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Think Journey
Business and
AI Campus
March 19 –March 22
Mandalay Bay
Convention Center
Las Vegas
Think is the flagship IBM® conference
built to help enhance or jumpstart
your journey to AI and the cloud.
Forty-thousand of the world’s most
inspiring innovators, leaders and thinkers
will be in attendance; gathering
to learn how AI can solve business
challenges, and to discuss the current
state of the art and the future
possibilities of AI.
Think is IBM’s only conference in
2018, and it will be your last chance
until Think 2019 to learn how to make
the most of AI for your business.
1
Table of Contents
Top seven things to know about AI,
Watson™ and Think 2018 03
Access to Watson expertise and leadership 03
Think week at-a-glance 04
Watson clients and partners 04
Entertainment at Think 04
Watson Primer 05
Watson at Work Activations 06
Future of the Call Center in Augmented Reality 07
With Watson Studio 08
The eight sessions everyone should attend 09
Watson tech talks for beginners to experts 11
Client sessions not to be missed 13
Think Campus Map 20
Watson Campus Map 20
IBM Events mobile app 21
Transportation 21
Think Journey | Business and AI Campus 2
Top seven things
to know about AI,
Watson and Think 2018
1. Be the first to hear about the
newest Watson AI products and
solutions to be unveiled at Think
2. Attend one of 50+ client-led
sessions to learn about projects
with Watson
3. Develop or evolve your AI strategy
and business case in hands-on
sessions with IBM AI experts
4. Learn where AI is headed next
from IBM Research AI and our
AI partnership with MIT
5. Sign up for one-on-one sessions Access to
to learn how Watson is working
with the platforms you use today Watson expertise
including Salesforce, SAP and Box and leadership
6. Get detailed information on
David Kenny, IBM Senior Vice President,
the technology in 20+ Watson Watson and Cloud Platform
tech talks Beth Smith, IBM General Manager, Watson Data and AI
7. V
isit the Watson campus for… Ruchir Puri, IBM Watson Chief Architect
Rob High, IBM Chief Technology Officer, Watson
– an immersive experience
on how professionals in 14 David Cox, IBM Lab Director, MIT-IBM Watson AI
industries are using AI today Alex Gray, IBM Vice President, AI Science
– demos of new Watson products oby Cappello, IBM Vice President, Watson Worldwide
T
Expert and Delivery Service
and solutions to be announced
ashida Hodge, VP, Watson Embed
R
at Think 2018 and Strategic Partnerships
Numerous other Watson technical experts
Think Journey | Business and AI Campus 3
The Think week
at-a-glance
Monday, March 19 Tuesday, March 20 Wednesday, March 21 Thursday, March 22
9:00 AM–5:00 PM 8:30 AM–10:00 AM 9:00 AM 8:30 AM–9:00 PM
– Think Academy Chairman’s Address PartnerWorld Keynote – Think Campus
– Breakout Sessions MB Event Center at MGM – Innovation Talks
– Community Networking – Breakout Sessions
– Think Executive Meeting Center 10:30 AM–5:00 PM+ 8:30 AM–5:00 PM+ – Think Academy
– InnerCircle – Think Campus – Think Campus – Community Networking
– Keynote Sessions – Think Executive Meeting Center
4:30 PM–6:00 PM 10:30 AM–5:00 PM+
– Breakout Sessions – InnerCircle
– IBM Research – Keynote Sessions – Innovation Talks
Science Slam – Breakout Sessions – Think Academy
– Think Academy – Community Networking
5:30 PM–8:00 PM
– Innovation Talks – Think Executive Meeting Center
– Think Campus – Community Networking
Welcome Reception – InnerCircle
– Think Executive Meeting Center – Industry Program
– InnerCircle
– Women’s Reception
5:30 PM–7:00 PM
– Think Campus Reception
Welcome Receptions IBM Rocks IBM Rocks
in Campuses 7:30 PM–10:00 PM 7:00 PM–10:00 PM
Barenaked Ladies at MB Beach The Chainsmokers at MGM
Train at MB
Watson clients and Entertainment
partners include: at Think
American Cancer Society Orange Bank Live concerts by:
Autodesk Royal Bank of Scotland – The Grammy award-winning group Train
– The Grammy award-winning group Barenaked Ladies
Box Salesforce
– The hottest young duo artists The Chainsmokers
DXC Thomson Reuters
Identify Guard Wipro
KPMG United Airlines
LivePerson Volkswagen
MSK Cancer Center
Think Journey | Business and AI Campus 4Watson Primer
The Primer is an immersive exploration The Primer consists of three key areas within
of Watson’s most powerful capabilities, the experience:
designed to explain Watson while deepening
attendee’s understanding how the technology 1. The Story Wall which includes 15 client
works through real-world use case examples. stories of where Watson is at work in the
world today.
2. The Watson Essentials Touch Panel which
encourages a client think about getting
started with Watson
3. An interactive floor which prompts and
invites attendees to explore the space
Take 10–15 minutes to discover what makes
Watson unique and how it can improve your
industry and profession.
Think Journey | Business and AI Campus 5Watson at
Work Activations
Watson can read and understand thousands – Accelerate research and discovery,
of documents in seconds to protect you from visual recognition
various forms of risk, and correlate structured Discover how Watson can manage
and unstructured data to extract key insights structure vs. unstructured data.
on any domain.
The value of cryptocurrencies often
Each activation unpacks how Watson works follows press, depending heavily on
in a didactic, entertaining and brief experience. published sentiment.
