Media Kit 2022 - The CE Shop
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Media Kit
2022
2022 MEDIA KIT | PAGE 1
About Us
Founded in 2005, The CE Shop
has become the leading provider of
online real estate education through
an encyclopedic knowledge of the
real estate industry.
We offer education products in all
50 states and D.C. to cover the
entire lifecycle of a working real
estate agent, and we’re driven by a
desire to constantly improve, both for
ourselves and our students.
2022 MEDIA KIT | PAGE 2
2021
The Power of Innovation with The CE Shop
The CE Shop has a history of high student engagement and a large library of real estate products, and we’re looking
for sponsors for our industry-leading content. These partnerships are designed to be mutually beneficial for our
students and partners, and are ideal for brands devoted to helping students excel in both their education and career.
2022 MEDIA KIT | PAGE 3
Our Visitors Are
C U R I O U S L E A R N E R S | B O L D I N N O VAT O R S | C O M M U N I T Y L E A D E R S
44% MALE 56% FEMALE
68% 69%
56 % Have a
Earn
Are Between
College
21-44 Degree $50K
or More
or Higher
36% Earn
$100K+
2022 MEDIA KIT | PAGE 4
Site Traffic
4.63+ MILLION VIEWS PER MONTH
74% DESKTOP 26% M O B I L E
over 51 % 2.5%
of Visitors Frequent
of Visitors Frequent
TheCEShop.com
47
TheCEShop.com
5.8+
Times Per Month On Average
Times Per Month
On Average
(MORE THAN 343K (MORE THAN 16.8K UNIQUE VISITORS)
UNIQUE VISITORS)
2022 MEDIA KIT | PAGE 5
Our Reach
Website Traffic of Over More Than Agent Essentials Content
4.63 Million 160,000 Hub Generating Over
Page Views Student Logins 57,000 Views
Per Month Per Month Per Month
(OVER 781K UNIQUE VISITORS PER MONTH) (OVER 947K SESSIONS)
Industry Podcast Monthly Newsletter
With Over Sent to Over CE Sale Emails Reach
41,000 Listens 1.6 Million Inboxes 750K+ Inboxes
Per Month Per Month
2022 MEDIA KIT | PAGE 6
We Partner With
2022 MEDIA KIT | PAGE 7
Dan Ardelan
2021 Home Trends to Keep Ghosts Out
1 message
The CE Shop Fri, Apr 16, 2021 at 7:00 AM
Reply-To: info@theceshop.com
To: dan.ardelan@theceshop.com
To view this email as a web page, click here
National
IN PARTNERSHIP WITH
Dan Ardelan
Newsletter
AGENT ESSENTIALS TEST | The Pandemic: One Year Later
APRIL 2021 The CE Shop
Reply-To: info@theceshop.com
Thu, Mar 11, 2021 at 9:04 AM
To: dan.ardelan@theceshop.com
To view this email as a web page, click here
IN PARTNERSHIP WITH
AGENT ESSENTIALS INBOXES:
MARCH 2021
Starting with easy tools that offer an
Haunted attics and spooky cellars are so 1821, and ghosts in 2021
intuitive
unfortunately facing a new series of home trends that feel downright
grow your
userare
experience will help you
unhauntable.
business intelligently. The Pandemic: One Year Later
It’s been one year since the coronavirus
1.6+ Million
REDECORATE NOW » GET THE EBOOK » pandemic upended our lives. What’s
changed over the past year within our
country and the real estate industry?
READ MORE »
Episode 65: Housing
Affordability
From policy to population and supply and
demand, there are many reasons why History of the She Shed
O P E N R AT E :
13.2 % +
American housing has become so
expensive. Much like a Man Cave, She Sheds offer
women the opportunity to escape from life
LISTEN NOW » and relax on their own terms.
Father of Harlem: The Phillip A.
Payton Jr. Story
ENTER THE SHED »
Episode 63: Women in Real
The life and legacy of Phillip A. Payton Jr.
