Welcome to UNESCO's Intangible Cultural Heritage of Humanity, Kumbh Mela, 2019 - Prayagraj Mela Authority, Uttar Pradesh

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Welcome to UNESCO's Intangible Cultural Heritage of Humanity, Kumbh Mela, 2019 - Prayagraj Mela Authority, Uttar Pradesh
Welcome to UNESCO’s
 Intangible Cultural
Heritage of Humanity,
 Kumbh Mela, 2019

 Prayagraj Mela Authority, Uttar Pradesh
Welcome to UNESCO's Intangible Cultural Heritage of Humanity, Kumbh Mela, 2019 - Prayagraj Mela Authority, Uttar Pradesh
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      Key highlights of Kumbh Mela 2019

                                                        Major Bathing Dates & Pilgrims
•   Event dates : 15th Jan to 4th March, 2019
•   Mela Area : 3200 Ha
•   Sectors : 20
•   Institutions setting up camps : More than 6000   Pilgrims ~2.20 Crore    Pilgrims ~1.70 Crore

•   Kalpvasis : More than 15 Lakh

                                                     Pilgrims ~5.0 Crore     Pilgrims ~1.8 Crore

                                                      Pilgrims ~1.25 Crore

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Welcome to UNESCO's Intangible Cultural Heritage of Humanity, Kumbh Mela, 2019 - Prayagraj Mela Authority, Uttar Pradesh
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Key Participating Departments

                     Prayagraj
   Prayagraj Mela                  District         Municipal
                     Development
   Authority                       Administration   Corporation
                     Authority

                                                     UP Power
   UP state Bridge                 Public Works      Corporation
   Corporation       UP Police     Department        Limited
   Limited

   UP Health                       UP State Road
                     Irrigation                     UP Jal Nigam
   Department                      Transportation
                     Department
                                   Corporation

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Welcome to UNESCO's Intangible Cultural Heritage of Humanity, Kumbh Mela, 2019 - Prayagraj Mela Authority, Uttar Pradesh
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Pilgrim Experience – the Pivot

•   Vision of Divya Kumbh and Bhavya
    Kumbh.
•   State-of-the-art infrastructure and basic
    amenities.
•   Blend of traditions       and    modern
    technologies.
•   Setting up of Prayagraj Mela Authority to
    coordinate     with   the    28   state
    departments and 5 central government
    departments.
•   The core principle while planning for
    making the Kumbh Mela has been to
    ensure enhanced Pilgrim experience.

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Welcome to UNESCO's Intangible Cultural Heritage of Humanity, Kumbh Mela, 2019 - Prayagraj Mela Authority, Uttar Pradesh
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Broad framework for Kumbh Mela 2019

 Prayagraj Mela Authority
 •   Government of Uttar Pradesh set up the Prayagraj
     Mela Authority to coordinate with 28 State
     Government Departments along with 5 Central
     Government Departments

 Detailed Work Plans
 •   Detailed plans prepared for each of the components
     such as Electricity, Water Supply, Drainage,
     Sanitation, Tentage, Civil Supplies etc.

 Apex Committee
 •   Apex Committee formed under the Chief Secretary of
     the State Government for sanctioning works and
     guiding the Departments and monitoring the work at
     the highest level
 Mandal level committee
 •   Committee for coordinating between various
     Departments of the government engaged in
     Kumbh Mela works and to conduct weekly reviews
     of works under all heads and regular inspections

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Welcome to UNESCO's Intangible Cultural Heritage of Humanity, Kumbh Mela, 2019 - Prayagraj Mela Authority, Uttar Pradesh
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Broad framework for Kumbh Mela 2019

 Online Project Monitoring System
 •   PMIS portal has been designed where PERT & other
     details of the projects are monitored on real time
     basis

 Third Party Inspection Agency
 •   Agency has been contracted by Mela Authority
     with 36 Resident Engineers deployed to inspect
     and report on all ongoing projects for quality

 E-Tendering/ Online Procurement Process
 •   All tenders have been successfully completed using
     the E-Tendering Portal utilising the transparent
     processes put in place by the Government of India

 Innovation Consultants & Interns
 •   Consultants and interns from varied backgrounds
     have also been engaged.

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Welcome to UNESCO's Intangible Cultural Heritage of Humanity, Kumbh Mela, 2019 - Prayagraj Mela Authority, Uttar Pradesh
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Permanent Infrastructure Works

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Welcome to UNESCO's Intangible Cultural Heritage of Humanity, Kumbh Mela, 2019 - Prayagraj Mela Authority, Uttar Pradesh
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Uttar Pradesh State Bridge Corporation

• 9 road-overbridges (R.O.B.) constructed in record time of less than 18 months.
• Budget allocated – INR 435 Cr.

