Strategic Plan and Action Plan for Sustainable Hospitality in Whangamata

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Strategic Plan and Action Plan for Sustainable Hospitality in Whangamata
Strategic Plan and Action Plan
                                     for Sustainable Hospitality in Whangamata

Mission Statement
To provide a personality and lifestyle-driven unique tourist experience with a ‘pure New Zealand nature’ focus.
Bushland Park offers luxury accommodation and gourmet dining to guests who enjoy the personal touch. We strive
to operate as environmentally sustainably as possible to show our appreciation for the beautiful natural
surroundings that house Bushland Park and strive to communicate our message to all that are involved.

Our Values
         High-class luxury standards throughout
         Top-quality healthy ingredients
         Respect and appreciation of nature
         Minimizing the impact on nature
         Ethical and fair treatment of ourselves and others

Our Vision
Bushland Park is recognized as the top luxury lodge and gourmet dining service provider in the Coromandel
peninsular that serves a small and selective group of high-end clients who share its values to provide them with a
unique and personalised tourist experience that leaves them feeling happier and more relaxed in themselves.

Bushland Park aims to preserve the natural qualities and flora and fauna of the property and is served by a thriving
and biodiverse organic produce garden and food forest for relaxation and healthy nutrition. Its practices will
demonstrate to visitors the value of finding lifestyle-balance and sustainable practice in living and hospitality.

The profits that are made allow the owners to work happily together to maintain freedom and independence as
they add value to the land and achieve the goals of Bushland Park, as well as contribute to the local community.

Our Strategic Goals
When our business is in the ideal state it will have achieved these key goals:
       30% occupancy on average per year, largely through the increase of domestic tourist numbers.
       Reduce energy use further and eventually meet the demand with a fully renewable supply
       Being part of a close local network of sustainable practice for all procurement and processing
       Have access to a self-sufficient kitchen garden and food forest
       Reduce waste to near zero
Our Challenges and Opportunities
The main challenges we need to overcome to achieve our strategic goals are:
        Societal perceptions that luxury is at odds with sustainable living (i.e. excesses and high energy
        consumption = luxury; doing without = sustainable living). Bushland Park aims to demonstrate to guests
        that luxurious living and service can be done sustainably
        The current international economic situation reduces the number of international tourists
        Bushland Park’s remote geographical location results in large carbon footprints for guests and the
        transport of procured goods
        Being able to source sustainable raw materials and services
The big opportunities for our business in working towards our goals are:
         There are relatively few luxury hospitality providers that are practicing strong sustainability and so there is
         a potential for Bushland Park to be ‘first’ in this space in the region
         A chance to influence the market with the highest ecological footprint to think about sustainability whilst
         they have the time and mental space to truly consider it
         Initiatives are easy to implement as Bushland Park is owner-operated
         As Bushland Park’s owners may wish to retire on the property, any initiatives that reduce the running costs
         or increase self-reliance could reap benefits long term for them

Our Tactics
In working towards achieving our strategic goals, we will prioritise and focus on the following initiatives:

Marketing: Increase the sustainability focus in our marketing to persuade people that the destination is worth the
travel to get there, and to attract more of the rising LOHAS (Lifestyle of Health and Sustainability) market -
especially in New Zealand. Design a Bushland Park Sustainability document to have on hand in each guest room as
a conversation starter to educate the guests. Featuring in sustainable business awards (and especially winning)
would generate extra publicity (an increase in reputation) and bookings for Bushland Park.

Energy: Investigate renewable energy options (and costs) for Bushland Park’s location, and evaluate the past years
energy use to gather learning for the next year. Energy is one of the largest factors of expenditure for Bushland
Park; if this can be reduced further then there will be a reduced need or necessity for guests in the long term future.

Procurement: Reassess suppliers in the 2012 winter season to prepare for more sustainable procurement/use in
2013, and continue to repeat this each year. Continue to make arrangements that result in bulk buying or
reductions in extra travel required to get consumables. Continual improvement will keep Bushland Park’s
sustainability journey fresh for the interest of guests.

Community: Attempt to involve more of the local community in our vision by talking to them about opportunities to
work together. The fact that the owners have been members of the community for 18 years will help give them
credibility and influence with other members. Having well established reliance relationships with other members of
the community will likely help the owners when retiring on Bushland Park.

Food forest: Establish a bee-friendly food forest and grow the existing kitchen garden. Petra’s enthusiasm for
gardening and Jennifer’s new contacts that know about food forest design can be used to make this a fruitful
venture. Yield from these plants can either go towards lowering expenditure on food for the kitchen or be sold for
another income stream for Bushland Park.