The second part of the interaction lays out A single article from a well established
how the technology can be applied to specific financial publication can cause the price
use cases. of a cryptocurrency to soar or plummet.
Don’t have time to read a 2500-word app – Detect liabilities and mitigate risk
Privacy Policy?
Discover how Watson can analyze thou-
Take 8–12 minutes to see how Watson has sands of terms within service agreements
been trained to detect potential risks from to uncover what you as the consumer have
your phone apps. Interested in the Bitcoin? agreed to.
See how Watson has been trained for this
domain and how unstructured data can
directly affect its value.
Think Journey | Business and AI Campus 6Future of the Call Center
in Augmented Reality
See how Watson is transforming Call Centers, Customer Service with Watson Demo
helping to deliver more efficient and effective
customer service than ever before. Learn Experience how Watson and partner tech-
more about the advantages of AI through an nologies transform a customer experience
interactive augmented reality story, then get in this live demonstration of Watson at work
a first hand experience with the Customer in a banking environment.
Service with Watson Demo. The customer service revolution has
Augmented Reality Story already started.
Interact with a Call Center of the future Take 8–10 minutes to experience this
built with Augmented Reality. Explore the augmented reality experience.
business impact that Watson can have
on customer service capabilities. Use an
iPad and headphones for an immersive
storytelling experience.
Think Journey | Business and AI Campus 7With Watson Studio
The With Watson Studio is a space located near the There will also be an area available for people to sign up
DevZone to promote direct access to major platform and be fast tracked into the With Watson Program on-site.
players who have integrated Watson into their solutions. The ISVs represent all aspects of business platforms—
Integrated Software Vendors (ISVs)/Platform Players procurement, CRM, customer care—making it a one-stop
participating: shop to get information on Watson via ISVs. Leveraging
Salesforce—Watson Conversation and Discovery Watson through a platform that a company may already
integrates with Sales and Service clouds for chat and use allows for faster consumption of Watson Services—
agent assist, for example at Orange Bank, Autodesk and thus, faster results.
Century Link. Our Watson SDK facilitates this integration. Sign-ups to meet the different ISV are encouraged
XC—Has built Watson into their platform for chat and
D and available in 30 minute slots. Scheduling ahead
agent assist scenarios and has strong traction integrating of time is much preferred so that the teams can plan
Watson with legacy systems. for each discussion.
SAP Ariba—SAP Ariba and Watson are teaming up to Sign-up: ibm.biz/withwatsonstudio
bring cognitive capabilities to Procurement focusing Location: DevZone, 2nd Floor, Mandalay Bay
on Contract Intelligence, Supplier Risk Intelligence,
and Sourcing Intelligence Hours:
Monday 8:30 AM–6:30 PM
LivePerson—LivePerson’s LiveEngage with Watson Tuesday 10:30 AM–6:30 PM
is at work in customer care scenarios like with RBS. Wednesday 8:30 AM–6:30 PM
BMC—Uses Watson to simplify & enhance employee Thursday 8:30 AM–2:00 PM
self-service and increase the accuracy of ticket
classification & resolution
Box—Use Box to get more intelligence out of your
content with Box Custom Skills with Watson
24/7—Allows brands to build once, deploy on any
channel to create personalized, predictive, & engaging
customer care
With Watson
Studio
Think Journey | Business and AI Campus 8The eight sessions everyone should attend
Think 2018 Chairman’s Address: The Journey to AI
Putting Smart to Work
Tuesday, March 20, 2018 | 10:30 AM–11:30 AM
Tuesday, March 20, 2018 | 8:30 AM–10:00 AM Location: Events Center
Location: Events Center Speakers: David Kenny, IBM
Speakers: Ginni Rometty, IBM Dr. John E. Kelly III, IBM
Lowell C. McAdam, Verizon Communications Gary Reedy, American Cancer Society, Inc.
Dave McKay, RBC Jenson Huang, NVIDIA
Michael White, IBM-Maersk Joint Venture Craig B. Thompson M.D., Memorial Sloan
Kettering Cancer Center
Join IBM Chairman, President and CEO, Ginni Rometty
and distinguished guests for a can’t miss address bringing Explore the science behind the AI revolution and the
together some of the world’s top CEOs and business tremendous opportunity being unleashed for businesses
thinkers who are building the future today by putting and society on the AI journey. Dr. John Kelly III will
smart to work. showcase the state and future of AI technology and
IBM’s progress in working with thousands of clients
as they integrate AI into their operations, looking closely
at how new knowledge is being discovered, acquired and
scaled. Join Dr. Kelly and special guests to examine the
underlying complexities of developing and applying
these new AI technologies and how AI is being applied
in healthcare to transform essential disciplines from
drug discovery, oncology and patient care.
