MEDIA KIT 2021 - Berkshire Magazine
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MEDIA KIT 2021
Berkshire Magazine is your go-to guide to Western Massachusetts.
The high-quality publication explores the arts, homes, happenings,
personalities, and attractions with an informed curiosity, high-quality
editorial content, and beautiful photography. Berkshire Magazine
reaches thousands of readers via subscriptions, newsstand sales, a
robust social media following, and in-room at area inns and hotels.
READERSHIP Instagram
Reach an ever-expanding readership through a circulation of 25,000+/- and extended readership of 60,000 10,000 followers
• Mail distribution to homeowners in the Berkshires, tri-state region, and beyond. Facebook
• Physical distribution locations include real estate offices. 6,000+ followers
• Issues are provided in-room for over 35 hotels and inns, from Canyon Ranch to local B&Bs. E-Newsletter
They are also available at over 30 newsstand locations through the Berkshires. 6,000+ readers
2021 ISSUANCE
SPRING M AY / J U N E J U LY
closing: 1/8 closing: 3/12 closing: 5/14
material: 2/6 material: 4/9 material: 5/21
issuance: 3/8 issuance: 5/3 issuance: 6/21
AUGUST FA L L H O L I D AY
closing: 6/11 closing: 7/9 closing: 9/17
material: 6/18 material: 8/6 material: 10/15
issuance: 7/19 issuance: 9/6 issuance: 11/15
NEWSLETTER SPONSORED EVENT
D I G I TA L A D V E R T I S I N G
In body of newsletter (must be actual event) — $225
2 Month Minimum
• Event photo: 165 X 165, .jpeg, 72 dpi
WEBSITE • event title up to 25 characters
Leaderboard (holds position on homepage) 800 x 150 $420/mo • descriptive sentence up to 40 words
Footer (across site) 800 x 300 $420/mo • include date, time, price, event link
Medium Square (homepage only) 300 x 300 $250/mo • due 5 days prior to start date
Skyscraper (homepage only) 300 x 600 $300/mo
N E W S L E T T E R TA K E O V E R
NEWSLETTER The three newsletter ads plus one sponsored event — $325
Top and Middle Banners 800 x 150 $200
Bottom Oversize Banner 800 x 300 $175 Our newsletter readers are active and
out there and looking for things to do. This is the
perfect place if you are promoting an event or time-
.jpg or .gif, 72 dpi limited offering. Newsletter advertising tends to fill
provide the URL to link to your website up quickly, so talk to us soon about available space!
JENNI F E R H I NE S | 4 1 3 -4 4 6 -0 2 3 6 | JENNIFER@OLDMILLROADMEDIA.COM | A CCO U NT EX ECUTIVE
BERKS H IR E M A G . C OM
R AT E S +
TAKE ADVANTAGE OF THE BEST RATE AND RESERVE YOUR SPACE
SIZES PLEASE NOTE
OUR TRIM SIZE AND AD DIMENSIONS ARE CHANGING
WITH THE MAY/JUNE ISSUE.
Be sure to size your ad with the new dimensions.
IN ALL SIX ISSUES! 6x rates below: CURRENT SIZE NEW SIZE
FULL PAGE & COVERS 2/3 PAGE 1/2 ISLAND
INSIDE FRONT COVER
$2,993
2/3 V 1/2 V
INSIDE BACK COVER
10.875"
$2,730
10.75"
BACK COVER
$3,570
FULL PAGE
$2,074
2-PAGE SPREAD $1,586 $1,397
$3,444 8.125" 9"
*SEE BELOW FOR AD SIZES 4.625 X 10” 4.625 X 7.375”
1/2 HORIZONTAL 1/3 VERTICAL 1/3 SQUARE 1/4 PAGE 1/6 HORIZONTAL & VERTICAL
$1,397 $966 $966 $704 $467
1/6 V
1/2 H 1/3 V 1/3 SQ 1/4
1/6 H
7.5 X 4.875” 2.25 X 10” 4.625 X 4.875” 3.625 X 4.875” H: 4.625 X 2.375”
V: 2.25 X 4.875”
CHECK WITH YOUR ACCOUNT EXECUTIVE ABOUT PREMIUM PLACEMENT AVAILABILITY
COVER AD RATES 1X 2X 3X
BLEED AREA
inside front cover $3,675 $3,308 $2,993
TRIM SIZE
SAFE AREA inside back cover $3,360 $3,024 $2,730
NON BLEED AD SIZE back cover $4,410 $3,964 $3,570
FULL PAGE ARTWORK GUIDELINES DISPLAY AD RATES 1X 3X 6X
spread $4,137 $3,906 $3,444
bleed area 9.25”x 11” full page $2,494 $2,352 $2,074
Extend your background beyond 2/3 page $1,906 $1,801 $1,586
the trim to fill the bleed area
1/2 page $1,680 $1,586 $1,397
1/3 page $1,155 $1,092 $966
trim size 9”x 10.75” 1/4 page $845 $798 $704
This is where the pages
get cut off
1/6 page $557 $525 $467
Advertising rates per issue.
safe area 8.5”x 10.25”
PUBLICATION SPECS
Keep text, logos, icons, etc.
within .25” of trim Preferred Format: Adobe Acrobat PDF exported as a high quality 300 dpi file
(266 minimum)—no crop marks or color registration bars.
When exporting your file to a pdf format, be sure to:
non bleed ad 8.5”x 10.25” • embed all fonts, flatten transparency
This is the size required for ads • all files must be CMYK — no spot colors, no RGB files
that don’t extend off the page. • place all photos/images in ad as 300 dpi CMYK .tif files
• no crop marks or color registration bars
We can also accept: Adobe InDesign, Adobe Illustrator, Adobe Photoshop provided
Please only include crop marks for all linked art and fonts accompany the file. However, there will be an additional $35
Covers, Full Pages, and Spreads. charge for us to make the pdf from your native file. We can NOT accept Microsoft
Publisher files. The advertiser is responsible for producing print-ready ad material.
Any prep work needed to make material ready for press will be billed to the
advertiser at $100/hr. Advertiser is responsible for filling reserved space. Incorrectly-
sized material will be adjusted for optimal placement. Advertisers agree that Old Mill
Road Media may add a border to submitted ads, if needed, at no additional cost.
JENNI F E R H I NE S | 4 1 3 -4 4 6 -0 2 3 6 | JENNIFER@OLDMILLROADMEDIA.COM | A CCO U NT EX ECUTIVE
BERKS H IR E M A G . C OM
2021 ADVERTISING PLANNING
Please reach out for detailed advertising information on Old Mill Road Media’s other publications.
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arts, dining, shopping, recreational activities and events, and Vermont adventure and stay connected to the community. Its
lodging choices, highlighting the treasures unique to the area. primary focus is Southern VT, Nearby NY, and Western MA.
ManchesterLifeMagazine.com VermontNewsGuide.com
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