Reduce waste: Continue to investigate ways to reduce waste by learning more on the subject (e.g. from books, the
internet, other people, etc) to stimulate more creative ideas of dealing with the issue in New Zealand. The
creativity displayed may excite guests to apply no-waste thinking in their own lives also.
Measuring Success
We will measure our success towards achieving our strategic goals using the following criteria and key
performance indicators:
        Accommodation occupancy rates, expenditure and profit per month
        All of Bushland Park’s marketing mentions sustainability
        Have a Bushland Park Sustainability document on hand in each room
        Apply for a sustainable business award by the end of 2013
        Do a cost-benefit analysis on at least three renewable energy options
        Re-evaluate suppliers and energy use
        Find at least one more community member to cooperate with (e.g. beekeeper)
        Have a food forest design ready and make the first preparatory arrangements
        Reduce kerbside rubbish by 10% in 2013 versus 2012

Our Sustainability Baseline
What do Bushland Park’s business processes currently rely on?
Raw materials:
          Guests
          Food and drink
          Kitchenware and tableware
          Bathroom consumables and toiletries
          Furniture, bedding, electronic and office equipment
          Building materials for maintenance and renovations
          Vehicles, machines and appliances
          Energy (e.g. petrol, gas, electricity)
Services:
          Casual staff (e.g. occasional extra cleaning/gardening)
          Trades staff (e.g. plumbers, electricians, builders, massage therapists)
          Telecommunications (e.g. telephone, internet)
          Accreditation (e.g. Association representatives)
          Banking (e.g. Loans)
What are Bushland Park’s operational activities?
       Providing food and drink
       Providing 5 star accommodation
       Providing recreational/leisure activities (e.g. bushwalks, baths, sauna, massage)
       Sales and marketing office activities
       Cleaning and gardening maintenance
       Procurement and transport of raw materials
       Disposal of waste
What does the use of Bushland Park’s products and services result in?
       Income for Bushland Park and the surrounding community
       Relaxation, nourishment and entertainment for guests
       Organic waste into compost and landfill (i.e. soil, air and water)
       Inorganic waste reused, recycled or into landfill (i.e. soil, air and water)
       Carbon emissions
What main needs does Bushland Park meet?
Owners:
        Trading income
        Social stimulation
        Home and lifestyle
        Produce for nutrition
        All of Max-Neef’s human needs to varying degrees: subsistence, protection, affection, understanding,
        participation, idleness, creation, identity and freedom.
Guests:
        A place to escape everyday life and be taken care of
        Subsistence and protection, by offering hospitality
        Affection and understanding, via personalised service and educational discussion
        Idleness and freedom, as relaxation and activities are offered
        Creation, if they wish to participate in the glass-fusion studio
Community:
        Trading partners for the local economy
        Sponsorship in community prizes
        Identity, as attractions add to a communities worth
        Understanding, as the community interacts with the ideas and values of Bushland Park