Put Your Data to Work on the Cloud How to Make Your Data Ready for AI
for Smarter Business
Tuesday, March 20, 2018 | 4:30 PM–5:10 PM
Tuesday, March 20, 2018 | 2:30 PM–3:30 PM Location: Cloud and Data Campus Large Theater A
Location: Events Center Speakers: Beth Smith, IBM
Speakers: David Kenny, IBM Rob Thomas, IBM
Arvind Krishna, IBM
Walkiria Marchetti, Bradesco Data. For years we have been hearing about its amazing
Maya Leibman, American Airlines potential and how it’s the foundation for the next disruptive
force that will impact the global business landscape—
The hallmark of a smarter business is the ability to Artificial Intelligence. But most today are focused on just
transform data into digital intelligence for unique advantage. getting more value from their data, while starting to plot
The next generation architecture for business helps you how best to start the climb up the ladder to AI. In this
elevate the value of your data, inside and outside the keynote, learn how to build a data-driven culture based
firewall, using the latest technologies—analytics, block- upon a discipline of data science, by making your data
chain, machine learning, artificial intelligence. It applies simple, accessible and trusted regardless of where it
unique expertise and agile, cloud-native design to rapidly lives. See first-hand how IBM is helping leading clients
innovate and modernize applications—putting the right unlock the potential of their data and accelerating their
workloads on the right cloud model to best meet your climb to the transformational power of AI.
unique requirements, while delivering visibility and
control across multi-cloud environments. That’s the
power of a flexible cloud for business that’s built for
all your applications, AI ready, and secure to the core. Think Journey | Business and AI Campus 9The eight sessions everyone should attend
AI for Professionals How Watson works inside the platforms
(Watson’s announcements released during you use today from CRM to procurement
this presentation)
Tuesday, March 20, 2018 | 4:30 PM–5:10 PM
Wednesday, March 21, 2018 | 12:30 PM–1:10 PM Location: Business and AI Large Campus Theater A
Location: Business and AI Large Campus Theater A Speakers: Rashida Hodge, IBM
Speakers: Beth Smith, IBM Naresh Vyas, Royal Bank of Scotland
Khalid Al-Kofahi, Thomson Reuters Tadd Koziel, DXC
Brad Brown, KPMG Shivani Govil, SAP/Ariba
Wesam Lootah, Smarter Dubai Andre Coisne, Orange Bank
Professionals are putting AI to work to turn our most To get the most from AI, you shouldn’t have to wrangle
valuable resource—data—into new ways of doing multiple systems and products—AI should work seam-
business. With AI, we are no longer wrestling with data, lessly in your existing platform systems. But how does a
but using it to recommend with confidence, accelerate business do this? IBM’s Vice President of Watson Embed
research and discovery, and enrich interactions with and Strategic Partnerships, Rashida Hodge is joined
customers on their terms. Discover how companies in by clients Salesforce, SAP Ariba, LivePerson and DXC,
various industries around the world are putting IBM which are building Watson into their customer workflows.
Watson—an AI platform that embeds in workflows, Learn about the impact AI has had on their businesses
learns from small data sets and allows you to own your and on the customer experience, and what advice they
insights—to work. Uncover the outcomes others are have on getting started.
seeing to learn the many ways you can put AI to work
today, and hear the latest Watson announcements.
Getting Started with AI: Data Needed, The Future of AI
Use Cases, Time to Value
Thursday, March 22, 2018 | 8:30 AM–9:10 AM
Wednesday, March 21, 2018 | 3:30 PM–4:10 PM Location: Business and AI Large Campus Theater A
Location: Business and AI Large Campus Theater A Speakers: Alexander Gray, IBM Vice President, AI Science
Speakers: Toby Cappello, IBM
Gregg Spratto, Autodesk As computing becomes increasingly powerful and oceans
Marcelo Camara, Bradesco of data deepen further, the breadth of AI’s capabilities
Mark Dean, Honda NA Inc will grow. Also, we will find ways to integrate AI into
nearly every aspect of how we work. IBM Vice President
Putting AI to work gives a thinking business distinct of AI Science, Alexander Gray, will share what IBM
advantages over an ordinary one. Beyond optimizing Research is working on to address the future capabilities
the tasks we already do, AI enables entirely new ways of AI. He’ll cover teaching machines how to automatically
of doing business. But where do you start? Watson perform data science work, creating the next wave of
and Cloud Platform Vice President of Expert & Delivery fundamental AI methodology, and new ways to perform
Services, Toby Cappello, discusses the many use cases the computations at the heart of AI.
for AI with the help of motor company Honda, the largest
Brazilian bank Bradesco, and multinational software
corporation, Autodesk. Learn what data they brought
to the table, the time to value for AI, and the outcomes
you can expect with Watson.
Think Journey | Business and AI Campus 10Watson tech talks for beginners to experts
Monday, March 19
Chatbots and Conversation API Best Practices in Building Chatbot Dialog Flows
(EXPERT level)
How to Build a Chatbot with IBM Watson 10:30 AM–11:10 AM | Lagoon J
8:30 AM–10:10 AM | Lab 5
Speakers: Simon Burns, IBM
Speakers: Chris Desmarais, IBM Mitch Mason, IBM
In this lab, you will get the hands-on experience you need Chatbots are exploding in popularity right now, and they
to start building a chatbot that can interact with users in are increasing customer satisfaction while decreasing
natural language. You will learn how to provision a service support costs. Advances in AI have enabled chatbots to
on IBM Cloud, and how to use the Watson Conversation understand the user better, but it is still challenging to
service and its graphical web-based tooling to teach a train a bot to always respond well and provide a great
chatbot how to answer questions, prompt for information, user experience. Now that you know the basics of
and make recommendations. chatbots, in this session we will look at the techniques
and patterns for designing Watson Conversation dialogs
Best Practices in Structuring a Team to Build Chatbots in order to take your bot to the next level.
9:30 AM–10:10 AM | Lagoon E
Speakers: Jason Ashcroft, IBM Watson Discovery API-related
Delivering a chatbot with a compelling user experience Good Things Come in Threes: Three Steps, Three
requires a little more than knowing your user. This Tricks, Three Applications to Go from Data to Insight
session will give you insight into the organizational 8:30 AM–9:10 AM | Lagoon E
considerations to design, deploy and manage a chatbot.