Estate
is too important to ignore. Learn more
Easy-to-Use Tech Tools for about Payton and his impact on New
Despite accounting for 64% of all
Growing Your Real Estate York.
residential agents, women still face
Career
hurdles as they climb the hierarchical
ladder in real estate. READ MORE »
SPONSORED
BusyKid Teaches Your Kids
How to Save, Share, and Spend
Their Money
LISTEN NOW »
The CE Shop’s National
4 Essential Types of Business
Newsletter is a monthly email
Provide your kids with real life lessons in
Insurance for Real Estate Pros
managing money and help them to build How to Build a Powerful Brand
Learn how Next Insurance can help you
strong financial routines. Identity
run your real estate practice without fear
A purposeful brand identity can increase today.
that is sent to our entire database
LEARN MORE » your market share and boost real estate
sales numbers. READ MORE »
GET THE EBOOK »
of active subscribers. Placement
INDUSTRY NEWS
1. Google bet $7B that not all tech firms want to go fully virtual. Read more at Forbes.
SPONSORED
2. Axios writes about why millennials are ready to take over a market near you. 24/7 loan-level visibility? Rocket
3. A real estate tech company raised $150M to reinvent the brokerage model.
TechCrunch has more.
Can™.
Rocket Pro℠ Insight is the easy-to-use
in this newsletter includes a
tool that allows you to keep track of where
linked sponsor logo and a linked
your clients are at in the mortgage
process from anywhere, at any time.
LEARN MORE »
Sometimes we let our students'
sponsored content block.
words speak for themselves.
Thank you, Laurie!
INDUSTRY NEWS
1. Palm Beach Mansion Owned by Trump Family Lands on Market for $49M.
Realtor.com has the scoop.
2. Cuomo’s Crisis: What a Weakened or Departing Governor Means for Real Estate.
The Real Deal is on the scene.
3. Real Estate Title Firm Doma, Backed by Lennar, to Go Public in Deal With SPAC.
CNBC Explains. CHARACTER LIMITS: 202
characters (including spaces) for
header and body. 24 characters
What's the tallest structure
you've built with LEGO®
Bricks?
FACEBOOK GROUPS AGENT PICKS » OUR PRODUCTS »
»
Connect with fellow
students in your region
Grow your business with
our partners
Learn more about our online
courses (including spaces) for the CTA.
PRE-LICENSING | EXAM PREP EDGE | POST-LICENSING | CONTINUING EDUCATION
LOGO SIZE: high res, up to
View online | Unsubscribe | Terms & Conditions
5670 Greenwood Plaza Blvd., Suite 420, Greenwood Village, CO 80111
1070 x 420
©2021 The CE Shop. All Rights Reserved.
SPONSOR BLOCK IMAGE SIZE:
This email was sent to dan.ardelan@theceshop.com. If you no longer wish to receive these emails you may unsubscribe at any time.
FACEBOOK GROUPS AGENT PICKS » OUR PRODUCTS »
»
300 x 226
Grow your business with Learn more about our online
Connect with fellow our partners courses
students in your region
PRE-LICENSING | EXAM PREP EDGE | POST-LICENSING | CONTINUING EDUCATION
View online | Unsubscribe | Terms & Conditions
5670 Greenwood Plaza Blvd., Suite 420, Greenwood Village, CO 80111
©2021 The CE Shop. All Rights Reserved.
2022 MEDIA KIT | PAGE 8
This email was sent to dan.ardelan@theceshop.com. If you no longer wish to receive these emails you may unsubscribe at any time.
This
Month in
Real Estate
AV E R A G E :
411 Views
1,400+
YouTube Subscribers
This Month in Real Estate is
a monthly 4-6 minute video
that covers the latest news
and content in the real estate
industry. Sponsors for TMiRE get
a 30-second block and ad copy
read by the host, The CE Shop’s
Senior Video Specialist,
Joey Lanier.
WORD LIMIT: 75-85 words
LOGO SIZE: high res,
1080x1920 preferred
2022 MEDIA KIT | PAGE 9
Regional Newsletters
The CE Shop’s Regional Newsletters are monthly emails that are sent to all active subscribers and students in individual
geo-targeted markets. Placement in these newsletters include a linked sponsor logo and a linked sponsored content block.
