rework pretty
containers and
vintage vessels to
house a growing
6
succulent collection
and to create
a living piece of
décor at home
HOW TO 2
Who says you need a
PHOTOGRAPHY: COLLEEN COPPENHALL AT DIS PHOTOGRAPHY. COMPILED BY CLEO MARCOPOULOS,
large garden to work
your green-fingered
magic? Succulents
are a hassle-free 5
way to garden at
home – and grouped
together make for
a striking tabletop
piece, indoors or
photography: aaroN tILLEy. artwork: kyLE BEaN. tExt: redbook
outdoors. Empty your
cupboards of old
CLARE ROBERTSON. PRICES CORRECT AT TIME OF GOING TO PRESS
baking paraphernalia,
vintage trophies
and vessels with
3
a charming patina.
Your brain is
Now plant them
up with a mix of
TIP: A DRY succulents in an array
PHOTOGRAPHY: GREAT STOCK!/LIVING4MEDIA
PAINTBRUSH of colours and shapes.
winning right nOw
IS PERFECT FOR
DUSTING SOIL To plant up an old
OFF SUCCULENTS picture frame for
ONCE PLANTED. a table centrepiece,
choose a deep
WATCH THIS SPACE
box-style frame, cover With summer here, you’re even smarter than usual, and
7
the mounting board
with a layer of small
here’s proof: a small Belgian study suggests that certain
stones (available from parts of your grey matter are more active in summer, which
fish shops), soil and These pastel and metallic summery watches are the perfect accessory – and they make the best gifts too! may allow you to focus and tackle projects more efficiently.
mesh, then plant up. Researchers aren’t sure why, but it probably has to do
Spray (don’t water) 1. R549 (includes four extra interchangeable straps), Aldo 2. R2 999, Armani Exchange Olivia Watch at Watch Republic 3. R799, Mimco at
once a week to keep Woolworths 4. R499 (includes four extra interchangeable straps in a variety of colours), Call It Spring 5. R399, Forever New 6. R349, Forever with the longer days – sunlight is linked to higher levels of
the succulents New 7. R1 699, Mimco at Woolworths GH chemicals (like happy-making serotonin) that are key to brain
looking their best. GH function. Acing it all over the place? Yes, we thought so. gh
+ GO TO GOODHOUSEKEEPING.CO.ZA FOR GENIUS DÉCOR INSPIRATION. September 2016 GOODHOUSEKEEPING.CO.ZA 23 STOCKISTS on page 143 December 2016 GOODHOUSEKEEPING.CO.ZA 51 October 2016 goodhousekeeping.co.za 65
0916_GHE_023_HOME_opener.indd 1 2016/08/02 7:16 AM 1216_GHE_051_LOOK_opener.indd 1 2016/10/27 4:27 PM 1016_GHE_065_BODY_opener.indd 1 2016/09/01 10:14 AM
YOUR HOME Décor YOUR LOOK Includes YOUR BODY Health
tips, DIY projects and Suddenly Everywhere, breakthroughs, fun
organising solutions. Fashion Must-haves, fitness and diet tips.
Beauty Must-haves
and Luxe for Less.
yourLIFE yourKITCHEN
YO U R K I TC H E N GH REPORT
i n s p i r i n g s t o r i e s . e v e r y d ay a d v i c e . g r e at r e a d s .
SUBHEAD HERE DELICIOUS RECIPES. NEW COOKING TOOLS. EASY PREP TIPS.
Toasting nuts
brings out
their flavour
Feeling caged in
by regret?