Speakers: Deepika Devarajan, IBM
Learn about the key roles and skills you should foster
Phil Anderson, IBM
within your organization to underpin your success with
AI in the chatbot space. Have trouble getting started with Watson AI? We
can simplify the process to three steps. During this
Leveraging Chatbot Analytics to Understand Adoption session, we will show you how to get started with
and Improve User Experience Watson Discovery on your own data. Learn to tap into
12:30 PM–1:10 PM | Lagoon E out-of-the-box Watson Discovery AI to do the work
for you and get smart about resources available to
Speakers: Adam Benvie, IBM
ramp-up your expertise quickly. Be inspired by three
Dan O’Connor, IBM
common use cases that have been made possible
By now you’ve probably created your first chatbot, with Watson Discovery.
and you may have even deployed your chatbot where
end-users are engaging with it. Now comes the daunting
task of growing your user base and improving your
chatbot’s performance. How do you know what to focus
on first? How do you avoid those sleepless nights spent
debugging your workspaces to optimize performance?
Enter Watson Conversation Analytics and IBM Data
Science Experience. We will show you how this powerful
combination helps you understand adoption and problem
areas, make improvements and track progress over time
Think Journey | Business and AI Campus 11Watson tech talks for beginners to experts
Monday, March 19
Watson Discovery: Watson’s Insight Platform Integrations
and Reasoning Platform
9:30 AM–10:10 AM | Lagoon J
Embed Watson Conversation into Your Salesforce
Apps Using the Watson Salesforce SDK
Speakers: Luke Palamara, IBM
10:30 AM–12:10 PM | Lab 5
Sheng Xu, Discover Financial Services
In this lab, you’ll have the chance to get hands-on
Learn how the world’s most advanced cloud-native insight
with the new Watson Salesforce SDK by interacting with
engine uses natural language understanding to unlock
the Watson Conversation API in Apex. After completing
meaning and knowledge contained in business documents.
the lab, you should have a better idea of the capabilities
The next innovations will come from organizations that
of the Watson Conversation service and how it can
are able to make the connections that others haven’t put
be integrated into your Salesforce applications, and
together. Come learn how you can put Watson Discovery
understand the general structure of the SDK.
to work for you!
Conversational Discovery Watson Data
2:30 PM–3:10 PM | Lagoon E
Save Time and Effort Mapping Data
Speakers: Anish Mathur, IBM in Jupyter Notebooks
Mitch Mason, IBM
10:30 AM–11:10 AM | Reef F
Chatbots are taking over. They can be powerful tools
The Jupyter Notebook is a web application that allows
for creating great user experiences, but they often lack
you to create and share documents that contain live code,
a depth of knowledge to address a broader range of
equations, visualizations and explanatory text. The
customer interactions. With Watson, you can combine
Jupyter stack is built from the ground up to be extensible
the capabilities of an intelligent chatbot with Watson
and hackable. The Developer Advocacy team at IBM
Conversation, with the capabilities of an insight engine
Analytics has developed an open source library of useful
in Watson Discovery to create more complete solutions.
time-saving and anxiety reducing tools we call
“Pixiedust.” It was designed to ease the pain of charting,
Watson Knowledge Studio API saving data to the cloud and exposing Python data
structures to Scala code. I’ll talk about how I built
Teach Watson to Understand Your Data geospatial visualization into Pixiedust, putting data from
Using Watson Knowledge Studio Spark-based analytics on maps using Mapbox GL.
2:30 PM–4:10 PM | Lab 5
Speakers: Deepika Devarajan, IBM
How do you train Watson to extract information from
natural language data that is specific and unique to your
data? Watson Knowledge Studio helps subject matter
experts teach Watson linguistic nuances in your data
with examples and rules with a custom model. In this
lab, you will learn how to use the newly launched Watson
Knowledge Studio on IBM Cloud to create a machine
learning model that extracts domain specific data—no
prior data science or programming skills needed
Think Journey | Business and AI Campus 12Client sessions not to be missed
Tuesday, March 20
Teach Watson to Understand Your Data AI for Contract Governance
Using Watson Knowledge Studio 11:30 AM–12:10 PM | Business and AI Campus Theater B
10:30 AM–12:10 PM | Lab 5 | Session ID: 8613B Session ID: 8859A
Speakers: Deepika Devarajan, IBM Speakers: Adam Orentlicher, IBM
Dave Herman, SAP/Ariba
How do you train Watson to extract information from
natural language data that is specific and unique to your Keeping up with ever-changing contract management
data? Watson Knowledge Studio helps subject matter work is challenging. Governing legal content is written by
experts teach Watson linguistic nuances in your data thousands of people and applied to hundreds of situations.
with examples and rules with a custom model. In this To stay compliant, professionals must analyze every
lab, you will learn how to use the newly launched Watson sentence to determine how the content affects their
Knowledge Studio on IBM Cloud to create a machine client. The manual process of sifting through these dense,
learning model that extracts domain specific data—no complicated documents is inefficient and error-prone.
prior data science or programming skills needed Watson’s tools can guide and grow professional expertise
through evidence-based learning, transforming the
Fintech Insights Fireside Chat: Financial Services way your company handles governing documents—while
in the Era of Ecosystems and Platforms remaining compliant. Join Director of Watson Offering
Management, Adam Orentrichler, on stage with SAP
11:30 AM–12:10 PM | Business and AI Campus Theater C
Ariba, as they discuss how Watson can change the
Session ID: 8805A
way your company manages contract documents.