WASHINGTON MINNESOTA
WISCONSIN
VERMONT
MONTANA NORTH DAKOTA MAINE
MASSACHUSETTS
OREGON
NEW HAMPSHIRE
IDAHO
SOUTH DAKOTA
NEW YORK
WYOMING MICHIGAN RHODE ISLAND
CONNECTICUT
NEVADA IOWA PENNSYLVANIA
NEBRASKA
NEW JERSEY
UTAH INDIANA OHIO
ILLINOIS
WEST DELAWARE
CALIFORNIA COLORADO
VIRGINIA
KANSAS MARYLAND
MISSOURI VIRGINIA
KENTUCKY DC
TENNESSEE NORTH CAROLINA CALIFORNIA
OKLAHOMA
ARIZONA
NEW MEXICO ARKANSAS
TEXAS
FLORIDA
ALABAMA GEORGIA SOUTH CAROLINA
WEST
TEXAS
MOUNTAIN WEST
MIDWEST
ALASKA
FLORIDA
MISSISSIPPI
SOUTH
LOUISIANA
HAWAII EAST COAST
2022 MEDIA KIT | PAGE 10The CE Shop Thu,The
MarCE
11, Shop
2021 at 1:32 PM
Thu, Apr 8, 2021 at 11:00 AM
Reply-To: info@theceshop.com Reply-To: info@theceshop.com Reply-To: info@theceshop.com
To: dan.ardelan@theceshop.com To: dan.ardelan@theceshop.com To: dan.ardelan@theceshop.com
To view this email as a web page, click here To view this email as a web page, click here
To view this email as a web page, click here
IN PARTNERSHIP WITH IN PARTNERSHIP WITH IN PARTNERSHIP WITH
Regional
FLORIDA
CALIFO
SOUTHERN RNIA
CALIFORNIA SGEORGIA
OUTHERN
O N E O F T H E FA S T E S T G R O W I N G R E A L E S TAT E M A R K E T S
O N E O F T H E FA S T E S T G R O W I N G R E A L E S TAT E M A R K E T S O N E O F T H E FA S T E S T G R O W I N G R E A L E S TAT E M A R K E T S
APRIL 2021
Newsletter
MARCH 2021 MARCH 2021
Become a Force for Social Good Cloteen Jasmin: The Latest Atlanta
Market Leader
Caroline Pinal and Giveback Homes empower
Cloteen Jasmin has long been one of Atlanta’s
agents to make an impact in their communities
Samples
rising stars. Now she’s just secured a position
and around the world.
as the Atlanta Market Leader.
READ HOW »
MEET CLOTEEN »
In Florida’s increasingly competitive housing market, could living on a boat be an
affordable alternative?
FOLLOW CALIFORNIA REAL ESTATE IN OUR FACEBOOK GROUP » FOLLOW GEORGIA REAL ESTATE IN OUR FACEBOOK GROUP »
HOP ABOARD »
CHARACTER LIMITS: 202 Episode 61: Home Staging Episode 61: Home Staging
FOLLOW FLORIDA REAL ESTATE IN OUR FACEBOOK GROUP »
characters (including spaces) for Proper home staging can update a
house, show off its best qualities, and
Proper home staging can update a
house, show off its best qualities, and
inspire a bidding war.
inspire a bidding war.
header and body. 24 characters LISTEN »
Episode 64: Angela Fazio
LISTEN »
With six kids and multiple businesses,
(including spaces) for the CTA. Angela breaks down how she stays
motivated and focused on real estate.
LISTEN »
LOGO SIZE: high res, up to Optimize Your Social Media
Marketing in 2021
The Ins & Outs of Virtual
Staging
1070 x 420 Now is the time for you to optimize your
social media channels, meet consumers
Digital staging is one of the most
sophisticated and tech-forward ways to
make a property pop. Get the full details
where they are, and grow your business.
Why Real Estate Agents Won’t here.
Be Automated
GET THE EBOOK »
SPONSOR BLOCK IMAGE There’s nothing that can replace the
human element of this industry, and
GET THE EBOOK »
there’s evidence to back it up.