BUYER’S GUIDE
DISHWASHERS
Dishwashers save you time and they also save you money, as they use
less than half as much water and electricity as washing by hand. Still
think you can’t afford one? However basic or advanced your chosen
model, using any dishwasher is always better than using none
ELIZABETH HUTCHINSON. RECIPE TESTING: MADELINE BURKITT. PROP STYLING: OLIVIA WARDLE
PHOTOGRAPHY: CHARLIE RICHARDS. RECIPE AND FOOD STYLING: SUZANNAH BUTCHER,
escape the
guILt trap
photography: aaroN tILLEy. artwork: kyLE BEaN. tExt: redbook
You know that sinking feeling you
get when you have to miss the
school talent show or you haven’t
called your mom back yet? It comes
with a surprising benefit: guilt-prone
people have a lot of emotional
CHRISTMAS-
intelligence and empathy, a recent 10-YEAR WARRANTY uses less water and electricity and is so well
study shows. ‘If they hurt someone, LG TrueSteam D1454TF engineered that LG offers you a 10-year warranty.
MONTHLY 101s. The GH monthly 101 feature provides
they’re able to understand how the R11 500, www.lg.com Getting strange results from your machine? Use
WREATH SALAD
person feels and fix it,’ says study FEATURES: 3 trays (1 height-adjustable), movable the smartphone app to diagnose the problem.
coauthor Dr Matt Treeby from La tines, 14 settings, 41dB, A++, stainless-steel pan,
Trobe University in Australia. Knowing
Most important of all, this dishwasher blasts
stainless-steel door
that your guilt is a sign you’re a good super-heated steam throughout the machine,
person might not banish those pangs Three unique technological innovations make which loosens all stubborn dirt and sterilises This salad makes a beautiful
of regret, but it could help you break this the dishwasher for geeks. Its inverter motor crockery at the same time. centrepiece on a festive table.
free from their hold. gh See the recipe on page 123. GH
+ GO TO GOODHOUSEKEEPING.CO.ZA/RECIPES FOR MORE RECIPES.
women with 101 ideas, tricks and solutions for topics such
September
July 2016 goodhousekeeping.co.zaxxx
goodhousekeeping.co.za
2016 69 86 GOODHOUSEKEEPING.CO.ZA September 2016 December 2016 GOODHOUSEKEEPING.CO.ZA 107
0916_GHE_086_087_REPORT_buyers guide.indd 1 2016/08/04 10:11 AM 1216_GHE_107_KITCHEN_opener.indd 1 2016/10/28 10:23 AM
0916_GHE_069_LIFE_opener.indd 1 2016/08/01 2:20 PM
YOUR LIFE Inspiring GH REPORT Product YOUR KITCHEN Delicious, as home-makeovers, lunchbox ideas, health boosters,
stories, great reads, reviews and consumer easy recipes for every day
everyday advice. news. We give her the of the week. New cooking beauty tips and kitchen-hero hacks. Our readers look for-
confidence to try and buy. tools. Tried. Tested. Trusted. ward to it every month.
12% 14%
FASHION
14% BEAUTY
HEALTH AND
WELLNESS
(INCLUDING
CHILDREN’S
HEALTH) 11%
FAMILY AND
RELATIONSHIPS
OUR 4%
EDITORIAL CELEBRITY
DNA 18%
6%
Beauty, Fashion, HOME
(CLEANING, OTHER
Health and ORGANISING,
Wellness, Décor, DÉCOR, DESIGN) 3%
Entertainment, 18% CAREER &
FOOD & PERSONAL
Food, Finance, Family, ENTERTAIN FINANCE
Parenting and Relationships
what makes GH the best women’s lifestyle magazine in sa GH has a larger combined audience – print and digital at 547 647 - more than WOMAN & HOME AT 524 864. This makes integrated campaigns key for GH brand partners. GH has the second largest, highly engaged digital audience at 453 647. Larger than Rooi Rose’s digital audience. GH readers are younger than the competitor set, providing advertisers with access to key LSM 6-10 GENERATION X WOMEN WHO HAVE SPENDING POWER. GH has the highest portion of working women with the highest average monthly income at R14 053 in the competitive set. GH readers are financially savvy and economically viable. GH readers have more investment products, life insurance products, short term insurance products and medical insurance than the competitor set. GH readers shop online for a diverse range of products and are more likely to shop online than the competitor titles readers. Pair this with the GH newsletter open and click through rate, it makes shoppable mailers a strong proposition for brand partners. GH readers purchase more cosmetics than anyone in the competitor set. Plus, GH readers have the highest proportion of readers using all types of cosmetics than the competitor set. GH readers love cooking with 30% of GH’s readers saying they love cooking than competitors. GH readers keep their magazines. THEY REFER BACK TO THEM AND VALUE THEIR CONTENT. On average, readers only share their copy with 2 other people – the lowest reader per copy in the competitive set. GH delivers a better ROI on total sales than Woman & Home and delivers a better ROI on total and paid sales than Fairlady.