Speakers: Devika Thapar, IBM
Mayank Mishra, Citi Data and AI: The Enabler and the Advisor
for Smarter Business
With the rise of new ecosystem- and platform-based
models, what will the future of financial services industry 11:30 AM–12:10 PM | Cloud and Data Campus Theater C
look like? How quickly are banks digitizing themselves Session ID: 8168A
to participate in open ecosystems? How are banks and Speakers: Jay Limburn, IBM
fintechs collaborating for greater value? In this fireside
chat, you’ll hear how industry leaders are navigating some The volume of data available today presents tremendous
of these imminent challenges with the help of technology. promise, but brings its own challenges. To extract full
business value from AI, your business needs to act as
events happen and collect information across a wide
range of sources. Join us to hear how IBM Watson
enables knowledge workers, on a self-service basis,
to easily catalog, find and visualize data, discover and
share insights, and collaborate to activate data for use
in AI applications.
Think Journey | Business and AI Campus 13Client sessions not to be missed
Tuesday, March 20
Australia’s Fintech R(evolution): The AI Journey How One Startup is Transforming
of a Disruptive Bank the Customer Experience with Cognitive
12:30 PM–1:10 PM | Lagoon E | Session ID: 8070A 1:30 PM–2:10 PM | Surf C | Session ID: 3927A
Speakers: Jeremy Hubbard, UBank Speakers: Nicholas Therkelsen-Terry, Max Kelsen
Salil Ahuja, IBM
UBank, Australia’s leading digital bank, has built a strong Elisa Adams, Sprout Research
culture of innovation and disruption. Over the last year, Heath Adams, Sherlok
Watson’s Conversation, Discovery and Knowledge Studio Samuel Irvine Casey, Max Kelsen
have enabled UBank to develop innovative services for
customers and bankers. UBank launched RoboChat, Max Kelsen, a Brisbane-based startup, has been using
Australia’s first virtual agent, to help customers fast-track IBM Watson Knowledge Studio, Watson Natural Language
home loan applications. In partnership with IBM, this Understanding and Watson Discovery Services to uncover
innovation will allow UBank’s customer service agents insights in our customers’ unstructured data for over a
to source information at record speeds and enhance year. In this session, we show how we use IBM Watson
customers experience. Jeremy Hubbard, UBank’s Head to analyze existing omni-channel data sets (from social
of Digital & Technology, has spearheaded UBank’s AI media to call center logs) and quickly extract contextualized
journey. He shares the story of how this FinTech is insights as they apply to different stakeholders in
continuing to innovate beyond the boundaries of banking. real-time—enabling improved decision-making.
Whispering in the Ears of Billions: Oovvuu and Watson Identity Guard: A Cognitive Application
12:30 PM–1:10 PM | Lagoon J | Session ID: 1049A for Identity Protection
Speakers: Ricky Sutton, Oovvuu 3:30 PM–4:10 PM | Lagoon D | Session ID: 2368A
Speakers: Grant Gelven, Identity Guard
People want more video. Broadcasters want more Christopher Markle, Identity Guard
distribution. Publishers need more video, and advertisers
want brand safety at scale. Today’s market lacks automation Cybercrime plagues all of us more and more every day.
and is expensive and full of friction. Oovvuu and Watson Millions of Americans have already fallen victim of some
solve this. We track headlines from 100,000 publishers form of identity-related fraud. What are consumers to do?
to find articles that benefit from world-class video. We Identity Guard has built the first cognitive application to
use AI to source video from 40+ broadcasters, including help consumers protect their personal information and
the BBC and Bloomberg, to fill the gaps—globally—in less identity in today’s digital world. Using Watson APIs to
than a second. The outcome is the end of fake news, a process millions of news articles, blogs, research reports,
billion people getting trustworthy video, broadcasters and social media posts daily, we monitor a much larger
reaching new engaged audiences, publishers telling the fraction of a user’s digital footprint, find relevant threats as
news while making millions in new revenue and advertisers they emerge, and provide personalized advice to mitigate
finding the engagement and safety their clients crave. risk. We will discuss the solution and show how Identity
Guard with Watson can reduce the probability of identity
theft in a real user population.
Think Journey | Business and AI Campus 14Client sessions not to be missed
Tuesday, March 20
Make Every Employee Your Best Employee with AI Reinventing the Call Center with AI
3:30 PM–4:10 PM | Business and AI Campus Theater B 4:30 PM–5:10 PM | Lagoon E | Session ID: 4494A
Session ID: 8841A Speakers: Swami Chandrasekaran, IBM
Speakers: Chin Wee Tee, Prudential Assurance Evan Salop, DXC Technology
Company Singapore Pte. Ltd.
Zach Tomlinson, IBM DXC Life and Annuity Insurance Business Process
James Lee, Legalmation Services is on a journey towards transforming their
Thomas Suh, Legalmation contact center with AI. Learn about the business chal-
lenges they experienced, the use case and demonstration
As a knowledge worker, finding the right answer at the of their Watson solution, and more about their overall
right time can seem almost as elusive as breaking the journey towards implementing AI into their organization.
three-minute mile. Fortunately, finding new ways to See the evolution from dashboard to AI assistance on the
empower employees and scale expertise doesn’t path to self service.
depend on pre-dawn workouts and diet changes. It can
be as simple as putting data you already have to work.
Watson Marketing Manager Zach Tomlinson will speak
with business leaders from Prudential Singapore and
Legalmation to explore what they’re learning as they’ve
placed highly tuned AI systems at the fingertips of their
most important assets—their employees.
