People, bikes and stories - The magazine supplement for SZ readers who are experiencing or rediscovering their passion for motorbikes. Ready to ...
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People, bikes and stories The magazine supplement for SZ readers who are experiencing or rediscovering their passion for motorbikes. Ready to roll in Süddeutsche Zeitung on 30 March 2019.
(Re)discovering the real joys of riding a motorbike BikeNow! stimulates readers to (re)discover their inner yearnings – the dream of heading off to new adventures on two wheels. as a supplement to the Süddeutsche Zeitung it reaches those people who don't yet have a motorbike in the garage and don't read special-interest magazines, but are ready and willing to discover for themselves the fascinating world of biking. also appeals to those who already ride a motorbike and value quality journalism on the subject of biking. as a magazine in Süddeutsche Zeitung it reaches an audience of readers with purchasing power, who are both able and willing to invest in their individual, upmarket lifestyles and are open to the offer of high-quality bikes, accessories and services. creates in people the desire to indulge in something which was perhaps out of reach during the years when the main focus was on establishing family and career: the fun of biking in the local countryside or in exotic locations. Alone or with friends. Delight in technology and design. doesn’t limit itself to simply talking about the dream of biking, but provides the stimulus to live the dream. With stories which stimulate emotions and with useful information for beginners and those rediscovering biking. BikeNow! – make your motorbiking dream come true. Now!
Exciting prospects for bikers
BikeNow! offers stories about people and bikes,
This is how Rudi Kanamüller, who is responsible for
technology and design, low-tech and high-tech, road trips
the content of BikeNow!, describes his concept:
and routes, things worth experiencing worldwide, the
pleasures and pains of biking, about riding motorbikes with
“The aim is to accompany motorbike riders in their
passion and skill. In short: with stories which fascinate the
exciting hobby with biker goggles but without
reader and reinforce the message of the magazine. In a
blinkers – on their favourite drive near home, on an
design which is stylish without being over the top.
adventure tour of the mountains, along the endless
highway along the coast or in shopping for a new bike
or accessories. BikeNow! also presents some highly
unusual people. People with a passion for collecting
old motorbikes, people who have turned their hobby
into a career and those who have enjoyed special
experiences with the motorbike. However, in the
process BikeNow! doesn’t lose sight of what the
manufacturers are doing. Of course the main focus is
on what can be experienced on two wheels, together
The design and content of BikeNow! is in line with the
with safe enjoyment of biking. BikeNow! is not
familiar quality of Süddeutsche Zeitung. Responsibility for
looking for risks. Instead it takes a slightly different
the content lies with Rudi Kanamüller, himself an
look at the greatest hobby you can have after work, at
experienced, passionate biker and long-standing
the weekend or on holiday.”
Süddeutsche Zeitung journalist.
Read and experiencing the motorbike – the topics
Softly softly: Wolfgang Stegers, a member of the Cool routes not far from home: the Altmühltal valley.
BikeNow! team, appreciated not only the peace and
Permitted elsewhere - forbidden here: legal tips for
quiet of the Black Forest, but also the power of the
bikers.
noiseless Zero SR.
From “prison” to the bike: VIP interview with actress
Boulevard: what will be appearing on the roads in
Katy Karrenbauer. (requested)
2019. Eicma follow-up.
Ejector seat: children as passengers on the motorbike?
Be the rider, not the passenger: bikes for women.
Innovation: we don't talk anymore – communication
Do women make better bikers? Interview with a
for riders, satnav, Bluetooth, headphones, headsets.
female driving instructor.
Fit for the season: safety training for bikers.
Hardcore: 6,000 km non-stop with a vintage Ducati.
Where the action is: biker get-togethers in 2019.
Topics are subject to changes.
Formates and Rates for Brands and corporate advertising
Choose your format
1/1 page 1/2 page horizontal 1/2 page vertical 1/3 page horizontal 1/3 page vertical 1/4 page horizontal
Format (WxH in mm) T: 214 x 288 T: 214 x 144 T: 107 x 288 T: 214 x 96 T: 71 x 288 T: 214 x 72
Format (WxH in mm) B: 240 x 320 B: 240 x 160 B: 120 x 320 B: 240 x 107 B: 80 x 320 B: 240 x 80
b/w & colour 14,900.00 € 8,500.00 € 8,500.00 € 5,900.00 € 5,900.00 € 4,500.00 €
Choose your format Formats and positioning
double page 28,900.00 €
2nd cover 19,750.00 €
3rd cover 19,500.00 €
4th cover 19,900.00 €
1/4 page vertical 1/4 page corner 1/8 page vertical 1/8 page horizontal Further typearea formats
Format (WxH in mm) T: 107 x 144 T: 107 x 144 T: 54 x 144 T: 54 x 144 on request.