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Welcome to UNESCO's Intangible Cultural Heritage of Humanity, Kumbh Mela, 2019 - Prayagraj Mela Authority, Uttar Pradesh
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Public Works Department

•   Strengthening and widening of 140 roads done.
•   Budget allocated - INR 10,61 Cr.

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Welcome to UNESCO's Intangible Cultural Heritage of Humanity, Kumbh Mela, 2019 - Prayagraj Mela Authority, Uttar Pradesh
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Prayagraj Development Authority

•   Strengthening and widening of 34 roads in the city completed.
•   Redesigning, refurbishing and beautification work is being done at 64 traffic
    junctions.
•   Budget allocated – INR 298.3 Cr.
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Uttar Pradesh Power Corporation

•   Upgradation and Strengthening of existing power infrastructure and electricity
    system.
•   Budget allocated - INR 81 Cr.
                                                                                          11
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Uttar Pradesh Jal Nigam

•   Augmentation of water supply system and improvement of drainage and sewerage
    system.
•   Budget allocated – INR 101.2 Cr.
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Health Department and Medical College

•   Renovation work at multiple hospitals, development of new wards and
    purchase/upgradation of medical equipment.
•   Budget allocated - INR 73 Cr.
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Police Department

•   Construction, development and renovation work of multiple Police stations and
    hostels.
•   Budget allocated – INR 84.8 Cr.
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Tourism & Culture Department

•   Upgradation of Tourism Department infrastructure and key tourist sites.
•   Budget allocated- INR 21 Cr.

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Mela Area Works

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               Facilities and Attractions at Kumbh

                •   Public Accommodation for 20,000
                    Pilgrims has been constructed in the
    Public
Accommodation       Mela Area with facilities for staying
                    during the night and proper safety
                    measures

                •   One of a kind cultural hall to cater to
                    Pilgrims with a capacity of 10,000
                    people
Ganga Pandal
                •   Various cultural events are being held
                    at the Ganga Pandal with artists
                    coming from all across the country

                •   More than 500 cultural programmes
                    with 5000+ artists are being held in
 Convention
   Halls            the 6 Convention Halls built in the
                    Mela Area

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                Facilities and Attractions at Kumbh

            •    Ultra modern International Media Center has
 Media
 Center          been constructed to cater to journalists and
                 media personnel from across the globe

            •    More than 902 Stalls of Food, Grocery, Clothing,
 Vending         Utensils etc. have been set up in designated
  Zones
                 Vending Zones

            •    3 Amusement zones with a variety of attractive
Amusement        games, 3D projection theaters and other
  Zones
                 engaging activities have been set up

            •   More than 20 Lakh sq. ft. of city and Mela area
 Paint My
                infrastructure has been painted by various artists,
   City         drawing funds from various Government Projects
                like Namami Gange, Smart City, Swachha Bharat
                Mission etc.                                               18
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     Swach Kumbh
          Clean and Beautiful Kumbh
•   More than 1,15,000 toilets installed
•   ICT-based system deployed to monitor and ensure
    timely cleaning of toilets
•   Proper onsite sludge management, cesspool
    operations and odour management are being
    deployed.
•   More than 20,000 dustbins with liner bags deployed
    for solid waste management
•   More than 24,000 sanitation workers employed for
    street sweeping.
•   40 Compactors and 120 Tippers used for seamless
    transportation of waste.
              Behaviour Change

•   More than 1500 Swacchagrahis engaged as foot
    soldiers monitoring of the operations and usage of
    toilets and dustbins

•   Dissemination of information on the theme of
    protection of the biodiversity of Ganga & cleanliness
    through hoardings, banners, workshops, roadshows
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    etc.
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Safe Kumbh

•   3 Police lines, 40 police
    stations, 3 female police
    stations and 58 police out
    posts      have      been
    constructed.
•   40 Fire fighting centres, 15
    fire out posts and 40 watch
    towers have been built.

•   An ultra-modern Integrated Command and Control Centre (ICCC) has been
    developed for crowd management, security and surveillance.
•   A robust security and surveillance plan has been prepared in consultation with
    experts.
•   A comprehensive and holistic Disaster Management plan has been developed with
    consultation from experts, SDMA and all departments working on Kumbh Mela
    2019.                                                                                 20
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Safe Kumbh – Security Plan

                                       •   20 company PAC
•   An in-depth security plan
                                       •   54 company CAPF
•   Three tier security
                                       •   Commando teams
•   More than 20000 police personnel
                                       •   More than 20 BDDS/ AS Check teams
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Safe Kumbh – Traffic Plan Key Highlights

•   Separate plans have been prepared for peak days and non-peak days.
•   Several emergency schemes have been developed for critical situations.
•   95 parking lots with a total area of 1253 hectares.
•   Combined capacity of parking lots is 563,000 vehicles.
•   Major parking lots are within 1 to 5 km of bathing areas.