My Chatbot is Not the Same as Your Chatbot:
Selling the Customer Care Journey
3:30 PM–4:10 PM | Surf A | Session ID: 9088A
Speakers: Kavitha Sagi, Accenture
Sanjeev Jaiswal, Accenture
In an ever-evolving AI world where chatbots are nearly
as ubiquitous as peanut butter... OK, not quite—but this
cool, shiny new tech toy will only get you so far. Over the
last three years, the Watson Practice at Accenture has
learned that if you want to get the second and third client
meetings, if you want to actually sign the work, and then
actually get to stick around to do the entire implementation,
you have to lead with: 1) Business value (Sales 101!);
and 2) Watson’s capabilities across the customer care
journey. Start by asking the question, “Are you looking
to improve the way you interact with your customers
both inside and outside of the organization?” Hear
how Accenture reframes Watson’s value and the way
we engage our clients.
Think Journey | Business and AI Campus 15Client sessions not to be missed
Wednesday, March 21
How to Create an AI Architecture Welcome to the Conversational Era of Business
8:30 AM–9:10 AM | Business and AI Campus Theater B 9:30 AM–10:10 AM | Lagoon E | Session ID: 2385A
Session ID: 8843A Speakers: Michael Ganci, LivePerson
Speakers: Ruchir Puri, IBM Justin Mulhearn, LivePerson
Marisa Boston, KPMG
The web has failed us. Less than 11% of commerce takes
Understanding the nuances in your data helps you place on the web and only a small handful of companies—
make better, more informed decisions. But how do you Amazon, eBay, Netflix—have sold successfully at scale
create a system architecture that seamlessly builds in on the internet. Major brands are already making the
AI to realize these results? Watson and Cloud Platform’s move to fix it: conversational commerce. Conversational
Chief Architect Ruchir Puri will share actionable guidance commerce, interacting with consumers via messaging,
to create the anatomy of a SaaS AI platform. Leaders voice and bots, has already started to outperform modern,
from KPMG, a global audit, tax and advisory services heavily optimized e-commerce sites. During this session,
corporation, will share lessons learned, challenges faced, Michael Ganci will discuss why the web has failed us and
and insights on how they created an AI architecture for how conversational commerce will transform how people
the future. communicate with brands. Justin Mulhearn will show you
what conversational commerce looks like in action.
Extract Insights Using Natural Language Processing
8:30 AM–10:10 AM | Lab 5 | Session ID: 8616A Quick Start: Pre-Trained Watson Solutions
Speakers: Deepika Devarajan, IBM 9:30 AM–10:10 AM | Micro Theater | Session ID: 8845A
Shranith Linga, IBM Speakers: Kourosh Karimkhany, IBM
Ryan Whitnah, IBM Sanjay Nair, United
Jacob Guerra, United
Your next breakthrough could be hidden in plain sight.
More than 80% of data generated today is in natural Get started with Watson faster while making more
language, and Watson can help you tap into this wealth informed business decisions and delivering richer
of information. In this lab, learn how to perform advanced customer experiences with the new, pre-trained Watson
text analytics using the Watson Natural Language Data Kits. IBM Watson Data Kits Offering Management
Understanding service without any data science experience! Lead, Kourosh Karimkhany, discusses the powerful,
Find out how to extract concepts, entities, keywords, industry-specific, pre-enriched solutions with leader
sentiment, emotion and more in your data by getting United Airlines, one of the largest global airlines.
hands-on with the service and the APIs to bring these Together they will explain how they’re using the
capabilities into your applications. pre-trained solution to transform their industries
Put Smart to Work with Data and AI
8:30 AM–9:10 AM | Micro Theater | Session ID: 8166A
Speakers: Manish Goyal, IBM
Armand Ruiz Gabernet, IBM
Smarter businesses apply AI to learn and continuously
evolve the way they work. To extract full value from AI,
companies need data strategy that gives them access to
all their data—no matter where it lives—in an environment
that easily scales and applies the latest discovery tech-
nology including advanced analytics, visualization and AI.
Learn how IBM Watson provides all the tools companies
need to embed all forms of artificial intelligence across
their businesses, while enabling professionals to gain the
most from their data to drive smarter business and lead
Think Journey | Business and AI Campus 16
industry-changing transformations.Client sessions not to be missed
Wednesday, March 21
Digitally Transforming with IBM Watson By Your Side Using Watson AI to Proactively Transform
10:30 AM–11:10 AM | Surf A | Session ID: 9078A the Insurance Industry
Speakers: Steve Hill, KPMG LLP 11:30 AM–12:10 PM | Lagoon E | Session ID: 8402A
Nico Flemming, KPMG AG Speakers: Chin Wee Tee, Prudential Assurance
Company Singapore Pte. Ltd.
Learn how KPMG has tackled the complex challenge Jason Tai, Prudential Assurance
of digital transformation with the support of IBM Watson. Company Singapore Pte. Ltd.
Gain insight into how KPMG professionals’ experience can
help clients create more empowering work environments Learn how Prudential is applying Watson AI to power a
and integrate high volumes of data to enable better cognitive concierge named askPRU to deliver a powerful,
decision-making, rethink business models, and ultimately personalized and contextual, natural language experience
deliver greater value. With IBM Watson, KPMG member for the company’s Financial Consultants. Results are
firms are helping clients pursue and execute digital exciting, including improved productivity, better client
transformation with confidence. These transformative satisfaction, faster resolution and response. This has
actions are critical for companies to be competitive, agile, helped the insurer achieve a meaningful reduction in
and relevant in the 21st century. KPMG’s latest offering call volumes at its call centers and to provide real-time
with IBM Watson is an example of such a transformation information to Prudential’s Financial Consultants round-
that helps address regulatory compliance requirements. the-clock. The session will include a solution demonstration,
as well as a question and answer discussion with IBM and
Improve Customer Care and Increase Prudential experts.
