Tourism WA: Perth Entertainment Precincts
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Faster Horses
Tourism WA:
Perth Entertainment Precincts
Prepared by:
Kristy Felton, Victoria Wager,
Veronica Mayne & Craig Blatch
© 2017 Faster Horses. All rights reserved. Contains Faster Horses’ Confidential
and Proprietary information and may not be disclosed or reproduced without the
prior written consent of Faster Horses.
1/06/2017
The need for research
Specific informational objectives Entertainment precincts of interest:
included: • Perth CBD
• Past/intended visitation of • Elizabeth Quay
precincts and different licensed
venue types within them • Northbridge
• Fremantle
• Motivations and barriers to visit
precincts/venue types • Scarborough
• Expectations and perceptions of
• Beaufort Street
precincts/venue types • Subiaco
• Impact of different licensed venue • Victoria Park
types on perceptions of the wider • Leederville
precinct
• Importance of access to public
transport, taxis, Uber
• Differences by purpose of visit,
travel party, demographics, etc.
22
Research methodology
Quantitative research was undertaken via an online survey sent to the WA general public.
There were n=606 fully completed surveys. This included:
• n=445 Perth metro residents
Western • n=161 Regional residents
Australia
(South West, Great Southern, Peel, Kalgoorlie-Boulder, Wheatbelt and Mid-West regions only)
Regional respondents were screened to ensure they had visited Perth for leisure in the last 2 years.
The fieldwork was conducted between 28 April and 8 May 2017.
The data is post weighted to reflect ABS age and gender figures.
This document presents the findings of the research undertaken by Faster Horses.
3
4
Who we spoke to
Gender Age Metro & Regional (% of total sample)
Metro Regional
18-34 yrs
Female 55+ yrs South West /
50% Northern suburbs 27%
30% Great Southern/ 17%
34% Southern suburbs 26% Peel
Perth hills 7%
Mid-West 4%
Eastern suburbs 6%
50% Kalgoorlie-
Male 36% Western suburbs 5%
35-54 yrs Boulder / 3%
Inner suburbs 4% Wheatbelt
Time Lived in WA Employment Status Household Type
5 years or less 4% Working f/t 46% Young single/couple - no kids 26%
6 to 10 years 6% Working p/t 17%
Looking after home 8% Family with kids at home 41%
11 to 15 years 3%
Studying f/t 5%
16 to 20 years 4% Older single/couple - no kids 32%
Retired 18%
More than 20 years 29%
Other 5%
Prefer not to say 2%
My whole life 53% Prefer not to say 1%
Base: Total sample n=606
4
Perth’s Entertainment Precincts:
Visitation Drivers/Barriers
& Overall Perceptions
5
Perth CBD is the most visited entertainment precinct
Recent & Planned Visitation of Entertainment Precincts Insights
(for leisure/entertainment purposes)
Visited in last 6 months Will definitely visit in next 6 months The larger precincts of Perth CBD and
Fremantle are the most popular.
74%
Elizabeth Quay is at a high level of
popularity given its newness and the
relative slimness of offer – proving
56%
that ‘if you build it they will come’.
52%
51%
Hopefully this means that
48%
43%
Scarborough will liven up once the
38%
38%
current redevelopment works are
32% complete.
32%
30%
28%
28%
Under-35s were more likely than
25%
24%
22%
older age groups to have recently
20%
16%
visited – and intend to visit – most
precincts.
Over-55s were the least likely age
Perth CBD Fremantle Elizabeth Northbridge Subiaco Leederville Beaufort St Victoria Scarborough group to have visited any precinct
Quay Park (except Fremantle).
Visitation was higher amongst metro
Q: Which of the following statements best describes your involvement with each of these precincts for leisure or entertainment purposes? than regional residents.
Q: And thinking now about the near future, how likely are you to visit each of these precincts for leisure in the next 6 months? Base: Total sample n=606
6
While meals are the largest driver of visitation,
each precinct attracts visitors for different reasons
Lowest scoring precinct
per activity Reason for Last Visit (amongst visitors in last 6 months) Insights
Highest scoring precinct (multiple response, adds to more than 100%)
per activity
Meals are generally the largest driver
Elizabeth
Perth CBD Fremantle Northbridge Leederville Subiaco Beaufort St Victoria Park Scarborough of visitation (especially in Vic Park).
Quay
Elizabeth Quay is obviously still
Meal 49% 65% 32% 56% 61% 43% 60% 73% 50% establishing itself and may be more of
a tourist attraction in itself as it
doesn’t dominate on any one activity.
Coffee 26% 35% 23% 19% 36% 35% 34% 25% 29%
Perth CBD clearly attracts due to its
retail mix, and Northbridge on
Shopping 53% 28% 4% 8% 15% 23% 14% 22% 8% nightclubs and alcohol.
Subiaco is all about events at Subiaco
Drink
31% 24% 23% 42% 26% 13% 22% 14% 27% Oval.
(alcohol)
Event 23% 18% 22% 20% 12% 33% 11% 6% 7%
Nightclub 6% 4% 4% 22% 7% 1% 4% 0% 2%
Base: Visitors to each precinct in last 6 months: Perth CBD n=442;
Q: What did you do when you visited? Select all that apply. Fremantle n=314; Elizabeth Quay n=301; Northbridge n=283; Leederville n=226;
(If you have visited more than once, just think about your last visit) Subiaco n=228; Beaufort St n=184; Vic Park n=181; Scarborough n=166
7
Geographic proximity to a precinct is also a driver of visitation
Northern suburbs Leederville Visitation Behaviour
62% recently visited (% from each region who visited in last 6 months & plan to visit in the next 6 months)
46% intend to visit Overall
38% recently visited
Leederville 25% intend to visit
Inner/ Western suburbs Hills/Eastern suburbs
23% recently visited
66% recently visited
8% intend to visit
45% intend to visit
Southern suburbs
36% recently visited Regional
17% intend to visit 13% recently visited
12% intend to visit
Results that were significantly higher/lower
than overall results at the 95% significance
Base: Total sample n=606; Inner/Western suburbs n=49; South of river n=155; North of river n=158; Hills/Eastern suburbs n=83; Regional n=161
level are indicated by
And conversely, distance is a key barrier to visitation of most
precincts
Definitely won’t visit in next 6 months
Insights
28% 26% 25%
20% 20% 19% It is clear that geographic distance to a
7% 5% precinct limits visitation.
14%
There are a few exceptions to this
Scarborough Beaufort St Victoria Park Leederville Northbridge Subiaco Elizabeth Fremantle Perth CBD where barriers also include other
Quay factors.
Northbridge has safety issues and is
Why Not? (Top 3 Reasons) not considered family friendly. And
Elizabeth Quay is still developing.
Fremantle has accessibility issues for a
Too far away Prefer another Too far away Prefer another Precinct isn’t Prefer another Prefer another Too far away Prefer another small proportion of potential visitors.