SIZE: 300 x 226
GET THE EBOOK »
Industry News Industry News
Industry News
Buyers are flocking back to condos. A Central Georgia homebuyers face high
Southern California home prices, sales Boca penthouse went for $10 million. prices and low supply
jump 13% in January
READ MORE » READ MORE »
READ MORE »
SPONSORED SPONSORED
SPONSORED
Download Now: The ultimate 24/7 loan-level visibility?
24/7 loan-level visibility? strategy to snag seller leads Rocket Can™.
Rocket Can™.
Listings=winning! Mine that database, Rocket Pro℠ Insight is the easy-to-use
Rocket Pro℠ Insight is the easy-to-use work that sphere, and get 11 fool-proof tool that allows you to keep track of
tool that allows you to keep track of strategies for seller lead gen. where your clients are at in the mortgage
where your clients are at in the mortgage process from anywhere, at any time.
process from anywhere, at any time.
GET THE GUIDE »
LEARN MORE »
LEARN MORE »
Find this 31,000-square-foot c.1786 Victorian Home For
This gorgeous Oak Park architectural marvel in Sale in Washington, GA.
home has a spacious Delray Beach.
kitchen with gorgeous cc: @oldhousecalling
accents and the perfect cc: @poshhomesofamerica
backyard oasis for some
R&R!
cc: @deborahfaganrealtor
2022 MEDIA KIT | PAGE 11
EXPLORE GEORGIA » BECOME AN AGENT » WATCH A DEMO »
Learn about the growing Learn how to get licensed See our courses for yourself
opportunities in Georgia in Georgiae CE Shop Fri, May 21, 2021 at 9:56 AM
eply-To: info@theceshop.com
: dan.ardelan@theceshop.com
To view this email as a web page, click here
IN PARTNERSHIP WITH CE Sales
PRE-LICENSING | EXAM PREP EDGE | POST-LICENSING | CONTINUING EDUCATION
Emails
GET UP TO $25 WHEN YOU REFER A FRIEND »
INBOXES: 750K+
O P E N R AT E : 11.3% +
REQUIREMENTS ATTENTION
Every Monday and most Wednesdays, we
YOUR CONTINUING EDUCATION MAY
send sales-focused emails to our database
BE DUE IN 6 MONTHS OR LESS.
Do you know your state's license renewal
NEW COURSE ALERT! of real estate leads and licensees. One
Complete your CE requirement with
version of the Monday emails goes to
requirements? The CE Shop offers both
required and elective hours. our new course Current Issues and
Trends in Real Estate.
View Requirements »
our Continuing Education students with a
Save big on E&O with Next Insurance license renewal coming up in the next 6
May Content
Fast, flexible and 100% online, Next Insurance makes it easy to get your small business
insurance with do-it-yourself tools, competitive rates and tailored policies. months, and the other version goes to our
With summer quickly approaching and
COVID-19 restrictions being lifted across SAVE 10% NOW » Pre-Licensing leads to convince them to get
the country, we're digging into vacation
homes this month — as well as shining a
spotlight on veterans in real estate. started in real estate. Wednesday flash sale
GET THE ESSENTIALS » emails go to both audiences, and typically
Cryptocurrency Craze: Buying a
House With Bitcoin feature a higher percentage promo.
Buying with Bitcoin has never been easier
— or trendier. But can your clients use the
SPONSORED digital currency to buy a house? Some
sellers are warming up to the idea.
READ MORE »
CHARACTER LIMITS: 202 characters (including
spaces) for header and body. 24 characters
(including spaces) for the CTA.
LOGO SIZE: high res, up to 1070 x 420
CONTACT US » GIVE BACK » WATCH A DEMO »
We are available 7 Suppport The CE See our CE courses for SPONSOR BLOCK IMAGE SIZE: 700px
days a week Shop Foundation yourself
wide image with 400px maximum height
2022 MEDIA KIT | PAGE 12
View online | Unsubscribe | Terms & Conditions
5670 Greenwood Plaza Blvd., Suite 420, Greenwood Village, CO 80111
©2021 The CE Shop. All Rights Reserved.THE
Ebooks
CONVERSION
FORMULA:
Turn Leads How to Use Your
VIEWS:
Into Clients CRM to Convert Leads
13K+
UTILIZING YOUR
R E A L E S TAT E C R M 1) EARLY BIRD GETS THE LEAD
RESPONDING INSTANTLY Did you know that more than half of home buyers work with the very
Per Month
first agent they speak to? That’s why it’s critical to have a real estate
TO INQUIRIES CAN
CRM system in place to engage with new leads as soon as they
INCREASE LEAD CONVERSION register on your site.