Who are the key people & organisations involved with Bushland Park?
How do Bushland Park’s operations           What progress is currently made to
contribute to the accumulation of materials limit the effects of this?
mined from the Earth’s crust?
      Fossil fuel emissions of operators transport                Only one vehicle. Monitored fuel use.
      Fossil fuel emissions of guest transport                    None
      Fossil fuel emissions of raw materials (i.e. product and    Nearly all raw materials are bought
      service) transport                                          locally. Attempt to work with suppliers to
                                                                  limit km’s travelled (e.g. meet laundry
                                                                  service in town so they don’t make an
                                                                  extra 12km trip to the Wentworth Valley).
      Emissions from fossil fuels used for energy for             Limiting lawn mower and BBQ use.
      operating machinery (e.g. the lawn mower, the BBQ)
      Emissions from fossil fuels used for energy for buildings   Monitoring use. Turn-off policy in place
      (i.e. electricity from the power retailer; e.g. lighting,   for lighting, freezers over winter (at the
      heating, etc.)                                              wall, not standby), etc. Using energy
                                                                  efficiently or from varying sources. E.g.
                                                                  sometimes using the wood burner instead
                                                                  of gas, using water bottles instead of
                                                                  electric blankets. Replacing all used light
                                                                  bulbs with more energy efficient halogen
                                                                  or led bulbs. Switched from hot-water
                                                                  cylinder to on-demand water heating.
                                                                  Switched spa pool to slipper-foot bathtub.
                                                                  New renovations receive full insulation
                                                                  and double-glazing. Would consider
                                                                  swapping to a provider with more
                                                                  renewable energy, but options are limited
                                                                  due to the remote location and Genesis
                                                                  has been very good service during crises.
      Waste from IT equipment that contains heavy metals          Upgrading IT equipment only when
      (e.g. PC, laptops, iPad and cellphones)                     necessary due to breakdown. Giving to e-
                                                                  waste recycling when possible
      Waste from oil based plastics (e.g. packaging)              Use textile bags for all shopping trips.
                                                                  Reuse packaging (especially food
                                                                  containers) or recycling when possible.
                                                                  Swapped from single serve breakfast
                                                                  spreads to dished bulk batches.
      Waste from other oil based products (e.g. furniture,        Choosing raw materials that are made
      décor, consumables)                                         sustainably or of natural materials.
      Use of other metals as raw materials or components          Choosing rechargeable rather than
      that are not completely reused or recycled (e.g.            disposable batteries, not purchasing
      batteries, tin foil, etc)                                   aluminium-canned beverages.
                                                                  Only organic fertilizers are used (e.g.
                                                                  seaweed extract, compost)
How do Bushland Park’s operations           What progress is currently made to
contribute to the accumulation of man-made limit the effects of this?
and synthetic substances that nature cannot
process?
      Use of toxic products and chemicals for cleaning (e.g.     Limiting use, use of environmentally
      shampoo, conditioner, body wash, soap, surface and         friendly cleaning products, plans for
      glass cleaners, etc)                                       investment in a steam-cleaning machine
      Waste from synthetic materials like glossy printed         Reuse and recycling if possible (this
      paper, plastics, textiles, etc.                            includes separating guests rubbish for
                                                                 recycling), buying in bulk to reduce
                                                                 packaging, giving used clothing and shoes
                                                                 to the Op Shop and used magazines to
                                                                 the local Laundromat. Monitoring
                                                                 kerbside waste amount over time.
      Use of paints (e.g. the inside and outside of buildings,   Limiting use.
      the fence)
      Organic waste build-up (e.g. excess food and human         Composting. Septic tank system.
      waste)
                                                                 Banning pesticide use on the property.
How do Bushland Park’s operations damage What progress is currently made to
natural systems?                         limit the effects of this?
     Using resources that are over-harvested (e.g. seafood     Limiting the number of seafood dishes
     in cooking)                                               offered, taking advice from Forest &
                                                               Bird’s Best Fish guide.
     Using resources that are grown in a way that causes       Attempting to source raw materials that
     damage to eco-systems (e.g. paper, palm oil and other     are environmentally or sustainability
     ingredients in products consumed)                         certified, IT limiting use of paper.