61% area 42% 47% area 44% safe 39% area 41% area 33% 72% area 40%
Prefer another Too far away Prefer another Too far away Prefer another Too far away No suitable Prefer another No suitable
area 33% 34% area 39% 36% area 35% 38% venues 25% area 32% venues 27%
No suitable No suitable No suitable No suitable Not family No suitable Not big enough Not accessible Too far away
venues 26% venues 25% venues 22% venues 22% friendly 25% venues 22% range of venues by public 19%
/ entertainment transport 14%
24%
Q: And thinking now about the near future, how likely are you to visit each of these precincts for leisure in the Base: Total sample n=606; Definitely will not visit in next 6 months: Scarborough
next 6 months? Q: You mentioned you definitely won’t visit these precincts in the next 6 months. Why is n=175; Beaufort St n=161; Vic Park n=154; Leederville n=127; Northbridge n=126;
that? Select all that apply. Subiaco n=112; Elizabeth Quay n=87; Fremantle n=43; Perth CBD n=33
9
The largest and most diverse precincts (Fremantle, Perth and
Northbridge) are the highest-rated overall
Overall Ratings of Precincts (mean score out of 10)
Fremantle Perth Northbridge Leederville Beaufort Subiaco Elizabeth Victoria Scarborough
CBD Street Quay Park
7.3 7.0 6.3 6.2 6.1 6.1 5.9 5.7 5.3
• Fremantle is loved by all, with high scores unanimous across all demographics.
• Younger people (18-34) gave significantly higher ratings than older age groups to all precincts (except
Fremantle and Subiaco) – potentially because they visit more frequently.
• Across all precincts, non-recent visitors gave significantly lower ratings than recent visitors.
Q: What is your overall opinion of the following entertainment precincts on a 0 to 10 scale, where 0 means ‘Poor’ and 10 means ‘Excellent’? Base: Total sample n=606
10Perth CBD, Fremantle and Northbridge also perform most strongly
across the perceptual attributes
A place I enjoy visiting
Perth CBD
Taxi/Uber readily available Elizabeth Quay
Safe
Northbridge
Fremantle
Scarborough
Beaufort St
Subiaco
Vibrant/lively
Easily accessible by
Victoria Park
public transport
Leederville
Good range of suitable venues
& mix of activities
Q: Would you describe the following precincts as…? Select all that you think this applies to. Base: Total sample n=606
11How do precinct perceptions drive behaviour & attitudes?
BEHAVIOURAL ATTITUDINAL (Overall Opinion)
P6M Visitation Drivers Hygiene Factors Delight Drivers
Share of impact on visitation. [R2 18%] Poor performance on these attributes drives Strong performance on these attributes drives
low overall opinion (0-4/10). [R2 12%] high overall opinion (8-10/10). [R2 17%]
Vibrant 24 22 36
Good range of venues & activities 22 39 35
Safe 19 21 9
Accessible by public transport 22 8 12
Taxis / Ubers are readily available 14 9 8
• Vibrancy is primarily a driver of delight. Although its absence will frustrate people to some The range of venues and activities on
extent, offering a lively precinct is the most prominent way to delight people. offer is the most critical factor driving both
• Offering a good range of venues & activities is the key at all levels – fundamentally this gives precinct visitation and overall opinion.
people a reason to visit and is the attribute most influential in shaping precinct attitudes. They are fundamentally the call to action.
• Safety is a hygiene factor – Its absence frustrates, its presence does not act as a delighter, Catering to this need will have a natural
rather it just eliminates any frustration. flow-on effect with regards to vibrancy and
• Precinct access (by public transport/taxi/Uber) is primarily a visitation enabler. It has accessibility (i.e. increased transport
relatively little impact on the overall opinion of a precinct. demand).
12Entertainment Precinct Profiles
Perth CBD is overall 2nd-highest rated of all precincts (after Fremantle).
Perth CBD profile
Highest visitation (both recent and planned) of all precincts.
Unsurprisingly, seen as the most accessible precinct by both public transport and taxi/Uber.
More popular for shopping than any other precinct.
Those going out with work colleagues were more likely to visit the city than other precincts.
Overall Rating * Perceptions * Planned Visitation in next 6 mths * Barriers to Visitation #
Definitely will
Place I enjoy visiting 71% Prefer another area 40%
Safe 53% Definitely No suitable venues 27%
56%
5% won’t Too far away 19%
7.0 / 10 Vibrant/lively 53%
Range of venues/ent. 13%
Range of venues/activities 71% Precinct isn't safe 10%
Acc. by public transport 92% Not family friendly 7%
39%
Might No public transport 3%
Taxi/uber readily avail. 77%
Recent Visitation *^ Purpose of Last Visit ^ Venues Visited ^ Travel Party ^
Shopping 53% Licensed restaurant 55%
74% visited in last 6 months Have a meal 49% Small bar 35%
Partner 56%
Friends 46%
Go out for a drink 31% Pub/ Tavern/ Sports bar 28%
Alone 22%
Have coffee 26% Hotel (accomm) 20%
Children 21%
60% 40% Event 23% BYO restaurant 18%
Work colleagues 15%
Something else 11% Pop-up bar 13%
Someone else 7%
visited in the day visited at night Nightclub 11%
Visit nightclub 6%
Base: *Total sample n=606 / ^Visited in last 6 months n=442 / #Definitely will not visit in next 6 months n=33
14 Relatively low overall rating (3rd lowest of all precincts). This is likely driven by the high % who have never visited (26%), along with a
Elizabeth Quay
perception that the precinct does not offer a good range of suitable venues/activities (as the venue is still under development).
It has a higher number of one-time-only visitors than other precincts (43% of visitors went there just once in the last 6 months).
Just 1 in 3 regional residents had recently visited, compared to two-thirds who visited Perth CBD recently- despite the two precincts being so
profile close. This may change as the precinct becomes more established and well-known.
Overall Rating * Perceptions * Planned Visitation in next 6 mths * Barriers to Visitation #
Definitely will
Place I enjoy visiting 48% Prefer another area 33%
28%
Safe 60% No suitable venues 25%
Range of venues/ent. 24%
5.9 / 10 Vibrant/lively 44%
14% Definitely Too far away 18%
Range of venues/activities 33% won’t No public transport 12%
Might
Acc. by public transport 70% Not family friendly 5%
58%
Precinct isn't safe 5%
Taxi/uber readily avail. 50%
Recent Visitation *^ Purpose of Last Visit ^ Venues Visited ^ Travel Party ^
Have a meal 32% Pop-up bar 35%
51% visited in last 6 months Something else 32% Licensed restaurant 24%
Partner 57%
Friends 40%
Have coffee 23% Small bar 15%
Children 27%
Go out for a drink 23% BYO restaurant 9%
Alone 13%
62% 38% Event 22% Pub/ Tavern/ Sports bar 7%
Work colleagues 10%
Shopping 4% Hotel (accomm) 1%
Someone else 8%
visited in the day visited at night Nightclub 1%
Visit nightclub 4%
Base: *Total sample n=606 / ^Visited in last 6 months n=301 / #Definitely will not visit in next 6 months n=87
15 Overall 3rd highest rated precinct (after Fremantle and Perth CBD). As expected, a predominantly night-time precinct, the most
Northbridge profile
popular precinct for nightclub visits, and more popular with younger age groups.
Although it is perceived as the least safe precinct, it is seen as the most vibrant /lively of all precincts.
Just 1 in 5 regional residents had visited recently (vs two-thirds who visited Perth city). Regional residents also gave lowest ratings on
all perception statements.