RATES BY UP TO
If you are partnered with a strong CRM, you should be notified as
soon as a new lead registers on your site. Do you have a system
for responding to new leads or tracking how quickly you respond?
AV G T I M E
391%
Industry best practice is that you should be engaging those leads
A REAL ESTATE EBOOK FROM within 5 to 15 minutes.
If not, you need to figure out a new game plan. The truth is that
O N PA G E : Source: Zillow & MIT
you are incredibly busy and can’t be available around the clock to
engage new online leads (especially when they’re not the hottest
2:09
leads you’re dealing with). When you streamline this process, you
end up with a more fluid and intelligent system that is more
likely to convert those leads into clients.
How to Use Your CRM
to Convert Leads THE CONVERSION FORMULA: Turn Leads Into Clients Utilizing Your Real Estate CRM | PAGE 3
Ebooks are hosted in our Agent 3) PERSONALIZE AND BRAND ALL
COMMUNICATION
Essentials Content Hub, are 1000- Consumers are constantly inundated with sales pitches and
marketing. That’s why it’s critical to approach a new lead with Success Assurance from BoomTown!
the right language.
4500 words in length, and are Start with a personal touch and address your lead with their
first name. You want to introduce yourself and establish your
Say goodbye to chasing cold leads and hello to closing more deals. BoomTown!’s Success
Assurance is a critical addition to their real estate CRM system. This Lead Qualification Service
brand from the get-go. And if you have insights from your IDX works all hours of the day and night to generate, qualify, and set appointments for your leads
“gated”. Visitors who submit their Website, reference what they’re searching for.
This is your first point of contact, so it
in as little as 90 seconds and nurture them for up to one year. By utilizing this add-on service,
you’ll convert more leads into clients and help grow your real estate business.
90%
has to be your best foot forward.
contact information to access and That’s why we recommend that
if you are going to automate HIT THE GROUND LEVERAGE REAL EXPERTS ENJOY A UNIFIED
this process, use a human
RUNNING AND TO WORK YOUR LEADS PLATFORM AND
download the ebook will be shared over a bot.
OF CONSUMERS PREFER MAXIMIZE YOUR ROI Acting as an extension of your team, ACCURATELY TRACK
TO SPEAK WITH A REAL Success Assurance’s perfect mix Success Assurance contacts new leads PERFORMANCE
with the sponsor partner as a lead.
PERSON OVER A BOT. of tools and services mean leads within 90 seconds of engagement. Real
Success Assurance streamlines your
Source: Avochato get the attention they need. This people then qualify and nurture every
process without multiple vendors and
allows you to avoid the expenses lead for up to 365 days from registration.
systems. All communication is housed
You can then create personalized
Upon publishing, standard run of
and hassles associated with within your CRM system and features a
hiring, training, and turnover. campaigns with brand messaging,
comprehensive dashboard that tracks
THE CONVERSION FORMULA: Turn Leads Into Clients Utilizing Your Real Estate CRM | PAGE 5 It will also allow you to identify receive real-time notifications from a
every action for full transparency and
active buyers and sellers while mobile app, and even be able to take
site ads will run for 30 days on
tracking ROI. You also can rate and
accelerating conversions. over communication whenever you feel
review concierge conversations to help
the lead is ready. This ability to easily and
improve and personalize this CRM for
conveniently target different leads allows
your benefit.
TheCEShop.com to promote the
you (or your agents) to get back to what
you do best: show homes and close deals.
ebook. Our internal content and THE CONVERSION FORMULA: Turn Leads Into Clients Utilizing Your Real Estate CRM | PAGE 10
design teams can produce an ebook
from scratch, or we can leverage About Us
BoomTown has all the tools, technology, and teams you need for real
existing content from the sponsor estate success. It’s the only solution that generates and manages
your leads, with 300+ experts at your back. Lead generation,
partner as well.
consumer-facing websites, CRM technology, lead management
services and more, come in flexible packages that scale with success.