Your Bottom Line with AI
10:30 AM–11:10 AM | Business and AI Campus Theater B Successfully Implementing AI: Lessons Learned
Session ID: 8844A 12:30 PM–1:10 PM | Business and AI Campus Theater B
Speakers: Brian Loveys, IBM Session ID: 8842A
Rachael Rekart, Autodesk, California Speakers: Lakisha Hall, IBM
Jonathan Young, IBM Jeremy Hubbard, UBank
Chris Vennard, LivePerson Warren Hart, DXC
In today’s digital world, customers expect unified Embedding AI into your business processes can yield
experiences, across channels, 24x7x365. Companies dramatic new insights and change the way you do
are transforming customer service and resolving queries business. But where do you start? What do you need?
faster and more cost-effectively than ever before. What can you expect? Director of Watson and Cloud
Discover how successful brands are taking advantage Platform Expert & Delivery Services, Lakisha Hall,
of the opportunity to shape customer experiences using discusses these topics with end-to-end IT solutions
Watson. Join Watson Marketing Manager Jonathan Young provider DXC and UBank, an Australian bank. They will
and Watson Offering Manager Brian Loveys as they share implementation best practices, strategies to build
discuss improving customer care with client partners AI into your organization, pitfalls to avoid, and how
from LivePerson and RBS. they’ve determined and realized value.
Think Journey | Business and AI Campus 17Client sessions not to be missed
Wednesday, March 21
Bringing Humanity to AI at Autodesk: Getting Started with AI: Data Needed, Use Cases,
Emotional Intelligence and Diversity Time to Value
2:30 PM–3:10 PM | Lagoon D | Session ID: 4944A 3:30 PM–4:10 PM | Business and AI Campus Theater A
Speakers: Rachael Rekart, Autodesk, California Session ID: 8807A
Danny Guillory, Autodesk Speakers: Mark Dean, Honda North America, Inc.
Toby Cappello, IBM
Building emotional intelligence and diversity into Gregg Spratto, Autodesk
Autodesk’s AI is both critical to customer retention Marcelo Camara, Bradesco
and directly impacts brand perception. To be a truly
customer-focused company, we need to employ Embedding AI into your business processes can yield
emotional intelligence in all customers interactions, dramatic new insights and change the way you do
including digital, and design our experiences to reflect business. But where do you start? What do you need?
the diversity of the locales we operate in. To start this What can you expect? Director of Watson and Cloud
session, Rachael Cotton will explore the role of emotional Platform Expert & Delivery Services, Lakisha Hall,
intelligence in Autodesk Virtual Agent. Danny Guillory will discusses these topics with end-to-end IT solutions
then discuss why and how to ensure diversity and provider DXC and UBank, an Australian bank. They will
inclusion when developing AI. Autodesk is striving for share implementation best practices, strategies to build
emotionally intelligent customer interactions by injecting AI into your organization, pitfalls to avoid, and how
human-like attributes into AVA through persona, look and they’ve determined and realized value.
feel (avatar), and added “signal.”
How Watson Works, with CTO Rob High
Training AI: Adapting Data You Already Have 4:30 PM–5:10 PM | Business and AI Campus Theater B
2:30 PM–3:10 PM | Business and AI Campus Theater B Session ID: 8846A
Session ID: 8847A Speakers: Greg Cross, Soul Machines, LTD
Speakers: Grant Gelven, Identity Guard Rob High, IBM
Nicholas Therkelsen-Terry, Max Kelsen
Prashant Bhuyan, Accrete.ai Enterprises have seen incredible results by
Samuel Irvine Casey, Max Kelsen implementing Watson into their businesses. But how
Ami Ehlenberger, IBM does Watson actually work? Watson Chief Technology
Officer, Rob High, will highlight Watson’s unique
To realize the full potential of AI, an enterprise must combination of technologies that enable it to ingest
train the system to understand the complexities of an the same kind of information we humans use, evaluate
industry language and learn from its private data sets. it at scale, learn from experts, and deliver responses with
Vice President of IBM’s Customer Cloud Hub, Ami confidence. Learn how to build applications using Watson
Ehlenberger, hosts a panel with Accrete.ai, a company to understand what it can do for you, how to compose
that helps investors synthesize unstructured data with it, and how to integrate it into your business processes
AI; Identity Guard, an identity theft solution that uses and applications. SoulMachines, a technology company,
Watson to customize how your personal information is will discuss how AI is being used to transform industries
protected; and Max Kelsen, a Brisbane-based analytics and organizations.
and software engineering agency that uses Watson to
uncover hidden insights in customer data. They’ll discuss
how they identify content to train Watson, how to improve
accuracy with training, the subject matter experts
required, and the time to value.