Overall Rating * Perceptions * Planned Visitation in next 6 mths * Barriers to Visitation #
Definitely will
Place I enjoy visiting 42% Precinct isn't safe 39%
32%
Safe 18% Prefer another area 35%
Not family friendly 25%
6.3 / 10 Vibrant/lively 68%
20% Definitely No suitable venues 23%
Range of venues/activities 60% won’t Too far away 20%
Might
Acc. by public transport 68% No public transport 3%
48%
Range of venues/ent. 3%
Taxi/uber readily avail. 67%
Recent Visitation *^ Purpose of Last Visit ^ Venues Visited ^ Travel Party ^
Have a meal 56% Licensed restaurant 46%
48% visited in last 6 months Go out for a drink 42% Small bar 38%
Friends 55%
Partner 54%
Visit nightclub 22% BYO restaurant 30%
Children 15%
Event 20% Pub/ Tavern/ Sports bar 28%
Alone 14%
31% 69% Have coffee 19% Nightclub 27%
Work colleagues 11%
Shopping 8% Pop-up bar 21%
Someone else 5%
visited in the day visited at night Hotel (accomm) 6%
Something else 7%
Base: *Total sample n=606 / ^Visited in last 6 months n=283 / #Definitely will not visit in next 6 months n=126
16 Overall the highest-rated precinct, and the most enjoyable precinct to visit. High ratings are consistent across all age groups.
Fremantle profile
Visitation rates (both recent and planned) are very high, second only to Perth CBD.
Most likely of all precincts to be seen as offering a good range of suitable venues/mix of activities – driving the high visitation rates.
Overall Rating * Perceptions * Planned Visitation in next 6 mths * Barriers to Visitation #
Definitely will
Place I enjoy visiting 74% Too far away 72%
43% Prefer another area 32%
Safe 58%
Definitely
No public transport 14%
7.3 / 10 Vibrant/lively 67% 7% won’t
Precinct isn't safe 7%
Range of venues/activities 78% Range of venues/ent. 6%
Acc. by public transport 73% No suitable venues 5%
Might
50% Not family friendly 0%
Taxi/uber readily avail. 64%
Recent Visitation *^ Purpose of Last Visit ^ Venues Visited ^ Travel Party ^
Have a meal 65% Licensed restaurant 57%
52% visited in last 6 months Have coffee 35% Pub/ Tavern/ Sports bar 33%
Partner 53%
Friends 44%
Shopping 28% BYO restaurant 27%
Children 24%
Go out for a drink 24% Small bar 26%
Alone 14%
73% 27% Event 18% Pop-up bar 11%
Someone else 8%
Something else 12% Hotel (accomm) 7%
Work colleagues 4%
visited in the day visited at night Nightclub 7%
Visit nightclub 4%
Base: *Total sample n=606 / ^Visited in last 6 months n=324 / #Definitely will not visit in next 6 months n=43
17
17 Overall the lowest-rated of all precincts (although 18-34s rated it higher than older age groups).
Scarborough profile Amongst recent visitors, 17% gave a poor rating of 0-4/10 (higher than at any other precinct) – suggesting visitors are frustrated
with current building/revitalisation works.
It is also rated the least enjoyable precinct to visit, and has the lowest recent/planned visitation of all precincts.
However once current revitalisation work is completed (early 2018) visitation may pick up and overall perceptions should increase.
Overall Rating * Perceptions * Planned Visitation in next 6 mths * Barriers to Visitation #
Place I enjoy visiting 34% Definitely will Too far away 61%
Safe 41%
16% Prefer another area 33%
No suitable venues 26%
5.3 / 10 Vibrant/lively 20% Might
Definitely Range of venues/ent. 14%
Range of venues/activities 21% 56% 28% won’t No public transport 11%
Acc. by public transport 17% Not family friendly 5%
Precinct isn't safe 5%
Taxi/uber readily avail. 43%
Recent Visitation *^ Purpose of Last Visit ^ Venues Visited ^ Travel Party ^
Have a meal 50% Licensed restaurant 48%
28% visited in last 6 months Have coffee 29% Small bar 21%
Partner 50%
Friends 44%
Go out for a drink 27% Pub/ Tavern/ Sports bar 16%
Children 24%
Something else 23% Hotel (accomm) 16%
Alone 14%
76% 24% Shopping 8% BYO restaurant 15%
Someone else 4%
Event 7% Pop-up bar 6%
Work colleagues 3%
visited in the day visited at night Nightclub 1%
Visit nightclub 2%
Base: *Total sample n=606 / ^Visited in last 6 months n=166 / #Definitely will not visit in next 6 months n=175
18 One of the 3 least-visited precincts (after Scarborough and Victoria Park) – just one-third had visited in the last 6 months.
Beaufort Street profile Proximity to the area plays a big part in visitation. Those living closest (inner/western suburbs) are most likely to have visited
recently (60%), compared to just 25% from the southern suburbs. Few SOR residents believe the precinct is vibrant/lively or
has a good range of venues/activities – likely contributing to their low visitation.
Overall Rating * Perceptions * Planned Visitation in next 6 mths * Barriers to Visitation #
Definitely will
Place I enjoy visiting 37% Prefer another area 42%
20% Too far away 34%
Safe 48%
No suitable venues 25%
6.1 / 10 Vibrant/lively 37%
Might
Definitely No public transport 8%
Range of venues/activities 33% 26% won’t Not family friendly 6%
54%
Acc. by public transport 28% Range of venues/ent. 6%
Precinct isn't safe 5%
Taxi/uber readily avail. 50%
Recent Visitation *^ Purpose of Last Visit ^ Venues Visited ^ Travel Party ^
Have a meal 60% Licensed restaurant 50%
32% visited in last 6 months Have coffee 34% Small bar 35%
Partner 53%
Friends 45%
Go out for a drink 22% BYO restaurant 29%
Alone 17%
Shopping 14% Pub/ Tavern/ Sports bar 25%
Children 16%
51% 49% Event 11% Pop-up bar 8%
Work colleagues 11%
Something else 7% Nightclub 6%
Someone else 8%
visited in the day visited at night Hotel (accomm) 2%
Visit nightclub 4%
Base: *Total sample n=606 / ^Visited in last 6 months n=184 / #Definitely will not visit in next 6 months n=161
19 Perceived as the safest of all precincts.
Subiaco profile
Regional residents have a very positive perception of Subiaco, rating it higher on most perceptual attributes than metro residents.
Although those living in inner/western suburbs are the most likely to visit Subiaco (and have visited most frequently), they do not rate the
precinct any higher compared to the overall population. This group want to see more small bars, BYO restaurants and pop-up bars in Subiaco –
which may improve their perceptions of the precinct.