Our mission is to make real estate agents successful, and our service
offerings extend far beyond technology: peer coaching support,
lead qualification services to contact, qualify, and nurture leads, and
dedicated advisors offer personalized support at every step, from
onboarding and training to optimizing your business and planning
V I EW OU R E BOOKS » for strategic growth.
THE CONVERSION FORMULA: Turn Leads Into Clients Utilizing Your Real Estate CRM | PAGE 11
2022 MEDIA KIT | PAGE 13Blogs
VIEWS:
32K+
Per Month
AV G T I M E
O N PA G E :
3:59
Blogs are hosted in our Agent
Essentials Content Hub and are
500-2000 words in length.
Our internal content and
design teams can produce a
blog from scratch, or we can
leverage existing content from
the sponsor partner as well.
V I E W O UR B L O G »
2022 MEDIA KIT | PAGE 14Leap
Advertising
2 0 2 1 AV G C O U R S E
COMPLETIONS:
55.6K+ Per Month
On the final course completion
slide, we include a limited number
of advertisements that have the
ability to link with a URL. These
advertisements will be displayed
upon the completion of every single
course.
AD DIMENSIONS: 336 x 144
2022 MEDIA KIT | PAGE 15Agent Perks
Upon every completed checkout and course
enrollment, we will have a pop-up screen to
advertise select offers, promos, and discounts
from our partners. From here, students can
either click through the pop-up to access the
Agent Perks landing page or access the page
through their student portal. On this landing
page, our students will have the opportunity to
pick their offers and opt-in for more information
from our partners by submitting their contact
information. If a student chooses not to select
or opt in to an offer, they’ll be automatically
enrolled in a 3-email drip campaign reminding
them of available perks. An automatic daily
report sends new leads to you whenever an
offer is selected by a student. Existing students
who enrolled prior to the launch of Agent
Perks will still have access to this landing page
through their student dashboard.
AD DIMENSIONS: 500x220 image plus copy
V I E W A GE N T PE R K S »
2022 MEDIA KIT | PAGE 16Podcast
T O TA L L I S T E N S :
41,000+
MONTHLY
LISTENERS:
2,100+
Shop Talk: The Real Estate Show
aims to make real estate agents
better at their jobs by featuring
unique topics and interviews
with professionals working in
the real estate industry. We can
feature partners via a brief audio
ad or guest appearances in a
15-30 minute episode. A “plug”
for the guest’s business/product/
service will be reserved for the
end of the podcast.
V I E W OU R P O DCAST »
2022 MEDIA KIT | PAGE 17ROS Ads
Standard or Geo-Targeted
Advertisements will be placed
primarily in the Agent Essentials
content hub on TheCEShop.com in
the form of right-hand column Large
Rectangle ads and below page and
article content as Large Leaderboard
ads. Outside of Agent Essentials,
Large Leaderboard ads are placed
beneath page content on the “Get
Your License”, “Exam Prep”, “Post-
Licensing”, “Continuing Education”,
and “Upgrade Your License” landing
pages. Half Page ads are placed in
the left-hand column of the student
login dashboard. Our internal
design team can produce the
advertisements, or we can leverage
existing ads from our partners.
AD SIZES:
LARGE LEADERBOARD: 970 x 90
HALF PAGE: 300 x 600
LARGE RECTANGLE: 336 x 280
2022 MEDIA KIT | PAGE 18Partner
With Us
Because we’re committed to the ongoing
support and education of our students,
we seek to partner with exceptional
companies that offer relevant products
and services. The ideal partner will offer
solutions to help our students grow their
businesses and careers no matter where
they are in their real estate journey.
For more information about our placement
opportunities, availability, and customized
marketing plans, please reach out:
Advertising@TheCEShop.com
888.827.0777
TheCEShop.com/Partners/Advertise
2022 MEDIA KIT | PAGE 19You can also read