     Using single-use disposable materials that then go to     Limiting use
     landfill
     Bringing in resources (e.g. food) that create waste via   Sourcing or growing own organic
     packaging                                                 produce, buying in bulk, reusing, recycling
                                                               and avoiding waste.
     Transport of goods and people powered by fossil fuels     Similar to above. Participation in the
     generates emissions that are disrupting Earth’s           Kauri 2000 program (i.e. native tree
     climate.                                                  planting)
     Water use turning spring water into grey water            Limiting use with the installation of low-
                                                               flow restrictors in all showers, toilets and
                                                               sinks.
     Pest-control has to be practiced to support native        Banning poison use on the property. Only
     species survival.                                         rat/mouse traps used for rodents and
                                                               live-cage trapping and/or shotgun use for
                                                               possums. Considering ‘goodnature
                                                               possum trap’ acquisition.
                                                               Plans under discussion for the
                                                               establishment of a permaculture
                                                               principled food forest with bee friendly
                                                               plants.
How do Bushland Park’s operations directly                       What progress is currently made to
or indirectly inhibit people to meet their                       limit the effects of this?
needs?
      Purchasing products and services from suppliers that             Supporting ethical suppliers where
      use unsafe working conditions, exploit underpaid                 possible, sourcing Fair-trade products if
      workers (often unknown), or maltreat livestock.                  quality and price are competitive (e.g.
                                                                       swapped butchery supply to SPCA
                                                                       certified Mahy’s Farm in Gisborne).
      Purchasing products and services from suppliers that             Swapping trading partners to support
      do not comply with sustainable practice                          those that are making efforts to be more
                                                                       sustainable (e.g. swapped to use Thames
                                                                       Laundry instead of Alsco after they won
                                                                       at the Bay of Plenty Sustainable Business
                                                                       Network annual awards)
      The owners get overworked in the busy-season (lack of            Ensuring a good work / life balance for
      idleness)                                                        business employees and owners
      The community has individuals that like to earn a little         Employing casual cleaners/gardeners as
      extra money on the side                                          required for a fair wage
                                                                       Attempt is made to help guests identify
                                                                       Bushland Park’s sustainability efforts by
                                                                       achieving Qualmark Enviro Silver
                                                                       certification in 2011.
                                                                       Bushland Park’s owners are members of
                                                                       the Whangamata iSite committee board
                                                                       and Tourism Coromandel board (on and
                                                                       off), as well as the local arts group
                                                                       ‘Creative Whangamata’.
                                                                       Bushland Park sponsors prizes in local
                                                                       events (e.g. Whangamata’s Run and
                                                                       Walk Festival) and donates to charity
                                                                       causes (e.g. Lion’s Club Book Sale) and
                                                                       donates the Park grounds for events (e.g.
                                                                       Whangamata Jazz Festival 2010).
                                                                       Low-profile personal ‘Woofer’ system
                                                                       practiced for direct referrals (e.g. children
                                                                       of friends) since 1998. So far approx. 12-
                                                                       14 young people have had a NZ-jumpstart
                                                                       program (i.e. 14 days work in return for
                                                                       living costs and making NZ-fit e.g. finalise
                                                                       working visas, set up bank accounts,
                                                                       purchasing vehicle, travel advice, etc).
Baseline Assessment checklist for sustainable business practices
Sustainable practice means… Current practice                           Reasons for current Potential actions to
                                                                       practice            improve
                                                                                           sustainability
Leadership and management
We provide a service that meets our Bushland Park provides an            The owners have found None
customers’ needs and represents       excellent highly-personalized      this is the best way to
good value for money                  service that is remunerated in meet their own and their
                                      line with national rates           guests needs
We have recognised sustainability Bushland Park has attained the The owners believed this Strive for strong
credentials for our business /        Qualmark Enviro Silver rating would be beneficial for        sustainability instead
products / service                                                       the brand
We have a clear vision for the future Bushland Park has a clear vision The owners have done a None
of our business and a strategic plan for the future of the business lot of previous work
to achieve it                         and a strategic plan in this       whilst trying to achieve
                                      document
                                                                         their Qualmark Enviro
Our strategic plan specifically       Bushland Park’s strategic plan                               These need revision each
                                                                         rating, and now have
addresses the risks and               addresses the risks and                                      year
opportunities of sustainability for   opportunities of sustainability received further advice
our business                          for the business
There is a clear action plan for our Bushland Park has a clear action                              The action plan still needs
business to achieve its long-term     plan to achieve its strategic plan                           implementation
strategic goals
Sustainability is on our agenda and Sustainability is on Bushland                                  The current strategic and
drives decision-making and strategic Park’s agenda and drives                                      action plans still need
planning for the business             decision-making and strategic                                implementation
                                      planning
We have written policies in place to Bushland Park has written                                     None, however these need
help us maintain and improve our policies in place to help                                         to be kept up to date
sustainable business practices        maintain and improve practices.
                                      As well as a strategic plan and
                                      an action plan for their journey
                                      to sustainable practice
We have built a reputation for        Bushland Park’s core ideology is Having experienced the The reputation needs to be
sustainable practice that is now part closely related to sustainable     corporate rat race, the   built up more
of our brand                          practice principles                owners have learned to
                                                                         value a quality lifestyle
We take a pro-active approach         Bushland Park has invested in Health and safety is           Further reducing chemical
towards the health and safety of our an organic produce garden,          required by law for a     use, and further
staff and our customers               practices health and safety, and business, and the owners investment in the
                                      limits chemical inputs             believe in healthy food   production of quality
                                                                         and low-chemical inputs produce
All our staff understand and “own” Bushland Park is mainly owner- The owners are already Further education and
the long-term business goals          only operated and both             engaged                   encouragement of owners
Staff are knowledgeable about         contribute to input and decision                             would be helpful
sustainability issues and are         making
encouraged to contribute ideas for
performance improvement
We measure and report our financial Bushland Park measures its           As required by law for a None
performance regularly                 financial performance bi-          business and to help the
                                      monthly                            owners keep track
We measure and report our             Bushland Park’s owners are         The owners are educated Further reporting could
environmental performance             aware of their environmental individuals who prioritise help build the brand
regularly                             impacts but does not report        low environmental impact
We measure and report our social     Bushland Park’s owners are        The owners are well
performance regularly                aware of their social             integrated in the
                                     performance but do not report     community
Our business is not reliant upon the Bushland Park is reliant upon     Bushland Park is a small   Bushland Park’s owners
knowledge, skills and work of any    the knowledge, skills and work    venture                    need to stay aware of
one individual                       of 2-3 individuals                                           potential exit strategies