Overall Rating * Perceptions * Planned Visitation in next 6 mths * Barriers to Visitation #
Definitely will
Place I enjoy visiting 43% Prefer another area 41%
24%
Safe 62% Too far away 38%
No suitable venues 22%
6.1 / 10 Vibrant/lively 35%
19% Definitely Range of venues/ent. 10%
Range of venues/activities 40% Might won’t Not family friendly 5%
Acc. by public transport 58% 57% No public transport 5%
Precinct isn't safe 1%
Taxi/uber readily avail. 56%
Recent Visitation *^ Purpose of Last Visit ^ Venues Visited ^ Travel Party ^
Have a meal 43% Licensed restaurant 42%
38% visited in last 6 months Have coffee 35% Pub/ Tavern/ Sports bar 24%
Partner 52%
Friends 36%
Event 33% BYO restaurant 23%
Alone 22%
Shopping 23% Small bar 15%
Children 17%
61% 39% Go out for a drink 13% Hotel (accomm) 5%
Someone else 8%
Something else 10% Pop-up bar 4%
Work colleagues 5%
visited in the day visited at night Nightclub 3%
Visit nightclub 1%
Base: *Total sample n=606 / ^Visited in last 6 months n=228 / #Definitely will not visit in next 6 months n=112
20 Overall the 2nd-lowest rated precinct (after Scarborough) and equal least enjoyable place to visit (with Scarborough) .
Victoria Park profile
This is likely driven by perceived lack of vibrancy/liveliness, limited range of venues/activities, and simply being too far away.
Three-quarters of visitors had a meal there (more than at any other precinct).
SOR suburbs are the biggest draw area for Victoria Park, with this group giving the most positive ratings to the precinct.
Overall Rating * Perceptions * Planned Visitation in next 6 mths * Barriers to Visitation #
Definitely will
Place I enjoy visiting 34% Too far away 47%
22% Prefer another area
Safe 45% 39%
No suitable venues 22%
5.7 / 10 Vibrant/lively 27%
Definitely Range of venues/ent. 13%
Range of venues/activities 29% Might 25% won’t Precinct isn't safe 5%
53%
Acc. by public transport 34% No public transport 4%
Not family friendly 3%
Taxi/uber readily avail. 49%
Recent Visitation *^ Purpose of Last Visit ^ Venues Visited ^ Travel Party ^
Have a meal 73% BYO restaurant 50%
30% visited in last 6 months Have coffee 25% Licensed restaurant 45%
Partner 48%
Friends 48%
Shopping 22% Pub/ Tavern/ Sports bar 27%
Children 22%
Go out for a drink 14% Small bar 10%
Alone 16%
47% 53% Something else 9% Pop-up bar 6%
Someone else 11%
Event 6% Hotel (accomm) 2%
Work colleagues 8%
visited in the day visited at night Nightclub 0%
Visit nightclub 0%
Base: *Total sample n=606 / ^Visited in last 6 months n=181 / #Definitely will not visit in next 6 months n=154
21 Although it has a reasonable overall rating, just 4 in 10 say they enjoy visiting.
Leederville profile
Those living closest to Leederville (NOR and inner/western suburbs) are the most frequent visitors.
22% of regional residents have never visited (vs just 7% of metro residents). They appear to have a low opinion of the precinct (giving
very low ratings on all perception statements). A perceived limited range of venues/activities appears to be the key barrier to visitation
for this group.
Overall Rating * Perceptions * Planned Visitation in next 6 mths * Barriers to Visitation #
Definitely will
Place I enjoy visiting 42% Prefer another area 44%
25%
Safe 53% Too far away 36%
No suitable venues 22%
6.2 / 10 Vibrant/lively 47%
20% Definitely Precinct isn't safe 6%
Range of venues/activities 42% Might won’t No public transport 6%
Acc. by public transport 52% 55% Range of venues/ent. 5%
Not family friendly 4%
Taxi/uber readily avail. 58%
Recent Visitation *^ Purpose of Last Visit ^ Venues Visited ^ Travel Party ^
Have a meal 61% Licensed restaurant 56%
Friends
38% visited in last 6 months Have coffee 36% BYO restaurant 32%
51%
Partner 47%
Go out for a drink 26% Small bar 29%
Alone 20%
Shopping 15% Pub/ Tavern/ Sports bar 22%
Children 19%
50% 50% Event 12% Nightclub 9%
Work colleague 8%
Something else 9% Pop-up bar 7%
Someone else 4%
visited in the day visited at night Hotel (accomm) 1%
Visit nightclub 7%
Base: *Total sample n=606 / ^Visited in last 6 months n=226 / #Definitely will not visit in next 6 months n=127
22Venue Types: Choice Drivers, Visitation & Overall Perceptions
Value for money, safety and atmosphere are the strongest drivers of
venue choice
Importance of Different Factors When Choosing a Venue Insights
% very important
Safety is more of a concern to women
(71%) than men (60%).
Value for money 69%
Good reviews are more important to
Safety of the venue 65% women (41%) than to men (29%)
The venue’s atmosphere 52% Alcohol is a much bigger
consideration for men than women –
Whether food is served 51% both whether it is served, and the type
served.
Good reviews/popular 35%
Those aged 35-54 are more likely than
Whether alcohol is served 26% other ages to say “caters well to
The type of alcohol served 21% children” is very important.
Opening hours (e.g. is open late) 20%
Live music or other live ent. 16%
Caters well to children 16%
A brand new venue 5%
Q: How important are these considerations for you when deciding which type of venue to
visit within one of the Perth entertainment precincts? Base: Total sample n=606
24Licensed restaurants are the most popular of all venue types
Recent & Planned Visitation of Venues Insights
(across all precincts)
Visited in last 6 months Will definitely visit in next 6 months Once again visitation was highest
66%
amongst those aged 18-34.
And as we would expect, visitation
(both recent and planned) was higher
50%
45%
for metro residents compared to
43%
43%
regional residents.
34%
31%
29%
28%
21%
18%
18%
17%
11%
Licensed Pub/ Tavern/ BYO restaurant Small bar Pop-up bar or Hotel (with Nightclub
restaurant Sports bar seasonal venue accom)
Bar
Q: How many times did you visit each type of venue across all precincts in the last 6 months?
Q: In the next 6 months, how likely are you to visit these venue types within one of the Perth entertainment precincts? Base: Total sample n=606
25But there is a desire for more pop-up and small bars
Which Venues do People Want to See More of in Perth’s Entertainment Precincts? Insights
(net figure across all precincts)
Across all entertainment precincts,
people most want to see more pop-up
bars and small bars. There is strongest
46% 46% desire to see more of both of these
43%
40% venue types in Elizabeth Quay, Perth
CBD and Fremantle.
30% 30%
This is on trend for entertainment
20% precincts nationally – a more informal
culture, with a move from the
traditional hotel, tavern and
nightclub.
Pop-up bar or Small bar BYO restaurant Licensed Hotel (with Pub/ Tavern/ Nightclub
seasonal venue restaurant accomm) Sports bar
Bar
Q: Are there any venue types you’d like to see more of in these entertainment precincts? Base: Total sample n=606
26And pop-up/small bars add vibrancy to an entertainment precinct
Insights
The kind of venue I enjoy visiting Licensed restaurant Women are significantly more likely
than men to say pop-up bars add
vibrancy to a precinct and makes
BYO restaurant
them more likely to visit a precinct.
On the other hand, men are
Small bar significantly more likely than women
to say a pub/tavern/sports bar adds
vibrancy and makes them more likely
Pop-up bar or to visit.
seasonal venue
And different venues would
Pub/ Tavern/ Sports encourage each age group to visit a
bar precinct – pop-up bars for under-35s,
licensed restaurants for 35-54s, and
Makes me more likely to Hotel (on-site BYO restaurants for over-55s.
visit an entertainment accomm) This clearly showcases the importance
Adds to the vibrancy precinct of creating precincts with a range of
Nightclub
of an entertainment venue types to cater to all
precinct demographics.