She engages with us
every day throughout
the day through our
multi-media platforms!
Our Numbers &
key Highlights
WEB
150 309 60% 34% 38%
625 328 46 076 Female
Black White
Page Views Facebook Likes
Newsletter Reach: 4 202 859
Subscriber
s
Engagement: 9% R13 337 58%
25-49 yrs
Personal Income
WEB (Average/month)
259 548 6 959 55 586
Unique Users Pinterest
Followers
Twitter Followers
Impressions: 522 700
59%
Married
R20 699
Household Income
36%
Single
(Average/month)
37 753 33 477 547Total647 LSM 6-7 LSM 8-10 LSM 6-10
Total Circ
(Print) Instagram Followers Audience
Reach: 61 280
Engagement: 29% 29% 42% 86%
Total Engagement 393 051 Sources: ABC: Jul-Sep 2017; AMPS: 2016 Population Update; EM Nov 17; Social Media: 7 Dec 17; AMP
4 765 939
Engaged Users: Nov 17; AMP Events Jan-Dec 16; Newsletter subs AMP,
Total Reach ABC Q3 17 & as per rate cards, Total Audience = Readership + UB’s + Newsletter subscribers + Social
Media, AMP Social Media Reach Ave. Sep-Nov 17
SOURCING & LOGISTICS
BULK SALES DIGITAL
SOCIAL MEDIA
PRINT
COVER CARDS
OPPORTUNITIES PRODUCTION
with our brand platform
EVENT are multidimensional!
SPONSORSHIP
PRODUCT SAMPLING
SYNDICATION
CONTENT
OUR REWARDS AND INCENTIVES
Special-features
calendar
1 2 3 4
January 2018 February March April
LUNCH BOX IDEAS 100 EASY SORT YOUR LIFE HOME MAKEOVERS
FAMILY MEALS + 101 LIFE HACKS ON A BUDGET
EVENT
#GHStandUp Summit
Prepare Your teens: Social
EVENT EVENT EVENT
Media Talk + Self-Defense GH MASTERCLASSES: GH MASTERCLASSES: GH MASTERCLASSES:
Workshop Healthy Meals For All Unclutter Your Life Colour Your Life
5 6 7 8
May June July August
AGE SMART: 101 WINTER 101 WAYS TO 101 PRETTY UPDATES
THE NEW AGE IS NO AGE SURVIVAL GUIDE STRETCH YOUR (FOOD) FOR YOUR HOME
BUDGET & GARDEN
EVENT EVENT
GH MASTERCLASSES:
BAKE STARS:
Spoil Yourself
An afternoon of decadence and fun as we
leave baking tips & tricks from celeb bakers.
12
9 10 11
December
September October November CHRISTMAS TIPS
SPRING 101 KIDS PARTY OUTDOOR & SHORTCUTS
CLEAN IDEAS ENTERTAINMENT
EVENT EVENT
GH MASTERCLASSES:
VERY MERRY
Best Kiddies’ Parties Ever
We get in the spirit of the festive season with our
annual Very Merry GH Christmas lunch.
in- b o o k a dv e r tising rates Print advertising rates
ADVERTORIAL* DPS - Double-Page Spread Full Page
All artwork
DPS R86 000
Full page R43 000
½ page R32 000
⅓ page R29 000
PLEASE NOTE Advertorials include standard
production and photographic costs. No advertorials
smaller than ⅓ page will be accepted.
must be supplied
in both English
½ Page ⅓ Page
TAILORED ADVERTORIAL
* Written by the Good Housekeeping team, a bespoke-
content feature tailored to your campaign
and Afrikaans
* Competition or offer – single page
MAIN BOOK*
Inside front cover (DPS) R81 000 0NLY
Inside back cover
Outside back cover
DPS
R37 000
R41 000
R68 000
R34.00!