Sustainable practice means… Current practice                          Reasons for current Potential actions to
                                                                      practice            improve sustainability
Product / service
Our product / service can be         Bushland Park provides         The high-end market is of     Educating the high-end
provided with a fair profit          accommodation and gourmet      stable supply in New          market more about
                                     food at relative market prices Zealand and expects           sustainability
                                                                    certain prices
We adopt a whole-of-life value      Bushland Park adopts a whole- This is in line with             The supply chain (of food
evaluation of our product / service of-life value evaluation of its Bushland Park’s values         mainly) could be critically
                                    products and service                                           evaluated further, as well
                                                                                                   as ways to reduce waste
Our suppliers and staff are paid a     Bushland Park pays its casual    This is usual business     Spending a little more time
fair price for their contribution to staff and suppliers market rates practice                     critically evaluating if
our business                                                                                       suppliers and staff are paid
                                                                                                   the right amount and
                                                                                                   following through on
                                                                                                   insights
The inputs to our product / service Bushland Park’s current inputs Bushland Park’s essential Reduce reliance on inputs
will be available in the long-term     may slightly change in the long inputs are very simple      (e.g. costs, and thereby the
                                       term but will be available       items (e.g. food,          requirement of guests for
                                       overall. The biggest threat is a furniture). The high-end financial sustainability)
                                       lack of guests (if society and   tourism market is less
                                       perceptions change drastically) fragile to minor
The main inputs to our product /       Bushland Park’s inputs are       fluctuations               Bushland Park could align
service are unlikely to be impacted vulnerable to price volatility, but                            itself with suppliers who
by scarcity or price volatility        unlikely to be impacted by                                  are thinking about their
                                       scarcity within the foreseeable                             own sustainability in a
                                       future                                                      volatile economic climate in
                                                                                                   the future
We minimise the use of fossil fuels, Bushland Park does not             Bushland Park is a very    Bushland Park could
heavy metals and other mined           consume or use very large        small business that values implement a few more
materials that are scarce in nature quantities of mined materials sustainability and strives efficiency initiatives (e.g.
                                       (e.g. only power, IT equipment for efficiency to reduce     encourage other modes of
                                       and transport)                   costs                      transport)
We minimise the use of chemicals Bushland Park attempts to                                         Bushland Park could
and substances that do not break minimize the use of pollutant                                     implement a few more uses
down easily or persist in the          substances                                                  of alternative substances
environment as pollutants
We maximise the use of natural         Bushland Park uses natural                                  More scrutiny could be
resources from sustainably and well resources reasonably efficiently                               applied to suppliers of
managed eco-systems (paper,            (e.g. reuse, recycle)                                       resources, and further
wood, food, water etc)                                                                             efficiency of use could be
                                                                                                   implemented
We understand and seek to              Bushland Park wishes to                                     Bushland Park could
minimise any adverse social or         minimize any adverse social or                              scrutinize and measure
economic impacts associated with economic impacts associated                                       potential adverse social or
the manufacture and delivery or our with its operations                                            economic impacts
product / service on a full life-cycle                                                             associated with their
basis                                                                                              operations
We proactively seek design           Bushland Park actively seeks        Bushland Park received a Bushland Park could be
solutions to improve the             design solutions to improve the     free sustainability      more proactive, and could
sustainability of our product /      sustainability of its operations    consultation             implement the findings of
service on a whole-of-life basis     (e.g. this report)                                           this report
We actively seek to future-proof the Bushland Park is keen to
viability of our product / service   understand how to future-proof
using sustainability criteria        the viability of its operations
                                     using sustainability criteria
We are aware of likely future        Bushland Park is aware that         Bushland Park is keen to    Bushland Park could
legislation and regulation that may likely future legislation or         comply with legislation     proactively investigate
impact our business in the future    regulation may impact on the        and regulation              what this could be
                                     business
We promote the responsible and       Bushland Park offers safe           Bushland Park is keen to    None
safe use of our product / service    products and services and           operate safely and
and educate our customers where educates its customers where             encourage others to do
appropriate                          appropriate                         the same
We monitor the sustainable practice Bushland Park has enquired           Bushland Park is keen to    Bushland Park could do
performance of our competitors       with competitors how their          learn                       further research
                                     sustainability performance is
                                     achieved