Q: Would you describe the following precincts as…? Select all that you think this applies to. Base: Total sample n=606
27Spend was highest at hotels and licensed restaurants
Average Spend During Last Visit Insights
$95
Spend was lowest at small bars,
$81 likely because they are typically a
drinks-only venue and people tend to
$66 visit prior to going elsewhere for a
$60 $57 $57 meal or more drinks.
$55
Hotel (with Licensed Nightclub BYO restaurant Pop-up bar or Pub/ Tavern/ Small bar
accomm) restaurant seasonal venue Sports bar
Bar
Base: Visitors to each venue type in last 6 months: Pop-up bar n=169; Nightclub n=98; Hotel
Q: Approximately how much did you spend during your visit? n=128; Pub/tavern n=261; Small bar n=250; Licensed restaurant n=392; BYO restaurant n=263
28Venue visitation patterns differ significantly by age group.
Amongst those aged 18-34 years…
• Venue visitation is highest amongst this age group (both recent and
planned).
In particular they are significantly more likely than older age
groups to have visited small bars, pubs, pop-up bars and
nightclubs.
And significantly more likely to intend to visit any venue type
(except BYO restaurants and hotels).
• Their most-commonly visited venues in the last 6 months:
licensed restaurants (74% visited)
small bars (62%)
pubs/taverns/sports bars (61%).
• They were the biggest spenders at pubs, small bars and pop-up bars.
• Their most important considerations when choosing a venue:
value for money
atmosphere (different to other age groups)
safety.
• They are more likely than older age groups to consider live music, late
opening hours and whether alcohol is served as very important.
29Amongst those aged 35-54 years…
• The most likely age group to visit precincts with children (particularly
Elizabeth Quay and Fremantle) and to visit venues with children (mainly
BYO and licensed restaurants).
• Accordingly, they are more likely than other age groups to consider
“caters well to children” important when choosing a venue.
• Their most-commonly visited venues in the last 6 months:
licensed restaurants (66% visited)
pubs/taverns/sports bars (43%)
small bars (42%)
• Their most important considerations when choosing a venue to visit:
value for money
safety
whether food is served.
30And amongst those aged 55+ years…
• Least likely age group to have recently visited any precinct (except
Fremantle) or venue type (except BYO restaurants and hotels).
• Their most-commonly visited venues in the last 6 months:
licensed restaurants (55% visited)
BYO restaurants (45%)
pubs/taverns/sports bars (30%)
• They were the biggest spenders at licensed restaurants, BYO
restaurants and hotels.
• Their most important considerations when choosing a venue to
visit were the same as for 35-54s:
value for money
safety
whether food is served
31Venue Profiles
Highest recent/planned visitation of all venue types, and rated most enjoyable venue type to visit.
Licensed restaurants Also the most-frequently visited venue type (most likely to have been visited 4+ times in the last 6 months).
The venue type most likely to encourage precinct visitation.
profile 18-34s in particular support more licensed restaurants (across all precincts).
Support More of This Venue at Each Precinct * Planned Visitation in Next 6 mths * Barriers to Visitation #
Definitely will
40% Not interested in this type
40%
27% 50% of venue
20% 19% 19% 19% 18% 18% 18% 17% Definitely
6% won’t Does not suit my needs 27%
Won’t get a chance to visit
24%
in that time
Might 44% Not available in the
5%
precinct I like to go to
Perceptions * Recent Visitation * Spend During Last Visit ^ Travel Party ^
Nothing 0%
Venue I enjoy visiting Partner 69%
78%
66% $25 or less 4%
Friends 56%
$26-$50 19%
visited in Children 24%
Adds to vibrancy of a
precinct
61% last 6 $51-$75 21%
Work colleagues 11%
months $76-$100 25%
Someone else 6%
Makes me more likely to Over $100 26%
58% Alone 5%
visit a precinct
Don't know 6%
Base: *Total sample n=606 / ^Visited in last 6 months n=397 / #Definitely will not visit in next 6 months n=35
33 There is slightly higher support for more BYO restaurants at Elizabeth Quay compared to other precincts.
BYO restaurants profile
Recent and planned visitation was similar across all age groups.
After licensed restaurants, they are the 2nd most likely venue type to encourage precinct visitation, and 2nd most enjoyable
venue type to visit.
Support More of This Venue at Each Precinct * Planned Visitation in Next 6 mths * Barriers to Visitation #
Definitely will
43% Not interested in this type
34% 44%
29% 24% 24% 24%
of venue
23% 23% 23% 22% 20%
Definitely Does not suit my needs 33%
10% won’t
Won’t get a chance to visit
17%
in that time
Not available in the
56% Might 12%
precinct I like to go to
Perceptions * Recent Visitation * Spend During Last Visit ^ Travel Party ^
Nothing 0%
Venue I enjoy visiting Partner 62%
70%
43% $25 or less 14%
Friends 54%
$26-$50 32%
visited in Children 24%
Adds to vibrancy of a
precinct
56% last 6 $51-$75 26%
Work colleagues 9%
months $76-$100 15%
Alone 8%
Makes me more likely to Over $100 10%
57% Someone else 7%
visit a precinct
Don't know 4%
Base: *Total sample n=606 / ^Visited in last 6 months n=262 / #Definitely will not visit in next 6 months n=61
34 Close to half of WA residents want more pop-up bars, particularly in Elizabeth Quay, Perth and Fremantle.
Pop-up bars profile
The venue type most likely to add to the vibrancy of a precinct.
The venue type most likely to encourage under-35s to visit a precinct.
Support More of This Venue at Each Precinct * Planned Visitation in Next 6 mths * Barriers to Visitation #
Definitely will
46%
Not interested in this type
33% 17%
73%
28% 27% of venue
22% 22% 22% 21% 21% 20%
Does not suit my needs 19%
Definitely Won’t get a chance to visit
25% won’t 8%
58% in that time
Might Not available in the
6%
precinct I like to go to
Perceptions * Recent Visitation * Spend During Last Visit ^ Travel Party ^
Nothing 1% Friends 62%
Venue I enjoy visiting 54%
29% $25 or less 23%
Partner 58%
$26-$50 35%
visited in Children 20%
Adds to vibrancy of a
precinct
71% last 6 $51-$75 15%
Work colleagues 14%
months $76-$100 10%
Alone 10%
Makes me more likely to Over $100 8%
53% Someone else 7%
visit a precinct
Don't know 8%
Base: *Total sample n=606 / ^Visited in last 6 months n=177 / #Definitely will not visit in next 6 months n=150
35 18-34s particularly strong supporters of more small bars in Perth CBD (33%), Northbridge (29%), and Leederville (28%).
Small bars profile
After pop-up bars, the 2nd most likely venue type to add to a precinct’s vibrancy.
The most common venue type to visit with work colleagues.