Full page
½ page
R34 000
R25 000
MECHANICAL SPECS
⅓ page R24 000 AD TYPE TRIM (MM) TYPE (MM) BLEED (MM)
Full page 275 x 210 258 x 190 285 x 220
DPS 275 x 420 258 x 380 285 x 430
E-mail alice@assocmedia.co.za for assistance with
Afrikaans translation (free of charge). ½ page vertical 275 x 105 258 x 92 285 x 115
½ page horizontal 136 x 210 127 x 190 146 x 220
⅓ page vertical 275 x 70 258 x 59 285 x 80
LOOSE INSERTS (ONLY APPLICABLE FOR ⅓ page horizontal 94 x 210 86 x 190 104 x 220
FULL PRINT RUNS)* Should any type run across a DPS, a 10mm gap on either side
1 Leaf (2 pages) R546 of the gutter must be allowed.
2 to 6 Leaves (4 to 12 pages) R745
8 to 12 Leaves (16 to 24 pages) R893
* All loose inserts must be supplied in English and Afrikaans.
PLEASE NOTE TECHNICAL SPECS
Deliveries accepted * PDF postscript files, high-resolution scans, CMYK
BOUND INSERTS* no later than 3pm
from Monday
at 300dpi
* Material is stored for a maximum of three months
1 Leaf (2 pages) R651
2 to 6 Leaves (4 to 12 pages) R882 to Thursday, and no * When sending ads with white overprint/knockout,
8 to 12 Leaves (16 to 24 pages) R945 later than noon on the overprint should be off
* All bound inserts must be supplied in English Fridays. * Fonts and high-resolution images must be embedded
and Afrikaans. * Type smaller than 12pt should not be reversed out on
Inserts must be
a four-colour background
delivered in boxes
on pallets, securely
* Sans serif type 7pt or smaller and serif type 12pt PLEASE NOTE
SPECIAL RATES ON REQUEST or smaller must be reproduced in single colour
GH offers a
packaged and
This includes dust jackets, gatefolds, perforation, gluing, clearly marked
MATERIAL REQUIREMENTS
FREE translation
bagging, run-ons, bookmarks and stickers. Creative aspects with the name of
of these elements are subject to editor’s approval. the insert, number Digital material can be supplied via one of the following:
of inserts per box,
weight per box,
* Quickcut: Adstream 011 799 7846
* Websend: Adsend 076 423 2187 or 011 712 5700 service
DELIVERY ADDRESS FOR INSERTS number of boxes, * Written to disc and delivered at 80 Strand Street,
Cape Town, 8001
Once English is approved,
Paarl Media Cape, 10 Freedom Way, Montague Gardens, and the name and Afrikaans is approved!
Milnerton, Cape Town, 7441 issue date of the Call Shénell Baker (ad controller) on 021 464 6234,
Call Juanita Crafford on 021 550 2413. publication. fax 021 461 2501 or e-mail shenell@assocmedia.co.za.
digital advertising Rates
NEWSLETTER
BANNER
LEADERBOARD R350 R1,50/subscriber
728 x 90px (40KB) (CPM) (20KB)
RICH MEDIA newsletter
Videos, expanding
ads, animations etc.
R1,50/subscriber
(20KB)
road block
An additional CPM rate Includes:
of R120 must be added
to the requested ad
WEBVERTORIAL Leaderboard,
R10 000/month
units’ CPM rate. Content box and
SECTION SPONSORSHIP competition tradex half-page unit
Dependent on section R8 000
traffic. Please request (Trade Exchange)
R1 000
wallpaper
wallpaper
a quote.