Sustainable practice means… Current practice                             Reasons for current Potential actions to
                                                                         practice            improve
                                                                                             sustainability
Waste
We reduce waste by reusing and      Bushland Park reduces waste by      Bushland Park strives not Bushland Park could reuse
recycling materials (glass, tin,    reusing and recycling materials     to create excess waste         and recycle more
plastics, paper)                    most of the time                                                   consciously and efficiently
We compost all organic materials to Bushland Park composts the          Bushland Park strives not Bushland Park could make
divert them from the waste-stream majority of its organic waste to      to create excess waste         its composting process
                                    divert it from the waste stream     and likes to use compost more efficient by starting a
                                                                        for gardening                  worm farm also
We take all possible steps to avoid Bushland Park does not take all Bushland Park still                Bushland Park could take
creating waste at points of source possible steps to avoid creating externalizes some of its more steps to avoid
                                     waste at all points of source, but responsibilities as it is easy creating waste (at all
                                     makes some attempts                to do so and the current points of source)
                                                                        social norm for businesses
We ensure all materials are used as Bushland Park ensures that the Bushland Park strives for Bushland Park could
efficiently as possible              majority of materials are used efficiency                         consider how to use some
                                     as efficiently as possible                                        materials more efficiently
We ensure that any hazardous         Bushland Park ensures that any Bushland Park deals with None
wastes are disposed of               hazardous wastes are disposed little hazardous waste and
appropriately and safely             of appropriately and safely        does not like it entering
                                                                        the biosphere
We measure, monitor and record Bushland Park measures,                  Process was set up to          Learning from the data
the amount of waste (landfill and monitors and records the              attain environmental           generated
recycling) that our business creates amount of waste (landfill and certification in the past
                                     recycling) that the business
                                     creates
We have set a goal of zero-waste Bushland Park has not yet set a Bushland Park is a small Bushland Park could set a
for our operational processes        goal of zero-waste for its         business and therefore         goal of zero-waste for its
                                     operations                         doesn’t have many              operations and brand
                                                                        incentives to reduce waste
                                                                        to zero
We measure, monitor and record all Bushland Park does not               Bushland Park is a small Bushland Park could
discharges from our business to      measure, monitor and record all business and therefore         measure, monitor and
land, air and water                  discharges from its business to has not concerned itself       record all discharges from
                                     land, air and water             with this                      its operations

Sustainable practice means… Current practice                           Reasons for current Potential actions to
                                                                       practice            improve
                                                                                           sustainability
Energy
We measure, monitor and record all Bushland Park measures,            Process was set up to       Learning from the data
our energy use                     monitors and records all energy    attain environmental        generated
                                   use                                certification in the past
We choose renewable energy         Bushland Park would choose         Bushland Park’s remote Bushland Park could
sources where possible             more renewable energy sources      location limits options and investigate potential on
                                   if they were offered               is also influenced by brand site renewable energy
                                                                      loyalty (good service       options
                                                                      received from Genesis)
We measure, monitor and record Bushland Park does not                 Bushland Park is a small Bushland Park could
the carbon footprint of our business measure, monitor and record its business and has not         measure, monitor and
                                     carbon footprint                 concerned itself with       record its carbon footprint
                                                                      official reporting of CO2
We use energy efficient lighting     Bushland Park replaces all light Process was set up to       Reduce number of light
                                     bulbs with energy efficient      attain environmental        bulbs or lighting required
                                     options at the end of their life certification in the past
We buy energy efficient appliances Bushland Park buys some            It is easy and good to      Bushland Park could make
                                     energy efficient appliances      minimize energy use and energy efficiency its
                                                                      costs                       highest priority when
                                                                                                  buying all of its appliances
We ensure all significant energy     Bushland Park ensures that       Bushland Park likes         None
consuming appliances are regularly significant energy consuming       correctly functioning
maintained and functioning           appliances are functioning       appliances
efficiently                          efficiently
We have processes in place to        Bushland Park has policies in    Bushland Park likes to      Continual revision of the
ensure energy is conserved           place to ensure energy is        conserve energy use and policies
wherever possible                    conserved                        costs
Our buildings and premises are well Bushland Park is well insulated, All new renovations are Bushland Park could invest
insulated                            but could be better (old         well insulated and double further into insulation for
                                     building)                        glazed.                     other parts of the house

Sustainable practice means… Current practice                           Reasons for current Potential actions to
                                                                       practice            improve
                                                                                           sustainability
Transport
We measure, monitor and record all Bushland Park measures,            Process was set up to         Continual revision of fuel
fuel use for transport               monitors and records all fuel    attain environmental          use
                                     use for transport                certification in the past
We buy / use fuel efficient vehicles Bushland Park doesn’t use a fuel Bushland Park purchased       Bushland Park could
                                     efficient vehicle                its vehicle a long time ago   consider a more fuel
                                                                      and requires a larger 4WD     efficient vehicle at the next
                                                                      for rural roads               stage of acquisition
We encourage and promote fuel        Bushland Park encourages and It is easy to do so and           None
efficient driving practices          promotes fuel efficient driving conserves fuel
                                     practices
We promote and encourage             Bushland Park promotes and       Bushland Park has only a      None
sustainable travel options for staff   encourages sustainable travel few casual on-call staff so
                                       options for staff but ultimately it it is not worth the effort
                                       is the staff’s choice/concern.
We have a travel management            Bushland Park currently travels Once a day into town           Bushland Park could
process to minimise and avoid          8km daily by car for business       assures timely response to reduce its daily travel to
travel where possible                  purposes                            mail and getting supplies once every two to three
                                                                                                      days, or carpool, if
                                                                                                      necessary
We use renewable transport fuels       Bushland Park does not use          None are available         Implement when the
                                       renewable transport fuels                                      option is available
We minimise the use of air travel      Bushland Park minimizes the         Air travel is expensive    None required
                                       use of air travel