Support More of This Venue at Each Precinct * Planned Visitation in Next 6 mths * Barriers to Visitation #
Definitely will
46% Not interested in this type
31% 75%
28% 24% 23%
of venue
22% 22% 22% 22% 21% 21%
Does not suit my needs 26%
22% Definitely Won’t get a chance to visit
won’t 7%
in that time
47% Not available in the
4%
Might precinct I like to go to
Perceptions * Recent Visitation * Spend During Last Visit ^ Travel Party ^
Nothing 1%
Venue I enjoy visiting Friends 68%
56%
43% $25 or less 17%
Partner 52%
$26-$50 36%
visited in Work colleagues 18%
Adds to vibrancy of a
precinct
69% last 6 $51-$75 21%
Children 6%
months $76-$100 10%
Alone 4%
Makes me more likely to Over $100 9%
49% Someone else 4%
visit a precinct
Don't know 8%
Base: *Total sample n=606 / ^Visited in last 6 months n=263 / #Definitely will not visit in next 6 months n=132
36 2nd-most visited venue type (after licensed restaurants).
Pub/Tavern/Sports Bar Men are more likely than women to have visited pubs (51% vs 39%), to support more pubs across all precincts, and to
say pubs encourage them to visit a precinct/add to a precinct’s vibrancy.
profile
Support More of This Venue at Each Precinct * Planned Visitation in Next 6 mths * Barriers to Visitation #
Definitely will
30% Not interested in this type
28% 77%
of venue
15% 14% 14% 14% 13% 13% 13% 11% 10% Does not suit my needs 28%
Definitely
26% won’t Won’t get a chance to visit
7%
in that time
46% Not available in the
Might 2%
precinct I like to go to
Perceptions * Recent Visitation * Spend During Last Visit ^ Travel Party ^
Nothing 1%
Venue I enjoy visiting Friends 68%
45%
45% $25 or less 17%
Partner 50%
$26-$50 29%
visited in Work colleagues 16%
Adds to vibrancy of a
precinct
44% last 6 $51-$75 27%
Children 10%
months $76-$100 11%
Alone 7%
Makes me more likely to Over $100 10%
32% Someone else 5%
visit a precinct
Don't know 4%
Base: *Total sample n=606 / ^Visited in last 6 months n=273 / #Definitely will not visit in next 6 months n=154
37
37 Recent and planned visitation of hotels was similar across all age groups.
Hotel (with on-site Over-55s were more likely than younger age groups to rate hotels as an enjoyable venue to visit. This age group also
spent significantly more when visiting.
accommodation) profile Regional visitors were more likely to have been to a hotel in the last 6 months (31%) than metro visitors (18%). Regional
visitors were most likely to visit a hotel in the Perth CBD.
Support More of This Venue at Each Precinct * Planned Visitation in Next 6 mths * Barriers to Visitation #
Definitely will Not interested in this type
30% 51%
18% of venue
15% 14% 14% 12% 10% 9% 8% 7% 7% Does not suit my needs 38%
46% Definitely
won’t Won’t get a chance to visit
16%
in that time
Might 36%
Not available in the
2%
precinct I like to go to
Perceptions * Recent Visitation * Spend During Last Visit ^ Travel Party ^
Nothing 5%
Venue I enjoy visiting Partner 68%
32%
21% $25 or less 4%
Friends 30%
$26-$50 9%
visited in Children 17%
Adds to vibrancy of a
precinct
28% last 6 $51-$75 13%
Work colleagues 10%
months $76-$100 11%
Alone 7%
Makes me more likely to Over $100 52%
18% Someone else 6%
visit a precinct
Don't know 6%
Base: *Total sample n=606 / ^Visited in last 6 months n=130 / #Definitely will not visit in next 6 months n=221
38 There is very low support for seeing more nightclubs at any Perth entertainment precinct.
Nightclubs profile
Lowest visitation of all venue types (both recent and planned).
18-34s were the most likely age group to say nightclubs are enjoyable to visit.
Support More of This Venue at Each Precinct * Planned Visitation in Next 6 mths * Barriers to Visitation #
20% Might Definitely will Not interested in this type
86%
24% of venue
10% 11%
9% 9% 8% 8% 7% 6% 6% 5% Does not suit my needs 19%
Won’t get a chance to visit
4%
Definitely in that time
won’t Not available in the
65% 0%
precinct I like to go to
Perceptions * Recent Visitation * Spend During Last Visit ^ Travel Party ^
Nothing 1%
Venue I enjoy visiting Friends 83%
14%
18% $25 or less 18%
Partner 35%
$26-$50 26%
visited in Work colleagues 14%
Adds to vibrancy of a
precinct
27% last 6 $51-$75 14%
Someone else 8%
months $76-$100 18%
Alone 6%
Makes me more likely to Over $100 18%
9% Children
visit a precinct
Don't know 5%
Base: *Total sample n=606 / ^Visited in last 6 months n=110 / #Definitely will not visit in next 6 months n=392
39Key Findings
Key findings
Overall opinion and visitation of precincts are driven by having a good range
of venues & activities – while vibrancy is a driver of delight
• Offering a good range of venues and activities is the most critical
factor driving both precinct visitation and overall opinion.
Fundamentally this gives people a reason to visit and is the attribute
most influential in shaping precinct attitudes. This is the call to
action.
• Vibrancy is primarily a driver of delight. Although its absence will
frustrate people to some extent, offering a lively precinct is the most
prominent way to delight people.
• Safety is a hygiene factor – Its absence frustrates, its presence does
not act as a delighter, rather it just eliminates any frustration.
• Precinct access is primarily a visitation enabler (public transport/
taxi/Uber). It has relatively little impact on the overall opinion of a
precinct.
41Key findings
Including a range of venue types within an entertainment precinct will also
ensure visitation across all demographic groups
• Specific venues are most likely to encourage different age
groups to visit an entertainment precinct:
pop-up bars for under-35s,
licensed restaurants for 35-54s
BYO restaurants for over-55s
• Over-55s are also the biggest spenders at BYO (and licensed)
restaurants – making it well and truly worthwhile to
encourage their patronage!
• Pop-up bars appeal more to women than men – while pubs
appeal more to men.
42Key findings
There is highest support for more small bars and pop-up bars in Perth’s
entertainment precincts – particularly from under-35s
• Small bars and pop-up bars are the venue types that WA residents most
want to see more of in Perth’s entertainment precincts.
46% want to see more of both venue types.
There is strongest support for more of these venues in Elizabeth
Quay, Perth and Fremantle.
Half of WA residents say small bars and pop-up bars make them more
likely to visit an entertainment precinct.
More than any other venue type, pop-up bars and small bars are seen
as adding to the vibrancy of an entertainment precinct.
• 18-34 year olds are more supportive than older age groups of seeing more
of all venue types (apart from hotels and BYO restaurants) across all
precincts. This is likely because they are the most frequent visitors of these
venues.
• There is lowest support for more nightclubs or accommodation hotels,
across all precincts.
43Appendix: Precinct Perceptions: Differences by Locals & Non-Locals
Perth CBD Visitation Behaviour
(% from each region who visited in last 6 months & plan to visit in the next 6 months)
Northern suburbs
81% recently visited Overall
59% intend to visit 74% recently visited
56% intend to visit
Hills/Eastern suburbs
Inner/ Western suburbs Perth CBD 66% recently visited
42% intend to visit
87% recently visited
69% intend to visit
Southern suburbs
77% recently visited Regional
55% intend to visit 64% recently visited
54% intend to visit
Base: Total sample n=606; Inner/Western suburbs n=49; South of river n=155; North of river n=158; Hills/Eastern suburbs n=83; Regional n=161 Although visitation of Perth CBD is high across residents of all regions, inner/western suburbs residents are most likely to visit, and
Perth CBD profile
have also visited most frequently (62% visited 4+ times in the last 6 months).