CONTENT MARKETING
(CPM)
R15 000/month
Articles require a blurb (max 20 words), body copy (this must be on-brand with section page, max 500 words) and
two to three pictures (one will be chosen by the editorial team). Clients will receive an author credit and click-through CONTENT BOX
article linking back to their website. Only two changes are allowed and then R250 per change thereafter.
300 x 250px
This includes section sponsorships, wallpaper banners and (40KB)
creative advertising that requires extra development. Aspects of
these elements are subject to editor’s approval. R350
(CPM)
Mobile banner
640 x 160px
Spec on (40KB) Spec on
request request
R520 R260 R520
(CPM) (CPM) (CPM)
Deadlines &
TERMS & CONDITIONS
1. All advertising rates shall be charged in accordance with the rate card
then in effect and shall include agency fees and/or commissions and ex-
clude VAT. Advertorial rates include standard production costs, such
on-sale dates
as copywriting, photography, styling, reproduction and print. 2. Accounts
will be rendered monthly and are payable within 30 calendar days from date
of statement unless stipulated otherwise. Payment that is received from
agencies later than 45 calendar days from statement dates will not qualify
for a 16,5% agency settlement discount. An early settlement discount of 15%
for direct clients is only payable if payment is received from client within
30 days from date of invoice. Any sponsorship, separate from advertising,
of an event, supplement, magazine campaign or competition will be billed
separately. Once a booking form for a sponsorship has been received, an
invoice will be rendered. The client undertakes to pay the publisher 50% of
the total sponsorship amount within 30 days unless stipulated otherwise. 3.
Outstanding amounts will be subject to interest at the prime rate charged
by Nedbank from time to time. A certificate from any Nedbank branch man-
issue on sale ad booking ad-material inserts-to- advertorial ager shall be sufficient to prove the prime rate. The client undertakes to pay
deadline - cover factory & Marketplace booking the publisher’s collection costs in the event of nonpayment on the attorney
and own-client scale. 4. No cancellation of advertisements by the client will
material required friday deadline & material deadline be accepted after the stipulated booking deadlines. If an advertisement is
cancelled after the booking deadline, the client undertakes to pay the pub-
lisher a 50% cancellation fee of the total amount, or the value of the actual
costs incurred on the project, whichever is the higher. If an advertisement
FEB 2018 22 Jan 2018 15 Dec 2017 20 Dec 2017 20 Dec 2017 06 Dec 2017
main-book deadlines
is cancelled after the deadline for the submission of material, the client un-
dertakes to pay the publisher 100% of the amount invoiced as a cancellation
fee. 5. No extensions will be granted in relation to the delivery dates for
MAR 2018 26 Feb 2018 18 Jan 2018 05 Jan 2018 07 Feb 2018 24 Jan 2018 material. If material arrives after the due date, the full rate will be charged
and paid. If material is delivered after the date for submission, the publisher
will use its sole discretion to determine whether the material may still be
APR 2018 26 Mar 2018 16 Feb 2018 21 Feb 2018 28 Feb 2018 07 Feb 2018 published and, if so, will exercise its discretion accordingly. 6. The onus is
solely on the client to ensure that material is supplied in the correct format.
Should a contact proof not be supplied on or before the stipulated material
MAY 2018 23 Apr 2018 16 Mar 2018 21 Mar 2018 28 Mar 2018 01 Mar 2018 deadline, the publisher cannot be held responsible for colour matching or
any reproduction errors that may occur. 7. The publisher reserves the right
to withhold publication of any advertisement and to cancel any advertise-
JUN 2018 21 May 2018 26 Apr 2018 02 May 2018 02 May 2018 18 Apr 2018 ment order that may conflict with the brand values of any magazine, may
be harmful to any third party or may reflect negatively on the magazine.