Format (WxH in mm) B: 60 x 320 B: 120 x 160 T: 67 x 116 T: 140,5 x 55
b/w & colour 4,500.00 € 4,500.00 € 2,300.00 € 2,300.00 €
Please note that the prices quoted are valid only for this magazine. The terms and conditions of our advertising price list No. 81 of 1 January 2019 apply. All prices are quoted in Euros and are subject to the
applicable rate of VAT. Agency commission may be available on the prices quoted, agency commission: 15%. Circulation: National edition (Germany only). Technical details: T = Typearea format, B = Bleed
format. Bleed difference: + 5mm trim on all edges.
Advertising specials promotion and bikers welcome
PROMOTION
Promotion – your advertising message with editorial impact
The BikeNow! magazine offers its customers product placement in the form of promotion as
a creative element supplementing the classical advert.
With its appealing editorial setting and lively text, the promotion will be an ideal instrument to
convey the image and quality of your product.
Benefit from our editorial and design know-how in the presentation of your ad.
Promotion ad available from ¼ page (102 x 144mm) at a price of 4,500.00 €.
Bikers welcome – your advertising message as a motorbike-friendly hotel or B&B
In its “Bikers welcome” section, BikeNow! provides the ideal setting for your tourist facilities as a
suitable and welcoming accommodation for motorbike enthusiasts.
The special presentation ensures a high level of attention and awareness.
The design will be implemented by the publishers. Please provide us with an informative photo
(landscape format) and your text.
Hotel advert available from 1/8 page (width 104mm x height 67.5mm) at a price of 490.00 €.
Please note that the prices quoted are valid only for this magazine. The terms and conditions of our advertising price list No. 81 of 1 January 2019 apply. All prices are quoted in Euros and are subject to the
applicable rate of VAT. Agency commission may be available on the prices quoted, agency commission: 15%. Circulation: National edition (Germany only).
Digital extension of magazine content on SZ.de
Multimedia extension of the print magazine
digital on SZ.de.
Run-time 2 weeks from publication date of
magazine
Integration of the Superbanner and 6:1 or
4:1 Banner within the online extension Basic package
with a link to the advertiser‘s website*
Rate EUR 5,600
Ad formats within the advertorial
Activation of co-branded advertising
material** in Rotation (advertising Desktop format Superbanner
material link onto the advertorial, reach
extension) on SZ.de Mobile format 6:1 or 4:1 Banner
Traffic activities in rotation on SZ.de
Co-branded format Digital medium rectangle
Ad impressions 200.000
*Digital activation is only possible with a print booking. The ad material is to be supplied by the advertiser. **Design of the co-branded advertising resources by Süddeutsche Zeitung, incl. Logos of booking
advertisers. Please note that the rate quoted is valid only for this magazine. The online part of the offer is subject to final confirmation of available inventory. All rates in Euro plus statutory sales tax (VAT) where
applicable. SZ rate card no. 81 valid from 1 January 2019 applies. The sample graphic on the smartphone shows a 4:1 banner.
Motorcycles – motorised two-wheelers
SZ readers above average in terms of ownership and use
Süddeutsche Zeitung Total population
Motorcycle ownership 11%
Motorcycle, scooter or moped in the
household 8%
Use of two-wheelers 13%
Personal use of e-bikes, motorcycles,
scooters, mopeds 8%
Brand-conscious when 8%
purchasing motorcycle
The brand is key, or a main 4%
consideration, when purchasing
motorcycles, scooters, mopeds
Source: Best for Planning (b4p) 2018/1; German-speaking population aged 14 years+: 70.45 million individuals = 100%; Süddeutsche Zeitung readers per issue (rpi): 1.25 million individuals = 100%
Motorcycles: Driving licence and interest
Above average for SZ readers
Süddeutsche Zeitung Total population
Hold a motorcycle licence 18%
Driving licence class A/A1
(formerly 1/1a/1b) 11%
Interested in information 11%
regarding motorcycles
Very strong or strong interest in 7%
motorcycles, scooters, mopeds
Source: Best for Planning (b4p) 2018/1; German-speaking population aged 14 years+: 70.45 million individuals = 100%; Süddeutsche Zeitung readers per issue (rpi): 1.25 million individuals = 100%
Süddeutsche Zeitung: 1.25 M readers daily
Leading in the category of national quality dailies
Süddeutsche Zeitung 1.250.000
Frankfurter Allgemeine 760.000
Welt/Welt kompakt 660.000
Handelsblatt 480.000 readers
Die Welt/Welt kompakt = Welt Print Werktag
Source: Media-Analyse (agma) 2018 daily newspapers; German speaking population aged 14 years+: 70.45 M individualsDates and contact data Dates issue 1/2019 Dates issue 2/2019 Publication date 30 March 2019 Publication date 29 June 2019 Closing deadline 28 February 2019 Closing deadline 24 May 2019 Copy deadline 5 March 2019 Copy deadline 31 May 2019 For further information on BikeNow! and technical specifications please refer to www.sz-media.de/bikenow A summary of further upcoming special supplements can be found at www.sz-sonderthemen.de Contact Ad sales for special topics E-Mail: sonderthemen@sz.de Phone: +49 (0) 89 / 2183 – 583 We will be happy to advise you. Subject to changes.
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