Inner/western and regional residents are the most likely to say Perth is a place they enjoy visiting, and give the highest overall ratings.
Hills/eastern suburbs residents – who live furthest from the city – are least likely to intend to visit, and rate Perth CBD lowest on all
perceptual statements – giving particularly low ratings to 'vibrancy/liveliness'.
Inner/Western suburbs South of river North of river Hills/Eastern suburbs Regional Overall
Overall Rating Top Barriers to Visitation
(n=1) (n=9) (n=12) (n=8) (n=2)
7.4 6.9 7.3 7.0
6.8 6.6 • Prefer another area • Too far away • No suitable venues • Prefer another area • Too far away
• Not family friendly • Prefer another area • Prefer another area • Isn't safe • Prefer another area
• Not big enough • Too far away • No suitable venues • Isn't safe
range of venues/
entertainment
Perceptions
93% 92% 94%
80% 85% 91% 92% 83%
77% 71% 78% 71% 75% 71% 76% 79% 70% 77% 77%
67% 62% 66% 67% 74% 61%
51% 52% 50% 56% 53% 54% 56% 55% 54% 53%
41%
Place I enjoy visiting Safe Vibrant/Lively Range of venues/activities Accessible by public Taxi/Uber readily available
transport
Base: Total sample n=606; Inner/Western suburbs n=49; South of river n=155; North of river n=158; Hills/Eastern suburbs n=83; Regional n=161
46Elizabeth Quay Visitation Behaviour
(% from each region who visited in last 6 months & plan to visit in the next 6 months)
Northern suburbs
56% recently visited Overall
26% intend to visit 51% recently visited
28% intend to visit
Hills/Eastern suburbs
Elizabeth 44% recently visited
Inner/ Western suburbs Quay 21% intend to visit
69% recently visited
38% intend to visit
Southern suburbs
Regional
60% recently visited
33% recently visited
31% intend to visit
27% intend to visit
Base: Total sample n=606; Inner/Western suburbs n=49; South of river n=155; North of river n=158; Hills/Eastern suburbs n=83; Regional n=161 Just 33% of regional residents had recently visited Elizabeth Quay. In comparison, 64% had visited Perth CBD recently. Clearly,
Elizabeth Quay profile Elizabeth Quay isn't currently attracting regional residents who visit the city, despite the two precincts being so close. This may
change as the precinct becomes more established and well-known.
Inner/Western suburbs South of river North of river Hills/Eastern suburbs Regional Overall
Overall Rating Top Barriers to Visitation
(n=3) (n=18) (n=27) (n=17) (n=20)
6.4 • Not big enough • No suitable venues • Prefer another area • No suitable venues • Prefer another area
6 6.2 5.9
5.6 range of venues/ • Prefer another area • Not big enough • Prefer another area • Too far away
5.1 entertainment • Too far away range of venues/ • Not big enough • No suitable venues
• No suitable venues entertainment range of venues/
• No suitable venues entertainment
Perceptions
80%
65% 68% 73% 70%
54% 57% 60% 61% 61% 60% 50% 48%
60% 61% 59%
43% 46% 43% 48% 48% 46% 44% 49% 50% 47% 48% 50%
37% 33%
25% 32% 25% 26% 36% 33%
Place I enjoy visiting Safe Vibrant/Lively Range of venues/activities Accessible by public Taxi/Uber readily available
transport
Base: Total sample n=606; Inner/Western suburbs n=49; South of river n=155; North of river n=158; Hills/Eastern suburbs n=83; Regional n=161
48Northbridge Visitation Behaviour
(% from each region who visited in last 6 months & plan to visit in the next 6 months)
Northern suburbs
65% recently visited Overall
45% intend to visit 48% recently visited
32% intend to visit
Northbridge
Hills/Eastern suburbs
Inner/ Western suburbs 53% recently visited
71% recently visited 26% intend to visit
58% intend to visit
Southern suburbs
46% recently visited Regional
30% intend to visit 22% recently visited
14% intend to visit
Base: Total sample n=606; Inner/Western suburbs n=49; South of river n=155; North of river n=158; Hills/Eastern suburbs n=83; Regional n=161 Those living closest to Northbridge (inner/western and NOR) are most likely to have visited and to intend to visit.
Northbridge profile Visitation is particularly low amongst regional residents (just 22%). As with Elizabeth Quay, Northbridge is not currently attracting
regional residents who visit the Perth CBD, despite the precincts being so close. Northbridge appears to have an image problem with
regional residents, who (compared to metro residents) gave it the lowest ratings on all perceptual statements.
Inner/Western suburbs South of river North of river Hills/Eastern suburbs Regional Overall
Overall Rating Top Barriers to Visitation
(n=4) (n=32) (n=24) (n=16) (n=20)
6.7 6.3 6.5 6.4 6.3 • Isn't safe • Isn't safe • Prefer another area • No suitable venues • Isn't safe
6.1 • Prefer another area • Prefer another area • Isn't suitable • Prefer another area • Too far away
• Not family friendly • Too far away • No suitable venues • Not big enough • Prefer another area
range of venues/
entertainment
Perceptions
77% 75% 72% 81%
68% 72% 73% 72% 71%
29% 66% 68% 65% 66% 66% 60% 62% 62% 68% 64% 67%
55% 58% 52% 57%
52%
41% 46% 43% 42% 16% 20% 22% 14% 18%
33%
Place I enjoy visiting Safe Vibrant/Lively Range of venues/activities Accessible by public Taxi/Uber readily available
transport
Base: Total sample n=606; Inner/Western suburbs n=49; South of river n=155; North of river n=158; Hills/Eastern suburbs n=83; Regional n=161
50Fremantle Visitation Behaviour
(% from each region who visited in last 6 months & plan to visit in the next 6 months)
Northern suburbs
47% recently visited Overall
34% intend to visit 52% recently visited
43% intend to visit
Inner/ Western suburbs Hills/Eastern suburbs
48% recently visited
52% recently visited
38% intend to visit
49% intend to visit
Fremantle
Regional
37% recently visited
Southern suburbs 34% intend to visit
74% recently visited
60% intend to visit
Base: Total sample n=606; Inner/Western suburbs n=49; South of river n=155; North of river n=158; Hills/Eastern suburbs n=83; Regional n=161 Those living nearest Fremantle (SOR residents) are significantly more likely to have visited compared to the overall population, and
Fremantle profile
have also visited most frequently (46% visited 4+ times in the last 6 months).
Interestingly, inner/western residents rate Fremantle significantly lower than the overall population, and score the precinct low on
having a good range of venues/activities. Only half have recently visited – a similar proportion to hills/eastern residents (who live
much further away). Clearly, inner/western residents feel Fremantle has less on offer compared to other entertainment precincts.