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Safe Kumbh – Traffic Plan Key Highlights

•   Key roads for uni-directionally for optimal traffic management.
•   Signages and variable message boards across the Mela Area and the parking
    lots.
•   Availability of cranes on key roads.
•   Shuttle bus and CNG/ e-rickshaw.
•   Holding places.                                                                  23
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  Safe Kumbh – River safety

  Deep Water Barricading        Rescue Boat         River Control Room

Trolley Mounted High Pressure   Fire Fighting High Pressure Water Mist Bike        24
 Water Mist Fire Extinguisher
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Safe Kumbh – ICCC and Monitoring

•   2 Command and Control Centres with 4 Viewing Centres
•   1135 Cameras at 268 Locations
•   24x7 Surveillance
•   ICCC: Kumbh Mela area viewing operators – 120, call center operators – 30,
    video wall cubes – 20.

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Safe Kumbh – UP Dial 100

•   24*7 Service.
•   50 four wheeler vehicles.
•   200 two wheeler vehicles.
•   Availability of police, medical and fire services in just 5 to 10 minutes.

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Safe Kumbh – Digital Lost & Found Center

•   Fully digitised lost and found centres for the first time, supplemented by
    traditional PA system.
•   15 centres have being established across the Mela Area and the city.
•   All centres are interconnected by a sophisticated server.
•   Information of lost and found pilgrims are broadcasted with photos on LED
    Screens at each centre.
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•   Social media platforms are being used to re-unite the Pilgrims.
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              Sanskritik Kumbh

 Sanskriti    •   Exhibition on various aspects of
  Gram            Indian history

              •   NCZCC       has    organized     an
                  exhibition on the various arts from
                  Indian states
Kala Gram &
Kala Kumbh
              •   Sculptures from various states of
                  India and exhibitions have been set
                  up in 13 pavilions and 7 Cultural           NMCG             Information Department   Van and Jeev Vibhag
                  Areas have been developed

              •   Exhibitions have been setup by
                  NMCG, ODOP, SBM, Information
Exhibitions       Department and other Government
                  Departments
                                                        Swach Bharat Mission        Handicrafts               ODOP

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Digital Kumbh

•   Computerised layout, plot allotment system, Geo-fencing and standardization of all
    the plots is done.
•   A robust ICT-based system deployed to monitor and ensure timely cleaning of these
    toilets and also the monitoring of the manpower engaged in street sweeping.
•   ICT based system deployed to manage Civil Supplies Distribution in the Mela.
•   Virtual Reality tours of Kumbh Mela have being captured and are available to
    Pilgrims and visitors for an immersive Kumbh experience.
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Community Engagement

•   The Mela Authority has engaged and mobilised volunteers to help in various
    facets of Mela Organization.

•   Training and capacity building activities are being done for varied stakeholders,
    including tour operators, e-rickshaw drivers, boat operators, vendors,
    stakeholders etc.                                                                        30
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              Mela Infrastructure Development Works

              • Electrification of Pontoon bridges, Parking      46,900                    105 Km
                areas, Panchkoshi Parikrama Marg and                       1,180 Km
                                                                  LED                       Hyper
                                                                            L.T Line
                Dwadash Madhav done for the first time.          Lights                  Tension Line
Electricity
  Works       • M.C.Bs setup in electrical connection of camps
                                                                  225         64          2,80,000
                for safety purposes.                             High      Temporary       Camp
                                                                 Masts    Sub Stations   Connections

              •   1,71,109 chequered plates being used for the
                  construction of 488 kms roads in the Mela
                  area.
Roads &
Pontoon       •   2,387 Pontoons used for developing 22
                  Pontoon bridges.

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             Mela Infrastructure Development Works

             •   Ponding sites and Bio-remedial treatment            150 Km               850 Km
                 sites built in and around the Mela area          HDPE Pipe Line          Drains

Drainage &   •   Permanent sewer lines built in a few sectors
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Sewerage         to ensure efficient sewage transportation from          Diesel/ Trolley Mounted
                 Mela area to treatment plants                                    Pumps

                                                                  5000             Stand Posts
             •   24/ 7 drinking water supply ensured during       850           Pipe Line (Km)
                 Mela period to all camps.
                                                                   75              Water ATM
 Drinking    •   Continuous Water Testing to check on quality.
                                                                  150           Water Tankers
  Water
             •   Water ATMs. Stand Posts and Hand Pumps           150              Hand pumps
                 installed in the Mela area

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Kumbh Mela – Website & Mobile Apps

•   Dedicated     section   for
    visitors for where to stay
    and how to reach.
•   Event calendar
•   Regular updates
•   Global Reach

•   Intuitive and user friendly
    mobile apps on iOS and
    Android.

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 Kumbh Mela – Social Media

Engaging campaigns to drive user interactions and to increase followers.

                           Paint My City Top
                           trending
                           Objective- Create
                           conversations on the
                           campaign.

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Kumbh Calls!
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