Think Journey | Business and AI Campus 18Client sessions not to be missed
Thursday, March 22
Why Identity Guard Chose Watson Natural Language NetApp Digital Support is #DataDriven
Classifier for Its News Alerting System With IBM Watson
8:30 AM–9:10 AM | Lagoon D | Session ID: 8071A 11:30 AM–12:10 PM | Lagoon D | Session ID: 1982A
Speakers: Iqbal Bakhsh, IBM Speakers: Ross Ackerman, NetApp
The real-time proliferation of personal information online NetApp created Elio With Watson from IBM—an AI-based
has made today’s consumer more susceptible to data solution that understands natural language input and
breaches, account hacks, phishing attacks, and identity uses machine learning to respond to questions quickly
theft. Many news articles, blog posts, and research and accurately. Find out how Elio is transforming digital
reports intend to warn consumers of possible threats. support and dramatically cutting the time to solve
IBM has built a suite of identity protection tools using customer issues. Learn from the NetApp Elio team and the
Watson NLC and open source machine learning IBM Watson team what makes this project such a success.
technologies to monitor the web for emerging threats. Hint: it’s #datadriven.
Using natural language processing, Identity Guard can
leverage these articles to identify threats to customers’ Simplifying AI and Machine Learning with Watson
personal interests. In this talk, we report standard
12:30 PM | Business and AI Campus Theater B
performance metrics comparing a Self-Normalizing
Session ID: 8848
Neural Network, a Convolutional Neural Network,
a Recurrent Neural Network and Watson NLC. Speakers: Bill Lobig, IBM
Rich Howarth, IBM
Cognitive Quality Innovation with IBM Watson at Honda
Are you seeing benefits from big data, AI and machine
9:30 AM–10:10 AM | Lagoon D | Session ID: 1196A learning? Some companies are challenged by the
Speakers: Takahiro Inagi, Honda Motor Co., Ltd. complexity of the tools, access to quality data, and
Shifumi Nagase, IBM the ability to operationalize these technologies. To make
data simpler to work with, more secure, AI-enabled and
Honda has initiated a Cognitive Quality project, leveraging flexible, IBM is launching a new Watson offering that
IBM Watson. Honda seeks to apply Watson to improve integrates data science and AI capabilities into an
quality in a number of business areas. The manufacturer easy-to-use application for developers, data scientists
is using Watson Explorer, Watson Conversation API and business analysts who need to create, train and
on IBM Cloud, and Watson Knowledge Studio for this deploy machine learning models, create a secure catalog
Cognitive Quality effort. Mr. Takahiro Inagi will share his of AI assets, analyze data in a Jupyter notebook, and
direct experience regarding the challenges on this project create and publish dashboards. This session will show
and how Honda has addressed them. you how to use these new offerings to solve real-world
business problems.
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Think Journey | Business and AI Campus 20Watch Sessions Live and On Demand
The Chairman’s Address and all featured sessions will
be streamed live from the Think website, powered by
IBM Cloud Video. Have a conflict or miss a session? All
streamed sessions will be available on demand within 48
hours of the original air date. Check out the full schedule
at ibm.com/think2018.
Download the IBM Events mobile app!
The IBM Events mobile app is your best resource for Satellite Viewing Locations
everything Think. Explore the full catalogue of sessions Chairman’s Address Keynotes and
and labs, discover campus activities, get session Tuesday Innovation Talks
recommendations, and network with fellow attendees. Think Theater, Bayside E • •
Search for “IBM Events” in your device’s app store. Keynote Theater,
Mandalay Ballroom J–K • •
Look for the black and white icon and download the app.
Select “Think 2018” from the list of events and log in Micro Theater, Level 2 • •
with your IBMid and password. Campus Theaters,
Bayside A–C • •
InnerCircle Lounge*,
South Seas F, Level 3 • •
Executive Meeting Center,
Mandalay Bay North, Level 0, •
Islander
*Invitation only
Transportation Pick-up and Drop-off Locations
Aria (Tour Lobby)
Bellagio (Tour Bus Lobby)
Shuttle Schedule
Delano1 (Shark Reef Entrance)
Runs every 15–20 min and every 5–10 min
during peak periods.* Excalibur2 (The Rotunda)
Luxor Pyramid/Towers2 (North Bus Tour Lobby)
Sunday 6:30 AM–8:30 PM
Monday 6:30 AM–8:30 PM Mandalay Bay1 (Shark Reef Entrance)
Tuesday 6:45 AM–8:00 PM* Mirage (North Valet)
Wednesday 6:45 AM–6:45 PM*
MGM Grand/Signature at MGM
IBM Rocks
(Grand Garden Arena Entrance, Lower Level)
6:45 PM–11:00 PM
Thursday 6:45 AM–3:00 PM Monte Carlo (North Drive Tour Lobby)
New York New York (Main Entrance)
*10:00 AM–5:00 PM Shuttle service
between Mandalay Bay and MGM Only Vdara (Main Entrance)
Tram Check the IBM Events mobile app and event signage
for the most current transportation schedule info.
The tram between Mandalay Bay, Luxor and Excalibur
runs 6:30 AM–12:30 AM daily. One stops at each property 1
Service is provided to/from MGM only, walk to Mandalay Bay
Service is provided to/from MGM on Wednesday night for Special Event
and a second car goes directly between Excalibur and
2
only, walk or tram to Mandalay Bay & MGM otherwise.
Mandalay Bay.
Taxi and Uber/Lyft
Can be picked-up/dropped-off at the Mandalay Bay,
Shark Reef Entrance. Think Journey | Business and AI Campus 21© Copyright IBM Corporation 2018. IBM, the IBM logo, ibm.com, and Watson are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml. This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. It is the user’s responsibility to evaluate and verify the operation of any other products or programs with IBM products and programs. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NONINFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided. 22
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