Inner/Western suburbs South of river North of river Hills/Eastern suburbs Regional Overall
Overall Rating Top Barriers to Visitation
(n=5) (n=3) (n=18) (n=7) (n=10)
7.6 7.6 7.6 7.3
6.6 6.9 • Too far away • Prefer another area • Too far away • Too far away • Too far away
• Not big enough • Too far away • Prefer another area • Not accessible – • Prefer another area
range of venues/ • Isn't safe • Not accessible – lack of public
entertainment lack of public transport
• Isn't safe transport
Perceptions
86% 88%
82% 79% 83% 74% 72% 73% 67% 77% 78% 81%
73%
69% 62% 71% 68% 71% 71% 67% 66% 69% 65% 64%
59% 61% 61%
53% 60% 64% 58% 55% 58% 58% 62%
44%
Place I enjoy visiting Safe Vibrant/Lively Range of venues/activities Accessible by public Taxi/Uber readily available
transport
Base: Total sample n=606; Inner/Western suburbs n=49; South of river n=155; North of river n=158; Hills/Eastern suburbs n=83; Regional n=161
52Scarborough Visitation Behaviour
Northern suburbs (% from each region who visited in last 6 months & plan to visit in the next 6 months)
47% recently visited
28% intend to visit Overall
28% recently visited
16% intend to visit
Hills/Eastern suburbs
19% recently visited
Scarborough Inner/ Western suburbs
6% intend to visit
47% recently visited
26% intend to visit
Regional
16% recently visited
10% intend to visit
Southern suburbs
20% recently visited
13% intend to visit
Base: Total sample n=606; Inner/Western suburbs n=49; South of river n=155; North of river n=158; Hills/Eastern suburbs n=83; Regional n=161 Those living closest to Scarborough (inner/western and NOR) are most likely to have visited recently. However few plan to visit again
Scarborough profile in the near future, or say it is a place they enjoy visiting, suggesting their recent visitation experience hasn’t been a positive one (likely
due to current redevelopment works).
Compared to those in other regions, NOR residents in particular want to see more venues in Scarborough, especially restaurants,
small bars, pop-up bars and pubs.
Inner/Western suburbs South of river North of river Hills/Eastern suburbs Regional Overall
Overall Rating Top Barriers to Visitation
(n=7) (n=61) (n=24) (n=32) (n=48)
• Prefer another area • Too far away • No suitable venues • Too far away • Too far away
5.7 5.2 5.2 5.6 5.3 • No suitable venues • Prefer another area • Too far away • No suitable venues • Prefer another area
4.8 • Too far away • No suitable venues • Prefer another area • Prefer another area • No suitable venues
Perceptions
48% 46% 49%
41% 44% 40% 43%
37% 41% 38% 36% 41% 39%
29% 32% 32% 34%
26% 25% 23% 25% 21% 26%
19% 17% 14% 22% 20% 20% 18% 17% 17% 12% 19% 17%
8%
Place I enjoy visiting Safe Vibrant/Lively Range of venues/activities Accessible by public Taxi/Uber readily available
transport
Base: Total sample n=606; Inner/Western suburbs n=49; South of river n=155; North of river n=158; Hills/Eastern suburbs n=83; Regional n=161
54Beaufort Street Visitation Behaviour
(% from each region who visited in last 6 months & plan to visit in the next 6 months)
Northern suburbs
48% recently visited Overall
33% intend to visit 32% recently visited
20% intend to visit
Beaufort
Street
Hills/Eastern suburbs
Inner/ Western suburbs 29% recently visited
60% recently visited 19% intend to visit
40% intend to visit
Southern suburbs
25% recently visited Regional
11% intend to visit 12% recently visited
9% intend to visit
Base: Total sample n=606; Inner/Western suburbs n=49; South of river n=155; North of river n=158; Hills/Eastern suburbs n=83; Regional n=161 Those living closest to Beaufort Street - inner/western and NOR residents - are most likely to have visited recently, and give highest
Beaufort St profile
overall ratings.
Visitation is low amongst those living SOR and regionally, with few believing the precinct is vibrant/lively or has a good range of
venues/activities.
Inner/Western suburbs South of river North of river Hills/Eastern suburbs Regional Overall
Overall Rating Top Barriers to Visitation
(n=6) (n=43) (n=30) (n=32) (n=60)
6.7 6.3 • Prefer another area • Too far away • No suitable venues • Prefer another area • Prefer another area
6.0 6.1 5.8 6.1 • Too far away • Prefer another area • Too far away • Too far away • Too far away
• Isn't safe • No suitable venues • Prefer another area • No suitable venues • No suitable venues
Perceptions
63% 58% 62% 57% 56%
49% 48% 42% 53% 48% 50% 49% 50%
41% 41% 40% 45% 43% 42%
37% 33% 37% 37% 37%
31% 25% 30% 29% 24% 26% 33% 30% 29% 29% 28%
16%
Place I enjoy visiting Safe Vibrant/Lively Range of venues/activities Accessible by public Taxi/Uber readily available
transport
Base: Total sample n=606; Inner/Western suburbs n=49; South of river n=155; North of river n=158; Hills/Eastern suburbs n=83; Regional n=161
56Subiaco Visitation Behaviour
(% from each region who visited in last 6 months & plan to visit in the next 6 months)
Northern suburbs
44% recently visited Overall
24% intend to visit 38% recently visited
24% intend to visit
Hills/Eastern suburbs
Subiaco 38% recently visited
Inner/ Western suburbs
13% intend to visit
64% recently visited
55% intend to visit
Southern suburbs
33% recently visited Regional
19% intend to visit 28% recently visited
22% intend to visit
Base: Total sample n=606; Inner/Western suburbs n=49; South of river n=155; North of river n=158; Hills/Eastern suburbs n=83; Regional n=161 Although those living in inner/western suburbs are the most likely to visit Subiaco (and have visited most frequently - 46% visited 4+
Subiaco profile times in the last 6 months), they do not rate the precinct any higher compared to the overall population. This group would like to see
more small bars, BYO restaurants and pop-up bars in Subiaco – which may improve their perceptions of the precinct.
Regional residents have a very positive perception of Subiaco, rating it higher on most perceptual attributes than metro residents.
Inner/Western suburbs South of river North of river Hills/Eastern suburbs Regional Overall
Overall Rating Top Barriers to Visitation
(n=6) (n=34) (n=25) (n=20) (n=29)
6.4 • Prefer another area • Too far away • Prefer another area • Too far away • Too far away
6.2 6.1 5.8 5.7 6.1 • No suitable venues • Prefer another area • Too far away • Prefer another area • Prefer another area
• Not big enough • No suitable venues • No suitable venues • No suitable venues • No suitable venues
range of venues/
entertainment
Perceptions
67% 71%
63% 62% 66% 62% 62% 58% 63% 56% 55% 56% 56% 56%
51% 52% 55% 53% 50% 54% 49%
42% 40% 43% 46%
33% 33% 31% 34% 25% 35% 40% 37% 33% 39% 40%
Place I enjoy visiting Safe Vibrant/Lively Range of venues/activities Accessible by public Taxi/Uber readily available
transport
Base: Total sample n=606; Inner/Western suburbs n=49; South of river n=155; North of river n=158; Hills/Eastern suburbs n=83; Regional n=161
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