Any such decision shall be communicated to the client. 8. No liability shall
JUL 2018 25 Jun 2018 01 Jun 2018 06 Jun 2018 06 Jun 2018 23 May 2018 be accepted by the publisher for losses arising from omissions, failure to
publish, the publication of incorrect material, typographical errors or any
AUG 2018
mistake or error of whatever kind on the advertisement or advertorial that
23 Jul 2018 29 Jun 2018 04 Jun 2018 04 Jul 2018 20 Jun 2018 has been approved by the client, or as a result of negligence on the part of
any third-party supplier whose services are required by the client. All orders
SEP 2018 20 Aug 2018 27 Jul 2018 01 Aug 2018 01 Aug 2018 25 Jul 2018
are subject to space availability. 9. The publisher shall not take responsibil-
ity for storage of pre-printed supplements and loose inserts supplied for
insertion. All inserts/samples must be approved by the factory for pressure
OCT 2018 24 Sep 2018 30 Aug 2018 05 Sep 2018 29 Aug 2018 22 Sep 2018 or machine compatibility, before insertion can take place. The standard pro-
duction industry contingency of 5% will be required for loose inserts and/or
inserts of a very technical nature. In the event of our printers not being able
NOV 2018 22 Oct 2018 28 Sep 2018 03 Oct 2018 03 Oct 2018 12 Sep 2018 to handle an insert due to incorrect packaging, no liability shall be accepted
for any losses arising from the omission of the insert. Contents of pre-print-
ed inserts are subject to the approval of the editor and cannot always be
DEC 2018 19 Nov 2018 19 Oct 2018 24 Oct 2018 24 Oct 2018 17 Oct 2018 guaranteed. 10. The client indemnifies the publisher against all liabilities,
claims, demands, actions, costs, damages and loss arising out of any breach
by the advertiser of any of the terms of this agreement through publication
JAN 2019 17 Dec 2018 23 Nov 2018 28 Nov 2018 28 Nov 2018 21 Nov 2018 of the material submitted. 11. The publisher owns all intellectual property,
including the rights of copyright associated with the campaign in relation
to photographs that it has contributed and copy that it has generated for
FEB 2019 21 Jan 2019 14 Dec 2018 19 Dec 2018 18 Dec 2018 05 Dec 2018 the client. The client retains ownership of all intellectual property, including
the rights of copyright associated with the campaign in relation to copy or
photographs that the client has produced for finished/supplied advertising
MAR 2019 25 Feb 2019 06 Feb 2019 06 Feb 2019 06 Feb 2019 23 Jan 2019 materials. The client retains ownership of all right, title and interest in and
to their logos and trademarks. 12. No addition to, variation of novation, or
agreed cancellation of these terms and conditions shall be of any force or
effect unless in writing and signed by or on behalf of the publisher and the
advertiser. 13. Should any of these terms and conditions be unforeseeable,
then such term or condition shall be severable from the remainder of this
agreement, which shall remain of full force and effect.Event
calendar
Inquire about opportunities to become our brand partner at forthcoming events -
It’s a chance you can’t afford to miss!
FEBRUARY MARCH
360˚
BACKSBERG CONCERTS FAMILY FUN DAY
CAPE TOWN GAUTENG
Backsberg Picnic Kids’ activities as well as
PRINT
EXPOSURE
concerts Series: live music from SA’s hottest
The Blues Broers bands plus some of the
country’s best food trucks.
JULY DECEMBER
CELEBRITY BAKE STARS
CAPE TOWN
Bake like a celebrity, be
VERY MERRY GH CHRISTMAS
GAUTENG
A wonderful Christmas
CSI exposure!
SOCIAL MEDIA
@
Our chance
shown baking tips, lunch with entertaining
interact with celebrities tips and hacks for your to make a
and enjoy yummy tasting best Christmas ever d ifference in BULK
the
opportunities world togeth DEALS
e r! WEB
EXPOSURE
Good Housekeeping always
promises its brand partners a
realistic 3:1 return on their investment
and provides them with 360˚exposure.
Siba Mtonganacontact
list
WESTERN CAPE GAUTENG
CARMEN CLEGG LEANNE BONTHUYS
Key Accounts Manager (Coastal) Key Accounts Manager (Inland)
carmen@assocmedia.co.za leanne@assocmedia.co.za
021 464 6207 / 071 499 8338 079 355 1531
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