PRODUCT PORTFOLIO OVERVIEW 2021 - Fast River
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PRODUCT PORTFOLIO OVERVIEW 2021
CONTENTS EngageYa Eskimi Lensthat SelectMedia Cabtivo Snapchat
CONTENT DISCOVERY & NATIVE ADVERTISING
CONTENT DISCOVERY
& NATIVE ADVERTISING
● Content
Recommendation
PRODUCT SUITE
● Native ads
(CPC, CPM, CPI, CPL – CPA)
Comprehensive
Platform & Capabilities ● Integrated video
● Flexible
● Mobile
● Scalable Mobile web, mobile apps, SDK,
● Reliable Google AMP support
● One-stop-shop ● Infinite Feed with Engagement Units
● Next level engagement
● Branded/ Sponsored Content
(Advertorials)
● StoriYa (based on social stories model)
● Full comprehensive CMS,
Reporting & SaaS Platform
CONTENT RECOMMENDATION
& NATIVE ADVERTISING WIDGET
AND INFINITE FEED
• EngageYa’s content engine drives engagement by analyzing user interests,
context and behavior along multiple variables to generate the strongest
recommendations
▪ ● Native ads and branded content for monetization
▪ ● Widget or Feed with infinite scroll
▪ ● Expandable boxes for sponsored & branded content
▪ ● Full support for desktop, mobile and apps
▪ ● Integrated video
ENGAGEYA SPONSORED CONTENT - ADVERTORIAL
Native ad on publisher site that redirect Sponsored Content technology enables
users to the native article within same brands to scale editorial content across a
publisher. Result is a true native network of hundreds of publishers. Content
experience that does not disrupt their is approved centrally and automatically
user journey, keeping them within their adapts to the space and specs of each
publisher environment. individual publisher.
EngageYa’s Advertorial format NEW !!! Interactive Solutions
offers 100% native experience For demo click HERE
For demo click HERE
TRUE NATIVE VIDEO
An integral part of the content widget, the video appears
underneath once user is in full viewability
● Compatible with desktop & mobile
● Auto play upon visibility
● Clickable ads, leads to client’s site
Content ● Sound Off - Click to Sound
● Runs MP4, VAST and VPAID
● Complete targeting capabilities
Native
Video Video Demo
All EngageYa ad formats are being served in a Premium Publishers environment
Why Stories should only be limited to Social Media?
Employing the “Stories" concept familiar from Instagram, Snapchat and
Facebook, StoriYa is a tool giving users a new way of interacting with
both brands and organic content, this time on publisher’s mobile
websites! A triple win combination for brands, publishers and users!
Watch our video here
All EngageYa ad formats are being served in a Premium Publishers environment
IN APP Kids on the Move Fully COPPA & GDPR Compliant, Certified by KidSAFE & Privo Certified by Google Play for Under 13 Users Compatible with Apple App Store All EngageYa ad formats are being served in a Premium Publishers environment
IN APP Kids on the Move REWARD VIDEO Full-screen video ad asking users to watch to completion in exchange for in-app rewards Best for: Awareness (over 80% completion rate) Billing Model: CPCV, CPM Ad Variations: ● The video is non-clickable and non-skippable by default to optimize completion rate. Advertiser can ask to make video clickable. ● A clickable “End Card” with call to action is displayed when video ends. Supported Creatives: ● VAST or video file provided by client (up to 5M) ● Sizes: 320X480 / 480X320 All EngageYa ad formats are being served in a Premium Publishers environment
IN APP Kids on the Move INTERSTITIAL ADS
Full-screen unit - displayed before and during gameplay (between game phases)
Best for: Awareness, Driving traffic to App Store or Mobile Website (High CTR)
Billing Model: CPM, CPC & CPI
Ad Variations:
● Skippable by default (after 3 seconds)
Advertiser may ask to run as non-Skippable
● Value Add: Static “End Card”
When video ends to increase CTR. (per request)
Supported Creatives:
Example: Nintendo
● JS, MRAID, VAST or Image, video provided by client (up to 5M)
● Sizes: 320X480 / 480X320
All EngageYa ad formats are being served in a Premium Publishers environmentFULL STACK PROGRAMMATIC DSP Ad-tech | Global Reach | Local Data | Engaging Creatives
Full stack programmatic platform With global reach, local data & engaging creatives; 45+ exchange sources, internal and external tech & brand safety tools, unique rich media solutions and an integrated data management platform. Operations in 130+ countries!
500+ CLIENTS WORLDWIDE
Clients in Greece:TECH STACK
Data, reporting & creative tools
Exchanges & Direct Publishers We support and use 3rd party tools to
create reports and perform market
Eskimi has arguably the broadest
research. Moreover, we support third
audience reach in the market. With
party creative-serving and development
access to 45+ ad exchanges, we help
you advertise on thousands of the
most popular local and international
websites and apps. Google’s DV360
is part of our network.