Sustainable practice means… Current practice                             Reasons for current Potential actions to
                                                                         practice            improve sustainability
Water
We measure, monitor and record all Bushland Park does not          Bushland Park has its own Bushland Park could
water use                          measure, monitor and record all natural spring and         measure some of its water
                                   water use                       manages the supply and intensive activities to build
                                                                   demand with this by        awareness
                                                                   themselves
We buy water efficient appliances Bushland Park buys water         Bushland Park likes        None
                                   efficient appliances            efficient appliances
We re-use water where possible     Bushland Park does not re-use Bushland Park has its own Bushland Park could set up
                                   water where possible            natural spring and does some water re-use systems
                                                                   not have systems set up to
                                                                   re-use water
We encourage and promote water Bushland Park does not overly Bushland Park has its own Bushland Park could
conservation practices             promote water conservation      natural spring and does promote some water
                                   practices                       not have such a high       conservation practices
                                                                   demand on it to require where appropriate
                                                                   conservative use

Sustainable practice means… Current practice                             Reasons for current Potential actions to
                                                                         practice            improve
                                                                                             sustainability
Purchasing and procurement
We factor sustainability as a key   Bushland Park factors                Bushland Park’s values     Bushland Park could
criteria in all our procurement and sustainability as a criteria in      lead to attempts but often evaluate more of its
purchasing activities               procurement, but sometimes           it is not easy to evaluate procurement for
                                    options are limited                  all products/services      sustainability factors
We adopt a whole-of-life evaluation Bushland Park sometimes              When it is easy to         Bushland Park could adopt
approach to all procurement and     adopts a whole-of life               evaluate products it may more of a whole-of-life
purchasing decisions                evaluation approach to               influence procurement      evaluation approach to its
                                    procurement                          decisions                  procurement
We source materials, goods and      Bushland Park sources                Bushland Park’s values     None.
services locally wherever possible materials, goods and services
                                    locally wherever possible
We buy products with recycled       Bushland Park buys some                                           Bushland Park could
content wherever possible           products with recycled content                                    evaluate its procurement
                                                                                                      further
We choose environmentally friendly Bushland Park sometimes               Bushland Park’s values,      None
packaging                          chooses environmentally               but not many products
friendly packaging            have environmentally
                                                                   friendly packaging
We check the sustainability        Bushland Park checks the        In some cases it is difficult Bushland Park could check
credentials of our suppliers       sustainability credentials of   to do so                      the sustainability
                                   most of its suppliers                                         credentials of all suppliers
We consider the health, safety and Bushland Park assumes the       It is difficult to know       Bushland Park could
wellbeing of those employed in our health and safety and wellbeing about this                    enquire about this
supply chain                       in its supply chain is adequate

Sustainable practice means… Current practice (or Not                  Reasons for current Potential actions to
                            Applicable)                               practice            improve
                                                                                          sustainability
Community
We work with other businesses to     Bushland Park works with other   Bushland Park’s values      Bushland Park could think
effect positive change in our        businesses to effect positive                                more creatively about how
community                            change in the community                                      to meet this target
We regularly participate in          Bushland Park regularly                                      Bushland Park could get
community events and support         participates in community                                    more involved with the
local causes where possible          events and supports local                                    community still
                                     causes when possible
Our business has a strong profile as Bushland Park has a strong       Bushland Park has been Bushland Park could
a valuable and contributing member profile as a valuable and          operating for 18 years and contribute more to the
of the community                     contributing member in the       has good relationships     community
                                     community                        with community members
Action Planning Sheets

STRATEGIC GOAL:
30% occupancy on average per year, largely through the increase of domestic tourist numbers, to build up the
budget towards larger sustainability investments (e.g. renewable energy electricity, transport)
Opportunity for                                                  By                                     Completed
                           Action and desired outcomes                    Who               Comments
improvement                                                      when

For immediate implementation, or continue existing implementation, with minimal/no direct financial cost:
~