Brand safety & verification tools
We use the most updated brand
safety tools to protect our clients from
ad fraud. Thanks to our partnerships,
we help our clients make huge savings
by showing their ads to real people;
not bots.ESKIMI PROGRAMMATIC TARGETING
CAPABILITIES
Placement Targeting Demographics Targeting Tech Targeting Behavioural Targeting
based on: based on: based on: based on:
▶︎ Exchange ▶︎ Age ▶︎ Browser ▶︎ Consumer Interests
▶︎ Apps/Sites ▶︎ Gender ▶︎ Operating System ▶︎ Retargeting
▶︎ Position ▶︎ Location ▶︎ OPERATOR ▶︎ User Lists
▶︎ Time ▶︎ Hyper - location 3G/ 4G/ Wi-Fi ▶︎ Visited Locations
▶︎ Device Brand & Model ▶︎ Geofencing Areas
▶︎ Device Price Range ▶︎ Socio – Economic Class
& other data pointsINTEREST TARGETING
26
General
categories
280+
Sub-
People are targeted based on their categories
2000+
interests. Eskimi DMP collects first Sub-Sub-
party data from users’ browsing categories
activities.ESKIMI PROGRAMMATIC RICH MEDIA ADS New Rich Media formats to cater all communication needs! A powerful creative opportunity, allowing campaigns to deliver far greater impact & engagement DATA ▶︎ LOCATION ▶︎ LOCATION TAGS ▶︎ BROWSING BEHAVIOUR ▶︎ FIRST PARTY DATA ▶︎ TRAVEL STATUS ▶︎ TELECOM DATA ▶︎ DEVICES
RICH MEDIA Templated rich See gallery media Templated Rich Media Interactive and animated rich media ads, easily adaptable.
CUSTOM RICH MEDIA
Preview Preview
Custom rich See gallery
media
Custom rich media
We make your idea come
true! If it’s a game, drag &
drop concept or other fully
custom html5 banner, we can
make it.CUSTOM RICH MEDIA
Preview
Unique
Approach
Unique Approach
Create unique ads
depending on your
campaign’s goals and
KPIs Step 1 - Ad
Step 2 - Select Step 3 - Check outDYNAMIC ADS
Preview Preview Preview
Preview
Dynamic rich
media
Dynamic rich media
Powerful ads that
automatically change
based on chosen factors
and API integration. Weather ads Live score ads Live feed adsLENSTHAT FB IG SNAP TIKTOK LENSES
FACEBOOK & INSTAGRAM LENSES Want to see these live? Check out our full portfolio here: https://lensthat.com/portfolio/
FACEBOOK & INSTAGRAM LENSES Want to see these live? Check out our full portfolio here: https://lensthat.com/portfolio/
FACEBOOK & INSTAGRAM LENSES
QUIZ FITTING ROOM
Stand out, that's it.
Have you ever No easier way to make fans
answered a question excited about your products
by sending a kiss than letting fans try-on every hat,
or winking? glasses or jewelry you offer!
Neither did your fans!
See the example from your mobile See the example from your mobile
www.facebook.com/fbcameraeffects https://www.facebook.com/fbcamera
e f fe c t s
/tryit/248887136049371
/tryit/1812337592169525/FACEBOOK & INSTAGRAM LENSES
WRITING BOARD LENS BUBBLE GUM
A picture is worth 1000... Organizing a contest and
How does it end? next static quiz is too dull?
Let your fans decide Challenge your fans with this
and create amazing extremely hard game!
UGC content for
your fans to play with!
See the example from mobile
See the example from mobile
www.facebook.com/fbcameraef fects/
www.facebook.com/fbc ame
tryit/237424153874136/
raeffects
/ t r y i t / 2 0 5 1 6 9 1 1 2 8 195061AWARDED WORKS
Lenses campaign για το Tullamore Dew & OMD Snapchat campaign για τη Vodafone & MindshaSELECT MEDIA HEADER BIDDING
#WHAT IS HEADER BIDDING Header Bidding or Prebid as it’s also called, is the ability to run an auction on your ad units from the time your website’s header loads. Based on the ad unit data, the advertisers give a bid and the advertiser with the highest bid, wins. The reason it’s called Header Bidding is because all this starts taking place in the site header and not when the actual website loads.
#WHY PUBLISHERS USE OUR HEADER BIDDING ● One Code easy implementation of our Technology ● Our Pool of the most Premium Advertisers ● Competitive Rates and high fill! ● Our commitment to Support you. ● Multi platform: Mobile & Desktop
#DEMAND STRATEGIC PARTNERS
#OUR PARTNERS
CABTIVO™ SMART TAXI SCREENS
CABTIVO™ SMART TAXI SCREENS
A network of electronic displays that are centrally managed for advertising, information,
entertainment & merchandising to targeted audiences.
Taxi in numbers
40.000 taxi cabs in Greece
14.000 taxi cabs in Athens
1.000 targeted taxi cabs in Athens
34 passengers/day/taxicab
34.000 passengers/day
Average route time = 7-10 min
We bring innovative, advanced digital video & banner ads
targeting technology to these smart taxi screens!CABTIVO™
SMART TAXI SCREENS
WHY?
Captive audience Guaranteed Ad Plays, Geo-targeting,
with extended dwell time Age & gender
Guaranteed
& interactivity Impressions targeting
Fun, engaging content & interactivity
Videos, Images, Banners, Social media widgets,
Weather widgets, Coupons, QR codes
Measurable Results
Dwell time, Watchers, Age & Gender Information,
Mood Analytics, Ad Performance informationCABTIVO™
SMART TAXI SCREENS
Number of people who saw the ad
Geolocation based
Age & gender recognition
Emotion detection
Campaign conversionSNAPCHAT
SNAPCHAT GREECE AUDIENCE
Estimated Monthly Reach Audience Break Down
GREECE
All Genders
930 Μ All Ages 30% 39% 13% 18%
Male
372 K All Ages
Female
558 K All Ages
780 K All Genders
13-25
312 K
Male
13-25
68/32
Female/Male
Female 13-17 18-24 25-34 35+
468 K 13-25 years old years old years old years oldSNAPCHAT TARGETING CAPABILITIES & CUSTOM AUDIENCES
THANK YOU sol@fastriver.eu +30 210 6892141
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