Tell our guests what we    Produce a Bushland Park               August   Jennifer, Petra
are doing towards          Sustainability document to have on    2012     and Reinhard
sustainability             hand in the rooms
Tell others what we are    Bring detailed sustainability         August   Reinhard and
doing towards              information online also and           2012     Heinz (web
sustainability             communicate via the Bushland Park              developer)
                           Social Media Strategic Plan
Get recognition for        Find out information on what is       End of   Jennifer, Petra
sustainability             required for a sustainable business   2013     and Reinhard
achievements               award and apply

For implementation over a medium term (6-12 month timeframe), potentially subject to cost benefit analysis:

Integrate sustainability   Attract more of the LOHAS market      End of   Petra
message into marketing     and get on track to reach a 30%       2012
strategy further           occupancy rate for next year

For implementation over the long term (initiated within 12 months), subject to cost benefit analysis:

Ongoing communication      Update resources to stay fresh and up Ongoing Petra and
about sustainability       to date                                       Reinhard

STRATEGIC GOAL:
Reduce energy use further and eventually meet the demand with a fully renewable supply
Opportunity for                                                      By                                 Completed
                                Action and desired outcomes                    Who          Comments
improvement                                                          when

For immediate implementation, or continue existing implementation, with minimal/no direct financial cost:
~

Look into options to further    Research at least three renewable    End of    Petra and
conceptualize potential         energy options for Bushland Park,    2012      Reinhard
renewable energy aims           carry out cost-benefit analysis
Learning more to reduce energy Review 2011-12 energy use and           August    Petra
use                            generate ideas on how it can be         2012
                               reduced further next year.

For implementation over a medium term (6-12 month timeframe), potentially subject to cost benefit analysis:

Reduce energy use                Ideas implemented to reduce energy Over    Petra and
                                 use.                               2012-13 Reinhard

For implementation over the long term (initiated within 12 months), subject to cost benefit analysis:

Have renewable energy          Set up a renewable energy method        Approx. Petra and
generation and use at Bushland and generate own electricity            2015    Reinhard
Park

STRATEGIC GOAL:
Being part of a close local network of sustainable practice for all procurement and processing
Opportunity for                                                               By                        Completed
                                 Action and desired outcomes                             Who Comments
improvement                                                                   when

For immediate implementation, or continue existing implementation, with minimal/no direct financial cost:
~

Work with more local and/or      Reassess suppliers to prepare for more local August     Petra
sustainable trading partners     and sustainable procurement in 2012-2013 2012

For implementation over a medium term (6-12 month timeframe), potentially subject to cost benefit analysis:

Work with more local and/or      Working with new suppliers that share        2012-13 Petra
sustainable trading partners     Bushland Park’s values

For implementation over the long term (initiated within 12 months), subject to cost benefit analysis:

Find further suppliers that share Repeat the supplier assessment              Mid        Petra
Bushland Park’s values                                                        2013
STRATEGIC GOAL:
Have access to a self-sufficient kitchen garden and food forest
Opportunity for                                                                                                Completed
                             Action and desired outcomes                 By when Who                Comments
improvement

For immediate implementation, or continue existing implementation, with minimal/no direct financial cost:
~

Designing the food           Research and discuss options with those     August    Jennifer
forest                       knowledgeable in food forest design and     2012
                             bee-friendly aspects
Establishing the first   Acquiring stage 1 raw materials and plants, October Jennifer and
parts of the food forest planting and managing these                 2012    Reinhard

For implementation over a medium term (6-12 month timeframe), potentially subject to cost benefit analysis:

Initiate stage 2 of the      Acquiring stage 2 raw materials and plants, Early     Jennifer and
food forest design           planting and managing these                 2013      Reinhard
Work with a beekeeper Find a beekeeper who would like to use our Early             Petra
                      land to keep bees in return for honey      2013

For implementation over the long term (initiated within 12 months), subject to cost benefit analysis:

Initiate stage 3 of the      Acquiring stage 3 raw materials and plants, Mid 2013 Jennifer and
food forest design           planting and managing these                          Reinhard
Bring bees into the          Arrange for beekeeper to introduce and      Mid 2013 Petra
garden                       manage bees on site

STRATEGIC GOAL:
Reduce waste to near zero
Opportunity for                                                                   By                           Completed
                          Action and desired outcomes                                         Who Comments
improvement                                                                       when

For immediate implementation, or continue existing implementation, with minimal/no direct financial cost:
~

Learning more to          Review 2011-12 waste data and learn from the               August Petra
reduce waste              internet, library, others, etc to generate ideas on how it 2012
                          can be reduced further next year.
For implementation over a medium term (6-12 month timeframe), potentially subject to cost benefit analysis:

Reduce waste         Implement the learning                               2012-13 Petra

For implementation over the long term (initiated within 12 months), subject to cost benefit analysis:
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